Biznology

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The future of Twitter is as a protected essential public utility

Biznology

CA: Facebook, Insta, and Snapchat can’t do the same thing that Twitter can do, all these years later. CA: Facebook and Instagram — and maybe also Snapchat and Pinterest — are better investments for brands. CA: Yeah, the real time web just isn’t the same on Google or Facebook or anywhere else. SF: What’s your take on the future of Twitter? followers.

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day. But do businesses that pay for Facebook ads have an advantage?

All social media sites should offer profit sharing and ad revenue

Biznology

There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. Liz Mannebach (@lizmbach) March 14, 2017. YT was so smart.

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10 Marketing trends to watch for 2017

Biznology

Earlier this year, Mark Zuckerberg announced that third parties would be able to access the Facebook Messenger platform. Now that Facebook and Instagram do not post content chronologically, most users will only see the most popular posts. In 2016, Facebook Live introduced a whole new novice audience to live-streaming video. Content marketing getting better. Visual content.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

The 10 most fascinating people in B2B marketing in 2016

Biznology

Or send him your Twitter and Facebook follower lists. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Hats off to them all! friends. Thanks, Laura!

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Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Content Marketing Organic Search Search Engine Optimization 2015 Oxnard train derailment Big Data Business Insider Facebook GoogleWhy do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers?

The implications for PR if Twitter goes away

Biznology

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well. The transition has already begun.

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Are LinkedIn Groups experiencing a crisis?

Biznology

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups?

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

If you post it will they come?

Biznology

So, the moment I post this onto Biznology, I’ll do the following: I’ll run over to Facebook’s Sharing Debugger to make sure all my shares will look right. on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page as well as whatever other social media profiles that make sense. Like this post?

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Buy domain names for all your pages, products, and services

Biznology

Internet Marketing Social Media Marketing 20th Century Fox Anticybersquatting Consumer Protection Act Applications April Fools' Day Auction Brand Business Insider DNS Domain name Facebook Generic top-level domain Google Google Analytics Google Search internet Landing page linkedin SEO Uniform Resource Locator WebsiteInfomercials and commercials have become smart. Now they all do.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Social media is much bigger than Facebook. While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. Waiting for class. My Personal Digital PR Philosophy. Why You Should Reach Past the A-List.

How to reach your customers at work or at home

Biznology

Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. Have you ever wished you knew more about the consumer side of your business customers? StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

How to improve your company’s Facebook page

Biznology

1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages.

The more the messier for content marketing SEO success

Biznology

Blog content, not ephemeral tweets or facebooks. You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Leave everything else as close to as-is as possible. Please. America voted Donald J. Google is mostly populist.

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Socialize your videos for business development

Biznology

People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Another aspect of branding worth noting is that most B2B videos will viewed on the brand’s website, YouTube , Facebook , or somewhere else with brand identity to spare. That makes sense — it’s just another thing we do with a smartphone.

Paid online influencer marketing is fully mainstream

Biznology

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks. Outside of influencer marketing , offering free branded tools really works.

Exploit the hours employees spend on social media

Biznology

One in ten people will even sneak a peek at their Facebook accounts during bathroom breaks. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. Forty percent of people log on during lunch and an additional forty percent check it intermittently throughout the day.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Do they “like” you on Facebook? Material for your newsletter can be great content for your Facebook feed.

Why every business needs a social media business audit

Biznology

In that case, here’s a checklist to get started: Facebook (page and personal). Example: Facebook Company Page – because I have a good number of likes on each Page post. Rewrite your Facebook Page info. Not active on social media? You are losing ground to competitors. But you already know that. Or, you will struggle to consistently improve your social strategy. Twitter. Google+.

Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Let ’em know you mean business.

4 Ways to really engage your customers on social media

Biznology

Take a look at these four ways to encourage your audience to engage with you on Facebook and other social platforms. The chain asked fans to select a winning March Madness team and post about it on their Facebook page. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Word questions with care.

Micro-influencer marketing is the new long tail

Biznology

So, on that note, my buddy and colleague, Dan Krueger , and I are at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. Ayre via Facebook.

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. amazon.com (Photo credit: soumit). Read on to understand why.

Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Organic Facebook Reach has been on a steady decline.

Visitors hate online ghost towns more than spammy auto posts

Biznology

Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?

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My Top-5 Most Compelling Apps

Biznology

It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. So, when you subscribe to my Gaggle, you can easily retweet the tweets I place into my Gaggle queue and share any of the LinkedIn, Facebook, and Google+ content I place into the queue. Circloscope. Unfollow by any metric you choose.

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What is Social Media Marketing?

Biznology

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. I have been putting together my company’s capabilities deck and have really had to think about this very carefully. monitoring (what are people saying about you?), development (is anyone listening?),

Why 9Round should be using SOCi for social media management

Biznology

So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing gym. I know!

Audience Lab is a secret weapon for political advertisers

Biznology

Internet Marketing Mobile Marketing Paid Search Ad filtering AdSense Advertising Advertising agency Facebook Google Online advertisingAudience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. Why war?

Tools I use to amplify social campaigns

Biznology

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. What is it called when you stoke your followers into a dance frenzy?

Build a page and profile for absolutely everything

Biznology

If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. Today I might bandit and set up pages on Google+ and Facebook as well. Bally Total Fitness Bernie Sanders Facebook Google instagram linkedin location-based marketing Promoted Tweets twitterPeople are mobile. Right?

How to be a Google+ success

Biznology

It’s a bona fide online community along the lines of The Well, Slashdot, and Reddit more than it’s like LinkedIn , Pinterest, or Facebook. Leave Facebook (goodbye friends and family) and commit to Google Plus, your new online home. Ochman Facebook Google Google Plus linkedin Meta Network Reddit Search engine optimization Second Life twitter Leave them behind.

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Why does Facebook want to build a phone?

Biznology

Recently, CNET reported that Facebook might be working on a phone of its own. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both. What would be in a Facebook phone? Perhaps it will go toward Virtual Reality, using Facebook’s acquisition of Oculus Rift. All the cool kids are doing it.

10 most inspiring digital marketing stories of 2016

Biznology

By using Facebook ’s boosted posts , Dacia placed ads related to their Sandero, Logan, and Stepway models. Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Here are the 10 most inspiring digital marketing stories of 2016.

The crisis of message credibility and impact on brands

Biznology

A recent BuzzFeed report found that the top 20 fake news stories on Facebook about the election were shared 1.4 Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and friends. Words do matter. There are many expressions (e.g. Like this post?

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The state of the blogger outreach union ten years on

Biznology

While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the LinkedIn Publishing Platform. Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. Groan.