| | | Marketing Interactions | |  Facebook | 31 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS JULY 1, 2010 Using Editorial Calendars in B2B Content Marketing Distribution: website, Twitter, LinkedIn, Facebook, blog, nurture email send, syndication, etc. This post is due to a Twitter exchange that ended a bit badly because I misunderstood the person's intentions. He was using Twitter to fire rapid questions at me after I completed my session at the Lead Management Summit on Tuesday and into Wednesday morning. The questions were coming so fast - before I could answer one, another several would appear. Everyone is entitled to an opinion and it doesn't need to agree with mine, after all. Many roads to Oz, as they say. | MARKETING INTERACTIONS OCTOBER 14, 2012  The Role of Content in the B2B IT Buying Process Facebook is used by 50% primarily to post comments on tech-related topics. The 2012 Customer Engagement Study , conducted by IDG Enterprise and released at the end of September, focused on learning more about the role content plays in an IT Decision Maker's buying process. But then I wondered how many of those assets were sourced from the vendor they decided to buy from? Eight? " 2. | | | | | |
| MARKETING INTERACTIONS OCTOBER 25, 2010 Sending an Email Is NOT Nurturing Social media like Twitter, LinkedIn and Facebook can be a delivery system for nurturing content. I just saw a Tweet come through the stream from the Marketing Sherpa B2B Summit that reads: So if sending an email isn't nurturing what is? b2bsummit. Lead nurturing is about providing the right content at the right time that addresses a problem that a prospect is focused on (or at least considering) solving. Lead nurturing is done best when it addresses each stage of the buying process in parallel with your prospect's position in the buying process. As can virtual events. | MARKETING INTERACTIONS FEBRUARY 27, 2011  The Biggest Question When Using B2B Social Media Or post it on Facebook or share it with a LinkedIn group, etc. Imagine what it looks like on your Facebook page if you have your Tweets sync'd to post in both places. Facebook is different than Twitter. Facebook doesn't. Sometimes I become a bit skeptical when I see the huge uptake in social media by B2B marketers. Will it blend? Will your social media blend? | MARKETING INTERACTIONS MARCH 27, 2013  Cracking the Code on LinkedIn is For Marketers Too One of the things about LinkedIn that’s not necessarily true about other social platforms, such as Twitter and Facebook, is that marketers cannot hide behind their company logos. Jill Konrath and I recently released a report, Cracking the LinkedIn Sales Code , that details what we learned from a survey of 3,094 salespeople about their use of LinkedIn as a sales tool. | MARKETING INTERACTIONS AUGUST 15, 2012 Bullocks to B2B Marketing Buzzword: Relevance Think infographic, Facebook pages, videos, etc.) Recently, I’ve felt compelled to take on some B2B marketing terms that make me a bit nuts as their meanings become blurred through the casual way we’re using them. ve taken on engagement and conversation , and now I’ve got a twist going about relevance. Be Relevant! Design content that’s relevant to your audience! If you’re content isn’t relevant, you’re marketing efforts will fall short. agree with all of these statements, which is easy to do because they really don’t say anything. What does “relevance” really mean in a marketing context? | | | | | | | |
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MARKETING INTERACTIONS | THURSDAY, MAY 31, 2012 Format is Not a B2B Persona Question
Shorter content to a blog post, Facebook post or, obviously, a Tweet. I am often asked which content formats to use in which stages of the buying process. B2B marketers often arrive at this question during the creation of buyer personas and content flows. In a perfect world, there would be some magic formula for content format based on this work. However, I advise marketers to consider that content format is not a buyer persona question, it's a circumstance question. Now, arguably, certain content works better in certain formats. But that skews the question. No, I'm not. MORE >> -
MARKETING INTERACTIONS | THURSDAY, JANUARY 3, 2013  Content Marketing Requires More Than Content
Your videos are being shared on Twitter, your infographics are being pinned on Pinterest and your blog posts wind up on people's Facebook timelines. Lately, I've been receiving calls from B2B sales executives in search of how to use content to drive pipeline momentum. Many of their companies have marketing teams that are doing good work. Their websites include customer-centric content, they have active blogs with posts contributed from across the enterprise, their social media accounts show a good ratio of other people's content vs. their content. Wasn't that the point? MORE >> -
MARKETING INTERACTIONS | MONDAY, FEBRUARY 25, 2013  Content Marketing Should Never Be Advertising
We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. The rise of the term Native Advertising seems to be causing quite a stir. This may very well be in creating a label that's inherently in conflict with itself. The main problem is with the word "Advertising." " However, the concept of "Native" is headed in the right direction in regards to addressing context for audiences, rather than the unwanted interruption of ads. That really got me thinking. MORE >> -
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 6, 2010 5 Things to Consider BEFORE Using Social Media
many people use Facebook for family and friends, keeping it separate from business) Content. Many companies I work with today are enthusiastic about diving into social media. It's shiny object syndrome at its finest. The problem I find most prevalent is that companies have no realistic idea about what it takes to launch and support a social media program. It takes a lot more than creating an account and setting up a profile with the best of intentions to participate. Do you know where your prospects hang out online? Do they engage in social media? How much of it do you have? MORE >> -
MARKETING INTERACTIONS | SUNDAY, JANUARY 30, 2011 When a Blog is More than Just a Blog
I find it interesting that more B2B marketers are using Twitter and Facebook than they are blogs. This could be one of the reasons that the ROI on social media is lagging for many. Obviously you can't just Tweet your own content, but only sharing other people's stuff isn't doing much to drive traffic to your company, is it? help many of my clients incorporte social media into their eMarketing initiatives. Some of the hurdles that must be overcome include: How to generate ideas for blog posts. Loosening up the writing style to become more conversational. The payoff? MORE >>
- Why a Blog Improves Social Media for B2B MARKETING INTERACTIONS | THURSDAY, MARCH 25, 2010
- Content Marketing is a Practice MARKETING INTERACTIONS | TUESDAY, JULY 19, 2011
- Relevance is Not an Option MARKETING INTERACTIONS | MONDAY, MARCH 21, 2011
- Measure the Value Prospects Assign to Your Marketing Content MARKETING INTERACTIONS | WEDNESDAY, JANUARY 12, 2011
- Cold Calling with Content MARKETING INTERACTIONS | TUESDAY, NOVEMBER 2, 2010
- B2B Lead Nurturing and Social Media MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 1, 2010
- The Impact of Social on B2B Brand Personality MARKETING INTERACTIONS | SATURDAY, MAY 15, 2010
- B2B Content Marketing in the Age of TMI MARKETING INTERACTIONS | WEDNESDAY, OCTOBER 6, 2010
- Go Beyond the Marketing Motions MARKETING INTERACTIONS | TUESDAY, APRIL 5, 2011
- Nurturing isn't Limited to Your Database MARKETING INTERACTIONS | FRIDAY, FEBRUARY 25, 2011
- Webinar Q&A: Content is Marketing Currency MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
- Email is Still the Sharing Superstar MARKETING INTERACTIONS | SUNDAY, DECEMBER 27, 2009
- Genius is Bringing GURLs to the Social Party MARKETING INTERACTIONS | TUESDAY, JULY 28, 2009
- Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales MARKETING INTERACTIONS | WEDNESDAY, JUNE 23, 2010
- Dreamforce 09 Day 1 - Lots of Chatter MARKETING INTERACTIONS | THURSDAY, NOVEMBER 19, 2009
- Sales Executive Enablement Summit - Jeff Summers MARKETING INTERACTIONS | FRIDAY, OCTOBER 9, 2009
- Are your words the ones your customers use? - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, MAY 29, 2008
- CokeTags could be cool for B2B too! - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, JUNE 12, 2008
- Proof Customer Experience Impacts Your Business - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, OCTOBER 7, 2008
- Are you treating your "friends" like prospects? MARKETING INTERACTIONS | MONDAY, OCTOBER 27, 2008
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