[Facebook] B2B social media: Highlights from new benchmarking research
YouTube (66%) and, perhaps surprisingly given its B2C associations, Facebook (67%) also form an important but less prominent part of the mix. B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer.
AUGUST 3, 2011 | THE B2B RESEARCH BLOG [Facebook] B2B social media: Highlights from new benchmarking research