Earnest about B2B

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Live Streaming Apps - the future of Content Marketing?

Earnest about B2B

Once downloaded you can sync with your twitter or Facebook and you’re off. Until the start of this year ‘live stream’ was a term that only existed in the lexicon of desperate football fans that couldn’t access Sky TV. It was this combination of events that really put ‘personal live streaming apps’ on the map. But what are they all about? And are they worth businesses sniffing their noses at?

5 tips to amplify your YouTube video and get more views

Earnest about B2B

Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. But fear not, there is hope for your video.

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This is the week that was: Behaviours they are a changin’

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Or, watch the video about how Facebook is designed to influence behaviour change: https://www.youtube.com/watch?x-yt-ts=1422503916&x-yt-cl=85027636&v=NlEYLEV0_OA. Did you see that loud, cold, blurry thing that just whizzed past at 100 miles per hour? That was January. It absolutely flew by and here we are in February. Still, at least it’s almost pancake day (17 th ). No, me neither.

A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries

Earnest about B2B

Throughout the 50 minute chat hosted by Facebook, Dynamo stayed on brand and on message. In fact I think he mentioned Facebook more than his interviewer – Facebook’s for EMEA, Nicola Mendelsohn. He even posted the reveal of a trick he performed live to us, on Facebook an hour earlier- building excitement and drawing in that Facebook audience. Abi Morgan was at AdWeek to discuss story-telling and she described this as a ‘live’ process, something which you can, and should, calibrate with your audience throughout the development process. Dynamo just got it right.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

The Panini Sticker: Probably the best content marketing in the World

Earnest about B2B

You turn to Facebook Swap Groups. A look at the sticker phenomenon that''s taken the world by storm. You may not have noticed but an epidemic has been sweeping the globe these last few weeks. It’s afflicted children and adults alike – in fact a surprising number of grown men. And it will all pass in no less than a month. Is it really content marketing? You bet it does. With 2.87

What lies ahead: from the Wearables watershed to the Internet of many more Things

Earnest about B2B

Don’t stick to the knitting – it’s time to diversify. 
 > The first phase of the web is pretty much done - and the growth rates of key players are slowing. > While 57% of new revenue for Facebook comes from N America – it accounts for just 15% of users. Google, Apple, Facebook and Alibaba have all announced major enterprise plays. simulators for high risk jobs), marketing (e.g.

This is the week that was: Apps, hacks and content marketing advice

Earnest about B2B

Here’s an overview of all things B2B Marketing that have made us sit up straight, c**k a Roger Moore-esque eyebrow and take note in the last 7 days: App of the week: Team communication platform, Slack , creates a Facebook -style forum tool for projects within companies. February is a short month but there’s been loads of interesting stuff flying about this month. Just me, then.

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iBeacon: The Future of Content Marketing?

Earnest about B2B

Once at the stand, exhibitors could push relevant, interactive content to the devices of interested parties based on where they dwell – while capturing their LinkedIn profile or in exchange for a Tweet or Facebook Like. Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss. ” Where are you? Pretty exciting, huh? What the heck? In short, yes.

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Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

For the love of your customers: How a free coffee can make all the difference

Earnest about B2B

Twitter and Facebook lit up with customers sharing photos of themselves adorned in their new hats. What does it take to make your customers feel appreciated? Last week, Clive Schlee, CEO at Pret a Manger dropped the f bomb in an interview. He spilt the beans that staff at the ever-expanding sandwich chain were actively encouraged to give away something for free to their favourite customers.

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Vital statistics for every B2B marketer

Earnest about B2B

54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers. Source: Virgin Media Business ( [link] ). Versus.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

In B2B, Facebook is still playing catch up with a mere 33% finding a customer on the world largest social network. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it. Let’s start with the big picture – marketing budgets. So Source: Hubspot. In theory.

Don’t count your followers before they have hatched

Earnest about B2B

Over 400 Facebook likes! As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear. Gone are the days of businesses chucking money at campaigns and crossing their fingers; organisations want to know exactly what financial benefits they will see from their marketing spend and need to hear those three magic words: Return on Investment. At least 7 retweets! Who cares?

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Together they stand. Divided they fall.

Earnest about B2B

What, for example, is stopping Facebook cutting all ties with LinkedIn and creating ‘Facebook Pro’ – a spin off of the network specifically for your business contacts? Social media. It’s all about sharing. Isn’t it? For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. It’s a reminder that it’s not all love and hugs at the top between the big boys in social networking. And Twitter had an answer. Double speak if ever we heard it. If we are divided all will fail’.

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Why use social media? The business case.

Earnest about B2B

Thought social was only used by the graduates who are used to posting photos to their Facebook while they are on their gap year? When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. It’s no longer a case of you putting materials out and attracting customers. And your brand, messages and content need to be in the mix.

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This is the week that was: Searching for the answer

Earnest about B2B

It seems that in the board rooms of the big social networks the key strategy is to watch what Facebook does and follow suit later, sometimes in a matter of days or in Twitter’s case this week, a good matter of months. All the while the world of B2B ticked along – with journalists, bloggers and tweeters sharing their news and views. Social network development of the week.

This is the week that was: Can I ask you on a data?

Earnest about B2B

Showing off your personal data as a status symbol – how many friends on Facebook, how many followers on twitter and even more precisely how much exercise done in a day (check out the Nike Fuel band). The writer strike is off, the reading and research has begun and the news and views of the B2B community are once again distilled into one blog post. Enjoy. Content advice of the week. Content.

Definitive Guide to Planning a New Content Initiative

Sharing blog content daily on Facebook, Instagram and Twitter 3. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. experienced first-hand how much time, effort and thought is required to get a new. target.

This is the week that was: Is the world ready for change?

Earnest about B2B

Infographic of the week: Leading up to their flotation, Facebook is the talk of the town. While we are treated to one day of glorious sunshine in London, and share stories from a very Earnest night out; we look back on a week in which all the talk was about the Pinterest craze swooping the internet. CIO.co.uk Will this be the table-turner RBS, the Government and the tax payer need?

This is the week that was: Searching for the answer

Earnest about B2B

It seems that in the board rooms of the big social networks the key strategy is to watch what Facebook does and follow suit later, sometimes in a matter of days or in Twitter’s case this week, a good matter of months. Despite the conflicting opinions on the use of Facebook for business to business marketing, it is rare today to find an organisation without its very own page – showing off its brand and allowing current and potential customers to interact with its people online. Social network development of the week. Good news for us marketeers. Search tip of the week.

This is the week that was: Taking a look into the future

Earnest about B2B

Twitter, Facebook and LinkedIn hog the screen time of any marketer in today’s world. As the clocks went back last week, Europe’s leaders really wish they could turn back time as the EU economy tail spins into further disaster. Meanwhile protestors have been showing their disdain at the bankers outside St Pauls Cathedral and Vince Cable has been trying to save his own money where he can by not paying his taxes. Still – there was plenty of good things in the world of B2B to report, and here they are for you in one handy blog post. Business turn-around of the week. Future scope of the week.

This is the week that was: Getting inside the minds of CMOs

Earnest about B2B

However it is not just Apple on the war path, the other tech and online giants including Amazon, Facebook and Google are drawing the battle lines every day. B2B B2B branding B2B campaigns B2B data B2B Social Media Social media amazon apple CMO report european marketing advice facebook IBM CMO report mobile advertising social media spendingAs we brush off the dust from the winter coats and ponder the annual question of why there are Christmas adverts on the TV already, there is another week of news to digest. There was one more addition to the history books as Col.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

This is the week that was: Is the world ready for change?

Earnest about B2B

Infographic of the week: Leading up to their flotation, Facebook is the talk of the town. While we are treated to one day of glorious sunshine in London, and share stories from a very Earnest night out; we look back on a week in which all the talk was about the Pinterest craze swooping the internet. Amid all the pinning, however, we managed to dig out the best blogs, articles and resources to keep you knowledge thirsty B2B marketers going for another week. CIO.co.uk reported that RBS is planning to spend £6bn on technology and marketing to overhaul how it runs. Only time will tell.

This is the week that was: When CEOs transformed from people to tweeple.

Earnest about B2B

We still have our reservations about how useful Facebook is for brands in the B2B space. The massive change about to come to Facebook, in the form of the timeline, may change our opinion quickly. If you didn’t already know about the changes at Facebook, what better man to pitch it to you than the great Don Draper. At the same time the rest of the business looked on confused as to what on earth a tweet was and why anyone is bothering wasting their time on Facebook while they should be getting on with their work. Misplaced sponsorship of the week. Will they succeed?

Another B2B blog: Tell me something I don’t know

Earnest about B2B

But don’t flick over to Facebook just yet. There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Always tweet about it on a Tuesday. And definitely start with a joke. Everyone loves a joke. It’s with great trepidation, therefore, that this blog post touching on that very topic is written. This isn’t the usual gumpf giving ’12 crazy tips to make the perfect blog post’. This is a rallying call. The problem is a lot of b2b blogs have become a bit plain boring.

This is the week that was in b2b: we love a bit of controversy

Earnest about B2B

Further investigation showed that the glowing Facebook comments and 5 star reviews were coming from – yes you guessed it – O2 employees. As the plot thickens at News International, some lucky Scots scoop £161m in Europe’s biggest ever lottery prize and we learn that spelling mistakes ‘cost millions’ in lost online sales, another week draws to a close. But cut to the chase you say, what’s been going on in the world of b2b marketing? Hashtag bashing of the week. Make your own mind up. Social media boo boo of the week. And all before the app had even been promoted. Who’d have thought it?

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

This is the week that was in b2b

Earnest about B2B

In the week that saw a Facebook user jailed for contempt of court, IBM kick start its centenary celebrations and the British PM getting a much deserved berating – what, you may ask, has been going on in the heady world of B2B? Here’s Earnest’s take on the last 7 days: More pitches than a farmer’s field at Glastonbury. It’s been warm smiles, firm handshakes and crisply ironed shirts a plenty this week as Earnest took part in not one, not two, but three pitches. So far so good on the shortlisting front – so watch this space. Revelation of the week. Well worth a read. Event of the week.

This is the week that was: Changing face of social

Earnest about B2B

Ever wondered how to save links for later on Facebook? Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. Facebook, for example, is now seen as ‘ an awkward family dinner party we can''t really leave ’.

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This is the week that was: Getting inside the head of a B2B buyer

Earnest about B2B

We all know YouTube is more than a video site, Google more than a search engine, Facebook more than just a social network. As the clocks go back we sacrificed our extra hour in bed to write a blog post that gathers the best of the best in marketing this week. Enjoy. Slideshare of the week. As marketers we are all in the business of getting people to say ‘yes’. Futurescoping of the week.

This is the week that was: Churnalism

Earnest about B2B

This time from DDB Singapore who re-created social media icons for Breast Cancer Awareness Month – encouraging people to check themselves as much as they check their tweets and Facebook updates. A round up of the best content around this week. Here’s what we found. Celebrity endorsement of the week. Even Spacey himself said: “I know what you’re all thinking. Enjoy.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Just how connected are the world’s top 5 IT services companies?

Earnest about B2B

Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? Facebook: Again second guess the IBM company page and you’ll get page not found. IBM Research on Facebook is better – 7.3k Facebook: Very easy to track down the official HP Facebook page – and has some 70k likes to date.

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