HARO was started as a Facebook Group by PR guru Peter Shankman in November, 2007. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. There is a solution. Different countries. More lists. You name it. MORE >>

When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! As for social networking sites like Facebook or Twitter? We might set up a Facebook Fan page if there seems to be a demand for it but probably won’t bother with Twitter. What people fail to understand is that there are 2 types of marketing. You do! MORE >>

When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! As for social networking sites like Facebook or Twitter? We might set up a Facebook Fan page if there seems to be a demand for it but probably won’t bother with Twitter. What people fail to understand is that there are 2 types of marketing. You do! MORE >>

Kimberly posted a link to this story on Facebook, “ The Day The Internet Threw A Righteous Hissyfit About Copyright And Pie ”. The Cooks Source Facebook Fan Page has garnered thousands of negative comments (and downright threats!) First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. Why it’s important to give credit where credit is due will quickly become obvious. The following is a story about a woman who screwed up. So, let’s get started. institution. even put gas in it. MORE >>

don’t think you should even put it on your Facebook or social network profiles. Most people think they’re safe because they their birth date is “only&# visible to their Facebook Friends. All you need is for one of your Friends to take the wrong Facebook quiz and the programmers of that quiz have access to the personal data of the quiz-takers Friends. Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. Featured MORE >>