Biznology

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6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

Make the most of your social media fans

Biznology

Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. Most brands and companies today have some sort of social media presence. But here’s a new development.

Influencer marketing tools of the trade

Biznology

wouldn’t say that Traackr is ideal for long-tail blogger outreach but it’s perfect for the sort of cross-platform and cross-channel influencer outreach I am interested in doing, including unboxing reviews on YouTube, Periscope, and Facebook Live, and other Very High Caste engagement where many touches and very close oversight is essential. We’re off to the races! Love it!

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Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Let ’em know you mean business.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

Surefire Social introduces SurePulse “webmaster tools”

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And, it’s open and extensible, allowing the SurePulse app to grow in usefulness based on 1) what you, their customers, need added and 2) the data sources that are open, accessible, and have a delicious firehose API (I’m looking at you for sucking, Facebook’s Mark Zuckerberg!). Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. Like this post?

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How to improve your company’s Facebook page

Biznology

1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages.

Why 9Round should be using SOCi for social media management

Biznology

So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. And, as a gym, they’re taking over. It was frustrating. Cool, right?

Your team is the best content source for search

Biznology

While you make not care about it now, produce your recordings as well as you can with the best equipment you can afford (to rent) if only to have a viable sample when and if you should decide to extend your corporate storytelling to Vine, Insta, Periscope, Facebook Live, or even video uploads to YouTube, Facebook, and Google+. Admit it. That’s smart. How about  James Lipton ?

Audience Lab is a secret weapon for political advertisers

Biznology

Internet Marketing Mobile Marketing Paid Search Ad filtering AdSense Advertising Advertising agency Facebook Google Online advertisingAudience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. Why war?

The state of the blogger outreach union ten years on

Biznology

While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the  LinkedIn Publishing Platform. Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. Groan.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

10 essentials missing from your business website

Biznology

You can even add a Facebook “like” box, Twitter feed, Instagram feed, Pinterest plugin (for sharing pictures), or other social media plugins to connect your online profiles. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Better Comments Setup. Contact, Order, or Request Form.

Build a page and profile for absolutely everything

Biznology

If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. Today I might bandit and set up pages on Google+ and Facebook as well. Bally Total Fitness Bernie Sanders Facebook Google instagram linkedin location-based marketing Promoted Tweets twitterPeople are mobile. Right?

Your big marketing budget is not as big an advantage anymore

Biznology

But it just isn’t true that cost-effective techniques such as SEO and email marketing are somehow less valuable than pricey paid search and Facebook ads. I am not saying to stop doing Facebook ads. Agile Marketing Content Marketing Market Research Traditional Marketing advertising cost Digital marketing Facebook marketing budget marketing costAnd in general, he was right.

Visitors hate online ghost towns more than spammy auto posts

Biznology

Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?

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Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Influencer marketing should not be about collecting influencers

Biznology

Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. followers, 5,000 friends on Facebook, 3,456 subscribers on YouTube, and 7,298 followers on Instagram. Now’s your turn.

SOCi allows me to load up on topical social content and then let go

Biznology

That wasn’t OK with me so I created a Facebook Page , a Twitter Profile , and a Google+ Page for the 9Round gym I attend at Penrose Square. He, his partners, and trainers are not prioritizing social media marketing and currently are maintaining a single Facebook Page and Twitter Profile for all of their Northern Virginia locations. People love to learn and grow. Like this post?

Launching your social campaign with guns blazing!

Biznology

Facebook : /chrisabraham 5k followers. Share on Facebook. Like Facebook Page. Review Facebook Page. Like Facebook Post. While I am always more than happy to personally use @chrisabraham, etc, as the campaign account, it would benefit the campaign if my clients were to allow me to have admin access to their Twitter and Facebook Page. followers. followers.

Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

Biznology

Social Media Marketing Aerial photography Agreeableness Algorithm Android (operating system) Application programming interface Australian Broadcasting Corporation Bit Earth Earth Day Engadget Engagement marketing Facebook Google Google Alerts Google Maps HTML Login Radio button Short Message Service social media Spacecraft twitter Uniform Resource LocatorManageFlitter. Simple. Crowdfire.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Tools I use to amplify social campaigns

Biznology

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. What is it called when you stoke your followers into a dance frenzy?

IF you haven’t THEN you should use IFTTT for social

Biznology

IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Post all Facebook Page updates to Linkedin. Any questions?

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My Top-5 Most Compelling Apps

Biznology

It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. So, when you subscribe to my Gaggle, you can easily retweet the tweets I place into my Gaggle queue and share any of the LinkedIn, Facebook, and Google+ content I place into the queue. Circloscope. FullContact is worth it. Scrubly.

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Add For Immediate Release to your podcast queue

Biznology

He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. So, it was an honor to be included. Do we fix them or ditch them?

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

What is Social Media Marketing?

Biznology

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. have been putting together my company’s capabilities deck and have really had to think about this very carefully. monitoring (what are people saying about you?), development (is anyone listening?),

The best automagical Twitter following tools for your business

Biznology

Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns. More on that later. ManageFlitter. Team Members 1.

Your website is wearing mom jeans and shoulder pads

Biznology

And so many of your clients and brands — the ones that fill the  clients ,  case studies , and  testimonials  portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile  have changed. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Like this post?

3 predictions for online marketing in 2016

Biznology

Pop them into the comments or let me know on Facebook or Twitter. thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Even the freebie open source MySQL is actually capable of amazing things. Happy 2016.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. amazon.com (Photo credit: soumit). Read on to understand why.

You never get a second chance to make a first impression

Biznology

Email Marketing Local Marketing A/B testing Aconcagua AdSense Advertising Facebook Fortune 500 Google India List of chief executive officers New York CityNo matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Are you the box for me? Bugger.

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Use Instagram as the starting point to promote your business online

Biznology

I recently ended my stint as Content and Social Media Chair of  MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting online via social media and also trying to get everyone else on the Board to Tweet, Tumbl, and Facebook as well. Content Marketing Social Media Marketing Facebook Flickr Google Hootsuite instagram social media twitter

Facebook paid sponsored content will meet you only halfway

Biznology

After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Finally, when I went PoMo , I wrote, “I just promoted three Facebook posts today, just to see what happens.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

How to be a Google+ success

Biznology

It’s a bona fide online community along the lines of The Well, Slashdot, and Reddit more than it’s like LinkedIn , Pinterest, or Facebook. Leave Facebook (goodbye friends and family) and commit to Google Plus, your new online home. Ochman Facebook Google Google Plus linkedin Meta Network Reddit Search engine optimization Second Life twitter Leave them behind.

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You can only win search by winning social

Biznology

Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does. Google is Fighting a Robot Army and a Zombie Horde. When a town loves where they live, they support it with their  Time , Talent , and Treasure. Like this post?

Search 101

The business of reviews and search and for small hotels and restaurants

Biznology

But I couldn’t live share any of this to Facebook, Instagram, or Twitter, real time, so I wasn’t feeling incented to take photos there, really, or not nearly as often. I was so impressed as to how well Luka and Livia responded to my needs, my discomfort, and were willing to respond almost immediately. And, I fully intend to return. And this is how the charming hoteliers did it.

Social media content discovery and curation for the win

Biznology

SOCi does an amazing job automagically service up content into predefined categories that you can sort through and then collect into a library to be used later or by someone else in your group, share it immediately across the social media platforms you’ve linked up to all your respective  Google +, Facebook , LinkedIn , and Twitter profiles. You’re kind of screwed. Buffer.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

One person can change the world. Thank you, Internet

Biznology

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Create a Facebook Page — 1.23 billion people are on Facebook! Treat it a little bit like Facebook for your voice. Right now. And that’s good for you. Don’t hide.