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| Page 1 of 1 | Previous | Next | SALES LEAD INSIGHTS JUNE 17, 2011  B2B marketing automation: An interview with Will Schnabel Customers can now make it easy for their recipients to promote messages to their Facebook friends via “like” and “recommend’ buttons, and can suggest a list of additional Twitter accounts for a contact to follow after they’ve shared content. Will Schnabel, VP of Global Business Development at marketing automation leader Silverpop , agreed to be interviewed for this blog post. Thanks Will. | SALES LEAD INSIGHTS APRIL 13, 2009 Is social media effective for B2B lead generation? By the way, some of the results in Stelzner’s report may be biased, considering that only social media was used to promote survey participation, starting with a tweet on Twitter that got retweeted by others and was seen by Twitterers’ networks on other social media including Facebook and LinkedIn. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. What’s all this have to do with social media? about a survey they recently conducted. Not bad! in Boston on May 21. | | | | | |
| SALES LEAD INSIGHTS AUGUST 24, 2009 B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment Leveraging white papers, webinars, blogs, Twitter, Facebook and LinkedIn. Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. 23-24 in San Francisco. 5-6 in Boston. Join America’s top B2B marketers to learn, apply and share the latest advancements in marketing while honing your traditional B2B marketing skills in parallel. With over 26 speakers, 16 real life case studies and countless, practical marketing ideas, you’ll be certain to take home multiple strategies and tactics you can apply tomorrow. | SALES LEAD INSIGHTS APRIL 13, 2009 Is social media effective for B2B lead generation? By the way, some of the results in Stelzner’s report may be biased, considering that only social media was used to promote survey participation, starting with a tweet on Twitter that got retweeted by others and was seen by Twitterers’ networks on other social media including Facebook and LinkedIn. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. What’s all this have to do with social media? about a survey they recently conducted. Not bad! in Boston on May 21. | |
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