We syndicate our videos on YouTube and Facebook, we tweet about them, and post links to them on our blog. Edward Brice , the Senior Vice President of Worldwide Marketing at Lumension , is pioneering the use of social media throughout his company. Here he shares his thoughts on the impact Web 2.0 has had -- and will have -- on B2B marketers. How does Web 2.0 affect content marketing? Marketing principles haven't changed, but the tools, prospect expectations, and the way that we execute on those principles is changing radically. Prior to Web 2.0, That's fundamentally changed. enables that. MORE >>

Examples might be links to general contact information, an offer to subscribe to a newsletter, or visibility/networking requests for social media profiles to places like Twitter or Facebook. We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. Derek shares smart ideas for helping prospects and customers find your content, so read on! It is critical that B2B marketers squeeze as much opportunity as possible with the content available. Search engine marketers hold an adage that every web page is an opportunity to be found in search results. MORE >>

Or that Mark Zuckerberg launched Facebook from his college dorm room? Last week, Doug Kessler of Velocity Partners pointed folks to an interesting experiment – a company enhanced the perceived value of objects on eBay by accompanying them with a story. The key takeaway? People are irresistibly drawn to stories, and will literally pay more for something that comes with a good story. One would think more B2B marketers would tap into this to set themselves apart. After all, if your product or service seems quite similar to a competitor's, stories might help yours rise above. MORE >>

To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online. Developer Resources: Facebook Like , Twitter , and Google +1 Buttons. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. Optimize Key Page Elements. This includes: HTML titles. Meta descriptions. MORE >>

We all want our news and information now in bite-size chunks, so we scan headlines on aggregation websites and check for quick status updates on Twitter and Facebook. We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. common theme in marketing commentary lately is the shortening of attention spans. Numbers get attention. MORE >>