| | | Chris Koch | |  Facebook | 30 articles |
| Page 1 of 1 | Previous | Next | CHRIS KOCH MAY 13, 2011 Social media’s Hallmark Moment: the Twitter Auto DM If your on Facebook too hit me up!” Cause hitting peeple up on Facebook is what me like to do. Social Media Facebook Online Communities Social network TwitterI take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. try to imagine the impulses that motivate the writers behind these parsimonious hanging chads of fake individualized attention. Technology is wonderful isn’t it? What do you do?” | CHRIS KOCH AUGUST 5, 2011 4 Reasons Why Facebook Stinks for B2B Marketing The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. m not saying that B2B companies shouldn’t be on Facebook. think every company should be on Facebook. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. Much of what works on Facebook seems to fall into two camps: Charity. | | | | | |
| CHRIS KOCH DECEMBER 28, 2010 15 things marketers should stop doing and thinking in 2011 From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along. Latest Post Marketing Strategy Mobile Marketing Social Media B2B marketing Business Facebook ITSMA Research LinkedIn Marketing ROI Rate of return Smartphones Social network TwitterSocial media cause people to waste time at work. Social media has ROI. don’t. | CHRIS KOCH OCTOBER 30, 2009 Want proof that the C-suite is into social media? Here it is. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. There are two rivers of content at conferences. One is the river of planned content—the conference theme, the presentations, etc.; the other is the river of conversation that flows through the event at breaks, meals and receptions. This is where you get the dope on the shared challenges of the attendees. We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. | CHRIS KOCH AUGUST 3, 2010 13 qualities of a good social media voice When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Tags: Social Media B2B marketing Business Facebook Internet Marketing LinkedIn marketing Marketing and Advertising social media management Twitter After all, the tools themselves are dead simple. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. But developing a social media voice is a more complicated proposition. Grammatical. Communal. Dialectal. Original. | CHRIS KOCH JULY 10, 2009 How old-school data capture is poisoning marketing and what to do about it in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. In our recent Web 2.0 efforts so far (by 67% of respondents). Increased lead generation” was farther down the list—24% are seeing it. for at least that long. | | | | | | | |
| -
CHRIS KOCH | FRIDAY, NOVEMBER 12, 2010 Stop doing PR. Start doing visibility.
Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Tags: Latest Post Marketing Strategy B2B marketing Facebook LinkedIn PR PR Strategy Press release Public relations Social Media Social network Subject matter expert Twitter Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. m not saying we fire all PR people. Outreach. Gatekeeper. Placement. Visibility. MORE >> -
CHRIS KOCH | FRIDAY, MARCH 25, 2011 The prerequisite to effective social media: the idea organization
Latest Post Social Media Thought Leadership B2B marketing Boston Business Facebook Idea Marketing Idea Organization ITSMA marketing Marketing and Advertising New York Silicon Valley Subject matter expertAt the first of ITSMA’s series of road shows this week in Silicon Valley this week (there’s still time to sign up for New York and Boston next week!) I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. What do I mean by an idea organization? MORE >> -
CHRIS KOCH | TUESDAY, AUGUST 3, 2010 15 qualities of a good social media voice
When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Tags: Social Media B2B marketing Business Facebook Internet Marketing LinkedIn marketing Marketing and Advertising social media management Twitter After all, the tools themselves are dead simple. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. But developing a social media voice is a more complicated proposition. Relevant. Empathetic. Generous. Responsive. MORE >> -
CHRIS KOCH | FRIDAY, MAY 20, 2011 How to get employees involved in social media: focus on ideas
Latest Post Social Media Thought Leadership B2B marketing Business Facebook Idea marketing Marketing and Advertising social media management social media strategy Subject matter expert TwitterMany marketers involved in social media management tell me that they struggle to get their subject matter experts engaged in social media. But focusing solely on engagement is the wrong goal. What we should be talking about instead is getting those experts involved in creating ideas. In an interview this week with Stephanie Tilton (thanks, Stephanie!) Knowledge share sessions. Awards programs. MORE >> -
CHRIS KOCH | FRIDAY, JUNE 26, 2009 Three steps for B2B marketers to build a personal social media presence
To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. d like to be able to connect with more B2B colleagues through LinkedIn and Facebook, but sending invites to people who I only know through their blog posts or their professional credentials seems incredibly presumptuous. Transfer Twitter relationships to LinkedIn and Facebook. There are all sorts of opinions about whether LinkedIn or Facebook is better for business contacts. That was the why of social media. Monitor. CMO 2.0 MORE >>
- Is Twitter “social?” CHRIS KOCH | FRIDAY, SEPTEMBER 23, 2011
- Where is the utility in mobile apps for B2B? CHRIS KOCH | MONDAY, DECEMBER 10, 2012
- Is “social media campaign” an oxymoron? CHRIS KOCH | FRIDAY, DECEMBER 2, 2011
- 3 factors in winning the social media horse race CHRIS KOCH | TUESDAY, AUGUST 23, 2011
- The crisis of buyer information in B2B and how to fix it CHRIS KOCH | TUESDAY, AUGUST 16, 2011
- How Facebook’s privacy disasters will change B2B marketing CHRIS KOCH | FRIDAY, MAY 21, 2010
- Is “social media campaign” an oxymoron? CHRIS KOCH | FRIDAY, DECEMBER 2, 2011
- How to use social media for B2B CHRIS KOCH | FRIDAY, MARCH 19, 2010
- Eight reasons to monitor social media and a list of tools for doing it CHRIS KOCH | WEDNESDAY, DECEMBER 23, 2009
- The crisis of buyer information in B2B and how to fix it CHRIS KOCH | TUESDAY, AUGUST 16, 2011
- 3 factors in winning the social media horse race CHRIS KOCH | TUESDAY, AUGUST 23, 2011
- Is Twitter “social?” CHRIS KOCH | FRIDAY, SEPTEMBER 23, 2011
- Why the volume and quality of interactions with customers has to pass for social media ROI CHRIS KOCH | FRIDAY, JANUARY 22, 2010
- Why B2B marketers need to embrace deal marketing CHRIS KOCH | TUESDAY, DECEMBER 29, 2009
- Six factors driving B2B social media marketing adoption CHRIS KOCH | FRIDAY, NOVEMBER 20, 2009
- We’re missing the real social media revolution CHRIS KOCH | MONDAY, OCTOBER 12, 2009
- Want to know which social media tool to bet on? Look at their relationship models. CHRIS KOCH | FRIDAY, SEPTEMBER 18, 2009
- Want to know which social media tool to bet on? Look at their relationship models. CHRIS KOCH | FRIDAY, SEPTEMBER 18, 2009
- Five reasons why B2B marketers should be in social media even if their companies are not CHRIS KOCH | THURSDAY, JUNE 25, 2009
| |
