Marketing Craftmanship

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How WebMD Has Changed B2B Marketing Forever

Marketing Craftmanship

Increasingly, B2B firms are learning that simply having all the online visibility tools – company blog, Twitter account, Facebook page, LinkedIn profile, etc. And this chart explains why: The online world makes it easy to obtain information, but extremely difficult to gain attention over all the noise.

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Do Most CEOs Lack Social Skills?

Marketing Craftmanship

On the major social networks, including Facebook, Twitter and Google+, the participation of Fortune 500 CEOs was minimal, with only 7.6% on Facebook, 4% on Twitter, and less than 1% on Google+. population uses Facebook and 34% uses Twitter. The study claims that 70% of them have absolutely no presence on social media.

PR 100
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3 Ways Social Media Will Fail Marketers

Marketing Craftmanship

Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites.

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An End to B2B Social Media Madness

Marketing Craftmanship

Forget Facebook, Twitter and Google+. LinkedIn is 3x more effective for demand generation than either Facebook or Twitter. If you already have a blog and you’re not meeting those goals, then shut the blog down. It’s a brand liability. Ensure that you develop ways to drive consistent traffic to your YouTube channel.

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Are Journalists in the Misinformation Business?

Marketing Craftmanship

Petersburg Times, and FactCheck.org , a project of the Annenburg Public Policy Center, both immediately debunked the veracity of Palin’s death panel claim…in the month following her Facebook post, the top 50 newspapers in the country published more than 700 articles about the claim, while the nightly network news ran about 20 stories on the topic.

Business 100
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Marketing Craftmanship - Untitled Article

Marketing Craftmanship

Social media postings on LinkedIn, Twitter and Facebook referencing the publicity; A permanent “As seen in (name of media source)” banner on the home page of the client’s website; Surgical removal of the client’s quote from the story, coupled with the publication’s logo, hung like a hunting trophy in the client website’s News section.

SME 100
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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Webinars and public forums entail lead qualification and follow-up with prospects. Email and direct mail campaign accuracy depends on a reliable and accessible database. THE PAYOFF.

Tactics 100