good question to ask yourself is: what benefit would our prospects/customers find in visiting our Facebook page or following us on Twitter? If there isn't a clear answer to that, or your target market isn't active on Facebook or Twitter, you need to rethink your use of those platforms. Facebook is great for interacting on a more personal level, and it can also act as the "social hub" of your business, centralizing contact information, news, company history, etc. It's great for sharing blog posts, videos and photos, along with Q+A. The drawback? MORE >>

For example, as stats from the 2011 Los Angeles Game Conference indicate, "50% of gamers are reported as being female.and there are over 200 million gamers on Facebook". More and more companies today are latching onto the potential of gamification to drive engagement and awareness, and the number of companies delivering gamification-specific services has also increased. Although many marketers are familiar with the principles of gamification, some still struggle to incorporate these into their overall marketing strategies. Badges are Great Rewards. How will your company make use of them? MORE >>

In many ways it's similar to Facebook's "Like" button except that it will have a real effect on search. The launch of this feature will have a deep impact on SEO at least on Google in the next few years - and as I mentioned in my recent webinar , you can expect that Facebook will be hot on the trail with a new social search product soon. Google's new +1 button , released on July 1st (try it yourself above this post!) is Google's foray into social or "curated" search. Google 's description of the +1 button is as a "stamp of approval" for web content. MORE >>

Since its rising popularity, Facebook has often been the. In the spirit of transparency, and undoubtedly in hopes of placating its critics, Facebook engineering director Arturo Bejar has recently shared what personal information the company retains with its tracking cookies, as reported by USA Today. When logged in: Facebook will keep a time-stamped list of the URLs visited and pair it with the user's name, e-mail address, list of friends, user preferences, IP address, screen resolution, operating system, and browser. target of concerns around online privacy. MORE >>

As Content Marketing Institute's research has found, marketers delivered more B2B content on social sites like LinkedIn, Facebook, YouTube and Twitter than ever before. Content marketing continues to be a top priority for businesses in 2012. The following infographic from BlueGlass Interactive captures some of the current trends in content marketing, along with some best-in-class examples of content sharing in action, from brands including Coca-Cola, Mint.com and American Express. The question is: how can your get the most ROI from your content? Registration details coming soon MORE >>