SAZBEAN | FRIDAY, DECEMBER 16, 2011
[Facebook] Excerpt from Phil Simon’s The Age of the Platform
I’ve been reading The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business ( affiliate link ), which is about how “the Gang of Four”, Apple, Amazon, Facebook & Google, have successfully built platforms which allow them to leverage new products and technologies in ways not previously possible.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 2, 2014
[Facebook] 70 Rising Social Media Stars
Jason How (Marketing Strategist) — Jason is an up and coming blogger, providing some of the freshest thinking around on practical social media/Facebook marketing, content, strategy and analytics. He’s very dedicated to providing valuable content and has a highly engaged community, especially on Facebook. Go for it. brandabel.
B2BBLOGGERS | SUNDAY, MAY 9, 2010
[Facebook] Building Your Content Brand In The Content Marketing Arms Race
Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. Same for content marketing.
WINDMILL NETWORKING | THURSDAY, MARCH 22, 2012
[Facebook] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
There is no engagement on a LinkedIn Company page like there is on a Facebook Page, so there is really no internal need to have too many administrators for your company’s page. The first thing you should do is define who will be the administrators of the page. What other tips would you add? My Google Profile+. LinkedIn
HINGE MARKETING | MONDAY, AUGUST 11, 2014
[Facebook] How Visible Experts Get on the Fast Track
” On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. In our Visible Expert research report series, we’ve investigated the impact that high visibility experts have on their own firms and their clients, as well as the tools that experts use to build their profile. And what we found took us by surprise.
HINGE MARKETING | TUESDAY, MARCH 3, 2015
[Facebook] How Your AEC Firm Can Go from the Shortlist to Winning New Business
On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. What sets high-growth architecture, engineering, and construction firms apart from the competition? Winning new business in a competitive market isn’t easy, so how do the top AEC firms make it happen? How can these insights help you close more business?
WRITTENT | TUESDAY, JULY 1, 2014
[Facebook] 15 Battle Test Content Marketing Tricks to Maximize Traffic
Be an Early Adopter of Facebook Insights. When it comes to social media networks as data repositories, Facebook is filled with everyone’s interests, product habits, education, work history, friendships, and more. Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? Cut Way Back.
BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
[Facebook] 2012 Social Media Business Trends
One of the best examples of Social Commerce is the mobile YP.com app which lets you share deals with family and friends via Facebook, Twitter, email and SMS. With the advent of in-network apps like Spotify, Hulu and Netflix directly within Facebook, users are going to rapidly gain a sense of comfort with the idea of Facebook as a marketplace.
WEBBIQUITY | TUESDAY, MAY 14, 2013
[Facebook] 30 Awesome Blogging Guides, Tips and Resources
And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. IT DROPPED!
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MARCH 13, 2013
[Facebook] Online Personal Branding Opportunities Within Your Professional Organizations
Most importantly, the bio should include links to each and every social media profile you have (your LinkedIn, Twitter, Facebook, etc,) as well as your personal professional blog or website if you have one. Many sales professionals belong to at least one professional organization or networking group, many belong to several. this blog post).
VERTICAL RESPONSE | TUESDAY, MAY 5, 2015
[Facebook] 8 DIY Tools to Grow Your Email List Fast
Add a Facebook tab to collects emails. With Pagemodo you can add a tab to your Facebook page so visitors can get in touch with you. You can run social media contests and customize your Facebook page with this tool as well. 5. It’s time to kick your email list into high gear. We’re talking warp speed here.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 16, 2011
[Facebook] How to Structure a Marketing Operations Team
Facebook. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture.
MODERN B2B MARKETING | WEDNESDAY, MARCH 19, 2014
[Facebook] What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014
DRIVING FACEBOOK LEADS with MARKETO. If you’re ready to start driving leads, qualified opportunities, and sales via Facebook – regardless of the size of your social team – this session has got you covered. Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?).
SAVVY B2B MARKETING | TUESDAY, MARCH 20, 2012
[Facebook] Business Podcasting: How to and ROI
Now, Facebook, Twitter, ebooks, video, and other content tactics are shouldering part of the burden of capturing prospects' attention, solving their problems, and demonstrating a brand's expertise. What can a podcast do for your business? The answer might surprise you. Businesses use podcasts to literally give their brand a voice.
SAZBEAN | TUESDAY, MAY 31, 2011
[Facebook] Creating a Social Media Persona to Maintain Brand Consistency
For example, what’s appropriate for your audience on Facebook, if it’s more casual and fun-loving, may not work on LinkedIn which tends to be more professional. Having many people involved with social media for your company can be really beneficial in terms of spreading the work load, as well as being more responsive to customers.
AGILE B2B COPYWRITER | SUNDAY, MARCH 6, 2011
[Facebook] K’s Top Five for the Week – March 6
Share this on Facebook. Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach. The other three posts talk about content marketing. What to create. How far to explore it. Enjoy! And the other?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 8, 2011
[Facebook] Ideal Customer Persona – made with Social Data
discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for. Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”.
TRADESMEN INSIGHTS | THURSDAY, AUGUST 18, 2011
[Facebook] Are You Using Social Media to Drive Traffic to Your Blog?
Facebook – about box is seen by search engines so make products specific if you’re selling somethin g. Use social groups to promote your topics - Create groups and discussions on both LinkedIn and Facebook. Doesn’t it make sense then to use other social media tools to drive people to your site and increase engagement?
CUSTOMER EXPERIENCE MATRIX | SATURDAY, SEPTEMBER 27, 2014
[Facebook] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. Anyway, back to BlueConic.
HUBSPOT | FRIDAY, MARCH 29, 2013
[Facebook] What the Death of Google Reader REALLY Means
Just think about all the recently announced changes Facebook is making to its News Feed , which will not only feature shared articles more prominently, but will also do a better job of surfacing top-shared articles, aggregating popular content, and featuring the conversations happening around those top stories. Pack your bags, Google Reader.
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 19, 2011
[Facebook] Suggestions on How to Make Sense of Google+
To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. I don’t know if it’s true or not, but since they opened it up to the public a few weeks ago, there are over 50 million users and it’s growing everyday.
HUBSPOT | TUESDAY, SEPTEMBER 2, 2014
[Facebook] Announcing the Launch of the New Inbound Marketing Book [Free Preview]
Five years ago, Digg was still a thing , Google still indexed tweets in search results , and Farmville was the most talked-about application on Facebook. A lot of things can change in five years. You could get a new haircut. You could move into a new house. You could start a new job. Inbound marketing is no different. Inbound Marketing
WEBBIQUITY | TUESDAY, MAY 8, 2012
[Facebook] Numbers Game: Putting Analytics into Perspective
The click through rate from Facebook may be high, but few products are being bought. Guest post by Hernán Gonzalez. Experienced marketers understand added benefits are what make a sale and features are what provide value. That meant that campaigns with lots of bells and whistles were assumed to be more productive. Good Question.
HUBSPOT | MONDAY, JUNE 22, 2015
[Facebook] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
Facebook link sharing image: 1200 x 637 pixels. Facebook cover image: 851 x 315 pixels. And then it only took about 30 seconds to resize that Twitter image into a (nearly identical) Facebook image. For example, you could make one tracking link to use on Facebook, another tracking link to use on Twitter, and so on. Right?
HALEY MARKETING | FRIDAY, AUGUST 14, 2015
[Facebook] Don’t Be Antisocial: How to Breathe Life Into Your Business with Social Media
Here are a few benefits that a successful social media campaign can provide: Reviews – Social media sites like Facebook allow users to leave reviews for other visitors to see. Feedback – Social media sites such as Twitter and Facebook allow users start a conversation with businesses. Identity is much more than a name and a function.
E-QUIP | TUESDAY, MAY 29, 2012
[Facebook] E-Quip Blog: Making the Compelling Case for Change
Share to Twitter Share to Facebook. Follow my other posts: Facebook Page. Tuesday, May 29, 2012. Making the Compelling Case for Change. When the pain of change exceeds the pain of staying the same, change is unlikely. That quote from sales trainer Bill Scheessele has proven true over my 20-plus years as a change initiative leader.
B2B MARKETING INSIDER | TUESDAY, MAY 21, 2013
[Facebook] Marketing And The Internet Of Things
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people? The question for me is how big will this impact be on our businesses?
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 4, 2012
[Facebook] Why Nonprofit Social Media is a Waste of Time
FACEBOOK. Are you one of those nonprofits that put up a Facebook page because everyone said you “should” ; then started promoting the heck out of it to your current constituency with email and newsletter blasts saying “Hey, we’re on Facebook now. What could you do to create an engaging dialogue with your Facebook fans?
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 27, 2014
[Facebook] How To Chop Up Your Webinar Content
Social networks with more volume, like Facebook and Twitter, are often the best way to attract the most traffic to your registration page. Editor’s Note: Today’s post comes courtesy of Liz O'Neill , a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content.
MODERN B2B MARKETING | THURSDAY, MARCH 1, 2012
[Facebook] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more. Reach is defined as the total size of the audience you can reach, including your Twitter followers, Facebook fans, LinkedIn followers, blog subscribers, and email list.
BLOG MY CALLS | WEDNESDAY, MARCH 12, 2014
[Facebook] SEO Q&A With Dan Posner of Leadgenix
Recent studies have shown that Google is allocating more weight to Google +1’s, Facebook shares, Twitter mentions and Retweets, and other types of social sharing. Dan Posner is the Vice President of Sales for Utah-based SEO firm, Leadgenix. Dan is an SEO expert who has worked with major brands across North America. Find a happy medium there.
MARKETRI | THURSDAY, MAY 9, 2013
[Facebook] Why B2B Online Marketing Doesn't Work
For example, what exactly does your business achieve by going on Facebook? If yes, you need to aim your Facebook involvement full square at that. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. Because they don't clearly understand what their goal is.
SYNECORE | THURSDAY, DECEMBER 20, 2012
[Facebook] Why SEO Has Become TDO (Targeted Discovery Optimization)
With a majority of social users accessing their favorite social networks via mobile devices, there has been a gradual uptick of internal “social” searches on platforms like Facebook. In each of these instances, we are engaging in a highly targeted discovery action through which we expect to fulfill an immediate need or a want.
MODERN B2B MARKETING | FRIDAY, MAY 22, 2015
[Facebook] Referral Marketing: Catapulting SaaS Businesses to the Next Level
Though most SaaS companies depend on referral links or email as the primary source of ‘referring’, many others have been successful in gaining mileage through referrals made by existing users on social media platforms like Facebook and Twitter. Author: Laxman Papineni When was the first time you hopped on an Uber? Tying It All Together.
HUBSPOT | THURSDAY, SEPTEMBER 1, 2011
[Facebook] 5 Vanity Metrics to Stop Measuring (And Better Alternatives)
Facebook Fans. Did you know that only 3% to 5% of your Facebook Page’s “fans” see the content you post? Use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement. EdgeRank is kind of like SEO for Facebook newsfeeds.) Twitter Followers.
HUBSPOT | THURSDAY, JUNE 27, 2013
[Facebook] New York Times Rolls Out Annoying Ad Format, and Other Stories You Missed Today
If you haven’t been on Facebook for the past day or so you may not have seen the roughly four trillion posts about the latest good news: The Supreme Court ruled that same-sex couples are entitled to federal benefits, and also declined to rule on a case in California, which clears the way for same-sex marriage in that state. Go gays!
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 17, 2010
[Facebook] 10 B2B Social Media Case Studies and Examples
Back then you could find the company on Facebook, Twitter and YouTube. Updated] 10 Examples of B2B Facebook Fan Pages July 2010 Update: This post was written seven months ago. As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 7, 2015
[Facebook] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
Right now everyone knows there’s Instagram, Facebook, etc., By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014. More than ever, marketers focused on providing valuable content to their consumers, and making it accessible on every platform, including mobile. With
HUBSPOT | MONDAY, SEPTEMBER 19, 2011
[Facebook] 41 Fresh Blog Post Ideas For Your Company Blog
For tips like these for Twitter and Facebook, download the eBook here. Do a poll of your Twitter community with a Twtpoll or your Facebook community with a Facebook Question and post the results on your blog. This is an excerpt from our new ebook – 100 Content Ideas for Community Managers. Multi-media and Visuals. 1.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 23, 2012
[Facebook] Should Google+ Be Part of Your Content Marketing Strategy?
Google is positioning Google+ as their Facebook for B-to-B. Some of you may have already jumped into Google+. According to recent stats, as of January 2012, there are over 90 million users (Twitter has 100 million active users). Search will do the rest. Google+ and B-to-B: How to Get Started.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 25, 2012
[Facebook] Falling in love with Instagram
With the push of a button, you can pump the pics on to Twitter, Facebook, and Tumblr too. I am a busy guy and I don’t have a lot of free time, especially for another bloody social media platform. But week by week I have been falling in love with Instagram. Here’s why I love it: My daughter and I via Instagram. Romania. Moldova.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 4, 2012
[Facebook] 9 Content Marketing Articles You Shouldn’t Miss
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
MARKETING ACTION | THURSDAY, APRIL 11, 2013
[Facebook] Tweetchat 101
The conversational element associated with social media is the real value that sites like Facebook, Google+ and Twitter provide to businesses. What’s a Tweetchat? And why should you care? For all of you green social media users, Tweetchats are: Virtual meetings held on Twitter. draw for people with similar interests.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 6, 2010
[Facebook] Creating a content marketing plan — without any content
Commenting on relevant blog posts, videos, and Facebook pages is a quick and easy way to deliver micro-content that links to your website. Here are some examples: A small business owner I know commented on a magazine’s Facebook site and was invited to send her product to the editor for coverage. Share this on Facebook.
SAZBEAN | SATURDAY, OCTOBER 15, 2011
[Facebook] Top Internet strategy, marketing and technology links for the week of October 16, 2011
Your Business on Facebook: Solving the Local vs Global Dilemma (AdAge). Here are the top Internet strategy, marketing and technology links for the week of October 16, 2011… Your 12-Step Social Action Plan (Marketing Profs). Superb Social Media Stats Presentation For 2011 (Simply Zesty). SEOMoz). Should I Open A New Social Channel?
SAVVY B2B MARKETING | FRIDAY, JULY 1, 2011
[Facebook] Savvy Week in Review: July 1
This infographic tells you the best times to Tweet and post on Facebook. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned. all the fun stuff.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 11, 2011
[Facebook] Do You Know The New 4 Ps of Marketing?
—– Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Marketing has changed drastically since I started almost 18 years ago. The recent grads coming into the marketing field today don’t remember a world without the internet. They are social savvy digital natives.
MODERN B2B MARKETING | WEDNESDAY, JULY 11, 2012
[Facebook] The 4-1-1 Rule for Lead Nurturing
We’ve been trying to follow it at Marketo for our Twitter updates as well as our Facebook updates , and so far results are positive. by Jon Miller The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. This is where the 4-1-1 rule can apply. What do you think?
HINGE MARKETING | FRIDAY, JUNE 20, 2014
[Facebook] Having Your Professional Presence vs. Personal Presence on Social Media
Facebook. Facebook is a toss-up. Most companies have a Facebook page where they share jokes and photos from their firm to show their company culture to their clients and potential hires. One of the number one things your current and future clients look for is professional services marketers’ presence on social media.
SALES PROSPECTING PERSPECTIVES | THURSDAY, DECEMBER 26, 2013
[Facebook] Beat the Brain Fog and Think Outside the Sales and Marketing Box
No, I don''t mean read your crazy college friends'' Facebook updates and "like" your way through your Facebook feed. or if you''re me, cut it up, douse it with glitter and make a star instead. Everyone suffers from groggy redundancy within their job. You need more brainpower to communicate more effectively. Play to your strengths.
HUBSPOT | MONDAY, JANUARY 2, 2012
[Facebook] 8 Reasons You'll Get Buried Alive Without Quality Content
Facebook's Timeline Calls for More Content. The new Facebook is here and brings with it features that call for some changes in Facebook marketing. hours , with Facebook closely behind at 3.2 On last week's episode of The Marketing Update , the marketing tip of the week was special. What 2011 Indicated. 1. hours.
UNDER THE ARCH | SATURDAY, JUNE 29, 2013
[Facebook] In Case you Missed It: Our Top 5 Marketing Blog Posts of the Quarter
Content Marketing Demand Generation Marketing Communications Marketing Strategy Social Media Marketing content marketing corporate communications data collection database marketing demand generation lead generation lead nurturing marketing communications sales sales kit startup video marketing
WINDMILL NETWORKING | FRIDAY, JANUARY 27, 2012
[Facebook] Expand Your Business Quickly Through These StumbleUpon Marketing Strategies (with Infographic)
You might be thinking, “Hey, I already use Facebook and Twitter. StumbleUpon was responsible for more social shares than even Facebook in the United States recently. Given that StumbleUpon only has 20 million users right now while Facebook has 800 million, this shows you the enormous potential for growth through going viral via SU.
HUBSPOT | TUESDAY, AUGUST 23, 2011
[Facebook] The Ultimate Cheat Sheet for Mastering LinkedIn
While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. Found on your LinkedIn homepage, Network Updates are kind of like your Facebook news feed. Are you using it to its fullest potential?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 22, 2014
[Facebook] The ROI of Twitter, Explained
If I were the King of Facebook … 25 ideas for your social media network strategy. Twitter is a mystery to many. It’s understandable. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. Let me explain through an example. Hello Kitty.
THE EFFECTIVE MARKETER | TUESDAY, JUNE 26, 2012
[Facebook] How to Get Sales and Marketing on the Same Page
Many of us have seen the firm that delegates marketing to a customer service rep who took a few creative writing classes and uses Facebook a lot. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Here are a few thoughts on how to make it happen. Work On It.
DELICIOUS B2BMARKETING | SUNDAY, OCTOBER 31, 2010
[Facebook] The 39 Social Media Tools I’ll Use Today
find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. think Facebook Lite makes Facebook engagement easier – maybe you will too? Smart. implement bit.ly Nifty.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 13, 2011
[Facebook] Chart: The Summer of the Small Business Social Boom
Quite a few of these customers are growing at a very fast pace and are attracting alot of attention on traditional social sites like Facebook, LInkedIn, and Twitter, but also on less talked about, but high volume social discovery sites like Quora, Reddit, and StumbleUpon. Those customers ?with What is going on?
TRADESMEN INSIGHTS | TUESDAY, DECEMBER 7, 2010
[Facebook] Social Media: So What’s Holding You Back?
She gives you an overview and basic steps to get set up on Facebook, Twitter and LinkedIn. I know it’s hard to believe, but not everyone has bought into the social media scene. Some are just disbelievers (we can’t worry about them), while others are intimidated by it. So in essence, the book never goes out of date.
HUBSPOT | THURSDAY, OCTOBER 22, 2015
[Facebook] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
The 15 Best Facebook Pages You've Ever Seen : From Nutella to L.L. Bean, we combed the web to find some of the brands who are rocking their Facebook Pages. In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. An idea doesn't have to be unique to be great. Social Media.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 22, 2014
[Facebook] Next-Generation Marketing Automation Systems Target Small Business
On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones.
EMAGINE B2B BLOG | WEDNESDAY, DECEMBER 3, 2014
[Facebook] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
Mobile social media apps like Facebook and Twitter do not pass the referrer information to Analytics, so these visits will be counted as direct traffic. The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. So what? We want to know!
FATHOM | FRIDAY, SEPTEMBER 27, 2013
[Facebook] Why Mobile and Search in Higher Education are Critical
And not only are more students searching for their schools of choice, but they are also consuming information via social profiles such as Facebook, Twitter, Google+ and YouTube. Measuring offline advertising ROI. Developing a holistic strategy. Think Mobile First. Google reports that 40% of education search queries happen on a mobile device.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 17, 2011
[Facebook] The Best Sales Groups on LinkedIn
technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more. technology, software, strategy, social media, blogging, LinkedIn, Facebook and Twitter. LinkedIn has quickly become one of the most effective and business-savvy social networking sites. Sales Best Practices. Owner: Laurent J.V. Sales 2.0.
MODERN B2B MARKETING | FRIDAY, DECEMBER 2, 2011
[Facebook] B2B Social Media Marketing Statistics to Ponder
Facebook: 800 million users. Three spikes in Facebook activity tend to occur on weekdays at 11:00 a.m., 3:00 p.m. by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. But what are the numbers to know behind the most popular social media platforms? and 8:00 p.m., and 6 p.m.
HUBSPOT | FRIDAY, SEPTEMBER 14, 2012
[Facebook] 10 Social Media Risks MOST Companies Are Too Afraid to Take
Take a look at how UncommonGoods does it on its Facebook page, for example: If you clicked on that link in the update, by the way, it takes you to this page on their website: Uhh, this is $%&#!@$ But, here's an example of a brand that knew they'd anger some people with their Facebook post. the era of experimentation. Loosen up!
DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 15, 2011
[Facebook] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
The result is twitter accounts, facebook pages or blogs that have been abandoned or nearly abandoned by companies that were not committed to social media. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Modernista! Does it have staying power?
HUBSPOT | THURSDAY, MARCH 8, 2012
[Facebook] 7 Components That Comprise a Comprehensive Brand Strategy
Added a new photo to Facebook ? For example, Porsche reached 1 million Facebook fans quicker than any other automotive brand, so to thank its fans, Porsche made a wraparound for its GT3 Hybrid that included all 1 million names. Your brand’s strategy should be based on company goals. Tie Your Brand to Your Business Model. Measure.
VERTICAL RESPONSE | MONDAY, JULY 8, 2013
[Facebook] Should LinkedIn Groups Be Part of Your Social Strategy?
Even if you’re visiting LinkedIn on a daily basis and perusing the timeline like you would on your Facebook account, you’re still missing where the magic happens. Labeled the “professional” social network, LinkedIn boasts nearly 250 million users. This magical place is called LinkedIn Groups. What does all of this collaboration offer?
HUBSPOT | THURSDAY, SEPTEMBER 20, 2012
[Facebook] How Real Businesses Are Using Gamification to Spice Up Their Marketing
think you'll be surprised to see it's more substantial than just gaming some more Facebook 'Likes' and comments! Might as well throw Facebook EdgeRank in there, too. Dr. David Reath is a local plastic surgeon in Knoxville, TN who has started a weekly game called Truth-O-Meter Tuesday on his company Facebook page. Gamifi-wha?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 26, 2010
[Facebook] Social media and the big conversation “fail”
Share this on Facebook. I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community and “conversation. It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing.
SYNECORE | THURSDAY, JULY 24, 2014
[Facebook] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. could see where my friends were, what they were up to and with whom.
INBLURBS | WEDNESDAY, DECEMBER 7, 2011
[Facebook] 3 Ways how to profit from your Daily Deal Sites marketing
SOLUTION 2: You should prepare to collect information like mobile phone number, email address, Twitter ID, Facebook ID and LinkedIn ID of your new customers. BuySellAds reports that 82% of businesses are unsatisfied with Daily Deal Sites. For me this is no surprise. Yes right, to do a daily deal on sites like Groupon is a marketing move.
HUBSPOT | THURSDAY, MARCH 12, 2015
[Facebook] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. Check out the Discovery Channel sharing a NASA #TBT on Facebook: Post by. What Is Throwback Thursday? How Did #TBT Start? Star Wars.
HUBSPOT | WEDNESDAY, JANUARY 7, 2015
[Facebook] What to Cut From Your Marketing in 2015
Do they spend more time on Facebook and some obscure industry forums, but not so much Twitter? This year, think about dropping your Twitter account and investing the time you would have spent on Twitter on Facebook, that obscure industry forum, or a new platform instead. Pretty much all marketers are pressured to do more. Power out?
HUBSPOT | THURSDAY, APRIL 11, 2013
[Facebook] 7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]
Furthermore, try searching through social networks like Twitter, Facebook -- or another social platform of your choice! Consider embedding tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page. Yikes! Image Credit: pasukaru76
B2B MARKETING INSIDER | THURSDAY, JANUARY 9, 2014
[Facebook] Is Context The Future Of Customer Experience?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp. Strategy
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 10, 2010
[Facebook] Web Analytics + Customer Voice = 20/20 Vision.
Share this on Facebook. Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Unlike that #16 seed, you get the option of a do-over.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 22, 2014
[Facebook] How To Build An Army Of Volunteer Contributors For Your Blog
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. That’s right.
B2B LEAD BLOG | MONDAY, SEPTEMBER 24, 2012
[Facebook] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
• Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Nothing could be further from the truth. Many at the show were just at the beginning of their marketing automation journey. Share and Enjoy. Database Marketing
SAZBEAN | WEDNESDAY, MARCH 9, 2011
[Facebook] An Easy Method for Content Curation
Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Thoughts? News & Notes
HUBSPOT | MONDAY, OCTOBER 21, 2013
[Facebook] 15 Inspirational Resources to Lift You Out of Your Content Rut
12) Facebook News Feed. You’re probably checking Facebook for personal reasons on occasion (okay, quite frequently), so why not look for inspiration there? As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it''s difficult to do the former right without the latter. 10) Reddit.
WINDMILL NETWORKING | WEDNESDAY, APRIL 11, 2012
[Facebook] To Pin Or Not To Pin: 5 Security Risks Businesses Should Understand Around Pinterest and What They Can Do About Them.
It has the “sharing” quality that makes Twitter and Facebook powerful. Pinterest’s account security controls right now are very primitive compared to other social media channels like Facebook. For example, Facebook give you the ability to use two-factor authentication, which better protects against account hijacking.
B2B MEMES | FRIDAY, JULY 15, 2011
[Facebook] Why Publishers Need Early Adopters, Annoying or Not
But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. The benefits of early adopters don’t end with identification or advocacy.
HUBSPOT | MONDAY, AUGUST 19, 2013
[Facebook] How One Social Media Marketer Can Manage Millions of Fans and Followers
It will involve monitoring, responding, and delighting (henceforth called "MRD") people tweeting #INBOUND13, @HubSpot, and all of our company pages (Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, & Instagram). also created a Facebook event and LinkedIn group for INBOUND so the community can engage there, as well.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 17, 2011
[Facebook] Dreamforce: Ending the “Accidental Revenue” Myth
Facebook. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Too often, we buy into the story that some genius rolls out of bed, has an epiphany and – Wham! Google, or Apple or even Salesforce.com is born. While I was at the beach this year, I read Peter Sims’ Little Bets. Lather, rinse, repeat. Share email.
FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 15, 2010
[Facebook] B2B Social Media Landscape Appears to Be Wide Open
Connect with Wendy on LinkedIn , Facebook or Twitter. Share this on Facebook. Wendy Boyce. Currently working in the B2B social space myself, I have come to believe that many (or most) B2B companies have not grasped the relevance nor the value of social media usage as it pertains to their business. What aren’t they doing well?
HUBSPOT | WEDNESDAY, JULY 1, 2015
[Facebook] Does Your Ecommerce Attribution Model Tell the Truth?
After he got the information he needed, he visited the Facebook page to see what others might say. There, on the Facebook page, he was able to read some of the reviews for the product, both good and bad. After pouring money into marketing for your ecommerce company, you want to know where your traffic comes from, right? But wait!”
BIZNOLOGY | WEDNESDAY, MAY 29, 2013
[Facebook] 5 Essential Functions for Every B2B Website
Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing? Community. and Canadian resellers.
HUBSPOT | FRIDAY, APRIL 13, 2012
[Facebook] 35 Statistics That Fuel the Battle Between Pinterest and Google+
16) Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). 33) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. It's no surprise. And how do you decide? Check 'em out!
HUBSPOT | TUESDAY, SEPTEMBER 4, 2012
[Facebook] 18 Ways to Guarantee Nobody Misses Your Next Webinar
We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! Here at HubSpot, we know a thing or two about webinars. tons of cool stuff! EST or 2 p.m. Right?
MODERN B2B MARKETING | THURSDAY, MAY 28, 2015
[Facebook] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Author: Marissa Lyman It’s college graduation season! Soon, the bright, young minds of tomorrow will be tumbling into the workforce like a flock of lost ducklings. They listen and engage !
HUBSPOT | TUESDAY, MAY 29, 2012
[Facebook] How the Big Social Networks Use Email to Increase Engagement
Facebook. You're probably used to getting plenty of Facebook alerts in your inbox -- you know, when someone comments, likes, tags, what have you. what does Facebook do for the business owner and marketer? We talk a lot on this blog about how email marketing and social media should be integrated. But you know what else it does?
B2B MARKETING INSIDER | TUESDAY, OCTOBER 9, 2012
[Facebook] 22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. toprank. TopRankMarketing.com. Mpb2b.
MARKETING GENIUS BLOG | MONDAY, MAY 2, 2011
[Facebook] Genius Simplicity
Share this on Facebook. I’ve been thinking a lot lately about the Genius of Simplicity as I use my iPhone and iPad more and more each day. The beauty of these products is how they take complex computations and make the apps so simple for the user. And they are SO inexpensive to boot. But here’s the irony. Tweet This! Digg this!
VERTICAL RESPONSE | TUESDAY, AUGUST 19, 2014
[Facebook] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
Newsle is a media monitoring service that lets you know whenever you, your Facebook friends and/or LinkedIn connections are mentioned in the news or in press releases. If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. And guess what?
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 25, 2013
[Facebook] Dreamforce 2013: We Came, We Saw, We Conquered!
Please continue to connect with us on Twitter , see photos of Dreamforce activities on Pinterest and join our growing community on Facebook. Wow, what an amazing Dreamforce 2013 last week! What could be more exciting than 130,000+ attendees, 4,500+ C-level executives and 350+ partners at the world’s largest software conference?
NUSPARK | SUNDAY, DECEMBER 9, 2012
[Facebook] 18 Ways to Promote Your White Paper for Lead Generation
Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan.
HINGE MARKETING | MONDAY, JANUARY 5, 2015
[Facebook] The Top 10 Benefits of Using Social Media Marketing for Business
Our research found that social media was a key marketing tool used by Visible Experts to build their personal brands: 92% use LinkedIn 76% use Facebook 74% use Twitter 54% use Google+ LinkedIn is actually the top tool used by Visible Experts, including both online and offline techniques. Does this sound like your firm? On Twitter or LinkedIn?
VERTICAL RESPONSE | SATURDAY, NOVEMBER 7, 2015
[Facebook] It’s Not Too Late! Five Ways to Make This a Social Holiday Season
Take it to the next level and use a custom Facebook app from a company like PromoJam and turn it into a contest. 4. Tweet links to your products or set up a regularly updated gift guide on your Facebook page. Black Friday and Cyber Monday are on the horizon and soon those holiday shipping deadlines will be upon us. Pay It Forward.