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  • HALEY MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Facebook] 39 Holidays to Add to Your 2016 Social Sharing Calendar
    In conversations with staffing firms across the country, I typically advise them to post content one to two times each day to leading social platforms (Facebook, Twitter, LinkedIn and Google+). If you want to build a comprehensive social media marketing strategy you’re going to need one major thing.a That's why we want to help!
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Facebook] 10 Reasons Social Logins Could Be a Game Changer
    They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. Facebook led the pack with about 55 percent of the social login share, with Google trailing behind at 27 percent. What are the benefits of using a social login? More revenue. Valid emails.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Facebook] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
    Jobvite found that 69% of all HR recruiters expect hiring to become more competitive in 2015, especially regarding social recruiting on LinkedIn and Facebook. "Find a job," they said. It'll be easy," they said. Ahh, if only. For most of us, though, finding a job is pretty darn difficult -- especially one we're passionate about. and much more!
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Facebook] Why your social business platform doesn’t have 100% adoption
    While Facebook brags about having one billion active users, and Google Plus and Twitter seem to be around the 500 million mark, there are still many more people who do not use them than people who do. Just don’t expect it to look Facebook-ish. Photo credit: Wikipedia. illustration by Aaron Kim). ” (Source: Wikipedia ).
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Facebook] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    people they know and trust." – Malorie Lucich, Facebook Spokesperson. "Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings. Don't Push! Substance trumps style.
  • HUBSPOT  |  SUNDAY, DECEMBER 16, 2012
    [Facebook] Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week
    Facebook Makes Getting More Page Likes Easier For SMBs, From Marketing Land. Just like Twitter, Facebook has been making some changes to its advertising tool too. This new ad update applies to both PC and mobile versions of the Facebook newsfeed. Happy Sunday, marketers! Get ready! Read the full story here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Facebook] The Impact of M&A on the Marketing Automation Industry
    Facebook. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Teradata , Oracle and IBM all have a horse in the race.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Facebook] Get ready. Social scoring will change your life.
    This week, Klout began pulling in Facebook data to get a fuller picture of an individual’s social media footprint and they also have their sights set on LinkedIn, MySpace, Digg, and even Youtube, for future integration. There is an interesting, and perhaps alarming, trend brewing on the social media scene.  This CREEPS ME OUT. Dominate.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2010
    [Facebook] Social Media Usage in Content Marketing Jumps 500% in Two Years
    Twitter, Facebook) - distribution of content through those channels has increased over 500% in two years. As a follow up to our 2010 Junta42 Content Marketing Study , we've been doing some comparisons between content marketing product usage in 2010 versus 2008.  The findings are interesting, to say the least. Social Media (i.e.,
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Facebook] 6 Cork-Popping eCards to Ring in the New Year #HoHoHubSpot
    Tweet this eCard Share on Facebook Post on Google+. Tweet this eCard Share on Facebook Post on Google+. (I don't know, all the girls do love it.). Tweet this eCard Share on Facebook Post on Google+. (So many resolutions, so little time.). Tweet this eCard Share on Facebook Post on Google+. ’s sad.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Facebook] Customer Centricity Slogan or Experience?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Customer Centricity Slogan or Experience? When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Of this group only 14% indicated that customer centricity was a hallmark of their brand. Being customer centric feels like a no-brainer goal.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Facebook] What Web Analytics Don’t Tell You
    Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Page Depth. Page depth is a lovely metric to have.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 24, 2013
    [Facebook] Moving your business from digital grief to social media enlightenment
    Instead of thinking narrowly about the “need to put up a Facebook page,” perhaps it is time to evolve in our thinking and consider how the success components embedded in these platforms can align with our specific business objectives. I’m sure may of you can remember a time not so long ago when we didn’t have websites.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 4, 2012
    [Facebook] Has Your Database Been Hijacked by Imposters? [CHART]
    Social sign-on allows visitors to complete a registration simply by submitting their Facebook , Twitter, or LinkedIn credentials. by Rob Bois | Tweet this Organic growth is a key element to expanding your marketing database. But there’s a loop-hole. People are filling out web forms with fictitious information at an alarming rate.
  • HUBSPOT  |  MONDAY, JULY 29, 2013
    [Facebook] Tumblr Shuts Down Popular Blogger: Who's Next?
    Think how much time, effort and money your brand has invested in Facebook, for example. Whether you’re talking about Tumblr, Twitter, Facebook, Google+, or any other social platform, the fact is we are all building castles on sand. That’s exactly what happened to a popular blogger who goes by the name Bohemea. Are Brands At Risk?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 28, 2013
    [Facebook] Five ideas to re-build your personal brand after a move
    Moving is never easy, especially when it affects your personal brand and business.  I just moved nearly a thousand miles from New Jersey to Charleston and wanted to share how I used social media and Internet connections before and after the move to get my personal brand off to a fast, productive start! 1) Facebook, LinkedIn, Pinterest.
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Facebook] Social Media and Lead Generation: Befriending Your Audience
    On Facebook , for example, "any advertised or sponsored offer or opportunity must fully disclose the offer terms and conditions.". social media , lead generation Google Plus One Tweet Widget Linkedin Share Button Facebook Like Social media is a trend that''s not going away anytime soon. Is everything in order? Ask yourself:  .
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 28, 2013
    [Facebook] Some Key Differences Between Mad Marketing TV and Marketing Made Simple TV
    We now broadcast the show LIVE on the Facebook page for Marketing Made Simple TV. Marketing Made Simple TV is Version 2 of Mad Marketing TV (and we announced version 3 today too.). Marketing Made Simple TV has a major relaunch today! Major new value for show sponsors with video content and warm sales leads. Syndication. Calls to Action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2011
    [Facebook] 7 Ideas for Advanced Social Media Education
    “we have a Facebook page”) but they are not being social because they have not adapted their traditional broadcasting culture to one that is real-time and reactive. For the past three years I have been teaching college or graduate level classes in social media marketing. Where do we go beyond the basic frameworks and strategies?
  • VOLACCI  |  FRIDAY, JULY 12, 2013
    [Facebook] Anchoring Your Lead Generating Content
    Google Plus One Tweet Widget Linkedin Share Button Facebook Like This 2.5 minute podcast discusses the importance of anchor content. Anchor content are large lead generating pieces that should be complemented by a series of smaller, purpose-driven pieces for best results. Climb aboard and have a listen. What does this mean?
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Facebook] Social and Mobile Data: A Marriage Made in Marketing Heaven
    With every Facebook “Like” and public check-in to Foursquare, consumers contribute to a widening pool of social data — data marketers are beginning to capitalize on with more targeted and contextually relevant advertising. Nihal Mehta, CEO and co-founder of LocalResponse, recognized this opportunity early. News & Notes
  • SAZBEAN  |  TUESDAY, JANUARY 3, 2012
    [Facebook] 6 Tips For Building a High Quality Blog Following
    At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. News & Notes
  • SAZBEAN  |  THURSDAY, MAY 10, 2012
    [Facebook] The 1 Billion Dollar Question: How Can I Use Instagram for My Business?
    This mobile picture taking tool was acquired by Facebook for $1 billion just two weeks ago, and people are starting to take notice. Social Media Sharing – You can post any photo you take onto social networks such as Facebook and Twitter. The great thing about Instagram is the fact that a user can utilize the tool just like anyone else. While
  • BIZNOLOGY  |  WEDNESDAY, MAY 22, 2013
    [Facebook] Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
    Tools like Yelp and TripAdvisor, Apple’s Maps and Siri, location-based services like Foursquare, social apps like Facebook, LinkedIn and Twitter, and vertical-focused apps like Hipmunk, Spotify, and Kindle offer consumers myriad ways to find the information they seek. Image via CrunchBase. Search just ain’t what it used to be.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Facebook] Social Media Across the Organization
    I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. My topic was how companies can use social media, not just for marketing, but across their entire organization. Internet Marketing
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Facebook] The Critical Ingredients Of Effective Demand Generation
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Conclusion.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Facebook] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Facebook] Five reasons Europeans are behind in social media marketing
    Most of my European friends, even the tech-savvy ones, primarily use Facebook. By Mars Dorian, {grow} Contributing Columnist. I’ve noticed something strange here in Europe that I couldn’t wrap my head around. At first. There are exceptions of course, There always are. Let’s find out what’s going on here. 1) Clinging to the past .
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Facebook] How B2B and B2C Marketing Are Different
    Post your review on Amazon or tell us what you think on our Facebook page. My fourth book, Social Marketing to the Business Customer ,  came out this week. Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Group consensus.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Facebook] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Facebook. As the goliath of the social networks, Facebook is a volatile sandbox of opportunity for any inbound marketer. Focusing entirely on Facebook (or any other large social channel, for that matter) will only give you a small piece of the inbound marketing pie. Yes, I did volunteer to write this seemingly daunting post.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 11, 2013
    [Facebook] What Did I Learn About Social Selling to Prepare for 2014?
    They use Facebook at home, but haven''t correlated using LinkedIn as anything more than a resume. Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. We are about to close out an incredible year. As a sales professional, you can’t deny the changes.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Facebook] Study: LinkedIn Is More Effective for B2B Companies
    Participants were asked to indicate if their business had acquired a customer from a lead generated by Facebook, LinkedIn, Twitter, or the company blog. The latest findings from HubSpot's 2011 State of Inbound Marketing report show that the effectiveness of particular social media channels varies according to the type of business.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MARCH 2, 2010
    [Facebook] Social media analysis moves mainstream
    Last week, Webtrends announced that they had extended their customer intelligence capabilities into Facebook. When a blog post is written, Tweeted about, then shared on Facebook this is a natural way that information flows in today’s environment. Facebook, as with almost all social media efforts, has a “flywheel” dynamic to it.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Facebook] The Advent of Tumblr and Its Place in Social Media Marketing
    When an image or message resonates with a user, it’s shared with their followers, giving Tumblr the potential to make content go viral sooner than it would on other mediums like Facebook or Twitter. .  . With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common.
  • OPENTOPIC  |  TUESDAY, AUGUST 18, 2015
    [Facebook] Generating Demand with Modern Content Marketing - Christian Jorg TechnologyAdvice Expert Interview
    Think about Facebook Advertising. Why does Facebook advertising work for companies? Because, Facebook optimizes and harnesses the power of profiling. Christian Jorg, CEO of Opentopic, was a recent guest on the TechnologyAdvice Expert Interview Series. What are your thoughts on the customer journey? It's critical.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Facebook] DIY: 5 Free Tools for Creating Killer Infographics
    Indeed, you can use infographics to spruce up your different online assets (and again, avoid the monotony of text-only posts), such as your website, blog, email/newsletter, or your social network pages (Facebook, Pinterest…). An infographic. Listed below are 5 free (!) apps that allow you to start easily infographic-ing: 1. Visual.ly.
  • BIZNOLOGY  |  FRIDAY, APRIL 26, 2013
    [Facebook] Be Careful What and Who You Listen To In Social Media
    Communication is a two-way street but in the world today it is more often than not a one-way street that is led by an innocent enough egomaniac with a bullhorn disguised as a Twitter or Facebook account. It’s Image via CrunchBase. have been concentrating on listening lately. Part Why you ask? Well, that is a very good question. Move on.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 18, 2012
    [Facebook] Social Media: 3 Keys to Business Success
    Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Are you thinking about creating a social media page for your business? Image: Freedigitalphotos.net ). 1. Purposeful Plan. Plentiful People.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Facebook] 8 Great Apps to Save You Time Every Day
    Buffer enables you to schedule posts for Twitter, Facebook and LinkedIn to go up throughout the day (and night). Buffer enables you to schedule posts for Twitter, Facebook and LinkedIn to go up throughout the day (and night). By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello. Platforms: iOS , Android. Diigo. Buffer.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Facebook] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    You can watch and ask your questions on the Marketing Made Simple TV Facebook page. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders. What can I do?
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    Are we really paying people to Tweet and play on Facebook?’. The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. What’s up with all this social media?
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Facebook] 12 Tips for Creating a Social Media Content Strategy
    What makes sense on Facebook may not make sense on LinkedIn (or whatever industry-specific sites you may use). Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. Define the needs & interests of all of your audiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 20, 2014
    [Facebook] Jill Rowley on the hurdles and opportunities for social selling
    ). Click here to see my interview with Jill Rowley. recently got to spend some quality time with Jill Rowley , a force to be reckoned with in the emerging field of social selling. She was kind enough to share some of her insights on this red-hot idea. Jill made headlines recently for being fired by Oracle for talking to an Ad Age reporter.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 20, 2011
    [Facebook] Weekend Update
    It runs on our blog, on our Facebook fan page and on our business home page. Welcome new subscribers! We’re glad you are here. Sunday posts are of a slightly personal nature – unlike weekday posts. Enjoy! They refused, unless I paid them back in full. Screw you. www.fearlesscompetitor.net – the blog. Very exciting.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Facebook] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Facebook. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Call in the CEO.  Lists.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Facebook] Content Marketing Personalization: Build Relationships At Scale
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. I know you’re wondering “what the heck is content marketing personalization?” ” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. laughed a little.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 31, 2009
    [Facebook] Warning: Social media may be hazardous to your health
    study , British firms are losing $264 million A DAY on lost productivity due to undercover activities on Facebook. Tags: ethics social media search engines facebook innovation twitter A lot has been written about the "danger" social media poses to companies and brands, but what about the real threat it poses to us as individuals?
  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Facebook] How to Be a Spammer in 20 Simple Steps
    Similarly, it's a good idea to personally 'Like' everything you post on Facebook immediately after you publish it, so Facebook and page visitors know your content is engaging. Someone once told me that "how-to" content is really great for business blogging. So, here you go, 20 steps to becoming the best spammer the world's ever seen!
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Facebook] Celebrating 13 Years with a New VerticalResponse
    When we started, there was no Facebook, Twitter or iPhone. People spend nearly seven hours per week on Facebook alone, and three-quarters log in every day. The new VR will help you spread your message by sharing your email on your Facebook and Twitter pages. These are exciting times at VerticalResponse! It really is that easy!
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Facebook] What You Need to Know This Morning: June 7, 2013
    Kids these days. 2) Pipe: File Transfer on Facebook. Check out a new app called Pipe that lets you transfer files over Facebook. Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets. and then the line-cutter won the $590.5
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Facebook] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    The most popular inbound marketing action for 2012 was setting up a Facebook business page ( 76% of respondents ). While Facebook leads the way among the top social media sites used by marketers ( 88% of respondents ) and Twitter isn’t far behind, Google+ also makes a strong showing, pushing itself into the #3 spot.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Facebook] The Ultimate Dictionary of Marketing Terms You Should Know
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 35) Facebook. Facebook is a social network you're likely quite familiar with already -- but it has become so much more than just a platform to publish content and gain followers. Learn all about Facebook's News Feed here.)
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Facebook] The Dark Side of Customer Service: When the Customer Is "Right" but Insane
    Insanity Level: 6. "Hi Facebook, this is what you have to do in life, it f$%!ing Another was told by a customer that he''d make it his mission to publically ruin her company and career because he didn''t get an immediate answer to his Facebook post on a Saturday at midnight. Especially if you never worked in customer service.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Facebook] Being Busy is Not Being Productive
    However, updating your Facebook status and retweeting all of your followers is NOT productive. One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. It’s just that, busy work. The next day begins a new cycle of non-productivity. Delete. Delete.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 21, 2013
    [Facebook] Did social media really begin in 1984? The event that made you FEEL.
    They are working so hard to engage with people via Facebook, Twitter and YouTube and the good news is that their social media engagement levels is off the charts. They are working so hard to engage with people via Facebook, Twitter and YouTube and the good news is that their social media engagement levels is off the charts. Our story.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Facebook] The Future of Marketing – Adapt And Be Creative!
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In our last  Future of Marketing  interview, Scott Brinker riffed off the Marketing and  Big Data  idea by asking if the future of marketing was all about “ Big Testing?
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Facebook] B2B Mobile Websites: Prepare, but Don’t Panic
    Make it easy with click-to-call buttons, email links, and links to your Facebook, Twitter and other social media accounts. You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. Yikes! and research reviews.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Facebook] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Facebook] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Facebook] Want to Publish on LinkedIn? Now You Can
    We''ve seen this happen with lots of Company Pages on Facebook. Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network''s publishing platform. Here''s how it works. Everyone Wants to Be a Publisher.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Facebook] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    We discussed how brands can be funny, why so much branded content sucks, and how the rise of platforms like Facebook Instant Articles is changing the native ad model as we know it. The realest joke in all of marketing came three years ago in the form of an Onion article. It’s like a treat.” Brought to you buy Four Loko.”
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 12, 2013
    [Facebook] 5 Search-Savvy Secrets to Google Map Listings
    Once you have claimed your business in all of those different places, take it to the next level by talking to your customers and putting up signs reminding them to check in on Foursquare, Facebook and Yelp,” Nuanes recommends. Luckily, Google has helped level the playing field with Google map listings, at least as far as search results go.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Facebook] 13 Great Guides to Growing Your Blog Audience
    You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. How often should you post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Facebook] What are the boundaries of inbound marketing?
    The business case for content marketing consistency If I were the King of Facebook … Coming clean on Facebook reach The Time for Twitter is NOW. The dynamics of our age are unprecedented and exciting. For example, let’s say we were in the 1970s. On the surface, this would seem to break the inbound promise. Or does it?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 21, 2012
    [Facebook] 3 Great Email Responses To Make You Laugh
    There have been a few blogs written regarding how our marketing team drives traffic to our various social media sites (Facebook, Twitter, Tumblr etc.) We regularly run photo caption contests on Facebook, where the comment with the most “likes” wins a gift card to some local establishment. But thanks for the interest!”-This
  • MODERN B2B MARKETING  |  FRIDAY, JULY 24, 2015
    [Facebook] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
    Our Multi-Channel Marketing Workbook details the types of channels (for example, traditional, digital, and social) and the individual channels (for example, television, website, and Facebook), making it easy for you to evaluate which channels are right for your specific program or campaign. Set Yourself Up For Success.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Facebook] Content Curation: How to Become a Thought Leader
    Share this on Facebook. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. To find the best and most relevant content and bring it forward.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Facebook] Content Marketing Gives Customers a Reason to Believe
    Goal: you want readers to come away smarter from having visited your website, blog, business Facebook page, etc. “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. The secret may well lie in the power of content marketing. Excellent service?
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Facebook] 20 Ways to Generate ROI from a Corporate Blog
    Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Facebook] Three Views On The Future Of The CMO
    Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us). How are you changing your view?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 24, 2013
    [Facebook] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
    So long as the campaign is well planned and executed, the buzz will then spread onto other social channels, like Facebook and Twitter. Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? Experiential marketing. Want to really engage people? Let them promote themselves! Check it out at [link].
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Facebook] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities. 1. Exercise the 80/20 rule. Encourage internal involvement.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Facebook] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website maintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. Download your own free copy right here. The Bottom Line. Want to learn more?
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] A Beginner's Guide to Creating Visual Content [Free Ebook]
    The rapidly growing user bases of photo-centric sites like Instagram and Pinterest and the photo-centricity of Facebook’s news feed are just two of many indicators that consumers are gravitating toward visual content that conveys an idea and sparks an emotional response fast. We live in an age of information overload. 1,000,000,000,000!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Facebook] Get Ready for Social Marketing Automation!
    The platform allows marketers to add social applications and messages quickly to every channel – Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails.  by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Facebook] How to Promote Your Content Using Paid, Earned & Owned Media
    Advertising helped both Facebook and LinkedIn experience stock price spikes when these programs were announced. Cost per click can vary between $0.25 to over $20 on networks like Facebook, Twitter, and LinkedIn. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
  • LEADSLOTH  |  MONDAY, MARCH 8, 2010
    [Facebook] Sales 2.0: Marketing Automation & Salesforce Chatter
    Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Today I’m at the Sales 2.0 Conference in San Francisco. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 is all about.
  • SAZBEAN  |  MONDAY, MARCH 28, 2011
    [Facebook] Build It and They Won’t Come
    For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness). Nothing is free.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Facebook] Talking LinkedIn Strategy with Mark Amtower
    The particular importance of LinkedIn in the professional services community, and how it compares to other social media services like Twitter and Facebook. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level. It’s a big topic, and our discussion naturally took off in quite a few different fascinating directions.
  • SAZBEAN  |  TUESDAY, JUNE 21, 2011
    [Facebook] Poll: Is it ok to cross-post updates from one social network to another?
    I asked this question on Facebook on Friday and got some really interesting comments and feedback, so I decided to open it up to a wider audience on my blog (and Twitter) to see what more people think. Please let me know what you think and please share. I’ll share the results in a post in the near future. Thanks in advance!
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Facebook] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! You do!
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Facebook] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! You do!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 29, 2014
    [Facebook] 6 Tips for Managing a B2B Crisis Using Social Media
    But even though sites like Facebook, Twitter, and LinkedIn may make managing a crisis trickier, they can also help you communicate with your customers, demonstrate your commitment to them and bolster your reputation. Every B2B company, regardless of size and industry, will encounter the occasional crisis. Develop a Strategy.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Facebook] 5 Easy Ways to Ignite Your Customer Service
    Whether it’s messaging you on Facebook or Twitter, or sending you an email or chat, you should have options open for customer contact. What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Surprise them.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 18, 2012
    [Facebook] 13 Events You Should Attend In 2013
    The Winkelvoss twins, of Facebook fame, will be interviewed by a Forbes journalist in an unrehearsed, no-holds-barred session about their new social networking venture. 2.  by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. New Media Expo (NMX AKA BlogWorld). Las Vegas, NV. Email Evolution Conference. 18-22. 22-23.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Facebook] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+. Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. Step #1: Clarify value. This included: Reviewing  marketing materials. Celarity, of course.
  • OPENTOPIC  |  FRIDAY, APRIL 15, 2016
    [Facebook] CMO’s top 10 martech stories for the week – 14 April
    Zendesk Message is integrated with Facebook’s Messenger Platform and. Opentopic blog >> cmo.com.au All the latest martech and ad news this week from Zendesk, Teradata, Shopify, Intercom, Twiggle, Livefyre, OpenText, Qualtrics, Localytics, 90 Seconds and Switch Media. Marketing Technology Cmo Digital Marketing undefined
  • SAZBEAN  |  TUESDAY, OCTOBER 30, 2012
    [Facebook] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
    Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. Hire an expert or have a review.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Facebook] 3 Lead Scoring Problems – And How to Solve Them
    Facebook. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector. Challenge #1:  Inability to score or prioritize all leads.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Facebook] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
    The social platform where marketers typically spend the most is Facebook, at 54 percent ; however, Pinterest, LinkedIn, Google+, and Twitter are also popular options. As a local business, you may have come across the term SoLoMo. Think Local. Around 60 percent of mobile users tag their location in social media updates and photo uploads.
  • VIDYARD  |  FRIDAY, DECEMBER 18, 2015
    [Facebook] If You’re Going to Reach Consumers with Video, Do So Quickly
    One reason for this is that ads encroach on consumers’ media experience so much – on their Twitter feed, Facebook timeline, and so on – that consumers have even less patience than they once did for marketing messages. Marketing pros know it, too: video is the medium with the best ROI. But…what kind of video? How long should it be? Now What?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 26, 2011
    [Facebook] B2B Social Networking Around the Globe
    As we’re entering this space, we know that what works on Facebook here in the US might not work on Facebook in Germany, and surely won’t work on Facebook in China, because it can’t (readily) be accessed. Initially focus on LinkedIn, Facebook. Hold off for now: MySpace, Facebook, Twitter. Germany. France. Japan.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Facebook] The Long Term Value of an Email Marketing Welcome Programme
    For example, if the customer signed up through Facebook, the welcome programme should acknowledge this and then the brand should look to serve social content. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective. Creative and Design Email Marketing Marketing Cloud
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2011
    [Facebook] DemandCon: Why Storytelling Drives Demand Generation [Video]
    Facebook. by Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it. One that really hit a chord: People are naturally moved by your company’s products. People don’t buy into your product. Ernst remedy for this? Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Facebook] Oops! I made this Social Media mistake. How about you?
    Proud of their impressive Twitter followings, Facebook crowds and Klout scores they are lulled into a false sense of security. By Stanford Smith, Contributing {grow} Columnist. Many passionate and hardworking social business operatives are making a business-killing mistake. Their error is simple. This is How Social Business Works. It’s easy.
  • SYNECORE  |  MONDAY, JUNE 10, 2013
    [Facebook] Amazon is Killing it with Millennials (and Advertisers)
    They beat out Master-of-the-Digital-Universe Google (and Facebook and YouTube and Apple…!) Another advantage Amazon has over other tech competitors like Google and Facebook is the ecommerce’s targeting potential, due to the huge amount of data received from purchases. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Takeaway.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 28, 2012
    [Facebook] 5 Uses for Your Business Blog
    Follow Straight North on Twitter   and connect with   Straight North on Facebook. Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. photo courtesy digitalart ). 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2011
    [Facebook] 5 Event Planning Tips…Even If You’re Not An Event Planner
    Facebook. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Reddit.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Facebook] Is Eastern Europe the Next Email Marketing Frontier? [CHART]
    Although Russia is of particular interest to me (in a former career I was a Russian language interpreter and translator), I decided to take a look at how email marketing is progressing in five countries out if Internet and social media (in this case Facebook) usage are directly proportional to the country’s population. ”).
  • SYNECORE  |  SATURDAY, JANUARY 5, 2013
    [Facebook] The Best Branded Content of the Week: January 5, 2013
    The Nivea Kiss of the Year Facebook contest began running a few weeks before New Years Eve when couples were encouraged to enter to win a trip to NYC and share a kiss on the global stage. Therefore, the branded content is slightly thin this week, but I have every confidence that we will see it return in full force as the month goes on.
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