Crimson Marketing

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Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Facebook owns 20% of that audience’s online time. In this episode of Moneyball for Marketing, Nicolas Franchet, Facebook’s Head of Retail and E-Commerce, Global Vertical Marketing, shares the nuances of the three online marketing components he says matter to digital media strategy for retailers.

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Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Facebook for video: . In the first quarter of 2015, #Facebook averaged 4 billion views per day #videomarketing Click To Tweet. Marketers spend on facebook: . 53% of marketers want to increase #Facebook advertising spend in the coming year #marketingtips Click To Tweet. Millennial-targeted marketing: . Social commerce: .

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The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

They are empowered by social media and tend to use both Twitter and Facebook. 25% of Facebook users don’t bother with privacy settings. You: 23% of users check Facebook 5 or more times per day. 189 million Facebook users are “mobile only” Your CEO: 32% of F500 CEOs have at least one profile on a social network.

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15 Actionable Takeaways From Social Media Marketing World 2013

Crimson Marketing

3: Invest in Passionate Community Managers to Improve Facebook Reach. 6: ‘Facebook-ize’ Your B2B Brand. Being successful on Facebook is determined by answering these 6 questions: What do you sell? 10: Obtain Great Facebook Results (Even if You’re Highly Regulated). Use Facebook ads. #11: Use Facebook ads. #11:

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The State of Blogging [Infographic]

Crimson Marketing

Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. Blogs affect purchase decisions, more than Facebook. Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. Blogs rank high for trust, popularity and influence among consumers.

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Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Crimson Marketing

Facebook posts. 4 in 5 social media users want to connect with brands on Facebook . White Papers. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 3 in 4 enterprise tech purchasers find whitepapers very influential in decision making. 1 in 3 marketers have generated leads through Twitter.

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The Future of Social Media: My 2014 Prediction

Crimson Marketing

B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. This will mean turning “engagement” into lead generation and an investment in social selling. Because that’s where they will see results.