Use Social Media to Engage the Community" Create buzz around your project via forums and social media like Facebook and Twitter. From the Hubspot Blog, here's a look at how online retailer Daily Grommet uses video to tell stories about its products. Put the People First" When thinking about ways to create remarkable content, showcase people and tell human-interest stories. Video is the best medium for emotional connection and often leads to deeper engagement. Crowd-source Video In Simple Ways" Authenticity is more important than production values, so start small and keep it simple.