Buzz Marketing for Technology

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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. The more active you are, the more noticeable you will become.

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault Chances are you've viewed recent reports about Facebook's surprisingly low. Hashtags Twitter #MyFirstVolvo AMEX Facebook Google hashtags Instagram Kindle Fire Smartsy SwedeSpeakPosted in Hashtags Twitter. Hashtags have been around for a while. Make them mean something. Avoid open-ended questions.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Well today’s marketers are growing up digital – they create aps, they place Facebook ads, they run some mobile ads and design augmented reality games – all before lunch! Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? The role of the CDO in the enterprise has gotten a great deal of attention in recent months. But we’ve clearly reached a tipping point.

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions. How are you monetizing your fans?

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Going forward, we’ll see more brands using social data to personalize experiences on their websites, as well as applying testing and personalization to their own Facebook pages. Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. We know the deal—people are spending, and continuing to spend, more and more online. Every year, Cyber Monday will beat out the last.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. This is why today on Facebook seems so familiar to me – while the buying process is less about keywords and more about precise targeting – the costs seem awfully familiar. Share this on Facebook.

9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Related posts: Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault Chances are you've viewed recent reports about Facebook's surprisingly low. 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers According to HubSpot, ninety three percent of adults on the. Posted in QR Codes. The tale of the QR code is a sordid story.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Find diehard fans on Twitter, Facebook and LinkedIn. Blogging Buzz Marketing Content Marketing Conversational Marketing Facebook Marketing Social Media Social Networking Strategy CEO CFO Customer Support Jive LinkedIn Groups TwitterSocial media definitely pays off, but you’ve got to focus on the approach not the tools. Never is that more true than at budget time. Users. Employees.

HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

Special thanks to Dennis Yu, CEO of BlitzLocal for not only calling me out on this for my Fan page called Facebook for Business. But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. Will Facebook replace your B2B Marketing email system?

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Now consider the fact that the  Pew Hispanic Center  found that 68 percent of Latino Internet users say they regularly use Facebook, Twitter and other social media, compared to just 58 percent of all U.S. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the  U.S. Census Bureau , nearly 17 percent of the U.S. million in 2000 to 50.5

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Use Facebook Data to Unlock Consumer Affinity

Buzz Marketing for Technology

When I started this blog back in 2006 Facebook was just getting going but nobody  had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They work with firms like RIM to grow their 33 Facebook pages, with built in workflow, scheduling, and in multiple languages. So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. looked at dozens of dashboards, and reams of reports. FREE MONITORING SERVICES. PAID MONITORING SERVICES.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them. How often do you hear brands bragging about reaching 1 million fans or “likes” on their Facebook page? Posted in eCommerce Optimization Personalization. Make data your best friend.

The Emotion found in Social Data

Buzz Marketing for Technology

Data Mining Emotion Facebook Listening Social Media Twitter Andrew Jeavons emotion Social media data Survey AnalyticsLet’s be clear.  Most people who write on social media outlets don’t do so just for the sake of doing it.  As Jeavons points out, most feedback is conducted via traditional methods that suffer from huge structural deficits. In some contexts emotions are considered bad. 

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook. Enjoy!

Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers According to HubSpot, ninety three percent of adults on the. Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. Learn from those who are bigger, faster and stronger. Test your theory.

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Business Intelligence Data Mining Facebook Innovation Listening Monitoring Social Media Twitter Google Nick Carr Sentiment Social Media Analysis

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Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

But there are great opportunities, such as the ways social media data is being used in the stage-gate funding process for solution development. 2)   Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? The answer is always a bit different depending on the product or service.

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

couple years ago, Canlis, a restaurant in Seattle widely regarded as the best in the city, celebrated its 60th birthday, and to mark the occasion, it ran a Facebook and Twitter contest where the winners were able to dine at 1950’s prices. The “scavenger hunt” started anew every day, as the restaurant posts a clue to the menu’s whereabouts, via their Twitter and Facebook accounts.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below). IAB Mixx Research.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. Only.2% of Fans ever return to a Fan page and in some cases it’s more like.02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Like Doug I was experimenting with this new technology in all of its forms from RSS, blogging, podcasts, videos, twitter, social networks, Facebook applications, mobile, location based applications and as you have seen me speak about before I think the role of marketing is changing to one that is becoming more like a Marketing Technologist. The answer was – neither of us knew! Technology.

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

So they expect the same personalized experience they get on your site to be on their smartphones, in their email and even on Facebook. Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages? The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business.

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. New social media tools for B2B marketers.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

Canadian Facebook Fascination Hits Home. Canadian Facebook Fascination Hits Home. I was in Toronto this weekend speaking at the annual TAPA Trade Forum, presented by the Toronto Alliance for the Performing Arts. First, according to what I heard at the conference (and this article ), Toronto has over 1 million Facebook users. just want everything on Facebook!" About.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

Well today’s marketers are growing up digital – they create aps, they make Facebook pages, they test mobile ads and design augmented reality games – all before lunch! This explains many of the calls I have been getting from recruiters also looking for someone just to do “all that digital stuff” for the CMO. Said differently, I think they are looking for Marketing Technologists!

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Share this on Facebook. We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Linkedin. Share this on del.icio.us.

More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

Business Intelligence Content Marketing Facebook Inbound Marketing Lead Nurturing Social Media B2B Marketing Business Marketing buyer personas content marketing Facebook Marketing mad marketing tv marketing tips Paul DunayAfter last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Facebook. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. more share options. fewer share options. This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close. This video has been added to your favorites. Remove from Favorites. Add to Favorites.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.