Sazbean

Trending Sources

7 Reasons Why Business Websites Are Still Important

Sazbean

With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. People search through search engines like Google or Bing, not via Facebook for fan pages.

Understanding Facebook Boosted Post Metrics

Sazbean

As you may be aware, Facebook is making it more difficult for companies and organizations to engage directly with their intended audiences.  To counter this (and to make revenue), Facebook offers the ability to boost an individual post so that it shows up in the news feed of your intended audience. Facebook Post Pre-Boost. Facebook Boosted Post Metrics.

5 Ways to Use Social Media for Real Estate Marketing

Sazbean

Set up social media accounts Facebook is the number one social media account to use, though don’t overlook Twitter and LinkedIn, the latter an excellent social media website that enables you to interact with business professionals. Post high quality images and links Whatever you post on Facebook or on Twitter, ensure it’s of a high quality. and 20 percent listings.

10 Awesome Tips to Skyrocket Your Social Media ROI

Sazbean

Creating a Facebook Page and setting up a Twitter account is not enough these days to be seen and cut through the white noise of brands in your chosen field. “Create it and they will come” may work in some businesses, but unless you do the legwork, you can rarely count on it when it comes to social media marketing. On the other hand, we can barely find a successful business these days without a social presence, and social media marketing is now a critical component of a comprehensive marketing strategy, but not all of us know where to begin. Marketing Social Networks

ROI 99

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

Measurement Basics for Facebook Pages

Sazbean

For all the work you put into running your Facebook page—updating statuses, responding to comments, updating information, creating events, answering messages, posting pictures, interacting with others’ posts—sometimes you might wonder just what it is you’re doing on your computer when there are so many other aspects of your business to worry about. Hey, we get it. Bingo.

Five Tactics to Build a Strong Brand Presence Online

Sazbean

Or if you’ve always put the emphasis on your company rather than the people behind it, perhaps it’s time to humanize your brand by having your employees sign their Facebook posts and give your brand personality. Photo credit: Wikipedia). If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online. Provide Real Value with Your Website.

The Do’s and Don’ts of Using Facebook for Business

Sazbean

The benefits of using Facebook for business are now well trod ground. There are a lot of ins and outs when it comes to running a Facebook page for business. Facebook is inherently fun and you don’t want to come across as stiff. If you’re looking to engage with your Facebook community and generate good will among potential customers, make them smile a bit.

How Brands Use Social Media to Enhance the Customer Experience

Sazbean

Twitter and Facebook provide customers a real-time way to complain about your product or service in front of a large audience. Facebook user and Lifelock customer Mindy Lacey allegedly had a payday loan approved in her name that she never applied for. She posted her frustrations on Lifelock’s Facebook timeline, telling the company she should be canceling her account.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

Interview with David T. Scott — Author of The New Rules of Lead Generation

Sazbean

We’re seeing the emergence of new, online tactics like Facebook ads, Twitter ads, mobile ads, and e-mail marketing. This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). Almost 90% of all companies use some kind of lead generation marketing. And yet many marketers don’t know how to use lead generation marketing to their advantage.

Rules 79

Using Pinterest for Business

Sazbean

Pinterest doesn’t get talked about like Facebook or Twitter but that’s just fine by its users. Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. They’re a passionate group, one that actively share and engage with content. Content Social Media Social Networks

How Twitter Grew From a Microblog Into a Business Tool

Sazbean

The news also fueled speculation of the biggest Internet offering since Facebook, reversing skepticism caused by Facebook’s fumbled IPO last year, Time reports. Under its new branding, as ebizmba.com claims that Twitter soars above the rest of the social media market, topped only by Facebook, a position it stands to occupy for the foreseeable future. Marketing

SMS 66

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old

Sazbean

Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. Hire an expert or have a review. Author Markups. Optimize your social accounts.

List 78

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Should You Use Facebook for Your Business?

Sazbean

You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. If you were to use Facebook for your business, do you have time for engagement? Thoughts?

Will People Rate Businesses on Facebook?

Sazbean

FACEBOOK LIKE (Photo credit: owenwbrown) Facebook has been testing a new feature that displays star ratings (out of five possible) on business pages. This sort of rating also seems to make more sense when you’re in the midst of doing business with a company, which rarely happens on Facebook. What do you think? appeared first on Sazbean.

Rate 30

Increase Engagement of Facebook Posts with Photos

Sazbean

(Photo credit: epSos.de) It may not be much of a surprise, but people are more likely to engage with Facebook posts that include a photo. It´s been well established that, photos are one of the most engaging post types on Facebook. – Photos Make Up 93% of The Most Engaging Posts on Facebook! And the more interesting the photo, the more likely it is to draw someone in.

Using Hastags on Facebook May Kill Your Content

Sazbean

facebook engancha (Photo credit: Wikipedia) On Twitter, hashtags help spread news and link conversations.  On Google+, hashtags help group together related content.  On Facebook, hashtags kill your content? While this may be related to the posts that are being tagged, it seems to me that this is really a problem with Facebook’s hashtag system.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Does the Facebook News Feed Algorithm Leave Out Lurkers?

Sazbean

FACEBOOK LIKE (Photo credit: owenwbrown) There’s been much news about the Facebook News Feed Algorithm which seems to remove posts from most of our friends and the pages we’ve liked — some might claim for reasons of wanting people to buy promoted posts. Even the least Internet saavy has noticed that Facebook is “tampering” with their feeds.

How to Ensure Your Social Media Campaign Succeeds

Sazbean

Bio: Sean Gallahar keeps a steady flow of content on i7 Marketing ’s social media platforms including LinkedIn , Facebook and Twitter. This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. We always encourage simple updates to landing pages to be more attractive.

Top Internet Marketing Strategy Links for the Week of January 6, 2014

Sazbean

Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

12 Tips for Creating a Social Media Content Strategy

Sazbean

What makes sense on Facebook may not make sense on LinkedIn (or whatever industry-specific sites you may use). Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. What content do you already have?

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

7 Ways to Build Your Facebook Fan Base

Sazbean

Wondering how to get more fans (and keep them) to your Facebook page? You could just run some Facebook ads with a give away incentive, but that may just temporarily increase the number of fans, but not help increase engagement on your page. This presentation from 360i has some great tips for creatine a growing, engaged fan base for your Facebook page.

Build 41

State of the Social Web from Dave Linabury #smcd

Sazbean

Content strategy… should everyone be on Facebook? Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Throw Moore’s law out the window! Is Geospatial helpful or hellish?

How to Know if Social Media Efforts are Paying Off

Sazbean

Some social media websites, like Facebook, include analytics functions built into the user experience. Both Facebook and Twitter allow you to purchase ads that will make your posts more visible, the impact of which are also easily trackable. Still, tracking Facebook and Twitters just don’t mean that much to some. Coupons are equally effective via social media.

Facebook Pages are People Too

Sazbean

Facebook is rolling out an update to Facebook Pages which changes the layout to be more like the new Profile layout, along with other changes. This allows a little more separation between personal and professional brands, but also gives brands an opportunity to interact and communicate more widely throughout Facebook. There are pluses and minuses to this change.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Top Internet marketing strategy links for the week of July 20, 2013

Sazbean

Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

Link 50

Top Internet Marketing Strategy Links for the Week of December 30, 2013

Sazbean

Marketing

Amplify Your Business with Social Media Giveaways

Sazbean

But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. Have you ever had a friend tag your name on Facebook and looked to see what picture was posted of you, only to find out they included your name as part of a company’s giveaway?

Spam 38

The Art and Value of Repurposing Content

Sazbean

As any Facebook marketer knows, the organic reach of a Facebook page is limited. Facebook itself puts the number at 16% , meaning you’re likely to reach 16% of your page’s fans with a given post, but some people allege the numbers to be even lower than that. What to photograph? What to feature? How to create content, day in and day out, and keep it fresh and interesting?

Spam 38

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

How Social Media Overtook Legacy Media

Sazbean

But, on sites like Facebook, such stories comprise a vast amount of the information on the site. How Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.&# The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. How the Switch to New Media Impacted Business. In 1895, Charles M.

Cable 64