Social Marketing Forum

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Social Customer Service: Why You Must Offer it Right Now

Social Marketing Forum

Popular platforms like Facebook and Twitter have traditionally been used to air grievances about a company. Social customer service is one of the most important domains of social business and social CRM. Here is why. Those who could not get proper customer service from a business found that social media provided a way for them [.].

Should businesses ignore Facebook for B2B marketing?

Social Marketing Forum

However, what about Facebook? Business buyers are people and they also use Facebook. Although Facebook is generally [.]. B2B marketing Infographics Social media marketing B2B Facebook LinkedInThe first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups. An overview and an infographic.

Display Advertising on Facebook versus Google: Who Wins?

Social Marketing Forum

Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook? Facebook has been testing several methods and formats lately, although not with big [.]. B2C marketing Brand marketing Infographics Social media marketing click through rate CTR Facebook ads Google Display Ad Network Wordstream

Branded Customer Communities: What Consumers Expect

Social Marketing Forum

Can branded customer communities drive more revenue than Facebook ads? Building a community within one single platform such as Facebook or LinkedIn is not enough to build effective online communities for your customers. [.]. Asking the question is answering it. Social networks are not the holy grail of customer acquisition, retention and loyalty. Online communities are. B2C marketing Community marketing Infographics Social media marketing branded customer communities GetSatisfaction online customer communities

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

10 Stats: Why is Grandma Using Facebook and Uncle Joe Using Twitter?

Social Marketing Forum

10 Social Media Statistics That May Surprise You about such things as Facebook. Social media marketing online marketing social media social media statistics

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How People Engage With Ads On Facebook

Social Marketing Forum

Research eyetracking Facebook heatmapSeveral studies were recently unveiled about the ways people engage with advertising on the king of social networks, Facebookand. Here is an overview of one of them, heatmaps included.The study was conducted by the National College of Ireland on behalf of Mulley Communications.

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Content Sharing: the What and Why

Social Marketing Forum

However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found. Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. We seldom talk about what it is. Nor about the complexity of what makes it get shared.

Sh*t My Dad Says About Social Media

Social Marketing Forum

Opinion Social media marketing Chris Donald Facebook Inbox Group social media TwitterChris Donald's dad weighs in on social media and boy does he have some things to say about it!

Sarah Evans: Social Media Allows Us to Break Boundaries

Social Marketing Forum

Businesses can’t just sign up for a Facebook or Twitter account, post items/status updates and talk “at” their audiences. She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. Finally, she shares a daily resource for PR professionals called Commentz. An interview. 1. What excites you most about the growth of social media? Don’t over think it. So why monitor?

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Employees Have No Clue if Their Company Has a Social Media Policy

Social Marketing Forum

Almost 40% of British employees criticize their ‘workplace’ on social media platforms like Facebook and Twitter. This is different with social networks like Facebook. Furthermore, one in five admit slandering their bosses on them. These are conclusions from a survey done earlier this year by MyJobGroup.co.uk. About 60% of the 1000 questioned employees said, they would change what they wrote on their social networking profiles if they knew their boss could read it. Furthermore, 70% has no idea whether or not their company has a policy on the subject. MyJobGroup.co.uk

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

5 LinkedIn Must Haves

Social Marketing Forum

With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold.  While not one of the most visible sites, it is definitely one of the most powerful.  With millions of people from all over the globe taking part in the conversation on LinkedIn, it [.]. B2B marketing B2C marketing Inbound marketing Social media marketing linkedin marketing online marketing social media marketing

Top Ten Features of Successful Social Media and Email Marketing

Social Marketing Forum

If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter. Cross-channel Email marketing Social media marketing email marketing Facebook social media marketing TwitterDiscover how social media marketing on two of the main social channels shares much in common with email marketing.

The Single Most Important Social Media Asset

Social Marketing Forum

However, what are companies such as Facebook and Twitter really worth? Social media marketing dot com bubble Facebook LinkedIn social media assets TwitterSocial media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies.

Social Media Evolutions to Watch

Social Marketing Forum

Social media marketing Facebook google Pinterest social media TwitterWe always have a tendency to estimate the value of something as it exists. Future potential is often ignored because we don’t follow or understand the trends enough, while the market place is constantly changing. The same goes for social media evolutions. We sometimes think that the landscape is mature and that the game is [.].

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Social Media Monitoring: The Virtual Duck Blind

Social Marketing Forum

From email to Facebook, it’s as much about listening as it is about talking. Social media is NOT just about distributing your marketing message. frankly don’t think any digital media channel is solely about that. Social media marketing Social media monitoring Microsoft social media social media monitoring

Brand Marketers & Social Media: Great Expectations

Social Marketing Forum

Brand marketing Research Social media marketing brand advocates brand loyalty Facebook social marketing social media ROIThe debate regarding the value of social media to marketing is ongoing. On the one side we have the evangelists who preach that you just have to get in there and not worry about details like ROI. On the other, we have traditional marketers who are becoming more vocal in their demands for some kind of measurability.

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Report: Where Marketers are Focusing in Social Media

Social Marketing Forum

Research Social media marketing Facebook Marketers marketing social media social media marketing TwitterWhat channels are marketers focused on and what tools are they employing in social media?

Social Media: I’ve Become Comfortably Dumb

Social Marketing Forum

As for Facebook and other social media sites, I guess I've become comfortably dumb. Social media marketing Facebook TwitterFor me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. I've also made a few business connections for new clients as well as sending business to others. don't see the value or ROI for time spent.

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Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

The Marketing Power of Online Communities

Social Marketing Forum

If you are on Twitter or Facebook then you have the potential for an online community. If you have a blog which features user comments, then you have a foundation for an online community. These constructs are much like reefs are for fish. Brand marketing Community marketing Social media marketing brand marketing online communities social media social media marketing

Social Media May be Trendy, but Socializing isn’t

Social Marketing Forum

Community marketing Social media marketing Facebook online communities sharing social media social media networks social networksCompanies should understand that social networks may come and go, but people won't stop being social online.

How Canadians Use Facebook: The Generational Perspective

Social Marketing Forum

According to Abacus Data, just over 60% of Canadian over 60 years old identify themselves as Facebook users. Usage increases gradually as age decreases: nearly 70% of 45-59 year olds, nearly 80% of 30-44 year olds, and 91% of millennials (those aged 18-29) have a Facebook account. Research Social media marketing Abacus Data Facebook

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Report: Future Plans for Focus in Social Marketing

Social Marketing Forum

Research Social media marketing Facebook marketing research social marketing social media trends TwitterAccording to the study, YouTube came out on top as the channel where most marketers plan to increase their efforts. 77% stated they would be doing more on YouTube and/or video marketing. 82% of those companies with 1000 or more employees indicated this as a key growth area.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Footprints Online Are Not in Sand

Social Marketing Forum

Opinion Facebook online comments TwitterThere is no “undo” button for the web. What you say today in anger or in a moment of thoughtlessness can come back and haunt you. Most especially if you are so motivated by negative emotions that you feel compelled to write or voice a rant on it and then post it to a blog or media sharing site.

Social Media, Good for Business and Bad for the Office?

Social Marketing Forum

I don’t dispute that Twitter and Facebook etc can be distracting. However, what I’m contemplating here is whether you should be blaming the technology or your own hiring and management practices. Opinion business productivity social media social media policy

Top Ten Features of Successful Social Media and Email Marketing

Social Marketing Forum

If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter. Cross-channel Email marketing Social media marketing email marketing Facebook social media marketing TwitterDiscover how social media marketing on two of the main social channels shares much in common with email marketing.

Finding Corporate Success with Social Media

Social Marketing Forum

When people mention social media marketing, it’s all too easy to think they are referring to Facebook and just Facebook. However, social media marketing spans a number of channels such as Twitter, social sharing sites and of course, your blog. holistic approach targeting all channels and a blog as the central hub is a [.]. B2B marketing B2C marketing Brand marketing Social media marketing corporate communications social media social media marketing

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

How Content Travels and Works in Social: Stories and People

Social Marketing Forum

In fact it started when he noticed a tweet from a mutual friend on Facebook, referring to the post I wrote a few hours before. Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. However, content in a social context is about more than that. That’s a choice to make.

Why Should Anyone Follow Or Like You: Email And Setting Social Expectations

Social Marketing Forum

What many companies forget is the golden rule of 'what's in it for them': why should anyone follow your company on Twitter, subscribe to your YouTube channel or 'like' on Facebook? Set the expectations, don't just ask to follow but explain what's in for the people. Email marketing Social media marketing email engage expectations Remy Bergsma social media social sharing tools

Engagement Has Its Rewards In Social Media

Social Marketing Forum

One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Social media marketing advocacy Brian Solis Chadwick Martin Bailey customer acquisition customer retention customers decision making cycle Facebook fans followers iModerate Research Technologies TwitterBefore we can earn customers however, we have to recognize that at any given time, there are also prospects. And, prospects require information and confidence in order to make decisions.

Customer Satisfaction And Social Feedback: No One Cares About You

Social Marketing Forum

94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback. In the era of the empowered consumer, customer satisfaction should be a holy grail for every single business on this planet. However, only one quarter of businesses systematically (more or less) adapts the way they are working to the feedback they gather and thus their customers. CRM Opinion Research Social media monitoring customer feedback customer satisfaction markettools social media listening

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Get over it! Social media doesn’t owe you a thing!

Social Marketing Forum

Opinion Relationship marketing Social media marketing Amber Naslund Facebook friend like online communities Retweet RT social marketing social media TwitterThe currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth. You are not a dollar bill, you are a person and you have much to offer the communities you are part of.

Successful Ways To Create User And Community Involvement

Social Marketing Forum

People get more and more used to being bombarded with messages more or less everywhere possible: in urban space, in buses, in public toilets, when checking your Facebook etc. Community marketing Social media marketing community Facebook Google Chrome Samsung Tackfilm Tipp Ex User Involvement viral video charts YouTubeSo the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users.

Top Ten Features of Successful Social Media and Email Marketing

Social Marketing Forum

Many email marketers I speak to are wary of creating a social media presence on Twitter and Facebook since it’s a big step into the unknown. If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter. 1. So offer a Twitter or Facebook exclusive and make them feel special. Take a look at your traffic referred from Facebook and Twitter in your analytics and see which time of day, or day of week your messages work best for you. 5.

Five Tips to Improve SEO Using YouTube

Social Marketing Forum

So do not forget to set up a link to your video and video channel on blogs, websites, Facebook, Twitter (and whatever you use) to ensure that they can be found more easily. 2. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels. There are dozens of possibilities to get your video (channel) found in Google. Now, why would you want that?

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Parents are Social and Cross Channel Consumers

Social Marketing Forum

It won’t come as any surprise that younger respondents with no kids are the most active on Facebook, Twitter or Myspace. According to a report from Media Audit on social media users, where we happen to be in life means different frequency and usage of different channels. However, the study also found that adults with children were much more likely to be on social sites. Content marketing Cross-channel Social media marketing cross-channel marketing parents and social media social marketing social media