PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

10 years ago nobody was talking about Twitter or Facebook. This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20. We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. Video Transcript. Let’s look at larger picture.

5 Easy Ways to Get Started with Video Marketing

PR Meets Marketing

As Scott Lum, Marketing Manager at Microsoft, commented on my Facebook page and provided a photo of  Jolene Jang above: [Jang] who uses a cellphone and selfie stick to report in the field. In my previous post highlighting recent video stats , I noticed three key challenges marketers are having with video: allocating enough budget, finding the resources and expanding video beyond brand awareness. In this post I’ll highlight my top 5 recommendations to address the first two points. Conduct quick interviews via mobile. Everyone owns a phone. Even two. If budget is a concern. link].

My top 5 don’ts of LinkedIn

PR Meets Marketing

personally am more apt to accept a LinkedIn invitation to connect than Facebook. While Facebook is for family and friends; hence why I maintain a private profile, to me LinkedIn, it’s about business networking. When used well, LinkedIn is a powerful business networking community and tool. However, there are some pet peeves I have about LinkedIn. Be bold. Be eye-catching.

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Five Tips for Making Your Events More Mobile

PR Meets Marketing

MEETINGS:review: Forget about Facebook: Social-mobile convergence will have a wide-ranging In lieu of a PRMM Interview this week, I’m sharing these top five ways to make your events more mobile.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

Recently, I’ve started receiving notifications about these events, not through my email, but through Facebook. Three Things to Consider Before Hitting Send on Facebook. If you’re seeking to migrate your email list to Facebook, then be transparent about what you’re doing. What recommendations would you provide for marketers and to Facebook? Conclusions.

facebook-ad

PR Meets Marketing

Ad on Facebook Targeting Salsa Dancing

facebook-chat

PR Meets Marketing

Geolocation Services for B2B

PR Meets Marketing

With the introduction of Facebook Places , geolocation-based services are about to hit the mainstream. Tags: marketing technology B2B Customer Business-to-business Facebook Places mobility wireless geolocation Morrison & Foerster Rather than focus on the news or consumer uses, I want to look at the potential of such services for business-to-business customer marketing.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

See me on Facebook

PR Meets Marketing

See me on Facebook

Brave New World of Media Pitching: Facebook

PR Meets Marketing

I have only been on a Facebook for a year or so. believe that the “casual” aspect of Facebook does make it more difficult for business-to-business companies to leverage the full potential, with early success for consumer related companies. With that said, I do see the potential of Facebook from a PR perspective: Fan Club or Group?: Share and Share Alike: With Facebook’s “share” function, you can provide a steady stream of company updates and information to your friend network. From there, we added a Facebook page and rolled those students into fans.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

Time to open the Twitter account, create the Facebook Page and post YouTube videos, right? You’ve decided that you want to engage in social media. You have the resources, you have executive support, and you have a larger marketing strategy. Wrong. Social media is about engaging your audience. But you have to be cautious with using this method.

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

While  Wikipedia provides a fairly academic definition of social media , here’s my simple definition: Social media is when you and I use online applications, such as Twitter, LinkedIn, Facebook, etc. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. – Ryan Schoenefeld via LinkedIn. Conclusions.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

Marketers are seeking to break into several social networking sites, such as Facebook , LinkedIn and MySpace. News: You can submit article links, like Facebook Share, that are relevant to the groups. HubSpot has done an excellent job at setting up their own group, moderating the group and finding synergy with their Facebook presence as well. .  . Social Networking Sites.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

PR Relationships:Update on Online Reputation

PR Meets Marketing

What are the tools that enable me to identify, develop and maintain these contacts? I now have four ways for managing these online relationships: Facebook - Despite my previous email about keeping my online reputation to a minimum, I realized that Facebook is another avenue for connecting with colleagues and industry contacts. In the end, PR is about relationships. Let me know.

What Mistakes Have I Made

PR Meets Marketing

think I can get carried away by focusing on one outlet versus balancing how I participate on Twitter, LinkedIn, Facebook etc. Recent Stats for Free eBook Post.  . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. wished I had went through the effort to buy my own domain name and host it. Why is this a drawback?

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

In addition to SEO, bookmarketing sites/services like Digg , Delicious , StumbleUpon , and Facebook’s share application can further extend your news to key audiences.  .  . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies.  . Linking Strategies. Conclusions. Using Social Media: Part 2 - Search Feeds. del.icio.us

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

Brave New World of Media Pitching: Facebook.  . Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Let the 2009 Trend Lists Grow

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Right now, we’re enamored with all the tools – Twitter , Tweetdeck , Twhirl , Facebook , Friendfeed etc. - but what this all boils down to is the how to receive and send information. To me, these seem almost second nature! So what do I think will be top trends for 2009? Here are my top three:  . And when the nexy crisis emerges, those that are transparent and timely will succeed.  .

Social Media Strategy 101: Setting Expectations

PR Meets Marketing

  In a recent report by Jeremiah Owyang of The Altimeter Group, The 8 Success Criteria for Facebook Marketing , the group highlighted the need to set community expectations as a key component for success in Facebook marketing. think this is not just for Facebook but something to consider as part of your social media strategy. Let me know in the comments, and I’ve also embedded the full version of the Facebook Marketing Report below for your reference. Incorporate a page that provides at least a bio and photo of contributors. Are there other factors I missed?

Is Twitter Just a Popularity Contest?

PR Meets Marketing

posted a question about Social Media releases vs. traditional releases on Facebook , Twitter and LinkedIn. . technorati tags: Conversation Facebook LinkedIn Twitter Social Media. tags: Conversation Facebook LinkedIn Twitter Social Media. icerocket tags: Conversation Facebook LinkedIn Twitter Social Media I've been thinking about this recently. Which was the best?

The Role of SEO in PR

PR Meets Marketing

This would include Facebook, Twitter, digg, delicious, reddit and other social tagging sites.  . I've been in public relations for over 10 years. But it wasn't until I went in-house in late 2005 that I even heard these three letters: S - E - O. Search engine optimization, what's that?  . Little did I know how important this was. And PR's role is more important than we realize.  . del.icio.us

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

I am Joseph Jaffe

PR Meets Marketing

Yet, the true power doesn't lie in the applications we use - blogs, Twitter, Facebook, LinkedIn, etc. In early April, my husband and I attended the Blogger Social in New York. This was a great event, meeting all these great bloggers. What was extra special is the support that this community provides to one another. This organization was inspired by Susan Reynold's fight against cancer.

Brave New World of Media Pitching: Twitter

PR Meets Marketing

Twitter, facebook, linked in, RSS feeds, etc.  . I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. It's how do we pitch people in general?  . The traditional standards still apply: get to know the person you're pitching, understand his or her preferences for pitching, and make sure you're pitching something relevant.

Revisiting PR Firms and Social Media

PR Meets Marketing

47 firms had a Facebook presence, while 38 had LinkedIn. technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. icerocket tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn.  . Tags: pr pr firm Twitter Social media public relations PR agency LinkedIn Blog Facebook The response to my post on which PR firms ha s d a social media presence was, well, more than I expected. 50 firms have blogs.

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

Some points to keep in mind: I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group. used the group search functions found on Facebook and LinkedIn respectively. Interesting Findings: Almost all of the agencies did NOT link to their profiles on Facebook, LinkedIn, Twitter, etc. 39 agencies had blogs; 28 had Twitter profiles with one having a hashtag but no Twitter profile; 35 agencies had Facebook Group pages with two establishing fan pages; and 25 had LinkedIn Group pages while two created company pages.  .

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Response to Comments regarding “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs”

PR Meets Marketing

technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. icerocket tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn.  . Tags: pr pr firm Twitter Social media public relations PR agency LinkedIn Blog Facebook There has been quite a bit of discussion from the original post and on a post by Jeremiah Owyang titled “Walking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess,&#.

Let the 2008 Trend Lists Begin

PR Meets Marketing

Facebook is probably the best default for this as you can maintain the invites and funnel interesting tidbits related to a specific industry/company for story ideas. Will news be broken via Facebook or other similar tool, that will be interesting to see.  . 3.        Long Tail PR : Chris Anderson described the concept of the Long Tail and Now Is Gone did a great review of this for PR.

Using Social Media: Part 6 - Measurement

PR Meets Marketing

Subscribers, Followers, Fans: One way to track the success of your programs is by the steady growth of subscribers to your blog, followers on Twitter or fans on Facebook. would think that the same value can be applied to Twitter, LinkedIn and Facebook. technorati tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner. Copyright 2007 by noblelgnoble. This is the sixth post in a 6 part series on how I using social media. Measure What Counts. Tweetburner.

PRMeetsMarketing Weekly Articles: November 8, 2007

PR Meets Marketing

Brand Consumer for the Fan-sumer -   Jeremiah Owyang does a great breakdown on MySpace and Facebook. Technorati Tags: B2B Marketing blogging Facebook Linguistics marketing PR public relations search marketing social media Social networking web traffic Weekly Articles Here is this week's of interesting articles. You can click on the Weekly Articles tag for previous issues: Dell Pulling Out All the Stops - According to Now Is Gone, Dell is taking social media/conversation a step further with the launch of Dell Shares - an investment relations related blog. Very nifty indeed.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Book Review: Me 2.0 by Dan Schawbel – Personal Branding to the Millennials

PR Meets Marketing

This means getting thousands of Twitter followers, Facebook friends, contacts on LinkedIn, etc. First, let me tell you, reading this book made me tired and glad that I’m part of Generation X. Don’t get me wrong, I agree with Dan Schawbel , author of Me 2.0 and personal branding guru, that personal branding is more important than ever to differentiate yourself from the crowd.  . I’m just amazed at how much Dan has done all by the age of 25!  . Personal Branding – Not Just for Millennials. Everyone else – how to take your passion and become a rock star.  .  . Conclusion.

Good News - Did Social Media Have a Role in Getting Me My Job?

PR Meets Marketing

This goes for Facebook and LinkedIn as well. Click to see video about new job.   I decided to record my first video to let everyone know that I have been able to find a job. For those who read my post about me and my husband being laid off here and on my other blog , this new job does alleviate a lot of pressure on us. While my husband hasn’t secured a position, he has some interesting opportunities percolating. There has also been a lot written about using social media to find a job, most notably Chris Brogan’s eBook  and am interesting view by Jason Falls.

FREE Using Social Media eBook

PR Meets Marketing

If you find this eBook valuable, please forward this to your friends, share on Facebook, retweet it or let me know what you think. After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Using Social Media: Part 3 - Social Networking Sites. Using Social Media: Part 4 – Linking Strategies. Using Social Media: Part 5 – Blogger Relations. Let me know what you think.

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

For example, there are over 589,000 fans on the Skittles Facebook page. By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 efforts? What did these activities produce, put in figures and - preferably - in euro’s/dollars? would like to include both the reputation damage that has been diverted and the positive/negative/neutral online coverage that has been created.  . Measuring Positive and Negative Reactions.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.