Earnest about B2B

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This is the week that was in B2B: from surrogate meeting attendees to AI tools

Earnest about B2B

Bonus material: Back Zack and Crack: Dave Trott on why a good mnemonic always wins.That ‘failed’ Superbowl potato ad.Two-thirds of Facebook and Twitter users activity is on Sundays. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services. Innovation' of the week. Check it out here. Check it out here.

The new Superpowers: CCS Predicts

Earnest about B2B

In the last quarter alone, 30k new bots were launched on the Facebook Messenger platform. Job lot: Apple has suffered 4 consecutive quarters of revenue decline from hardware – all is not lost, its software and services business is now almost equal in size to Facebook. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. a year ago).

The Seven New Content Commandments*

Earnest about B2B

Facebook is a whopping 3.5 *that you may or may not want to pay attention to. Jonathan Swift once said, “Satire is a sort of glass wherein beholders do generally discover everybody's face but their own”. But whose face do we see when we stare deep into the eyes of content in the twilight weeks of 2016? 1 - Snackable content is dead, long live the Sunday roast. You know how snacks are good? Like, everyone enjoys snacks. Pringles. Cherry bakewell slices. A whole cantaloupe melon. You know what is better than snacks? Mum’s Sunday Roast. Sun Tzu said “fight the enemy where they are not”.

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This is the week that was: Behaviours they are a changin’

Earnest about B2B

Or, watch the video about how Facebook is designed to influence behaviour change: https://www.youtube.com/watch?x-yt-ts=1422503916&x-yt-cl=85027636&v=NlEYLEV0_OA. Did you see that loud, cold, blurry thing that just whizzed past at 100 miles per hour? That was January. It absolutely flew by and here we are in February. Still, at least it’s almost pancake day (17 th ). No, me neither.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. But fear not, there is hope for your video.

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Velociraptors in the kitchen (or: the importance of context in social media)

Earnest about B2B

And if there is one thing we love more than social media, its people and brands getting ‘it’ wrong on Twitter and Facebook etc. The importance of context in social media marketing. His point was that T-rex and velociraptors existed in a very specific context – and if you strip that context away, there are no guarantees as to what will happen. Shock! Horror! Great convoluted metaphor, Batman!

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A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries

Earnest about B2B

Throughout the 50 minute chat hosted by Facebook, Dynamo stayed on brand and on message. In fact I think he mentioned Facebook more than his interviewer – Facebook’s for EMEA, Nicola Mendelsohn. He even posted the reveal of a trick he performed live to us, on Facebook an hour earlier- building excitement and drawing in that Facebook audience. Adweek Europe featured a number of slightly unusual speakers and there’s something that can be learnt from them all. Be brutally open to change’– Abi Morgan, Screen writer. Person 2: ‘Oh nice, where are you going?’.

5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

T ime (think Facebook and Twitter). Humans are ‘informavores’ after all. We need information to survive. What’s all this then? I recently attended a day all about Information Architecture (IA) put on by Akendi. The importance to marketing teams is clear to note. IA is the structural design of shared information environments. This isn’t exclusively web sites, apps and intranets.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

This is the week that was in B2B: from broken funnels to abject failure

Earnest about B2B

Ever wondered whether subtitles on Facebook B2B video ads make a difference? As we said goodbye and good riddance to 2016 and welcomed the New Year with open arms, the B2B world was alight with predictions and opinions on what 2017 has in store. Here's the lowdown on the week in B2B marketing: 'Waste of time, energy and budget' of the week. New indicator of abject failure' of the week.

The Panini Sticker: Probably the best content marketing in the World

Earnest about B2B

You turn to Facebook Swap Groups. A look at the sticker phenomenon that''s taken the world by storm. You may not have noticed but an epidemic has been sweeping the globe these last few weeks. It’s afflicted children and adults alike – in fact a surprising number of grown men. And it will all pass in no less than a month. Is it really content marketing? You bet it does. With 2.87

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This is the week that was: Apps, hacks and content marketing advice

Earnest about B2B

Here’s an overview of all things B2B Marketing that have made us sit up straight, c**k a Roger Moore-esque eyebrow and take note in the last 7 days: App of the week: Team communication platform, Slack , creates a Facebook -style forum tool for projects within companies. February is a short month but there’s been loads of interesting stuff flying about this month. Just me, then.

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What lies ahead: from the Wearables watershed to the Internet of many more Things

Earnest about B2B

> YouTube and Facebook are already supporting 360 degree video content. > > While 57% of new revenue for Facebook comes from N America – it accounts for just 15% of users. Google, Apple, Facebook and Alibaba have all announced major enterprise plays. Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. > What’s the difference?

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

iBeacon: The Future of Content Marketing?

Earnest about B2B

Once at the stand, exhibitors could push relevant, interactive content to the devices of interested parties based on where they dwell – while capturing their LinkedIn profile or in exchange for a Tweet or Facebook Like. Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss. ” Where are you? Pretty exciting, huh? What the heck? In short, yes.

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For the love of your customers: How a free coffee can make all the difference

Earnest about B2B

Twitter and Facebook lit up with customers sharing photos of themselves adorned in their new hats. What does it take to make your customers feel appreciated? Last week, Clive Schlee, CEO at Pret a Manger dropped the f bomb in an interview. He spilt the beans that staff at the ever-expanding sandwich chain were actively encouraged to give away something for free to their favourite customers.

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Vital statistics for every B2B marketer

Earnest about B2B

54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers. Source: Virgin Media Business ( [link] ). Versus.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

In B2B, Facebook is still playing catch up with a mere 33% finding a customer on the world largest social network. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it. Let’s start with the big picture – marketing budgets. Source: Hubspot. and 5.6%

Don’t count your followers before they have hatched

Earnest about B2B

Over 400 Facebook likes! As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear. Gone are the days of businesses chucking money at campaigns and crossing their fingers; organisations want to know exactly what financial benefits they will see from their marketing spend and need to hear those three magic words: Return on Investment. At least 7 retweets! Who cares?

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Together they stand. Divided they fall.

Earnest about B2B

What, for example, is stopping Facebook cutting all ties with LinkedIn and creating ‘Facebook Pro’ – a spin off of the network specifically for your business contacts? Social media. It’s all about sharing. Isn’t it? For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. It’s a reminder that it’s not all love and hugs at the top between the big boys in social networking. And Twitter had an answer. Double speak if ever we heard it. If we are divided all will fail’.

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Why use social media? The business case.

Earnest about B2B

Thought social was only used by the graduates who are used to posting photos to their Facebook while they are on their gap year? When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. However, if your business still needs convincing that it’s where you should be spending your budget here are the top 10 reasons to help you out.

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This is the week that was: Searching for the answer

Earnest about B2B

It seems that in the board rooms of the big social networks the key strategy is to watch what Facebook does and follow suit later, sometimes in a matter of days or in Twitter’s case this week, a good matter of months. All the while the world of B2B ticked along – with journalists, bloggers and tweeters sharing their news and views. Social network development of the week.

This is the week that was: Can I ask you on a data?

Earnest about B2B

Showing off your personal data as a status symbol – how many friends on Facebook, how many followers on twitter and even more precisely how much exercise done in a day (check out the Nike Fuel band). The writer strike is off, the reading and research has begun and the news and views of the B2B community are once again distilled into one blog post. Enjoy. Content advice of the week. Content.

This is the week that was: Is the world ready for change?

Earnest about B2B

Infographic of the week: Leading up to their flotation, Facebook is the talk of the town. While we are treated to one day of glorious sunshine in London, and share stories from a very Earnest night out; we look back on a week in which all the talk was about the Pinterest craze swooping the internet. CIO.co.uk Will this be the table-turner RBS, the Government and the tax payer need?

This is the week that was: Searching for the answer

Earnest about B2B

It seems that in the board rooms of the big social networks the key strategy is to watch what Facebook does and follow suit later, sometimes in a matter of days or in Twitter’s case this week, a good matter of months. Despite the conflicting opinions on the use of Facebook for business to business marketing, it is rare today to find an organisation without its very own page – showing off its brand and allowing current and potential customers to interact with its people online. Social network development of the week. Good news for us marketeers. Search tip of the week.

This is the week that was: Taking a look into the future

Earnest about B2B

Twitter, Facebook and LinkedIn hog the screen time of any marketer in today’s world. As the clocks went back last week, Europe’s leaders really wish they could turn back time as the EU economy tail spins into further disaster. Meanwhile protestors have been showing their disdain at the bankers outside St Pauls Cathedral and Vince Cable has been trying to save his own money where he can by not paying his taxes. Still – there was plenty of good things in the world of B2B to report, and here they are for you in one handy blog post. Business turn-around of the week. Future scope of the week.

This is the week that was: Getting inside the minds of CMOs

Earnest about B2B

However it is not just Apple on the war path, the other tech and online giants including Amazon, Facebook and Google are drawing the battle lines every day. B2B B2B branding B2B campaigns B2B data B2B Social Media Social media amazon apple CMO report european marketing advice facebook IBM CMO report mobile advertising social media spendingAs we brush off the dust from the winter coats and ponder the annual question of why there are Christmas adverts on the TV already, there is another week of news to digest. There was one more addition to the history books as Col.

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This is the week that was: Is the world ready for change?

Earnest about B2B

Infographic of the week: Leading up to their flotation, Facebook is the talk of the town. While we are treated to one day of glorious sunshine in London, and share stories from a very Earnest night out; we look back on a week in which all the talk was about the Pinterest craze swooping the internet. Amid all the pinning, however, we managed to dig out the best blogs, articles and resources to keep you knowledge thirsty B2B marketers going for another week. CIO.co.uk reported that RBS is planning to spend £6bn on technology and marketing to overhaul how it runs. Only time will tell.

This is the week that was: When CEOs transformed from people to tweeple.

Earnest about B2B

We still have our reservations about how useful Facebook is for brands in the B2B space. The massive change about to come to Facebook, in the form of the timeline, may change our opinion quickly. If you didn’t already know about the changes at Facebook, what better man to pitch it to you than the great Don Draper. At the same time the rest of the business looked on confused as to what on earth a tweet was and why anyone is bothering wasting their time on Facebook while they should be getting on with their work. Misplaced sponsorship of the week. Will they succeed?

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This is the week that was in B2B: from purchase paralysis to creepy business attire

Earnest about B2B

goes to Facebook who's going all guns blazing for the B2B market. In a week where former chancellor George Osborne bagged yet another job , JPEGs got a whole lot smaller and a BBC World Service interviewee started to doubt the benefits of working from home, there was much to talk about in the world of B2B marketing…. Purchase paralysis’ of the week. Splashing the cash’ of the week.

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This is the week that was in b2b: we love a bit of controversy

Earnest about B2B

Further investigation showed that the glowing Facebook comments and 5 star reviews were coming from – yes you guessed it – O2 employees. As the plot thickens at News International, some lucky Scots scoop £161m in Europe’s biggest ever lottery prize and we learn that spelling mistakes ‘cost millions’ in lost online sales, another week draws to a close. But cut to the chase you say, what’s been going on in the world of b2b marketing? Hashtag bashing of the week. As Twitter celebrates its 5 year anniversary, it’s the humble tactic of hash-tagging that’s been under scrutiny this week.

Another B2B blog: Tell me something I don’t know

Earnest about B2B

But don’t flick over to Facebook just yet. There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Always tweet about it on a Tuesday. And definitely start with a joke. Everyone loves a joke. It’s with great trepidation, therefore, that this blog post touching on that very topic is written. This isn’t the usual gumpf giving ’12 crazy tips to make the perfect blog post’. This is a rallying call. The problem is a lot of b2b blogs have become a bit plain boring.

This is the week that was in b2b

Earnest about B2B

In the week that saw a Facebook user jailed for contempt of court, IBM kick start its centenary celebrations and the British PM getting a much deserved berating – what, you may ask, has been going on in the heady world of B2B? Here’s Earnest’s take on the last 7 days: More pitches than a farmer’s field at Glastonbury. It’s been warm smiles, firm handshakes and crisply ironed shirts a plenty this week as Earnest took part in not one, not two, but three pitches. So far so good on the shortlisting front – so watch this space. Revelation of the week. Well worth a read. Event of the week.

This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts

Earnest about B2B

goes to Facebook. Last week we reported that B2Bers were citing Facebook as the most effective paid social channel (neck and neck with LinkedIn). Well this week, a new study revealed that senior executives use Facebook more than LinkedIn when seeking thought-leadership. Pat on the back Facebook. Blueprint for a new way of marketing’ of the week…. Yes, really agile.

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This is the week that was in B2B: from MailShrimps to Robot media buyers

Earnest about B2B

goes to Google, Facebook and Twitter who according to Fast Company are actively trying to tackle the bad habits of their employees. goes to Marketing Land as it looked to set the record straight on how much B2B companies should be investing in digital marketing. While the answer is very much ‘it depends’, there’s plenty of guidance here to inform your strategy. Complex sales cycle? KaleLimp.

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This is the week that was in B2B: from workplace intrusion to millennial meltdown

Earnest about B2B

It's not been too much to put the likes of BT, Google and Facebook off. Yes it's that time of year again when the global elite gather to show off their Rolexes and allegedly discuss 'entrepreneurship for social good'. According to the Guardian, an entry ticket costs a sweet £55k. If you're a corporate looking to gain access as a 'strategic partner', you're looking at the merry sum of £500k.

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This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker

Earnest about B2B

The headline findings – B2C marketers spend more than 75% of their time checking Facebook – sorry, I mean working on social. goes to both LinkedIn and Facebook. After a somewhat lengthy hiatus, we felt it was high time to bring back TITWTW. So sit back and enjoy this veritable feast of miscellany from the heady world of B2B and beyond…. Superior knowledge ’ of the week…. goes to IBM.

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This is the week that was: Changing face of social

Earnest about B2B

Ever wondered how to save links for later on Facebook? Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. Facebook, for example, is now seen as ‘ an awkward family dinner party we can''t really leave ’.