| || |
|Page 1 of 1 || Previous | Next |
| | ONPATH
DECEMBER 3, 2010 B2B Lead Nurturing and Social Media
It's right up there with Twitter and Facebook. By Ardath Albee Marketing Interactions December 01, 2010. I'm hearing a lot of questions and conversations about Social Media as something that's a stand alone from lead nurturing and demand gen. thought it might be useful to share it here. See what you think: If I might suggest an alternative way to look at lead generation and social media.
| | ONPATH
DECEMBER 28, 2010 Why Looking in the Mirror Make an Ass Out of U and Me
Companies almost invariably fire out their Facebook status updates during the workday. However, research from ExactTarget and CoTweet (disclosure: both are clients) found that 65% of Facebook users do not log-in during the workday, but rather at night and on weekends. Want to know how much you should update your Facebook page at night? Follow him on Twitter @jaybaer. Test it.
| || || |
| | ONPATH
JANUARY 17, 2011 B2B Social Media: How Cisco Gets It Right
Facebook: 122,939 fans 4. Register for the live event : Thursday January 27, 2011 2:00pm EST / 11:00am PST Only 29 Minutes Register. Cisco’s smart use of social media plays a big part in maintaining their worldwide presence and success. Staff writers update content regularly to engage with audiences in four key areas: 1. Blog: 19,600 visits per quarter 2. Twitter: 43,292 followers 3.
| | ONPATH
OCTOBER 18, 2010 Welcome to the Kingdom of “…Ish” in the Province of ‘Non-Commitment’
Go check out the Facebook group ‘ Adding "ish" onto the end of a word when describing something’ with 800,000 plus members. Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn. It dawned on me the other day that even though we supposedly hear/speak over 100,000 words a day on average, most of what we hear never truly sticks.
| | ONPATH
SEPTEMBER 24, 2012 Social Media Marketing Infographic 2012
65% of B2C marketers spend money on Facebook compared to 40% for B2B. 67% of B2C marketers said they generated leads from Facebook, 43% generated leads from Twitter, and 21% generated leads from LinkedIn. For B2B marketers, LinkedIn generated the most leads (44%) compared to 39% for Facebook and 30% for Twitter. In terms of generating sales, 39% of B2C marketers got sales from Facebook, 19% from Twitter and 9% from LinkedIn. For B2B marketers, 23% generated sales from LinkedIn, 19% from Facebook, and 14% from Twitter. According to Webmarketing123?s
| | ONPATH
SEPTEMBER 12, 2012 How to Sell Big to Small Business
Marketing to small businesses requires unusual product offerings (they love originality), economic price options (they are price sensitive), social media interactions (especially Twitter, Facebook and YouTube) and being first to contact them. Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Want to know more?
| || || || |
ONPATH Google+ is Dead! Or is it?
| TUESDAY, AUGUST 21, 2012
Google+ is also really boring compared to Facebook
or Twitter. can easily spend 4 hours on Facebook
or Twitter but it's painful to spend more than 30 minutes on Google+. But every morning, lunch and evening I login and check my Facebook
and Twitter. According to ComScore, the average user spends 3 minutes on Google+ and nearly 7 hours on Facebook
a MONTH. Jay Baer indicated that for most users there's not a huge pain associated with Facebook
and Twitter. Google+ doesn't solve a bigger problem than Facebook
or Twitter. Google+ is Dead! Or is it? MORE >>
ONPATH OnPath Careers - We're Hiring
| MONDAY, FEBRUARY 14, 2011
Check out our new careers facebook
page and recruiting video for more information We're looking to hire new B2B lead generation sales reps in Ottawa. Some of our customers include Google, Hewlett-Packard, IBM, Workopolis and Yellow Pages. MORE >>
ONPATH OnPath becomes agency partner for Radian6
| TUESDAY, SEPTEMBER 4, 2012
The platform monitors all forms of social media including Twitter, Facebook
, Linkedin, YouTube, MySpace, Blogs etc. OTTAWA, CANADA - September 04, 2012 - OnPath Business Solutions today announced that it has become an agency partner for Radian6. The leading B2B outbound telemarketing call center will now offer its enterprise clients social media monitoring services. Radian6 social media monitoring tracks what is being said online about brands, organizations and issues. Said Dan Scheunert, OnPath President. Said Caine Ruckstuhl, OnPath Radian6 Specialist. MORE >>
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.