Avitage

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My customers don’t use social media

Avitage

Is Twitter or Facebook the image you carry? This thinking is the first cousin to the “we’re different” thinking that every vendor encounters when they try to bring proven solutions to new prospects. Both limit easily achievable possibilities. What does that mean, “use social media”?

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Move Beyond Concept to Create Content Like a Publisher

Avitage

Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. You have shifted content focus from vendor and product collateral, to customer educational content. You blog, create whitepapers or e-books, conduct webinars and even dabble in videos. Keeping up with demands for content is daunting.

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Content and Social Media Marketing Predictions for 2011

Avitage

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)