| | | Earnest about B2B | |  Facebook | 32 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer 54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers. Source: Virgin Media Business ( [link] ). Versus. | EARNEST ABOUT B2B AUGUST 18, 2010  Top Infographics for b2b marketers Facebook visualised: commissioned by Mashable, it captures all the topline Facebook stats you need to know . . . Infographics are all the rage: visual representations of data that are both beautiful and enlightening. Web trend map: plots the Internet’s leading names and domains onto the Tokyo metro map . Web trend map. CMO social landscape. . How Google works. . | | | | | |
| EARNEST ABOUT B2B APRIL 28, 2011 The proof is in the pudding – The essential benchmarks for all B2B Marketer’s In B2B, Facebook is still playing catch up with a mere 33% finding a customer on the world largest social network. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it. Let’s start with the big picture – marketing budgets. So Source: Hubspot. and 5.6% | EARNEST ABOUT B2B SEPTEMBER 14, 2010  Vital statistics for B2B marketers – The case study Facebook: The video was placed on our Facebook page for any ‘Likers’ of Earnest to view at their leisure – and again extend its reach further. We like Twitter and LinkedIn, we’re not sure about Facebook: yes we love it for looking at our best mate’s drunken photos, but our verdict is still out on whether its right for b2b. Then spread the word. The start of the idea. | EARNEST ABOUT B2B OCTOBER 18, 2012  B2B gets Pinteresting Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. The new contender. B2C marketers have been the quickest to move into this previously uncharted territory by taking advantage of the channel’s emphasis on visual communication. How does it work? Charm. | EARNEST ABOUT B2B MAY 4, 2012 Don’t count your followers before they have hatched Over 400 Facebook likes! As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear. Gone are the days of businesses chucking money at campaigns and crossing their fingers; organisations want to know exactly what financial benefits they will see from their marketing spend and need to hear those three magic words: Return on Investment. At least 7 retweets! Who cares? | | | | | | | |
| -
EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 21, 2012  Why use social media? The business case.
Thought social was only used by the graduates who are used to posting photos to their Facebook while they are on their gap year? When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. However, if your business still needs convincing that it’s where you should be spending your budget here are the top 10 reasons to help you out. 1. The power has shifted. It’s no longer a case of you putting materials out and attracting customers. 2. Customers are out there researching. 4. Your customers want you there. MORE >> -
EARNEST ABOUT B2B | FRIDAY, FEBRUARY 15, 2013 Another B2B blog: Tell me something I don’t know
But don’t flick over to Facebook just yet. There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Always tweet about it on a Tuesday. And definitely start with a joke. Everyone loves a joke. It’s with great trepidation, therefore, that this blog post touching on that very topic is written. This isn’t the usual gumpf giving ’12 crazy tips to make the perfect blog post’. This is a rallying call. The problem is a lot of b2b blogs have become a bit plain boring. MORE >> -
EARNEST ABOUT B2B | THURSDAY, MAY 27, 2010  Just how connected are the world’s top 5 IT services companies?
Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? Visibility of social network links from global site : Best of the 5 in terms of connections to Facebook, Twitter, Digg It, LinkedIn and Delicious on every page – then again they’re still firmly tucked away at the bottom of the site so it’s easy to miss them. Facebook: Again second guess the IBM company page and you’ll get page not found. IBM Research on Facebook is better – 7.3k It was a simple idea. MORE >> -
EARNEST ABOUT B2B | THURSDAY, JULY 7, 2011  Top 5 Infographics for the Mobile Generation
Popped down the pub and checked in you and your friends on Facebook? They are full of information, great to share and a content marketers dream. Whether you have a growing workforce on the move, or simply want to tap into the rapidly ballooning mobile market, here are our top 5 mobile infographics to keep you in the know. Mobile marketing – What is the size of the mobile market? Look around and you will be hard pressed not to see someone looking down into their hand and tapping away. What is this true size of the mobile market, and where can savvy marketers take advantage of this? MORE >> -
EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 2, 2010  Trending in B2B: Earnest’s Top Tweets in August
This comes as part of our very own Facebook page that gives the outside world a view of life through Earnest’s eyes. Top Tweeting. Would you believe it? Another month has flown by and even in the holiday season of August the world of B2B online has continued to churn out a flurry of facts, stats and information to wet your knowledge whistle. And so it’s that time again, our top 10 tweets of the month for you to peruse at your will. 1. We’re big on wordplay – and agree, how long before one of the big ad agencies rips this off? – [link]. Not an Earnest guarantee. MORE >>
- Trending in B2B: Earnest’s Top Tweets in September EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 6, 2010
- Why too many clicks make you thick EARNEST ABOUT B2B | TUESDAY, AUGUST 31, 2010
- Together they stand. Divided they fall. EARNEST ABOUT B2B | TUESDAY, JULY 3, 2012
- This is the week that was: When CEOs transformed from people to tweeple. EARNEST ABOUT B2B | MONDAY, OCTOBER 3, 2011
- This is the week that was: Can I ask you on a data? EARNEST ABOUT B2B | MONDAY, MAY 14, 2012
- Trending in B2B: Earnest’s Top Tweets in July EARNEST ABOUT B2B | WEDNESDAY, AUGUST 4, 2010
- This is the week that was: When social media put its brakes on EARNEST ABOUT B2B | TUESDAY, NOVEMBER 15, 2011
- Trending in B2B: Earnest’s Top Tweets in October EARNEST ABOUT B2B | MONDAY, NOVEMBER 8, 2010
- This is the week that was: When Apple lost its core EARNEST ABOUT B2B | TUESDAY, AUGUST 30, 2011
- This is the week that was: ‘If you want the rainbow, you gotta put up with the rain’ EARNEST ABOUT B2B | MONDAY, JULY 4, 2011
- This is the week that was in b2b EARNEST ABOUT B2B | FRIDAY, JUNE 17, 2011
- This is the week that was: Is the world ready for change? EARNEST ABOUT B2B | MONDAY, FEBRUARY 27, 2012
- This is the week that was: Taking a look into the future EARNEST ABOUT B2B | THURSDAY, NOVEMBER 3, 2011
- This is the week that was in b2b: we love a bit of controversy EARNEST ABOUT B2B | FRIDAY, JULY 15, 2011
- This is the week that was: Getting inside the minds of CMOs EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 26, 2011
- This is the week that was: What of the future generation? EARNEST ABOUT B2B | FRIDAY, AUGUST 19, 2011
- This is the week that was: When the web changed EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 15, 2012
- This is the week that was: Searching for the answer EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011
- This is the week that was: When the web changed EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 15, 2012
- This is the week that was: Is the world ready for change? EARNEST ABOUT B2B | MONDAY, FEBRUARY 27, 2012
- This is the week that was: Searching for the answer EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011
| |
