Smashmouth Marketing

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5 Outbound Calling Best Practices

Smashmouth Marketing

that means Facebook and ESPN too). Dialing the phone all day is a task. have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!" when he does successfully set an appointment. Track things like Time Zone, Direct Dials, Admin Names, Dialing Tips (press 0 for the operator), etc.

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

Be it Facebook, twitter, LinkedIn Groups, or your blog. I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. One part of Seth's talk was on building a tribe. LinkedIn Groups.

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM

SEM 2

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

Generations of families are connected on Facebook. Clash, Know Your Rights Engage | ORM's video: Tags: society socialmedia marketing facebook twitter drivel One of the blogs I read is Web Ink Now by David Meerman Scott ( @ dmscott ). Love the insight and tone, and the fact that he rarely lets me down. Punk was Rebellion. Punk was Revolution. Punk was a Protest.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

@chrisbrogan's New Marketing Experience, aka Inbound Marketing Summit: 5 Tips

Smashmouth Marketing

Post it on Facebook , LinkedIn , Twitter and any other place your status resides. Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. In a recent post, @chrisbrogan talks about the event: " One thing that’s different with my events than with other events: Every sponsor and exhibitor and speaker is someone we think has something to offer you. Don't cluster.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. You and I were on a con call the other day and the topic of Facebook came up. When I think of Facebook, all I can see are my teens posting pictures of them and their friends at parties. Is there really b2b value on Facebook? But it does take a fare amount of care and feeding.

B2B Demand Gen Letter to Google: Real Time Search

Smashmouth Marketing

Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about. It will allow my prospects to find me in multiple different ways, and allow my real time content to be as valuable as my static content -- even if those searching aren't into Twitter or Facebook.

B2B 2

Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

Take the Poll , then spread the word by Copying and Pasting the following on Twitter, Facebook, LinkedIn Update, Your Blog: RT @damphoux Contribute to VOICEMAIL Debate. This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. Hence, time for a LinkedIn Poll. The results will be interesting. Results Thu.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

Take the Poll , then spread the word by Copying and Pasting the following on Twitter, Facebook, LinkedIn Update, Your Blog: RT @damphoux Contribute to VOICEMAIL Debate. This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. Hence, time for a LinkedIn Poll. The results will be interesting. Results Thu.

Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. Google Reader - still the easiest RSS reader going.

Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. Google Reader - still the easiest RSS reader going.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

You need to experiment, you need to engage in the conversation, learn the beauty of crowdsourcing, tweeting, blogging, and listening to your Facebook fans, both the good and the bad. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?) Are traditional media outlets dying? But things go in cycles.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

You need to experiment, you need to engage in the conversation, learn the beauty of crowdsourcing, tweeting, blogging, and listening to your Facebook fans, both the good and the bad. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?) Are traditional media outlets dying? But things go in cycles.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

greenleads : just added twitter stream to Green Leads facebook fan page - become a FAN [link] #sales20. Ok, so of the top 20 posts, I've got a few myself. Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff. nedelsha : RT @annekeseley : All Sales 2.0 conference presenters on Customer Engagement are using inside sales to connect with customers #sales20. DM me.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

I'm not slamming inbound marketing whatsoever, in fact Green Leads is investing heavily in it for our own benefit as well as combining inbound services with traditional outbound services in order to maximize our efforts (see: Hubspot , LinkedIn , twitter , Facebook ). Tony Soprano : "Every decision you make affects every facet of every other #?%!% Then there was the Google.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

I'm not slamming inbound marketing whatsoever, in fact Green Leads is investing heavily in it for our own benefit as well as combining inbound services with traditional outbound services in order to maximize our efforts (see: Hubspot , LinkedIn , twitter , Facebook ). Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.". relevancy -- just a little fun ;).

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

Generations of families are connected on Facebook. One of the blogs I read is Web Ink Now by David Meerman Scott ( @dmscott ). Love the insight and tone, and the fact that he rarely lets me down. follow it completely, but I'll add to it in a way that seems to extend or complete the analogy (for me at least). Punk was Rebellion. Punk was Revolution. Punk was a Protest. Engage | ORM's video

What do CMOs and Sales 2.0 Junkies Have In Common?

Smashmouth Marketing

Marketing and sales management should educate sales teams on the ins and outs, tips and tricks of using systems such as LinkedIn , Twitter and Facebook for sales. Facebook for personal. The exception are Facebook Fan Pages for companies, products and brand presenceThis past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 Social Media.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. You and I were on a con call the other day and the topic of Facebook came up. When I think of Facebook, all I can see are my teens posting pictures of them and their friends at parties. Is there really b2b value on Facebook? But it does take a fare amount of care and feeding.

SEM 2

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

remember that love is temporary, Facebook entries last forever.". There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. We are all connected one way or another.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

remember that love is temporary, Facebook entries last forever." A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online? It's obvious by the two feeds you see on the right.

MarketingSherpa Marketing Summit, Top 20 Posts from Day 1

Smashmouth Marketing

www.facebook.com/hubspot has 6,000+ fans & FB is a top 10 source of leads for HubSpot #sherpab2b09 InboundMarketer : Almost everyone at MarketingSherpa has a corporate Twitter account, though less than half of those people read Twitter daily #sherpab2b09 InboundMarketer : Less than half of those at MarketingSherpa have company Facebook pages, & less than 10 update those pages daily #sherpab2b09 And for the light hearted chuckle. what can I do here? why should I do it? sherpab2b09 mvolpe : Quick Landing Page Tips from #sherpab2b09 [link] alanorourke : Clarity trumps persuasion!

MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing

MarketingProfs Digital Mixer: Top 20 Tweets #mpdm

Smashmouth Marketing

anetah : social ads on Facebook expensive according to @MariSmith but worth it because of very precise targeting # mpdm. MarketingProfs Digital Mixer kicked off yesterday with some great speakers. unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. mpdm if you missed it - enjoy - - [link]. MikeBarzacchini : "Viral video (and social media) is. jaybaer : RT @jaygleaton : Assume.

MarketingSherpa Marketing Summit: Top 20 Posts from Day 1

Smashmouth Marketing

InboundMarketer : Less than half of those at MarketingSherpa have company Facebook pages, & less than 10 update those pages daily #sherpab2b09. TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09. amberjwallace : RT @juliepower : Best viral marketing campaigns by b2b and b2c from Sherpa [link]. ajdun : Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos. MktgExperiments : @brianjcarroll : study shows 28% of early-stage leads take 100+ days to become sales-ready. sherpab2b09. sherpab2b09.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco.

Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

10k's of people will see our preso online #sales20 greenleads : just added twitter stream to Green Leads facebook fan page - become a FAN [link] #sales20 darn.gotta head to the airport. Ok, so of the top 20 posts, I've got a few myself. Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff. nedelsha : RT @annekeseley : All Sales 2.0 sales20 Saleschannels : Sales 2.0 Conference Chicago IDC suggests change VP Sales title to VP Customer Outcomes! sales20 Sales20Conf : What about sales & marketing sharing compensation plans. good idea? bad idea? DM me.

Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Today, salespeople break the ice by reciting what they've read on the customer's wall on Facebook. Just last month I received an IM message on Facebook about a business opportunity. Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. have always found him an engaging, insightful, and a personal inspiration to many. event in Boston on May 21. conference? 2.1 or 3.0?

Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Today, salespeople break the ice by reciting what they've read on the customer's wall on Facebook. Just last month I received an IM message on Facebook about a business opportunity. Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. have always found him an engaging, insightful, and a personal inspiration to many. event in Boston on May 21. conference? 2.1 or 3.0?

Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

Spam Followers I (on Twitter, Facebook, etc.): Spam Followers II (on Twitter, Facebook, etc.): In twitter or facebook, bring it on. The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. First the tweets, and I reordered them so no need to read bottom up, which tweeps tend to do by default. And, for those of you that aren't on twitter yet, where have you been? an anti-social marketing tactic? siriusdecisions : @damphoux Please explain? how should social media filter spam?should No freakin way.

Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

Spam Followers I (on Twitter, Facebook, etc.) : These are funny in my opinion. Spam Followers II (on Twitter, Facebook, etc.) : These are the followers that have absolutely nothing in common with you. In twitter or facebook, bring it on. The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. First the tweets, and I reordered them so no need to read bottom up, which tweeps tend to do by default. And, for those of you that aren't on twitter yet, where have you been? should it at all?

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell. 3.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream. Kind of a weird line, but that’s the Facebook guideline right now. Or, is it?