| | | Great B2B Marketing | |  Facebook | 4 articles |
| Page 1 of 1 | Previous | Next | GREAT B2B MARKETING OCTOBER 8, 2010 Use Social Media and Pull Marketing to Generate Business Although I tweet and blog regularly, and have a presence on Facebook, our most effective source of inbound business has been LinkedIn. Social media and pull marketing have been around for some time but there is still a great deal of skepticism about their effectiveness. It’s not uncommon to hear someone say, “Social media may be the hot new thing, but it hasn’t generated any business for us.”. When I founded Fusion Marketing Partners , my objective was to generate our clients strictly through pull marketing methods. Our motto is always: “First, do no harm.” Otherwise, don’t bother. | GREAT B2B MARKETING JUNE 3, 2010 Don’t Drop Your Drawers on the Web – by John Leavy On Facebook. Facebook asks for First Name, Last Name, Email Address, Password, Sex and Birthday. Most members assume whatever community they belong to that the community builders such as Facebook or Twitter have taken every step possible to secure their account; sorry to say that’s not true. Based on a recent study, 13% of Facebook members befriend people they don’t even know. Businesses are naïve to think their competitors are not among their fans on Facebook or their followers on Twitter. little vigilance is in order. For example: On Twitter. | | | | | |
| GREAT B2B MARKETING AUGUST 10, 2010 Creating Different Social Networking Personas by John Leavy The Facebook community is more casual, think of having a social gathering of family and friends at your home. Facebook. section on each Facebook member’s main page. Twenty Facebook friends at a time can receive a 1,000 word message as well. Facebook. Facebook works much the same way. Again, the only gap in communication is not logging into your Facebook account on some regular basis. No one would seriously think of visiting the President of the United States in the Oval office in jeans and their favorite rock concert T-shirt. LinkedIn. Twitter. | GREAT B2B MARKETING APRIL 20, 2010 Outbound Marketing versus Inbound Marketing by John Leavy Examples of Inbound Marketing include; blogs, landing pages, articles, eZines, social networking, webinars, websites, videos, pod casts, virtual events, Facebook, Twitter et al. . “ In marketing there are those who satisfy needs and those who create wants. ” – Juan Carlos Castillo. . There was a time when the housewife relished the thought of a salesman knocking at the front door; excited to see the latest technology for cleaning the floors. People actually enjoyed watching commercials when they first appeared at the beginning or end of their favorite television shows. Costly. | |
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