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  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Facebook] How to Explain To Your CEO That Social Media Is Not Optional
    Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. 'Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. lot more traffic.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 16, 2012
    [Facebook] Teleprospecting and Social Media: 2 Tools Sure To Improve Results
    By the time you have finished reading this, there will have been 37,349 new profile pictures on Facebook, 3,400 new connections added to your network, 15,654 publicly +1’s,8,700 new viral videos and approximately 1.2 Randy Moss will be able to hold his own interview session, and have it broadcast online as if it’s the 6:00 news.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, OCTOBER 13, 2010
    [Facebook] What's Holding Social Media Back?
    He would offer these of-the-moment items along with a discount coupon during a 4-week back-to-school window during August and September in return for “Like” clicks on Facebook or to reward new followers on Twitter.   Consider this real-life example.     An appropriate supply of items cost about $10,000. 1 return.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Facebook] Content Marketing Should Never Be Advertising
    We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. The rise of the term Native Advertising seems to be causing quite a stir. This may very well be in creating a label that's inherently in conflict with itself. Where's the line?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Facebook] The 5 Indispensable Requirements of Modern Marketing
    One billion users on Facebook. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. in a single year.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 4, 2013
    [Facebook] B2B Social Marketing 101
    Furthermore, the cost of advertising is reduced to almost zero on Facebook, Twitter, LinkedIn and many other social sites. When you write a White Paper, break it down to 5 blog posts, Tweet about it, post it on Facebook and LinkedIn, Pin it, add it to StumbleUpon, and determine which networks bring the best leads. Your Have objectives. 
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Facebook] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users. Like - A “Like” is an action that can be made by a Facebook user. Bit.ly - Bit.ly Blip.TV - Blip.TV
  • HUBSPOT  |  TUESDAY, APRIL 19, 2011
    [Facebook] Marketing Lessons From the Cupcake
    Don’t just offer them vanilla, use social media to share your content, answer questions on LinkedIn and listen to what is being said on Twitter and Facebook. Free eBook: 2011 Facebook Marketing Guide. Download the free eBook to learn how you can use Facebook's ongoing enhances to market your business effectively.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Facebook] 11 tips and tools to jump-start your SEO
    GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page. 'Photo credit: Sean MacEntee. What do the numbers tell us about the importance of SEO?
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 13, 2010
    [Facebook] Buying Stages & Lead Nurturing, Matching Content
    Share this on Facebook. The ultimate goal of Lead Nurturing is to match your content to the needs of your prospective buyers. That partly depends on the personas of the buyers, so you can match the content to the buyer’s role and their interests. The 5 Stages of the Buying Process. information search. evaluation of alternatives.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Facebook] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
    For example, Facebook’s mobile app will host your content in a way that is viewable for a mobile device and YouTube will allow your video to be viewed on Apple or Android products. If you are simply trying to use visual content to increase Facebook Likes, then the lift would be the estimated increase in Likes from the content.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 28, 2013
    [Facebook] Ashton “Chris” Kutcher and His Advice for Inside Sales Reps
    So, I’m at home the other night and perusing Facebook, and I see a few people that I’m connected with posting videos about Ashton Kutcher and this great speech that he gave at the Nickelodeon Kid’s Choice Awards. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 12, 2013
    [Facebook] Your Social Selling Strategy: Go The Extra Mile
    In B2C markets you may emphasize Facebook and Pinterest, while B2B markets may find LinkedIn and Twitter are where their potential customers exist. 'Recently, I was lucky enough to attend the AA-ISP Leadership Summit at the Palmer House in Chicago. Jill had mentioned her “ABC’s” of being social: Always Be Connecting.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Facebook] 43 Bright Ideas for Promoting Your Lead Gen Content
    Facebook. To learn more about the shelf life of your Facebook posts, check out our post here. . 35) Boost the engagement of an organic Facebook post by putting some money behind it. You can also use Facebook’s Lookalike Audiences to promote content people similar to your fans. But that''s where lots of us get stuck. What 
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 6, 2012
    [Facebook] Ryan McDermott From AdRoll Talks Social Ad Trends and Measuring Clicks Vs. Impressions
    In particular, we were ecstatic to see Facebook start offering access to its inventory via the Facebook Exchange (FBX) , and we hope this is the start of a trend in the social space. by Dayna Rothman Our Good to Great Virtual Event was a huge success! Many thanks to all of our esteemed panelists for their hard work.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Facebook] Why Host a Blog on Your Corporate Website?
    › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Thought leadership is a good thing. Links Let’s be real. What do people like to link to?
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 1, 2013
    [Facebook] Scribd: Just Another Document Sharing Site?
    Like Facebook, there is a section for updating your recent activity. You can also use this on your business page on Facebook tabs to share content as well. 10 Ways to Use Facebook as a List Building Tool. 'I may be a late bloomer, but I just discovered Scribd. Yes, that number is correct. Reasons to love Scribd: IT’S FREE.
  • WRITING ON THE WEB  |  FRIDAY, JULY 9, 2010
    [Facebook] Online Reputation? 4 Tips
    Dow Jones has several Facebook pages, including some hosted for certain countries. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 18, 2014
    [Facebook] How Technology Helps Marketers Maximize Stellar Customer Experiences (New Guide)
    Have you ever purchased a product via an e-Commerce site, only to be retargeted on Facebook, or emailed the next day with a similar offering? 'Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. Bummer! Customers make 500 billion impressions on each other about your products and services each year.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 21, 2014
    [Facebook] 6 Salesforce Apps Every Marketer Should Be Using
    Salesforce for Twitter and Facebook. If your business is heavily into social, then the Salesforce app for Twitter and Facebook is the tool for you. 'What is a marketer without her tools? These days, we rely heavily on technology and CRM systems to make our processes run smoothly, from lead acquisition to lead nurturing. DupeBlocker.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Facebook] The Top Social Media Topics On the Minds of Real Marketers
    Many marketers were looking to go beyond the basics of merely posting on Facebook and wanted to move towards a more measurable strategy. How do you generate a social lift that goes beyond a Facebook “Like”? As an example, instead of just a fishbowl at an event, “Like” us on Facebook to win an iPad. The common denominator?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2010
    [Facebook] The NEW “Four P’s” of marketing
    Share this on Facebook. Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the way we communicate and go to market.  People. The social web is the first true PEOPLE-driven communication channel.  Publicly.  Permanently.  Presence.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Facebook] 26 Mind-Blowing Black Friday Statistics [Data]
    Nearly three-quarters of retailers will use their Facebook page to reach out to shoppers, up from 57.1 percent monitoring retailers’ Facebook pages. percent will check out retailers’ Facebook pages. Black Friday. 26 Black Friday Statistics for Marketers. Source: Shop.org ) Tweet This Stat! spending has reached $9.7
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Facebook] 6 Twitter Contest Ideas Worth Exploring
    Questions to Ask Yourself Before Launching your Facebook Contest (windmillnetworking.com). Questions to Ask Yourself Before Launching your Facebook Contest Twitter Coming to a Store Near You…SOON! LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Fastest correct answer. Sweepstakes. What can the app do?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Facebook] 9 Content Marketing Articles You Shouldn’t Miss
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 15, 2014
    [Facebook] How to Lure Readers to Your Blog from Social Media
    Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: As Usual, Content Comes First. 'from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Facebook] Using Big Data To Target The Right Consumers With The Right Offers
    So they expect the same personalized experience they get on your site to be on their smartphones, in their email and even on Facebook. 'Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? But exactly what should you personalize on the site?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Facebook] Social Media and the History of Aggression
    Facebook, created to unite global conversations, is also the basecamp for bullying so severe it leads to violence and teen suicide. Facebook, created to unite global conversations, is also the basecamp for bullying so severe it leads to violence and teen suicide. Yes, it is going to get weird in here today. And so on. believe in this.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Facebook] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Check Facebook to wish contacts a happy birthday. Even more bonus points if you do this outside of Facebook.). You know there is an outstanding message in your Facebook or LinkedIn inbox waiting for you). Don’t let your to-do's bog you down. 10 Daily To-Do's. Good morning, dashboards! Manage your inbox. Set priorities.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Facebook] How does a small business move into social media marketing?
    In other words, they had somebody’s cousin create the company Facebook page. So how should a small business with limited resources realistically approach social media marketing? The time and resources needed to be effective in social media is certainly a problem for companies big and small. How do you make this transition? 2) Learn.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [Facebook] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
    Same goes for Facebook vs flickr. But there's no universal dashboard pulling in the same type of insights across all platforms, such as Facebook, Twitter, etc. To date, the playbook and content grid have been Tweeted about 1,500 times, covered in over 50 blog posts, and downloaded more than 25,000 times. She suggested the grid.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Facebook] 5 Fantastic Ways to Engage Your Social Media Followers
    Whether it is commenting on a Facebook status or responding to a tweet, make sure you acknowledge both the positive and the negative feedback. Ask your Twitter followers and Facebook fans what they think about a current event. I have been asked by many people why I prefer one brand over another and why I am so brand loyal.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 30, 2011
    [Facebook] When a Blog is More than Just a Blog
    I find it interesting that more B2B marketers are using Twitter and Facebook than they are blogs. This could be one of the reasons that the ROI on social media is lagging for many. Obviously you can't just Tweet your own content, but only sharing other people's stuff isn't doing much to drive traffic to your company, is it?
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Facebook] 8 Easy Ways to Freshen Up Your Digital Marketing Strategy
    Try Facebook Graph Search. This newly released Facebook tool can be a great way to narrow down your demographic and use your advertising money wisely. 'It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Connect all of your channels.
  • HUBSPOT  |  SUNDAY, NOVEMBER 23, 2014
    [Facebook] From Vikings to Billboards Made of Cake: 5 New Ads You've Gotta See
    The dry humor is a staple for the company that has been gaining notoriety through Facebook ads and word-of-mouth. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Been too busy to watch TV or flip through a magazine this week? New Ads You''ve Gotta See. Marketing Agency
  • MI6 MARKETING AGENCY  |  FRIDAY, JUNE 4, 2010
    [Facebook] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
    The conversation includes: Linkedin and SEO ; Facebook advertising; Mobile marketing “grows up&# and the role a corporate web site plays vs “offsite content&#. 08:19 Paul gives some great examples of how Facebook can be used for B2B marketing. Industries: Cross industry with emphasis on hi-tech. In this Podcast Episode.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 18, 2012
    [Facebook] How 3 Global Marketers Are Approaching Mobile
    Facebook brand pages and LinkedIn groups aside, people are still going to visit your website, so you better make sure it works for mobile, said Amie King, CRM Team Leader at Sportingbet. But global marketers had another concern on their minds: mobile. Clearly, globally-minded marketers can’t afford to sit mobile out.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Facebook] 3 Lead Management Questions Sales will Ask Marketing
    Facebook. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. What did you stop doing?
  • B2B MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Facebook] Out with the old, in with the…
    Blogs and twitter and facebook oh my! …not so fast! With so many new resources available to and applicable for B2B Marketing, it’s SO easy to get caught up. But, what about older, yet reliable technologies? What about forums?! But it also includes a forum. Because they work. forum is the perfect solution.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Facebook] Why You Need Social Media Followers Who Won't Ever Buy
    Okay, so Frank the Facebook fan may never actually purchase your industrial vacuum cleaner for his teeny tiny small business office. But when his buddy, landlord Lenny, is searching for a new one for the apartment building he owns, Facebook fan Frank might just refer you some highly qualified business. Which is better? Need I say more?
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2012
    [Facebook] Will Content Marketing Destroy Social Media?
    The quality measures extend beyond pure readership to engagement metrics such as the tens of thousands of shares via social media (Facebook, LinkedIn, Twitter, Digg, etc.). would appreciate your thoughts in the comments below or comment on  Twitter ,  LinkedIn , or  Facebook. . mean “Whoa!”…The Is it blurring?
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 3, 2012
    [Facebook] Define Goals for B2B Social Media Success
    When people are interested in a firm’s products and services, Facebook is a great place to check them out and discuss them. Facebook, Google+ and in some cases Twitter can be effective for sharing professional expertise with a personal touch. One objective for a social media program is to build brand equity. Not at all. Marketing
  • LOOPFUSE  |  MONDAY, NOVEMBER 7, 2011
    [Facebook] 9 ways to make the case for marketing automation software
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Matt on Marketing blog. Let’s face it, nobody likes to buy software. It’s a means to an ends, and often the path from cost to revenue impact isn’t always clear. Do the math.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 18, 2012
    [Facebook] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
    In other words, encouraging Facebook fans to follow you on LinkedIn, and Twitter followers to circle up on Google+. Take a look at how we've done it across Facebook and LinkedIn, for example: Our LinkedIn connections can get that same positive feeling they're used to when they visit our Facebook page, too! Got it. The problem?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Facebook] Where’s your marketing plan? The most important marketing tool.
    company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. '“Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. These authors want me to read their book in hopes of being booked as a guest on the show.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Facebook] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    Facebook is more informal. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent). Facebook has a variety of options for targeting audiences, type of destination, update, or promotion. The Role of Social Media. Define Social Media Goals.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Facebook] Can Lead Generation Become More than “Frosting and Cherries?”
    Share this on Facebook. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain.  His view is that the current state of lead generation is dead.  Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive.  Digg this!
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Facebook] How to Measure the Success of Social Media
    On Twitter or Facebook? Follow us @HingeMarketing and join us on Facebook. 'It’s easy to hop on the social media bandwagon. After all, the major networks are free to use and “everyone else is doing it” All it takes is time, right? “It’s easy.” ” “Anyone can do it.”
  • E-LIGN  |  MONDAY, AUGUST 5, 2013
    [Facebook] Is Your Business Prepared for Mobile Millennials (Gen Y)?
    Before doing anything else in the morning, Gen Y wakes up and checks their emails, Facebook statuses, text messages, apps, and updates on their phones. 'The way consumers interact with brands is drastically changing and younger generations have very different expectations for the future. Do you have a mobile version of your website?
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 30, 2010
    [Facebook] Business Results from Online Content Marketing?
    Share this on Facebook. Please vote: What has been your experience using the Web to promote your business? Online Surveys & Market Research. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on FriendFeed. Email this via Gmail.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    One day Facebook doesn''t have hashtags, and the next it does. On Facebook, try 5-10 times per week. 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. The next week, Twitter has a completely redesigned profile layout. After that, Pinterest unveils promoted pins. Social Media
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Facebook] 5 Essential Functions for Every B2B Website
    Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S. 'Photo credit: Wikipedia. But what kind of functionality does your B2B website really need?  What website strategies should you pursue for business marketing?  Lead generation.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Facebook] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    'Have you felt like social advertising just wasn’t right for your B2B marketing? If so, LinkedIn’s new Sponsored Updates may just change your mind. This looks like the most compelling social advertising offering yet for B2B marketers. Up until now, advertising on LinkedIn was just advertising. Social Advertising, With LinkedIn Targeting.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Facebook] 6 Ways to Use LinkedIn for Lead Generation
    Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. Are you effectively leveraging LinkedIn's lead generation potential? The problem is, many are puzzled about how to go generating those LinkedIn leads. Ways to Use LinkedIn for Lead Generation. And guess who’s giving the advice? and a lead!
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Facebook] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    The Final Product: Should I put a Facebook Share or a Facebook "Like" on a page? The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. This is HUGE! 7UHhT.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Facebook] Are You Obsessed with the Social Small Stuff?
    They don’t care about your Facebook page or if you are active on Twitter. By Stanford Smith, Contributing {grow} Columnist. get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” to the absurd “How many words should I use in every blog post sentence?”. Listen.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] 3 Sites to Showcase Your Personal Brand
    You may also just want to invest in your own web page (here’s my JoePulizzi.com site) or even focus on your Facebook, Twitter or LinkedIn page. I  had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. Zerply.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Facebook] Why Do Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Why do content marketing? get asked this question all the time. The answer of course is that you should do it because it works. We will earn their trust. Why does SAP use Content Marketing?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Facebook] [Chart] Marketing Automation Means More Marketing Jobs
    Facebook. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Like this chart? To sign up just click here. Share email. LinkedIn. Reddit.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Facebook] How to Get Sales and Marketing on the Same Page
    Many of us have seen the firm that delegates marketing to a customer service rep who took a few creative writing classes and uses Facebook a lot. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Here are a few thoughts on how to make it happen. Work On It.
  • HUBSPOT  |  MONDAY, NOVEMBER 8, 2010
    [Facebook] Answered: 10 Common Social Media Marketing Questions
    Have Facebook and Twitter diluted the effect or need to blog? Facebook and Twitter have actually increased the need and importance of blogging. Facebook, for instance, offers “ social plugins ,” embeddable features that can easily be integrated in your site. It is not going to change the way you are doing business.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Facebook] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Share this on Facebook. 51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.”
  • ENGAGE  |  FRIDAY, APRIL 25, 2014
    [Facebook] Don’t Make a Potential $6 Million Mistake on Social Media
    Recently a pharmacy chain was sued by a celebrity for posting an image on Twitter and Facebook of the celeb leaving one of its store. Facebook''s terms of service. Facebook also protects intellectual property, while affording Facebook rights to the use of the content when posted to the channel, but not anyone else.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Facebook] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. Hate what is, what it does, why it exists, etc. I’m Comment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Facebook] 8 Great Apps to Save You Time Every Day
    Buffer enables you to schedule posts for Twitter, Facebook and LinkedIn to go up throughout the day (and night). Buffer enables you to schedule posts for Twitter, Facebook and LinkedIn to go up throughout the day (and night). 'By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello. Platforms: iOS , Android. Diigo. Buffer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Facebook] The 5 Best Social Media Apps for Kids
    Five million kids under age 10 already have Facebook accounts. Five million kids under age 10 already have Facebook accounts. '“Wait,” I hear you thinking. Social media apps for children? don’t want my kid on social media.” Neither do I, and yet we know they’ll try it out sooner or later. This is sort of like having “the talk.” Edmodo.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Facebook] 6 Brilliant Uses of Video
    Facebook. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  But inspiration is a far more appealing emotion than pride.  On YouTube. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Facebook] Google and Bing reveal that social influence drives search engine results
    In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. It seems that this development may now also be an emerging element in search engine results.
  • LOOPFUSE  |  THURSDAY, NOVEMBER 11, 2010
    [Facebook] Get big by starting small (Identify Niches)
    Share this on Facebook. To get big you’ve got to start small. In business, as in many places in life the old adage rings true.  When you are first getting started you need to figure out how to successfully solve problems. Take on too much, or problems too large and you may not have a runway long enough to discover the right formula.
  • LOOPFUSE  |  MONDAY, NOVEMBER 8, 2010
    [Facebook] Taking Your Website to the Next Level: Setting a Website Strategy
    Share this on Facebook. Building off of last week’s post , below is an excerpt from the Taking Your Website to the Next Level article on “Setting a Website Strategy”……. Start by carefully considering the goals for your website. Answer these two questions to help you set a strategy: Who do I want to attract to the site? Job openings.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 23, 2009
    [Facebook] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
    Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Facebook] 5 Tips to Optimize Your Social Media Engagement
    Setting up a Twitter account and a Facebook page -- these are both a good start, but if you don't attach something tasty to the end of your pole, you'll be fishing for a long time for that viable lead. Monitor what people are tweeting and posting on Facebook , and lend a hand if you can. So what is this 'bait' I'm talking about?
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Facebook] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    Whether I want to find a good restaurant in my area, catch up with friends on Facebook, or keep up with client needs on the go -- there's so much of my life in that little device! In the age of social search, a Facebook presence has become increasingly important. I don't know how I ever lived without my smartphone.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Facebook] The Intersection of Content Marketing and Advertising
    For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. But how do marketers reach a large audience with their content? The bar for quality is higher than ever before. Does your content measure up?
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 9, 2011
    [Facebook] Marketing Trends for 2011
    Faced with opportunity and great tools (Facebook, LinkedIn, Twitter and blogs) companies will create task forces and teams to brainstorm, investigate, leverage and launch new ways to generate revenue and satisfy customers.   From Twitter to blogs to Facebook, consumers are in control and this trend is red hot. hit song.  Advice:  ROI? 
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    When I saw it, I immediately went to their Facebook page to “like it” and request that I be added to the next one. They are promoted in all the places where their audience shares content (slideshare, twitter, blog, Facebook). ” The question is being asked by marketing leaders at companies large and small. link].
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 14, 2013
    [Facebook] Is Personal Branding The Future Of Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. I am truly honored and amazed at all the provocative, interesting and insightful points of views we have seen thus far on the  Future of Marketing. Tell us about yourself? know mine surely is.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Facebook] RedPoint Offers Broad, Deep B2C Marketing Automation
    Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2008
    [Facebook] Work Literacy
    Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. Search. Work Literacy. Web 2.0 for Learning Professionals. Main My Page Members Forum Videos Photos Groups Events. GETTING STARTED. Welcome to Work Literacys Web 2.0 for Learning Professionals. Heres how you can get started in this course. Boolify Yourself.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Facebook] Reinventing Invention: Online Only Video: The New Yorker
    facebook. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. May 12, 2008.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
    Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. 'Hey, I get it. Demand generation is hot. No problem. understand. Wait, what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Facebook] 25 social media influencers Forbes ignored, and why
    Three dazzling examples that turned online influence into offline results The “Be-Attitudes:” Creating influence on Facebook. This list gets distributed far and wide and has become an important badge of “social proof” for those on the list. It is the singular creation of Mr. Shaughnessy. Not so fast. Or is it?
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Facebook] How to Leverage LinkedIn for Lead Generation and Recruitment
    'Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. LinkedIn for Recruiting. LinkedIn for Lead Generation.
  • CONFLUENT FORMS  |  TUESDAY, JUNE 18, 2013
    [Facebook] Google+ Local Pages are your new Landing Page
    But for many of them it comes down to 1) not enough time in the day and 2) why add more "social networking" when they''re already busy on Facebook. 'A search for "pilates easthampton ma" turns up Renew Pilates Clients of ours surprisingly still question our focus, and insistence, on their participation in +Google+.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Facebook] Engaging in Conversation Doesn't Grow Reach [Infographic]
    Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. How do you feel about this data? Does it change your outlook on social media engagement?
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Facebook] Seth Godin's Advice For Creating Remarkable Content
    One way you might want to approach this would be to offer your Facebook Fans or Twitter followers an exclusive pre-release of an offer. This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. You can watch the full interview below. Understand Who Your Customers Are.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Facebook] 4 Steps to Get Started with Integrated Digital Marketing
    Meanwhile, on their Facebook page, they keep their fans updated on the brewing process of their beers. Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. MARKETING TAKEAWAY.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Facebook] 18 Ways to Promote Your White Paper for Lead Generation
    Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan.
  • LOOPFUSE  |  TUESDAY, NOVEMBER 9, 2010
    [Facebook] WEBINAR: LoopFuse 101 for your Sales Team
    Share this on Facebook. Thursday, November 11th, 2010 2:00PM EST. Join us for the next installment of our webinar series “Light the Fuse.&# This series is intended to provide you, the LoopFuse user, valuable tips and tricks on how to use LoopFuse OneView to grow your business. How will this help grow my business? CLICK HERE to register.
  • LOOPFUSE  |  TUESDAY, NOVEMBER 9, 2010
    [Facebook] Real-Time Reaction
    Share this on Facebook. Think about how much you forget while surfing the internet. When you are learning about something new or searching for something you are not quite sure exists yet, you may navigate a multitude of pages until you hone in on your desired content. The sheer amount of information becomes irrelevant.  Loopfuse Success.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Facebook] 6 Ways to Filter Your RSS Feeds - ReadWriteWeb
    Facebook. The example pipe below would filter our feed and return only posts that talk about "Facebook" in the title. facebook. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft.
  • LOOPFUSE  |  WEDNESDAY, APRIL 25, 2012
    [Facebook] A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program [How To]
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Getting started with marketing automation is fairly simple on the surface: you set up some email campaigns, import your contact lists, and start sending them down lead flows to people when they most benefit from the information. Conditional Nodes. Pause Nodes.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Facebook] How to Distribute Your Content (The Right Way!)
    If you''re in a B2C environment, Facebook is likely another good option for you. On Facebook, post the article on your company''s fan page, if nothing else. content marketing , Content Strategy Google Plus One Tweet Widget Linkedin Share Button Facebook Like 'At Volacci, we pride ourselves on our processes. Congratulations!
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Facebook] Social media and thought leadership: The virtuous circle for B2B marketing
    As such, they're beginning to slice and dice thought leadership content into blog posts, tweets, videos, and the like -- and use  Twitter ,  LinkedIn ,  Facebook ,  YouTube ,  SlideShare  and other platforms to promote that content as widely as possible in the social sphere. This all seems fine, but I think it's far too limited a view.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 25, 2010
    [Facebook] Do I Really Need a Content Strategy?
    Share this on Facebook. If you want to make your life easier, yes. There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Content Touches Everything. Drives action. Builds loyalty. On time. One budget. ”. Tweet This!
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Facebook] Japan Goes Inbound and Walmart Gets Local [Marketing Update]
    Mike and Peter primarily discussed how Japan is utilizing inbound marketing and how Facebook and Walmart are going local, and also touched on retailers liking the "want" button, and Foursquare launching Radar. Facebook and Walmart Go Local. Japan Does Inbound Marketing. Connect with HubSpot
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Facebook] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
  • LEADER NETWORKS  |  TUESDAY, AUGUST 17, 2010
    [Facebook] The Difference Between Doing Social Vs. Being Social
    There is a rather large difference between companies "doing" social and "being" social. For a company to succeed at this new business model, they must learn how to do social and also, enable their people to be social. Doing social is the imperative part of the equation. 4) Customers are at the center of the company's products and services.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Facebook] 5 Ways to Get The Most Out of Vine In Your Content Marketing
    Basically, you can create short, 6 second videos using the iPhone app Vine and then post to your Twitter and Facebook accounts. by Dayna Rothman So what is this Vine phenomenon? If you are a marketer (or anyone on social), you have most likely started to hear a ton of news centered around this cool app. Check out our 5 tips to get some ideas.
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