Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Create a Branded Facebook Page. Make it easy for people to connect with you on Facebook with a branded page featuring your logo and key messaging. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Use SEO.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Content that makes the greatest impact in the social sphere is visual by nature and will continue to move in that direction, as you can tell from the recent design layout changes on both Facebook and Google+. According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. Read on for John's formula for success with social media. “So, how do we get started with social media?”

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

For more proactive traffic-generation, tease and link to stories from social sites like Twitter, Facebook and LinkedIn. 2. We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. According to research firm Gartner, a potential customer is 2.5

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Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

Tweet about your posts, mention them in LinkedIn Group discussions and on your companies facebook wall if you have one. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. #10 – Don’t go it alone. Blogging does not have to be a solo enterprise.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Savvy Week in Review - June 1

Savvy B2B Marketing

Beginner’s Guide to Facebook Insights by @XcellentMedia via @KISSmetrics. Wouldn't you like to know what all those Facebook stats mean? If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. Happy weekend, everyone! This post has you covered. Email is important.

Savvy Week in Review: June 22

Savvy B2B Marketing

Facebook B2B Campaign Increases Reach – by @diannahuff. Dianna Huff shares the (simple) method – and the positive results—of a recent project she executed on Facebook. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather! Happy Friday, everyone! Put Cost Effectiveness in Content Marketing by @ardath421.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.

Savvy Week in Review - June 17

Savvy B2B Marketing

How to Run a Successful Facebook Contest by @shellykramer. It's one of the most fun things to do on Facebook, but do you know how to do it well? School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week. And if you're a Dad in the US, enjoy your Father's Day weekend!

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

What are we going to do on Facebook? Plus, they don’t have time to skim LinkedIn, Facebook, or Twitter. At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies. Why is it important for organizations to adopt this approach?

Hog-tieing Social Media

Savvy B2B Marketing

After about an hour or so I then turn to Facebook. Something has got to change. start everyday with the best of intentions. have my to-do list, each day I know that I need to write a few blog posts and an article or two, as well as, knock out at least 6 pages of my book. I'm a woman on a mission. read about stuff that I never knew - isn't that cool? But is it really? Guilty.

Savvy Week in Review - February 18

Savvy B2B Marketing

especially the part about paying writers well. ;) How Not to be Invisible on Facebook - by @shellykramer Interesting tidbit about how Facebook may be filtering your News Feed. Those naughty Facebook people. It's been a tough winter for many us. Which is why we in the Northeast (and in other areas) are deeply appreciating this spell of mild weather. Classic.

Savvy Week in Review - May 27

Savvy B2B Marketing

This post from Ardath provides a great overview of story structure for B2B as well as an example of what a good B2B story looks like. A New Way to Calculate What Facebook is Worth to Your Business by @jaybaer. If you are in the US, Happy Memorial Weekend! We hope that you have a great holiday weekend - and a fabulous start to the summer. We'll see you on Tuesday!

Why Your Benchmarking Approach is Ruining Your Business Intelligence

Savvy B2B Marketing

” Being able to say you’re crushing Competitor X with 2,000 Facebook fans compared to their measly 600, or quadrupling your impression levels vs. their’ s via banner advertising, or dominating them in the print space via ad recall rates, just feels good. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Hint: probably not).

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

FaceBook. Share their story on your Facebook page or a relevant LinkedIn group. Linked In. Twitter. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. Jamie. Answer Questions. If social is all about the conversation, make sure you're talking about a topic that matters to your audience. Ask Questions. Share.

Savvy Speaks: Tips for Crowdsourcing

Savvy B2B Marketing

Pitch that question on Twitter, Facebook, or on your blog – you'll soon find out. The rise of social media has made crowdsourcing all the rage. Why read the opinions of just one person when you can get the 4-1-1 from a whole host of experts all in one place? But wrangling all those opinions can be a bit tricky. Heather. Ask for a little - Get A Lot! Wendy. Jamie. Manners Matter.

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Savvy Week in Review - January 21

Savvy B2B Marketing

How Teenagers Would Reinvent Facebook - by @markwschaefer & friends Leave it to Mark Schaefer to incorporate a class of teens into his blog. This post includes a vast array of great ideas for improving Facebook and the usual excellent community feedback in the comments section. I f you are in the northern states, are you feeling that winter doldrum hit? Have any other favorites?

Savvy Speaks: Google Plus What?

Savvy B2B Marketing

Until then, I'm going to hang back and chat about it on Facebook and Twitter. Users, particularly business users, are wary of Facebook's ever changing privacy policies and usage agreement. Only my Twitter followers and Facebook friends were following me. " You may have noticed all those little "+1" symbols suddenly floating around the internet lately.

Savvy Toolkit - Buyersphere 2012 Report from BaseOne

Savvy B2B Marketing

Facebook dropped 12% to 5% over the same period. Research about B2B buyer attitudes and perceptions of marketing and its effectiveness are very rare. Particularly comprehensive research spanning 800 decision makers across dozens of industries that take into consideration generational attitudes and biases of those buyers. Twitter usage dropped from 10% in 2011 to 3% in 2012. Check it out!

Savvy Toolkit - Pinterest for Business via @hubspot

Savvy B2B Marketing

My Facebook and Twitter feeds were full of Pinterest links. Six months ago I was at a "knit up" (a get together for knitters) and the word "Pinterest" was introduced into the conversation. It was a totally foreign concept to me. Most knitters use a social site specifically for knitting called Ravelry. know you and it will be like crack!

Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas

Savvy B2B Marketing

If you have something new, don’t announce it on your blog, Twitter, Facebook, LinkedIn, etc on the same day. Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. In addition to be an exceptionally smart and nice guy, Joe had a ton to share on how they launched their content marketing campaign last year – in just a few months. In fact, I have !

Savvy Week in Review: April 20

Savvy B2B Marketing

LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study by @dmscott re: @Hubspot. Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline. Here's some proof that you don't have to blog every day to make blogging worth your while.

Savvy Week in Review: March 16

Savvy B2B Marketing

Excellent Examples of Brands Using Facebook's New Page Design by @Corey_bos via @HubSpot. Living in fear of Facebook's Timeline roll out? It's Friday? Really? Seems like we didn't just lose an hour to daylight savings, we may have lost a couple days! As spring revs her green and growing engines, seems like bloggers are turning up the heat on their keyboards. There was so much good content to choose from this week, it was hard to narrow it down to a few faves. We hope you enjoy this selection as much as we did. Have a GREAT weekend & we'll see you next week!

Savvy Week in Review - May 13

Savvy B2B Marketing

Five Tips to Grow Your Facebook Community - by Molli Megasko via @spinsucks. Short and sweet, this post includes some solid starter ideas for what the heck to do with your Facebook page. I don't know about you, but we have spring fever! So, to help you weed through everything and spend a bit more time outside, we're pointing you to our favorite posts from the week.

Savvy Toolkit - How to Build a Business Presence on LinkedIn via @hubspot

Savvy B2B Marketing

Whereas Facebook and Twitter live on my desktop, iPad and phone poor little LinkedIn only gets pulled up when I actually "need" information! I am guilty as many people are of neglecting LinkedIn. Its lack of back and forth and snarky cartoons make it my 3rd favorite social media platform. It is the reference desk of social media.

Ready to Nurture? Simply Remember Your A,B,C's

Savvy B2B Marketing

Will you be using LinkedIn groups or Facebook pages? Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today. He shares his insight as a Demand Generation strategist on lead nurturing. I’ve been speaking at a number of conferences recently where marketers and sales people are quite interested in adopting a demand generation discipline within their organization. Frequently, a marketing manager or director will ask me the steps necessary to start developing a lead nurturing program. The answer is simple as A,B,C. Here’s the creative part.

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A Brave New World in Book Marketing

Savvy B2B Marketing

In my proposal although I mentioned that I would continuing doing presentations and workshops, I also said that I would work Facebook and Twitter to help with promotion. Things are changing as quickly in the publishing world as they are at your local phone store. If you are a first time author, or someone who is not internationally known, well then baby, you’re essentially on your own.

Savvy Speaks: Know Thy Customer

Savvy B2B Marketing

Which content is drawing the deepest engagement in terms of comments, Facebook likes and Twitter retweets? Marketing is all about knowing your customers – but how do you get this data? This week the Savvy Sisters reveal their tips and methods for finding out those nitty gritty details that make sales. Heather. Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. Analysts or semi-retired industry consultants can be really helpful. Set up a mock pitch to someone in this position. Jamie.

Savvy Speaks: Tips for Engaging in LinkedIn

Savvy B2B Marketing

LinkedIn is sort of the dark horse of social networking; just about every professional we know is on it, but it doesn't get a lot of attention in the media compared to its flashier cousins, Facebook and Twitter. just can't seem to tear myself away from Facebook, Twitter, blogs, and - most recently (Oh, mighty time suck!) - Pinterest. Keep Connected and Current. Jamie. Wendy.

Savvy Week in Review - August 5

Savvy B2B Marketing

Study: Will You Abandon Facebook in Favor of Google+? How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! What Lady Gaga Knows About Social Media Success (That You Don't!) by @SeanPlatt. Think again. by @briansolis.

Savvy Week in Review - January 20

Savvy B2B Marketing

Married to your business Twitter or Facebook account: Think before you say, I sue by @briansolis. Another Friday is upon us, bringing with it all the goodness that so many of us look forward to each week. And that includes our roundup of the posts that got us thinking, inspired an "aha!" " moment, or just plain entertained us. Hope they do the same for you. Enjoy! Predictions for Location-Based Marketing in 2012 by Adam Steinberg @adams472. Including a prediction on who makes a bid for Foursquare. Do you own your Twitter id and presence if your employer pays you to Tweet?

Savvy Speaks: What's Your Keyword Strategy?

Savvy B2B Marketing

Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Like everything else to do with the web, SEO (Search Engine Optimization) theory has changed a lot in the last several years. Wendy.

Savvy Week in Review - July 8

Savvy B2B Marketing

Gini Dietrich answers a question from her Facebook community: what types of content work best for B2B content marketing. With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Here are our favorite gems. Enjoy the weekend!

Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs

Savvy B2B Marketing

Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? You aren't alone. I met with a very tech savvy company recently and their CEO told me "everyone says we should have a blog but I am just not sure yet so we are holding off a while longer" Well Mr. CEO you are going to find today's toolkit in your inbox courtesy of me because if you don't want a blog then you have 55% less website visitors than your competitiors who do! The folks at Hubspot have done it again! Up from 9% in 2009.

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Savvy Week in Review - March 9

Savvy B2B Marketing

The new Facebook Timeline - 5 tweaks every marketer should know by @Ducttape. For at least some of the Savvy Sisters, it feels like spring is in full bloom. I don't know about you, but the burst of warm weather inspires productivuty and creativity. It makes me want to get out there and get organized! The blogosphere has been bustling, too, with lots of creative posts. Are there any favorites we missed? Let us know in the comments! Things Your Home Page Must Do (to Keep from Sucking) – via @Buxofficial. Workflow that Works – via @braintraffic. Don't make this mistake.

Business Podcasting: How to and ROI

Savvy B2B Marketing

Now, Facebook, Twitter, ebooks, video, and other content tactics are shouldering part of the burden of capturing prospects' attention, solving their problems, and demonstrating a brand's expertise. What can a podcast do for your business? The answer might surprise you. Once such tactic (and one that is often overlooked) is the podcast. The results can be impressive. Not bad.

Keeping It Buzzingly Alive

Savvy B2B Marketing

Tommy Jordan certainly didn't plan on getting over 31 million (yup million) hits on his Facebook Parenting video but that's what happened. Yesterday I wrote a post for a writer's blog about the role of swag in self-marketing. have a friend: Gina Rosati, whose book Auracle will be published in August. Her market? Young adult readers. Get outside help if you need to, I tell myself.

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Do you mix business and pleasure?

Savvy B2B Marketing

Are you connected with readers on other platforms (LinkedIn, Facebook, Twitter)? Riff off a personal conversation from Facebook or Twitter, for example. Should I write about personal stuff on my business blog? How much? Which topics are acceptable and which are taboo? Can I swear? Should I voice political opinions? Can I post pictures of my cat? My kid? My dinner? It depends.