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| Page 1 of 1 | Previous | Next | THE EFFECTIVE MARKETER JANUARY 31, 2012 The Danger of Automatic Feeds in Social Media An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. If you overload any given platform with updates, your connections will either mentally tune you out, or physically tune you out by removing you from their stream (think Facebook) or disconnecting from you altogether (think Twitter). See Brad’s bio at the end of the article. Stream clogging. | THE EFFECTIVE MARKETER JUNE 19, 2012  How to Maintain Great Content Curation Are they active on Facebook? Be on Facebook. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Don’t Automate. | | | | | |
| THE EFFECTIVE MARKETER JANUARY 26, 2012 Proven Tactics to Increase Blog Traffic Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Thanks to Christopher S. Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Survey Your Readers. | THE EFFECTIVE MARKETER NOVEMBER 18, 2011 Content Marketing Starts With Your Brand Even the receptionist with her Facebook updates is creating content. Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on. Every now and then you refer back to those branding guidelines that tell you the correct position for your logo and the approved color scheme. Fast forward to today. You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience. | THE EFFECTIVE MARKETER JUNE 13, 2009  free stuff that sells. maybe. From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Maybe. Give away free stuff. Maybe. | THE EFFECTIVE MARKETER JUNE 26, 2012  How to Get Sales and Marketing on the Same Page Many of us have seen the firm that delegates marketing to a customer service rep who took a few creative writing classes and uses Facebook a lot. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales! Work On It. | | | | | | | |
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THE EFFECTIVE MARKETER | THURSDAY, MAY 3, 2012 What My Paper Route Taught Me about Content Marketing
Because people are habitual, they hang out on Facebook, Twitter and other networks at fairly regular times throughout the day. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1. Content Marketing Is Hard Work. Theming. MORE >> -
THE EFFECTIVE MARKETER | THURSDAY, AUGUST 18, 2011 How Great Content Can Solve Problems
Via email, via Twitter, Facebook, and word-of-mouth. This is the third post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content , and the second post discussed timely content. The Principles of Great Content Marketing series is based on three core ideas: Create simple content. Create content that is timely. Create content that solves a problem. The Problem with Content. Content abounds, and no matter what we call it (Whitepapers, eBooks, Videos, Infographics, etc.) we have been getting more and more of it every single day. MORE >> -
THE EFFECTIVE MARKETER | MONDAY, MAY 9, 2011  The Rise of the Content Marketer « The Effective Marketer
Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.) With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else. And scary? MORE >> -
THE EFFECTIVE MARKETER | THURSDAY, APRIL 26, 2012  Why Seeding Your Content is Key to Making it Viral
Finally, it remains to be seen whether Facebook and other social networks will start playing a very active role in providing companies with detailed network information in order to help with their seeding efforts. Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Problem is, many research papers contradict each other. Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success. MORE >> -
THE EFFECTIVE MARKETER | TUESDAY, SEPTEMBER 20, 2011 How An Old School Product Leveraged A New Mobile App
Well, it seems the app has been downloaded over 75,000 times and 50% of users have shared the app via e-mail, Facebook or Twitter, according to the MarketingNews article. It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in an article from MarketingNews (an AMA publication, requires registration). As I first started reading about the mobile app that gives tips on stain removal, I wasn’t sure who would actually want to download it. MORE >>
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