Share this on Facebook. Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. And it is. If you take what we’ve learned so far as integrated marketing, and add social media, paid search, online advertising, mobile marketing, etc., to it, then you have unified marketing (in simple terms).  What needs unifying in today’s marketing world?  Marketing Product Silos. What happens?  MORE >>

Share this on Facebook. Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Reason 1:  Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy. Benefit: By drawing on expertise across both areas, you get solid, integrated creative solutions that are specific to the needs of your customers and your company. Reason 4:  Intelligent creative actively builds your company’s branding. MORE >>

Share this on Facebook. Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Web analytics is a balance of a number of different disciplines, but unlike a #16 seed in the NCAA basketball tournament, it’s never one-and-done.  A recent web analytics engagement at SIGMA put the spotlight on an outcome where the results of multivariate testing conflicted with what came next. MORE >>

Share this on Facebook. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain.  His view is that the current state of lead generation is dead.  Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive.  In his opinion, salespeople need to do a 180 and get back to the basics of generating their own leads.  Any leads from marketing would just be a bonus (and hence the frosting and cherries analogy). The Demise of Lead Generation. changing your sales culture).  MORE >>

Connect with Wendy on  LinkedIn ,  Facebook or  Twitter. Share this on Facebook. Wendy Boyce. Social Media in the B2B space has become a hot topic lately. Companies are using the social space to get themselves found and attract new leads and business opportunities. One of the major players in B2B social media is LinkedIn. As I work to raise awareness within my organization of the importance of buy-in from all company personnel in the adoption of social media practices, I’m surprised by how few actually follow best practices. and Bing. Tweet This! Share this on LinkedIn. MORE >>