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  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 18, 2010
    [Facebook] Print Consumer Magazines Score Big in Europe
    Share this on Facebook. Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Yesterday I led a workshop in the Netherlands at Media Partners Group. Be memorable.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 10, 2010
    [Facebook] Content Marketing to the Female Brain
    Share this on Facebook. You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? The right hemisphere is the center of abstract conceptual thoughts such as art, music, creativity and inspiration. Core values.
  • WRITING ON THE WEB  |  SUNDAY, OCTOBER 24, 2010
    [Facebook] Neuromarketing Books for Marketing to Brains
    Share this on Facebook. If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Facebook] Connecting the Dots Between Social Media & Demand Generation
    Tip: Social sign-on allows site visitors to log in via social accounts such as Facebook, Twitter, and LinkedIn. by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Facebook] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Facebook] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Check Facebook to wish contacts a happy birthday. Even more bonus points if you do this outside of Facebook.). You know there is an outstanding message in your Facebook or LinkedIn inbox waiting for you). Don’t let your to-do's bog you down. 10 Daily To-Do's. Good morning, dashboards! Manage your inbox. Set priorities.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Facebook] 5 Fantastic Ways to Engage Your Social Media Followers
    Whether it is commenting on a Facebook status or responding to a tweet, make sure you acknowledge both the positive and the negative feedback. Ask your Twitter followers and Facebook fans what they think about a current event. I have been asked by many people why I prefer one brand over another and why I am so brand loyal.
  • TOM PISELLO  |  MONDAY, JANUARY 31, 2011
    [Facebook] Is The End of Social Media Already Written Into Its Success?
    To this, now add the real time pressure from social media, where a typical user receives hundreds of daily tweets, dozens of daily Facebook updates, dozens of LinkedIn updates and discussion group posts, blog article feeds … you get the picture. Are the future of Facebook or Twitter doomed by their increasing popularity?
  • DIGITAL VOICES  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook] SMACdown 2013: Who knew marketing solutions could be presented in boxing robes!
    The solution included: Social: Leveraging social channels such as Facebook to promote and share these offers and build the brand. The “Marketing Mavericks” team responded to a challenge from BJ’s Wholesale Club and the “Digital Dynamos” presented a solution for a challenge from iRobot Corporation.
  • CONTENT MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Facebook] Why the Massive Move to Mobile Computing Changes Content Marketing Rules
    Most of those visits are expected to go to Facebook. In fact, eMarketer estimates that the number of mobile Facebook users in the U.S. Get social with Facebook, Twitter or other applications that can reach out to your customers with special offers while they’re on the move and in a buying mood.  . Smartphones Soar.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Facebook] B2B Blogging Gets Publishing Discipline
    Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Holy cow!
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Facebook] 3 Demand Generation Dangers in a B2B Blog Redesign
    Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. A big part of lead gen is content, and the simplest content machine on the web is a blog. The new blog goes live, and you’re feeling great, check that one off the to-do list.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [Facebook] Savvy Week in Review - July 8
    Gini Dietrich answers a question from her Facebook community: what types of content work best for B2B content marketing. With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Enjoy the weekend!
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Facebook] 5 Essential Functions for Every B2B Website
    Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S. 'Photo credit: Wikipedia. But what kind of functionality does your B2B website really need?  What website strategies should you pursue for business marketing?  Lead generation.
  • JUNTA 42  |  WEDNESDAY, JUNE 30, 2010
    [Facebook] Content is to marketing like.
    Junta42 ran a contest this week via Twitter and Facebook asking for the best, most creative answer to this statement: Content is to marketing like [blank] is to [blank].  Please review the entries below and then tell us which one you liked the best on the Junta42 Facebook page. we're going to defer it to the community.
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Facebook] 5 Tips to Optimize Your Social Media Engagement
    Setting up a Twitter account and a Facebook page -- these are both a good start, but if you don't attach something tasty to the end of your pole, you'll be fishing for a long time for that viable lead. Monitor what people are tweeting and posting on Facebook , and lend a hand if you can. So what is this 'bait' I'm talking about?
  • B2B MEMES  |  FRIDAY, OCTOBER 8, 2010
    [Facebook] Nine Keys to a Robust Editorial Career in Social Media
    To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post? Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. This isn’t necessarily a bad thing. Be media neutral.
  • SYNECORE  |  MONDAY, DECEMBER 10, 2012
    [Facebook] Google+ Communities: Good for Users, Marketers, and Google
    With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google. If Google could be personified as a politician, it’d be a really good one. Let me explain. USERS: THANKS FOR THE EXPERIENCE. Gather Together.” Follow @chrshorton.
  • ENGAGE  |  TUESDAY, OCTOBER 23, 2012
    [Facebook] Email Marketing: 5 Tips for Using Symbols in Subject Lines
    For the August 2012 Engage Newsletter, the A/B test consisted of two subject lines: Test A: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos ?. Test B: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos. And if it doesn’t you should sign up. Okay, two second pitch is over. How appropriate, right?
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, OCTOBER 5, 2008
    [Facebook] Digital Literacy, Pragmatism and the Social Construction of Reality at dougbelshaw.com
    Facebook /Doug Belshaw. Skip to content. dougbelshaw.com. …education, technology, productivity. About. Get in touch! References. Plugins Used. Archives. SHP Conference 2008. « Failure is the condiment that gives success its flavour. Digital Literacy, Pragmatism and the Social Construction of Reality. Welcome! Thanks for visiting!
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 15, 2008
    [Facebook] YouTube - Education Today and Tomorrow
    Facebook. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. close.
  • HUBSPOT  |  MONDAY, NOVEMBER 8, 2010
    [Facebook] Answered: 10 Common Social Media Marketing Questions
    Have Facebook and Twitter diluted the effect or need to blog? Facebook and Twitter have actually increased the need and importance of blogging. Facebook, for instance, offers “ social plugins ,” embeddable features that can easily be integrated in your site. It is not going to change the way you are doing business.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Facebook] Marketing Must Be Integrated Into The Whole Business
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-. 'One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
    Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. 'Hey, I get it. Demand generation is hot. No problem. understand. Wait, what?
  • LEADER NETWORKS  |  TUESDAY, JANUARY 29, 2013
    [Facebook] Connecting The Dots On The Social Experience
    They have a plethora of social media tool experiments underway: newsletters and blogs for customer communications, twitter and Facebook for customer interaction, LinkedIN for promotions, sometimes even an online customer community to provide all of the above and more. Your B2B firm trumpets its engaged, active customers. Is that all? Really?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Facebook] What Is Content Marketing? It’s Starts With Culture!
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. It is not a campaign.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Facebook] Online Video is The Future of Content Marketing
    Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” '“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” It’s a very real possibility.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 12, 2010
    [Facebook] Do’s And Don’ts Of Building A B2B Community On Twitter
    Share this on Facebook. Recently in an article on B2Bbloggers.com , I stated that the rate of adoption of Twitter for B2B marketing is being slowed because, frankly, at first Twitter can be difficult to understand and hard to use. This hurdle is quickly turning people off to the benefits Twitter can have for their business. do repeat tweets.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Facebook] Japan Goes Inbound and Walmart Gets Local [Marketing Update]
    Mike and Peter primarily discussed how Japan is utilizing inbound marketing and how Facebook and Walmart are going local, and also touched on retailers liking the "want" button, and Foursquare launching Radar. Facebook and Walmart Go Local. Japan Does Inbound Marketing. Connect with HubSpot
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 7, 2012
    [Facebook] Social Media Marketing Tools Series #2 Shoutlet
    Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Community Management: Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Social Media Marketing has become an integral part of any Brand’s marketing activities.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Facebook] Engaging in Conversation Doesn't Grow Reach [Infographic]
    Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. How do you feel about this data? Does it change your outlook on social media engagement?
  • WEBBIQUITY  |  MONDAY, AUGUST 19, 2013
    [Facebook] Nine More Expert Guides to Local SEO
    He steps through the process for local keyword research, on-site optimization, taking advantage of local business directories, obtaining local reviews, local marketing through Facebook and Twitter, and more. 'Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. by MarketingSherpa.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 18, 2012
    [Facebook] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
    In other words, encouraging Facebook fans to follow you on LinkedIn, and Twitter followers to circle up on Google+. Take a look at how we've done it across Facebook and LinkedIn, for example: Our LinkedIn connections can get that same positive feeling they're used to when they visit our Facebook page, too! Got it. The problem?
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Facebook] Surveys Show ‘Social Business’ Concept Gaining Traction
    Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It’s also worth noting that 81 percent of respondents use face-to-face interactions to connect with customers or prospects, underlining the fact that Facebook has its limits.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 10, 2012
    [Facebook] What Are You Using to Help Identify Topics for Writing Your Blog?
    Easily share your reading to your followers in Google+, Facebook, LinkedIn, Twitter and Pinterest. Use the share settings to share your favorite blog posts and articles directly to Facebook, LinkedIn, Twitter, Google+ and other social media channels. Reading Will Fuel Your Writing for New Business. Creating content is difficult.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Facebook] Why many of my students will not have a job upon graduation
    Sure everybody is on Facebook, but marketing undergrads are simply not utilizing social media platforms like LinkedIn and blogging to their full potential for business purposes. 'By Jessica Rogers, {grow} Contributing Columnist . Yet, this is how many of my college students expect to find a job this spring when they graduate. Surprised?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 10, 2011
    [Facebook] 8 Rules When Using Social Media as a Support Channel
    Then came Facebook, Twitter and LinkedIn. Facebook. by Zainab Ali | Tweet this. This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Facebook] The Impact of M&A on the Marketing Automation Industry
    Facebook. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. Share email. LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 29, 2010
    [Facebook] Did Mashable cross a line?
    The Mashable post was tweeted almost 1,000 times and included in about 500 Facebook sites.  Share this on Facebook. Yesterday, something happened on Mashable which illustrates one of the biggest threats to the social web, to business, and maybe even democracy.  Maybe they’ve been trained as journalists, maybe they’re not. 
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Facebook] Why You Need Social Media Followers Who Won't Ever Buy
    Okay, so Frank the Facebook fan may never actually purchase your industrial vacuum cleaner for his teeny tiny small business office. But when his buddy, landlord Lenny, is searching for a new one for the apartment building he owns, Facebook fan Frank might just refer you some highly qualified business. Which is better? Need I say more?
  • WINDMILL NETWORKING  |  FRIDAY, MAY 4, 2012
    [Facebook] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
    Focus: Measurement Facebook allows you access to your Facebook account on your smart phone. Facebook allows brands to engage with consumer via posting photos, videos, sending direct messages, and posting on ‘timelines’.  Social media has changed the way people use the Internet and it has shaped the technology used to deliver it. 
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Facebook] 9 Internet Trends Charts You Need To See
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Facebook] The Expanding Role Of B2B Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strateg
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Facebook] How to Use Video as Part of Your Social Media Marketing Strategy
    This also gives you content for your blog, something to tweet about, and something to share on Facebook. When it comes to social media, the power of online video is undeniable. Video creates a personal connection in a way text can’t. Many marketers disregard YouTube as a mere extension of the show America’s Funniest Home Videos. Video
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, OCTOBER 13, 2010
    [Facebook] What's Holding Social Media Back?
    He would offer these of-the-moment items along with a discount coupon during a 4-week back-to-school window during August and September in return for “Like” clicks on Facebook or to reward new followers on Twitter.   Consider this real-life example.     An appropriate supply of items cost about $10,000. 1 return.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Facebook] Content Marketing Should Never Be Advertising
    We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. The rise of the term Native Advertising seems to be causing quite a stir. This may very well be in creating a label that's inherently in conflict with itself. Where's the line?
  • WRITTENT  |  TUESDAY, APRIL 23, 2013
    [Facebook] 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
    'LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. Much like on Facebook, the first thing visitors to your LinkedIn company page will see is your banner image. Much like Facebook, LinkedIn conveniently offers analytics and insights to brands. Company Pages. Groups.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Facebook] The Most Important Marketing Metrics
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Facebook] 3 Steps To A Customer-Driven Marketing Plan
    Please comment below and follow the conversation on Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? And the biggest marketing mistake you can make is to just focus on what you have to sell. Wikipedia).
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Facebook] How to Select the Perfect Image for Your Next Blog Post
    Remember, the first image in your blog post is usually what gets pulled in when people share links to your content on Facebook, Google+, and LinkedIn. 'By now, you''ve probably heard about the importance of visual content. me too. Things to Consider When Selecting the Perfect Blog Post Image. 1) Do you have the right to use it? how''d I do?
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 13, 2010
    [Facebook] Buying Stages & Lead Nurturing, Matching Content
    Share this on Facebook. The ultimate goal of Lead Nurturing is to match your content to the needs of your prospective buyers. That partly depends on the personas of the buyers, so you can match the content to the buyer’s role and their interests. The 5 Stages of the Buying Process. information search. evaluation of alternatives.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Facebook] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Basic services free; offers email retargeting as well as Facebook retargeting. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Company A: Website. Get it? Adroll.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Facebook] Why Host a Blog on Your Corporate Website?
    › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Thought leadership is a good thing. Links Let’s be real. What do people like to link to?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 6, 2014
    [Facebook] Pay attention to me: do gimmicks really work in digital marketing?
    Instead of simply “liking” a Facebook page or typing in an email address, people who enter a contest usually need to take it a step further. 'Part of the challenge of digital marketing is that competitors are trying to master it too. Creativity in marketing is often the thing that sets businesses apart. Contests. Viral content.
  • BIZNOLOGY  |  FRIDAY, AUGUST 9, 2013
    [Facebook] 6 Tips for Making Your Content More Shareable
    As it is, when I create a post on Facebook I often start with a link and its associated visual, then make a comment on it. 'Photo credit: Wikipedia. I’ve been writing pithy columns like these for a long time. But on the Internet, time is money. You can bemoan this fact, or you can adapt. This is another time like that. Slideshows rock.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Facebook] How to Explain To Your CEO That Social Media Is Not Optional
    Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. 'Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. lot more traffic.
  • BLOG MY CALLS  |  MONDAY, APRIL 28, 2014
    [Facebook] The Impossible Task Facing the LA Clippers Marketing and PR Department
    What do you do, for example, if he comes into your office and demands that you send a Tweet, write a press release, or post something on Facebook that supports him? 'Unless you''ve been living under a rock for the past 48 hours, you''ve probably heard about the deplorable racist comments made by the miserable wretch Donald Sterling.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 1, 2013
    [Facebook] Scribd: Just Another Document Sharing Site?
    Like Facebook, there is a section for updating your recent activity. You can also use this on your business page on Facebook tabs to share content as well. 10 Ways to Use Facebook as a List Building Tool. 'I may be a late bloomer, but I just discovered Scribd. Yes, that number is correct. Reasons to love Scribd: IT’S FREE.
  • WRITING ON THE WEB  |  FRIDAY, JULY 9, 2010
    [Facebook] Online Reputation? 4 Tips
    Dow Jones has several Facebook pages, including some hosted for certain countries. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 4, 2013
    [Facebook] B2B Social Marketing 101
    Furthermore, the cost of advertising is reduced to almost zero on Facebook, Twitter, LinkedIn and many other social sites. When you write a White Paper, break it down to 5 blog posts, Tweet about it, post it on Facebook and LinkedIn, Pin it, add it to StumbleUpon, and determine which networks bring the best leads. Your Have objectives. 
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Facebook] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Facebook] The 5 Indispensable Requirements of Modern Marketing
    One billion users on Facebook. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. in a single year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Facebook] How does a small business move into social media marketing?
    In other words, they had somebody’s cousin create the company Facebook page. So how should a small business with limited resources realistically approach social media marketing? The time and resources needed to be effective in social media is certainly a problem for companies big and small. How do you make this transition? 2) Learn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 4, 2013
    [Facebook] Wearable content: The X-factor that makes a social media plan soar
    Do your friends wile away their hours on Facebook to be more profitable? Do your friends wile away their hours on Facebook to be more profitable? 'Most of the value created on the social web every day is non-economic. Probably not. Wearable content. They are made from denim cloth, typically blue, and have two legs and a zipper.
  • B2B VOICES  |  MONDAY, FEBRUARY 6, 2012
    [Facebook] Do Most Online Communities Fail?
    To get a feel for that you can read some of Jeff Carter’ s posts on social media and trading and why he likes Twitter better than Facebook for building his social media trading community. This is an interesting question. Fortune magazine seems to think they are failing. But the answer is never as easy as the question. Have a vision.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 3, 2012
    [Facebook] Define Goals for B2B Social Media Success
    When people are interested in a firm’s products and services, Facebook is a great place to check them out and discuss them. Facebook, Google+ and in some cases Twitter can be effective for sharing professional expertise with a personal touch. One objective for a social media program is to build brand equity. Not at all. Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2011
    [Facebook] 7 Ideas for Advanced Social Media Education
    “we have a Facebook page”) but they are not being social because they have not adapted their traditional broadcasting culture to one that is real-time and reactive. For the past three years I have been teaching college or graduate level classes in social media marketing. Where do we go beyond the basic frameworks and strategies?
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [Facebook] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
    Same goes for Facebook vs flickr. But there's no universal dashboard pulling in the same type of insights across all platforms, such as Facebook, Twitter, etc. To date, the playbook and content grid have been Tweeted about 1,500 times, covered in over 50 blog posts, and downloaded more than 25,000 times. She suggested the grid.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Facebook] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    The Final Product: Should I put a Facebook Share or a Facebook "Like" on a page? The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. This is HUGE! 7UHhT.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 30, 2011
    [Facebook] When a Blog is More than Just a Blog
    I find it interesting that more B2B marketers are using Twitter and Facebook than they are blogs. This could be one of the reasons that the ROI on social media is lagging for many. Obviously you can't just Tweet your own content, but only sharing other people's stuff isn't doing much to drive traffic to your company, is it?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Facebook] B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy
    The big three networks (Facebook, Twitter and LinkedIn) increased their mobile audiences by an average of more than 50%. These mobile numbers prove that social networks have adapted to keep up with our on-the-go lifestyles: Facebook’s mobile audience grew to nearly 60 million (up 50%). by Jason Miller. How consistently do you update?
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Facebook] 6 Ways to Establish Yourself as an Industry Thought Leader
    Quora and Facebook are also great places to search. Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. It's no surprise that they all have to do with content creation.
  • MI6 MARKETING AGENCY  |  FRIDAY, JUNE 4, 2010
    [Facebook] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
    The conversation includes: Linkedin and SEO ; Facebook advertising; Mobile marketing “grows up&# and the role a corporate web site plays vs “offsite content&#. 08:19 Paul gives some great examples of how Facebook can be used for B2B marketing. Industries: Cross industry with emphasis on hi-tech. In this Podcast Episode.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 18, 2012
    [Facebook] How 3 Global Marketers Are Approaching Mobile
    Facebook brand pages and LinkedIn groups aside, people are still going to visit your website, so you better make sure it works for mobile, said Amie King, CRM Team Leader at Sportingbet. But global marketers had another concern on their minds: mobile. Clearly, globally-minded marketers can’t afford to sit mobile out.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Facebook] 3 Lead Management Questions Sales will Ask Marketing
    Facebook. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. What did you stop doing?
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 29, 2012
    [Facebook] Are You Using LinkedIn For New Business Development?
    LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. 69%) and Facebook (.77%). In a study  conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) Find  new connections and seek referrals. million groups.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Facebook] 9 Ways to Make Your Marketing Analytics Actionable
    If you're generating little traffic, leads, and customers from Twitter, for example, but are seeing a lot of ROI from Facebook, spend more of your time engaging your Facebook community and less time tweeting. But that's only a small piece of why analytics are valuable. Good marketers use analytics for the first few things we mentioned.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 6, 2012
    [Facebook] 7 Habits Of Highly Effective (And Successful) Teleprospectors
    Jigsaw, LinkedIn, Facebook, Hoovers, Twitter etc. A colleague of mine recently discussed the 7 bad habits inside sales people practice. So in this edition, we’ll flip the coin and take a look into the actions and habits that make Business Development Reps successful. Prospect companies and accounts, not people. Track yourself in several ways.
  • LOOPFUSE  |  MONDAY, NOVEMBER 7, 2011
    [Facebook] 9 ways to make the case for marketing automation software
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Matt on Marketing blog. Let’s face it, nobody likes to buy software. It’s a means to an ends, and often the path from cost to revenue impact isn’t always clear. Do the math.
  • HUBSPOT  |  FRIDAY, JUNE 11, 2010
    [Facebook] The FIFA World Cup: The Biggest Event in Social Media Yet?
    million users, but it feels like a missed opportunity that FIFA hasn't created an official Facebook application to capture the immense global anticipation and to join together the global elements of the tournament. The 2010 FIFA World Cup begins in South Africa today, making it the first World Cup since the explosion of social media.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Facebook] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    'Have you felt like social advertising just wasn’t right for your B2B marketing? If so, LinkedIn’s new Sponsored Updates may just change your mind. This looks like the most compelling social advertising offering yet for B2B marketers. Up until now, advertising on LinkedIn was just advertising. Social Advertising, With LinkedIn Targeting.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Facebook] Where’s your marketing plan? The most important marketing tool.
    company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. '“Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. These authors want me to read their book in hopes of being booked as a guest on the show.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2011
    [Facebook] 65 Tweetable Moments From The Corporate Social Media Summit New York
    Done is better than perfect (borrowed from Facebook motto). Facebook or Twitter or Blogs? 74% of Ritz Carlton fans on Facebook engage monthly and personally respond to every post. There were 11 sessions over two days delivered by 27 speakers. The content was practical and interactive. Break through. Be disruptive. Be respectful.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 12, 2012
    [Facebook] 4 Reasons Why Social Media Apps Rock the Mobile World
    Facebook, Skype, and Twitter make up the number 1, 4, and 12 most downloaded apps of all time from the Apple App Store respectively. “There’s an app for that” We all remember the slogan well, having had it tossed at us from every media outlet over the past few years.  While roughly 82 percent of U.S. Mobile
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Facebook] Can Lead Generation Become More than “Frosting and Cherries?”
    Share this on Facebook. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain.  His view is that the current state of lead generation is dead.  Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive.  Digg this!
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 8, 2013
    [Facebook] Beware A New Way Employers and Employees Could Be Liable For Texting On The Job
    'Texting, like email, Facebook posts and videos can get employees and employers into trouble.  The most common situations involve harassment, discrimination, and violations of confidentiality provisions.  Featuring Contributions from Global Thinkers.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Facebook] Is Empathy The Secret Ingredient To A Social Business
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough. What is a Social Business?
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 30, 2010
    [Facebook] Business Results from Online Content Marketing?
    Share this on Facebook. Please vote: What has been your experience using the Web to promote your business? Online Surveys & Market Research. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on FriendFeed. Email this via Gmail.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] 3 Sites to Showcase Your Personal Brand
    You may also just want to invest in your own web page (here’s my JoePulizzi.com site) or even focus on your Facebook, Twitter or LinkedIn page. I  had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. Zerply.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 20, 2012
    [Facebook] Are You Using LinkedIn to Generate Leads?
    That’s why it wasn’t a big surprise to me when a recent study by HubSpot  said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. LinkedIn has always been one of my best sources of activity to my blog. Keep working to improve your content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Facebook] [Chart] Marketing Automation Means More Marketing Jobs
    Facebook. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Like this chart? To sign up just click here. Share email. LinkedIn. Reddit.
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Facebook] 7 Enlightening Infographics About Email Deliverability
    5) What if Facebook Looked Like Your Email SPAM Folder? I've said it before, and I'll say it again. It doesn't matter how great your email marketing is if nobody can see it. And getting hundreds of thousands of eyes on your amazing email marketing campaigns begins with email deliverability. Only 76.5% So what are email marketers to do?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Facebook] How to Get Sales and Marketing on the Same Page
    Many of us have seen the firm that delegates marketing to a customer service rep who took a few creative writing classes and uses Facebook a lot. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Here are a few thoughts on how to make it happen. Work On It.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Facebook] How to Create Marketing That's Actually Helpful [Printable Checklist]
    'Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo! We’re bombarded with these invitations masquerading as news, advertising, events, articles, and status updates. If so, how?
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Facebook] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. Photo credit: Wikipedia. deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. That’s a great starting point. After all, I fit right into it myself.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Facebook] 25 social media influencers Forbes ignored, and why
    Three dazzling examples that turned online influence into offline results The “Be-Attitudes:” Creating influence on Facebook. This list gets distributed far and wide and has become an important badge of “social proof” for those on the list. It is the singular creation of Mr. Shaughnessy. Not so fast. Or is it?
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Facebook] The Intersection of Content Marketing and Advertising
    For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. But how do marketers reach a large audience with their content? The bar for quality is higher than ever before. Does your content measure up?
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Facebook] The B2B Marketing Guide to Paid Content Distribution
    Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. 'Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. For most B2B marketers, it isn’t nearly enough. Reddit.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Facebook] Seth Godin's Advice For Creating Remarkable Content
    One way you might want to approach this would be to offer your Facebook Fans or Twitter followers an exclusive pre-release of an offer. This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. You can watch the full interview below. Understand Who Your Customers Are.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Facebook] 6 Brilliant Uses of Video
    Facebook. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  But inspiration is a far more appealing emotion than pride.  On YouTube. 
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