You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. Here are some things to consider when deciding whether it makes sense for your business: Are Your Customers on Facebook? Now do some searches on Facebook to see if there are groups or pages where your customers (and potential customers) might hang out. Are There Other Ways to Use Facebook? MORE >>

” With employees accessing sites like Facebook, Twitter, Google+ and Pinterest from work, the road or a home office, Walls said enterprises need to pay attention to their employees’ and their own social identities. The number of large companies that block employees from accessing social media sites from the workplace is dropping, according to a report released Monday from industry analyst firm Gartner. Gartner noted that 50% of large organizations blocked social sites in 2010. By 2014, Gartner expects that number to drop to 30%. News & Notes MORE >>

Facebook! Facebook! Facebook! With so many people spending so much time on Facebook, businesses are clamoring to get a Facebook page set up to get in front of all those eyeballs. While people spend time on Facebook primarily conversing with friends and family, some companies have  had luck attracting some attention by customizing their pages. The welcome page shows off photos from fans of the product, as well as the story of how a fan started the Facebook page because they couldn’t find one. photo by The 5th Ape ). welcome page MORE >>

When we think of social media and business, the first few things to come to mind are Facebook and Twitter. True, it doesn’t have the same numbers that the likes of Facebook and Twitter can boast, but what it does have is a dedicated audience which has made over three billion check-ins. Yet, there is one mobile app that tends to get overlooked by businesses: Foursquare. Regardless of whether you’re a retailer or not, any business can use Foursquare and getting yourself set up is easy. The only thing it needs is you to get involved. Why Foursquare? News & Notes MORE >>

Search on Facebook for their company, brand and product names (and important keywords). Competitive analysis is important to any business strategy. Knowing what your competitors are doing and how they’re pricing and marketing their products will help you figure out how to market your own products. Luckily, there are many online tools that can help you get a look (or spy) on what your competitors are doing. Google their company, brand and product names. Google any keywords associated with their company, your company and your industry. Run Twitter Grader on their Twitter feed. MORE >>