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2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

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They're watching videos, playing games, posting to Facebook and on and on and on. Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. But in this context, in OUR marketing context it speaks volumes to the inherent need to have a strong mobile marketing strategy. Testing 1, 2, 3.

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2017: The Year of the Data Driven CMO

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million Facebook posts are Liked. Happy New Year everyone! hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Now, as for you, the CMOs of the world, as we wave goodbye to 2016, the time has come to wave goodbye to some bad habits when it comes to the use of data and data driven marketing. Survey Says: Wrong. Surveys? Seriously?

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Facebook Integration a Win-Win for Consumers and Marketers

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We’re happy to announce we’re addressing that challenge through an integration between Facebook and the Oracle Marketing Cloud. Facebook announced its new lead ads product that makes it simple for users on Facebook to share their information with an advertiser in two clicks. First, they click on a call-to-action in the ad. Product News

3 Ways To Use Video To Get Tactical On Facebook

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Here's 3 ways to use video to get tactical on Facebook. 1. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. Adding a featured video is easy and provides the video with a prominent spot as it appears above the about section of your Facebook page and is larger on your videos tab. This is a great way to greet visitors to your Facebook page.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Think about how Facebook, Netflix, Amazon and Google make smart inferences and recommendations for the consumer. Facebook provides an accurate prediction of the content an individual would like to see on his or her timeline, and understands that these preferences change over time. Innovative technology in the retail world doesn’t always mean flashy gadgets.

Why Cross Channel Marketing Needs To Be Visual

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Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. Source: Canadian Blood Services Facebook. Source: Canadian Blood Services Facebook. Imagine you are working on building a cross-channel marketing campaign. Would you be able to do it?

Why Data and Customer Experience Should Go Hand In Hand For CMOs

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Over 700,000 Facebook logins. Let's dispense with the amenities and jump right in. For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences. And that number of 3 in 10 will be growing significantly over the next two years: Captain Obvious, White Courtesy Phone. obvious. And yes this goes for both B2C and B2B customers.

7 Compelling Reasons to Invest in Mobile Marketing

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Martin Sorrell, CEO of the WPP group of agencies, opines that there is a lack of clarity around ROI in mobile marketing, which is putting marketers off spending budget there: “Underinvestment in mobile… is due to a lack of clarity around the measurement of mobile advertising,particularly in the ‘walled garden’ ecosystems of Facebook and Google. Main Takeaways.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Understand Customers and Their Lifecycle with Marketing Automation

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Perhaps your customer uses Twitter daily, but rarely uses Facebook. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1. Improving your marketing automation capability.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Suggested Platforms/Tactics: Display, Facebook, YouTube, Mobile. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. This is one of the ways to become a modern marketer. That is an analyst's job.

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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Many Marketers are Unsure about Facebook 7. 40% of marketers do not know if Facebook traffic has declined in the last 12 months. 8. 23% of marketers say Facebook traffic has gone down. 9. 37% of marketers say Facebook traffic has gone up. Marketers Increasing Facebook 10. 67% of marketers will increase their Facebook marketing in 2016.

100 Things You Are Doing Wrong on Social Media

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You are not using Facebook to connect with customers and prospects. You are not posting enough video directly on Facebook, as per the latest updates to the news feed algorithm. You are not sharing behind the scenes stories and other content exclusively on Facebook. You are not sharing blog posts on Facebook. You are tweeting press releases. 2.

Still Wondering How to Get Started in Social Media in 2016?

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The first thing to know is that it is very easy to get caught up in the vanity metrics of social media networks like how many people like your posts on Facebook or how many followers you have on Twitter. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities. And it’s still growing.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Millennials Want to Identify with Brands and Their Content

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Think of the most popular apps that Millennials use on a daily basis, such as Facebook, Tinder, and Snapchat. Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. Census Bureau , there are approximately 75.4 million Millennials, or citizens 18-34 years of age, in the United States as of 2015. Currently, U.S.

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4 Simple Tips for Making the Most of Your Marketing Budget

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Often they engage with both simultaneously (ever browsed Facebook while watching TV?). As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. With boardroom expectations high, you need to be able to not only get maximum results supported by data, but also by customer experiences. Great experiences lead to great finances.

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Skills CMOs Look For When Building a Modern Marketing Organization

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The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Customer Insights. Digital Marketing. Social Media. CMO Corner

Best Practices For Social Media Publishing

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4,166,667 Facebook posts are liked. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. Every minute of every day: 2,430,555 Instagram posts are liked. Period.

6 Social Media Publishing Best Practices

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You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. It is a challenge to define the audience for a guide to social media marketing today. They may come around in time."

How I Learned to Stop Worrying and Start Loving Third-Party Data

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Facebook recently admitted that it had “overestimated key video metrics for two years” ( WSJ ). Marketers love to get data about their customers, which helps them gauge patterns, predict behavior, build profiles, and serve up great content at the right time through the right channels. What causes this difference? Is first-party data dependence good for business? This is natural.

How To Excel at Four Primary Types of Social Media Content

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million pieces of content shared on Facebook. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about is video. And Facebook, the world’s biggest social network, has embraced it in a big way. Let’s kick off with some sobering statistics. Every single minute , social media sees: 2.4 277,000 tweets sent on Twitter.

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The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

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The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Customer Insights. Digital Marketing. Social Media. Content Development.

How Social Media Can Impact Corporate Culture

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Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? People wrote status updates based on very specific prompts on Facebook. Platforms such as Facebook, Twitter, and Instagram empower both startups and established brands to connect with customers in an environment that’s friendly and highly engaging.

When It Comes To Social Media, CMOs Need To Get Visual

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Facebook is of course the big dog for both B2B and B2C and LinkedIn is preferred by B2B and Instagram favored by B2C. This morning I came across an article on MediaPost with perhaps one of the best titles I have seen in some time: Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement! mean this isn't 2004. is it? Getting Social. Of course not.

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Does Your Marketing Department Need A Data Scientist? And Other Data News

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The social network is under fire from investors worried that not enough people use its service to support a large business—each month over one billion more people use rival Facebook than use Twitter. Today we present a new feature on the Modern Marketing Blog: The Friday Five. The topics will include but not be limited to: Mobile marketing. Social media marketing. Content marketing.

B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

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For B2B marketing professionals, Facebook can be just as bleak. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community. 10 Ways to "Solve" Facebook for B2B. Someone who dabbles in Facebook, but isn’t a NFO (Newsfeed Optimization) superstar.

Does Paid Social Media Work?

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More than one billion people are on Facebook, the world's most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on. It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? Social Marketing

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5 Tips For Improving Your Social Media ROI

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Simply put, don’t create a Facebook page just to say you’re on Facebook, but go where your audience is. 2. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media.

5 Ways to Reactivate Lost Leads Using Marketing Automation

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At 4pm, having completed the work that was due, Jessica quickly checks Facebook. In her timeline is a Facebook Ad from your company encouraging her to schedule a call. When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. First, though, let’s dissect what a lost lead actually is. There are two kinds of lost leads.

Analysis: The Force is Not Strong in Star Wars' Marketing Automation System

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Some behind-the-scenes story that I could share with my Facebook friends? With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers. And while it might seem like a lazy blog post that connects Star Wars to marketing automation , this is actually about a real example.

Why CMOs Need To Remember They Are Consumers, Too

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In other words they need to remember they are people, too, just like the person on the other end of that cash register, email, Facebook post, advertisement and on and on and on. The time has come. How many times do you think a given consumer thinks to himself/herself “I wonder if my favorite retailers really care about me and my business.” Short-sighted & foolish.

Back to Basics: 6 Quick Social Media Marketing Tips

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So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Whether you’re on Twitter, Facebook, or Google+, lists are a great way to filter content. Facebook : On your personal Facebook page you can create lists under “friends.” by Lauren Harper | Tweet this Social media is still a new frontier for many marketers.

Social Media is Even More Important in our Modern Marketing Future

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Facebook and its subsidiary Instagram already account for one out of every five minutes Americans spend on smartphones , and Facebook drives nearly a quarter of all web traffic. Scott Stratten , Chief Agitator at UnMarketing , sees this and t he shift in video from YouTube to Facebook as having great impact on brands and video monetization in the coming year. This is not news.

A Look at the Future of Social Marketing Automation

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Think about the countless brands out there (maybe you work for one of them) that respond to thousands of customer service requests and complaints on Twitter and Facebook every day. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. Follow Nikki on Twitter  @nikkiserapio. For instance: “Hi Elissa!

3 Social Media Marketing Tips For 2014

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Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. Social Media Facebook LinkedIn Oracle SRM social business social measurement social media budget social media marketing social media marketing tips social media tips social relationship management social sentiment social technology Twitter

Introducing the Oracle Marketing Cloud

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On Facebook, for example, only 16% of brand posts get delivered to customers who “liked” a brand page, while only 15% of the ads use personalized data. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. CMOs face a dilemma. That’s right, nada. Accenture. 2.

Marketers are Feeling the Social Relationship

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Both Facebook and Twitter have strived to enhance the analytics capabilities of their platforms, as a response to the many marketers using their platforms for business purposes. We recently partnered with Social Media Today to develop a survey that would support a better understanding of marketers’ social media strategy, as well as which channels were performing optimally, and exactly how marketers are collecting and using data from their social marketing efforts. Find out how marketers are working with social media in our latest infographic. Marketing Cloud

10 Fast Facts About Facebook

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Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. We knew Facebook had a lot of users. But how many people are using Facebook daily is staggering: 483 million daily users as of December 2011 – a 48% increase over the year before. Facebook has gone deep into the mobile field. 425 million users took advantage of a Facebook mobile product in December. Now it’s here. The Costs.