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Four ways Facebook Instant Articles will dramatically impact marketing

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Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell. 3.

Adding fuel to the fire: How important is Facebook?

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The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list. How important is Facebook? Before declaring Facebook dead, consider that other reports offer a dramatically different view. How important is Facebook? Facebook owns Instagram of course. How important is Facebook?

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Coming clean on Facebook reach

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Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

Facebook content strategy is a time bomb for inbound marketing

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The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. The economic driver for both of these priorities is time on site , also known as dwell time , which is becoming a factor in SEO, Facebook content visibility, and content marketing strategy. You get the point. Really. The goal of inbound marketing. Really.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

What will replace Facebook? Six considerations

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A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

Wasting your ad money? All Facebook fans are unequal

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By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Or is it fruitless?

Four profound marketing megatrends for 2016 and beyond

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” I believe the cost/benefit of this formula is shifting and we will need to adjust our strategies and submit to the powerful forces of Facebook and the other social platforms. There are three developments driving this trend: Facebook and other platforms are improving their publishing options, and the potential access to an audience of millions of people. Robo content. Learn.

Navigating the shifting sands of Facebook marketing

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Have you figured out Facebook marketing? Well, then you will need to catch up with our new episode of The Marketing Companion where we discuss the “secondary advertising ripple” and how it’s creating new complexity for companies trying to figure out what’s happening on their Facebook page. billion people logged into Facebook on a single day last month.

The new urgency to create sticky content for Facebook

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Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts. This should not be a surprise to anyone following Facebook closely. And, it makes sense.

Five reasons to be freaked out by the Facebook experiment

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Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. This was a corporate decision. I’m not a person who hates Facebook and is looking for a reason to ding them.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

Should your content generate leads or relationships?

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But social media platforms like Facebook and LinkedIn are turning into content dead ends and will become a less reliable source of traffic. explained this concept in an article called Facebook content strategy is a time bomb for inbound marketing. Facebook hates that. So through Notes and Instant Articles, Facebook is encouraging (demanding?) ” I asked.

Are you ready for the mega-shift from social media to private media?

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Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. The rise of private media. 98 percent.

Facebook and Snapchat at war, and four other groovy media trends

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Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Facebook and Snapchat and content wars. Watch out for this ZUCKERFICATION of Facebook Messenger. OH MY! WOWZERS.

Break the mold: Why content marketing needs to be like a chalupa

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Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” ” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Facebook Tag Bombing is the new telemarketing

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This is a post that is probably going to p**s some people off, but it must be said. I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Perhaps that surprises you? Why would they?

Has a Facebook Rebellion begun?

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I am amazed at how much Facebook can get away with. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. But are there cracks forming in the Facebook master plan? What can “defeat” Facebook?

Facebook, You’ve Failed Us

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There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

What are the most reliable content channels to connect with customers?

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With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. Facebook fans. So for example, Joe is stating that email is the very best way to deliver reliable reach while Facebook is the worst. Facebook. 1. and it is “unedited” by its parent company Facebook.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Submitting to Facebook and other content adjustments you need to make today

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The genesis of the controversial post was a conference I attended of industry thought leaders from the BBC , Public Broadcasting System , Facebook and other well-known media companies. Submitting to Facebook . The post Submitting to Facebook and other content adjustments you need to make today appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Enjoy ….

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5 Reasons most content marketing is FAR behind where it needs to be

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Facebook is difficult for news. On Twitter, it’s there and breaking, but on Facebook it’s like, that’s nice guys, we’ll decide when to put it up. No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. But how do we get them to COME BACK again?

A plan to challenge the Facebook monopoly

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A very frequent question I am asked is “What will be the next Facebook?” ” For many people, the logical assumption is that a better product will come along to replace Facebook because MySpace bumped AOL and Facebook bumped MySpace and so it is inevitable something will bump Facebook in the foreseeable future. Facebook is not a “technology.”

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If the Beatles ran Facebook

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More changes from Facebook … You know … sometimes I just wish they would Let It Be. When I find myself immersed in Facebook, Zuckerberg will come to me. The post If the Beatles ran Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. More changes from Facebook …. facebook humor facebook humor social media humor

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Dear Facebook. Please let me pay you.

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There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day. Let’s assume that the people who would pay for Facebook, like me, never click on ads any way.

Snapchat engagement and other myths

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To earn my sustained attention, you are going to have to provide content that is through the roof entertaining, every day … Just like Facebook, YouTube and every other saturated channel. If your company does not come across as human on Facebook or Twitter, you’re not going to be human on Snapchat, either. But is that true? Engagement happens in the quietest places.

15 Amazing ways social media is changing the world

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The public-facing areas of social media platforms such as Facebook tend to be conservative, and in many of the research sites around the world people avoid political and religious postings. Meanwhile, conversations may shift to Facebook or Twitter because that’s where my friends in India know they can find me. What’s really going on is far more incredible. Here we go. 1.

The lost blogging monarchy, the defeat of links, and the war on social media

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His sentence was eventually reduced and in late 2014 was released from prison after six years of no outside view of the world. A few days ago he wrote an article about this experience for the London Guardian claiming that Facebook and Instagram are killing the Internet. “Facebook doesn’t allow its audiences to leave whatsoever. I would like for you to dream for a moment.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

The start-up strategy for beating Facebook

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If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. By rejecting a $3 billion takeover bid by Facebook, it immediately became a Zuckerberg target. And it didn’t own any significant intellectual property that Facebook couldn’t easily copy. The key to beating Facebook? What do you think?

Facebook’s latest move just the tip of the privacy iceberg

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This week Facebook took another step to harvest profits from the lives of its billion users by allowing advertisers to target ads based on user’s private web-browsing habits. They said that although Facebook offers an opt-out it is difficult and ineffective. In any event, this is a bold move by Facebook to turn your private web browsing history into advertising gold.

Content Shock is here. Now what?

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Organic reach on Facebook and other platforms has dropped precipitously for most brands, while spending to promote and boost on those channels has risen dramatically. Insights on content sharing and distribution trends being dictated by Facebook, LinkedIn, and Google. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy.

35 experts weigh-in: How we create influence on Facebook

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But beyond content, I was interested to know what people thought it took to gain influence on the social web.  So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org  chart.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Research shows content engagement is disconnected from brand goals. What’s next?

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Facebook research shows that 90 percent of people who saw an ad and bought a product never clicked on the ad at all. Facebook research shows that 90 percent of people who saw an ad and bought a product never clicked on the ad at all. “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that.

The Business Case for Buying Facebook Likes

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Perhaps the most prestigious symbol of social proof today is the Facebook “Like.”  Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric. As you might predict, an underground market has emerged that will happily sell you manufactured Facebook Likes. The essence of social proof.

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Your brain is wired for Facebook (really)

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There is mounting evidence that social networking sites like Facebook tap into a need for connection that is embedded in our DNA.  We may be actually chemically-predisposed to wasting time on social networks. Neuro-Facebook. Facebook is brain crack for a generation. In the long run, this may be the real business benefit of Facebook for many companies. Not ads.

What are the best social media platforms for your business?

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If you are reading this post, you might have discovered it through Twitter or Facebook. The best social media platform for your organization The default position for social media marketing seems to be Facebook. While Facebook is undeniably important, let’s stack it up to the other platforms in the context of our ultimate goal of building an actionable audience. Not easy.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Why “rich content” is central to your social media strategy

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Would I have been found by the New York Times reporter if I had only posted my ideas about social scoring on Facebook? source of rich content provides something that is then shareable, conversational, and engaging for Facebook, Twitter, LinkedIn, and other social platforms. But first, I need to tell a story. Several years ago I became interested in a company called Klout. Twitter?