Vidyard

APRIL 11, 2016

Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. For this reason, it’s no wonder that businesses are investing a large amount of their promotional efforts in social video ads on both Facebook and Instagram. Facebook Video Advertising.

Facebook 50

Facebook Video Marketing Advertisements Advertising 50

Vidyard

MAY 8, 2015

If there’s one thing that YouTube’s insane success and Facebook’s recent, huge embrace of video has told modern marketers, it’s this: video marketing is a passing trend. YouTube vs Facebook…the epic battle of our time? Is Facebook really going to trample YouTube into the past? Juuuust kidding!

Youtube 60

Youtube Facebook Video Marketing Marketing & Strategy 60

Vidyard

SEPTEMBER 15, 2014

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. Video Goes Social Facebook has seen a massive rise in videos posted in the past few months, admittedly spurred on by the Ice Bucket Challenge.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

Vidyard

APRIL 30, 2015

Marketers have had a rocky relationship with Facebook over the last few years. News of updates to Facebook’s brand experience are always met with cautious optimism. Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Vidyard

JULY 12, 2021

Facebook users are 4x more likely to watch live streams than recorded videos. Users watch 85% of Facebook videos without sound. 64% of businesses said in the last 12 months, a video on Facebook resulted in a new client. Facebook, 2020 ) Tweet this! Animoto, 2020 ) Tweet this! Sprout Social, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

MAY 1, 2020

Facebook Video 2.3 Plus, some networks like Facebook give bonus features to videos that you upload directly instead of posting the link. Facebook in particular auto-plays direct-uploads and may circulate them more widely, meaning they’ll catch more attention and be shown to more people. Facebook Video. Contents 1.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Vidyard

DECEMBER 17, 2020

Facebook Video Statistics 3.2 Facebook recommends that small businesses try keeping videos to around 15 seconds as much as possible. times more likely to turn to mobile phones to watch a video ( Facebook, 2020 ). more likely to watch video daily on a smartphone than on a computer ( Facebook, 2020 ). Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

JANUARY 22, 2020

Facebook 3.3 As mentioned above, thought leadership videos are top-of-funnel content perfect for sharing to social media, especially LinkedIn, Facebook, and YouTube. Facebook is still a dominant platform when it comes to audience growth. Contents 1. What is a Thought Leadership Video? Where to Use Thought Leadership Videos 3.1

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Vidyard

MARCH 8, 2021

Facebook Video 2.3 Plus, some networks like Facebook give bonus features to videos that you upload directly instead of posting the link. Facebook in particular auto-plays direct-uploads and may circulate them more widely, meaning they’ll catch more attention and be shown to more people. Contents 1. YouTube Video 2.2

Paid Content 65

Paid Content Social Media Video Marketing Media 65

Vidyard

SEPTEMBER 11, 2019

Facebook Video Length. Successful in-feed Facebook videos tend to be 24 to 90 seconds long. Facebook videos are permitted to roll for an epic four hours, but just because you can upload Gone with the Wind doesn’t mean you should. Facebook Live is a great way to connect with customers in real time.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Vidyard

JANUARY 29, 2020

Adobe Spark guides you through the process of making a custom thumbnail for YouTube or Facebook. Choose whether you want to create a thumbnail for Facebook or YouTube. How to Change the Thumbnail on a Facebook Video. The recommended Facebook video thumbnail size is 1200 x 628 pixels.

Video Marketing 137

Video Marketing Youtube Banners Template 137

Vidyard

MARCH 23, 2021

Facebook Video Statistics 3.2 indicated that a video being too long would strongly deter them from watching ( Animoto, 2020 ) Facebook recommends that small businesses try keeping videos to around 15 seconds as much as possible. times more likely to turn to mobile phones to watch a video ( Facebook, 2020 ) People are 1.5x

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

OCTOBER 7, 2019

Facebook Blueprint. If your business is on social media at all, odds are that it’s on Facebook. Take your social game to the next level with Facebook Video Foundations , a free online course that’ll teach you everything you need to know about getting started with video ads on Facebook.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

MARCH 26, 2020

For Facebook videos, the advantage is 135%. Through their social video efforts, Team Pinto has grown their Facebook following to more than more than 1,700 people. Many of their Facebook videos have view counts that far exceed their number of followers, with some of their most popular garnering upwards of 55,000 views.

Video Marketing 123

Video Marketing Ad brokers Planning Work Management 123

Vidyard

FEBRUARY 19, 2021

indicated that a video being too long would strongly deter them from watching Facebook recommends that small businesses try keeping videos to around 15 seconds as much as possible. Facebook Video Length 1.3 Facebook Video Length Successful in-feed Facebook videos tend to be 24 to 90 seconds long. Instagram Video Length 1.2

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Vidyard

OCTOBER 27, 2019

Facebook 2.3 And while YouTube is probably the first thing that comes to mind, don’t underestimate the power of other video channels like Facebook , LinkedIn , Instagram , and Twitter. Facebook By the numbers alone, Facebook could be considered a video network to rival YouTube. Landing Pages 1.3 LinkedIn 2.4 Instagram 2.5

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

JANUARY 22, 2020

Facebook 3.3 Get the List Where to Use Thought Leadership Videos As mentioned above, thought leadership videos are top-of-funnel content perfect for sharing to social media , especially LinkedIn, Facebook, and YouTube. Facebook Facebook is still a dominant platform when it comes to audience growth. Contents 1. LinkedIn 3.2

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

Vidyard

SEPTEMBER 24, 2019

Facebook 6. As anyone who’s ever been bombarded with remarketing ads for Nike shoes on Facebook knows, free tools usually come with a catch. Similar to YouTube, Facebook circulates your videos to your audience and gives you extra reach. You can embed Facebook videos on your site just as you would any other hosting platform.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

MARCH 16, 2017

63% of marketers surveyed said that Facebook has the biggest impact for their social videos – Animoto ( Tweet This ). People spend 3x more time watching a Live video on Facebook than a video that is no longer live – Facebook ( Tweet This ). Personalized Video.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

OCTOBER 27, 2019

Facebook 2.3 And while YouTube is probably the first thing that comes to mind, don’t underestimate the power of other video channels like Facebook, LinkedIn, Instagram, and Twitter. By the numbers alone, Facebook could be considered a video network to rival YouTube. Best Practices for Facebook Video. Landing Pages 1.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

OCTOBER 7, 2019

Facebook Blueprint If your business is on social media at all, odds are that it’s on Facebook. Take your social game to the next level with Facebook Video Foundations , a free online course that’ll teach you everything you need to know about getting started with video ads on Facebook.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

MAY 25, 2021

How to Change the Thumbnail on a Facebook Video 2.5 How to Make Thumbnails for Video 2.1 Canva YouTube Thumbnail Editor 2.2 Adobe Spark YouTube Thumbnail Generator 2.3 How to Change the Thumbnail on a YouTube Video 2.4 How to Add a Custom Thumbnail on Vidyard 3. Video Thumbnail Best Practices 3.1 Declutter 3.2 Focus on Faces and Emotions 3.3

Video Marketing 65

Video Marketing Youtube Banners Template 65

Vidyard

DECEMBER 12, 2017

“People look 5x longer at video than at static content on Facebook and Instagram.” ” – Facebook. Short, promotional videos on social help to drive engagement in other campaigns, programs, and assets. Video Content Campaigns. Video-based content campaigns help to tell a better story.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Vidyard

NOVEMBER 24, 2020

Automatically post your new videos to your Facebook , Twitter , LinkedIn , and Hootsuite accounts so you’ll always have the freshest content on social. Best Zaps for Posting Video to Social Media: Post new Vidyard videos to Facebook. Add new Facebook Lead Ads leads to Trello cards. What good are great videos if nobody sees them?

Product 74

Product Hubspot CRM Automation 74

Vidyard

OCTOBER 21, 2018

Or that Facebook is in trouble for exaggerating its video metrics? Check out this week’s blog recap, where we dive deep into video length, multi-touch attribution, and Facebook’s recent video troubles. Read More Industry News Facebook Admitted That It Was Inflating Video Metrics. What about the voice over?

Multi-Touch Attribution 51

Multi-Touch Attribution Newsletter Multi-Channel Youtube 51

Vidyard

FEBRUARY 27, 2020

Not only did networks like Facebook double-down on their investments in video (in the form of algorithm updates and big bets on live streaming), but there was also a proliferation of new visual-first social networks tailor-made for video: Pinterest ( 2010 ), Instagram ( 2010 ), Snapchat ( 2011 ), Vine ( 2013 ), TikTok ( 2016 ), just to name a few.

Trends 149

Trends Video Marketing Top of Funnel Best Practices 149

Vidyard

NOVEMBER 24, 2020

Automatically post your new videos to your Facebook , Twitter , LinkedIn , and Hootsuite accounts so you’ll always have the freshest content on social. Post Videos to Social Media What good are great videos if nobody sees them? Posting new videos to Twitter using automated video content management.

Product 65

Product Hubspot CRM Automation 65

Vidyard

SEPTEMBER 29, 2020

For Facebook videos , the advantage is 135%. Through their social video efforts, Team Pinto has grown their Facebook following to more than more than 1,700 people. Many of their Facebook videos have view counts that far exceed their number of followers, with some of their most popular garnering upwards of 55,000 views.

Video Marketing 65

Video Marketing Ad brokers Planning Work Management 65

Vidyard

AUGUST 14, 2020

85% of Facebook videos are watched without sound ( Digiday ). Captions increase video view time by 12% ( Facebook ). They’re useful when viewers aren’t able to properly listen to your video, such as when they’re in a noisy environment (say on public transit) or in a setting that needs quiet (for instance, near a sleeping baby).

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

JULY 14, 2016

That said, seeing funny dog videos from major brands showing up on Facebook is eye catching, to say the least. Facebook videos can be as long as you want, but Ford played the right card and kept this under a minute and thirty seconds. With a little paid promotion behind it on Facebook, we’ve seen outstanding pickup.”

Paid Search Agency 82

Paid Search Agency Social Media Social Networks Facebook 82

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

SEPTEMBER 11, 2015

Don is comfortable in front of a camera, and this video went on to become one of the most viewed items on the TLA Facebook page prior to the event. If you’re on Facebook you can see the (much more popular and effective) post here. I’ve used the YouTube example for this post. For Organizers.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Vidyard

FEBRUARY 2, 2022

If you want to reach the almost 3 billion active users on Facebook or stand out from the 100 million photos uploaded to Instagram every day , you need to embrace new types of content to get your message across. They’ve become so ingrained in our digital culture that they’ve turned into their own form of communication as a meme.

Work Management 97

Work Management Video Marketing Guidelines Social Media 97

Vidyard

FEBRUARY 6, 2014

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. At least, everything Facebook knows about – which is a surprising amount. Don’t believe me?

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. Facebook Analytics and New Content Format Support.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

APRIL 24, 2015

Here comes Facebook. During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Most notably, Facebook users now view more than four billion videos a day on the social network. Look out YouTube. Let that sink in for a moment. Here’s what I’m thinking: 1.

B2B Marketing 51

B2B Marketing Video Marketing B2B Youtube 51

Vidyard

JANUARY 28, 2022

Meaning, if they engaged with you before, they will now receive targeted ads for your business on websites and social media sites like Facebook and LinkedIn. Retargeting ads are then shown to people who are already a contact in your database or have visited your website.

Account Based Marketing 99

Account Based Marketing ABM Video Marketing Marketing & Strategy 99