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Four ways Facebook Instant Articles will dramatically impact marketing

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Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell. 3.

Adding fuel to the fire: How important is Facebook?

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The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list. How important is Facebook? Before declaring Facebook dead, consider that other reports offer a dramatically different view. How important is Facebook? Facebook owns Instagram of course. How important is Facebook?

Facebook content strategy is a time bomb for inbound marketing

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The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. The economic driver for both of these priorities is time on site , also known as dwell time , which is becoming a factor in SEO, Facebook content visibility, and content marketing strategy. You get the point. Really. The goal of inbound marketing. Really.

Coming clean on Facebook reach

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Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Should Facebook be regulated?

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Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream. Kind of a weird line, but that’s the Facebook guideline right now. Or, is it?

Four profound marketing megatrends for 2016 and beyond

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” I believe the cost/benefit of this formula is shifting and we will need to adjust our strategies and submit to the powerful forces of Facebook and the other social platforms. There are three developments driving this trend: Facebook and other platforms are improving their publishing options, and the potential access to an audience of millions of people. Robo content. Learn.

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Why Content Shock is coming to a Facebook ad near you

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If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. ” Translation: Facebook is about to max out on the number of ads it can show users inside its platform, which means it will need to find other ways to grow the company’s ad business in the future. So what does it mean? Monetization options. But here they come.

The new urgency to create sticky content for Facebook

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Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts. This should not be a surprise to anyone following Facebook closely. And, it makes sense.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Five reasons to be freaked out by the Facebook experiment

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Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. This was a corporate decision. I’m not a person who hates Facebook and is looking for a reason to ding them.

Has a Facebook Rebellion begun?

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I am amazed at how much Facebook can get away with. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. But are there cracks forming in the Facebook master plan? What can “defeat” Facebook?

Facebook, You’ve Failed Us

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There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

Navigating the shifting sands of Facebook marketing

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Have you figured out Facebook marketing? Well, then you will need to catch up with our new episode of The Marketing Companion where we discuss the “secondary advertising ripple” and how it’s creating new complexity for companies trying to figure out what’s happening on their Facebook page. billion people logged into Facebook on a single day last month.

The 6 Scariest Words in Digital Marketing

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Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” This is an epic flip-flop for Facebook and at this point I think it is fair to ask, does the company really know what it wants? Facebook representatives encouraged the big content publishers with promises of billions of page views and gazillions of new subscribers.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

HR and social media: 7 Ways HR needs to act like marketing

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Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. Who wants to post company fodder on Twitter or their personal Facebook page? By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. Talent competition. Human.

What are the most reliable content channels to connect with customers?

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With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. Facebook fans. So for example, Joe is stating that email is the very best way to deliver reliable reach while Facebook is the worst. Facebook. 1. and it is “unedited” by its parent company Facebook.

A plan to challenge the Facebook monopoly

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A very frequent question I am asked is “What will be the next Facebook?” ” For many people, the logical assumption is that a better product will come along to replace Facebook because MySpace bumped AOL and Facebook bumped MySpace and so it is inevitable something will bump Facebook in the foreseeable future. Facebook is not a “technology.”

Plan 102

The start-up strategy for beating Facebook

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If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. By rejecting a $3 billion takeover bid by Facebook, it immediately became a Zuckerberg target. And it didn’t own any significant intellectual property that Facebook couldn’t easily copy. The key to beating Facebook? What do you think?

Facebook Tag Bombing is the new telemarketing

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This is a post that is probably going to p**s some people off, but it must be said. I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Perhaps that surprises you? Why would they?

Break the mold: Why content marketing needs to be like a chalupa

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Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” ” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam.

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Dear Facebook. Please let me pay you.

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There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day. Let’s assume that the people who would pay for Facebook, like me, never click on ads any way.

35 experts weigh-in: How we create influence on Facebook

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But beyond content, I was interested to know what people thought it took to gain influence on the social web.  So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org  chart.

Submitting to Facebook and other content adjustments you need to make today

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The genesis of the controversial post was a conference I attended of industry thought leaders from the BBC , Public Broadcasting System , Facebook and other well-known media companies. Submitting to Facebook . The post Submitting to Facebook and other content adjustments you need to make today appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Enjoy ….

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Five new content forms rocking the marketing airwaves

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shared a few of these stories on Facebook and I was amazed at how many people had already seen them and shared them. Text messaging service Purple allows you to choose new stories you want to follow and get Facebook Messenger alerts as the story breaks. By Mark Schaefer. Here are five that caught my attention. Interactive dynamic video. link]. Mobile-first TV programming.

Are you ready for the mega-shift from social media to private media?

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Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. The rise of private media. 98 percent.

5 Reasons most content marketing is FAR behind where it needs to be

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Facebook is difficult for news. On Twitter, it’s there and breaking, but on Facebook it’s like, that’s nice guys, we’ll decide when to put it up. No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. But how do we get them to COME BACK again?

If the Beatles ran Facebook

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More changes from Facebook … You know … sometimes I just wish they would Let It Be. When I find myself immersed in Facebook, Zuckerberg will come to me. The post If the Beatles ran Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. More changes from Facebook …. facebook humor facebook humor social media humor

Why Instagram will not kill Snapchat

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” I thought it was time to reign in the irrational Snapchat exuberance and pointed out several challenges for marketers including the fact that Facebook wants to kill them: Snapchat has no meaningful intellectual property. There is nothing really stopping Facebook (or the apps they own like Instagram, Messenger, or WhatsApp) from copying anything they do. By Mark W. Schaefer.

Finally, the truth about social media and customer engagement

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Here is a question I received on a podcast interview this week: Should our listeners be on Facebook Live? Mark Zuckerberg is certainly pushing live video streaming aggressively and predicted that one day soon MOST of the Facebook news stream would consist of live videos. Sometimes, I publish my blog posts on Facebook, LinkedIn and Medium, prompting more questions and comments.

The Business Case for Buying Facebook Likes

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Perhaps the most prestigious symbol of social proof today is the Facebook “Like.”  Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric. As you might predict, an underground market has emerged that will happily sell you manufactured Facebook Likes. The essence of social proof.

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Why Facebook will become the most dangerous company on earth

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Facebook is going to become a publicly-traded company. The pressure of “public” The entire tone of Facebook and its strategy is about to change in ways that I believe could portend desperation and disaster. ” Now, what is the source of Facebook’s growing revenues? At least in the near term, Facebook’s prospects seem bright. You and me.

Facebook’s latest move just the tip of the privacy iceberg

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This week Facebook took another step to harvest profits from the lives of its billion users by allowing advertisers to target ads based on user’s private web-browsing habits. They said that although Facebook offers an opt-out it is difficult and ineffective. In any event, this is a bold move by Facebook to turn your private web browsing history into advertising gold.

Your brain is wired for Facebook (really)

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There is mounting evidence that social networking sites like Facebook tap into a need for connection that is embedded in our DNA.  We may be actually chemically-predisposed to wasting time on social networks. Neuro-Facebook. Facebook is brain crack for a generation. In the long run, this may be the real business benefit of Facebook for many companies. Not ads.

Content Shock is here. Now what?

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Organic reach on Facebook and other platforms has dropped precipitously for most brands, while spending to promote and boost on those channels has risen dramatically. Insights on content sharing and distribution trends being dictated by Facebook, LinkedIn, and Google. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy.

The Disruptive Technology that will Replace Facebook

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By Neicole Crepeau, Contributing {grow}  Columnist. A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past. We aren’t loyal to Facebook, though. The

Why social media strategy should NOT start with a drive for Facebook fans

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Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? In the “objectives” section, every  single organization stated something like this: “Our goal is to enter the conversation with our customers and engage with them on our Facebook page.” Shouldn’t the effort be at least equal?

Why conversation hierarchy is important to your marketing strategy

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Here is the business case for Facebook in just one sentence: “Come waste time with me.” ” Nobody HAS to spend time on Facebook. An easy way to think about this is, if you are a person or brand that people would discuss at the dinner table, it probably makes sense for Facebook and other social media marketing to be a major piece of your arsenal. Make sense?

What are the best social media platforms for your business?

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If you are reading this post, you might have discovered it through Twitter or Facebook. The best social media platform for your organization The default position for social media marketing seems to be Facebook. While Facebook is undeniably important, let’s stack it up to the other platforms in the context of our ultimate goal of building an actionable audience. Not easy.