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6 Reasons to Repost Your Content on Social Media

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The average Facebook reach is around 6%. Worried your audience will get bored if they see the same pieces of content more than once? We have bad news. They probably never saw your content the first time it was posted. Here’s why: The average lifespan of a tweet is 15 minutes or less.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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Advertisers can target lookalike audiences on digital advertising platforms such as Facebook and LinkedIn. Examples of walled gardens in advertising include Facebook, Amazon, and Google. A lookalike audience describes a target audience that shares demographics, interests, behaviors, or other attributes with your existing customer base.