Conversionation

Trending Sources

Defining Social Business: a Call for Clarity and Collaboration

Conversionation

Furthermore, note that social business, as a reality, not as a term, will not die if tomorrow Facebook or Twitter stops existing. Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Business is business.

The Future of Social Media: Identifying the Drivers

Conversionation

No one can shape the life of the social consumer (including Facebook) So, is the future of social media a given? This is a major challenge for larger players in the industry such as Facebook. Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective.

Content Marketing: What Content People Share And Why They Do It

Conversionation

However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found. Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover the answer is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Thus context.

Altimeter Report: the Convergence of Paid, Owned and Earned Media

Conversionation

The absurd obsession with media, channels and, in the end, platforms, such as Facebook, was looked upon from the medium perspective from day one. Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. If you haven’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the nineties. Just two considerations.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

Recruitment and Social: the Shift in Control Employers Forget

Conversionation

Generation Facebook - tomorrow's employee - is watching you You heard it before: the consumer is increasingly in control, and marketers have a hard time catching up and reconnecting with an increasingly connected consumer. UK-based hyphen, recently conducted a poll , showing that many businesses are out of touch with Generation Facebook. And it impacts recruitment. Just watch.

The Cross-Channel Customer Experience Must and How to Achieve It

Conversionation

It’s probably a bit like the work of a project manager or consultant that works for an agency and comes up with a superb customer-centric and integrated strategy with proven ROI but, after presenting it and receiving congratulations from the customer, next hears “great, so when do we send a newsletter or build a Facebook page? &#. Why is the customer experience so important?

Context Marketing in Context: Beyond Inbound and Content

Conversionation

Some people build businesses they call inbound marketing agencies or worse, Twitter and Facebook marketing shops. Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. So, yes you read the title right: this one is about context marketing in context. Great. 

B2B: Involve Your Sales People in Social Media Marketing and CRM Now

Conversionation

Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects. Many businesses underestimate that. What do you do with them?

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Content in Context: How Sharing Equals Creating Content

Conversionation

You define the context you add when you share a piece of information on Facebook: you can change the ‘write something’ You can change the headline. Content in context – sharing on Facebook The example in the screenshot from Mashable has a clear headline but how many pieces of content don’t? The topic: content in context. And time does get a scarce good.

On Twitter and real life: some love and some tips #socialsong

Conversionation

Anything that has to do with photography and creativity and a small local social network on which I can put some silly poems and connect with people I know in real-life. I don’t like Facebook to be honest. It’s that time of the year. Yes, that involves training as well. Even if my message is to be channel-agnostic and think integrated, people need to learn how to use the channels as well.

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Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

Research Sheds More Light On Why People Follow Brands Via Social Media

Conversionation

Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketingOver the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.].

On Being Human: The Ties That Connect Us

Conversionation

Or your Facebook timeline. Yesterday I felt happy. Then I learned my mother has cancer. broke. know what it is to be broken. If there’s one thing I can truly call myself an expert in it’s the human mind. I’m an expert by experience and I think it’s no coincidence I do what I do for a living. feel a lot. Certainly now. Cancer. Mother. You know. There are no lessons to learn. The downs. Ratio.

Second Screen Engagement: the Social Dimension of the TV Experience

Conversionation

When social games on Facebook popped up, the company was there as well, and every “next thing” was used for new gaming concepts. When it was broadcasted I was working, and I saw this stream of tweets and Facebook posts with people virtually talking about it. This week I moderated IAB Belgium’s annual Think Digital congress. That’s the little plug, thank you very much. The person does.

The Perception of Social Media Marketing: it’s a Free Lunch

Conversionation

It is NOT about Twitter, Facebook, Foursquare or whatever else: it’s about business, customers, branding, PR, listening, community, human resources or whatever you want to do. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries! Furthermore, 73% of the questioned companies don’t have a social media policy. What is the problem? Loyalty?

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Touchpoint and Customer Experience Mapping Made Easy

Conversionation

Back in October the company also announced an integration with Facebook so brands can use focus groups on the social network (as many do by the way) to comment on their customer journey maps. I’m not going to write too much about the platform. Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”. 

Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone

Conversionation

Half of all respondents goes on Facebook at least once per day via their smartphone. 27% liked a company on Facebook. ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). The survey focuses on the penetration and use of smartphones in the US but the authors draw some conclusions that are rather universal. smartphone is a device.

The Social Networks Your Organization Needs This Year

Conversionation

Blog Connected marketing Research Social media marketing Facebook Google+ Jan Rezab social networks socialbakers TwitterSocialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks, taking into account three different parameters. In a blog post on [.].

Top Ten Features of Successful Social Media and Email Marketing

Conversionation

Many email marketers I speak to are wary of creating a social media presence on Twitter and Facebook since it’s a big step into the unknown. Here I hope to show, if you haven’t taken the plunge already, how social media marketing on two of the main social channels shares much in common with email [.]. Blog Email marketing Social media marketing Dave Chaffey social media and email marketing

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Social and Speaking Out on Religious, Political and Personal Beliefs

Conversionation

Do you link to political content on Facebook? There is a reason why few people I know on Facebook or Twitter mention politics or religion. Should CEOs keep their religious views for themselves? That’s what the headline in an email asks me. It directs to a Forbes interview with Bill Marriott. Marriott is a Mormon. He also runs a hotel chain, as you probably know. Your political views?

Fans, Followers and Ecosystems: Retention Beyond the Customer Matters

Conversionation

You can, for instance, identify the subscribers to your emails and the fans of your Facebook page but how much do you know about them? A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. often use the word ecosystem.

Customer Satisfaction and Social Feedback: No One Cares About You

Conversionation

Author Jack Loechner mainly looked at the social media aspect of the survey that found “94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback” in [.]. A MediaPost article titled “Voice Of The Consumer Still In The Woods” earlier this year tackled a survey by MarketTools. Customer engagement Customer experience Customer relationships Research business processes customer feedback customer satisfaction social feedback

Intel’s “The Museum of Me” Facebook Campaign Gets the Buzz

Conversionation

Recently, I saw some great examples of how you can use Facebook in a cross-channel campaign with data capture flows and customer profile updates. It’s amazing what smart agencies can do using Facebook Connect and other connectors, when integrating them with CRM, social channels and “traditional” online media in a real multichannel way. Facebook and [.]. Blog Social media marketing Facebook Intel The Museum of Me

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Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Beyond email subscribers and social media connections are people and communities

Conversionation

For community managers and social media marketers the same applies, although here we don’t call them subscribers but members, friends (Facebook), followers (Twitter), fans (Digg, Click title to read moreThe success of the activities of email marketers depends from the actions of one group of people: subscribers.

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Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell. 3.

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Facebook has been on the rise in video for the past year. The New Adwords is Video.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list. How important is Facebook? Before declaring Facebook dead, consider that other reports offer a dramatically different view. How important is Facebook? Facebook owns Instagram of course. How important is Facebook?

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. The tag.

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. But are there cracks forming in the Facebook master plan? What can “defeat” Facebook?

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Google Review Count: 790,000. Look no further than LikeAlyzer! BuzzBlogger.

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