Page 53 of 109 Previous | Next 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Facebook] The 5 Indispensable Requirements of Modern Marketing
    One billion users on Facebook. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. in a single year.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 4, 2013
    [Facebook] B2B Social Marketing 101
    Furthermore, the cost of advertising is reduced to almost zero on Facebook, Twitter, LinkedIn and many other social sites. When you write a White Paper, break it down to 5 blog posts, Tweet about it, post it on Facebook and LinkedIn, Pin it, add it to StumbleUpon, and determine which networks bring the best leads. Your Have objectives. 
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Facebook] 11 tips and tools to jump-start your SEO
    GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page. 'Photo credit: Sean MacEntee. What do the numbers tell us about the importance of SEO?
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 13, 2010
    [Facebook] Buying Stages & Lead Nurturing, Matching Content
    Share this on Facebook. The ultimate goal of Lead Nurturing is to match your content to the needs of your prospective buyers. That partly depends on the personas of the buyers, so you can match the content to the buyer’s role and their interests. The 5 Stages of the Buying Process. information search. evaluation of alternatives.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Facebook] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Basic services free; offers email retargeting as well as Facebook retargeting. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Company A: Website. Get it? Adroll.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 28, 2013
    [Facebook] Ashton “Chris” Kutcher and His Advice for Inside Sales Reps
    So, I’m at home the other night and perusing Facebook, and I see a few people that I’m connected with posting videos about Ashton Kutcher and this great speech that he gave at the Nickelodeon Kid’s Choice Awards. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 12, 2013
    [Facebook] Your Social Selling Strategy: Go The Extra Mile
    In B2C markets you may emphasize Facebook and Pinterest, while B2B markets may find LinkedIn and Twitter are where their potential customers exist. 'Recently, I was lucky enough to attend the AA-ISP Leadership Summit at the Palmer House in Chicago. Jill had mentioned her “ABC’s” of being social: Always Be Connecting.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Facebook] 5 Fantastic Ways to Engage Your Social Media Followers
    Whether it is commenting on a Facebook status or responding to a tweet, make sure you acknowledge both the positive and the negative feedback. Ask your Twitter followers and Facebook fans what they think about a current event. I have been asked by many people why I prefer one brand over another and why I am so brand loyal.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Facebook] Why Host a Blog on Your Corporate Website?
    › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Thought leadership is a good thing. Links Let’s be real. What do people like to link to?
  • BLOG MY CALLS  |  MONDAY, APRIL 28, 2014
    [Facebook] The Impossible Task Facing the LA Clippers Marketing and PR Department
    What do you do, for example, if he comes into your office and demands that you send a Tweet, write a press release, or post something on Facebook that supports him? 'Unless you''ve been living under a rock for the past 48 hours, you''ve probably heard about the deplorable racist comments made by the miserable wretch Donald Sterling.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 1, 2013
    [Facebook] Scribd: Just Another Document Sharing Site?
    Like Facebook, there is a section for updating your recent activity. You can also use this on your business page on Facebook tabs to share content as well. 10 Ways to Use Facebook as a List Building Tool. 'I may be a late bloomer, but I just discovered Scribd. Yes, that number is correct. Reasons to love Scribd: IT’S FREE.
  • WRITING ON THE WEB  |  FRIDAY, JULY 9, 2010
    [Facebook] Online Reputation? 4 Tips
    Dow Jones has several Facebook pages, including some hosted for certain countries. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 18, 2014
    [Facebook] How Technology Helps Marketers Maximize Stellar Customer Experiences (New Guide)
    Have you ever purchased a product via an e-Commerce site, only to be retargeted on Facebook, or emailed the next day with a similar offering? 'Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. Bummer! Customers make 500 billion impressions on each other about your products and services each year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Facebook] Google and Bing reveal that social influence drives search engine results
    In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. It seems that this development may now also be an emerging element in search engine results.
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [Facebook] What is Video Seeding and Does Your Brand Need it?
    million views on YouTube, 2,100 Facebook fans, 5,300 followers on Twitter, 27,000 blog posts and more. The seeding company they hired secured over 35 major blogs and earned 2,400 engagements through YouTube, Facebook and Twitter. You need to start video seeding. What is video seeding? Does video seeding work? Not bad right?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    When I saw it, I immediately went to their Facebook page to “like it” and request that I be added to the next one. They are promoted in all the places where their audience shares content (slideshare, twitter, blog, Facebook). ” The question is being asked by marketing leaders at companies large and small. link].
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Facebook] Why Do Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Why do content marketing? get asked this question all the time. The answer of course is that you should do it because it works. We will earn their trust. Why does SAP use Content Marketing?
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Facebook] Why You Need Social Media Followers Who Won't Ever Buy
    Okay, so Frank the Facebook fan may never actually purchase your industrial vacuum cleaner for his teeny tiny small business office. But when his buddy, landlord Lenny, is searching for a new one for the apartment building he owns, Facebook fan Frank might just refer you some highly qualified business. Which is better? Need I say more?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Facebook] How does a small business move into social media marketing?
    In other words, they had somebody’s cousin create the company Facebook page. So how should a small business with limited resources realistically approach social media marketing? The time and resources needed to be effective in social media is certainly a problem for companies big and small. How do you make this transition? 2) Learn.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Facebook] Using Big Data To Target The Right Consumers With The Right Offers
    So they expect the same personalized experience they get on your site to be on their smartphones, in their email and even on Facebook. 'Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? But exactly what should you personalize on the site?
  • B2B VOICES  |  MONDAY, FEBRUARY 6, 2012
    [Facebook] Do Most Online Communities Fail?
    To get a feel for that you can read some of Jeff Carter’ s posts on social media and trading and why he likes Twitter better than Facebook for building his social media trading community. This is an interesting question. Fortune magazine seems to think they are failing. But the answer is never as easy as the question. Have a vision.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 18, 2012
    [Facebook] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
    In other words, encouraging Facebook fans to follow you on LinkedIn, and Twitter followers to circle up on Google+. Take a look at how we've done it across Facebook and LinkedIn, for example: Our LinkedIn connections can get that same positive feeling they're used to when they visit our Facebook page, too! Got it. The problem?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Facebook] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. Hate what is, what it does, why it exists, etc. I’m Comment.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [Facebook] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
    Same goes for Facebook vs flickr. But there's no universal dashboard pulling in the same type of insights across all platforms, such as Facebook, Twitter, etc. To date, the playbook and content grid have been Tweeted about 1,500 times, covered in over 50 blog posts, and downloaded more than 25,000 times. She suggested the grid.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Facebook] Are You Obsessed with the Social Small Stuff?
    They don’t care about your Facebook page or if you are active on Twitter. By Stanford Smith, Contributing {grow} Columnist. get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” to the absurd “How many words should I use in every blog post sentence?”. Listen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Facebook] Why many of my students will not have a job upon graduation
    Sure everybody is on Facebook, but marketing undergrads are simply not utilizing social media platforms like LinkedIn and blogging to their full potential for business purposes. 'By Jessica Rogers, {grow} Contributing Columnist . Yet, this is how many of my college students expect to find a job this spring when they graduate. Surprised?
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 30, 2011
    [Facebook] When a Blog is More than Just a Blog
    I find it interesting that more B2B marketers are using Twitter and Facebook than they are blogs. This could be one of the reasons that the ROI on social media is lagging for many. Obviously you can't just Tweet your own content, but only sharing other people's stuff isn't doing much to drive traffic to your company, is it?
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Facebook] 8 Easy Ways to Freshen Up Your Digital Marketing Strategy
    Try Facebook Graph Search. This newly released Facebook tool can be a great way to narrow down your demographic and use your advertising money wisely. 'It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Connect all of your channels.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
    Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. 'Hey, I get it. Demand generation is hot. No problem. understand. Wait, what?
  • MI6 MARKETING AGENCY  |  FRIDAY, JUNE 4, 2010
    [Facebook] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
    The conversation includes: Linkedin and SEO ; Facebook advertising; Mobile marketing “grows up&# and the role a corporate web site plays vs “offsite content&#. 08:19 Paul gives some great examples of how Facebook can be used for B2B marketing. Industries: Cross industry with emphasis on hi-tech. In this Podcast Episode.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 18, 2012
    [Facebook] How 3 Global Marketers Are Approaching Mobile
    Facebook brand pages and LinkedIn groups aside, people are still going to visit your website, so you better make sure it works for mobile, said Amie King, CRM Team Leader at Sportingbet. But global marketers had another concern on their minds: mobile. Clearly, globally-minded marketers can’t afford to sit mobile out.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Facebook] 3 Lead Management Questions Sales will Ask Marketing
    Facebook. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. What did you stop doing?
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Facebook] Making the Most of Your Organic Social Media Marketing
    they specifically targeted Facebook users that mentioned liking bands like Arcade Fire or Passion Pit with sponsored posts about their bikes. While paid posts on Facebook does not constitute as ‘organic social media,’ the same principle can be applied to the content your brand publishes on your own profiles. We’ve all been there.
  • HUBSPOT  |  MONDAY, NOVEMBER 8, 2010
    [Facebook] Answered: 10 Common Social Media Marketing Questions
    Have Facebook and Twitter diluted the effect or need to blog? Facebook and Twitter have actually increased the need and importance of blogging. Facebook, for instance, offers “ social plugins ,” embeddable features that can easily be integrated in your site. It is not going to change the way you are doing business.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 3, 2012
    [Facebook] Define Goals for B2B Social Media Success
    When people are interested in a firm’s products and services, Facebook is a great place to check them out and discuss them. Facebook, Google+ and in some cases Twitter can be effective for sharing professional expertise with a personal touch. One objective for a social media program is to build brand equity. Not at all. Marketing
  • LOOPFUSE  |  MONDAY, NOVEMBER 7, 2011
    [Facebook] 9 ways to make the case for marketing automation software
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Matt on Marketing blog. Let’s face it, nobody likes to buy software. It’s a means to an ends, and often the path from cost to revenue impact isn’t always clear. Do the math.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Facebook] Where’s your marketing plan? The most important marketing tool.
    company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. '“Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. These authors want me to read their book in hopes of being booked as a guest on the show.
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Facebook] 5 Tips to Optimize Your Social Media Engagement
    Setting up a Twitter account and a Facebook page -- these are both a good start, but if you don't attach something tasty to the end of your pole, you'll be fishing for a long time for that viable lead. Monitor what people are tweeting and posting on Facebook , and lend a hand if you can. So what is this 'bait' I'm talking about?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Facebook] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    Facebook is more informal. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent). Facebook has a variety of options for targeting audiences, type of destination, update, or promotion. The Role of Social Media. Define Social Media Goals.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Facebook] Can Lead Generation Become More than “Frosting and Cherries?”
    Share this on Facebook. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain.  His view is that the current state of lead generation is dead.  Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive.  Digg this!
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 14, 2013
    [Facebook] Is Personal Branding The Future Of Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. I am truly honored and amazed at all the provocative, interesting and insightful points of views we have seen thus far on the  Future of Marketing. Tell us about yourself? know mine surely is.
  • E-LIGN  |  MONDAY, AUGUST 5, 2013
    [Facebook] Is Your Business Prepared for Mobile Millennials (Gen Y)?
    Before doing anything else in the morning, Gen Y wakes up and checks their emails, Facebook statuses, text messages, apps, and updates on their phones. 'The way consumers interact with brands is drastically changing and younger generations have very different expectations for the future. Do you have a mobile version of your website?
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 30, 2010
    [Facebook] Business Results from Online Content Marketing?
    Share this on Facebook. Please vote: What has been your experience using the Web to promote your business? Online Surveys & Market Research. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on FriendFeed. Email this via Gmail.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Facebook] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    The Final Product: Should I put a Facebook Share or a Facebook "Like" on a page? The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. This is HUGE! 7UHhT.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Facebook] 5 Essential Functions for Every B2B Website
    Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S. 'Photo credit: Wikipedia. But what kind of functionality does your B2B website really need?  What website strategies should you pursue for business marketing?  Lead generation.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Facebook] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    'Have you felt like social advertising just wasn’t right for your B2B marketing? If so, LinkedIn’s new Sponsored Updates may just change your mind. This looks like the most compelling social advertising offering yet for B2B marketers. Up until now, advertising on LinkedIn was just advertising. Social Advertising, With LinkedIn Targeting.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Facebook] 9 Ways to Make Your Marketing Analytics Actionable
    If you're generating little traffic, leads, and customers from Twitter, for example, but are seeing a lot of ROI from Facebook, spend more of your time engaging your Facebook community and less time tweeting. But that's only a small piece of why analytics are valuable. Good marketers use analytics for the first few things we mentioned.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] 3 Sites to Showcase Your Personal Brand
    You may also just want to invest in your own web page (here’s my JoePulizzi.com site) or even focus on your Facebook, Twitter or LinkedIn page. I  had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. Zerply.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Facebook] [Chart] Marketing Automation Means More Marketing Jobs
    Facebook. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Like this chart? To sign up just click here. Share email. LinkedIn. Reddit.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    One day Facebook doesn''t have hashtags, and the next it does. On Facebook, try 5-10 times per week. 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. The next week, Twitter has a completely redesigned profile layout. After that, Pinterest unveils promoted pins. Social Media
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Facebook] How to Get Sales and Marketing on the Same Page
    Many of us have seen the firm that delegates marketing to a customer service rep who took a few creative writing classes and uses Facebook a lot. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Here are a few thoughts on how to make it happen. Work On It.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Facebook] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Share this on Facebook. 51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.”
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Facebook] Engaging in Conversation Doesn't Grow Reach [Infographic]
    Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. How do you feel about this data? Does it change your outlook on social media engagement?
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 17, 2012
    [Facebook] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
    Social networks are vital to the success of content marketing efforts, but here, Facebook, Twitter, and Google+ are used primarily as a distributor of links back to the content on the brand’s website — not as containers of the content itself.”. What to look for in content marketing in 2013. Trash Talk over Marketing Buzzwords. among others.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Facebook] 6 Brilliant Uses of Video
    Facebook. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  But inspiration is a far more appealing emotion than pride.  On YouTube. 
  • LOOPFUSE  |  THURSDAY, NOVEMBER 11, 2010
    [Facebook] Get big by starting small (Identify Niches)
    Share this on Facebook. To get big you’ve got to start small. In business, as in many places in life the old adage rings true.  When you are first getting started you need to figure out how to successfully solve problems. Take on too much, or problems too large and you may not have a runway long enough to discover the right formula.
  • LOOPFUSE  |  MONDAY, NOVEMBER 8, 2010
    [Facebook] Taking Your Website to the Next Level: Setting a Website Strategy
    Share this on Facebook. Building off of last week’s post , below is an excerpt from the Taking Your Website to the Next Level article on “Setting a Website Strategy”……. Start by carefully considering the goals for your website. Answer these two questions to help you set a strategy: Who do I want to attract to the site? Job openings.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 23, 2009
    [Facebook] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
    Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Facebook] Japan Goes Inbound and Walmart Gets Local [Marketing Update]
    Mike and Peter primarily discussed how Japan is utilizing inbound marketing and how Facebook and Walmart are going local, and also touched on retailers liking the "want" button, and Foursquare launching Radar. Facebook and Walmart Go Local. Japan Does Inbound Marketing. Connect with HubSpot
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Facebook] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    Whether I want to find a good restaurant in my area, catch up with friends on Facebook, or keep up with client needs on the go -- there's so much of my life in that little device! In the age of social search, a Facebook presence has become increasingly important. I don't know how I ever lived without my smartphone.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Facebook] The Intersection of Content Marketing and Advertising
    For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. But how do marketers reach a large audience with their content? The bar for quality is higher than ever before. Does your content measure up?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Facebook] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Facebook] 25 social media influencers Forbes ignored, and why
    Three dazzling examples that turned online influence into offline results The “Be-Attitudes:” Creating influence on Facebook. This list gets distributed far and wide and has become an important badge of “social proof” for those on the list. It is the singular creation of Mr. Shaughnessy. Not so fast. Or is it?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Facebook] RedPoint Offers Broad, Deep B2C Marketing Automation
    Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2008
    [Facebook] Work Literacy
    Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. Search. Work Literacy. Web 2.0 for Learning Professionals. Main My Page Members Forum Videos Photos Groups Events. GETTING STARTED. Welcome to Work Literacys Web 2.0 for Learning Professionals. Heres how you can get started in this course. Boolify Yourself.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Facebook] Reinventing Invention: Online Only Video: The New Yorker
    facebook. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. May 12, 2008.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Facebook] Seth Godin's Advice For Creating Remarkable Content
    One way you might want to approach this would be to offer your Facebook Fans or Twitter followers an exclusive pre-release of an offer. This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. You can watch the full interview below. Understand Who Your Customers Are.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Facebook] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    For example, compare "Free Checklist: Your Go-To Guide for Optimizing Facebook Ads" to "Facebook Ads Ebook." So if your headline is " Free Checklist: Your Go-To Guide for Optimizing Facebook Ads," your sub-header would say something like "Learn all squeezing more traffic, leads, and customers out of Facebook.". Images.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2011
    [Facebook] 7 Ideas for Advanced Social Media Education
    “we have a Facebook page”) but they are not being social because they have not adapted their traditional broadcasting culture to one that is real-time and reactive. For the past three years I have been teaching college or graduate level classes in social media marketing. Where do we go beyond the basic frameworks and strategies?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 15, 2011
    [Facebook] B2B Marketers Need To Wake Up and Get Social
    Additionally, when I get out from behind my real desk or my virtual one in Twitter and Facebook, I see a world of marketers struggling to keep up. A year ago, Forrester released their  CMO Mandate: Adapt or Perish  where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Facebook] 4 Steps to Get Started with Integrated Digital Marketing
    Meanwhile, on their Facebook page, they keep their fans updated on the brewing process of their beers. Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. MARKETING TAKEAWAY.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 29, 2014
    [Facebook] Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also  Groundhog Day. Here in Pennsylvania, that is kind of a big deal. And then just last week.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Facebook] 18 Ways to Promote Your White Paper for Lead Generation
    Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan.
  • LOOPFUSE  |  TUESDAY, NOVEMBER 9, 2010
    [Facebook] WEBINAR: LoopFuse 101 for your Sales Team
    Share this on Facebook. Thursday, November 11th, 2010 2:00PM EST. Join us for the next installment of our webinar series “Light the Fuse.&# This series is intended to provide you, the LoopFuse user, valuable tips and tricks on how to use LoopFuse OneView to grow your business. How will this help grow my business? CLICK HERE to register.
  • LOOPFUSE  |  TUESDAY, NOVEMBER 9, 2010
    [Facebook] Real-Time Reaction
    Share this on Facebook. Think about how much you forget while surfing the internet. When you are learning about something new or searching for something you are not quite sure exists yet, you may navigate a multitude of pages until you hone in on your desired content. The sheer amount of information becomes irrelevant.  Loopfuse Success.
  • LOOPFUSE  |  WEDNESDAY, APRIL 25, 2012
    [Facebook] A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program [How To]
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Getting started with marketing automation is fairly simple on the surface: you set up some email campaigns, import your contact lists, and start sending them down lead flows to people when they most benefit from the information. Conditional Nodes. Pause Nodes.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Facebook] How to Distribute Your Content (The Right Way!)
    If you''re in a B2C environment, Facebook is likely another good option for you. On Facebook, post the article on your company''s fan page, if nothing else. content marketing , Content Strategy Google Plus One Tweet Widget Linkedin Share Button Facebook Like 'At Volacci, we pride ourselves on our processes. Congratulations!
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Facebook] Social media and thought leadership: The virtuous circle for B2B marketing
    As such, they're beginning to slice and dice thought leadership content into blog posts, tweets, videos, and the like -- and use  Twitter ,  LinkedIn ,  Facebook ,  YouTube ,  SlideShare  and other platforms to promote that content as widely as possible in the social sphere. This all seems fine, but I think it's far too limited a view.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 25, 2010
    [Facebook] Do I Really Need a Content Strategy?
    Share this on Facebook. If you want to make your life easier, yes. There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Content Touches Everything. Drives action. Builds loyalty. On time. One budget. ”. Tweet This!
  • BLOG MY CALLS  |  THURSDAY, MAY 30, 2013
    [Facebook] How to Get Your Sales Team to Use Social Media
    In the B2C world they should focus on Facebook and Twitter. After the meeting--maybe a few days later--you should schedule some time with them to walk them through how to use LinkedIn, Facebook, Twitter, etc. 'Why should your sales team use social media? Because it generates leads. But they have to know how to use it. Keep that mind.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 4, 2013
    [Facebook] Wearable content: The X-factor that makes a social media plan soar
    Do your friends wile away their hours on Facebook to be more profitable? Do your friends wile away their hours on Facebook to be more profitable? 'Most of the value created on the social web every day is non-economic. Probably not. Wearable content. They are made from denim cloth, typically blue, and have two legs and a zipper.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Facebook] 5 Ways to Get The Most Out of Vine In Your Content Marketing
    Basically, you can create short, 6 second videos using the iPhone app Vine and then post to your Twitter and Facebook accounts. by Dayna Rothman So what is this Vine phenomenon? If you are a marketer (or anyone on social), you have most likely started to hear a ton of news centered around this cool app. Check out our 5 tips to get some ideas.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 27, 2011
    [Facebook] 12 Internet Trends You Need To Know From Mary Meeker
    If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, LegalZoom and Groupon. Apple, Facebook, Google and Amazon take the top spots in market capitalization but China’s Baidu and Tencent and Yahoo! Summit. Globalization Continues. While U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 29, 2010
    [Facebook] Did Mashable cross a line?
    The Mashable post was tweeted almost 1,000 times and included in about 500 Facebook sites.  Share this on Facebook. Yesterday, something happened on Mashable which illustrates one of the biggest threats to the social web, to business, and maybe even democracy.  Maybe they’ve been trained as journalists, maybe they’re not. 
  • LEADER NETWORKS  |  TUESDAY, AUGUST 17, 2010
    [Facebook] The Difference Between Doing Social Vs. Being Social
    There is a rather large difference between companies "doing" social and "being" social. For a company to succeed at this new business model, they must learn how to do social and also, enable their people to be social. Doing social is the imperative part of the equation. 4) Customers are at the center of the company's products and services.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Facebook] Marketing Must Be Integrated Into The Whole Business
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-. 'One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Facebook] 23 Eye-Opening Mobile Marketing Stats You Should Know
    17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing , starting now could seem a little daunting. Or even do a little mobile SEO. since 2010.
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Facebook] 7 Enlightening Infographics About Email Deliverability
    5) What if Facebook Looked Like Your Email SPAM Folder? I've said it before, and I'll say it again. It doesn't matter how great your email marketing is if nobody can see it. And getting hundreds of thousands of eyes on your amazing email marketing campaigns begins with email deliverability. Only 76.5% So what are email marketers to do?
  • HUBSPOT  |  FRIDAY, JUNE 11, 2010
    [Facebook] The FIFA World Cup: The Biggest Event in Social Media Yet?
    million users, but it feels like a missed opportunity that FIFA hasn't created an official Facebook application to capture the immense global anticipation and to join together the global elements of the tournament. The 2010 FIFA World Cup begins in South Africa today, making it the first World Cup since the explosion of social media.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [Facebook] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%). I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. See chart below ).
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 14, 2012
    [Facebook] How Blog Readers Find You – A Diagram
    And they do go to Facebook , Twitter , and LinkedIn. I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? m not saying that.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 13, 2010
    [Facebook] 10 Conversion Tips from Brain Science
    Share this on Facebook. Why do people decide to buy a product online? How is it they decide to trust the information you provide, and register to download information from your blog or website? What can we learn from brain science? This is something that intrigues me. The problem is not what you might think. Which are you using the most?
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 4, 2010
    [Facebook] Online Persuasion: Creating Desire
    Share this on Facebook. How can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Analyze it ?Recommend
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 16, 2010
    [Facebook] Blog or Website: Do You Use Wordpress as a Website?
    Share this on Facebook. Online Surveys & Market Research. Do you use Wordpress for your business website? Many people do.  And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. Leave a comment if you’d like, since the poll only gives you a yes/no choice. see a trend here.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 26, 2010
    [Facebook] How to Convert Readers into Clients on Your Blog
    They can subscribe to your blog, leave a comment, vote on a poll or take a survey, answer a question… connect with you on Twitter, Facebook and LinkedIn. If a blog is the best marketing tool on the planet, then how does it convert readers to clients? Dare I attempt a pun … like, how do you lead them Over the River Buy ?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Facebook] How Food Trucks are Advancing Business with Social Media
    The Butcher’s Son exclusively uses Twitter and Facebook to spread the word about where they’re headed and what they’re up to, including “human” elements like sports mentions and light language. In addition to Twitter and Facebook, White Rabbit Truck also uses a blog to expand further on their stops. Kogi BBQ also goes above and beyond.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Facebook] 9 Internet Trends Charts You Need To See
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Facebook] The Expanding Role Of B2B Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strateg
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Facebook] The Most Important Marketing Metrics
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Facebook] 6 Deadly Marketing Myths BUSTED
    Interestingly enough, Dan also proved that there may be no useful relationship between the amount of feedback (comments and likes) on a Facebook wall post and the number of people who see that wall post. Dan has found that articles tend to be shared on Facebook far more on weekends than on weekdays. Myth #5: Send less email. Myth #6.
<< 1 2 ... 51 52 53 54 55 ... 108 109 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...