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  • SAZBEAN  |  SATURDAY, APRIL 13, 2013
    [Facebook] Top Internet strategy, marketing and technology links for the week of April 13, 2013
    Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study  (Socialnomics) Why You Should Market Like You (Want to) Cook  (Portent) 5 Email Marketing Strategies for Customer Retention  (Marketo). News & Notes
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 27, 2012
    [Facebook] Content Marketers Must Read Book of the Week!
    Blog Twitter Facebook     Blog Twitter Facebook. Name: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Author: Robert Rose             Joe Pulizzi.               . Content marketing is the latest rage now. Who is the book intended for? Top 3 takeaways from the book.
  • HUBSPOT  |  THURSDAY, JULY 11, 2013
    [Facebook] How to Embed Instagram Photos and Videos, No Hacks Required [Quick Tip]
    'A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped. and then quickly disappointed because we couldn''t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn''t always work properly. Video. And that''s it!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Prior to DocSend, Russ was a Product Manager at Facebook, where he arrived via the acquisition of his startup Pursuit.com. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend. Further, many email services aren’t built to handle the large PDFs necessitated by lengthier docs. Social Media.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Facebook] Coca-Cola Kicks Pepsi's Ass in Marketing Showdown
    Facebook Business Page Fans: Coca-Cola Wins! Although Pepsi has a strong following with nearly 7 million fans, Coca-Cola has over 36 million fans on its Facebook business page. You've seen this fight before: Coke versus Pepsi. And chances are, you have your own taste preference between the two fierce rivals. Nicely done!
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Facebook] How To Build A Culture of Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 12, 2010
    [Facebook] A simple strategy to increase your influence on Twitter
    Link to comments to create on LinkedIn and Facebook and other platforms. Share this on Facebook. “How do I increase my influence on Twitter?&#. business colleague asked me this question and I figured if it was on his mind, it might be on yours too.  So here’s my strategy. 1) Build targeted connections. They’re wrong.  
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Facebook] 6 Best Tactics for B2B Lead Generation
    Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. 'You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. Search marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Facebook] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn. 
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Facebook] Savvy Week in Review - August 19
    Are Facebook and LinkedIn violating your privacy? If you are on Facebook and LinkedIn, definitely read this post from Sarah Mitchell. Happy Friday! If you were on vacation like two of our Savvy Sisters were this week, you may have gotten a bit behind in your reading. Here's a great wrap up of some of our favorite posts this week.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 25, 2012
    [Facebook] Add a blog and blogging to your New Year’s resolution
    Photo credit: ELTMAN. In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform. In many ways, blogging made me. In any age other than this one, would I have been able to do any of this?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Facebook] New Developments in B2B Loyalty Marketing
    In the area of enhancing customer relationships and fostering loyalty, to the power of social media is being felt throughout the B2B marketing world: Companies build the ranks of their followers on Twitter and LinkedIn, their “likes” on Facebook, and their RSS subscribers to blogs and YouTube channels.  Photo credit: Wikipedia.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Facebook] Which Companies are Totally Nailing B2B Marketing?
    Fortunately, Salesforce really excels on social, particularly on Facebook where they consistently using their header image to promote upcoming events. They also use Facebook to prominently display links to everything from infographics to blog posts. Some companies are actually producing really creative B2B marketing. Let’s take a look.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Facebook] Critical guidelines to help you determine your optimal online advertising partner
    The obvious, and largest, example is Facebook, where we have volunteered buckets of information about ourselves and our interests. The obvious, and largest, example is Facebook, where we have volunteered buckets of information about ourselves and our interests. So how do you find the right media partners?
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 27, 2014
    [Facebook] Built In Chicago March Launch Shows That Windy City Startup Love is Real
    In the age of Facebook and Twitter, SayHey! Notably relies on the collective Facebook users’ annoyance with unnewsworthy news on the newsfeed. Last night, 100+ Chicago startup enthusiasts poured into Rockit Bar on West Hubbard street, where hands were shaken and drinks were consumed. Who here wants to work at a startup? SayHey! SayHey!
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 6, 2010
    [Facebook] B2B Content Marketing in the Age of TMI
    I've participated in several client conference calls, answered a few messages on my Facebook page and scanned my TweetDeck columns to make sure I haven't missed anything. Today has been one of those days with too much information (TMI) from the start. I've followed my new Twitter followers. And, you know what? Go on, admit it.
  • BIZNOLOGY  |  THURSDAY, MAY 8, 2014
    [Facebook] B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
    It’s like Facebook for B2B. 'LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. So what are some creative ways to do this? Twitter. Then build another.
  • LEAD VIEWS  |  THURSDAY, AUGUST 12, 2010
    [Facebook] “Why B2B Leads from Social Media Are More like Joe Biden than Lady Gaga”
    Well, there is no denying that Lady Gaga is taking the world by storm, she is everywhere – more than 10 million fans on Facebook and  5 million followers on twitter. Did the unusual headline catch your attention and perk your curiosity? You may like her or hate her, you certainly  cannot ignore her. from social media.
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 18, 2009
    [Facebook] What to Look for When Purchasing in the Cloud
    Use Twitter, LinkedIn (your network), or Facebook groups, etc. I had the great pleasure of presenting at last week’s Cloudworld Conference at Moscone Center. Not surprisingly the subject was Cloud Computing—specifically “What to Look for and What to Look out for when Purchasing in the Cloud”. And with good reason. things to look for: 1.
  • E-LIGN  |  FRIDAY, JULY 12, 2013
    [Facebook] Thoughts on Social Media Privacy for Business Owners
    As public awareness of Facebook’s privacy issues grows, more and more users are flocking to alternatives like these. 'Social media privacy concerns are putting consumers on edge, so be proactive in your social media presence by understanding privacy trends and acknowledging your customers’ needs. Your Customers’ Trust is Fragile.
  • E-LIGN  |  WEDNESDAY, JULY 31, 2013
    [Facebook] 3 Solid Reasons Why Every Business Needs to Create Content
    It is also absolutely essential that you share your content through all the social media platforms such as Facebook, Twitter, and Pinterest. 'Inbound marketing is the strategy of drawing in visitors with blog posts, videos, paid traffic, and above all else, unique and engaging content. Summary. Inbound Marketing
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 22, 2011
    [Facebook] What’s Wrong with Your B2B Web Site?
    Does each page on your web site have a few actions a visitor can take such as subscribing to your blog or newsletter or following you on Facebook or Twitter, so they are not forced into an “all or nothing” call to action? Tweet. Are you getting more traffic, but no return on your investment in the form of sales revenue?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] Does Content Marketing Really Have a Confidence Problem?
    Only 37% of marketers believe their Facebook advertising is effective. Only 37% of marketers believe their Facebook advertising is effective. 'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Source).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 6, 2011
    [Facebook] Confessions of a smartphone douchebag
    Dozens of LinkedIn, Facebook and YouTube requests.  I have developed a twitch. can’t go more than 15 minutes without reaching into my pocket, pulling out my smartphone and checking in with the torrent of communications coming at me through email, the social web and my blog. It happens on a regular pace, without planning or thought. 
  • BUYEROLOGY  |  WEDNESDAY, MAY 18, 2011
    [Facebook] Social Buyerology: Understanding Buyers in the Social Age
      The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.  Image by aafromaa via Flickr. The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.  
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Facebook] 7 Silly Google+ Business Page Mistakes to Fix NOW
    For an example, let's take a look at the first result returned when performing a search for Facebook on Google+. This looks like Facebook's Google+ business page. But wait.check out that tagline: "facebook community on google+." Is this the official Facebook page? Silly Google+ Page Mistakes to Avoid. Poor use of photos.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 25, 2010
    [Facebook] Who’s in charge? Why you need leadership.
    But how can you produce such great content across all platforms — blogs, websites, podcasts, webinars, videos, Twitter, Facebook, etc.? One of my favorite B2B marketers, Paul Dunay , (@pauldunay on Twitter, Buzz Marketing for Technology ) recently wrote a great blog article entitled “ Who’s Your Social Media Lightening Rod?
  • VIEWPOINT  |  TUESDAY, JANUARY 11, 2011
    [Facebook] 10 Inside Sales Predictions for 2011
    Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Facebook] Is Twitter a Dying Social Network? #MKTGdebate
    That stat comes straight from Twitter, and while it seems like a lot, it's only an eighth of Facebook users. Well, Twitter came out two years after Facebook, but six years before Pinterest. In terms of a social network user growth comparison, this means that Twitter's user numbers should be closer to Facebook. but they're not.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Facebook] 6 Core Benefits of Well-Defined Marketing Personas
    If one of your personas tends to spend more time on Facebook compared to another, who prefers email, you'll know which type of content needs to be in each place. Do you know who your typical customers are? Do you know where they shop? How much money they make in a year? How many kids they have? Customer personas work in the same way.
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Facebook] Case Study: Using Integrated Digital Marketing to Sell Old Books
    The site also contains social share buttons linking to solid presences on Facebook and Twitter. On Facebook, there is a lot of visual interaction and well-coordinated messaging with the website. Sometimes cutting-edge marketing is found in the unlikeliest of places. VISUAL AND INTERACTIVE. Pretty slick. DYNAMIC AND PERSONAL. Snappy.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JUNE 18, 2013
    [Facebook] How to Make SaaS Gamification REALLY Work for YOU
    This is the most difficult of the 3 instincts to apply for B2B SaaS products, so I’ll use Facebook likes as an example instead. As soon as they like some new content, they can see their like on their own Facebook timeline and see their friends’ comments as soon as their friends respond to their like. SaaS Gamification Fun Factors.
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 9, 2012
    [Facebook] Social Media Automation Mistakes
    Hubspot recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Facebook] Preference Management: Part 2
    Connect with us on  Twitter ,  Facebook , and  Linkedin Preference management is a tricky subject that requires attention and keeping the consumer in mind. Click here  to read Part One of this article. Given the challenge associated with preferences, where should you start? for capturing preference information.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 27, 2011
    [Facebook] Generating Leads from Your Blog
    Trick out with social bling" Include social-sharing icons, particularly the big three: Facebook, Twitter and LinkedIn. Entrepreneur.com has ten tips for increasing your company's digital presence and converting blog traffic into qualified leads. Show up" Blog on a regular, sustainable schedule. Encourage engagement by responding to comments.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 20, 2011
    [Facebook] B2B Mobile Marketing Mistakes
    Failing to Utilize Social Media Utilize multiple marketing channels, including Facebook, Twitter and blog posts. Mobile marketing is not just for business to consumer relationships. Over 70% of young executives classify mobile as a primary communications tool. Reliance on PC-based Website Design a mobile optimized website as well.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 13, 2011
    [Facebook] Content Marketing in 2012
    Andrew Davis - Tumblr will be seen as effective a marketing platform as Twitter, LinkedIn and Facebook. Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space. View Original Article
  • HUBSPOT  |  MONDAY, MAY 27, 2013
    [Facebook] How One Nonprofit Is Using Content to Give Back to U.S. Soldiers
    The OWH Facebook Page. Operation Write Home also creates some incredible content for Facebook. Not only has the organization creatively customized its cover photo and additional pages, but it also consistently shares content that its Facebook fans love. 'Memorial Day is a special day in the U.S. Armed Forces. military.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2011
    [Facebook] You’ve probably over-farmed your donors’ land
    They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter. search, as well as search.twitter.com and on Facebook as well, where 800 million global denizens spend their working hours. Image via Wikipedia. Or fertilizers?
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Facebook] Start With Relevant, Aspire To Remarkable
    Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. The tools to create content are easily accessible, extremely affordable, and not very difficult to learn. That said, just because you can, doesn’t mean you should. With the power to publish comes great responsibility. Sign up. Or Does It?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 4, 2011
    [Facebook] Social Media Conversation. Yes, but at what cost?
    But now their comments are public on company Facebook pages and other social platfroms.   McDonalds has a staff of people Facebooking and tweeting all the time.  There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. But at what cost?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] The 15 Best Infographics of 2014
    8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media. 'Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn''t escape conversation. These 15, however, managed to stand out. My criteria here were not scientific.
  • HUBSPOT  |  SUNDAY, DECEMBER 30, 2012
    [Facebook] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
    Randi Zuckerberg Not Happy About Facebook Photo Privacy Breach, From Mashable. Over the holidays, Randi Zuckerberg, the former head of marketing for Facebook, posted a photo on Facebook (how fitting!) Sounds like a pretty normal thing any Facebook user might do, right? So how about we lend you a hand? What do you say?
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Facebook] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Facebook (70.6%). 'How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499.
  • ENGAGE  |  THURSDAY, NOVEMBER 1, 2012
    [Facebook] 5 Ways to Create More Content Without Creating More Work
    If you have a great visual with your article, turn it into a social object by posting it on your Facebook or Pinterest page. Blose advises embracing the Facebook timeline. A lot can happen in a minute. Social media and mobile and digital publishing have seriously altered how people consume, share and interact with information.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 16, 2013
    [Facebook] Become a Master of Productivity with IFTTT [VIDEO]
    You use different triggers, such as a tweet or Facebook post to create “recipes,” which help you become more productive. ex: “When a I make a sale on Etsy, send me a text message,” or, “When I update my Facebook page profile picture, update my Twitter profile picture.” Yeah, we do too.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Facebook] 6 Reasons to Embrace Social Media Today
    Organizations as diverse as law firms, interior designers, real estate agents, and roofing companies are using blogs, podcasts, videos, and user communities such as Facebook to demonstrate their expertise and thought leadership. Social media marketing is a trend, not a fad. Social media marketing is here to stay. Not next week. But now.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Facebook] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. '“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. We are at an inflection point.”. There are now more mobile phones in the world than people.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Facebook] 5 Reasons to Outsource Marketing Today
    While CMOs are spending more and more on social media, they are using social media as an add-on to their digital marketing programs rather than a part of an integrated marketing strategy (Hire a twenty-something, arm her with Twitter, Facebook and LinkedIn, stick her in a corner and pray for results.) Get your answer below. Austin Finch, Sr.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 26, 2012
    [Facebook] How to Make Social Media Marketing More Effective:10 Do’s and Don’t Tips
    Also use content on LinkedIn, Twitter and Facebook to drive traffic to your blog. Social media and its marketing are very important, and how you execute can mean the difference between fair and great results. We all try to formulate best practices. Here are my thoughts and I would love to hear what you would add to the lists: DO’S.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Facebook] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Have you seen SAP’s Facebook Friend Optimizer ? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Yes or No? More will be sold. Lots more.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JULY 20, 2010
    [Facebook] 5 Ideas and More to Improve B2B Marketing Strategy
    Share this on Facebook. Rick Volz. In a recent Modern B2B Marketing Blog article , the author Maria Pergolino suggests it’s the right time to assess your B2B Marketing Strategy and consider areas of improvement.  Maria suggests the following 5 ideas to improve your marketing strategy: 1. Find new ways to integrate marketing channels. Asking.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Facebook] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    ” But she said Facebook and other social media actually have led many marketers to de-value content by thinking of the distribution as free. 'Think TV ads are a good investment? Guess again. If Kraft gets 4 times better results from content marketing than advertising , then it’s time to rethink your spending.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Facebook] Why Nonprofit Social Media is a Waste of Time
    FACEBOOK. Are you one of those nonprofits that put up a Facebook page because everyone said you “should” ; then started promoting the heck out of it to your current constituency with email and newsletter blasts saying “Hey, we’re on Facebook now.  What could you do to create an engaging dialogue with your Facebook fans?
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Facebook] B2B Blogging Gets Publishing Discipline
    Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Holy cow!
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 24, 2014
    [Facebook] Why Willy Wonka Should Not Be Your Business Model
    Some of these companies even engage in their version of Social Media: they have a Twitter or Facebook account, post semi-regularly, but don’t actually engage with any of the users. 'It’s important to get a few of the obvious things out of the way first: 1) Willy Wonka = the 70’s Gene Wilder version of the Roald Dahl book.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Facebook] 10 Clever Ways Your Email Signature Can Support Your Marketing
    You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here. Here are ten awesome suggestions: 1. Your Website (Homepage).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Facebook] 28 Awesome B2B Social Media Statistics
    Channels : Asked to rate the effectiveness of specific social media sites in their marketing efforts, more than one-half of respondents said that Facebook was “extremely” or “somewhat” effective. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Source ). Source ).
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 17, 2010
    [Facebook] How Do Consumers Make Decisions? Theory or Fact?
    Share this on Facebook. Bob McCarron. How do customers make decisions? This question has been at the core of marketing strategy for many years.  As marketers manipulate the various principles of marketing, the consumers they seek to reach also change their decision-making criteria.  Are these consumer decision-making theories new?  Digg this!
  • FIFTH GEAR ANALYTICS  |  MONDAY, NOVEMBER 22, 2010
    [Facebook] Apple: A Story of Consistent Brand Messaging Across Channels.
    Share this on Facebook. Kevin Gilbert. Unless you’ve been sleeping under a rock, you are aware that Apple has flooded the market with impressive state-of-the-art and stylish consumer electronics:  iPhone cell phones, iPod MP3 players, iPod Touch hand-held computers, and now the iPad tablet computer. was excited to setup my new iPad.
  • INBLURBS  |  THURSDAY, JANUARY 6, 2011
    [Facebook] Social Media Marketing: Hurry, your competitor is one step ahead
    Setup a facebook fan page and a Twitter account and start social media conversation. Download our free eBook: 9 Easy Steps to Facebook Success. FREE Report: Learn How to Add a Facebook Fan Page less than ten minutes! More and more businesses use social media to attract new clients. This turbo charges the social media use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Facebook] 5 ways corporate culture determines social media success
    If your boss is making your employment contingent on Facebook Likes or the number of blog comments you get next month, it might be time to consider another position! A while back I was working with a new client in New York. In every meeting I attended, his name, and his values, were mentioned at least once. Are they able to react?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Facebook] Why Are You In Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'My second blog post ever included my attempt to answer the question “ Why am I in Marketing? Why are you in marketing? What is the role of marketing in the business? . Or the adrenalin.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 30, 2010
    [Facebook] Does B2B Social Media Drive Holiday Sales?
    If you provide business consulting services, does adding a holiday themed landing tab on your Facebook Page bring in end of the year business? Create an engaging holiday themed landing tab on your Facebook Page for your business consulting services and encourage customers to share holiday stories. Let’s look at some examples.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 13, 2011
    [Facebook] Social media pioneer says technology will transfom education
    “If Facebook is the social graph, and LinkedIn is the professional graph, Edmodo is the educational graph, ” Hoffman said. LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Facebook] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. 'This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. Anyway, back to BlueConic. to a specified customer segment.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 20, 2012
    [Facebook] Savvy Week in Review: April 20
    LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study by @dmscott re: @Hubspot. Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline. 75 Top Marketing Blogs to Make Your RSS Reader Fat!
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Facebook] Savvy Week in Review: July 1
    This infographic tells you the best times to Tweet and post on Facebook. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned. all the fun stuff.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Facebook] Winning With Customers – B2B Playbook Review
    Share this on Facebook. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  After hearing Keith speak, I expected the book to be entertaining, challenging, and enlightening – and I haven’t been disappointed.   Start with “Friendlies”.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] 20 Amazing Examples Of Brand Content Marketing Hubs
    That post has 23,000 shares and more than 210,000 likes on Facebook! And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. think it often helps brands who might need that little push into content marketing, to see what others are doing.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Facebook] How Many Screens Are You On Right Now?
    caught myself on 4 screens at once last night: streaming an NCCA basketball game on my Apple TV, watching the game stats on my laptop, catching up on some email on my tablet and discussing the game via text and Facebook with fellow fans on my phone. In fact, Twitter reported  more than 24.9 34% are browsing on a PC/laptop.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 28, 2010
    [Facebook] This is why you will have a career in social media
    The newcomer also secured a major round of funding and both Facebook and Twitter sought to aggressively enhance their location-based offerings. Share this on Facebook. I’m about to make a prediction that surprises even me. know I’m sounding like some wild-eyed social media hype master here but hear me out, OK? Observe. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 28, 2010
    [Facebook] This is why you will have a career in social media
    The newcomer also secured a major round of funding and both Facebook and Twitter sought to aggressively enhance their location-based offerings. Share this on Facebook. I’m about to make a prediction that surprises even me. know I’m sounding like some wild-eyed social media hype master here but hear me out, OK? Observe. 
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Facebook] Content Curation Grows Up, Original Content Still Key
    Post Comment › Subscribe for updates Comment Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This what is Highlighter? To find the best and most relevant content and bring it forward. Heres what they found.
  • WEBBIQUITY  |  TUESDAY, JUNE 8, 2010
    [Facebook] Social Media: Making Friends for Fun & Profit
    Facebook. The jury is still out on Facebook’s effectiveness for the B2B market.  We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Share this on Facebook. Guest post by Kim Albee. Should you participate?  What avenues will be most fruitful?
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Facebook] 30 Awesome Blogging Guides, Tips and Resources
    And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. IT DROPPED!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Facebook] 34 Awesome Twitter Ideas for Engaging Your Prospects
    For more tips like these for your blog and Facebook page, download the ebook here. Let your Twitter followers know about a great contest or discussion happening on your Facebook page or LinkedIn group, and invite them to be a part of it. Don’t cross-post your content to Facebook and LinkedIn. Responding to Followers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Facebook] Lattice Engines Automates All Steps in Prospect Discovery
    The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. 'There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. Lattice Engines was founded in 2006 to fill this gap.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 14, 2009
    [Facebook] Spredfast Offers Systematic Management for Social Media Campaigns
    Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. Silly me. links for each event.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 31, 2010
    [Facebook] Going beyond the Big Three: 3 more social nets B2Bs should use
    When B2B marketers decide to take the plunge into social media – and hopefully after first establishing their company’s blog – they usually begin with the Big 3 of LinkedIn, Twitter and Facebook.  Not that there’s anything wrong with that, since those three do typically account for most of the action for B2Bs. But life [.].
  • HUBSPOT  |  TUESDAY, MARCH 6, 2012
    [Facebook] 8 Industry Experts Weigh in on the Toughest Social Media Topics
    Facebook rolled out a stronger visual format for its user interface with its much more engaging "Timeline.". The explosion of the social apps on Facebook. This and new sites like Pinterest show us there's still room for new social networks, provided they offer something Twitter and Facebook don't." - Linda Buston, Get Elastic.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Facebook] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • JUNTA 42  |  MONDAY, SEPTEMBER 27, 2010
    [Facebook] 35 Ways to Market Your Blog
      Many business owners forget to tell employees to fan their own sites on Facebook and Follow on Twitter. Post your blogs on Facebook. It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog.
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Facebook] Social CRM for Small Business
    Jon is on Twitter, Linkedin, Facebook and he uses email. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. But, Nimble is much more. Enjoy the Interview! love it!
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Facebook] 6 Social Media Measurement Questions You've Been Asking
    ” While the size of your reach on Facebook, Twitter and LinkedIn is definitely important, it is more critical to see if the people on these channels are behaving in a way that brings you business. singular data point, such as number of Facebook likes, is not contextual or demonstrative of success. How do you evaluate behavior ?
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Facebook] Let LinkedIn do FREE Marketing for your business
    By the way, you can do this on Twitter, Facebook and other networks as well. LinkedIn has updated their privacy conditions. LinkedIn is now permitted to use your name and picture in any of their advertisements. So they can use this throughout their whole network for their marketing purposes! How scary, or maybe not…? See ch. From the small.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, FEBRUARY 28, 2013
    [Facebook] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn.  According to GlobalWebIndex , Google+ now has 343 million active users,  more than any other social network besides Facebook. Because they consider it a ghost town. They say Google+ is  irrelevant. But you know what? Number of Active Users. Circlecentric Marketing.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JUNE 27, 2013
    [Facebook] Download the 2013 B2B Content Marketing Report
    YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. 'Content marketing is going mainstream in 2013. But what’s behind the buzz and growing popularity of content marketing? Download the new B2B Content Marketing Report to find out. Marketing automation is on the rise.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Facebook] Social Media: 3 Things Teenagers Can Teach Business About Getting It Right
    Tougher still is finding a teenager who is not connected on  Facebook and Twitter. Following a few simple rules can make a huge impact on your success rate with social platforms like Facebook and Twitter. It seems that the younger the employee, the more frequently they use social media. Image: freedigitalphotos.net ).
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 2, 2010
    [Facebook] Blogging Services: Content Marketing for Coaches
    have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Share this on Facebook. Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. What do you think? Digg this!
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Facebook] 6 case studies show Big Data is helping decision making
    H&R Block had a heavy paid media scheduled but they also used Facebook and Twitter to provide immediate access to a tax professional for Q&A in the “Get It Right” social media campaign. Photo credit: Kevin Krejci. It’s a catchy term that’s easy to say and implies major transformation. Is Big Data working? The problem? An example?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Facebook] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+. 'Has the rise of digital, social and mobile technologies affected your marketing organization? As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. Because business innovation cycles have sped up.
  • INSIGHTIQ BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Facebook] Keep the Lead: Key Web Trends for 2012
    While having a corporate Facebook page and Twitter account is a great start, to remain successful in the online space will require businesses to integrate deeper with social media-truly engaging users rather than simply broadcasting and advertising to them. has projected to rise six-fold from $5 billion this year to $15 billion in 2015.
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Facebook] New York Times Rolls Out Annoying Ad Format, and Other Stories You Missed Today
    If you haven’t been on Facebook for the past day or so you may not have seen the roughly four trillion posts about the latest good news: The Supreme Court ruled that same-sex couples are entitled to federal benefits, and also declined to rule on a case in California, which clears the way for same-sex marriage in that state. Go gays!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Facebook] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
    In fact, there are more people on Facebook then not on Facebook. You need to do more than create a page on Linkedin or Facebook. by Dayna Rothman We are halfway through our first day at Marketo User Summit. So many new and exciting ideas have already been presented! My head is spinning. Take it away Jay! Actually, they do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 30, 2013
    [Facebook] 20 blog posts that made a difference — and why
    put some thought into this and am always happy when my audience “votes” for it with a share on Facebook, Twitter and beyond. And one, just for fun … If The Beatles Ran Facebook  – You know, sometimes you just have to Let It Be! “Every song is like a child,” she said. Still, this had to be said.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
    Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. 'Hey, I get it. Demand generation is hot. No problem. understand. Wait, what?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Facebook] 5 Steps for a Most Excellent Google Hangout
    Tweet about it, post it to Facebook, write a blog about it, then put a bit of paid promotion behind each tactic. by Jason Miller So you want to host a Google hangout? Before have read the top posts out there and distilled all of the important stuff down to a simple five step process saving you time and frustration. Set up a Google Event.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook] 6 Steps to Successful Blogging
    Twitter, Facebook, LinkedIn, Google+. These could be small or big, such as: Liking you on Facebook. I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. The central theme of the presentation was blogging.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Facebook] 12 Important Places You're Forgetting to Add Calls-to-Action
    On Facebook Page: Facebook offers several opportunities to get your CTA out there: via a custom business page tab , through Facebook Ads and Sponsored Stories, and through wall posts on your page. Do your landing page offers generate a high conversion rate but few actual leads? it's a content promotion problem.
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