PWB Marketing Blog

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Paid advertising on Facebook: the boost your content needs?

PWB Marketing Blog

Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? Facebook realigned its algorithms so that individual newsfeeds focus more on friends and family of the individual, rather than businesses or publishing outlets. Not everyone on Facebook wants or needs the product or service you’re selling.

Does Your Content Have Superpowers?

PWB Marketing Blog

targeted Facebook ad might direct users to a a topic-specific landing page. B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. Powerful Stickiness. Robust Adaptability.

Social Media Tweetable Facts

PWB Marketing Blog

Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange. FACT] 70% of the Fortune 500 companies, have have a Facebook page. FACT] 47% of users indicate Facebook influences their purchase behavior. FACT] 33% of Facebook users use a mobile phone to primarily access Facebook. Twitter devours 12x more. TWEET THIS.

Facebook Mobile Ad Management – NEW User Friendly Tool

PWB Marketing Blog

Today Facebook announced the launch of a mobile ads manager that allows for greater management of accounts on the go. The new Facebook Ads Manager will do all of that while allowing users to view insights and even respond to alerts. Need help getting started in using Facebook ads? Advertising Facebook Facebook advertising Need to pause or resume ad campaigns?

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

How many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change? “Voice.”

Recent Research Reveals Best Time to Post on Twitter and Facebook.

PWB Marketing Blog

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Post on Facebook three to five times a week. Select 15 minutes intervals throughout the day to check Facebook and respond to comments. What really matters on Facebook is not the number of fans, but getting fans to have a conversation with you. Don’t feel overwhelmed!

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. You’ve checked-in to a business via Foursquare, Facebook, and Google+. You’ve posted on Facebook while eating dinner, waiting in line, or in a meeting. You are the administrator to more than three Facebook Pages. B2B Social Media Facebook Media TwitterHow do you know if you’re a social media expert? There’s not a test to take that’ll tell you how good you are.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Facebook Scheduled Posts

PWB Marketing Blog

Today as I was looking to load several “scheduled posts” to share on Facebook I ran across a snag – WHERE did the little clock icon go? It feels like the change was made only to justify someone’s job at Facebook. I’m betting that at some point in the future the little icon will be back. The post Facebook Scheduled Posts appeared first on PWB Blog.

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

Follow their company on Facebook. Post one of their blog posts you enjoyed on your Facebook Wall. B2B Internet Marketing B2B Social Media Facebook Media TwitterMore and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Know the norms on Twitter.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users. Only time will tell whether Google+ will complement or compete with Linkedin, Facebook, and Twitter. B2B Marketing Social Media Facebook Twitter VideoWill all the hype live up to expectation?

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

If your idea of integration is putting a Facebook logo on all your B2B marketing collateral and calling it a day, then read the following eleven suggestions for going beyond the basics. Facebook says companies who integrate Facebook “Like” buttons throughout their website see an increase of 65% more referral traffic from Facebook. Skin your YouTube page. Tweet with them.

Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Or they have a Facebook Page and think they’re “doing” social media. B2B Internet Marketing B2B Social Media Blogging Facebook Integrated Marketing Media QR CodeSocial media is more effective when you’re not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results. We see this all the time.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

How many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change? “Voice.”

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Remember, Facebook, Twitter, and YouTube are tools, not a social media strategy. Don’t write off Facebook because you don’t think it’s relevant to B2B. The fact is, 41% of B2B marketers are acquiring customers through Facebook. Are your B2B social media efforts failing? Don’t give up.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Or if Facebook were a country, it’d be the 3 rd largest in the world? B2B Social Media Blogging Facebook MediaSocial media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. Fact 1: B2B Companies Are Using Social Media.

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated. If you want results, first stop talking so much about yourself.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Use a Facebook widget to embed a live feed from your Wall or include Twitter handles next to each employee’s biography on your “Contact Us” page. 6.     Think About a Mobile Website. B2B Internet Marketing Web Design B2B Social Media Facebook Google Analytics Media SEO TwitterAre you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

We submitted our blog to Social Media Today which has 44,191 Facebook fans and 70,500 Twitter followers. B2B Internet Marketing Business Blogging B2B Marketing B2B Social Media Blogging Facebook Integrated Marketing Media TwitterGood content isn’t enough for a blog. You also need traffic. If the saying, “Content is king” is true, then traffic is queen. Explode Your B2B Blog Traffic.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

And 41% of B2B companies are getting customers from Facebook. Good overview of B2B blogging trends, tips, and tricks. . 2. “ 15 B2B Marketing Facebook Success Stories ” by HubSpot. Case studies from successful B2B Facebook pages. . 3. “ 5 Easy Ways to Apply Social Media Strategies to B2B Display Advertising” by Bizo. Neat ways to integrate paid search and social media. . 5.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

B2B Social Media Branding Blogging Facebook Media PWBLinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. Some photos are best left out social media profiles, and some photos should never be used as an avatar. There sure is! You should.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

B2B Social Media Branding Blogging Facebook Media PWBLinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. Some photos are best left out social media profiles, and some photos should never be used as an avatar. There sure is! You should.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere. Facebook and other social networks equip you with limited analytic tracking tools. HootSuite  (free) – similar to CoTweet but has a slick iPad app that makes it easy to manage Facebook and Twitter. Some even manage workflow to assign appropriate people Tweets and Facebook posts to follow up on.

Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

checked out the Shop Arbor Hills Facebook page and also their Twitter feed. Facebook Marketing Twitter marketing Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. That is why I decided to hop over to Running Fit today at lunch.

Facebook Ads: Do They Work?

PWB Marketing Blog

However, when I ask clients if they’d consider advertising on Facebook, I often get a blank stare or an immediate ”no” The rejection in using Facebook ads has perplexed me - If well thought out, advertising on a popular platform like Facebook could bring a large return to the client. Running a 10-day trail of Facebook ads increased on page Likes by 62%.

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Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

People spend more time on Facebook than any other website. In the past year, Facebook has surpassed each of the top three largest web properties – Google, Yahoo, and MSN – in time spent interacting on the site. B2B Internet Marketing Integrated Marketing Facebook Media Mobile Marketing PWB QR Code SEO Social Media VideoTop Trends In Digital Marketing. Paid Search. Online Video.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

In fact I find that often I will get news from smaller businesses on Twitter or Facebook. With the rapid delivery of news through Twitter, Facebook and blog posts, it seems like that might be the case! B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterThe other day I was asked “Is social media the company newsletter?”

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

In fact I find that often I will get news from smaller businesses on Twitter or Facebook. With the rapid delivery of news through Twitter, Facebook and blog posts, it seems like that might be the case! B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterThe other day I was asked “Is social media the company newsletter?”

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

Scribd provides metrics and graphs on how many people read your white paper, leave a comment, share it with their friends (via Facebook, Twitter, etc.), and more. B2B Social Media Integrated Marketing SEO Demand Generation Facebook Powerpoint TwitterThe fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. Now that’s quick!

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Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

41% of B2B companies are acquiring customers through Facebook. The other listings are for our blog, Twitter feed, Facebook page, and LinkedIn company profile. But Wait, My B2B Customers Aren’t On Facebook. We often hear the objection from B2B industrial companies that “Our customers aren’t on Facebook.&# But social isn’t just Facebook.

Google Analytics Now Tracks Facebook Likes, Tweets, and Google +1.

PWB Marketing Blog

Keep Your Eye on the Ball

PWB Marketing Blog

It offered Facebook fans who visited their booth at the Midwest Fly Fishing Show a free hat just for stopping by and mentioning that they were FB fans. Rebranding is ticklish business. There are a myriad of issues and questions to address to achieve success. Do I just update what I have? Do I throw it all out and start over? Is there significant equity in my current brand mark?

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

They have “professional” identities as well as “personal” ones on several of the social networking sites, especially Facebook. B2B Marketing B2B Social Media Branding Facebook Media VideoShould professional and personal identities be kept separate on social media sites? OK, “So what” , you say, “that’s pretty common.”

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest. Facebook LinkedIn social media Twitter YouTube I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide.

Help! Our Facebook Wall is Gone. It Disappeared. Here's a Fix.

PWB Marketing Blog

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Help! Our Facebook Wall is Gone. It Disappeared. Here's a Fix!

PWB Marketing Blog

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Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Go further than just looking at whether Facebook, Twitter, or LinkedIn is driving the most traffic. B2B Social Media Google Analytics Facebook Media TwitterIf your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. Optimize Social Traffic. Find New Customers on Twitter.