| | | Follow the Lead | |  Facebook | 13 articles |
| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD MARCH 1, 2011 Little known nugget about measuring the value of Facebook “The Social Network,” about the founding of Facebook, picked up the Oscar for Best Writing (Adapted Screenplay) and also won for Film Editing and Best Original Score. The The movie will probably get a surge in sales at the box office, but it will be temporary, whereas people continue to flock to Facebook unabated. Social Media Marketing Avaya CPM Facebook Facebook for Dummies Media Equivalent Value Paul Dunay yahoo YouTubeThe social site [.]. | FOLLOW THE LEAD NOVEMBER 18, 2010 Keeping Social Media Under Control That’s on top of regularly checking Facebook (55%), Twitter (40%) and blogs (23%). Tags: Sales & Marketing Facebook Twitter In what might raise a few eyebrows, top managers check their personal e-mail (90%) slightly more often than their corporate e-mail (89%), according to a recent study. That’s The study, which was conducted by People-OnTheGo, took the pulse of 1000 business professionals to [.]. | | | | | |
| | | FOLLOW THE LEAD MARCH 2, 2011 Shining light on the end of the sales funnel Lead Generation Sales & Marketing Digg Facebook MarketingSherpa MarketingSherpa's 2011 B2B Marketing Benchmark Report TwitterMarketing automation is Job One among b2b companies. Or not. Twenty-one percent of b2b marketers said their marketing automation software is fully implemented while 37% said their marketing automation software is partially implemented, according to “MarketingSherpa’s 2011 B2B Marketing Benchmark Report.” However, 21% of respondents indicated that they had no plans to implement a marketing [.]. | FOLLOW THE LEAD JUNE 18, 2010  Study: Is social a source for b-to-b leads? It examined the behavior of visitors to b-to-b Web sites who had been directed to the sites from social media such as Facebook, LinkedIn, Twitter and Wikipedia. According to the survey, most site visitors referred from Facebook or Twitter visited only one page before leaving. If you fill a glass with water, is the glass half-empty or half-full? Part of the problem is perception. | | | | | | | | |
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FOLLOW THE LEAD | TUESDAY, MAY 25, 2010  When social media ‘will be like air’
I can understand if you don’t want to use LinkedIn or blogs, but nobody’s forcing you,” said Li, founder of the Altimeter Group and author of the recently published, “ Open Leadership : How Social Technology Can Transform the Way You Lead,” which explains how Facebook, Twitter, Yammer , YouTube, et al. Li, who was formerly VP-principal analyst at Forrester Research , said many b-to-b sales reps undervalue social-media tools because they view Facebook and its ilk as a “personal” medium and not a “business” medium. However, it’s another thing to dismiss the phenomenon outright. MORE >> -
FOLLOW THE LEAD | TUESDAY, SEPTEMBER 14, 2010 Sales-leader jobs: 7 questions candidates should ask
Tags: Best Practices Baby boomers Facebook Gen X LinkedIn Twitter MORE >> -
FOLLOW THE LEAD | THURSDAY, JUNE 10, 2010 Study points to risks (and rewards) of social media
However, we’re well aware of the potential pitfalls of using Facebook, Flickr, Twitter et al. Tags: Sales & Marketing “Social Media: Business Benefits With Security Facebook Flickr Governance and Assurance Perspectives” ISACA Robert Stroud Twitter We haven’t been shy about touting the benefits of social media for b-to-b sales and marketing executives. as sales vehicles, and how, used incorrectly, social media can actually pose a legitimate threat to b-to-b companies both big and small (never mind the time suck). The study is quick to acknowledge the benefits of social media. MORE >> -
FOLLOW THE LEAD | THURSDAY, OCTOBER 7, 2010 Deploying online video to reel in lead generation
Tags: Sales & Marketing BrightCove Facebook Online Video & the Media Industry Quarterly Research Report TubeMogul Twitter YouTube MORE >> -
FOLLOW THE LEAD | TUESDAY, JUNE 22, 2010  Are you budgeting for easy listening in a rock-and-roll era?
Social media is really changing the way we sell and market,” said Shih, who was formerly a top executive at Salesforce.com and author of “ The Facebook Era : Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff.&# “Look at how people are sharing more information about themselves than they ever have in history, so through LinkedIn profiles, through ‘tweets,’ our customers and prospects are revealing a tremendous amount of information.”. BtoB Roundtable Discussion: Switching Marketing From Mono To Surround Sound. Subscribe to RSS. MORE >>
- Business to business sales trends for 2011 FOLLOW THE LEAD | FRIDAY, DECEMBER 3, 2010
- Social Media Spending Up; Still Tiny Portion of the Marketing Budget FOLLOW THE LEAD | TUESDAY, SEPTEMBER 7, 2010
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