| | | Conversionation | |  Facebook | 23 articles |
| Page 1 of 1 | Previous | Next | CONVERSIONATION MAY 22, 2011 Content Marketing: What Content People Share And Why They Do It However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found. Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover the answer is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Thus context. | CONVERSIONATION JUNE 9, 2012  Defining Social Business: a Call for Clarity and Collaboration Furthermore, note that social business, as a reality, not as a term, will not die if tomorrow Facebook or Twitter stops existing. Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Business is business. | | | | | |
| CONVERSIONATION MAY 28, 2011  Second Screen Engagement: the Social Dimension of the TV Experience When social games on Facebook popped up, the company was there as well, and every “next thing” was used for new gaming concepts. When it was broadcasted I was working, and I saw this stream of tweets and Facebook posts with people virtually talking about it. This week I moderated IAB Belgium’s annual Think Digital congress. That’s the little plug, thank you very much. The person does. | CONVERSIONATION SEPTEMBER 19, 2011 Research Sheds More Light On Why People Follow Brands Via Social Media Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketingOver the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.]. | CONVERSIONATION JULY 18, 2012  Altimeter Report: the Convergence of Paid, Owned and Earned Media The absurd obsession with media, channels and, in the end, platforms, such as Facebook, was looked upon from the medium perspective from day one. Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. If you haven’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the nineties. Just two considerations. | CONVERSIONATION JANUARY 20, 2012 The Social Networks Your Organization Needs This Year Blog Connected marketing Research Social media marketing Facebook Google+ Jan Rezab social networks socialbakers TwitterSocialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks, taking into account three different parameters. In a blog post on [.]. | | | | | | | |
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CONVERSIONATION | SUNDAY, JUNE 3, 2012  Recruitment and Social: the Shift in Control Employers Forget
Generation Facebook - tomorrow's employee - is watching you You heard it before: the consumer is increasingly in control, and marketers have a hard time catching up and reconnecting with an increasingly connected consumer. UK-based hyphen, recently conducted a poll , showing that many businesses are out of touch with Generation Facebook. Whether you call them Generation Facebook or not, it’s clear that the younger workers take into account your ‘policies’ and ‘practices’ regarding their digital way of life as well. And it impacts recruitment. The poll found 47.8% MORE >> -
CONVERSIONATION | SUNDAY, DECEMBER 23, 2012  On Twitter and real life: some love and some tips #socialsong
don’t like Facebook to be honest. It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. m working on a few trainings for a company to get their employees involved in a social business program. Yes, that involves training as well. Even if my message is to be channel-agnostic and think integrated, people need to learn how to use the channels as well. So, there is some training to be done on phenomena such as Twitter, LinkedIn and community marketing. Some examples? Respect. MORE >> -
CONVERSIONATION | MONDAY, AUGUST 1, 2011  The Cross-Channel Customer Experience Must and How to Achieve It
It’s probably a bit like the work of a project manager or consultant that works for an agency and comes up with a superb customer-centric and integrated strategy with proven ROI but, after presenting it and receiving congratulations from the customer, next hears “great, so when do we send a newsletter or build a Facebook page? &#. If you occasionally read my posts here or elsewhere, you probably know by now that a consistent and valuable user experience, a multichannel approach with a strong dose of social and customer-centricity are my favorite themes. Succeeding. MORE >> -
CONVERSIONATION | FRIDAY, MAY 27, 2011 The Perception of Social Media Marketing: it’s a Free Lunch
It is NOT about Twitter, Facebook, Foursquare or whatever else: it’s about business, customers, branding, PR, listening, community, human resources or whatever you want to do. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries! Furthermore, 73% of the questioned companies don’t have a social media policy. What is the problem? Loyalty? MORE >> -
CONVERSIONATION | THURSDAY, JULY 21, 2011  B2B: Involve Your Sales People in Social Media Marketing and CRM Now
Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering channels. In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. Of course, it’s not the only division in most cases. Many businesses underestimate that. Good sales people have always listened: do you listen to them? MORE >>
- Top Ten Features of Successful Social Media and Email Marketing CONVERSIONATION | MONDAY, DECEMBER 12, 2011
- The Future of Social Media: Identifying the Drivers CONVERSIONATION | SATURDAY, APRIL 28, 2012
- Content in Context: How Sharing Equals Creating Content CONVERSIONATION | SUNDAY, SEPTEMBER 23, 2012
- Context Marketing in Context: Beyond Inbound and Content CONVERSIONATION | MONDAY, DECEMBER 10, 2012
- Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone CONVERSIONATION | FRIDAY, JULY 15, 2011
- Beyond email subscribers and social media connections are people and communities CONVERSIONATION | WEDNESDAY, SEPTEMBER 15, 2010
- Customer Satisfaction and Social Feedback: No One Cares About You CONVERSIONATION | WEDNESDAY, AUGUST 10, 2011
- Fans, Followers and Ecosystems: Retention Beyond the Customer Matters CONVERSIONATION | FRIDAY, JULY 29, 2011
- On Being Human: The Ties That Connect Us CONVERSIONATION | SATURDAY, DECEMBER 1, 2012
- Touchpoint and Customer Experience Mapping Made Easy CONVERSIONATION | MONDAY, DECEMBER 10, 2012
- Intel’s “The Museum of Me” Facebook Campaign Gets the Buzz CONVERSIONATION | WEDNESDAY, JUNE 1, 2011
- Social and Speaking Out on Religious, Political and Personal Beliefs CONVERSIONATION | SATURDAY, JULY 28, 2012
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