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  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Facebook] Savvy Week in Review: July 1
    This infographic tells you the best times to Tweet and post on Facebook. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned. all the fun stuff.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Facebook] 4 of The Hottest Trends in Publishing Right Now
    As targeting capabilities become more sophisticated, and user numbers continue to rise across social media , publishers are continuing to embrace Facebook, LinkedIn, Twitter and even Snapchat as huge traffic drivers. The publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Mobile Madness. Media
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 20, 2015
    [Facebook] How to Get Website Traffic from Periscope
    Twitter | Facebook | LinkedIn | Pinterest |. Periscope is the hot new social network on everyone’s lips right now. The app, which is owned by Twitter, allows users to stream and watch live video broadcasts. Author information. Leah Mazur. Leah Mazur contributes a monthly column on Social Media Traffic Generation.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 3, 2012
    [Facebook] Deliver Results With A Search-Driven Marketing Plan
    Update our Facebook page…no? Why should any marketer consider a search-driven marketing plan? Can’t we just take what we did last year, do 80% of that and add some new bits? You know, we’ll add in some social strategery and what not. Create some viral videos. “how much” and comparison terms like “vs.”
  • MARKETING ACTION  |  FRIDAY, JANUARY 18, 2013
    [Facebook] “Send More Email” Top Recommendation for 2013
    Make your Facebook page worth reading. EdgeRank is a Facebook algorithm that behaves like an editor; it decides which stories appear in each user’s newsfeed. Read the whole post, or sample our take on these bits of wisdom: 1. Send more marketing emails. Two thumbs up. Add two pages of fresh content to your site per week.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Facebook] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    They also posted to Facebook, leading to over 19,000 likes and boosting their Instagram followers from 2000 to 36,000 along with over 16,000 pictures submitted. Author: Julio Viskovich Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Facebook] A Lesson in Reputation Management from Southwest Airlines
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. I’m writing this from 24,000ft and 104 miles from Buffalo, NY. I’m coming back from Dallas, Texas and a 10-hour layover in Baltimore. Reply.
  • SALES ENGINE  |  FRIDAY, OCTOBER 9, 2015
    [Facebook] Demand more from today’s B2B marketer
    These questions are important, because if all you’re doing is pushing out posts to the Facebook page, and no one ever likes the posts or there’s no discussion—in other words, no audience—what you’ve really done is created a 2002 version of a news page on your website where you used to put all of your press releases. What’s your strategy?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Facebook] 6 Twitter Contest Ideas Worth Exploring
    6 Questions to Ask Yourself Before Launching your Facebook Contest (windmillnetworking.com). 6 Questions to Ask Yourself Before Launching your Facebook Contest Twitter Coming to a Store Near You…SOON! LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Fastest correct answer. Sweepstakes. Photo Contest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Facebook] Would you rather have a lot of stuff or a lot of time?
    This week my young hip friend posted this thought on Facebook: “For me, the new American dream isn’t about having a lot of stuff — it’s about having a lot of time.” I have this exceedingly cool friend. He’s young, bright, handsome and hip. In other words … everything I am not. This drove my boss crazy.
  • CONTENT STANDARD  |  THURSDAY, JULY 21, 2016
    [Facebook] What Must Fall if Twitter Is to Succeed?
    Rather than continue to change in ways that require relearning and massive campaign revamps, Twitter has carefully added products to its portfolio without pushing over-the-top integration on its users (I’m looking at you, push notifications from Instagram telling me which dog accounts my random high school friends from Facebook run now).
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [Facebook] The 39 Social Media Tools I’ll Use Today
    I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. It’s a good choice for agencies, too. Smart.
  • SYNECORE  |  MONDAY, JUNE 10, 2013
    [Facebook] Amazon is Killing it with Millennials (and Advertisers)
    They beat out Master-of-the-Digital-Universe Google (and Facebook and YouTube and Apple…!) Another advantage Amazon has over other tech competitors like Google and Facebook is the ecommerce’s targeting potential, due to the huge amount of data received from purchases. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Takeaway.
  • VOLACCI  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook] Making Social Media Your Own: A Guide to Vanity URL Customization
    Facebook. To get a custom Facebook URL, simply log into your account and go to www.facebook.com/username If your account controls multiple pages, select the page you want to customize from the drop down screen. Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . YouTube. Twitter.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Facebook] 7 Questions to Help Create Healthy Employee Engagement
    Twitter | Facebook | Google+ | LinkedIn |. In a recent post, I wrote about employee engagement and offered five ways to engage employees. Apparently I am not the only one thinking about this based on the shares the post enjoyed. There are any number of stats that reveal anemic levels of employee engagement, even among managers. Joe Ruiz.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Facebook] New Year’s Resolutions For Your Social Customer Service
    Twitter | Facebook | LinkedIn | New Year’s Resolutions For Your Social Customer Service by Sofie De Beule - Maximize Social Business. As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Sofie is Community Manager at Engagor.com.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 9, 2012
    [Facebook] 10 Steps to Create A Content Marketing Blueprint For Small Business
    Check the comments on your blog, Twitter feed and Facebook page. By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Enter the Content Marketing Blueprint. Start with your brand value proposition.
  • JUNTA 42  |  SATURDAY, MARCH 11, 2017
    [Facebook] This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG
    Then, we discuss the MarTech industry and why its leaders need to unite to conquer Facebook, Amazon, and Google. Robert is cautiously optimistic, but says they will need to evolve the “camera company” idea into a viable business model fairly quickly, as they won’t be given the same leeway Facebook had during its IPO.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Facebook] 6 Simple Steps to Creating Your Content Marketing Strategy
    After all, we as brands do not own Facebook or Twitter followers. Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and large businesses, the content you create is the main bridge connecting your brand to your customer.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 8, 2011
    [Facebook] Press Coverage Done Right: A Story Of Social Media, PR And Stalking
    My all-time favorite comic is the “How to use Facebook”. I’d like to think my CEO reads my twitter feed, is a fan of all the Facebook pages I’ve created for the company, and perhaps has google alerts set for every time I make a comment anywhere on anything (scratch the last one )…truth is, I’m certain he doesn’t. This is no easy task.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Facebook] 5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC
    4: Facebook in Transition. Users of the social giant Facebook have reported a noticeable rise in branded content. Facebook has admitted that the number of teens engaging on the platform is quickly declining. With 2013 now quickly receding, it’s time to push full steam ahead into 2014. 1: Mobile madness. FOR EWORD by David C.
  • HALEY MARKETING  |  FRIDAY, APRIL 15, 2016
    [Facebook] How Too Much Promotion Can Hurt Your Staffing Firm
    A staffing firm may get three times as many comments on Facebook as they do on Twitter, for example, but they would rather tweet than reply on Facebook. You have a great job you think will be an awesome opportunity and you want to promote it all over your social channels. You post … and you wait … and nothing happens. How can this be?
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JULY 6, 2013
    [Facebook] The Top-5 Content Marketing Trends in 2013
    YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. More than 82 percent of B2B marketers are increasing their content production over the next 12 months.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Facebook] 20 Simple Ways to Boost Blog Subscribers
    Promote the dedicated subscription landing page you set up in tip number 3, and share it in updates for your various social media accounts such as Twitter, LinkedIn, Google+, and Facebook. You could even create a dedicated tab on your Facebook page and collect subscriptions right within Facebook! 8) Leverage Social Proof.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Facebook] 6 Playfully Spooky Marketing Campaigns Just in Time for Halloween
    Of course, the final screen is a prompt to share this site on Twitter and Facebook, and a short video that explains the campaign. When you go to the Oriental Trading Facebook Page, you'll notice they've created a game that lets you unleash your inner monster duck. Happy Halloween, everyone! and some treats. Mostly tricks, though.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Facebook] 8 Ways to Improve Your Online Content Marketing
    From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Check out this article for ideas on how your business can leverage Facebook’s latest tool. Good question. Isn’t it your lucky day. Go figure.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Facebook] 3 Social Media Functions SEO Tools Can Help With
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. While many marketers are […]. Author information. Neal Schaffer. Neal Schaffer. 3 Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 5, 2016
    [Facebook] Does Vine Still Matter for Your Video Marketing Strategy?
    Instagram added video in 2013; Facebook ramped up its video capabilities with autoplay not long after. For those companies, sticking to more traditional networks—such as Facebook, Instagram, and YouTube—makes more sense. Research shows that Vine, the six-second video sharing app owned by Twitter, is hemorrhaging users.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Facebook] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). I’ve never been big into Foursquare. I just didn’t have time for it. Apps Get Focused. I could use it to check-in to restaurants, work, the gym, bars, etc.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Facebook] Improving Your Social Recruiting on LinkedIn: 5 Tips to Optimize Your Company Page [INFOGRAPHIC]
    Employment expert Alison Doyle defines social recruiting as when companies and recruiters use Facebook, LinkedIn, Twitter and and other social media sites to source and recruit candidates for employment. There are obviously many things you can do to optimize your social recruiting efforts on LinkedIn. What other things would you recommend?
  • WINDMILL NETWORKING  |  MONDAY, APRIL 13, 2015
    [Facebook] “Plinko” Content: Zig and Zag Your Way to Brand Awareness
    Twitter | Facebook | LinkedIn | YouTube | “Plinko” Content: Zig and Zag Your Way to Brand Awareness by Justice Mitchell - Maximize Social Business. Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 20, 2012
    [Facebook] Giving (Social) Thanks Should Be An All Year Thing
    I usually “like” all my likes on Facebook and I try to +1 all my Google+ sharers. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. I love this time of year! The kids start getting excited knowing that Christmas is not too far away. Kennedy.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 24, 2012
    [Facebook] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
    Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Nothing could be further from the truth. Many at the show were just at the beginning of their marketing automation journey. Share and Enjoy. Database Marketing
  • SAZBEAN  |  WEDNESDAY, MARCH 9, 2011
    [Facebook] An Easy Method for Content Curation
    Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Thoughts? News & Notes
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 14, 2014
    [Facebook] 3 Easy, Last-Minute Black Friday Ideas You Can Use
    Best Buy created a Facebook event specifically for Black Friday and updated shoppers about hot deals. Target gave away gift cards to new Facebook fans last year. The holidays are a busy time for every small business. With so much to do, devoting time to Black Friday may have been overlooked – but it’s not too late!
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 22, 2015
    [Facebook] 3 Dimensions that Drive a Differentiating Customer Experience
    Twitter | Facebook | Google+ | LinkedIn |. We like to do business with people we _. When I ask this as a question the answer is almost always a single word – trust. Edelman has created a TrustBarometer. It’s an annual study to examine the impact of trust on businesses. Author information. Joe Ruiz. Joseph Ruiz. Customer Experience Marketing
  • HUBSPOT  |  SUNDAY, FEBRUARY 3, 2013
    [Facebook] The Top 5 Super Bowl-Themed Marketing Stories of the Week
    Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Once YouTube, Facebook, and Twitter came around, suddenly, the world of Super Bowl-themed marketing looked a whole lot more optimistic. "Sunday! Sunday! Sunday!". for 30 seconds.
  • B2B MEMES  |  FRIDAY, JULY 15, 2011
    [Facebook] Why Publishers Need Early Adopters, Annoying or Not
    But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. The benefits of early adopters don’t end with identification or advocacy.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Facebook] 21 Unbelievable B2B Content Marketing Statistics
    Only 39% of B2B Marketers say Facebook is an effective social network in delivering content. B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. Here are some key statistics from the study. Photo credit: Flickr.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Facebook] Get Ready for Social Marketing Automation!
    The platform allows marketers to add social applications and messages quickly to every channel – Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails. by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [Facebook] What Makes Effective B2B Content Marketing? [Research]
    94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? Content marketing effectiveness emerged as the key theme for this year’s study.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 5, 2016
    [Facebook] 5 questions you should ask yourself every day before bed
    One day an Israeli world traveller and Facebook friend wrote me a personal message where he thanked me for liking and commenting on his posts. By Mars Dorian, {grow} Contributing Columnist. I’m a vampire. With no physical boss breathing down my neck, my days drifted away from the daily, humane 9-to-5 routine and morphed into a mess.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Facebook] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Embed your Pinterest account into your Facebook account. You can add a Pinterest tab or app to your Facebook account. It will basically be an embedded version of your Pinterest account, but on Facebook. Connect your Pinterest account to your Facebook, Twitter and Google+ accounts. Do you want traffic to your site?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2016
    [Facebook] 11 Examples of Instagram Ads We Love
    Additionally, Instagram Ads are displayed based on user Likes and Follows on Instagram and Facebook, giving marketers the opportunity to target their advertising efforts even more precisely. in the first quarter of 2016, and MarketingLand found that Instagram Ad costs are slightly lower than on Facebook with higher levels of engagement.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Facebook] Why Every Business Executive Needs to Create an About.Me Profile
    Your Facebook profile? If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of Jeff Ogden of Find New Customers. Over 40 recommendations there!). And it is not visually compelling.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Facebook] The “Whom to Consider?” Buying Phase
    He might ask friends or business associates or he may ask on social networks like Linkedin, Twitter or Facebook. Lead Generation Companies | The “Whom to Consider&# buying phase. Now his mind turns to the decision of whom to look at. He might do a Google search. The Whom to Consider buying phase is a great opportunity.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 13, 2016
    [Facebook] 7 Ways to Get More Blog Traffic From Twitter
    Twitter | Facebook | LinkedIn | Pinterest |. Twitter is a great tool for connecting with others, keeping up with the news, and so much more. For bloggers and business owners, it’s a great tool to drive traffic to your blog. Author information. Leah Mazur. Leah Mazur contributes a monthly column on Social Media Traffic Generation.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Facebook] 5 Services Your Agency Shouldn't Offer in 2017
    1) Facebook Killed the Video Ad. Late last year, Facebook drew ire when it revealed it had been artificially inflating video viewership statistics since 2014. Keep on like this, and when you find the idea that does put you over the top, Facebook-like success may not be out of reach. But how high is that reward, exactly?
  • JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Facebook] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    The acquisition could also be seen as a defensive move by Microsoft to keep Google and Facebook out of the B2B workspace. 1 overall spot, ahead of Google and Facebook? In December 2013, CMI released its annual content marketing predictions report (as we do every December). So, I was a mere 30 months early with that prediction. billion.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Facebook] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    Use that wish list to set specific goals for the season, like this for example: “We will entice 50 customers to redeem the coupons we post on Facebook.” As a guideline, consider posting on Facebook three to 10 times weekly; Twitter five times daily; LinkedIn two to five times weekly; and Pinterest five to 10 times daily.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Facebook] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn. According to GlobalWebIndex , Google+ now has 343 million active users, more than any other social network besides Facebook. Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. But you know what?
  • VIEWPOINT  |  TUESDAY, OCTOBER 1, 2013
    [Facebook] PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’
    Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. It doesn’t develop naturally; it takes work. Once you have established a relationship with a client, you must maintain the relationship. Stay Tuned.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 16, 2015
    [Facebook] Companies are Embracing Influencer Marketing in 2015
    Twitter | Facebook | Google+ | LinkedIn |. State of Influencer Engagement – New Study by Augure For the second consecutive year, Augure has just published the results of its annual study on the state and the practices of influencers relations. This year, as an author and influence marketing […]. Author information. Raymond Morin.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 6, 2013
    [Facebook] 8 Questions To Help You Define Your Content Strategy
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. According to the latest research from IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years. Are you looking to define your content strategy ?
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Facebook] 10 Fresh Ways to Get Better Results From Your Blog Posts
    When posting, keep these two best practices in mind, too: Use images to promote your post , as this has been proven to significantly increase engagement on both Twitter and Facebook. These opportunities include Twitter Ad campaigns , Facebook campaigns , and LinkedIn''s Sponsored Updates feature. Congratulations! Right? Like this idea?
  • THE POINT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Facebook] 10 Ways to Generate More Leads from Your Business Blog
    That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. Here are 10 proven ways to generate more leads from your blog. And no, #1 is not “write better content” (because you already knew that.). Optimize post titles for search.
  • TRAACKR  |  TUESDAY, AUGUST 18, 2015
    [Facebook] View From The Boardroom – Social Networks Around The World: Challenges and Opportunities
    Today, B2C as well as B2B companies must pay attention to interactions across endless social channels – Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram…And more seem to appear every year: Viber has over 200 million users. Facebook messenger has 500 million users. They looked hard to build. They looked sticky.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 3, 2014
    [Facebook] Nonprofit Social Media Without a Content Marketing Strategy Sucks
    A Facebook post here. I still see too many nonprofits muddling through social media without any real sense of direction. A random tweet there. And not a whole lot else. And if they do use other than the most “normal” sites, their purpose appears decidedly unclear. Very few have given much thought to, let alone […]. Author information.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Facebook] Getting Back to Basics In The Future of Marketing
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Facebook] Customer-Obsessed Marketing Is Your Next Competitive Edge
    The difference is that in today’s Twitter/Facebook/Instagram era, lots of people—hundreds of millions and perhaps even billions of them—now expect and in fact demand more personalized and authentic levels of connectedness and engagement. Those of us around during the PC revolution take it as a given that consumers are connected.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Facebook] Top Instagram Influencers
    Forrester found that engagement rates on Instagram are almost 58 times higher than engagement on Facebook and 120 times higher than Twitter’s. Unlike Twitter or Facebook, Instagram’s omission of a re-share function forces users to keep their likes and comments on the original post instead of sharing it virally. Why Instagram?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Facebook] B2B Social Media Marketing: Focus on leads, not likes
    As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. Kelly advises to begin with cost. “We
  • FATHOM  |  THURSDAY, OCTOBER 29, 2015
    [Facebook] Fathom SEO Pulse #43: A Zombie Algorithm Update, Battling Mobile Ad Blockers & More
    Facebook Search Expands To Public Posts: Facebook SEO Time?”. Yesterday, Facebook announced that its search feature will now allow users to search all public posts and data, not just search their news feeds. With Facebook’s new search feature, it may be time to start using SEO to optimize your social posts. link]. link].
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Facebook] How Carlsberg Produces Probably the Best Beer Content in the World
    ” The transition began with Facebook. It produced not just Facebook posts but also videos, a library of brand stories, and cross-channel experiential marketing campaigns. In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” ” The proof is in the content.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Facebook] Why Are You In Marketing?
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. My second blog post ever included my attempt to answer the question “ Why am I in Marketing? Why are you in marketing? What is the role of marketing in the business? . Or the adrenalin.
  • JUNTA 42  |  TUESDAY, JUNE 23, 2009
    [Facebook] Social Media Stages of Involvement - Where You Should Be Spending Your Time
    Facebook )   Maintenance - 30% (i.e., Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City. The video is three minutes long and worth the time. DISCLAIMER: I took this with my new Flip camera, which I love.  I failed on both accounts. 
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 22, 2010
    [Facebook] A Customizable Holiday
    facebook linkedin marketing Sales Intelligence social selling twitterLast weekend, I returned home to find my mother brimming with excitement over a Christmas gift for my sister. Sales 2.0 Social Selling B2B b2b sales crm 2.0
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Facebook] 18 Productivity-Boosting Bots for Marketers
    For the purposes of this post, we're covering the bots that work within platforms like Slack -- a real-time messaging platform that many companies use for internal communication -- and Facebook Messenger. As marketers, many of us do our work within Facebook, anyway, to update social media pages or work on campaigns. A Bit About Bots.
  • CONTENT STANDARD  |  SATURDAY, APRIL 23, 2016
    [Facebook] Cashing in on Messaging Apps: How the Marketer Can Help the World Move On
    With Facebook Messenger for Business rolling out at the beginning of this year, messaging apps have gone from a distant, foreign blip on marketers’ radar to a front-and-center focus. Venmo, Facebook, and Snapchat are three apps to have rolled out mobile payment options over the past few years as well. The Digital Wallet.
  • WRITING ON THE WEB  |  MONDAY, MARCH 14, 2011
    [Facebook] Content Marketing Videos: Speak to Problems First
    Share this on Facebook. What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. Here’s a new video the folks over at iMotionVideo Studios produced for me. I just love this service. This is key for content marketing. Why would I want that many?
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Facebook] 11 Tips to Help Improve Your Brand's Communication Strategy
    The highest percent of Facebook users is between ages 34-54, and the majority of those users are women. Walt Disney World knows this, and that’s why they focus their efforts on Facebook. As a result, the brand received wonderful visual content for its Facebook and Pinterest pages, and increased their social media reach. Mothers!
  • WINDMILL NETWORKING  |  MONDAY, MARCH 2, 2015
    [Facebook] Who Will Be the King of the Social Video Mountain?
    Twitter | Facebook | LinkedIn | Who Will Be the King of the Social Video Mountain? When I was a kid growing up on the East Coast, it wasn’t unusual for the snow banks on the school playground to be 8-12 feet high. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Video
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Facebook] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Perhaps theirs sales perform so well in the restaurant industry because restaurants are more likely to have social media presence, and all their best customers have Facebook pages. You can find her on Google + ! I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Facebook] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
    Now more than ever, it is crucial to know who to follow on Twitter, connect with on Facebook, add to your feeds and meet face-to-face in order to maximize your results. So it makes sense that ratcheting up your following on Facebook and Twitter will help you show up in more feeds. Here are five notable tips from the session.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Facebook] Six hot trends in social influence marketing
    Smart phones are going to auto-publish content to your Facebook timeline and other platforms — where we are shopping, what we are listening to, what we are viewing. The ability to create powerful content that moves through an audience is a legitimate source of influence on the web, and something that just could have happened now. Tweet.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Facebook] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. We would love to hear your feedback in the comments section of this post or you can add your recommendations to a post on any of our social pages, including Twitter , Facebook , LinkedIn , and Google+.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Facebook] How to Make an Animated GIF in Photoshop [Tutorial]
    And by the summer of 2015, Facebook also jumped on the GIF bandwagon. Click here for instructions for Facebook. If you've spent any time on the internet at all, you've probably come in contact with an animated GIF. It's an image file that allows you to feature animated images that makes it seem like the image is moving. June 18, 2014.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Facebook] 9 Ways to Generate Leads with Mobile Marketing
    Run a Native Ad on Facebook. A native ad is a promotional message that’s embedded in a Facebook feed. Since half of your prospects will probably be viewing your native Facebook ad through their mobile device, it’s a simple and easy way to get started in mobile. Learn about the rules of engagement on Facebook with this toolkit.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Facebook] 9 Mobile Apps Every B2B Marketer Should Try
    Fusing together the best of all social worlds, the app supports Facebook Chat, GoogleTalk, Skype, MSN, ICQ, AIM, Yahoo! Spotify is cool because it allows you to connect with Facebook friends, so you can even show value to a prospect connection by exchanging playlists. Batista , a freelance writer, editor and content developer. InTooch.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Facebook] Three huge ideas to build your networking momentum
    To do this I connected with him on both Facebook and LinkedIn. To do this I connected with him on both Facebook and LinkedIn. By Brooke Ballard, {grow} Contributing Columinist When I think about any high point in my professional career, I can attribute the win to networking momentum. It also takes a wholly human effort.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Facebook] 4 Rules to Build a Lasting Relationship with an Influencer
    Twitter | Facebook | Google+ | LinkedIn |. Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. As with any human-to-human […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
    Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Hey, I get it. Demand generation is hot. No problem. I understand. Wait, what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Facebook] How I totally screwed up my blogging strategy
    For example, I read a post about Facebook that I completely disagreed with. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. It is quite sickening to reach a point where the ideas stop. Getting back on track.
  • CONTENT STANDARD  |  THURSDAY, APRIL 28, 2016
    [Facebook] Does Social Media Marketing Have an Unavoidable Future in Paid Posts?
    On the user side, a few curious clicks to see what became of your high school crush or to finally add your parents as mother and father on Facebook can quickly result in a News Feed populated with unengaging content. The interest-based feed brings Instagram yet one step closer to the model used by its parent company, Facebook.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Facebook] Where’s the Passion in B2B Marketing?
    Photo Attribution: Salesforce Facebook — Tony Robbins Day Dreamforce Day Three. Tweet I’m writing this post at Dreamforce 2014. It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. According to this study, the U.S., What drives us?
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] How Do You Trigger Interest in Your Content? [Marketing Cast]
    Live Webinar: Facebook Page Marketing with Q&A. Learn how you can improve your presence on Facebook, the world's largest networking platform. Join this live webinar to learn how Facebook can help you increase your visibility online. You might be already convinced in the value of content creation for marketing purposes.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 30, 2012
    [Facebook] What You Must Know About Community Management
    Some people assume community managers post updates to Facebook all day. by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [Facebook] How To Focus On Your Marketing Plan
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have a plan. If you haven’t started, you’re already late. Hogwash! You know how to get started.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Facebook] The 3 Factors That Drive Content Marketing Success
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this older one. You Know I Love My Job! So this is nothing new.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 7, 2015
    [Facebook] 5 Digital Marketing Campaigns Inspired By Women
    With a content driven online community hub and a strong following on social media, particularly Facebook and Twitter , the campaign has proven effective in enabling women to share their stories about corporate life and in turn change the conversation from what women can’t do to what they can. Which campaigns are you most inspired by?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Facebook] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Retargeting means that the sweater will up in her Facebook sidebar the next time she logs in or appears in an ad spot on her favorite blog that uses Google ads. At $13.3
  • BIZNOLOGY  |  TUESDAY, JUNE 10, 2014
    [Facebook] Successful SNS’s should be modeled on the college campus
    Facebook , Google +, reddit, and even Twitter does a beautiful job of doing this, incidentally, allowing both the big tent generalist socialization and connection while also really being able to break into departments, clubs, and little hidy-holes where you can enjoy an ad hoc get together with friends and co-conspirators. Stuff that matters.”
  • SAZBEAN  |  WEDNESDAY, OCTOBER 9, 2013
    [Facebook] How Companies Use Content Marketing to Generate New Leads
    Over on the B2C side, however, Facebook dominated, used by a whopping 90 percent of marketers for sharing content. Traveling Salesman (Photo credit: John Fraissinet) What tactics are marketers using to generate new leads? That depends on whether you’re marketing B2B or B2C. For B2C companies, the hardest part is managing social media.
  • SAZBEAN  |  WEDNESDAY, JULY 24, 2013
    [Facebook] Key 2013 Marketing Trends to Watch
    In a post over on Social Media Examiner , 6 key trends are discussed — two trends, which I think are worth mentioning: Twitter use is on the rise and people are noticing more branded content on their Facebook feeds. Are you looking for the latest marketing trends? News & Notes
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 28, 2012
    [Facebook] Graphic: The 3 Biggest Marketing Trends of 2012
    Facebook put $1 billion down on Instagram. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood. – graphic. Click for larger image and to download. Google grabbed Wildfire.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Facebook] A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries
    Throughout the 50 minute chat hosted by Facebook, Dynamo stayed on brand and on message. In fact I think he mentioned Facebook more than his interviewer – Facebook’s for EMEA, Nicola Mendelsohn. Adweek Europe featured a number of slightly unusual speakers and there’s something that can be learnt from them all.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 31, 2015
    [Facebook] Marketing Resolutions for 2016 and Other New Year's News
    Few of us can remember the days before Facebook and Twitter. Today is the last day of the calendar year 2015. I hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. In honor of this auspicious occasion, I give you a special Friday Five : New Year's edition. It’s just that time of year.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Facebook] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Facebook] Enterprise Social Media and Personal Branding
    Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Oh yeah. Not at all. That brand image matters little in social media.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 5, 2015
    [Facebook] Social Media Legal Risks for Financial Institutions
    He authored three books including Fire over Facebook: A Primer on Protected Social Media Activity in the Workplace and Best Practice Guide for Managing Employee Social Media Use, and the Social Media Guide for Lawyers. Twitter | Facebook | Google+ | LinkedIn | YouTube |. This can significantly impact the […]. Author information.
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