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INFOGRAPHIC: Email vs. Facebook vs. App

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In this infographic from Apptive, they compare email marketing to Facebook pages to native applications. What is the best way to engage with your customers? View Original Article

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INFOGRAPHIC: Facebook Marketing

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From SocialMediaOnlineClasses.com, here's an infographic that lists 64 ideas for marketing on Facebook. View Original Article

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Social Media Trends for 2013

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140 Characters Will Become Cooler" Twitter doesn't filter its stream as Facebook does, making it more and more attractive. The Social Dominatrix Continues Its Grip" Facebook will continue to be the de facto social network of choice. Integrating Facebook commerce will grow in importance. In 2013, we will see more content marketing tools. View Original Article

INFOGRAPHIC: A World without Facebook

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From SingleGrain, here's an infographic that shows the magnitude of Facebook's influence. View Original Article

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

Content Marketing Checklist

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Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control. Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't build your business there. Ideally, publish to a domain you own.

INFOGRAPHIC: "Liking" Brands on Facebook

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Lab42 surveyed 1000 social media users about how they felt about "Liking" a brand on Facebook. The survey led to the conclusion that brand pages on Facebook are more important than companies' websites. From Lab42 and the Hubspot Blog, here's an infographic about how brand pages on Facebook are perceived by social media users. View Original Article

INFOGRAPHIC: Social Media Statistics - 2012

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From Go-Globe.com, here's an infographic that looks at relevant statistics for major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, Youtube and blogs. Infographic by- GO-Globe.com. View Original Article

INFOGRAPHIC: Word of Mouth Marketing on Facebook

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Facebook has more monthly unique visitors than Twitter, Google+, MySpace, Pinterest, Tumblr and LinkedIn combined. From Ambassador, here's an infographic that shows how businesses are finding success by targeting and connecting with consumers on Facebook. View Original Article

VIDEO: Twitter and Facebook Primer for Business Owners

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Social Media Explorer CEO Jason Falls explains how a business owner can easily get started with using Facebook and Twitter, in this video from Entrepreneur.com. View Original Article

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Avoiding Blogging Pitfalls

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If you must insist on registration to limit spam, consider integrating registration with Facebook or Twitter, so your user doesn't have to create yet another online profile. Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return.

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Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

SEO Tips for Small Budgets

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Promote the Site - Twitter, Facebook, forums, blogs, etc. From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Keyword Tools - Google has a host of free keyword tools. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services. View Original Articl

INFOGRAPHIC: Social Networking Statistics for 2012

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From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article

INFOGRAPHIC: Twitter vs. Facebook

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From BuySellAds.com, here's an infographic that compares user demographics between Twitter and Facebook to help marketers understand which platform would be more effective for them. View Original Article

VIDEO: Social Media 2013

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Most impressive marketing fact: The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad. From author Erik Qualman, here's a video that looks at major trends in social media going into the next year. Watch on YouTube

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

How to Incorporate a Google +1 Button on Your Website

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The Google +1 button works in the same way as the Like button that Facebook provides and the Share button provided by Twitter. If you’re not using Google + for business yet, you should be. Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty. One of the features that you should use if you use Google + for business is the Google +1 button.

What is Google + and Why it Matters

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Google + is often considered Google’s answer to the social media giant, Facebook. Unfortunately, many people look at Google + as an inferior platform, even though it has millions and millions of users. However, Google + is actually an excellent social network that has a lot of benefits and advantages that other social sites do not have.

VIDEO: Facebook vs. Google+

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From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article

INFOGRAPHIC: Why Social Media Matters to Marketers

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Facebook still commands the widest reach in social media, but marketing opportunities continue to evolve among other platforms and networks. From Brafton, here's an infographic of the current social media landscape, as well as the percentages of brands generating leads via each site. View Original Article

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Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

SLIDESHOW: Upgrade Your Social Media Marketing

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Use Questions on Facebook. Use Calls-to-Action on Facebook. Use Photos on Facebook. Talk About Food on Facebook. Don''t Be Neutral on Facebook. Go Short or Long on Facebook. From Hubspot, here''s a slideshow highlighting 20 data-backed ways to make your inbound marketing efforts in social media more successful. Tell Us Why We Should Follow You. Use Contra-Competitive Timing. Use Tall Images on Pinterest. Put Links 25% of the Way Through Tweets. Use Links to Get Retweets. Stop Talking About Yourself. Say Something New. Stay Positive. Tweet Around 4 p.m.

INFOGRAPHIC: Facebook 2012

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Facebook filed the preliminary prospectus for its initial public offering earlier this year. Analysts predict the company will be valued between $75 and $100 billion. The prospectus revealed some of the numbers behind the company. From Infographic Labs, here's an infographic that shows the current state of the largest player in social media, based on some of the data in the prospectus. View Original Article

Using Vine for Marketing

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Vine is a new short video app that allows you to share a maximum of six seconds of video footage on Facebook, Twitter, or Vine’s native social network. It also allows you to splice together bits of nonconsecutive video content to create a montage. From the Content Marketing Institute, here are six tips for adding Vine to your content marketing arsenal. Show Off Your Brand "Showing" is usually better than "telling". Six-seconds is enough time to show your brand, products or services in action. Pick the approach that’s best for your audience. Use Vine as a teaching or informational tool.

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The Evolution of Local Search

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Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. Google's timetable has been accelerated by Facebook's existing business integration. Foursquare Will Get Bought Foursquare is ripe for purchase by someone like Apple, Google or Facebook. In 2012, a tipping point was reached for local search. From the Hubspot blog, here are six predictions about local search for 2013. This is especially true of Google+ users. View Original Article

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Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Making the Most of Content Marketing Efforts

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Include Facebook social plugins on your blog or Web site. Add your YouTube videos to your Facebook page. Feed your blog content to your Twitter, Facebook, and LinkedIn profiles and pages. Feed your Twitter, LinkedIn, and Facebook updates to your company's blog. Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting.

A Calculator of the Value of Social Media Followers

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Here's the formula: L (Total Likes) Likes on a Facebook page or number of Twitter followers. According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. In order to generate a positive ROI with social media, Hubspot has created and refined a metric they call Value of a Like (VOAL). UpM (Unlikes-per-Month) Unlikes and unfollows. LpD (Links-per-Day) Average number of times you’re posting links. C (Average Clicks) Average number of clicks on the links to your site you’re posting. View Original Article

Building a YouTube Marketing Strategy

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271,000+ Facebook fans. Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had limited success with marketing through retailers, infomercials and other outlets. From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." This tripled their conversion rate. Inspired, Orabrush created their own "bad breath" video that has since received over 13 million views.

Statistics Every Marketer Should Know

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The percentage is certainly high for other age groups as well. "57% of businesses have acquired a customer through their company blog." A blog is the hub of any content marketing strategy. "41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook." Facebook has demonstrated value to all types of companies. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years." Facebook is capable of generating leads AND revenue. Why pursue leads any other way?

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Facebook Page Finder

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The Page Finder is an online resource that offers a tremendous amount of data about what pages are popular on Facebook. Tags are pulled according to how the page was categorized on Facebook, but users of Page Finder have the option of adding tags. million Facebook pages, and includes a tool that will allow an administer of a Facebook page to add it.

INFOGRAPHIC: Why Invest in Social Media Marketing?

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billion pieces of content are shared on Facebook. Every week, 5.3 Social media is an easy, fast and cheap way to promote your business. From Socialkia, here's an infographic that shows why social media is so important and effective for marketers. View Original Article

Bold Social Media Risks

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Take a Stance Nabisco's posted a in support of gay pride on Oreo's Facebook page. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. It also helps put their industry into terms anyone can understand.

Scheduling Your Social Media Marketing Efforts

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Check your business's Facebook Page for questions. Add new content to Facebook like videos or photos. Mondays, Wednesdays and Fridays: Join one hot trend conversation on Twitter and add new content to Facebook. According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Twice Daily in the Morning and Afternoon. Check Twitter via a program like HootSuite. Check LinkedIn.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

INFOGRAPHIC: ROI for Twitter and Facebook

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From Sprout Insights, here's an infographic that attempts to remove misconceptions between marketers and sales-oriented management about the value of social media marketing by measuring the ROI of Twitter and Facebook. View Original Article

SLIDESHOW: Anatomy of a Facebook Ad Campaign

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From AES Connect, here's an infographic that shows the best practices of a Facebook ad campaign. View Original Article

INFOGRAPHIC: Small Business Social Media Use

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Twitter and Facebook are overwhelmingly the main modes of engagement. From Postling and Mashable, here's an infographic of how small businesses manage social media. View Original Article

INFOGRAPHIC: Marketing with Pinterest

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While a relative newcomer, Pinterest is now the third largest social media site after Facebook and Twitter. From Entrepreneur.com and Karen Leland, author of Ultimate Guide To Pinterest For Business, here''s an infographic with ten ways to add Pinterest to your marketing strategy. View Original Article

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Word of Mouth Marketing Lessons

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Make every page of your website easy to share. - Add sharing buttons for Facebook, Twitter, etc. From the Word of Mouth Marketing Blog , three things you can easily do to get people talking about your company/product/content. Tell customers how important their word of mouth is. It's great to have fans, but far more effective if they share the love. Ask for referrals, reviews, and testimonials. These reviews can be essential to finding new fans. Make all of your photos, videos, and white papers easy to forward. Hard to share content is no better than bad content. Test a new topic.

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