Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Create a Branded Facebook Page. Make it easy for people to connect with you on Facebook with a branded page featuring your logo and key messaging. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Use SEO.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

For more proactive traffic-generation, tease and link to stories from social sites like Twitter, Facebook and LinkedIn. 2. We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. According to research firm Gartner, a potential customer is 2.5

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B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

With all the high-profile privacy issues surrounding sites like Facebook, I’m shocked that any company would play it so loose with their users’ most valuable asset – their network. Confession. Last week I did something really embarrassing. unwittingly became a spammer. Oh gods of marketing, social media, and E-mail forgive me. knew not what that click would do. Codswallop.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Content that makes the greatest impact in the social sphere is visual by nature and will continue to move in that direction, as you can tell from the recent design layout changes on both Facebook and Google+. According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. Read on for John's formula for success with social media. “So, how do we get started with social media?”

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

Savvy Week in Review - January 21

Savvy B2B Marketing

How Teenagers Would Reinvent Facebook - by @markwschaefer & friends Leave it to Mark Schaefer to incorporate a class of teens into his blog. This post includes a vast array of great ideas for improving Facebook and the usual excellent community feedback in the comments section. I f you are in the northern states, are you feeling that winter doldrum hit? Have any other favorites?

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We all want our news and information now in bite-size chunks, so we scan headlines on aggregation websites and check for quick status updates on Twitter and Facebook. Read on for his thoughts on the power of using numbers in your writing. common theme in marketing commentary lately is the shortening of attention spans. newspapers, and heaven forbid—books! Numbers get attention.

Savvy Week in Review - June 1

Savvy B2B Marketing

Beginner’s Guide to Facebook Insights by @XcellentMedia via @KISSmetrics. Wouldn't you like to know what all those Facebook stats mean? If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. Happy weekend, everyone! This post has you covered. Email is important.

Savvy Week in Review: June 22

Savvy B2B Marketing

Facebook B2B Campaign Increases Reach – by @diannahuff. Dianna Huff shares the (simple) method – and the positive results—of a recent project she executed on Facebook. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather! Happy Friday, everyone! Put Cost Effectiveness in Content Marketing by @ardath421.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

Why Your Benchmarking Approach is Ruining Your Business Intelligence

Savvy B2B Marketing

” Being able to say you’re crushing Competitor X with 2,000 Facebook fans compared to their measly 600, or quadrupling your impression levels vs. their’ s via banner advertising, or dominating them in the print space via ad recall rates, just feels good. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Hint: probably not).

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.

Savvy Week in Review - June 17

Savvy B2B Marketing

How to Run a Successful Facebook Contest by @shellykramer. It's one of the most fun things to do on Facebook, but do you know how to do it well? School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week. And if you're a Dad in the US, enjoy your Father's Day weekend!

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

What are we going to do on Facebook? Plus, they don’t have time to skim LinkedIn, Facebook, or Twitter. At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies. Why is it important for organizations to adopt this approach?

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Hog-tieing Social Media

Savvy B2B Marketing

After about an hour or so I then turn to Facebook. Something has got to change. start everyday with the best of intentions. have my to-do list, each day I know that I need to write a few blog posts and an article or two, as well as, knock out at least 6 pages of my book. I'm a woman on a mission. read about stuff that I never knew - isn't that cool? But is it really? Guilty.

Savvy Week in Review - February 18

Savvy B2B Marketing

especially the part about paying writers well. ;) How Not to be Invisible on Facebook - by @shellykramer Interesting tidbit about how Facebook may be filtering your News Feed. Those naughty Facebook people. It's been a tough winter for many us. Which is why we in the Northeast (and in other areas) are deeply appreciating this spell of mild weather. Classic.

Savvy Week in Review - May 27

Savvy B2B Marketing

This post from Ardath provides a great overview of story structure for B2B as well as an example of what a good B2B story looks like. A New Way to Calculate What Facebook is Worth to Your Business by @jaybaer. If you are in the US, Happy Memorial Weekend! We hope that you have a great holiday weekend - and a fabulous start to the summer. We'll see you on Tuesday!

Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas

Savvy B2B Marketing

If you have something new, don’t announce it on your blog, Twitter, Facebook, LinkedIn, etc on the same day. Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. In addition to be an exceptionally smart and nice guy, Joe had a ton to share on how they launched their content marketing campaign last year – in just a few months. In fact, I have !

Definitive Guide to Planning a New Content Initiative

Sharing blog content daily on Facebook, Instagram and Twitter 3. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. experienced first-hand how much time, effort and thought is required to get a new. target.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

FaceBook. Share their story on your Facebook page or a relevant LinkedIn group. Linked In. Twitter. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. Jamie. Answer Questions. If social is all about the conversation, make sure you're talking about a topic that matters to your audience. Ask Questions. Share.

Savvy Speaks: Tips for Crowdsourcing

Savvy B2B Marketing

Pitch that question on Twitter, Facebook, or on your blog – you'll soon find out. The rise of social media has made crowdsourcing all the rage. Why read the opinions of just one person when you can get the 4-1-1 from a whole host of experts all in one place? But wrangling all those opinions can be a bit tricky. Heather. Ask for a little - Get A Lot! Wendy. Jamie. Manners Matter.

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Ready to Nurture? Simply Remember Your A,B,C's

Savvy B2B Marketing

Will you be using LinkedIn groups or Facebook pages? Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today. He shares his insight as a Demand Generation strategist on lead nurturing. I’ve been speaking at a number of conferences recently where marketers and sales people are quite interested in adopting a demand generation discipline within their organization. Frequently, a marketing manager or director will ask me the steps necessary to start developing a lead nurturing program. The answer is simple as A,B,C. Here’s the creative part.

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Keeping It Buzzingly Alive

Savvy B2B Marketing

Tommy Jordan certainly didn't plan on getting over 31 million (yup million) hits on his Facebook Parenting video but that's what happened. Yesterday I wrote a post for a writer's blog about the role of swag in self-marketing. have a friend: Gina Rosati, whose book Auracle will be published in August. Her market? Young adult readers. Get outside help if you need to, I tell myself.

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Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Savvy Speaks: Google Plus What?

Savvy B2B Marketing

Until then, I'm going to hang back and chat about it on Facebook and Twitter. Users, particularly business users, are wary of Facebook's ever changing privacy policies and usage agreement. Only my Twitter followers and Facebook friends were following me. " You may have noticed all those little "+1" symbols suddenly floating around the internet lately.

Savvy Toolkit - Buyersphere 2012 Report from BaseOne

Savvy B2B Marketing

Facebook dropped 12% to 5% over the same period. Research about B2B buyer attitudes and perceptions of marketing and its effectiveness are very rare. Particularly comprehensive research spanning 800 decision makers across dozens of industries that take into consideration generational attitudes and biases of those buyers. Twitter usage dropped from 10% in 2011 to 3% in 2012. Check it out!

Savvy Toolkit - Pinterest for Business via @hubspot

Savvy B2B Marketing

My Facebook and Twitter feeds were full of Pinterest links. Six months ago I was at a "knit up" (a get together for knitters) and the word "Pinterest" was introduced into the conversation. It was a totally foreign concept to me. Most knitters use a social site specifically for knitting called Ravelry. know you and it will be like crack!

Savvy Week in Review: April 20

Savvy B2B Marketing

LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study by @dmscott re: @Hubspot. Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline. Here's some proof that you don't have to blog every day to make blogging worth your while.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Savvy Week in Review: March 16

Savvy B2B Marketing

Excellent Examples of Brands Using Facebook's New Page Design by @Corey_bos via @HubSpot. Living in fear of Facebook's Timeline roll out? It's Friday? Really? Seems like we didn't just lose an hour to daylight savings, we may have lost a couple days! As spring revs her green and growing engines, seems like bloggers are turning up the heat on their keyboards. There was so much good content to choose from this week, it was hard to narrow it down to a few faves. We hope you enjoy this selection as much as we did. Have a GREAT weekend & we'll see you next week!

Savvy Week in Review - May 13

Savvy B2B Marketing

Five Tips to Grow Your Facebook Community - by Molli Megasko via @spinsucks. Short and sweet, this post includes some solid starter ideas for what the heck to do with your Facebook page. I don't know about you, but we have spring fever! So, to help you weed through everything and spend a bit more time outside, we're pointing you to our favorite posts from the week.

Savvy Toolkit - How to Build a Business Presence on LinkedIn via @hubspot

Savvy B2B Marketing

Whereas Facebook and Twitter live on my desktop, iPad and phone poor little LinkedIn only gets pulled up when I actually "need" information! I am guilty as many people are of neglecting LinkedIn. Its lack of back and forth and snarky cartoons make it my 3rd favorite social media platform. It is the reference desk of social media.

A Brave New World in Book Marketing

Savvy B2B Marketing

In my proposal although I mentioned that I would continuing doing presentations and workshops, I also said that I would work Facebook and Twitter to help with promotion. Things are changing as quickly in the publishing world as they are at your local phone store. If you are a first time author, or someone who is not internationally known, well then baby, you’re essentially on your own.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Savvy Speaks: Know Thy Customer

Savvy B2B Marketing

Which content is drawing the deepest engagement in terms of comments, Facebook likes and Twitter retweets? Marketing is all about knowing your customers – but how do you get this data? This week the Savvy Sisters reveal their tips and methods for finding out those nitty gritty details that make sales. Heather. Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. Analysts or semi-retired industry consultants can be really helpful. Set up a mock pitch to someone in this position. Jamie.