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APRIL 30, 2013 [Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. 'Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. No problem. understand. Wait, what?
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JULY 13, 2012 [Facebook] Do Lead Nurturing Campaigns Always Need an Offer?
Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. Here’s why: The very nature of Twitter and Facebook means that followers are used to seeing a wide variety of content, precisely as you describe: some if it self-promotional, but much of it informational, or commentary, or sharing of third party content that we think our readers will find relevant or interesting or even humorous. But maybe that’s just me. Occasionally? Not so much.”.
JULY 12, 2013 | THE POINT
[Facebook] 7 Webinar Invitation Mistakes You Can’t Ignore
JUNE 26, 2013 | THE POINT
[Facebook] Checklist: 5 Ways to Minimize Webinar No-Shows
APRIL 30, 2013 | THE POINT
[Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
MARCH 6, 2013 | THE POINT
[Facebook] Maker’s Mark: PR Debacle or Social Media Genius?
FEBRUARY 4, 2013 | THE POINT
[Facebook] A Really Useful B2B Marketing Benchmark Report from Optify
AUGUST 6, 2012 | THE POINT
[Facebook] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
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| | THE POINT
JUNE 27, 2012 [Facebook] 5 Campaign Ideas for When You Have No Content
Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Here are 5 ideas for campaigns to run when you simply have no more content to give: 1. Run a survey.
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JUNE 26, 2013 [Facebook] Checklist: 5 Ways to Minimize Webinar No-Shows
For example, you can create an event page for a Webinar on Facebook , and then provide a sharing link to that event in your confirmation and reminder emails. If someone then elects to “join” that event, not only will you be promoting the event to that individual’s Facebook friends, those who join the event will see a reminder of the upcoming date every time they log into Facebook.
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OCTOBER 14, 2010 [Facebook] 21 Tips & Other Impressions from the Marketo User Summit
Provide readers the ability to “like” individual content assets on Facebook. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. It’s all heady stuff. Think you have enough content?
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FEBRUARY 4, 2013 [Facebook] A Really Useful B2B Marketing Benchmark Report from Optify
Twitter is by far the most effective social media channel for generating leads , outperforming Facebook and LinkedIn by a factor of 9 to 1, even though Facebook generates the larger percentage of visits (from social media sources), and LinkedIn shows the highest engagement rates (page views per visit.) The metrics reported by B2B benchmark reports can also be grossly misleading.
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THE POINT | THURSDAY, MARCH 29, 2012 [Facebook] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. Offer downloadable content. MORE >>
THE POINT | WEDNESDAY, MARCH 6, 2013 [Facebook] Maker’s Mark: PR Debacle or Social Media Genius?
The same message also appeared on their Facebook page (image above.) By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker’s Mark , a distiller of small batch bourbon based in Loretto, Kentucky. The basic story is this: in February, Maker’s Mark announced that they would be reducing the alcohol content in their bourbon from 45 percent to 42 percent, ostensibly in order to boost supplies of its product to meet high consumer demand. We realize we can’t lose sight of that. Let’s translate, shall we? Group hug.). Cheers! MORE >>
THE POINT | MONDAY, AUGUST 6, 2012 [Facebook] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
Social media used to mean launching a blog, or designing a corporate Facebook page. If someone shares your Webinar via Facebook, do you credit the Webinar or Facebook?) Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Only 15% of buyers trust “company to buyer” social messages; 92% trust opinions from their peers. MORE >>
THE POINT | WEDNESDAY, NOVEMBER 16, 2011 [Facebook] No Leads from Social Media? No Excuses.
The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? At first blush, that number is pretty startling, but on reflection, it really shouldn’t be too surprising. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) Navicure uses Marketo and Salesforce.com to track marketing ROI.). promotional). MORE >>
THE POINT | FRIDAY, JULY 12, 2013 [Facebook] 7 Webinar Invitation Mistakes You Can’t Ignore
Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. 'How do you prevent your Webinar campaign from being lost in the crowd? Here are 7 mistakes you’ll want to avoid, as illustrated by an email received recently from email marketing provider Silverpop : 1. If you must use a graphic header, make it count. Graphic headers are a necessary evil in HTML email design. On the one hand, they add an element of visual interest and enable you to highlight a key selling point. MORE >>
- [Facebook] Is Social Media Wasted on PR Agencies? THE POINT | THURSDAY, OCTOBER 8, 2009
- [Facebook] Segmentation, Social Media Drive Lead Nurturing Success for iDirect THE POINT | TUESDAY, SEPTEMBER 6, 2011
- [Facebook] Can Games Play a Role in B2B Marketing? THE POINT | TUESDAY, JUNE 1, 2010
- [Facebook] How to Revive a Dying E-Newsletter: 4 Tips THE POINT | MONDAY, NOVEMBER 28, 2011
- [Facebook] Help Our Client Choose a Logo (Poll) THE POINT | WEDNESDAY, MAY 12, 2010
- [Facebook] Should I remove offer content from my Website if it’s part of a campaign? THE POINT | THURSDAY, AUGUST 18, 2011
- [Facebook] Best B2B Holiday Card of the Year? THE POINT | WEDNESDAY, DECEMBER 21, 2011
- [Facebook] Are Social Links the Answer to Lagging Email Response? THE POINT | WEDNESDAY, OCTOBER 21, 2009
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