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B2BMARKETINGSMARTS APRIL 29, 2013 Why B2B marketers must read this book on lead generation. It doesn’t just cover the new rules of lead generation marketing that involve LinkedIn, Twitter and Facebook. 'The title of David Scott’s new book “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI” is a bit misleading. It covers all the channels and all the practices necessary to achieve successful B2B marketing [.] MORE >>	B2BMARKETINGSMARTS FEBRUARY 8, 2011 Where B2B marketing still grabs attention in today’s communication overload. Even if a B2B company’s tweet, Facebook listing or Web site is seen, how many seconds of the prospect’s time is spent on it? A short business trip last week put me back in front of a copy of USA Today that had been left on my hotel doorstep. It reports, “People are drowning in a deluge of data. There are 110 million tweets a day, Twitter says. MORE >>	RECENT POSTS APRIL 29, 2013 \| B2BMARKETINGSMARTS Why B2B marketers must read this book on lead generation. FEBRUARY 8, 2011 \| B2BMARKETINGSMARTS Where B2B marketing still grabs attention in today’s communication overload. MARCH 11, 2010 \| B2BMARKETINGSMARTS The more B2B marketing changes, the more it stays the same.
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B2BMARKETINGSMARTS MARCH 11, 2010 The more B2B marketing changes, the more it stays the same. In B2B, Social Marketing is Much More than Twitter or Facebook. Eric Ganon’s recap of the B2B University event in Washington DC was posted recently on the Business Marketing Institute’s Tuesday Marketing Notes. It’s a great post. Here are the six points in his recap: Your Prospects Are In Charge Now. Marcom 2.0: It’s All About the Content. Marketing Automation is Smart. MORE >>
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