Customer Experience Matrix

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HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference

Customer Experience Matrix

A new Facebook integration lets users create Facebook lead generation campaigns within HubSpot and posts leads from those campaigns directly to the HubSpot database. A Facebook purchase seems unlikely but, as we also learned last week, unlikely things do sometimes happen. HubSpot does seem to be working on that.

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MarTech Plot Lines for 2021

Customer Experience Matrix

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. shoppable video is growing rapidly.

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BadTech Is the Next New Thing

Customer Experience Matrix

I’m referring to is the backlash against big tech firms – Google, Amazon, Apple, and above all Facebook – that have relentlessly expanded their influence on everyday life. Facebook reinstated social monitoring vendor Crimson Hexagon despite concerns that government agencies were using it to monitor public activities.

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Building Trust Requires Innovation

Customer Experience Matrix

in the wake of Facebook’s Cambridge Analytica scandal, although the odds are greatly against it. More likely, companies that are not Facebook will unite to oppose any legislation, even if Facebook itself sits on the sidelines. The more intriguing possibility is that Facebook alone will adopt GDPR policies in the U.S. –

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Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

Facebook has led the way, with seemingly endless privacy, hate speech, and election scandals resulting in a huge loss of public confidence and threats of government regulation. Again, the problem is most severe for Facebook, whose own employees are increasingly concerned that it is doing more harm than good.

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Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. Social media is still a major focus for Lexer.