Anything Goes Marketing

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Managing Your Social Network: Top Tools You Should Use

Anything Goes Marketing

After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. Here's the problem: my role is all about helping out customers and providing the best. social media RSS customer service social bookmarking Twitter online communities social networks

Customer Service at its Best: Wind Mobile

Anything Goes Marketing

Here is one quote that is inspiring for all Wind customers: Over the past three months, our network and service offering have improved tremendously. I’d like to thank those of you who’ve been contributing constructive comments here on the site, via other social media sites like Facebook and Twitter, and through our Care Centre and stores. Enter Wind Mobile into the picture. Chad H.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

For more pictures, Check out the Eloqua Fanpage on Facebook PPS: I would like to thank every tweeter at the event – you made this post possible. Tags: lead nurturing marketing automation user-generated content social media facebook Twitter lead qualification youtube This sold out event brought together some of smartest marketers from all over the world. Because it’s real. Chad H.

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Chad H Follow me on Twitter: @chadhorenfeldt PS: Become a fan of my new son Matthew on his Facebook fan page. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. Database Accuracy Metrics. Tweet This!

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

PS - Here are some pictures from my trip that I posted on Facebook if you are interested. plan to keep in touch with many of them via Facebook. My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. Whatever we needed, they provided for us. being as flexible as possible. Chad H.

Elect Susie! Here is Some Creative Viral Marketing

Anything Goes Marketing

tools such as Youtube , facebook , and myspace. 10 year old Susie Flynn has just announced her intention to run for the US presidency and if I was American, I just might consider her. She is trying to raise awareness for children in America without health insurance. There is in fact 9 million children in America without health insurance! Check out her site at www.electsusie.com. Chad H.

Driving More Web Traffic: The Community Effect

Anything Goes Marketing

Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 I was at a wedding this past weekend and I was talking to a 10 and 12 year old who were avid "gamers" (video game players). As a side note I equate gaming with gambling as they both can be costly and are ridiculously addictive. Come on, what's wrong with you? :) ) and playing with your friends online. Chad H.

Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

Private Blogs Don't Count (Either Does Being on Facebook and Having 500 Friends That are Co-Workers) Does your company have an internal blog? If you're on Facebook or Link-in along with some of your co-workers, you can't say that your company is web 2.0. The discussions around web 2.0. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Email Tips for the New Year Part I

Anything Goes Marketing

Consider using social media sites like Facebook and MySpace to grow your lists. Does your company have a Facebook group? Have a look at MarketingSherpa's facebook group. PS - you will need to join Facebook to see it so stop saying "Facebook is for my 14 year old and I have enough 'friends' and have no intention with reconnecting with people from high school that I didn't really know in the first place". PS - feel free to look for me on Facebook. Tags: email marketing enewsletter facebook search social networks Marketing Sherpa Greetings! Chad H.

Who will be the Next President? Mr. or Mrs. Widget

Anything Goes Marketing

The new craze is using widgets with social media sites such as Facebook and MySpace. For example, I downloaded a widget for the show The Office for Facebook that displays quotes from the show. Tags: web widgets , The Office , Facebook , social media , Washington Post , Hilary for President. Widgets are becoming more and more popular these days as additional tools for marketers. Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention. Why should I care about widgets?

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell. 3.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream. Kind of a weird line, but that’s the Facebook guideline right now. Or, is it?

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. But are there cracks forming in the Facebook master plan? What can “defeat” Facebook?

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

Why Should You Verify Your Facebook Page?

Haley Marketing

Within the competitive Facebook space, every inch you can gain over the competition helps. Just over 1 month ago, Facebook began to roll out verification status for pages. How To Verify Your Facebook Page. Verifying your staffing firm’s Facebook page is as as easy as following the 6 steps below. Click Call Me Now to allow Facebook to call you with a verification code.

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

How to Reach More People on Facebook without Spending Any Money

Haley Marketing

spend a ton of time on Facebook analyzing what’s working and, more importantly, what’s not. And while certain reports are saying organic reach is down , by following this simple strategy, you can reach a sizable portion of your Facebook audience without spending additional money on boosting posts. Facebook updates too frequently for this to stick around forever. Great Content.

Update to Facebook Promotions

Vertical Response

Facebook announced today that they updated their Page Terms  allowing businesses to run promotions directly on Page Timelines not just in apps as before. According to the Facebook for Business blog , you can now: Collect entries by having users post on the Page or comment/like a Page post. The post Update to Facebook Promotions appeared first on VR Marketing Blog.

How to Compel & Not Repel Customers on Facebook [Infographic]

Vertical Response

How do you get more Facebook Likes? What are major Facebook no-nos you should seriously avoid? Ask no longer because we’ve put together an infographic addressing what you should or shouldn’t do as a business on Facebook. © 2013, VR Marketing Blog. The post How to Compel & Not Repel Customers on Facebook [Infographic] appeared first on VR Marketing Blog.

Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list. How important is Facebook? Before declaring Facebook dead, consider that other reports offer a dramatically different view. How important is Facebook? Facebook owns Instagram of course. How important is Facebook?

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Facebook has been on the rise in video for the past year. The New Adwords is Video.

Wasting your ad money? All Facebook fans are unequal

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Or is it fruitless?

Study: No One Uses Facebook Reactions

Contently

If any emoji could represent Facebook right now, it would be. According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. When Facebook officially launched six Reactions in February, it was a big deal. Social Emojis facebook Featured

The Impact of Facebook’s Algorithm Change, in 5 Charts

Contently

Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. But Facebook shares—a decent barometer for organic reach—have fallen ever since.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. The tag.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. So, what does optimized Facebook advertising actually look like? The cons?

Facebook Tag Bombing is the new telemarketing

grow - Practical Marketing Solutions

This is a post that is probably going to p**s some people off, but it must be said. I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Perhaps that surprises you? Why would they?

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. The economic driver for both of these priorities is time on site , also known as dwell time , which is becoming a factor in SEO, Facebook content visibility, and content marketing strategy. You get the point. Really. The goal of inbound marketing. Really.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

A Night at the Facebook Hotel

Contently

Welcome to the Facebook Hotel!” drove over to the Snapchat Inn, but couldn’t even figure out where the door was. “I AM LEAVING THE FACEBOOK HOTEL TO LEAD A MORE MEANINGFUL, MONASTIC LIFESTYLE,” I announced to no one in particular. If I was stuck at the Facebook Hotel, I might as well join the masses. Social algorithm facebook fake news humor

Five reasons to be freaked out by the Facebook experiment

grow - Practical Marketing Solutions

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. This was a corporate decision. I’m not a person who hates Facebook and is looking for a reason to ding them.