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Facebook Integration a Win-Win for Consumers and Marketers

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We’re happy to announce we’re addressing that challenge through an integration between Facebook and the Oracle Marketing Cloud. Facebook announced its new lead ads product that makes it simple for users on Facebook to share their information with an advertiser in two clicks. First, they click on a call-to-action in the ad. Product News

3 Ways To Use Video To Get Tactical On Facebook

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Here's 3 ways to use video to get tactical on Facebook. 1. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. Adding a featured video is easy and provides the video with a prominent spot as it appears above the about section of your Facebook page and is larger on your videos tab. This is a great way to greet visitors to your Facebook page.

7 Compelling Reasons to Invest in Mobile Marketing

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Martin Sorrell, CEO of the WPP group of agencies, opines that there is a lack of clarity around ROI in mobile marketing, which is putting marketers off spending budget there: “Underinvestment in mobile… is due to a lack of clarity around the measurement of mobile advertising,particularly in the ‘walled garden’ ecosystems of Facebook and Google. Main Takeaways.

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Millennials Want to Identify with Brands and Their Content

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Think of the most popular apps that Millennials use on a daily basis, such as Facebook, Tinder, and Snapchat. Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. Census Bureau , there are approximately 75.4 million Millennials, or citizens 18-34 years of age, in the United States as of 2015. Currently, U.S.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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Many Marketers are Unsure about Facebook 7. 40% of marketers do not know if Facebook traffic has declined in the last 12 months. 8. 23% of marketers say Facebook traffic has gone down. 9. 37% of marketers say Facebook traffic has gone up. Marketers Increasing Facebook 10. 67% of marketers will increase their Facebook marketing in 2016.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Suggested Platforms/Tactics: Display, Facebook, YouTube, Mobile. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. This is one of the ways to become a modern marketer. That is an analyst's job.

6 Social Media Publishing Best Practices

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You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. It is a challenge to define the audience for a guide to social media marketing today. They may come around in time."

100 Things You Are Doing Wrong on Social Media

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You are not using Facebook to connect with customers and prospects. You are not posting enough video directly on Facebook, as per the latest updates to the news feed algorithm. You are not sharing behind the scenes stories and other content exclusively on Facebook. You are not sharing blog posts on Facebook. You are tweeting press releases. 2.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

How Social Media Can Impact Corporate Culture

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Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? People wrote status updates based on very specific prompts on Facebook. Platforms such as Facebook, Twitter, and Instagram empower both startups and established brands to connect with customers in an environment that’s friendly and highly engaging.

Skills CMOs Look For When Building a Modern Marketing Organization

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The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Customer Insights. Digital Marketing. Social Media. CMO Corner

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

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The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Customer Insights. Digital Marketing. Social Media. Content Development.

Best Practices For Social Media Publishing

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4,166,667 Facebook posts are liked. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. Every minute of every day: 2,430,555 Instagram posts are liked. Period.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

When It Comes To Social Media, CMOs Need To Get Visual

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Facebook is of course the big dog for both B2B and B2C and LinkedIn is preferred by B2B and Instagram favored by B2C. This morning I came across an article on MediaPost with perhaps one of the best titles I have seen in some time: Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement! mean this isn't 2004. is it? Getting Social. Of course not.

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Does Paid Social Media Work?

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More than one billion people are on Facebook, the world's most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on. It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? Social Marketing

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Analysis: The Force is Not Strong in Star Wars' Marketing Automation System

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Some behind-the-scenes story that I could share with my Facebook friends? With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers. And while it might seem like a lazy blog post that connects Star Wars to marketing automation , this is actually about a real example.

5 Ways to Reactivate Lost Leads Using Marketing Automation

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At 4pm, having completed the work that was due, Jessica quickly checks Facebook. In her timeline is a Facebook Ad from your company encouraging her to schedule a call. When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. First, though, let’s dissect what a lost lead actually is. There are two kinds of lost leads.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Does Your Marketing Department Need A Data Scientist? And Other Data News

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The social network is under fire from investors worried that not enough people use its service to support a large business—each month over one billion more people use rival Facebook than use Twitter. Today we present a new feature on the Modern Marketing Blog: The Friday Five. The topics will include but not be limited to: Mobile marketing. Social media marketing. Content marketing.

What Lies Ahead in 2016 and Other Mobile Marketing News

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Last year, I correctly predicted app downloads will surpass Facebook friends and Twitter followers for most brands, and they continue to do so. But without mentioning Facebook by name, Google argues in a new “Think with Google” post that “consumer intent is more powerful than demographics” as a targeting methodology, especially in mobile. Apps go mainstream.

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5 Tips For Improving Your Social Media ROI

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Simply put, don’t create a Facebook page just to say you’re on Facebook, but go where your audience is. 2. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media.

3 Creative Highlights From Cannes Lions

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"finding your way doesn’t mean surviving, just as pleasing an audience doesn’t mean twisting your editorial around search engine optimization and Facebook algorithms. For those of you not familiar, the Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields. Vogue in Vogue.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

10 Fast Facts About Facebook

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Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. We knew Facebook had a lot of users. But how many people are using Facebook daily is staggering: 483 million daily users as of December 2011 – a 48% increase over the year before. Facebook has gone deep into the mobile field. 425 million users took advantage of a Facebook mobile product in December. Now it’s here. The Costs.

6 Strategic Trends Highlighted at Social Media Marketing World

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dream for any social media marketer, this event covers every topic from how to take your social media global, to Facebook advertising strategies, and how to get started with your own podcast. However, Facebook, and even Twitter, are challenging that power. In fact, Facebook is actually degrading YouTube video exposure in the newsfeed. 2. YouTube is powerful.

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Why CMOs Need To Remember They Are Consumers, Too

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In other words they need to remember they are people, too, just like the person on the other end of that cash register, email, Facebook post, advertisement and on and on and on. The time has come. How many times do you think a given consumer thinks to himself/herself “I wonder if my favorite retailers really care about me and my business.” Short-sighted & foolish.

Marketers are Feeling the Social Relationship

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Both Facebook and Twitter have strived to enhance the analytics capabilities of their platforms, as a response to the many marketers using their platforms for business purposes. We recently partnered with Social Media Today to develop a survey that would support a better understanding of marketers’ social media strategy, as well as which channels were performing optimally, and exactly how marketers are collecting and using data from their social marketing efforts. Find out how marketers are working with social media in our latest infographic. Marketing Cloud

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Back to Basics: 6 Quick Social Media Marketing Tips

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So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Whether you’re on Twitter, Facebook, or Google+, lists are a great way to filter content. Facebook : On your personal Facebook page you can create lists under “friends.” by Lauren Harper | Tweet this Social media is still a new frontier for many marketers.

Introducing the Oracle Marketing Cloud

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On Facebook, for example, only 16% of brand posts get delivered to customers who “liked” a brand page, while only 15% of the ads use personalized data. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. CMOs face a dilemma. That’s right, nada. Accenture. 2.

3 Social Media Marketing Tips For 2014

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Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. Social Media Facebook LinkedIn Oracle SRM social business social measurement social media budget social media marketing social media marketing tips social media tips social relationship management social sentiment social technology Twitter

A Look at the Future of Social Marketing Automation

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Think about the countless brands out there (maybe you work for one of them) that respond to thousands of customer service requests and complaints on Twitter and Facebook every day. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. Follow Nikki on Twitter  @nikkiserapio. For instance: “Hi Elissa!

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

The 411 On Facebook Q&As For Marketers

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Does your brand have more than 10,000 Facebook fans? If so, you have access to a unique feature that marketers are just beginning to explore: Facebook Q&A. Although the feature isn’t yet available to pages or individuals with fewer than 10,000 fans, Facebook has indicated the cut-off will eventually be lowered. How to Create a Facebook Q&A. balancing act.