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  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Facebook] Commercial Misconduct: The Worst TV Ads Ever
    Facebook: Chairs Are Like Facebook. There''s really nothing I can say about this Facebook ad that this (NSFW) parody video didn''t already cover. I''ll let you enjoy. :). It was a simpler time, back then … before the rise of DVRs and streaming video services. watching the programming that the TV stations were broadcasting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 31, 2014
    [Facebook] Winning NFL teams have winning social media strategies too
    All 32 NFL teams have Twitter and Facebook accounts. Data used to determine team rankings: Number of Twitter followers, Facebook Page Fans, and Facebook “Talking About” Stats. All 32 NFL teams have Twitter and Facebook accounts. By Ralph Cipolla, {grow} Community Member. The Pittsburgh Steelers. America’s Team.
  • SAZBEAN  |  FRIDAY, NOVEMBER 4, 2011
    [Facebook] 6 Creative Ways to Make Content More Visual
    In fact, research shows that images actually improve the performance of certain types of content in terms of engagement, such as on Facebook, emails, and even press releases. We humans are visual creatures, and sometimes the best way for us to learn or understand a new concept is to actually see it. News & Notes
  • SAZBEAN  |  MONDAY, JULY 4, 2011
    [Facebook] Does privacy exist in a world of social networks and sharing?
    This allows us to capture a record of all the great things we do, and share our experiences, our recommendations and our memorable moments with friends, colleagues and the world at large, through the medium of popular social networks like Facebook, Twitter, and Yelp. We are the connected generation. But is privacy really the issue?
  • MARKETING GENIUS BLOG  |  THURSDAY, MARCH 3, 2011
    [Facebook] 6 Mistakes in Buying Marketing Automation
    Share this on Facebook. David Raab, once again, provides invaluable insight in selecting a marketing automation system here. Here’s the money quote: Let me make this perfectly clear: there’s just one right way to select software, and that’s to have vendors walk through scenarios based on how you plan to use it. Tweet This! Digg this!
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook] Business Blogging Time-Saving Tips for You (and Your Cat)
    Plus I figure it will be good Kitty Karma – maybe it will even help keep the cats off Facebook. When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? It’s the dog days of summer but around our house that expression isn’t acceptable.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 28, 2012
    [Facebook] Social Media Marketing Strategy: Starts with Who
    She uses her iPhone to tweet and update her status on Facebook. Janet has been on Facebook since she graduated college and wants to check out Google+ based on a tip from one of her twitter friends who loves the G+ Circles feature. Let’s start with strategy. Sure it’s a great term, but, what is it? What does it actually mean?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] The Economist & Marketo: Figuring Out The Next Era of Marketing
    Facebook had only just left the college campus and was still being thought of as a place to tell people what you were having for lunch. Author: Sanjay Dholakia “What a long, strange trip it has been…”. For those of you that are as old as me, you’ll instantly know that quote is from the Grateful Dead’s famous song “Truckin”.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Facebook] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    Social channels like LinkedIn, Twitter and Facebook all have paid distribution offerings. One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. And I have had the privilege of working with some of them. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago.
  • SAZBEAN  |  SATURDAY, APRIL 28, 2012
    [Facebook] Top Internet strategy, marketing and technology links for the week of April 28, 2012
    Facebook Marketing: Why Less is More  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of April 28, 2012… The Ultimate Digital Customer Service Guide  (Mashable!). Are You Worth of Social Media – The 2 Types of Talk Triggers  (Convince & Convert). What’s Your Lead Gen Weakness?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Facebook] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Include a link to a ‘Sign Up / In with Facebook’ page within your app. 2. Let your friends know on Facebook and get 10% off your next purchase!” Author: Adam Marchick Convincing consumers to download your mobile app is difficult — but losing their engagement with that app is easy. Build Trust to Onboard Effectively.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Facebook] Social Media can be thread to your reputation
    Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers. With or without your involvement. WHERE do you publish your content?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Facebook] The What, How, and WOW Factor of Effective Conversion
    Entice them in liking your Facebook page they are seeing for the first time. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing automation and pipeline generation rock stars. The “What” of Conversion.
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Facebook] 6 case studies show Big Data is helping decision making
    Tax preparation is a highly seasonal business. H&R Block had a heavy paid media scheduled but they also used Facebook and Twitter to provide immediate access to a tax professional for Q&A in the “Get It Right” social media campaign. Photo credit: Kevin Krejci. It’s a catchy term that’s easy to say and implies major transformation.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 28, 2010
    [Facebook] What Should I Tweet? 5 Ways to Find Great Content for Your Twitter Followers
    Tags: Twitter alert Facebook feeding Google Google Alert google alerts Google Reader googles online social networking real-time web RSS rss feeds search engines Social network sources StumbleUpon Topsy tweet Web 2.0
  • THE POINT  |  FRIDAY, JULY 12, 2013
    [Facebook] 7 Webinar Invitation Mistakes You Can’t Ignore
    Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. How do you prevent your Webinar campaign from being lost in the crowd? If you must use a graphic header, make it count. Secondly, the only message is “Register Now.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Facebook] Six hot trends in social influence marketing
    Smart phones are going to auto-publish content to your Facebook timeline and other platforms — where we are shopping, what we are listening to, what we are viewing. The ability to create powerful content that moves through an audience is a legitimate source of influence on the web, and something that just could have happened now. Tweet.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Facebook] How To Create B2B Website Content That Sells
    And when you publish a blog post, set up your site so that it autopublishes content to your company’s social networks like Twitter, LinkedIn, and Facebook. 8. In the political world, there is an axiom that “money is the mother’s milk of politics.” For B2B Internet marketing and websites, the axiom is “content is king.”. Those days are over.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Facebook] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased). As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. The effectiveness of cold calling is plummeting.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Facebook] 34 Compelling Content Marketing Stats and Facts
    More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2. TopRank ). 3.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Facebook] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    Take a look at this Facebook post from a Minnesota-based non-profit that offers several support-based programs. You could also create a Facebook event for an upcoming fundraiser and send an email with the invitation to the event. 2. Showcase multiple pictures by using apps like Photo Frames for Facebook. Get to the point.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Facebook] Can You Ever Really Scale Social Media Marketing?
    Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media , an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it''s really possible to ever scale social media marketing. Me: Hi Alisa!
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Facebook] Content Marketing: What Content People Share And Why They Do It
    However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. We seldom talk about what it is. Nor about the complexity of what makes it get shared.
  • SAZBEAN  |  FRIDAY, JULY 1, 2011
    [Facebook] Top 5 Social Media Tools Companies Use
    We all know the three most popular social media apps in our toolkit are: Facebook, Twitter and LinkedIn. But what else are companies using to have an edge and be more efficient and productive in their social media efforts? How are they actually Tweeting? How are they monitoring? – Top 5 Social Media Tools Companies Use.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Facebook] The Secret To A Better Customer Experience
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. The Age of Personalization. Personalization Comes Of Age. Strategy
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Facebook] 6 Data-Backed Lessons for Content Marketers in Europe
    Notice that Google organic traffic (SEO) had much more positive ratings than Facebook, LinkedIn, Twitter, and Google+ as an organic content distribution option. 5) Paid distribution on social is still not being utilised much. 46% of respondants don't use Facebook ads. Content marketing is nothing new to marketers all over the world.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Facebook] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. The number one priority of B2B marketers? Generate Leads: 46%. . Keyword Strategy. Bidding Strategy.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 4, 2012
    [Facebook] Has Your Database Been Hijacked by Imposters? [CHART]
    Social sign-on allows visitors to complete a registration simply by submitting their Facebook , Twitter, or LinkedIn credentials. by Rob Bois | Tweet this Organic growth is a key element to expanding your marketing database. But there’s a loop-hole. People are filling out web forms with fictitious information at an alarming rate.
  • SAZBEAN  |  MONDAY, AUGUST 1, 2011
    [Facebook] Content Can Make or Break a Social Media Strategy
    While many businesses have decided that social media is important, sometimes they don’t give it any more thought than to setup a Facebook page and a Twitter account. Unlike more traditional marketing channels (print, tv, radio), it’s relatively easy to get started with social media. Broadcast vs. Participation.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [Facebook] Savvy Week in Review - July 8
    Gini Dietrich answers a question from her Facebook community: what types of content work best for B2B content marketing. With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Enjoy the weekend!
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Facebook] 5 Outbound Calling Best Practices
    that means Facebook and ESPN too). Dialing the phone all day is a task. have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!" when he does successfully set an appointment. Validate lists prior to dialing. Don't.
  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Facebook] Marketing with VIDEO CONFERENCING / WEBINARS
    Get in touch with heather : Facebook. This technology can change the world ! Facts : · Google loves Video ! Cisco predict there will be a 10 fold increase in the use of Video Conferencing/Webinars over the next 5 years. Internet Video traffic is now 40% of consumer internet. People retain 10% of what they hear , but 50% of what they see.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Facebook] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
    Yet in 2010, when Facebook’s longtime head of PR, Brandee Barker , stepped down, Kara Swisher, then of AllThingsD , wrote just that. For more on Brandee Barker, her time at Facebook, her experience with Sheryl Sandberg, and her thoughts on modern day PR, check out the latest episode of The Growth Show. So, how’d she do?
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 12, 2015
    [Facebook] How to Suck at B2B Social Media and More Thoughts on Engagement
    Is your focused Facebook campaign falling flat? Twitter, Facebook and the likes won’t necessarily help you sell more. The B2B chatter of late is around the evolving social media landscape and how to figure out if your engagement strategy is working. Not sure why your B2B blog just isn’t working? Never fear. From Tony Zambito.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Facebook] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. It''s hard. social media! Then check out your results!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 26, 2013
    [Facebook] The Anti-Blog Post to Writing Better Blog Posts.
    It’s touching human hearts, and 5,000 to 10,000 Facebook likes per post(!) I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber.  I’m done with it  – people echoing echoes everywhere. Bloggers in factory-mode. Frizzzzzle. Right?
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 14, 2012
    [Facebook] The Key to Online Digital Marketing is Achieving Higher Grades
    There are so many things to think about: How well are you using networking sites such as Facebook , Twitter and LinkedIn ? It’s no longer enough to base your inbound marketing strategy around your dazzling website. How does your website compare? Are you doing enough to generate leads ? Is your site accessible on mobile devices ?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Facebook] Is This The End Of Social Media?
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball  bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. What do you think?
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Facebook] 35 Million Reasons To Say Thanks
    Cable-cutting, Facebook, Snapchat, and Youtube are leading the charge with consumer video and this, without a doubt, means that current and especially future demographics expect to sell and be sold to with video. feel excited. That said, rocket ships don’t have rear view mirrors. At the end of the day, I’m grateful and excited. Vidyardians.
  • HUBSPOT  |  SATURDAY, JUNE 14, 2014
    [Facebook] Which Game of Thrones Leader Are You? [Quiz]
    For those of you who have been glued to your screens this entire season (guilty), or you''re tuning in for the first time to see what everyone on Facebook has been groaning about, this quiz is you. Is life an imitation of art, or art an imitation of life? Take Game of Thrones , for example. Or maybe, a character reminds you of yourself.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Facebook] Draw Me a POEM: Define Media Influence
    Twitter | Facebook | Google+ | LinkedIn |. To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Author information. Raymond Morin. Raymond has written for several French magazines over the past 15 years.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Facebook] The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
    For example, social media platforms such as Twitter, LinkedIn, Facebook, and Pinterest offer advertising options that can be leveraged to boost your exposure. We’ve found that LinkedIn and Twitter are the most effective promotion platform for our audience of B2B marketers, but you can utilize a similar strategy on Facebook or Pinterest.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Facebook] PowerViews with Chris Snell: Suit Up, Stand Up, Sign Up: A Sales Mantra
    Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Coach. Motivate. Maybe.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Facebook] Suit Up, Stand Up, Sign Up: A Sales Mantra
    Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Coach. Motivate. Maybe.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 25, 2011
    [Facebook] 12 Tips to Produce Compelling B2B Video
    After editing the video, post it on a variety of social channels, including YouTube and Facebook. Steps to Make B2B Social Media Produce Sales Blogging, engaging, listening to customers on Facebook or Twitter. B2B marketers need to add video to their arsenal of skills in today’s online world. Keep it Simple. Use a Tripod.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 10, 2011
    [Facebook] How Businesses Use Social Media for Recruiting [INFOGRAPHIC]
    LinkedIn isn’t the only social network that helps in the job search process — Facebook , Twitter , YouTube and Google+ have all been used by people to land jobs in innovative ways. Thanks Erica. Erica’s bio follows the post. Take a look and let us know what you think of using social media to find a job. ericaswallow.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2011
    [Facebook] How To Measure B2B Demand Generation
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. How to measure B2B Marketing. This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. Want more?
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [Facebook] How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
    Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to pair the campaign with visual content. Let's build an image that will help us promote one of our most recent ebooks, " How to Engage Fans on Facebook.". But it’s true.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Facebook] Is Eastern Europe the Next Email Marketing Frontier? [CHART]
    Although Russia is of particular interest to me (in a former career I was a Russian language interpreter and translator), I decided to take a look at how email marketing is progressing in five countries out if Internet and social media (in this case Facebook) usage are directly proportional to the country’s population. ”).
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 2, 2012
    [Facebook] Get Snappy, Gain Engagement – 8 Instagram Tips for Your Biz
    Since the birth of Instagram in 2010, the mobile app has reached 30 million users (gaining a new user every second) and made breaking headlines in April when Facebook acquired it for $1 billion in cash and stock. Instagram allows you to seamlessly share your photos on Facebook, Twitter, Flickr, Tumblr, Posterous and Foursquare.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Facebook] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive. So why not give it to them?”
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 17, 2012
    [Facebook] 9 UnMarketing Tips For Online Audience Engagement
    Scott stated that more than half of the time spent on Facebook is from a mobile device! Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” with ” with Mr. @ Unmarketing himself, Scott Stratten. have to say I have been following Scott since I first joined Twitter in 2009.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 27, 2012
    [Facebook] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
    The ROI of Paid Social Media Ads - Everything you ever wanted to know about  the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more. 3.  Does Facebook Work for B2B Lead Gen? Tips, best practices, and real world numbers on using Facebook to generate leads. Let’s put on side one. 1. Hell Yes!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 28, 2012
    [Facebook] Too Many B2B Social Media Objections Got You Down?
    All the big companies are focusing on Facebook. B2B companies looking to drive leads publish regularly on their company blog and send traffic from their Facebook pages to their blog posts. But it also may be that I get tired of saying the same things over and over again. Let’s look at a few of these that keep coming up.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Facebook] How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
    Whether in a positive or negative tone, the number of comments I've seen on either a blog post or Facebook update without actually reading the content is hair-pulling. recently screwed up big time on Facebook by pasting the wrong link, and spelling "Lego" wrong. I've seen this via email, Facebook, and even in blog comments.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 30, 2011
    [Facebook] [PREDICTION] What Will LinkedIn Do for B2B Marketers?
    If LinkedIn execs have been paying attention to Facebook, some of the most successful ads on the world’s largest social network have been to people already following a company’s page and those people’s friends. Facebook is proving that affinity is a key element to higher response rates to ads. Guess what?
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 8, 2011
    [Facebook] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
    If Facebook were the White Pages, LinkedIn is the Yellow Pages. Why do so many companies have Facebook Pages but never think about creating their own LinkedIn Group? Each point represents a preview of one of the chapters to give you a feel for the content and scope of what I cover in the book. website traffic
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Facebook] How to Ignore Annoying Strangers and Build an Online Community Your Way
    By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. From the day we finally left the hospital and started strolling around with our crew, my husband and I became experts at dodging super-personal and inappropriate advice from random strangers. Not making that up.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Facebook] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 22, 2010
    [Facebook] How to Write a Content Marketing Blog Post
    Share this on Facebook. Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here?
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Facebook] Is Your Own Website Stopping You From Getting Found Online?
    Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Now more than ever, a “legacy” or old website can keep you from getting found online. Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Facebook] Five important lessons on the economics of social media
    Could this connection have formed through only a tweet, a Facebook post, or a LinkedIn update? Could this connection have formed through only a tweet, a Facebook post, or a LinkedIn update? I would like to tell you a short story today about my friend Stanford Smith. story at the heart of the economics of social media. Probably not.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 6, 2012
    [Facebook] Ryan McDermott From AdRoll Talks Social Ad Trends and Measuring Clicks Vs. Impressions
    In particular, we were ecstatic to see Facebook start offering access to its inventory via the Facebook Exchange (FBX) , and we hope this is the start of a trend in the social space. by Dayna Rothman Our Good to Great Virtual Event was a huge success! Many thanks to all of our esteemed panelists for their hard work.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Facebook] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. As a student of marketing and social media, I am always looking for the best examples of content out there. Here is a compilation of the best slideshares, videos, vines and more from the past year.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Facebook] The Fifth P of the Marketing Mix
    Facebook. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. Bring on the fifth P.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 14, 2015
    [Facebook] Content Marketing The Answer For Sales Success As Well?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. We all know that today’s consumers have changed, and they are buying differently. They have access to mobile, social and digital media to help them learn and gather information on their own before making a purchase decision. We can help!
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Facebook] The 10 Don’ts of Twitter for B2B Marketing
    With limited character count and a constant stream of communication, it’s not meant to provide the same information as other social media channels like Facebook and LinkedIn. On the other hand, Facebook posts can be much more detailed and LinkedIn updates should be more insightful. Why is it so important to avoid Twitter bad practices?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Facebook] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook. Real Personalization Would Exist. offers, ads, promotions) appears that has nothing to do with their interests.”
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Facebook] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    Facebook,Twitter and LinkedIn increased their mobile audiences by more that 50% in 2011. We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. billion people) are mobile subscribers!
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Facebook] Three Views On The Future Of The CMO
    Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us). How are you changing your view?
  • THE NEW STRATEGIST  |  MONDAY, SEPTEMBER 21, 2015
    [Facebook] Marketing Doubleshot Podcast – Ep.10 – Ad Blocking & Missing out on the Mobile Moment
    Links and resources mentioned in this episode: The Verge – Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web –  www.theverge.com/2015/9/17/933896…death-of-the-web. Mark Schaefer’s {grow} blog – www.businessesgrow.com/blog/. Hotel Tonight – [link].
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Facebook] 5 Ways to Create More Touchpoints with Email
    Make sure you include the icons for Facebook, Twitter, Instagram or any other site that your brand uses. Above the buttons, you could say something like, “Like our Facebook page to receive exclusive fan surprises” or “Follow us on Twitter and be the first to learn about our upcoming promotions.”
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 25, 2013
    [Facebook] Even B2B Marketers Need to Follow these Internet Trends
    And there are even B2B companies that are driving business from Facebook. Nearly all respondents to the survey shared in the report use Facebook. 3. Many B2B marketers don’t view themselves as cutting edge in the marketing world. They don’t always keep up with the latest trends in digital marketing and social media. Mobile.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Facebook] What Web Analytics Don’t Tell You
    Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Page Depth. Page depth is a lovely metric to have.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, FEBRUARY 16, 2011
    [Facebook] Parents are Social and Cross Channel Consumers
    It won’t come as any surprise that younger respondents with no kids are the most active on Facebook, Twitter or Myspace. According to a report from Media Audit on social media users, where we happen to be in life means different frequency and usage of different channels.
  • MARKETING GENIUS BLOG  |  MONDAY, MARCH 28, 2011
    [Facebook] 4 Rules to Avoid Marketing Whiplash
    Now come the predictions that Facebook is going to take over the search market from Google and with that, some way-out-there notions that Facebook will REPLACE email marketing. Share this on Facebook. Its astonishing how quickly the online marketing landscape has shifted and evolved over the past 10 years.  Tweet This!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 31, 2011
    [Facebook] Marketing For The Small Business: How To Get Started
    Maybe you have hired a freelancer to setup your website or asked anintern to build a Facebook page. Want to see more content like this? I’d love to hear from you either in the comments below or on Twitter , LinkedIn , or Facebook. I’ve recently spoken to a number of small business owners about how to get started in marketing.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Facebook] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Facebook] Is Your Social Media Strategy Dynamic?
    For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic. And Facebook still leans young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. 189 million of Facebook’s users are “mobile only”. 25% of Facebook users don’t bother with privacy settings. See if Ms.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Facebook] A Digital Marketer's Christmas Wish List
    None of the CEOs audited said they used Facebook or Google Plus. My neighbor is a general counsel for a biggish global travel agency, and he blanched at the very thought of his CEO freely Tweeting or Facebooking. Faced with such a herculean mandate, we digital marketers need some loving from St. Nick now more than ever. Here goes.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    [Facebook] Why SEO Is The Key To Successful Marketing
    would be honored if you follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] Content Marketing Is A Strategic Solution To A Strategic Problem
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. An e-book is not content marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 15, 2013
    [Facebook] How To Extend B2B Marketing With Better Social Media Measurement Tools
    Facebook. Arguably the most comprehensive of social media reporting dashboards, Facebook insights have come a long way in a short period of time, offering actionable metrics to page managers and business owners. While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best.
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Facebook] Double Your Publication’s Visits from Social In 10 Minutes a Day
    While Periscope might be one of the hottest new social networks, as a publisher, you’re better off dedicating your time to Facebook, Twitter, LinkedIn, or Instagram. 6) Keep Your Marketing Hat On. Just because you are writing a Facebook post or Tweet, doesn't mean the fundamentals of marketing no longer apply. Media
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Facebook] 25 TEDTalk Quotes to Inspire You
    These quotes are easily tweetable and Facebook sharable via the TED website, and they can make great additions to your presentations and other marketing content. 11) Joe Sabia: In 6,000 years of storytelling, [people have] gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls. Enjoy! Tweet This! 21) R.A.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 4, 2015
    [Facebook] How To Choose Amazing Images And Create Stunning Visual Content
    At Serious Eats, we pull images from our posts and use them with quotes or leads that will compel someone on Facebook or Twitter to click on the link. By NewsCred Brand Strategist Caitlin Domke. It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? Context.
  • JUNTA 42  |  MONDAY, FEBRUARY 6, 2012
    [Facebook] What Can a Super Bowl Ad Buy You in Content Marketing?
    The average Content Marketing Institute blog post is shared approximately 600 times via Twitter, Facebook, LinkedIn and Google+ over a six-month period. So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 For those counting, that’s $116,000 per second.
  • PAUL GILLIN  |  MONDAY, FEBRUARY 7, 2011
    [Facebook] Groupon Digs the Hole Deeper
    haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. Too bad Groupon didn’t mention any of those noble goals in the commercials themselves. advertising marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Facebook] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Facebook. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Call in the CEO.  Lists.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Facebook] 10 Ideas: Standing out in the social media jungle
    Become a beefy marketer.   An ability to navigate Facebook or YouTube might be enough to get you an entry level job at some places but to really build a career you should become proficient at the fundamentals of marketing.  promised I would write him a blog post in response, so here it is! Turns out, I didn’t know shit. Charities.
  • BIZNOLOGY  |  WEDNESDAY, MAY 22, 2013
    [Facebook] Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
    Tools like Yelp and TripAdvisor, Apple’s Maps and Siri, location-based services like Foursquare, social apps like Facebook, LinkedIn and Twitter, and vertical-focused apps like Hipmunk, Spotify, and Kindle offer consumers myriad ways to find the information they seek. Image via CrunchBase. Search just ain’t what it used to be.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] How Do You Trigger Interest in Your Content? [Marketing Cast]
    Live Webinar: Facebook Page Marketing with Q&A. Learn how you can improve your presence on Facebook, the world's largest networking platform. Join this live webinar to learn how Facebook can help you increase your visibility online. You might be already convinced in the value of content creation for marketing purposes.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 13, 2011
    [Facebook] Announcing the B2B Social Media Book
    Announcing The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar of Hubspot and Jeffrey L. Cohen of Radian6, who are also the co-founders of SocialMediaB2B.com. We are so excited we can barely hold back the whoops and the high-fives.
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Facebook] LinkedIn is the New B2B Media Powerhouse
    For many B2B marketers, the data is more relevant than Facebook. Although Facebook will continue to challenge LinkedIn as a place to build business-focused communities, LinkedIn is way ahead of other B2B media companies. The company is profitable, growing, and for the moment, on top of business social media networking. Targeting Data.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Facebook] Are Social Employees The Future of Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-. As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the  Future of Marketing ? Sounds simple, right?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [Facebook] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%). I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Facebook] Why your social business platform doesn’t have 100% adoption
    While Facebook brags about having one billion active users, and Google Plus and Twitter seem to be around the 500 million mark, there are still many more people who do not use them than people who do. Just don’t expect it to look Facebook-ish. Photo credit: Wikipedia. illustration by Aaron Kim). ” (Source: Wikipedia ).
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Facebook] 10 Publishers Killing It on Instagram
    According to a recent Forrester study, Instagram boasts engagement rates that trounce Twitter and Facebook: 4.21% on average for an Instagram post, while neither Twitter nor Facebook break 1%. Instagram isn't just for celebrities and teenagers anymore. Even better, nearly half of Instagram's users check it daily. John Deere? Media
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Facebook] Eloqua Announces Chatter Integration
    ” In response, the marketer commented, just as you might on a link in Facebook, “Thanks @JillRoberts — I couldn’t have done it without you!” Eloqua revealed this week a new integration with social enterprise app innovator Chatter. Eloqua connected me with their product team who gave me a demo. LinkedIn – Twitter – Google +.
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