This Facebook-for-Grownups is shaking off its reputation as the home-of-the-jobless and is proving to be a fertile spot for sales people and savvy B2B marketers. get that it delivers serious link juice; I get that the numbers are in its favour for displacing Facebook; I appreciate that the interface is much better for B2B marketers. On Facebook: One of the dirty little secrets of B2B social marketing has got to be the disgraceful number of Facebook pages which have been built and abandoned over the years. You know you have a Facebook page. But that’s my issue. MORE >>

Facebook is apparently a great way to sell condos. There are so few opportunities for redemption in the cold, hard world of B2B selling. Deals are big, cycles are long, memories are longer. But just as tennis offers a second serve, sales offers the get-out-of-suckiness-free card in the form of the follow-up. Last week we met some lazy, ill-equipped and dangerously eager sales people bungling the basics of a first meeting. If this is news to you, it could explain why don’t get out much. The same is true in sales. There are three reasons for this. Third, see above. It’s polite. MORE >>

Apparently there are 5,700 Facebook users who are happy to like what I’m suspecting is a subdivision of townhouses in Narnia. This ad has been running in my local paper lately. It speaks of a Secret place with golf balls, attractive people who eat outside and race cars. would like to go to this place. Oh look, it’s the Central Counties! The what? ve never heard of the Central Counties. That must be why it’s (they’re?) a Secret. Or maybe they’re new. Maybe Ontario annexed them from Michigan or Quebec. No, that’s silly. It must be a rebrand. But a rebrand of what? And why? Oh dear. MORE >>

Carol also has time to connect with business people through her Facebook page. Do you want to see Carol’s Facebook page? I am sure there are sales people out there who can write.  I just don’t know where they are.  And neither do you.  I am considering sacrificing a goat in the parking lot so the Productivity Prevention Geeklords will disable the Outlook Send function for all the sales people who have my name. If you have done this, I would be interested to hear how it went. Let’s review why we should never, ever let sales people write marketing emails. Here’s why:  . MORE >>

Reading about your products a little too often on Facebook? More and more small business owners are jumping into LinkedIn groups, Facebook and Twitter, not just to drive business but to connect with other business people and ask questions about, say, your products. Even if the incident started in the great ocean of Twitter, Facebook and LinkedIn (and soon, Google+ )  heroic acts are intimate and nothing says intimate like a warm phone line. Do people say bad things about your company online? mean really bad things? Ugly things? Hurtful things? See,” they bleat. MORE >>