ANNUITAS

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

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Ethics in B2B Digital Personalization – Is it Possible?

ANNUITAS

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? But the real question posed is whether or not these platforms were originally conceived of with manipulative intent. These products were supposedly created to help us be more efficient and to foster a sense of community.

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The Power of Unsubscribe

ANNUITAS

Rather, it is an opportunity to offer additional methods for the subscriber to stay engaged with your brand, either through a preferences center with different subscription options, or by pointing to your presence on social networks such as Facebook and Twitter.

CAN-SPAM 100
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Put The Phone Down – I’m Not Ready

ANNUITAS

Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). Buyer is one of several from the organization seeking information/active on your site (a buying committee is actively seeking information).

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Are All Benchmarks The Same?

ANNUITAS

In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome.

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Events – Essential For Every Demand Generation Strategy

ANNUITAS

What about experiencing how Lego and Facebook teamed up to launch the Krowiwongi campaign from the Lego guy himself, Lars Silberbauer? many are new to us. How many people can say they heard Mark Hamill (Luke Skywalker) speak at an event?