| | | Digital Body Language | |  Facebook | 20 articles |
| Page 1 of 1 | Previous | Next | DIGITAL BODY LANGUAGE MAY 24, 2009  Digital Body Language: Our B2B Facebook Marketing Strategy At Eloqua, we are lucky to have some of the most interesting, fun, and social customers around (they are marketers, after all), so when we started talking about what one might do with Facebook from a B2B marketing perspective, an obvious answer came up. The idea of discussing the latest whitepaper or marketing best practices did not seem to fit the social vibe of Facebook. | DIGITAL BODY LANGUAGE JULY 30, 2010  The Results: Is B2B Content "Likeable" A few months back, with Facebook’s announcement of a “Like” button for the web, I decided to run a quick, highly unscientific experiment to see if B2B content was “likeable”. Put more simply, is B2B content as likely to be shared in the social atmosphere of Facebook as it is to be shared in the more hybrid social/business atmosphere of Twitter. | | | | | |
| DIGITAL BODY LANGUAGE NOVEMBER 6, 2009  Social Media Buzz at a Live Event competition on the Eloqua Facebook page was created, with a Kindle as a prize, and that competition was then blogged and tweeted about, reinforcing the hashtag, and building awareness of the social media elements at the event itself. These spanned many major social media properties including Facebook, YouTube, Blogs, and Twitter, and ranged from video channels to online contests. | DIGITAL BODY LANGUAGE MAY 4, 2010  Is B2B Content "Likeable"? With all the discussion about Facebook's new "Like" (or "Recommend") button for the web, I thought it would be worthwhile running a small experiment to answer the following question: Do the readers of B2B content share more on Twitter or Facebook? have reduced the automatic "sharing" options on each post to two - one that shares on Facebook, and one that shares on Twitter. | DIGITAL BODY LANGUAGE JUNE 17, 2010  Friends, Avatars, Countrymen, lend me your ears As you know we’ve been doing a lot of experimentation with the best way to apply social media in the B2B marketing realm , and David’s post hit on one of the biggest challenges we’re all facing – what to do about Facebook as B2B marketers. The numbers are undeniable, the active population on Facebook is huge. He now has a Facebook page , a growing bunch of friends, and a personality. | DIGITAL BODY LANGUAGE JUNE 29, 2010  5 technology trends every software marketer needs to know about Think about how prevalent the Facebook “Like” button has become as it is “snapped in” to websites around the world, bring a small element of Facebook functionality to those websites. You don’t build products, write code, design architectures, or fix bugs. So why on earth should you want to be aware major trends that are happening in the software development space? transactions. | | | | | | | |
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DIGITAL BODY LANGUAGE | MONDAY, SEPTEMBER 28, 2009  Market Relationships, Social Relationships, and B2B Marketing in Social Media
We have each seen examples of enthusiastic PR teams suggesting that we try to get everyone we know to pass along a great press release to their friends on Facebook. Tags: Facebook LinkedIn Social media Twitter B2B Marketing I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. The meal ends and you pull out your wallet to pay your mother-in-law for the great meal she has provided. MORE >> -
DIGITAL BODY LANGUAGE | TUESDAY, JUNE 22, 2010  6 Ways For Marketing to Help with Social Media
The "social media" person manages the Twitter handle, the Facebook page, and the blog. Sharing and promoting each new piece of content in the networks it's relevant to (Twitter, LinkedIn, Facebook, Delicious, etc) helps build awareness, and motivates your subject matter experts to continue creating more great content. I can almost hear the comments already - shouldn't Marketing be "doing" social media, not "helping" with social media? Sort of. But there's more to it than that. The problem is that in many marketing teams, there's "marketing" and then there's "social media". MORE >> -
DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 17, 2010 Text “WhoCares?” to 66863
On this application platform, a variety of other communication mechanisms, like Facebook, Twitter, and Foursquare continue to evolve. MySpace demonstrated a new cultural norm in how we communicate and keep in touch with friends, but the underlying technology quickly lost ground to Facebook. In all likelihood, the best and most effective technology a person will used to respond to the offer will be a shortened URL, Facebook fan page, or a technology yet to be popularized. Is Text Messaging Relevant for B2B Marketers? Why Text Message? Does this Translate to B2B Marketing? MORE >> -
DIGITAL BODY LANGUAGE | THURSDAY, MAY 14, 2009  The Medium is the Message: B2B Marketing, Social Media, and Conversation Context
wrote recently about our Facebook B2B marketing strategy , which leveraged the context of the Facebook medium to guide the message being delivered. Facebook carries a very social vibe, and our goal with our Facebook strategy is to keep our conversations relevant to that context. Tags: Facebook LinkedIn Social media Ever since Marshall McLuhan published his 1964 book Understanding Media: The Extensions of Man , we have been familiar with the phrase "The medium is the message". Today's world of social media needs to be viewed in a similar light. MORE >> -
DIGITAL BODY LANGUAGE | TUESDAY, JUNE 15, 2010  LinkedIn as Facebook for the Business World
(note, this post was cross-posted on It's All About Revenue last week) I've long been a bit skeptical about the use of Facebook for sharing business content. I'm currently running an experiment to see if B2B content is "likeable" on Facebook , and while I have not compiled the data yet, the answers are looking bleak. By doubling their investment in the status update as a communication metaphor that Twitter and Facebook have leveraged with great success, LinkedIn seems to be attempting to become a similar communications hub for the business world. MORE >>
- The Flywheel and the Lightning Strike DIGITAL BODY LANGUAGE | WEDNESDAY, APRIL 28, 2010
- The Rise of the "Fanmium" Products DIGITAL BODY LANGUAGE | TUESDAY, MARCH 30, 2010
- Social media analysis moves mainstream DIGITAL BODY LANGUAGE | TUESDAY, MARCH 2, 2010
- The Buzz about Google Buzz – 6 things relevant to B2B? DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 10, 2010
- Simple Metrics and the Business Case for Marketing Automation DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 17, 2009
- The Longevity of Fun in B2B Social Media DIGITAL BODY LANGUAGE | THURSDAY, NOVEMBER 26, 2009
- Marketing Automation Weekly Wrap-up - 2009/09/11 DIGITAL BODY LANGUAGE | FRIDAY, SEPTEMBER 11, 2009
- Interview with The Funnelholic DIGITAL BODY LANGUAGE | FRIDAY, FEBRUARY 13, 2009
- Social Media in B2B Marketing: The Importance of the Periphery DIGITAL BODY LANGUAGE | THURSDAY, JULY 16, 2009
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