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INFOGRAPHIC: Email vs. Facebook vs. App

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In this infographic from Apptive, they compare email marketing to Facebook pages to native applications. What is the best way to engage with your customers? View Original Article

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Content Marketing Checklist

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Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control. Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't build your business there. Ideally, publish to a domain you own.

Avoiding Blogging Pitfalls

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If you must insist on registration to limit spam, consider integrating registration with Facebook or Twitter, so your user doesn't have to create yet another online profile. Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return.

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INFOGRAPHIC: Facebook Marketing

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From SocialMediaOnlineClasses.com, here's an infographic that lists 64 ideas for marketing on Facebook. View Original Article

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

INFOGRAPHIC: Social Media Statistics - 2012

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From Go-Globe.com, here's an infographic that looks at relevant statistics for major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, Youtube and blogs. Infographic by- GO-Globe.com. View Original Article

VIDEO: Facebook vs. Google+

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From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article

VIDEO: Twitter and Facebook Primer for Business Owners

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Social Media Explorer CEO Jason Falls explains how a business owner can easily get started with using Facebook and Twitter, in this video from Entrepreneur.com. View Original Article

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INFOGRAPHIC: Social Networking Statistics for 2012

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From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

INFOGRAPHIC: "Liking" Brands on Facebook

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Lab42 surveyed 1000 social media users about how they felt about "Liking" a brand on Facebook. The survey led to the conclusion that brand pages on Facebook are more important than companies' websites. From Lab42 and the Hubspot Blog, here's an infographic about how brand pages on Facebook are perceived by social media users. View Original Article

INFOGRAPHIC: Twitter vs. Facebook

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From BuySellAds.com, here's an infographic that compares user demographics between Twitter and Facebook to help marketers understand which platform would be more effective for them. View Original Article

How to Incorporate a Google +1 Button on Your Website

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The Google +1 button works in the same way as the Like button that Facebook provides and the Share button provided by Twitter. If you’re not using Google + for business yet, you should be. Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty. One of the features that you should use if you use Google + for business is the Google +1 button.

What is Google + and Why it Matters

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Google + is often considered Google’s answer to the social media giant, Facebook. Unfortunately, many people look at Google + as an inferior platform, even though it has millions and millions of users. However, Google + is actually an excellent social network that has a lot of benefits and advantages that other social sites do not have.

Making the Most of Content Marketing Efforts

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Include Facebook social plugins on your blog or Web site. Add your YouTube videos to your Facebook page. Feed your blog content to your Twitter, Facebook, and LinkedIn profiles and pages. Feed your Twitter, LinkedIn, and Facebook updates to your company's blog. Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Empower Your Employees to Provide Social Media Content

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Who better to provide that media, regardless the form it takes (Twitter, Facebook, blog post, video, etc.), Digital marketing requires a steady stream of branded media. than your employees? But in order to utilize your employees as a content source, you'll need to relinquish some traditional notions about brand marketing processes. Training is overrated. Chances are, most of your employees know what is required to create social engagement. Give them ownership to practice and the flexibility and time necessary to create digital content. View Original Article

VIDEO: Social Media 2013

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Most impressive marketing fact: The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad. From author Erik Qualman, here's a video that looks at major trends in social media going into the next year. Watch on YouTube

SLIDESHOW: Upgrade Your Social Media Marketing

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Use Questions on Facebook. Use Calls-to-Action on Facebook. Use Photos on Facebook. Talk About Food on Facebook. Don''t Be Neutral on Facebook. Go Short or Long on Facebook. From Hubspot, here''s a slideshow highlighting 20 data-backed ways to make your inbound marketing efforts in social media more successful. Tell Us Why We Should Follow You. Use Contra-Competitive Timing. Use Tall Images on Pinterest. Put Links 25% of the Way Through Tweets. Use Links to Get Retweets. Stop Talking About Yourself. Say Something New. Stay Positive. Tweet Around 4 p.m.

Using Vine for Marketing

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Vine is a new short video app that allows you to share a maximum of six seconds of video footage on Facebook, Twitter, or Vine’s native social network. It also allows you to splice together bits of nonconsecutive video content to create a montage. From the Content Marketing Institute, here are six tips for adding Vine to your content marketing arsenal. Show Off Your Brand "Showing" is usually better than "telling". Six-seconds is enough time to show your brand, products or services in action. Pick the approach that’s best for your audience. Use Vine as a teaching or informational tool.

The Evolution of Local Search

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Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. Google's timetable has been accelerated by Facebook's existing business integration. Foursquare Will Get Bought Foursquare is ripe for purchase by someone like Apple, Google or Facebook. In 2012, a tipping point was reached for local search. From the Hubspot blog, here are six predictions about local search for 2013. This is especially true of Google+ users. View Original Article

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A Calculator of the Value of Social Media Followers

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Here's the formula: L (Total Likes) Likes on a Facebook page or number of Twitter followers. According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. In order to generate a positive ROI with social media, Hubspot has created and refined a metric they call Value of a Like (VOAL). UpM (Unlikes-per-Month) Unlikes and unfollows. LpD (Links-per-Day) Average number of times you’re posting links. C (Average Clicks) Average number of clicks on the links to your site you’re posting. View Original Article

INFOGRAPHIC: Why Invest in Social Media Marketing?

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billion pieces of content are shared on Facebook. Every week, 5.3 Social media is an easy, fast and cheap way to promote your business. From Socialkia, here's an infographic that shows why social media is so important and effective for marketers. View Original Article

Bold Social Media Risks

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Take a Stance Nabisco's posted a in support of gay pride on Oreo's Facebook page. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. It also helps put their industry into terms anyone can understand.

Tips for Retooling Your Business

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Make the Web a Money-Generator Dedicate time to create an online community of customers and potential customers using Facebook, Twitter, video, blogging and other social networks. While the recession is over, the business climate remains stormy, and small companies which survived may still be struggling. From Donald Todrin on Entrepreneur.com, here are some tips for SMBs struggling to make the bottom line. Stop Being a Bank for Your Customers Cash flow is important. Establish short-term or no-term payment rules for customers. Define a niche and exploit it. View Original Article

Scheduling Your Social Media Marketing Efforts

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Check your business's Facebook Page for questions. Add new content to Facebook like videos or photos. Mondays, Wednesdays and Fridays: Join one hot trend conversation on Twitter and add new content to Facebook. According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Twice Daily in the Morning and Afternoon. Check Twitter via a program like HootSuite. Check LinkedIn.

Building a YouTube Marketing Strategy

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271,000+ Facebook fans. Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had limited success with marketing through retailers, infomercials and other outlets. From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." This tripled their conversion rate. Inspired, Orabrush created their own "bad breath" video that has since received over 13 million views.

Blogs - The Centerpiece of Content Marketing

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Currency for sharing on Facebook and Twitter. Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. You need to provide content at every step of the purchase process to keep customers engaged. Justifying Blogs: Blogs are easy to use. Limited skill and training is needed to update or modify content. Plus, blogs are inexpensive. Blogs are part of a company's owned media. Blog content can be integrated into your website, or a blog can serve in lieu of a website. Blogs provide branded context for your content.

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VIDEO: Facebook Statistics 2012

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From Arts, Media and Design, here's a video of Facebook demographics that shows its marketing reach. Watch on YouTube

Facebook Ads That Work

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These elements are also important for Facebook ads. The big challenge on Facebook is to grab the attention of the user. Facebook users are just checking in on their social lives. So Facebook ads must also have an element of distraction. Hubspot identified ten effective Facebook ads. Exclusively" means that this ads was created for Facebook fans only.

VIDEO: Facebook Statistics

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Here are three video infographics that explorer the prevalence of Facebook. From Time, "One Minute on Facebook" "Facebook: Facts and Figures" "Facebook by the Numbers

INFOGRAPHIC: Increasing Your Facebook Reach

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From Mariposa Interactive, here's an infographic about how businesses can optimize their Facebook posts. View Original Article

INFOGRAPHIC: Global Facebook Statistics

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From iCrossing, here's an infographic that looks at Facebook usage in several countries. Included: Number of Facebook users. Number of male Facebook users. Number of female Facebook users. % of population not using Facebook. Average Age. Addictedness scale. View Original Article

INFOGRAPHIC: Quantifying Facebook

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From Visual Loop, here's a video infographic that gives perspective on the dramatic pervasiveness of Facebook. View Original Article

INFOGRAPHIC: Brand Page Strategy - Google+ vs. Facebook

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While Google+ doesn't have Facebook's reach, it's still a marketing tool to be considered. From Pardot, here's an infographic comparing Google+ and Facebook pages, and tips on formulating a marketing strategy for each. Though Google+ has only been around for a year, many business pages are thriving there. View Original Article

Facebook Page Finder

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The Page Finder is an online resource that offers a tremendous amount of data about what pages are popular on Facebook. Tags are pulled according to how the page was categorized on Facebook, but users of Page Finder have the option of adding tags. million Facebook pages, and includes a tool that will allow an administer of a Facebook page to add it.

Great Facebook Pages

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One of the best ways to do that is through a Facebook Page. Hubspot shares a list of 20 companies that are doing Facebook right. 1. Four out of five US businesses will be using social media for their marketing efforts this year. Social media offers opportunities for getting found by prospects and interacting with prospective customers. Zappos 3. McDonalds 4. iTunes 6. Jones Soda 7.

Video: 10 Facts about Facebook

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From Visual Loop, here's a short video that shows the huge influence of Facebook and underscores its importance to marketers. 10 facts about facebook from marklukas on Vimeo. View Original Article

INFOGRAPHIC: A World without Facebook

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From SingleGrain, here's an infographic that shows the magnitude of Facebook's influence. View Original Article

Facebook Redesigns Facebook Pages

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Recent and upcoming changes to the design of Facebook Pages promises to give social media marketers more flexibility to increase engagement. Pages will look and function more like user profiles. Pages will have more opportunities to share. Upcoming changes will allow advertisers to determine the tab where visitors land when they click on an ad. Early feedback on the changes has been positive. View Original Article