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Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

Converting B2B Leads Through Social Content: 3 Keys to Success

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Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. It also explains the increasing popularity of visual social platforms like Instagram and Pinterest, as well as more emphasis placed on images by the “Big 3,” Facebook, LinkedIn and Twitter. The Missing Link: A Cohesive Social Content Strategy. Don’t Overlook Video!

Who Should Nurture B2B Leads with Social Media?

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Any touchpoint with a prospect on LinkedIn, Twitter, Facebook or another platform could be a nurturing opportunity for: Executives: The C-suite is in a unique position to not only be the governing heads of the organization, but also thought leaders in their industry. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. Social Selling

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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Basic services free; offers email retargeting as well as Facebook retargeting. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Company A: Website.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Adroll is a site retargeting specialist, and allows reach of message go beyond the Google Display Network, but partnering with Right Media (Yahoo’s ad network) as well as the Facebook Exchange (Facebook retargeting). Facebook Ads. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. calculators, and pencil erasers.  On the shelf were multiple SRDS books; each one the size of a phone book.  look it up.  Acquisio.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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FACEBOOK EXCHANGE. The DSPs now can buy ads on the new Facebook Exchange , a retargeting tactic.  Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from.02% to.04% and higher.  Let’s talk about DSPs.  .

A Social Media Measurement Dashboard; One Approach

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For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight.  We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Likewise on Facebook, audiences can comment, like, and share of course, but it’s ideal that you participate in the conversation as well on your business page. .

17 Ways to Promote Your White Paper for Lead Generation

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Post it out on LinkedIn groups, Facebook, and Google+. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it. Now you need to distribute and promote it. The good news? Here we go: Website. Video.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

18 Ways to Promote Your White Paper for Lead Generation

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Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what?   How do you promote it? Company Blog.

7 Recent or Unique Google Adwords features you should be utilizing today.

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When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  Sometimes we get reminded of features we haven’t used in awhile, but then might be appropriate for a client.  . NuSpark Marketing is approved to test these with clients. 

Targeting B2B Companies with Online Display and Social Media Advertising

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FACEBOOK. Facebook does allow you to do a little of B2B advertising.  Facebook doesn’t ask for job titles in their profile management, so it’s not easy to target specific job functions.  The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Really. . Why would you want to target individual firms? LINKEDIN. Advertising

A Social Media Measurement Dashboard; One Approach

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For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight.  We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Likewise on Facebook, audiences can comment, like, and share of course, but it’s ideal that you participate in the conversation as well on your business page. . Facebook. EdgeRank is an algorithm that ranks objects in the Facebook News Feed. Facebook: (Likes plus Comments Plus Shares Plus Clicks)/Total Posts. REACH. Twitter. Followers. Tweets.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

The Relationship between Social Influence and Customer Experience

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It’s up to you to provide something more compelling than a corporate Facebook page or Twitter profile and throwing up a few posts. Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. More and more brands are finding out that social media is more about building influence than harvesting leads. Don’t disappoint them!

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

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Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. Facebook and Twitter.   The easy ones.  Then, you’ll be all set to share your RSS feeds to Twitter, Facebook, LinkedIn, and Google+.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

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Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. Facebook and Twitter.   The easy ones.  Then, you’ll be all set to share your RSS feeds to Twitter, Facebook, LinkedIn, and Google+.

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Geofencing? And other ways to target ads to trade show attendees without being there.

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If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Facebook Interest ads. Facebook has a number of ad tactics that can target specific audiences.  Mobile ads, newsfeed ads, lead generation ads, video ads, and more can target people who “like” conference Facebook pages, again like Dreamforce below.

Definitive Guide to Planning a New Content Initiative

Sharing blog content daily on Facebook, Instagram and Twitter 3. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. experienced first-hand how much time, effort and thought is required to get a new. target.

An Overview of the Google Adwords Recent Changes & New Features

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Well, change is normal; just ask Google and Facebook.  Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update.  Many of the paid search changes are welcome; others are drawing controversy.  Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . Here, then, is a roundup of what occurred, with my own thoughts and grades of the changes (1-5, with 5 being highest approval). link].

Is Blogging Right for my Business? The Benefits of a Business Blog

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suggested that they would have a better return on their investment (time and money) if they found out where their prospects congregated online (Facebook, LinkedIn, trade publication websites, blogs) and disseminate their content there. Serve a buffet of tasty content to drive prospects to your website from Twitter, LinkedIn and Facebook.  Content Once you’ve powered up your blog and visitors are pouring in from Google, Twitter, LinkedIn, Facebook and more, you can make some money off advertising.  Or advertise your own affiliate links for a dividend that keeps on paying. .

How B2B Buyers Have Changed- and the Role of Content & Social Media

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Related Posts: Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. They do their own research online, and then contact vendors and service providers when they’re ready to talk price. That means social media.

Social Media Metrics & Analytics; Measuring Success

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So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we’ve all heard before, just in different words- whether from someone else, or to ourselves; “I’ve been doing Facebook posts for 6 months now, but I can’t determine if it’s increase our donations.” . Facebook.  . Answer: # of Post Shares / # of Posts = Facebook Amplification Rate.  .

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Stop the Insanity; A View on Social Media ROI for Lead Generation

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Example: I’m on Facebook and engage in your brand (like a post). weeks later I decide to research a need that the brand sells.  I may go to Google and perform a branded search for the firm I liked on FacebookFacebook ads:  $1,000. I’m a former Media Director at an ad agency.  Conferences?  I don’t believe the cost of doing a job should count into ROI calculations. I say stop the insanity.  Let’s keep these measures apples-to-apples. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable. Landing pages as well. Below that use 10%. 

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The 3 P’s of B2B Lead Generation: People, Process, Platforms

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Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps. 

The 3 P’s of B2B Lead Generation: People, Process, Platforms

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Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps. 

The 12 Days of Social Media; a Holiday Post

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11 Facebook status updating. Facebook post commenting. I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. 12 Google Plus sharing and discussing.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

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Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  The number one priority of B2B marketers?

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10 Customized LinkedIn Communication Tactics That Will Increase Response

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Put the photos of your kids, dog, and vacation on Facebook. Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. Your Profile.

MindMatrix: A Unique Marketing Automation Platform for SMB

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Some of these features include:  the ability to do simple email campaigns with drag and drop content, creating a social media page and automating content placement on LinkedIn, Twitter and Facebook, automating blog content, tracking inbound (known and anonymous) site traffic, and measuring the effectiveness of your content.  A lot of the tools I’m talking about are very simple to utilize. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. MindMatrix is one the platforms I recommend to SMBs. Sure, Paul. 

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A Lesson from Microsoft: Control Your Own Destiny

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It doesn’t matter whether you have a Twitter, Facebook or YouTube presence. It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. Steve Ballmer’s opening-day keynote last week apparently conjured up a little déjà vu , with many of his product announcements having been heard before – more than once. There is even some speculation in the press and blogosphere that Microsoft’s decision to exit may not have been entirely its own. Times keep changing.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

It Might Be Time to Make Age One of Your Segmentation Criteria

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Gen PC/Netscape execs are at least twice as likely than their Gen Wang counterparts to use LinkedIn or Facebook for networking. Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. Not unlike what you do on laundry day. Among the more commonly used segmentation criteria are things like job title, industry, company size and the company’s position in the buying cycle. Here’s the scary part. What to do?