| | | Buyerology | |  Facebook | 11 articles |
| Page 1 of 1 | Previous | Next | BUYEROLOGY MAY 18, 2011  Social Buyerology: Understanding Buyers in the Social Age The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook. Image by aafromaa via Flickr. The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age. Why do some work and others do not remain a puzzle. | BUYEROLOGY JULY 24, 2011  The New Social Buyer Ecosystem The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily. Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. The pace in 2011 has noticeably quickened. New Buyer Perspectives Evolving. Not sure I get it. | | | | | |
| BUYEROLOGY NOVEMBER 28, 2010  How Social Media is Transforming the B2B Buying Experience What buyers appear to be saying is not “where are you on Twitter or Facebook” but “how can I be educated, have a learning experience, and be in a collegial bond to solve some real problems” without all the fanfare that surround the "find me" and "follow me "edicts. Image by dusan.writer via Flickr. So what really is going on? No kidding! | BUYEROLOGY MAY 1, 2011  Plan for the Social Buyer Before It’s Too Late For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010). Image via Wikipedia. To say things are changing is an understatement. What is happening? What do I mean? Related articles. | BUYEROLOGY MAY 2, 2010  3 Not-So-New Social Behaviors of the Digital Buyer Persona was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter. Not sure what to really do with social communities but feeling the pressure to do something, coupons are becoming a prevalent part of social communities like Facebook. Image by luc legay via Flickr. These behaviors are not-so-new. | BUYEROLOGY JUNE 1, 2011  Social Buyerology: Listening to the Social Buyer While it is easy and quick to think of social interaction in terms of technology and platforms such as Facebook and LinkedIn , savvy B2B social marketing means focusing on how these interactions are changed and what potential exists to create new ways of interacting with social buyers. Image via Wikipedia. This is the third installment of my reflection on Social Buyerology. | | | | | | | |
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BUYEROLOGY | FRIDAY, MAY 13, 2011  Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior
Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom. Yes, Facebook usage nearly doubled compared to last year but it still does not have anywhere near the usage levels that traditional channels have when it comes to B2B purchasing. Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. Facebook, while a wonderful personal and consumer social platform, remains questionable as a B2b marketing and selling platform in my mind. Related articles. MORE >> -
BUYEROLOGY | MONDAY, AUGUST 16, 2010  The Defining Moments in Digital Marketing
To be sure, the rise of Twitter and Facebook can be described as defining moments in social media and digital marketing. believe that a result of this anticipatory ability on the part of several leading organizations will be the creation of new media channels that ultimately may eclipse Twitter and Facebook in the minds of buyers. Cover via Amazon. This has been a summer of many defining moments on a personal level. Graduations, rare extended family vacation, a wedding, a 25th wedding anniversary, a family reunion, a move, and minor health related issues. MORE >> -
BUYEROLOGY | MONDAY, APRIL 19, 2010  Can Culture Shock Align Sales and Marketing?
Now there is the added challenge of figuring out how to reach customers through sophisticated email, paid search, iPhone, BlackBerry, Facebook, and the new question burning up Twitter today – should we buy promoted tweets! Image by scottpowerz via Flickr. " I thought of this statement as I reviewed strategies with a group of sales and marketing executives recently. Dave was right on the mark with this statement. For both sales and marketing it really does amount to culture change. Two major events have happened in two years. MORE >> -
BUYEROLOGY | WEDNESDAY, MAY 5, 2010  The Pull of the Digital and Social Media Storm
For example, how do you distinguish meaningful from non-meaningful tweets or Facebook page views? Image by HubSpot via Flickr. The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing. This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries. “The transformation of marketing organizations, practices and functions is well underway. Granted, there is much being said here. MORE >> -
BUYEROLOGY | SATURDAY, APRIL 24, 2010  The Rise of the Digital Buyer Persona
Although we are beginning to get some indications of where buyers are going, (for example Facebook and Twitter) and an idea of when (i.e. Image by Intersection Consulting via Flickr. have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now. To say buyers have changed during that time would be an understatement. Most notably, the B2B buying process has undergone a significant transformation within the past three years. MORE >>
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