LeadSloth

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Social Media & Marketing Automation

LeadSloth

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# I asked myself: Does Marketing Automation Get Social? Social Media ROI.

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Chatter and Marketing Automation. This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed.

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Inbound Marketing & Marketing Automation

LeadSloth

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Both activities have traditionally either been done manually in-house, or outsourced to an agency. Inbound Marketing is more than just SEO. blogging, creation of high-quality content, and website conversion optimization.

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Marketing Automation Trends for 2010

LeadSloth

Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn.