Digital Body Language

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The Results: Is B2B Content "Likeable"

Digital Body Language

A few months back, with Facebook’s announcement of a “Like” button for the web, I decided to run a quick, highly unscientific experiment to see if B2B content was “likeable”. Put more simply, is B2B content as likely to be shared in the social atmosphere of Facebook as it is to be shared in the more hybrid social/business atmosphere of Twitter.

Is B2B Content "Likeable"?

Digital Body Language

With all the discussion about Facebook's new "Like" (or "Recommend") button for the web, I thought it would be worthwhile running a small experiment to answer the following question: Do the readers of B2B content share more on Twitter or Facebook? have reduced the automatic "sharing" options on each post to two - one that shares on Facebook, and one that shares on Twitter.

5 technology trends every software marketer needs to know about

Digital Body Language

Think about how prevalent the Facebook “Like” button has become as it is “snapped in” to websites around the world, bring a small element of Facebook functionality to those websites. You don’t build products, write code, design architectures, or fix bugs. So why on earth should you want to be aware major trends that are happening in the software development space?

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The Medium is the Message: B2B Marketing, Social Media, and Conversation Context

Digital Body Language

wrote recently about our Facebook B2B marketing strategy , which leveraged the context of the Facebook medium to guide the message being delivered. Facebook carries a very social vibe, and our goal with our Facebook strategy is to keep our conversations relevant to that context. Tags: Facebook LinkedIn Social media It is the same in social media.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

LinkedIn as Facebook for the Business World

Digital Body Language

(note, this post was cross-posted on It's All About Revenue last week) I've long been a bit skeptical about the use of Facebook for sharing business content. I'm currently running an experiment to see if B2B content is "likeable" on Facebook , and while I have not compiled the data yet, the answers are looking bleak. Tags: Facebook LinkedIn Social media Discovery Content

Social Media Buzz at a Live Event

Digital Body Language

competition on the Eloqua Facebook page was created, with a Kindle as a prize, and that competition was then blogged and tweeted about, reinforcing the hashtag, and building awareness of the social media elements at the event itself. These spanned many major social media properties including Facebook, YouTube, Blogs, and Twitter, and ranged from video channels to online contests.

Market Relationships, Social Relationships, and B2B Marketing in Social Media

Digital Body Language

We have each seen examples of enthusiastic PR teams suggesting that we try to get everyone we know to pass along a great press release to their friends on Facebook. Tags: Facebook LinkedIn Social media Twitter B2B Marketing The meal ends and you pull out your wallet to pay your mother-in-law for the great meal she has provided. Neither type of relationship, by itself, is problematic.

Interview with The Funnelholic

Digital Body Language

Facebook continues to have great 1-to-1 relationship capabilities, and LinkedIn has a ton of potential in this area. There have even been recent reports of teens leaving Facebook. Funnelholic: First of all, I haven’t seen reports of kids leaving Facebook. All I see are kids (and by kids, I mean from preteens to 20s) using Facebook and using it ALL the time.

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Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

Digital Body Language: Our B2B Facebook Marketing Strategy

Digital Body Language

At Eloqua, we are lucky to have some of the most interesting, fun, and social customers around (they are marketers, after all), so when we started talking about what one might do with Facebook from a B2B marketing perspective, an obvious answer came up. The idea of discussing the latest whitepaper or marketing best practices did not seem to fit the social vibe of Facebook.

Friends, Avatars, Countrymen, lend me your ears

Digital Body Language

As you know we’ve been doing a lot of experimentation with the best way to apply social media in the B2B marketing realm , and David’s post hit on one of the biggest challenges we’re all facing – what to do about Facebook as B2B marketers. The numbers are undeniable, the active population on Facebook is huge. He now has a Facebook page , a growing bunch of friends, and a personality.

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The Flywheel and the Lightning Strike

Digital Body Language

Sure, they have a Twitter account, and may have put up a blog and even a Facebook fan page, but the level of investment falls far shy of the amounts we invest in Google search campaigns, trade shows or sponsorships. There seems to be a bit of schizophrenia in B2B marketing these days. The excitement and interest in social media, and all it can do, is palpable. Why is this?

Simple Metrics and the Business Case for Marketing Automation

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If contemplated from a framework of film photography, you might look at something like sharing a photo to Facebook and think of digital cameras as offering an efficiency gain; it’s possible with film, you just snap the photo, develop it, scan it, save it to a file, and then upload it. There has been a lot of great discussion lately about the business case for marketing automation.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

The Longevity of Fun in B2B Social Media

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Fun content has a habit of being discovered, and rediscovered many times, and each time can lead to another Tweet, another Facebook post, or another share, continuing the cycle. If there’s one thing that B2B marketers seem to be hesitant about it’s having fun in their marketing efforts. We would all agree that fun content is more shareable, and infinitely more likely to go viral.

Social Media in B2B Marketing: The Importance of the Periphery

Digital Body Language

The challenging aspect of leveraging social media in your lead scoring is that you do not control the main sites of social media, such as Twitter, LinkedIn, and Facebook. The rising interest in social media in B2B marketing leads to an interesting and challenging question; what is the role of social media in lead scoring?

Text “WhoCares?” to 66863

Digital Body Language

On this application platform, a variety of other communication mechanisms, like Facebook, Twitter, and Foursquare continue to evolve. 2) Communication Style: in a B2B marketing context, the communication is significantly different from the personal communications of Gen Y on their mobile phones. MySpace demonstrated a new cultural norm in how we communicate and keep in touch with friends, but the underlying technology quickly lost ground to Facebook. Is Text Messaging Relevant for B2B Marketers? Why Text Message? First, let’s look at why text messaging is popular.

The Rise of the "Fanmium" Products

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Coverage could be anything from blog posts, becoming a fan on Facebook, or joining an online community. Social media has led to a wealth of new ways of thinking about business. One of the most interesting, and most discussed, is the ceding of control of the market message to our audiences. While we as marketers may want to get out there and promote the value of our products and services, the most effective way by far is to have our audience do it for us. This leads to an interesting paradox. Cerebrata is very clear on their desire for honest reviews.

Definitive Guide to Planning a New Content Initiative

Sharing blog content daily on Facebook, Instagram and Twitter 3. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. experienced first-hand how much time, effort and thought is required to get a new. target.

The Buzz about Google Buzz – 6 things relevant to B2B?

Digital Body Language

You had to deliberately set up a new social service, whether Twitter or Facebook, and then actively make it part of your daily routine. Yesterday, Google announced their next major foray into social media, with the launch of Google Buzz. While the main concepts behind Buzz are very familiar with anyone who is at all familiar with social media – friends, status updates, photo sharing – the way that Google brings it all together, and their sheer weigh in the market, means that this may be quite interesting. As a B2B marketer, what does this mean? What do you think?

Marketing Automation Weekly Wrap-up - 2009/09/11

Digital Body Language

In this week's marketing automation weekly wrap-up, there seems to be a theme of "lists" as lists are published, and list nominations are called for. At the same time, some recent listings of great B2B and Marketing Automation related blogs have surfaced some great writers I did not have on my own reading list previously. Galen De Young ( @GalenDY ) from Proteus B2B Marketing published the 2009 list of B2B marketing blogs, many of which are classics, and many were new to me. Lots of experimentation in this area, but it’s hard to see the ideal path.

Coming clean on Facebook reach

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Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

21 Fantastic Facebook Marketing Guides


marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Four ways Facebook Instant Articles will dramatically impact marketing

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Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell. 3.

5 Ways B2B Marketers Can Learn to Love Facebook


Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

What will replace Facebook? Six considerations

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A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

Adding fuel to the fire: How important is Facebook?

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The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list. How important is Facebook? Before declaring Facebook dead, consider that other reports offer a dramatically different view. How important is Facebook? Facebook owns Instagram of course. How important is Facebook?

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Has a Facebook Rebellion begun?

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I am amazed at how much Facebook can get away with. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. But are there cracks forming in the Facebook master plan? What can “defeat” Facebook?

The start-up strategy for beating Facebook

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If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. By rejecting a $3 billion takeover bid by Facebook, it immediately became a Zuckerberg target. And it didn’t own any significant intellectual property that Facebook couldn’t easily copy. The key to beating Facebook? What do you think?

Facebook, You’ve Failed Us

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There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

The Nine Best Facebook Marketing Tools


Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Google Review Count: 790,000. Look no further than LikeAlyzer! BuzzBlogger.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Wasting your ad money? All Facebook fans are unequal

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By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Or is it fruitless?