Agile B2B Copywriter

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Three Tips for Easy Editorial Calendars

Agile B2B Copywriter

Share this on Facebook. Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. Whether it’s because planning content is overwhelming or because it’s viewed as administration, many marketers skip this step. Title.

Tips 58

SEO or Gaming the System?

Agile B2B Copywriter

Share this on Facebook. Tweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season. But I’ve never been a fan of plausible deniability. Time will tell. And that’s still true. What do you think?

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K’s Top Five for the Week – March 20

Agile B2B Copywriter

Share this on Facebook. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. Match your content to your goals and to your customer’s interests. It isn’t quick. So does it?

K’s Top Five for the Week – March 6

Agile B2B Copywriter

Share this on Facebook. Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach. This week’s first two picks show how email marketing is about more than the email and whether it’s considered to be interruption or welcome is all in the list. Enjoy!

FAQ 39

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

The Science of Email Marketing

Agile B2B Copywriter

Share this on Facebook. Tweet While I don’t deny that marketing has an element of art to it, I’ve come to believe it is more a science than an art. I’ve also come to believe if more marketers practiced marketing as a science they (and their companies and bosses) would come out farther ahead. find data very interesting. And I loved it. Insight #1. We sell to people, not companies. Insight #2.

K’s Top Five for the Week – April 17

Agile B2B Copywriter

Share this on Facebook. Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. And last, but not least, there’s a post on how good data can make your marketing program shine. Hope you enjoy this week’s picks! How to Find the Right Type of Content for Your Business by @tpisello via @junta42. Who owns your content? Tweet This!

K’s Top Five for the Week – March 27

Agile B2B Copywriter

Share this on Facebook. Tweet This week, my list of top five picks focuses on how to help you improve your content. The first pick is a link to an excellent webinar which showcases how a B2B telecom company used content marketing strategy to dramatically improve their lead generation and lead nurturing campaign results. Enjoy! That’s double the industry benchmark. Don’t miss this one.

K’s Top Five for the Week – February 20

Agile B2B Copywriter

Share this on Facebook. Tweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. But all of the posts around that story weren’t the only interesting things happening. There’s also advice on how to know when your marketing needs a makeover and how build a great sales-win story. Enjoy!

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

K’s Top Five for the Week – February 13

Agile B2B Copywriter

Share this on Facebook. Tweet Hope your week was a good one! Mine was certainly busy. attended a couple of excellent webinars that kind of reinvigorated me and gave me some food for thought. This week my top five picks hit everything from mobile marketing to marketing mix to why your customers are avoiding you when you try to reach them. Essential Mobile Marketing Resources via @TopRank.

K’s Top Five for the Week – December 23

Agile B2B Copywriter

Share this on Facebook. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important. Before you rush off to eggnog and mistletoe, I wanted to share with you my top five picks for this week. great crowdsourced ebook compiled by Dianna Huff. Tweet This!

2 Parts of a Case Study You Should Never Skip

Agile B2B Copywriter

Share this on Facebook. Tweet You already know case studies are marketing gold. In fact, Eccolo’s recent survey of technology buyers and influencers showed nearly 80 percent of respondents said case studies were moderately to extremely influential in their buying decision. Now you’re ready to start preparing for next year by getting some new case studies for your company. That’s great!

6 Keys for Creating Compelling White Papers

Agile B2B Copywriter

Share this on Facebook. Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. What was at the top of the list? White papers. Of course not all white papers are created equally. Done poorly, white papers can do more to make you look bad than influence your prospects to buy.

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Why Quality Content Matters

Agile B2B Copywriter

Share this on Facebook. Tweet Today's  post from the Chamber of Commerce features advice on why quality content matters. Writing for the Web is a particular science all in itself. The rules regarding things like SEO are constantly changing and businesses must evolve in order to best market themselves. One thing is consistent, however – quality of content is vital. Blogs. Articles. Headlines.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

The Small Business Social Media Advantage

Agile B2B Copywriter

It is no wonder that platforms like Twitter, LinkedIn and Facebook are flooded with small business profiles, all competing for attention on a global scale. Share this on Facebook. Tweet Today's  post from the Chamber of Commerce features advice on how small businesses can use social media to their advantage. In a word, “yes.” staggering 89 percent of U.S. Advertising savings.

K’s Top Five for the Week – December 10

Agile B2B Copywriter

Share this on Facebook. Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. There’s also a nice post that talks about how much marketing has changed over the last few years. It’s a change driven by content marketing and shifting the focus from push to pull. Enjoy!

K’s Top Five for the Week – December 3

Agile B2B Copywriter

Share this on Facebook. Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s a must-have. And whether you’re an old content marketing pro or just getting started, this week’s top five list will have something that will help you stand out.

K’s Top Five for the Week – November 19

Agile B2B Copywriter

Share this on Facebook. Tweet This week my top five picks feature three articles about how to improve your website. Whether its calls to action, landing pages, or making your site mobile-friendly, you'll find something to help your web marketing efforts. The last couple of picks feature information that can help improve your B2B marketing processes. Hope you find something you find helpful.

K’s Top Five for the Week – November 12

Agile B2B Copywriter

Share this on Facebook. Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change…. While enjoying the amazing warm weather, I’ve read some great case studies this week. I put those at the top of the list because it’s always fun to see the real results someone got from changing their approach. Hope you find something you like.

K’s Top Five for the Week – November 5

Agile B2B Copywriter

Share this on Facebook. Tweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. I’m happy to report I’m finally finished, and the new site is working beautifully. Plus it’s a dream to maintain and update. This week’s posts focus on web development myths and maximizing the results your website generates. Yikes.

K’s Top Five for the Week – October 1

Agile B2B Copywriter

It take eight of the leading social media sites including Twitter, LinkedIn, and Facebook and shows usage by gender, income, education, and age. Share this on Facebook. Tweet Boy the weather has turned here in Ohio over the last week. Talk about going from the dog days of summer to fall-time breezes! But I was ready for the change. Check out the first two on the pick list. Really?

3 Ways to Get the Most from Case Studies

Agile B2B Copywriter

Share this on Facebook. Tweet What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Case studies. Customer stories. Success stories. Whatever you like to call them, they’re marketing gold. And survey after survey shows customers value them. Take Eccolo’s recent survey of technology buyers and influencers. They’ll each have a different story to tell.

K’s Top Five for the Week – September 24

Agile B2B Copywriter

Share this on Facebook. Tweet This week’s top five starts with analysis of a fresh batch of research from Eccolo Media on what B2B Technology Buyers like in their collateral. It’s followed by some posts on how to be a thought leader and become a trusted expert resource. All content is meant to have prospects take some sort of action. Until next week! Interesting to check out. Tweet This!

B2B Technology Marketers Find Out What Works

Agile B2B Copywriter

Share this on Facebook. Tweet Last week Eccolo Media released the 2010 B2B Technology Collateral Survey Report. This survey gathered preferences of 500 U.S.-based based respondents who were influencers or decision makers on a technology buy. And here’s what they shared…. Brochures and data sheets are the most frequently consumed content (83%). White papers are the most influential content.

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3 Reasons Why You Need a Creative Brief

Agile B2B Copywriter

Share this on Facebook. Tweet When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project without one. Interestingly, while clients seem happy to provide key project information for a creative brief, they often look at it as an agency product. It’s not. Yikes!

Moving Location…

Agile B2B Copywriter

Share this on Facebook. Tweet Just a quick note to let you all know that I won't be posting again until late next week. I'm in the process of moving my website and integrating it into WordPress so for simplicity's sake I'm not going to add any new content until that process is complete. Thanks for your patience and I'll be back next week! Kristina. Subscribe to the comments for this post? Share this on del.icio.us. Post on Google Buzz. Add this to Google Reader. Share this on LinkedIn. Email this to a friend? Share this on Technorati. Tweet This! Stumble upon something good?

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell. 3.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream. Kind of a weird line, but that’s the Facebook guideline right now. Or, is it?

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. But are there cracks forming in the Facebook master plan? What can “defeat” Facebook?

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

Why Should You Verify Your Facebook Page?

Haley Marketing

Within the competitive Facebook space, every inch you can gain over the competition helps. Just over 1 month ago, Facebook began to roll out verification status for pages. How To Verify Your Facebook Page. Verifying your staffing firm’s Facebook page is as as easy as following the 6 steps below. Click Call Me Now to allow Facebook to call you with a verification code.

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

How to Reach More People on Facebook without Spending Any Money

Haley Marketing

spend a ton of time on Facebook analyzing what’s working and, more importantly, what’s not. And while certain reports are saying organic reach is down , by following this simple strategy, you can reach a sizable portion of your Facebook audience without spending additional money on boosting posts. Facebook updates too frequently for this to stick around forever. Great Content.

Update to Facebook Promotions

Vertical Response

Facebook announced today that they updated their Page Terms  allowing businesses to run promotions directly on Page Timelines not just in apps as before. According to the Facebook for Business blog , you can now: Collect entries by having users post on the Page or comment/like a Page post. The post Update to Facebook Promotions appeared first on VR Marketing Blog.