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| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 22, 2011  Blogging in the Social Media Ecosystem Do your Twitter and Facebook followers read your blog? Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn? Photo credit: Scott Beale / Laughing Squid. Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. | MARKETING FINGER APRIL 28, 2011 Why are so many B2B websites… boring? Are corporate websites losing out to the Facebook page? I’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. But is this what is really needed? Why do B2B websites follow a similar pattern, and are there opportunities to break the mould and still be successful? Why are so many B2B website designs… Boring? | | | | | |
| MARKETING FINGER FEBRUARY 24, 2011 Is Quora Relevant for B2B Marketing? Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years? But do we need another Q&A site? And why is Quora getting so much attention lately? In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Will Quora kill blogging? What is the future of Quora? | MARKETING FINGER MAY 16, 2011  Content Marketing: How Companies are Doing It [Infographic] 54% of marketers use Facebook to distribute content. Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. Some of the most popular include social media, articles, newsletters, case studies and blogs. | MARKETING FINGER MAY 15, 2010  How to opt out of Facebook’s new Instant Personalization Program Over the past couple of weeks, a storm of angst has been gathering over Facebook’s new Instant Personalization Program. The program has been criticized by privacy advocates as many Facebook users are unaware that it now shares your personal information with partner websites, by default. Tags: social media facebook Instant Personalization Program opt-out privacy | MARKETING FINGER AUGUST 12, 2010  Do You Ping.fm? It covers dozens of sites and includes these better known social networks: Facebook. Tags: social media aggregation aggregator facebook LinkedIn ping.fm How many social media sites do you update on a regular basis? Perhaps it would be better to rephrase the question as: How many social media sites would you like to update on a regular basis? Twitter. WordPress. Tumblr. MySpace. | | | | | | | |
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