Digital B2B Marketing

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Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook is (part of) Email Marketing 2.0. But email marketing is a one-way blast channel.

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Will Jet Engines Ever Be Social?

Digital B2B Marketing

But as devices join you on Facebook, Twitter or other social platforms, are they really becoming social? A Facebook message will be sent to your webmaster, hosting provider and IT manager when your website is loading slowly. To think, soon your refrigerator, car and, yes, jet engines may be part of your social network.

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All Media Will Be Social Media

Digital B2B Marketing

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Just like companies learned to develop custom landing pages to promote Likes on Facebook, corporate sites will direct visitors to engage. The future of digital media is social.

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Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

Look at Google and Facebook. Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. In reality, time and spend should never have been compared.

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All Media Will Be Social Media

Digital B2B Marketing

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. Today, companies can choose to ignore social media.

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

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29 Signs You Need a Break From Marketing

Digital B2B Marketing

You think the idea of talking to a brand on Facebook is completely natural. You wake up panicked by the decrease in global Facebook members. You refer to your grocery list as a shopping strategy. You see a content opportunity in everything. You attempt to decipher the intent behind marketing and advertising you see.

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