Industrial Marketing Today

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Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones. Drive traffic back to your industrial blog by using popular social channels like Twitter, Facebook and LinkedIn to announce new posts. Both studies cite this as the number one reason for using social media.

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Business Value of Social Networking

Industrial Marketing Today

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time.

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Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. They actively use YouTube, Facebook and Twitter. However, these have been from other industrial marketing consultants like me. Click here to view the embedded video.

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Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

He wrote, “The bigger and more complex the decision, the less likely it is that those who influence it are sharing their recommendations on Facebook.”. Paul Gillin ( @pgillin ), speaker, writer and social media marketing strategist described this very well in one of his columns for BtoB Magazine.

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The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. 47% of the industrial companies spend more than a third of their overall marketing budget online.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here.