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6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

If you post it will they come?

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So, the moment I post this onto Biznology, I’ll do the following: I’ll run over to Facebook’s Sharing Debugger to make sure all my shares will look right. Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as  Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page.

I’m an influencer, pay me more!

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WordPress’s imminent update, and the woes of news publishers on Facebook. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel,  Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Kindness opens many doors online.

Social media, echo chambers, and the decline of discourse

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It’s easy to blast insults at people we disagree with on Facebook, where there is no expectation of a give-and-take. Social Media/PR Brexit Brookings Institution Chicago Tribune Dhruva Jaishankar donald trump echo chamber election 2016 Facebook Garrison Keiller misinformation politics Robert Gates social media Television twitter UKcould not have been more wrong. The U.S.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.

Why 9Round should be using SOCi for social media management

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So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. And, as a gym, they’re taking over. It was frustrating. Cool, right?

Surefire Social introduces SurePulse “webmaster tools”

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And, it’s open and extensible, allowing the SurePulse app to grow in usefulness based on 1) what you, their customers, need added and 2) the data sources that are open, accessible, and have a delicious firehose API (I’m looking at you for sucking, Facebook’s Mark Zuckerberg!). Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. Like this post?

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Audience Lab is a secret weapon for political advertisers

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Internet Marketing Mobile Marketing Paid Search Ad filtering AdSense Advertising Advertising agency Facebook Google Online advertisingAudience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. Why war?

Influencer marketing tools of the trade

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wouldn’t say that Traackr is ideal for long-tail blogger outreach but it’s perfect for the sort of cross-platform and cross-channel influencer outreach I am interested in doing, including unboxing reviews on YouTube, Periscope, and Facebook Live, and other Very High Caste engagement where many touches and very close oversight is essential. We’re off to the races! Love it!

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Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.

Make the most of your social media fans

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Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. Most brands and companies today have some sort of social media presence. But here’s a new development.

The state of the blogger outreach union ten years on

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While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the  LinkedIn Publishing Platform. Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. Groan.

Your team is the best content source for search

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While you make not care about it now, produce your recordings as well as you can with the best equipment you can afford (to rent) if only to have a viable sample when and if you should decide to extend your corporate storytelling to Vine, Insta, Periscope, Facebook Live, or even video uploads to YouTube, Facebook, and Google+. Admit it. That’s smart. How about  James Lipton ?

Visitors hate online ghost towns more than spammy auto posts

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Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?

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Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Build a page and profile for absolutely everything

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If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. Today I might bandit and set up pages on Google+ and Facebook as well. Bally Total Fitness Bernie Sanders Facebook Google instagram linkedin location-based marketing Promoted Tweets twitterPeople are mobile. Right?

10 essentials missing from your business website

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You can even add a Facebook “like” box, Twitter feed, Instagram feed, Pinterest plugin (for sharing pictures), or other social media plugins to connect your online profiles. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Better Comments Setup. Contact, Order, or Request Form.

Influencer marketing should not be about collecting influencers

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Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. followers, 5,000 friends on Facebook, 3,456 subscribers on YouTube, and 7,298 followers on Instagram. Now’s your turn.

IF you haven’t THEN you should use IFTTT for social

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IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Post all Facebook Page updates to Linkedin. Any questions?

GPS 97

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Tools I use to amplify social campaigns

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SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. What is it called when you stoke your followers into a dance frenzy?

My Top-5 Most Compelling Apps

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It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. So, when you subscribe to my Gaggle, you can easily retweet the tweets I place into my Gaggle queue and share any of the LinkedIn, Facebook, and Google+ content I place into the queue. Circloscope. FullContact is worth it. Scrubly.

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SOCi allows me to load up on topical social content and then let go

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That wasn’t OK with me so I created a Facebook Page , a Twitter Profile , and a Google+ Page for the 9Round gym I attend at Penrose Square. He, his partners, and trainers are not prioritizing social media marketing and currently are maintaining a single Facebook Page and Twitter Profile for all of their Northern Virginia locations. People love to learn and grow. Like this post?

What is Social Media Marketing?

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For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. have been putting together my company’s capabilities deck and have really had to think about this very carefully. monitoring (what are people saying about you?), development (is anyone listening?),

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Add For Immediate Release to your podcast queue

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He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. So, it was an honor to be included. Do we fix them or ditch them?

Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

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Social Media Marketing Aerial photography Agreeableness Algorithm Android (operating system) Application programming interface Australian Broadcasting Corporation Bit Earth Earth Day Engadget Engagement marketing Facebook Google Google Alerts Google Maps HTML Login Radio button Short Message Service social media Spacecraft twitter Uniform Resource LocatorManageFlitter. Simple. Crowdfire.

Launching your social campaign with guns blazing!

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Facebook : /chrisabraham 5k followers. Share on Facebook. Like Facebook Page. Review Facebook Page. Like Facebook Post. While I am always more than happy to personally use @chrisabraham, etc, as the campaign account, it would benefit the campaign if my clients were to allow me to have admin access to their Twitter and Facebook Page. followers. followers.

The best automagical Twitter following tools for your business

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Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns. More on that later. ManageFlitter. Team Members 1.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Your website is wearing mom jeans and shoulder pads

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And so many of your clients and brands — the ones that fill the  clients ,  case studies , and  testimonials  portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile  have changed. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Like this post?

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

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“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. amazon.com (Photo credit: soumit). Read on to understand why.

3 predictions for online marketing in 2016

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Pop them into the comments or let me know on Facebook or Twitter. thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Even the freebie open source MySQL is actually capable of amazing things. Happy 2016.

You never get a second chance to make a first impression

Biznology

Email Marketing Local Marketing A/B testing Aconcagua AdSense Advertising Facebook Fortune 500 Google India List of chief executive officers New York CityNo matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Are you the box for me? Bugger.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Facebook paid sponsored content will meet you only halfway

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After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Finally, when I went PoMo , I wrote, “I just promoted three Facebook posts today, just to see what happens.