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10 Things Your CEO Needs to Know Now about B2B Demand Generation

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You can watch and ask your questions on the Marketing Made Simple TV Facebook page. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. I love salespeople. Are you one? I feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders. That’s the theme of this post. I carried a quota. I was you.

Facebook vs Twitter Infographic

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Bottom line – Facebook is bigger but Twitter users are more loyal. Very cool info graphic. If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social Networks

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

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So long as the campaign is well planned and executed, the buzz will then spread onto other social channels, like Facebook and Twitter. Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency.

How to Organize a Digital Marketing Team – Lessons from Hubspot

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His new book is entitled The Science of Marketing and he’s an upcoming guest on a special LIVE Marketing Made Simple TV show later in May – it will be broadcast LIVE on Facebook. That means blogging, paid advertisements (like Google Adwords, Facebook, SlideShare, etc.), ” (He’s considering adding the award-winning marketing expert Jeff Ogden to his team.).

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Where’s your marketing plan? The most important marketing tool.

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company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. “Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests.

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Fixing my 2 biggest business problems – Locally unknown and a great product to offer

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My friends at Likeable Local are working hard for me, with access to Find New Customers logo and Facebook page too. Jeff Ogden , President of Find New Customers and winner of many marketing awards is very well known nationally, but unknown locally. However, I had two serious business problems: I’m the “invisible man” locally. What can I offer to help local businesses?

Happy St. Patrick’s Day from Find New Customers!

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As you can see below, social media advertising is a much less expensive way to reach a lot of people, and Facebook is the cheapest and best for all. Here are some shocking statistics: 1,000 people costs 28 times more on Cable TV than Facebook. Or by spending the same amount, you can reach 2,800% more people using Facebook than Cable TV. Facebook Ads $ 0.25. Jeffrey L.

How I Work with Jeff Ogden of Find New Customers

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Updated) I use Twitter and LinkedIn a lot plus Facebook sometimes and I find if you just keep helping people, more and more people connect to you all the time – people connect with me on LinkedIn and Twitter all day and all night and (Updated)I now have over 2,800 LinkedIn connections and over 6,500 Twitter followers. Thank you, Matt. I’ll have to start these too. Actually, St. link].

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

How the famous marketing expert Guy Kawasaki Manages Social Media

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There are multiple ways to schedule Twitter, Facebook, LinkedIn, and Pinterest posts using various tools. Facebook I have two personas on Facebook: Facebook.com/guy and Facebook.com/guysco. There are plugins that can automatically publish Google+ posts to Facebook. This Facebook Page is a branding effort for “Guy’s companies,” which are primarily my books.

Big News: Marketing Made Simple TV relaunched today – bigger and better!

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We also invite you to become a fan of Marketing Made Simple TV on Facebook too. Marketing Made Simple TV today relaunched – bigger and better than ever! Click to share on Twitter. Check out the new offerings from Marketing Made Simple TV here. Please RT. link]. Marketing Made Simple TV is today much more than a wildly popular and broadly syndicated show. Click to share on Twitter.

Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV!

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– on Marketing Made Simple TV via Facebook on May 22nd at 2:00pm ET/11:o0am PT/19:00GMT. Dan Zarrella Live on Marketing Made Simple TV on Facebook May 22 at 2:00pm ET/11:00am PT/19:00 GMT. Make sure to join us so you can ask your own questions of Dan on Facebook! Dan Zarrella Live on Marketing Made Simple TV on Facebook May 22 at 2:00pm ET/11:00am PT/19:00GMT.

Being Active on Social Media does NOT make you a Marketing Company!

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On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company. Recently, Jeff Ogden, President of Find New Customers moved down to St.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

How to Save Time & Effort with Your Social Media/Facebook Posting

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Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. StumbleUpon, Digg, Pinterest, etc. Or do they? No problem. by DemandForce.

5 Reasons Your Company Should Be Blogging

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One of the perks of this relationship is a great book given to me by Founder and CEO @davekerpen called likeable social media : How to Delight Your Customers, Create an Irresistable Brand and Be Generally Amazing on Facebook (and other social networks) which was a New York Times and USA Today best-selling book for this former guest on Marketing Made Simple TV, my former show. (No

Highlights of this week’s best posts at the Fearless Competitor blog

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All our past Marketing Made Simple TV shows have been recorded, edited and published, but in this show we broadcast it LIVE on Facebook. It worked quite well, but we expect the Facebook channel to grow over time. The weekend has arrived and this is a new thing we will be doing on Saturday’s (at least till college football starts). Heat some water and pour it in. Wake up!

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2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

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Facebook: 30% increase. Jeff Ogden of Find New Customers interviewed Joe Pulizzi for Mad Marketing TV (the most TV-Like show in the industry) this past week. You can watch his interview here. Go watch it now. and favorite the show too please.). We thank the Content Marketing Institute and MarketingProfs for this data. _. By Joe Pulizzi, Content Marketing Expert. White papers (19% increase).

Lead Generation Effectiveness – What Works and What Doesn’t?

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I’m an extensive user of social media – Twitter, Facebook, Linkedin, Google +, etc. Facebook is so-so and Twitter is okay, but Pinterest is a dud in B2B. When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? The answer to this question can be found in the chart below. How can you use this chart? What do you think?

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

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blog post email is received and then immediately read and shared out via Twitter, Facebook and/or LinkedIn). B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe was also a guest on Mad Marketing TV, which you can watch here. Thank you for this great post, Joe. Joe Pulizzi. _. This makes sense, right? print components. Online.

There’s No Difference Between Black, White or Green people

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We love comments )not SPAM) and those show share on social media like LinkedIn, Twitter and Facebook, Filed under: Fearless Competitor , Find New Customers , Florida. Indiana High School Basketball. The award-winning marketing expert, Jeff Ogden , President of Find New Customers ( @fearlesscomp on Twitter. Here I am,”” Hi Google. Nice to meet you. What do you think?

Meet Jeff Ogden of Find New Customers here

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We love comments (no SPAM please) and those who share on social media such as Twitter, Linkedin and Facebook. What is the real story of someone? A personal post on a Saturday. No post on Sunday. Jeff Ogden , President of Find New Customers might be an award-winning marketing expert who has won the SLMA marketing award three years in a row and soon to be four but who the heck is he really?

The 10 Commandments of B2B Social Marketing – guest post by Mike Stiles of Vitrue

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transactions right within the Facebook environment. B2B Demand Generation | Social Media in B2B. We’re pleased to present this guest post by Mike Stiles ( @MikeStiles ) who is a writer/producer for Vitrue. To learn about Vitrue, please visit the Vitrue blog. Are businesses still debating whether or not there’s a role for social in B2B? If a community doesn’t. and effective. you post.

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Laugh and Learn featuring @fearlesscomp | Episode 40 “Always Be Helping”

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If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? B2B Demand Generation | Laugh and Learn. In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET. Dan McDade, Pointclear.

What Social Media Can and Can’t Do by @davekerpen

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Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks) by @davekerpen (Follow him on Twitter.). Dave Kerpen of Likeable Local. I can’t, of course. Amen, Dave. Stay tuned.

How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings

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Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords and/or Facebook ads. Research based membership firm uses innovative approach using Marketing Made Simple TV to promote their offerings. Want to supercharge your WordPress blog?

Mad Marketing TV | Changes in B2B Marketing with Paul Dunay — Mad Marketing TV Ep 13

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Special Guest: Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies. Facebook’s IPO and what it means for marketers. Paul’s website: [link]. During this episode, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. New social media tools for B2B marketers. Social data and what it means to B2B marketers. — MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit [link] to learn more.

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Dr. Ed Zuckerberg (Even a Dentist Can Be Likeable)

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It appeared in Dave’s great book likeable social media – How to Delight Your Customers, Create an Irresistable Brand and Be Generally Amazing on Facebook (and other social networks ) was a New York Times and USA Today best seller. He also happens to be the father of Mark Zuckerberg, founder and chief executive officer of Facebook. Congratulations, Dave!

Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it

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Facebook (75%) and Twitter (74%) are almost as commonly used, with YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), Pinterest (19%) and LinkedIn’s SlideShare (13%) also represented. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. Twitter is too low too.).

Great webinar for Tampa area dentists and chropractors on 1/27 at 2:00pm ET

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All dentists are active on social media such as Twitter and Facebook, but most results are limited. Find New Customers , the most likeable company in marketing, is doing a great webinar on 1/27/2015 at 2:00pm and this webinar is specifically for Tampa area dentists and chiropractors. Sign up here right now: [link]. One dentist had only 3 followers on Twitter. What do you think?

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Here’s Why Dumping Ron and iOptimize Marketing was the right idea

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We love comments (not SPAM) and those who share on social media too, such as Twitter, LinkedIn and Facebook. Jeff Ogden , President of Find New Customers , the nicest company in BtoB marketing, once worked for Greenlight Digital in London for a very short period of time. Clearly I was because iOptimize Marketing no longer exists, It is a domain that no one owns according to GoDaddy.

6 Tips For Building a High Quality Blog Following

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At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. Think, ‘Will one of my friends from high school think this is worth sharing on Facebook?’ Notice the (Editor’s note) on each item. Shane Snow is a New York-based tech journalist and co-founder of Contently.com , a marketplace for brand publishers and journalists.

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9 Myths about B2B Marketing by @billblaneyb2b

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They hire a graphics designer and start up their Facebook, LinkedIn and Twitter accounts. Bill Blaney was recently a guest on Marketing Made Simple TV , the popular and highly syndicated marketing show, and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” For more information, please visit B2BMarketingNeeds.com.

5 Tips for Engaging in Social Media for Business

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Twitter and Facebook are mostly mobile too. Jay Baer of Convince and Convert did a webinar with Argyle Social recently. Five important tips came out of that event that I want to share. And mark your calendars to meet me at the BMA-NJ Social Media Symposium on April 10th, where I will deliver the keynote presentation. Your goal should not be to be good at social media. It should be to be good at BUSINESS using social media. Don’t do social for the sake of social. Focus on business goals and use social to drive them forward. Planning is the key. Are you targeting mobile?

9 Myths about BtoB Marketing by @billblaneyb2b

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They hire a graphics designer and start up their Facebook, LinkedIn and Twitter accounts. Bill Blaney was recently a guest on Marketing Made Simple TV and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” ” Since we did not have time to cover all the myths about B2B marketing in Bill’s show, I wish to share them with you here. Myth #1 -Customers Already Know a Lot About Your Product or Service Already. Bill Blaney. Myth #2 – Customers Don’t Want to Be Sold To. See earlier note on Buyer Personas.

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Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not.

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You can research them on their websites, Linkedin, Facebook, Blogs, etc. Our client OneSource did not want to run this, but I have no such restriction on my own blog. Regarding my good friend Trish Bertuzzi of the Bridge Group, her post was the germination of the idea, but it is a totally custom article. Everywhere you turn it seems that people are saying cold calling is dead. We disagree.

Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding

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Facebook. “We believe everybody should be actively improving their own Google results without having to pay a company thousands of dollars to do it for them.” ” It took some time for Jeff Ogden to come around on this personal branding site, but I now have fully embraced BrandYourself.com. This is the story of why you need to as well. Want to see where you rank today? Quora.

Email is Still King: Why Social Media Lags Behind for Marketing

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Although social media sites like Facebook and Twitter give businesses access to more followers, it doesn’t necessarily translate into a significant enough method to completely replace traditional email marketing. The sales lead generation company, Find New Customers , is pleased to offer this guest post by Amy Clear, a recent college graduate. We hope you enjoy it. __.

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