Home Marketing Matters About Contact B2B Marketing Store Company Website Deconstructing the Four Stages of the Industrial Buy Cycle by Achinta Mitra on May 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Integrated Industrial Marketing B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? There are plenty of charts and graphs too. All Rights Reserved. Resources MORE >>

Facebook: Search for pages related to hydraulic fracturing. The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly. Google the search phrase hydraulic fracturing blogs and it will return 2 million results! The facts, figures and the hype are mind-boggling. Twitter: Tweets with #shale. MORE >>

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. Some even consider it the original crowdsourcing platform for content. Traditionally used as customer support tools by manufacturers and industrial distributors, the discussion threads were primarily text-based. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options. MORE >>

Social media accounts like Twitter, Facebook and LinkedIn are free to set up. If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How do you separate hype from reality, especially when it comes to industrial marketing? Are we comparing apples to oranges when we talk about marketing automation versus inbound marketing? Let’s take a closer look at both. MORE >>

Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. agree that there is a lot of truth to all those findings. an Outlet Size of 3?, MORE >>