Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what? How do you promote it? Your ultimate goals with white papers are typically the following: .  . Generate new leads. Nurture existing leads. Establish thought leadership.  . Here we go: Website. Have audiences link to it as a PDF. Company Blog. MORE >>

Example: I’m on Facebook and engage in your brand (like a post). I may go to Google and perform a branded search for the firm I liked on Facebook.  Facebook ads:  $1,000. I’m a former Media Director at an ad agency.  For years I planned and implemented media strategies for a multitude of clients.  I still do when my clients ask me; radio, television, print, outdoor, etc.  I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report.  To go further, do you calculate the ROI of networking? MORE >>

'When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  Every week we review the blogs and releases from the platforms we use, and test new features on ourselves first before recommending them to clients.  We love the fact that these platforms continually to update features for more efficiency and better functionality.  You have seen some ads with a small form for email address submissions?  Subscribe to newsletter. MORE >>

'How’s your Facebook business page doing? The purpose of this particular post is to not review all of the specific metrics available on Facebook Insights, but instead to showcase what to do with those metrics in order to create a metrics dashboard where you can evaluate the results of your Facebook messaging, and set the stage to making improvements. As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management.  How do you use Facebook Insights?  The result?  New Likes. MORE >>

We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Likewise on Facebook, audiences can comment, like, and share of course, but it’s ideal that you participate in the conversation as well on your business page. . Facebook. EdgeRank is an algorithm that ranks objects in the Facebook News Feed. Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. .    . Facebook: (Likes plus Comments Plus Shares Plus Clicks)/Total Posts. REACH. We know that.  MORE >>