The case study PDFs that you've published can become a "best practices series" delivered through a set of special Webinars where users can post questions via Twitter and Facebook with your team answering them in real time. Diving into social media and mobile media can be quite daunting for B2Bs. The tools may be easy, but the environment is complex. But how, you ask? Organize.
Facebook group? Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. Naturally, I count myself among them. But where I diverge from the pack is in what, precisely, I'm advocating of companies: My message isn't limited to participation in today's media, but one far more focused on innovation from today's B2B marketers. Check!
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