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7 Reasons Why Business Websites Are Still Important

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With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. People search through search engines like Google or Bing, not via Facebook for fan pages.

5 Ways to Use Social Media for Real Estate Marketing

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Set up social media accounts Facebook is the number one social media account to use, though don’t overlook Twitter and LinkedIn, the latter an excellent social media website that enables you to interact with business professionals. Post high quality images and links Whatever you post on Facebook or on Twitter, ensure it’s of a high quality. and 20 percent listings.

Understanding Facebook Boosted Post Metrics

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As you may be aware, Facebook is making it more difficult for companies and organizations to engage directly with their intended audiences.  To counter this (and to make revenue), Facebook offers the ability to boost an individual post so that it shows up in the news feed of your intended audience. Facebook Post Pre-Boost. Facebook Boosted Post Metrics.

10 Awesome Tips to Skyrocket Your Social Media ROI

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Creating a Facebook Page and setting up a Twitter account is not enough these days to be seen and cut through the white noise of brands in your chosen field. “Create it and they will come” may work in some businesses, but unless you do the legwork, you can rarely count on it when it comes to social media marketing. On the other hand, we can barely find a successful business these days without a social presence, and social media marketing is now a critical component of a comprehensive marketing strategy, but not all of us know where to begin. Marketing Social Networks

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

How Brands Use Social Media to Enhance the Customer Experience

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Twitter and Facebook provide customers a real-time way to complain about your product or service in front of a large audience. Facebook user and Lifelock customer Mindy Lacey allegedly had a payday loan approved in her name that she never applied for. She posted her frustrations on Lifelock’s Facebook timeline, telling the company she should be canceling her account.

Interview with David T. Scott — Author of The New Rules of Lead Generation

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We’re seeing the emergence of new, online tactics like Facebook ads, Twitter ads, mobile ads, and e-mail marketing. This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). Almost 90% of all companies use some kind of lead generation marketing. And yet many marketers don’t know how to use lead generation marketing to their advantage.

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How Twitter Grew From a Microblog Into a Business Tool

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The news also fueled speculation of the biggest Internet offering since Facebook, reversing skepticism caused by Facebook’s fumbled IPO last year, Time reports. Under its new branding, as ebizmba.com claims that Twitter soars above the rest of the social media market, topped only by Facebook, a position it stands to occupy for the foreseeable future. Marketing

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7 Ways to Build Your Facebook Fan Base

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Wondering how to get more fans (and keep them) to your Facebook page? You could just run some Facebook ads with a give away incentive, but that may just temporarily increase the number of fans, but not help increase engagement on your page. This presentation from 360i has some great tips for creatine a growing, engaged fan base for your Facebook page.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

The Do’s and Don’ts of Using Facebook for Business

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The benefits of using Facebook for business are now well trod ground. There are a lot of ins and outs when it comes to running a Facebook page for business. Facebook is inherently fun and you don’t want to come across as stiff. If you’re looking to engage with your Facebook community and generate good will among potential customers, make them smile a bit.

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old

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Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. Hire an expert or have a review. Author Markups. Optimize your social accounts.

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Facebook Pages are People Too

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Facebook is rolling out an update to Facebook Pages which changes the layout to be more like the new Profile layout, along with other changes. This allows a little more separation between personal and professional brands, but also gives brands an opportunity to interact and communicate more widely throughout Facebook. There are pluses and minuses to this change.

Top Internet marketing strategy links for the week of July 20, 2013

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Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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Top Internet Marketing Strategy Links for the Week of January 6, 2014

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Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Increase Engagement of Facebook Posts with Photos

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(Photo credit: epSos.de) It may not be much of a surprise, but people are more likely to engage with Facebook posts that include a photo. It´s been well established that, photos are one of the most engaging post types on Facebook. – Photos Make Up 93% of The Most Engaging Posts on Facebook! And the more interesting the photo, the more likely it is to draw someone in.

Using Hastags on Facebook May Kill Your Content

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facebook engancha (Photo credit: Wikipedia) On Twitter, hashtags help spread news and link conversations.  On Google+, hashtags help group together related content.  On Facebook, hashtags kill your content? While this may be related to the posts that are being tagged, it seems to me that this is really a problem with Facebook’s hashtag system.

Should You Use Facebook for Your Business?

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You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. If you were to use Facebook for your business, do you have time for engagement? Thoughts?

2 Examples of Great B2B Engagement on Facebook

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As I said yesterday, social media is NOT one size fits all , especially sites like Facebook, which can be very difficult to get engagement from people more interested in chatting with friends or playing games. Here are examples of 2 B2B companies that are doing a great job of engaging with their audience ( disclosure: both are clients, but are responsible for their own Facebook engagement ).

How Social Media Overtook Legacy Media

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But, on sites like Facebook, such stories comprise a vast amount of the information on the site. How Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.&# The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. How the Switch to New Media Impacted Business. In 1895, Charles M.

Does the Facebook News Feed Algorithm Leave Out Lurkers?

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FACEBOOK LIKE (Photo credit: owenwbrown) There’s been much news about the Facebook News Feed Algorithm which seems to remove posts from most of our friends and the pages we’ve liked — some might claim for reasons of wanting people to buy promoted posts. Even the least Internet saavy has noticed that Facebook is “tampering” with their feeds.

Top Internet Marketing Strategy Links for the Week of December 30, 2013

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Marketing

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12 Tips for Creating a Social Media Content Strategy

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What makes sense on Facebook may not make sense on LinkedIn (or whatever industry-specific sites you may use). Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. What content do you already have?

Using Pinterest for Business

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Pinterest doesn’t get talked about like Facebook or Twitter but that’s just fine by its users. Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. They’re a passionate group, one that actively share and engage with content. Content Social Media Social Networks

How Valuable is a Social Media Audience, Really?

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Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience relationships, and infinitely deeper behavioral data — made by the first wave of social middleware players like Buddy Media, Wildfire, Vitrue and dozens of other social CRM solutions — have lured everyone from global brands down to local musicians and artisans to the fray. by Spencer Richardson.

Why You Need Social Media, Even if Your Customers Don’t

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Are there B2C companies without potential customers on Facebook? 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? guess it’s possible , but it certainly won’t stay that way for long. And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. News & Notes

Affiliate Marketing Tips part 3 – Future of Publishing

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If you enjoyed the show, be sure to Like Future of Publishing on Facebook ! Sazbean is proud to bring you the final part in the Future of Publishing series on affiliate marketing (next week’s episode will be on a different topic). In this episode, Oliver Roup focuses on an advanced topic that challenges the advertising side of affiliate marketing: Affiliate fraud. Marketing

How to Ensure Your Social Media Campaign Succeeds

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Bio: Sean Gallahar keeps a steady flow of content on i7 Marketing ’s social media platforms including LinkedIn , Facebook and Twitter. This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. We always encourage simple updates to landing pages to be more attractive.

Will People Rate Businesses on Facebook?

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FACEBOOK LIKE (Photo credit: owenwbrown) Facebook has been testing a new feature that displays star ratings (out of five possible) on business pages. This sort of rating also seems to make more sense when you’re in the midst of doing business with a company, which rarely happens on Facebook. What do you think? appeared first on Sazbean.

State of the Social Web from Dave Linabury #smcd

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Content strategy… should everyone be on Facebook? Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Throw Moore’s law out the window! Is Geospatial helpful or hellish?

Top Internet Marketing Strategy Links for the Week of November 11, 2013

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Duct Tape Marketing) New Research Reveals That Pinterest Is Driving More E-Commerce Sales Than Ever (Business Insider) Top 9 Twitter PPC Opportunities and Challenges (Search Engine Watch) How to Sell on Facebook Using Images (Social Media Examiner) The post Top Internet Marketing Strategy Links for the Week of November 11, 2013 appeared first on Sazbean. Marketing

Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Marketing

8 Tips to Improve Your Facebook Ads

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Getting the most out of your Facebook advertising can be tricky. Webtrends released a white paper last week, Facebook Advertising Performance, Benchmarks & Insights (pdf) based on the analysis of of 11,529 Facebook ads with some insights that help improve Facebook ad performance. Here are some tips based on the analysis: Be Interesting or Fun – Brands & Products that are fun to discuss perform better since people are on Facebook primarily for fun and entertainment. Any tips for more effective Facebook ads? The 11,529 ads served 4.5

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Top Internet strategy, marketing and technology links for the week of January 22, 2012

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Study: Why Do People Use Facebook? Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . Maximizing Your Brand Presence on Google+  (Marketing Profs). Tips to Keep Your Website Ahead of the Curve in 2012  (Mashable!). Users Not Customers Will Wake You Up to the Future of Doing Business (Small Biz Trends). HubSpot). Social Fresh).

Top Internet Marketing Strategy Links for the Week of September 23rd, 2013

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Best Of News & Notes

How to Know if Social Media Efforts are Paying Off

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Some social media websites, like Facebook, include analytics functions built into the user experience. Both Facebook and Twitter allow you to purchase ads that will make your posts more visible, the impact of which are also easily trackable. Still, tracking Facebook and Twitters just don’t mean that much to some. Coupons are equally effective via social media.

How to Use Facebook Timeline Without Reworking Your Brand Strategy

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Within days of Facebook’s official launch of Timeline for brands, social strategists and brand marketers turned their Facebook strategies upside down and came up with a flurry of ways to attract more fans. SEE ALSO: Facebook Timeline for Brands: The Complete Guide. What techniques are other marketers employing to take advantage of Timeline, without having to reinvent their entire Facebook strategy? – How to Use Facebook Timeline Without Reworking Your Brand Strategy by Joe Chernov. But what about the rest of us? Think Big Picture, Not Large Image.

Facebook Works for B2B Too

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facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents. – Marketo’s Jason Miller On Facebook For B2B: Why So Serious?

Relationships are Key to B2B Online Marketing in 2014

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B2B Content Social Media Social Networks business to business customer relationship management customer service facebook linkedin social media marketing social network over coffee (Photo credit: lanuiop) B2B marketing, whether online or off, is all about relationships. The post Relationships are Key to B2B Online Marketing in 2014 appeared first on Sazbean.