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  • SYNECORE  |  SATURDAY, JANUARY 5, 2013
    [Facebook] The Best Branded Content of the Week: January 5, 2013
    The Nivea Kiss of the Year Facebook contest began running a few weeks before New Years Eve when couples were encouraged to enter to win a trip to NYC and share a kiss on the global stage. Therefore, the branded content is slightly thin this week, but I have every confidence that we will see it return in full force as the month goes on.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 14, 2013
    [Facebook] First Generation Social Selling: Smart But Not Quite Smart Enough
    Insights also give you clues about the mindset and interests of your prospect from social activity such as tweets and Facebook posts. First Generation Social Selling: Smart But Not Quite Smart Enough. Social Selling 1.0 is a good start, but its not enough for today’s hyper-competitive sales environment. With Social Selling 1.0 It’s static.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Facebook] Marketers: Show Your Love
    They see email, direct mail, promoted Tweets, Facebook ads, banners and TV ads clamoring for their attention and cluttering their lives without adding any value. There is a disturbing trend in both consumer and B2B marketing: Marketers do not love the people they are marketing to. When you look at what passes for marketing, it is no wonder.
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Facebook] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users. Like - A “Like” is an action that can be made by a Facebook user. Its 15 million articles (over 3.3
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Facebook] How Can Schools Incorporate Video into Their Admissions Marketing
    From Facebook's Live Stream feature to Snapchat's Story Playlists, you have a ton of social media video options. Parents with young kids are on Facebook. Everyone loves online videos. People in every age group are shifting their viewing habits to online video and away from television. Frankly, YouTube is only the jumping-off point.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Facebook] Why Cisco Is Hiring Over 200 Content Marketers
    Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. “Facebook can always change the rules of the game.” “Her vision is to be a leader in real-time personal marketing communications.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Facebook] How to Get a Personalized Assessment of Your Website [Free Tool]
    Just click on the relevant icon to share it via your Twitter, Facebook and LinkedIn accounts. Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. What is Website Grader? How'd you do?
  • HUBSPOT  |  SUNDAY, DECEMBER 22, 2013
    [Facebook] Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week
    Facebook Rolls Out Auto-Play Video Ads to Your News Feed. The big news this past week was Facebook''s rollout of auto-play videos ads, which just started popping up in News Feeds. Wondering if Facebook''s new ad format will actually work? The modern marketer wears many hats. Ain''t. Enjoy (and happy holidays)! Stay tuned!
  • SAZBEAN  |  SATURDAY, MAY 17, 2014
    [Facebook] Internet Marketing Strategy Articles for the Week of May 12, 2014
    How to Stop Facebook Contest Fraud and Deter Prize Hunters (Social Media Examiner). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2014…. 12 Contests on Pinterest (Practical eCommerce). How to Evaluate and Purchase an Event to Fuel Your Content Marketing (Content Marketing Institute).
  • SAZBEAN  |  WEDNESDAY, DECEMBER 5, 2012
    [Facebook] How to Use Google Analytics to Improve Your Social Media Marketing
    Seeing referral traffic from  Facebook  is great, but which wall post drove the traffic? Image via CrunchBase Have you ever wanted to know which of your links are driving more traffic? Do visitors who come from  Twitter  tend to spend more time on the site than visitors coming from a banner campaign? Analytics News & Notes Social Media
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 24, 2011
    [Facebook] [Chart] How Personalization Increases Email Open Rates
    Facebook. by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right.  over the average.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 8, 2015
    [Facebook] How Should Our Staffing Firm Use YouTube?
    As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences. The unique aspect of YouTube is the focus on video content. Create videos! How to perform background research before an interview.
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [Facebook] How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
    Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to pair the campaign with visual content. Let's build an image that will help us promote one of our most recent ebooks, " How to Engage Fans on Facebook.". But it’s true.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Facebook] 45+ Reasons to Attend the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences Social Media Tools
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 29, 2013
    [Facebook] Referral Marketing: 8 tips for building a powerful referral channel
    Advocates shared across Facebook, Twitter, PURLs and email. Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. Here’s some of their advice on how to make this happen: 1.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Facebook] Best Social PR Guides and Tips of 2010 (So Far)
    Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” In light of this, Todd views the PR pro’s role as “casting breadcrumbs&# through social media for journalists and consumers/buyers to follow back to the PR sources.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Facebook] 4 Reasons Snapchat Lenses Are a Genius Ad Product
    Snapchat is often grouped in with Facebook and Twitter as a social network, but it’s much more accurate to call it a chat app (albeit one with a heavy emphasis on photography and video). If you’re under 25 and own a smartphone, you’ve likely spent too much time primping and posing with Snapchat lenses. Scarcity. Choice.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Facebook] 45 Phenomenal Email and Mobile Marketing Stats
    Facebook and Twitter reported that mobile revenue in 2Q15 made up 76% and 88% of their total revenue, respectively. 189 million Facebook users are “mobile only.” Email remains the most effective digital marketing tool for both B2B and B2C marketers. Five more key takeaways from this research: Image credit: emailmonday.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Facebook] Unveiling The Pipeline Marketing Technology Stack
    However, because you’ve dropped a tracking cookie or two (Facebook, Google Analytics, third-party vendors, and more use cookies to track conversions and for retargeting) on their first visit, you now have more tools to bring them back, mainly through paid retargeting campaigns on social, search, and display. The Stack, Explained.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 17, 2012
    [Facebook] Top 10 Social Media Blogs to Follow in 2012
    Recommended blog post:  Blending Personal and Business on Facebook. Recommended blog post:  Facebook Changes for Organization Pages: Focus on Results. Social media has gone from being a pastime to a necessary component of any brand and business. As a rule, I also did not include any blogs that I recommended you follow in 2011. Enjoy!
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Facebook] There’s No Difference Between Black, White or Green people
    We love comments )not SPAM) and those show share on social media like LinkedIn, Twitter and Facebook, Filed under: Fearless Competitor , Find New Customers , Florida. Indiana High School Basketball. The award-winning marketing expert, Jeff Ogden , President of Find New Customers ( @fearlesscomp on Twitter. Here I am,”” Hi Google.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Facebook] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+. Has the rise of digital, social and mobile technologies affected your marketing organization? As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. Because business innovation cycles have sped up.
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Facebook] 7 Recent or Unique Google Adwords features you should be utilizing today.
    When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  Sometimes we get reminded of features we haven’t used in awhile, but then might be appropriate for a client.  . Subscribe.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2016
    [Facebook] 4 Simple Tips for Making the Most of Your Marketing Budget
    Often they engage with both simultaneously (ever browsed Facebook while watching TV?). As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. With boardroom expectations high, you need to be able to not only get maximum results supported by data, but also by customer experiences.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 8, 2011
    [Facebook] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
    If Facebook were the White Pages, LinkedIn is the Yellow Pages. Why do so many companies have Facebook Pages but never think about creating their own LinkedIn Group? Each point represents a preview of one of the chapters to give you a feel for the content and scope of what I cover in the book. website traffic
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    [Facebook] Big Data For Marketing? It’s All About The Questions
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. think Big Data for Marketing is more about the questions than the answers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 6, 2012
    [Facebook] Picture Yourself at Eloqua Experience
    With the seemingly infinite number of social channels, from the ever popular Facebook and Twitter to younger upstarts like Instagram and Pinterest, it’s important to connect your campaigns. No We’ll share our favorite photos on this blog, on our Pinterest page, Facebook and on Twitter.
  • ANNUITAS  |  THURSDAY, JULY 23, 2015
    [Facebook] Are All Benchmarks The Same?
    In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. Focus.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Facebook] Highlights from my #SMMW keynote speech
    In fact over the last three years , 98 percent of all marketing dollars have gone to just seven platforms — Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn and Pinterest. This week I had the honor of giving the closing keynote address at Social Media Marketing World , the biggest social media marketing gathering in the world.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Facebook] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    Facebook— 1.01 Facebook, for example, may be used for personal or business purposes—this holds the same for all other social networks as well. What Is Social Media & Social Media Marketing? Many analogous graphics have been created since then, but we thought we’d keep the fun going and create one of our own. billion by 2018.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 15, 2016
    [Facebook] Get Found on Small Business Saturday and Beyond
    Here’s how to remind them: Post Yelp, Facebook, Foursquare, and other listings sites’ stickers and signs at your place of business and near your registers where customers can see them. Add Yelp, Google+, Facebook and other sites’ badges to your website and your emails. Add “Look for us on Facebook!”
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Facebook] Online Personal Branding Opportunities Within Your Professional Organizations
    Most importantly, the bio should include links to each and every social media profile you have (your LinkedIn, Twitter, Facebook, etc,) as well as your personal professional blog or website if you have one. Many sales professionals belong to at least one professional organization or networking group, many belong to several. this blog post).
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, JUNE 24, 2012
    [Facebook] Sales Prospecting Perspectives Weekly Recap, June 18, 2012
    We ended the week with a great post from one of our Business Development Representatives on the power of using Facebook. It has increased our web traffic and generates opportunities for our organization and you are missing the bus if you don’t utilize Facebook in your marketing campaigns. Monday, June 18, 2012.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, AUGUST 5, 2011
    [Facebook] Say "NO" to Social Media GRPs
      Facebook wants a shot at TV budgets and needs a way in. But GRPs will add zero actionable insight for Facebook or Newsfeed marketers.  Facebook totally controls access to the audience.   Facebook totally controls reach, especially for marketers, with the EdgeRank algorithm.  
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 18, 2015
    [Facebook] You Need To Dish Out Delicious Content!
    Your customers are posting their smartphone snapshots and comments on their Instagram, Twitter, Facebook and Yelp accounts while sitting at your restaurant’s table. However, they promote that their business is on Instagram and Facebook, but do not make it clear on where to follow them. But What About Facebook? Picture this.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Facebook] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Facebook] B2B Sales and Marketing Trends for 2015
    The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Facebook] DIY: 5 Free Tools for Creating Killer Infographics
    Indeed, you can use infographics to spruce up your different online assets (and again, avoid the monotony of text-only posts), such as your website, blog, email/newsletter, or your social network pages (Facebook, Pinterest…). An infographic. Listed below are 5 free (!) apps that allow you to start easily infographic-ing: 1. Visual.ly.
  • HINGE MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Facebook] 3 Tips for Professional Services Firms on LinkedIn
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. Check out our latest video blog post above where we discuss 3 tips for professional services firm to leverage LinkedIn effectively. For more LinkedIn tips, download our free LinkedIn Guide for Professional Services Executives.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 3, 2011
    [Facebook] The Marketing Forum: Integrating Social Media
    Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media? ———-. Social Medi
  • VIDYARD  |  TUESDAY, AUGUST 30, 2016
    [Facebook] 17 Reasons Why Small Business Need (More) Video
    Social feeds (Facebook and Instagram, specifically) do a great job of showing only content that people want to see. Shorter for Instagram or maybe mash clips together for Facebook to create a teaser-style video. Remember when you were in school and you took every opportunity to get free food? There are 17 good reasons why.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JULY 18, 2012
    [Facebook] The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered
    Why a new Facebook Page? We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. CC is a best selling author and award winning marketing expert. Guaranteed to leave your audience educated, entertained and inspired! Here are some of the talking points he gave us.
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Facebook] Social media monitoring tool video: Why should I monitor social media?
    They are too results-oriented with their initial efforts and see it as a broadcast medium instead of an interactive medium, so they quit posting to their Facebook wall or quit making tweets when they don’t “see sales” coming from their content. Social media monitoring tools have become widespread among many sorts of businesses. But why?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Facebook] Why Do Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Why do content marketing? I get asked this question all the time. The answer of course is that you should do it because it works. We will earn their trust. Why does SAP use Content Marketing?
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Facebook] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline.
  • SAZBEAN  |  MONDAY, MAY 9, 2011
    [Facebook] Caution! What value message are you sending with Groupon?
    Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right? Maybe. Have you thought about how more traffic might affect your current customers? What about the costs of the extra traffic? Reduced Service. Effects on Loyal Customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Facebook] 12 Ideas to Ignite Your Content NOW
    Pew Research shows that 35 percent of men and 43 percent of women are on Facebook primarily to see  entertaining or funny posts. When using Facebook as your content distribution channel, for example, sharing of the content is doubled, on average, if you include a photo. The investment in our content is largely wasted. Here we go.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Facebook] 25 amazing social media quotes from #SXSW 2014
    13) “As long as we are not showing the real value of this effort in the language and terms of the business, we’re just teenage social media gurus generating Facebook Likes.” SXSW was a frenzy of new ideas, exciting innovations and awesome friends. ” 2) “We embed social media inside our processes. That is just crazy.”
  • SAZBEAN  |  TUESDAY, JUNE 3, 2014
    [Facebook] Five Tactics to Build a Strong Brand Presence Online
    Or if you’ve always put the emphasis on your company rather than the people behind it, perhaps it’s time to humanize your brand by having your employees sign their Facebook posts and give your brand personality. Photo credit: Wikipedia). Put time and effort into the five following tactics and watch your brand’s internet presence flourish.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 25, 2013
    [Facebook] LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting
    Syncing: You will not find very many applications that integrate well with LinkedIn compared to the copious amounts that are solely created to sync with other social media platforms like Facebook, Twitter, Instagram, etc. This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. Tip #15: Export Connections.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 28, 2012
    [Facebook] What Social Media Can’t Do…
    Ideally, your customers are already talking about your product without your Facebook page or Twitter account. By Stanford Smith, Contributing {grow} Columnist. We exchanged business cards, offered the obligatory “love your card” compliments, and sat down at the wobbly coffee shop table. He would “do some social media.”. Tell me something.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 19, 2013
    [Facebook] Listen. Ask. Share. It’s Time For Agile Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. love to create.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Facebook] How do you use social media to promote a boring product?
    Could Chipotle have generated 4 million views in one week on a Facebook post? The 6 critical questions guaranteed to drive your social media strategy Social media and the forgotten business opportunity Social media disaster: What I learned when EVERYTHING went wrong Keep your bet on Facebook’s dominance … for now. Blenders.
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Facebook] 5 Lessons Brands Can Learn From Gawker
    That beautiful time in the early 2000s when the homepage still mattered and publishers weren’t at the mercy of Facebook’s algorithm to keep the lights on. As other publishers jumped to publish natively on Facebook and Google as soon as possible, Gawker was more hesitant to cede control of its audience. Nurture talent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 4, 2012
    [Facebook] When employees go wild on social media
    local television station was promoting a college scholarship competition on its website.  A student posted on the station’s Facebook page claiming that the contest was rigged. A good question from one of my students: During the lecture you touched on the topic of “control” in social media. ”  : ). This is no different.
  • MARKETRI  |  TUESDAY, DECEMBER 4, 2012
    [Facebook] Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps
    At first, people questioned whether it would be the social network to battle Facebook and usurp Mark Zuckerberg’s throne. But adoption was slow, and Google+ quickly went from being called a "Facebook Killer" to a “Ghost Town.” Ever since I became a content marketer, Google+ has been a bit of an enigma.
  • CONTENT STANDARD  |  SATURDAY, JULY 2, 2016
    [Facebook] 5 Brands with Highly Successful Messaging Apps Strategies
    Poncho on Facebook Messenger. Publishers like Fusion, Complex, and TechCrunch are just a few companies that have begun to utilize chat bots in Facebook Messenger. On Facebook Messenger, this company is able to allow users to talk directly with their branded character. What happens from there? Kate Spade on WeChat. Eight billion.
  • CLIENT BRIDGE  |  MONDAY, MAY 30, 2011
    [Facebook] INFOGRAPHIC: The Demographics of Social Media
    From Advertising Age, here's an infographic breakdown of the demographics of Facebook, MySpace, LinkedIn, and Twitter. View Original Article
  • SAZBEAN  |  WEDNESDAY, JUNE 5, 2013
    [Facebook] Ways to Empower Your Brand Ambassadors
    Make it your business to know the people who talk about you without being prompted, and use platforms like YouTube, Facebook and Twitter to shine the spotlight on them as often as possible. United Nations (Photo credit: Ashitakka) This is a guest post by Erica Moss who is a community manager for Georgetown University. So how do you do that?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Facebook] Social Media Starter Kit for Real Estate Professionals
    Recent surveys support this fact stating that 88% of home buyers are using the Internet during the home buying search while another 50% are turning to social networking sites such as Facebook and Twitter. If you want to engage potential customers and members of the online community, then Facebook and Google+ provide powerful forums.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Facebook] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. And no matter what size budget you may have. SEO Assessment.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2016
    [Facebook] Understand Customers and Their Lifecycle with Marketing Automation
    Perhaps your customer uses Twitter daily, but rarely uses Facebook. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2011
    [Facebook] Savvy Week in Review: November 18th
    It's not as sexy as Facebook or Twitter, but LinkedIn has a lot of potential if used wisely. Is it really Thanksgiving NEXT WEEK?!?!? For all our U.S. readers, turkey day is nearly upon us. That's right, the holiday season is revving into full gear. each week of the year. Enjoy! Avoid these mistakes or risk ruining your SEO campaign.
  • SOCIAL MEDIA B2B  |  FRIDAY, JUNE 25, 2010
    [Facebook] What is Your B2B Company About?
    Google Searches Facebook? B2B companies are still finding their way on Facebook, but there are definitely examples of successful pages on the world’s largest social network. In addition to the title of your page, the most searchable spot on a Facebook page is that box in the upper left below your logo. Start with Keywords.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Facebook] 18 Growing B2B Content Marketing Trends to Share
    80% of B2B Marketers use Facebook to distribute their content. 8. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Photo Credit: Flickr.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Facebook] Draw Me a POEM: Define Media Influence
    Twitter | Facebook | Google+ | LinkedIn |. To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Author information. Raymond Morin. Raymond has written for several French magazines over the past 15 years.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 15, 2011
    [Facebook] 5 Reasons Face-to-Face Events Still Rule in Europe
    Facebook. by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe. And there’s no doubt that virtual events are gaining traction. It’s great to socialize.  It’s a doable journey.  Share email.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 22, 2011
    [Facebook] What’s Wrong with Your B2B Web Site?
    Does each page on your web site have a few actions a visitor can take such as subscribing to your blog or newsletter or following you on Facebook or Twitter, so they are not forced into an “all or nothing” call to action? (By “all or nothing” I mean the one where the web site says “ Contact Us!” Tweet.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Facebook] Why Product Launch Plans Need to Include Social Networking
    It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. ” Their answer? Social Media/Web 2.0
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Facebook] The Most Important Words In Social Media
    And whether you use Twitter, Facebook, Pinterest, Linkedin, Tumblr,  or any of the social tools available, remember that you are connecting with people, not avatars. “ I can no other answer make, but, thanks, and thanks. ”  ~  William Shakespeare. ” They may be the most important words in, well, the history of words.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Facebook] Grab Your Free Guide to Lead Nurturing
    Facebook. by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation.  One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. Share email. LinkedIn.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] How to Use Reddit to Boost Your Marketing through the Roof
    Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Redditors often joke that what is popular on Reddit today will be trending on Facebook and Twitter tomorrow! Guest post by Scott Masson. Honest Marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Facebook] 9 Internet Trends Charts You Need To See
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Chart 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 26, 2015
    [Facebook] The one social media rule ALL businesses should follow
    And here’s a fun fact, straight from the Instagram website: Unfortunately, if you can’t access the email account you registered with and didn’t link your Instagram and Facebook accounts, we’re unable to give you access to the account. By Brooke B. Sellas, {grow} Contributing Columnist. SINGLE. BUSINESS. Problem 1. Problem 2.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Facebook] 5 Ways to Incorporate Social Media Into Your Next Hotel Event
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services. Marketing.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Facebook] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Basic services free; offers email retargeting as well as Facebook retargeting. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Company A: Website. Get it? Adroll.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 6, 2011
    [Facebook] BtoB Magazine Selects 2011 B2B Social Media Winners
    The total Facebook fan base more than doubled in two weeks. Facebook: Firehouse.com. Firehouse.com turned to Facebook to invigorate the conversation. BtoB Magazine Results: The number of “likes” for Firehouse.com’s Facebook page more than doubled in six months and today approaches 120,000. Integrated (Tech): EMC.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Facebook] 10 essentials missing from your business website
    You can even add a Facebook “like” box, Twitter feed, Instagram feed, Pinterest plugin (for sharing pictures), or other social media plugins to connect your online profiles. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Facebook] How to Promote Your Content Using Paid, Earned & Owned Media
    Advertising helped both Facebook and LinkedIn experience stock price spikes when these programs were announced. Cost per click can vary between $0.25 to over $20 on networks like Facebook, Twitter, and LinkedIn. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
  • CLIENT BRIDGE  |  THURSDAY, JUNE 28, 2012
    [Facebook] Content Marketing Checklist
    Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control. Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Facebook] Being Busy is Not Being Productive
    However, updating your Facebook status and retweeting all of your followers is NOT productive. One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. It’s just that, busy work. The next day begins a new cycle of non-productivity. Delete. Delete.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 2, 2012
    [Facebook] Get Snappy, Gain Engagement – 8 Instagram Tips for Your Biz
    Since the birth of Instagram in 2010, the mobile app has reached 30 million users (gaining a new user every second) and made breaking headlines in April when Facebook acquired it for $1 billion in cash and stock. Instagram allows you to seamlessly share your photos on Facebook, Twitter, Flickr, Tumblr, Posterous and Foursquare.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Facebook] The Story Behind Red-Hot Storify
    It’s a way to curate social media … select what we will say on Twitter, Facebook, YouTube, Instagram, whatever and use that to tell the story of what happens. They will ask a question on Facebook or Twitter and say, “Hey, what do you think of this? Xavier Damman of Storify. So Xavier, tell us about your story.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Facebook] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Size Doesn’t Matter.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Facebook] LinkedIn Launches Company Status Updates [How to Get Started]
    Consider LinkedIn's new Company Status Updates field as very similar to Facebook business page updates. In addition, LinkedIn users can 'Like,' comment on, and share a company's updates, a la Facebook. To follow HubSpot's updates on LinkedIn, follow the HubSpot Company Page. The announcement was just as we expected.
  • E-QUIP  |  TUESDAY, MAY 29, 2012
    [Facebook] E-Quip Blog: Making the Compelling Case for Change
    Share to Twitter Share to Facebook. Follow my other posts: Facebook Page. Tuesday, May 29, 2012. Making the Compelling Case for Change. When the pain of change exceeds the pain of staying the same, change is unlikely. That quote from sales trainer Bill Scheessele has proven true over my 20-plus years as a change initiative leader.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Facebook] 8 Elements of the Perfect Blog Post
    Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. 3. What does a perfect blog post look like? Compelling and Optimized Headline. This surprised me!
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Facebook] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. How so? Visibility to social media profiles and pages. How so?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Facebook] Is The Corporate Website Dead?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . This is not just headline bait.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Facebook] 5 Must-Haves for Your Online Press Room
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | 5 Must-Haves for Your Online Press Room by Maggie Patterson - Maximize Social Business. How long has it been since you updated your online newsroom? Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Facebook] Can You Ever Really Scale Social Media Marketing?
    Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media , an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it''s really possible to ever scale social media marketing. Me: Hi Alisa!
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 5, 2011
    [Facebook] 2012 Social Media Business Trends
    One of the best examples of Social Commerce is the mobile YP.com app which lets you share deals with family and friends via Facebook, Twitter, email and SMS. With the advent of in-network apps like Spotify, Hulu and Netflix directly within Facebook, users are going to rapidly gain a sense of comfort with the idea of Facebook as a marketplace.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Facebook] More Than A Thousand Words: The Power of Visual Storytelling
    And comment here, on the @ Newscred   Blog  or follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+. It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the  leading editors  of the 20th century. Information Overload. The Power Of Visual Storytelling. Of course!
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Facebook] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Facebook] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Facebook] How To Make the Most of the YouTube Content Marketing Customer Journey
    When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. This is a key way in which YouTube video is different than Facebook video. We snack on funny videos, curious or intriguing tidbits that get us through a busy day.
  • VOLACCI  |  THURSDAY, JULY 4, 2013
    [Facebook] Automatr Social Integrations: Socialize
    Setup is a breeze - simply click on the "Manage Accounts" button and add your Twitter and Facebook accounts. Once you''re up and running, you''ll have the ability to schedule, post and monitor your social presence on Facebook and Twitter. Google Plus One Tweet Widget Linkedin Share Button Facebook Like
  • HUBSPOT  |  SUNDAY, JULY 15, 2012
    [Facebook] Twitter's New Search Features, And Other Marketing Stories of the Week
    They're really working hard to catch up to Facebook in terms of their frequent updates. Facebook Groups Start Showing Exactly Who Saw Each Post, From TechCrunch. I'm seriously considering making "So what did Facebook do this week?" a regular feature here in the marketing round-up. Aren't Sunday mornings so bittersweet?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Facebook] The 25 Best Slideshare Presentations Of 2013
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites? Let me know what you think in the comments below.
  • LEADERSHIP  |  FRIDAY, JUNE 6, 2014
    [Facebook] Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It
    Twitter, Facebook, etc.). As a B2B marketer, we are always searching for ways to publish good, valuable content. After investing significant time and resources into developing your content, do you also repurpose it in your campaigns? What is your advice for successfully repurposing content?
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