B2Bbloggers

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10 Ways To Put Old Blog Posts To Good Use

B2Bbloggers

We re-share our best material on Twitter and Facebook on a regular monthly schedule. If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Publish an e-book. downfall of blogs is the content is scattered. Create downloadable PDFs.

25 Awesome B2B Blogging Tips

B2Bbloggers

Take advantage of social media: Promote your blog posts on your company’s social profiles such as Twitter, Facebook or LinkedIn in order to expose your content to your audience. Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Below, here are 25 quick ideas for making your B2B blog succeed!

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B2B Social Media FAQ: How Much Should We Budget?

B2Bbloggers

Setting up a presence on all of the popular social networks – Facebook, Twitter, LinkedIn, Google+ — requires minimal fees, if any. For instance, if you have five people in your Facebook community, there’s very little you can accomplish regardless of how brilliant your techniques are. Minimum Budgeting Requirements. With social media, a large portion of the cost is time. 

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Five Tactics To Create A Winning B2B Facebook Contest

B2Bbloggers

Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. iPads are probably the most sought after prize in the Facebook contest universe. Use Facebook ads to bring the right people to your contest. If your page has fewer fans or you wish to have more control over who sees your ads, use Facebook’s traditional ads or Sponsored Stories. Stay within Facebook’s promotion guidelines. What successes have you had?

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The buyer isn’t spending their own money. The risk factor is often greater. Why buy? Use numbers.

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7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Think Mobile. Enter the humble mobile device.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Jeremy: Tell me the story behind the SAP Facebook Friend Optimizer. When investigating social media tactics, we identified the Facebook application as an optimal tool to create awareness for Crystal solutions and to provide a fun, personal business intelligence user experience without forcing users to do significant setup or data connection work. Enjoy the read. It’s about being real.

The Top Three B2B Marketing Themes for 2012

B2Bbloggers

Facebook marketing programs are seen as the most important venue. While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. Of the 10 or so articles I read regarding B2B marketing predictions for 2012, there were three top themes consistent amongst each article. 1. SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. MARKETING AUTOMATION. CONTENT MARKETING. This includes outsourced content marketing solutions.

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Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. clicks down.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. Return to core messaging. Get buy-in first. All

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

B2Bbloggers

Facebook has proven that almost a billion times over. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Building that differentiation is difficult, especially when you offer a commodity-based product. Have a Voice. Humans are social animals.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Measuring the Value of Digital Marketing [#B2Bchat Recap]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Measuring the Value of Digital Marketing [#B2Bchat Recap] May 3rd, 2010 | By Andrew Spoeth How do B2B marketers tackle the question of marketing campaign  value ? Search (PPC and SEO). These

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product!&# Or Does It? 5.

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? Each one of us had to submit a poll question and provide our analysis.

Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! But is a comprehensive measurement strategy the key to success? Absolutely not.

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

For blog articles, of course Twitter , Facebook , LinkedIn , but look for other niche destinations too – BusinessWeek Exchange is great for B2B. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. So how do you begin to find or create the content you will need to succeed? It is by no means exhaustive or all inclusive. keeping readers loyal).

Three Views On The Future Of The CMO

B2Bbloggers

Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us). Replace any fear of technology with the acceptance of it. Sign up. Or Does It? 5.

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B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. After all, who else can lead your company down the path to social media success but you? The good news is that you are not alone!

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Top Four Ways to Convert Social Networkers into Customers

B2Bbloggers

So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. The biggest mistake is when companies set up these beautiful Facebook timelines or Pinterest pages and they don’t ask for any feedback,” Walters said. “It’s basically another form of push marketing and customers on social media hate that. But it created a “My Project,” feature allowing website visitors to create their dream room with images, allowing them to share the virtual rooms on Facebook. What’s the magic pill you ask? It’s easy.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

Use social media to promote via Twitter, LinkedIn and Facebook. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. If a rep. Pacific).

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.

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Use Storytelling for Powerful B2B Web Content

B2Bbloggers

Facebook. The new Facebook Timeline is designed for companies to tell their story from beginning to present. Today’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. They want to see the people behind the business, and hear stories to which they can relate. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Great storytelling sparks emotion. What stories to tell …. Your company. Your customer.

3 Landing Page Conversion Roadblocks And How To Get Around Them.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 3 Landing Page Conversion Roadblocks And How To Get Around Them November 1st, 2010 | By Anna Talerico Landing pages are great way to help generate quality leads. Zzzzzzz. Or Does It? 5.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

Apps can range from $10K to $300+K depending on the complexity of the app, number of platforms on which it will operate (iPhone, Android or Blackberry) and interface with other platforms or systems such as a CRM sytem, Facebook, Twitter, etc.  Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. reasing brand engagement. A Thanks!

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter What The Japanese Can Teach Us About First Impressions July 28th, 2010 | By Paul Rudo Image Source: [link] In Japan, they take business cards (Meishi) very seriously. Or Does It? 5.

Will Your B2B Campaign Win With Pinning?

B2Bbloggers

Here is an example from GE: With a simple click you can add and delete images on your board, link to other social media tools like Facebook, and “repin” images from other people’s pinboards onto yours. For creative marketers and small business owners out there looking for ways to spice up their B2B relationships, the increasingly popular social media tool Pinterest is worth a second look.

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How Simple Is Your Strategy?

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. And, by the ease at which you can tell Mark wrote it.

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? not everyone checks facebook daily). Where should print advertising fit into today’s B2B marketing mix? Safety?

The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Ultimate Giving Tree December 16th, 2010 | By Jeremy Victor Yesterday Joe Chernov , of Eloqua proclaimed, “ Lists Are Dead.” in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “ Content Rules.” Re-imagine your content and surprise your audience. It is one that I was very fond of as a child, The Giving Tree. Sign up. Or Does It? 5.

Building Your Content Brand In The Content Marketing Arms Race

B2Bbloggers

Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game. Today, not having one is unthinkable.

Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.

B2Bbloggers

Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Have you seen SAP’s Facebook Friend Optimizer ? I bet they have much more on the way. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Yes or No? Here was my response: Of course it will.

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5 Ways Marketing Automation Can Funnel Better Leads to Sales

B2Bbloggers

Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. Lead Nurturing One of the most noteworthy features of marketing automation is lead nurturing.

Is It Time To Stop With The Social Networking “Addiction” label.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. know crazy, right.

Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Read the full version here.