It's All About Revenue

Trending Sources

Facebook Integration a Win-Win for Consumers and Marketers

It's All About Revenue

We’re happy to announce we’re addressing that challenge through an integration between Facebook and the Oracle Marketing Cloud. Facebook announced its new lead ads product that makes it simple for users on Facebook to share their information with an advertiser in two clicks. First, they click on a call-to-action in the ad. Product News

3 Ways To Use Video To Get Tactical On Facebook

It's All About Revenue

Here's 3 ways to use video to get tactical on Facebook. 1. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. Adding a featured video is easy and provides the video with a prominent spot as it appears above the about section of your Facebook page and is larger on your videos tab. This is a great way to greet visitors to your Facebook page.

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

It's All About Revenue

Instagram, SnapChat, or Facebook? The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. Consider these two points: 67% of the buyer’s journey is now digital. Consideration stage. Decision stage. Spotify or Pandora? iPhone or Android? webinar.

Understand Customers and Their Lifecycle with Marketing Automation

It's All About Revenue

Perhaps your customer uses Twitter daily, but rarely uses Facebook. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1. Improving your marketing automation capability.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

It's All About Revenue

Think about how Facebook, Netflix, Amazon and Google make smart inferences and recommendations for the consumer. Facebook provides an accurate prediction of the content an individual would like to see on his or her timeline, and understands that these preferences change over time. Innovative technology in the retail world doesn’t always mean flashy gadgets.

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

It's All About Revenue

Many Marketers are Unsure about Facebook 7. 40% of marketers do not know if Facebook traffic has declined in the last 12 months. 8. 23% of marketers say Facebook traffic has gone down. 9. 37% of marketers say Facebook traffic has gone up. Marketers Increasing Facebook 10. 67% of marketers will increase their Facebook marketing in 2016.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

It's All About Revenue

Suggested Platforms/Tactics: Display, Facebook, YouTube, Mobile. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. This is one of the ways to become a modern marketer. That is an analyst's job.

7 Compelling Reasons to Invest in Mobile Marketing

It's All About Revenue

Martin Sorrell, CEO of the WPP group of agencies, opines that there is a lack of clarity around ROI in mobile marketing, which is putting marketers off spending budget there: “Underinvestment in mobile… is due to a lack of clarity around the measurement of mobile advertising,particularly in the ‘walled garden’ ecosystems of Facebook and Google. Main Takeaways.

Mobile 118

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

100 Things You Are Doing Wrong on Social Media

It's All About Revenue

You are not using Facebook to connect with customers and prospects. You are not posting enough video directly on Facebook, as per the latest updates to the news feed algorithm. You are not sharing behind the scenes stories and other content exclusively on Facebook. You are not sharing blog posts on Facebook. You are tweeting press releases. 2.

Still Wondering How to Get Started in Social Media in 2016?

It's All About Revenue

The first thing to know is that it is very easy to get caught up in the vanity metrics of social media networks like how many people like your posts on Facebook or how many followers you have on Twitter. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities. And it’s still growing.

Millennials Want to Identify with Brands and Their Content

It's All About Revenue

Think of the most popular apps that Millennials use on a daily basis, such as Facebook, Tinder, and Snapchat. Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. Census Bureau , there are approximately 75.4 million Millennials, or citizens 18-34 years of age, in the United States as of 2015. Currently, U.S.

Census 108

How I Learned to Stop Worrying and Start Loving Third-Party Data

It's All About Revenue

Facebook recently admitted that it had “overestimated key video metrics for two years” ( WSJ ). Marketers love to get data about their customers, which helps them gauge patterns, predict behavior, build profiles, and serve up great content at the right time through the right channels. What causes this difference? Is first-party data dependence good for business? This is natural.

4 Simple Tips for Making the Most of Your Marketing Budget

It's All About Revenue

Often they engage with both simultaneously (ever browsed Facebook while watching TV?). As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. With boardroom expectations high, you need to be able to not only get maximum results supported by data, but also by customer experiences. Great experiences lead to great finances.

Budget 107

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Skills CMOs Look For When Building a Modern Marketing Organization

It's All About Revenue

The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Customer Insights. Digital Marketing. Social Media. CMO Corner

Best Practices For Social Media Publishing

It's All About Revenue

4,166,667 Facebook posts are liked. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. Every minute of every day: 2,430,555 Instagram posts are liked. Period.

6 Social Media Publishing Best Practices

It's All About Revenue

You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. It is a challenge to define the audience for a guide to social media marketing today. They may come around in time."

How To Excel at Four Primary Types of Social Media Content

It's All About Revenue

million pieces of content shared on Facebook. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about is video. And Facebook, the world’s biggest social network, has embraced it in a big way. Let’s kick off with some sobering statistics. Every single minute , social media sees: 2.4 277,000 tweets sent on Twitter.

Video 82

How Social Media Can Impact Corporate Culture

It's All About Revenue

Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? People wrote status updates based on very specific prompts on Facebook. Platforms such as Facebook, Twitter, and Instagram empower both startups and established brands to connect with customers in an environment that’s friendly and highly engaging.

When It Comes To Social Media, CMOs Need To Get Visual

It's All About Revenue

Facebook is of course the big dog for both B2B and B2C and LinkedIn is preferred by B2B and Instagram favored by B2C. This morning I came across an article on MediaPost with perhaps one of the best titles I have seen in some time: Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement! mean this isn't 2004. is it? Getting Social. Of course not.

B2C 83

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

It's All About Revenue

The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Customer Insights. Digital Marketing. Social Media. Content Development.

Does Your Marketing Department Need A Data Scientist? And Other Data News

It's All About Revenue

The social network is under fire from investors worried that not enough people use its service to support a large business—each month over one billion more people use rival Facebook than use Twitter. Today we present a new feature on the Modern Marketing Blog: The Friday Five. The topics will include but not be limited to: Mobile marketing. Social media marketing. Content marketing.

Does Paid Social Media Work?

It's All About Revenue

More than one billion people are on Facebook, the world's most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on. It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? Social Marketing

Work 98

47 Things To Make You a Better Marketer Over the Holidays

It's All About Revenue

Make a list of everyone who used the phrase “content is king” during the past year and immediately unfriend them on Facebook. Make a list of everyone who used the phrase “this is the year of mobile” during the past year and immediately unfriend them on Facebook. This time of year means many things to many people, of course. Not us. Tell no one. And listen.

B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

It's All About Revenue

For B2B marketing professionals, Facebook can be just as bleak. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community. 10 Ways to "Solve" Facebook for B2B. Someone who dabbles in Facebook, but isn’t a NFO (Newsfeed Optimization) superstar.

5 Tips For Improving Your Social Media ROI

It's All About Revenue

Simply put, don’t create a Facebook page just to say you’re on Facebook, but go where your audience is. 2. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media.

5 Ways to Reactivate Lost Leads Using Marketing Automation

It's All About Revenue

At 4pm, having completed the work that was due, Jessica quickly checks Facebook. In her timeline is a Facebook Ad from your company encouraging her to schedule a call. When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. First, though, let’s dissect what a lost lead actually is. There are two kinds of lost leads.

Analysis: The Force is Not Strong in Star Wars' Marketing Automation System

It's All About Revenue

Some behind-the-scenes story that I could share with my Facebook friends? With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers. And while it might seem like a lazy blog post that connects Star Wars to marketing automation , this is actually about a real example.

Why CMOs Need To Remember They Are Consumers, Too

It's All About Revenue

In other words they need to remember they are people, too, just like the person on the other end of that cash register, email, Facebook post, advertisement and on and on and on. The time has come. How many times do you think a given consumer thinks to himself/herself “I wonder if my favorite retailers really care about me and my business.” Short-sighted & foolish.

Social Media is Even More Important in our Modern Marketing Future

It's All About Revenue

Facebook and its subsidiary Instagram already account for one out of every five minutes Americans spend on smartphones , and Facebook drives nearly a quarter of all web traffic. Scott Stratten , Chief Agitator at UnMarketing , sees this and t he shift in video from YouTube to Facebook as having great impact on brands and video monetization in the coming year. This is not news.

Back to Basics: 6 Quick Social Media Marketing Tips

It's All About Revenue

So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Whether you’re on Twitter, Facebook, or Google+, lists are a great way to filter content. Facebook : On your personal Facebook page you can create lists under “friends.” by Lauren Harper | Tweet this Social media is still a new frontier for many marketers.

A Look at the Future of Social Marketing Automation

It's All About Revenue

Think about the countless brands out there (maybe you work for one of them) that respond to thousands of customer service requests and complaints on Twitter and Facebook every day. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. Follow Nikki on Twitter  @nikkiserapio. For instance: “Hi Elissa!

3 Social Media Marketing Tips For 2014

It's All About Revenue

Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. Social Media Facebook LinkedIn Oracle SRM social business social measurement social media budget social media marketing social media marketing tips social media tips social relationship management social sentiment social technology Twitter

Introducing the Oracle Marketing Cloud

It's All About Revenue

On Facebook, for example, only 16% of brand posts get delivered to customers who “liked” a brand page, while only 15% of the ads use personalized data. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. CMOs face a dilemma. That’s right, nada. Accenture. 2.

Marketers are Feeling the Social Relationship

It's All About Revenue

Both Facebook and Twitter have strived to enhance the analytics capabilities of their platforms, as a response to the many marketers using their platforms for business purposes. We recently partnered with Social Media Today to develop a survey that would support a better understanding of marketers’ social media strategy, as well as which channels were performing optimally, and exactly how marketers are collecting and using data from their social marketing efforts. Find out how marketers are working with social media in our latest infographic. Marketing Cloud

6 Strategic Trends Highlighted at Social Media Marketing World

It's All About Revenue

dream for any social media marketer, this event covers every topic from how to take your social media global, to Facebook advertising strategies, and how to get started with your own podcast. However, Facebook, and even Twitter, are challenging that power. In fact, Facebook is actually degrading YouTube video exposure in the newsfeed. 2. YouTube is powerful.

Trends 103

What Lies Ahead in 2016 and Other Mobile Marketing News

It's All About Revenue

Last year, I correctly predicted app downloads will surpass Facebook friends and Twitter followers for most brands, and they continue to do so. But without mentioning Facebook by name, Google argues in a new “Think with Google” post that “consumer intent is more powerful than demographics” as a targeting methodology, especially in mobile. Apps go mainstream.

10 Fast Facts About Facebook

It's All About Revenue

Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. We knew Facebook had a lot of users. But how many people are using Facebook daily is staggering: 483 million daily users as of December 2011 – a 48% increase over the year before. Facebook has gone deep into the mobile field. 425 million users took advantage of a Facebook mobile product in December. Now it’s here. The Costs.