just picked up his Facebook Marketing book and it is fantastic. Want to accelerate the quantity and quality of lead conversions on your B2B site? If so, you may be looking for a “fast lane&# lead conversion strategy. B2B lead conversion is a critical first step in a solid lead nurturing process. Paul Dunay (Buzz Marketing for Technology) and I discuss how to augment a lead nurturing system by creating a fast lane conversion process to capture sales ready leads. Choose what fits for your organization and target customers. Thoughts? Thanks again to Paul for providing this platform.