Biznology

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The simple truth about what’s driving digital next year

Biznology

Well, we’re already starting to see this transition with the commitments to live video on Facebook , the introduction of “stories” into Instagram , and Twitter buying Periscope and integrating its live videos to its content streams. In fact, given that Facebook owns Instagram , it’s a clear sign that the social giant sees the writing—or more accurately, the video—on the wall.

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

The more the messier for content marketing SEO success

Biznology

Blog content, not ephemeral tweets or facebooks. You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Leave everything else as close to as-is as possible. Please. America voted Donald J. Google is mostly populist.

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4 Ways to really engage your customers on social media

Biznology

Take a look at these four ways to encourage your audience to engage with you on Facebook and other social platforms. The chain asked fans to select a winning March Madness team and post about it on their Facebook page. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Word questions with care.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

How to improve your company’s Facebook page

Biznology

1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages.

Exploit the hours employees spend on social media

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One in ten people will even sneak a peek at their Facebook accounts during bathroom breaks. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. Forty percent of people log on during lunch and an additional forty percent check it intermittently throughout the day.

Influencer outreach is more PR than marketing or advertising

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When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Let ’em know you mean business.

Micro-influencer marketing is the new long tail

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So, on that note, my buddy and colleague, Dan Krueger , and I  are at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. Ayre via Facebook.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

How to reach your customers at work or at home

Biznology

Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.  By adding consumer data to your audience build, you’ll improve your reach dramatically. Have you ever wished you knew more about the consumer side of your business customers? Access hard-to-reach segments. As an example, look at the case of Ajay Gupta himself.

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Visitors hate online ghost towns more than spammy auto posts

Biznology

Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?

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50 Facts about online consumer behavior not to ignore

Biznology

95% of Millennials expect brands to have a Facebook presence. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. 81% of consumers research online before buying. ( GE Capitol ). Here are 50 facts about online consumer behavior not to ignore. FINDING YOUR AUDIENCE. Conductor ). Google ). Interbrand ).

Audience Lab is a secret weapon for political advertisers

Biznology

Internet Marketing Mobile Marketing Paid Search Ad filtering AdSense Advertising Advertising agency Facebook Google Online advertisingAudience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. Why war?

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. amazon.com (Photo credit: soumit). Read on to understand why.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Why 9Round should be using SOCi for social media management

Biznology

So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. And, as a gym, they’re taking over. It was frustrating. Cool, right?

My Top-5 Most Compelling Apps

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It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. So, when you subscribe to my Gaggle, you can easily retweet the tweets I place into my Gaggle queue and share any of the LinkedIn, Facebook, and Google+ content I place into the queue. Circloscope. FullContact is worth it. Scrubly.

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What is Social Media Marketing?

Biznology

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. have been putting together my company’s capabilities deck and have really had to think about this very carefully. monitoring (what are people saying about you?), development (is anyone listening?),

I’m an influencer, pay me more!

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WordPress’s imminent update, and the woes of news publishers on Facebook. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel,  Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Kindness opens many doors online.

Tools I use to amplify social campaigns

Biznology

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. What is it called when you stoke your followers into a dance frenzy?

Build a page and profile for absolutely everything

Biznology

If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. Today I might bandit and set up pages on Google+ and Facebook as well. Bally Total Fitness Bernie Sanders Facebook Google instagram linkedin location-based marketing Promoted Tweets twitterPeople are mobile. Right?

The state of the blogger outreach union ten years on

Biznology

While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the  LinkedIn Publishing Platform. Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. Groan.

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

While the traffic to their blogs may be only 500-2,000 visitors-a-month, their true fame burns bright on YouTube or Facebook. followers on Twitter , 5,000 friends on Facebook , 7,000 connections on LinkedIn , 3,500 subscribers on YouTube , 2,000 followers on Pinterest , 1,000 followers on Vine , 7,600 followers on Medium.com , and over 7,500 on Instagram. Maryanne Conlin. Indeed!

10 essentials missing from your business website

Biznology

You can even add a Facebook “like” box, Twitter feed, Instagram feed, Pinterest plugin (for sharing pictures), or other social media plugins to connect your online profiles. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Better Comments Setup. Contact, Order, or Request Form.

How to be a Google+ success

Biznology

It’s a bona fide online community along the lines of The Well, Slashdot, and Reddit more than it’s like LinkedIn , Pinterest, or Facebook. Leave Facebook (goodbye friends and family) and commit to Google Plus, your new online home. Ochman Facebook Google Google Plus linkedin Meta Network Reddit Search engine optimization Second Life twitter Leave them behind.

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IF you haven’t THEN you should use IFTTT for social

Biznology

IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Post all Facebook Page updates to Linkedin. Any questions?

Contactually is a flawed secret weapon

Biznology

Her advice to me?  Do some ScaleMail, maybe check out Facebook , then come back to ScaleMail a little later, then go check out Twitter , then come back to ScaleMail, then hop onto GaggleAMP, then pop back to ScaleMail — six separate times. While online influencer marketing  is my  raison d’être, business development is my new jam. Nothing’s perfect. Like this post?

Google+ is an antisocial network

Biznology

Even Facebook Has Humble (though Haughty) Beginnings. Even Facebook adapted its apps, algorithms, priorities, and attractions based on what it learned from its users as it quickly took over the entire world. ” The Light at the End of the Tunnel is … Facebook? Same thing with Facebook. For most, Google+ is an antisocial network. Antisocial Networking Service.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

And, it’s open and extensible, allowing the SurePulse app to grow in usefulness based on 1) what you, their customers, need added and 2) the data sources that are open, accessible, and have a delicious firehose API (I’m looking at you for sucking, Facebook’s Mark Zuckerberg!). Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. Like this post?

Your team is the best content source for search

Biznology

While you make not care about it now, produce your recordings as well as you can with the best equipment you can afford (to rent) if only to have a viable sample when and if you should decide to extend your corporate storytelling to Vine, Insta, Periscope, Facebook Live, or even video uploads to YouTube, Facebook, and Google+. Admit it. That’s smart. How about  James Lipton ?

Remember to market to your own influencer network

Biznology

B2B Marketing Business Development and Sales Email Marketing Marketing Automation Web Applications Coconut oil Facebook Influencer marketing instagram linkedin snapchat social media twitter YouTubeI really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. What Is Contactually?

The best automagical Twitter following tools for your business

Biznology

Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns. More on that later. ManageFlitter. Team Members 1.

One person can change the world. Thank you, Internet

Biznology

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Create a Facebook Page — 1.23 billion people are on Facebook! Treat it a little bit like Facebook for your voice. Right now. And that’s good for you. Don’t hide.

Google+ is an island of misfit toys

Biznology

Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. The reasons why people like Google+ are three-fold. 1) For whatever reason, people consider Facebook to be Goliath and Google+ to be little David. Market!

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Facebook paid sponsored content will meet you only halfway

Biznology

After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Finally, when I went PoMo , I wrote, “I just promoted three Facebook posts today, just to see what happens.

Add For Immediate Release to your podcast queue

Biznology

He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. So, it was an honor to be included. Do we fix them or ditch them?

Influencer marketing should not be about collecting influencers

Biznology

Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. followers, 5,000 friends on Facebook, 3,456 subscribers on YouTube, and 7,298 followers on Instagram. Now’s your turn.

Influencer marketing tools of the trade

Biznology

wouldn’t say that Traackr is ideal for long-tail blogger outreach but it’s perfect for the sort of cross-platform and cross-channel influencer outreach I am interested in doing, including unboxing reviews on YouTube, Periscope, and Facebook Live, and other Very High Caste engagement where many touches and very close oversight is essential. We’re off to the races! Love it!

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Earned-media micro-influencer marketing master class

Biznology

Social media is much bigger than Facebook. While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. My goal? Shashi’s class is as amazing and as popular as he is. Build brand awareness?

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