| | | B2B Web Strategy | |  Facebook | 29 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY JULY 26, 2012 3 Key Metrics to Understanding Your Facebook Success (or Failure) While a good Social Media strategy allows for regular interaction on your Facebook page, a great strategy takes key metrics into consideration. FacebookIt isn’t enough to simply post, upload, and communicate. Far too many managers of social media fail to read and interpret key metrics and reports to determine their success, or learn from their [.]. | B2B WEB STRATEGY MAY 3, 2012 Best Practices for Facebook Posting Timing is everything – The best time to post to your Facebook Timeline in general is between 8 p.m.-7 Find more information on timing your Facebook posts. but check your analytics and experiment to find the time that’s best for your company. What a Difference a Day Makes – In general, stories posted on [.]. B2B Web Strategy | | | | | |
| B2B WEB STRATEGY JANUARY 22, 2013 What Does Facebook’s Graph Search Mean to B2B Companies? On January 15th, Facebook announced it’s new “social graph search” functionality to the masses. However, accordingly the Business Insider , “When Facebook’s Graph Search doesn’t come up with anything, it defaults to a search from Google’s main search competitor, Microsoft’s Bing. But what is the impact of the new graph search mean to B2B businesses, many of whom are already skeptical about Facebook as a viable tool in their marketing arsenal? Have a content strategy, just for Facebook. Facebook Social Media | B2B WEB STRATEGY SEPTEMBER 27, 2011 How to leverage Facebook for business – I This is the first of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit. It assumes some casual familiarity with Facebook, but nothing approaching wizard level. The second part will appear here within 2 weeks. Many businesses – that is, among those that are attempting to [.]. B2B Web Strategy Social Media | B2B WEB STRATEGY NOVEMBER 23, 2010 7 things you must have in your blog’s sidebar Tags: B2B Web Strategy Blogs, Blogging Social Media blog’s sidebar that strip common option popular list – here’s a great place include subscribe by email pulling day add facebook “like” box previously fan feed the visitor’s rss reader such turns sidebar | B2B WEB STRATEGY JUNE 28, 2012 Facebook Advertising – Tips for Success Many B2B marketers are seeing the value of Facebook advertising to attract new visitors to their brand. Here are several tips to a successful Facebook ad campaign. Link your ads to your Facebook page [.]. Facebook Social MediaBut did you know that your advertising efforts, if not done properly, can cost you money and reduce your ad’s visibility? | | | | | | | |
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B2B WEB STRATEGY | TUESDAY, APRIL 16, 2013  Calls to Action: The Importance of Soft or Complementary CTAs
You may be trying to grow your social reach, so a soft CTA to encourage people to follow you on Twitter, Facebook or Linkedin is another viable business goal. 'When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page. Often, a landing page is separate and distinct from interior pages on your site. What’s the difference between a hard CTA and a soft CTA? Your primary call to action (CTA) is the main action you want your visitor to take on the page. MORE >> -
B2B WEB STRATEGY | TUESDAY, JULY 31, 2012 3 Places You Must Have Online Ads (a review)
Facebook LinkedIn PPCIn today’s online arena, Search Engine Optimization and a thorough content strategy are two of the most important tools in your arsenal to attract leads. Many B2B companies are adding a third weapon to that arsenal – online advertising. There are three key places you should consider when choosing to place ads: Google, LinkedIn and [.]. MORE >> -
B2B WEB STRATEGY | TUESDAY, JANUARY 17, 2012 New Facebook Insights are Meaningful for Business (well, most are anyway)
There has been a great deal of grumbling among the users of Facebook at the new changes to its look and feel, most notably the roll-out of the Timeline onto everyone’s personal page. There have also been mixed reviews to the new Facebook Insights provided to Page owners. Facebook Social MediaWhile I agree some of the new [.]. MORE >> -
B2B WEB STRATEGY | THURSDAY, MAY 31, 2012 Facebooks Ads – Tips to Improve Ad Performance
With the new Facebook IPO launched and acquisitions happening left and right, Facebook has become a social media force to be reckoned with, or at least one in the limelight right now. Businesses, both in the B2C and B2B world, are beginning to find more and more value in placing ads on Facebook. But, just [.]. B2B Web Strategy MORE >> -
B2B WEB STRATEGY | TUESDAY, FEBRUARY 19, 2013  Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
Data Hub activities will not include Facebook, Twitter and LinkedIn. In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters. Google Analytics has recently expanded its reporting option to include social media outlets. Through some great standard reports, you can view social conversions, engagement by source and social sharing. Before some of these reports will function properly, you will need to set up your goals in Google Analytics. Social Value. Traffic Sources > Social > Overview). Social Conversions. Social Sources. MORE >>
- Do you know who is Linking to your Website? B2B WEB STRATEGY | TUESDAY, MARCH 19, 2013
- 5 Ways to Customize Facebook to Improve Your Business Presence B2B WEB STRATEGY | TUESDAY, MAY 8, 2012
- With these 5 tips, you can utilize Facebook for business B2B WEB STRATEGY | THURSDAY, APRIL 7, 2011
- Use social media, improve your B2B’s search engine marketing B2B WEB STRATEGY | THURSDAY, DECEMBER 2, 2010
- What Does Facebook’s New Timeline Layout Mean for Businesses? B2B WEB STRATEGY | TUESDAY, APRIL 17, 2012
- Advertising on Facebook yet? Maybe you should be… B2B WEB STRATEGY | TUESDAY, JULY 26, 2011
- Social sign-in: a better way for your website? B2B WEB STRATEGY | TUESDAY, APRIL 19, 2011
- Most companies have missed the content bus. This formula will get you back on. B2B WEB STRATEGY | WEDNESDAY, APRIL 6, 2011
- Need to convince your boss that social media works? Try this… B2B WEB STRATEGY | TUESDAY, JANUARY 18, 2011
- It’s time to start holding social media accountable for ROI B2B WEB STRATEGY | THURSDAY, OCTOBER 28, 2010
- How to leverage Facebook for business – II B2B WEB STRATEGY | THURSDAY, OCTOBER 6, 2011
- Using Google Analytics to soup up your social media effort B2B WEB STRATEGY | TUESDAY, OCTOBER 11, 2011
- Going beyond the Big Three: 3 more social nets B2Bs should use B2B WEB STRATEGY | TUESDAY, AUGUST 31, 2010
- Need to convince your boss that social media works? Try this… B2B WEB STRATEGY | MONDAY, JANUARY 24, 2011
- How to leverage Facebook for business – III B2B WEB STRATEGY | THURSDAY, OCTOBER 27, 2011
- Social media needs (gasp!) a real budget (like the rest of Marketing) B2B WEB STRATEGY | WEDNESDAY, JUNE 30, 2010
- Among social media, blogging is “Still the One” for B2Bs B2B WEB STRATEGY | MONDAY, DECEMBER 21, 2009
- Don’t leave your customers out of your B2B’s social media effort B2B WEB STRATEGY | THURSDAY, DECEMBER 17, 2009
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