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  • HUBSPOT  |  SUNDAY, FEBRUARY 16, 2014
    [Facebook] Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
    As soon as you think you’ve mastered your keyword strategy, Google encrypts its search results; once you''ve finally convinced your company to integrate Twitter and Facebook into your marketing strategy, digital experts are focusing on the significance of Pinterest and Instagram. Twitter Tests Out New, More Visual Layout.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 10, 2012
    [Facebook] Create a Buzz Around Your Brand Using Social Media
    Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn. However, brands are using it to varying degrees of success: some really get it, and some definitely do not.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 2, 2009
    [Facebook] Inbound Interaction Management (IIM)
    Share this on Facebook. It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. But with all this Inbound Marketing happening – who is looking at the higher order of Inbound Interactions across many different channels – call it Inbound Interaction Management (IIM).
  • SMASHMOUTH MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    [Facebook] Inbound Marketing and Outbound Marketing, by Tony Soprano
    I'm not slamming inbound marketing whatsoever, in fact Green Leads is investing heavily in it for our own benefit as well as combining inbound services with traditional outbound services in order to maximize our efforts (see: Hubspot , LinkedIn , twitter , Facebook ). thing." Then there was the Google. Classic inbound marketing.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, AUGUST 22, 2012
    [Facebook] How GE Healthcare is Disrupting Cancer
    So GE Healthcare launched a social media campaign on the back of its big Olympic presence , asking consumers around the world to share their healthy choices on Twitter, Facebook, and Chinese microblogging service Sina Weibo. Are you in the market for an “advanced digital radiographic imaging” device? How so?
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [Facebook] The Mi6 Tweekly: Week of July 19, 2010
    Chart: Over 50% of Worldwide Facebook Users Use Facebook at Work (Source: F-Secure via @/eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Facebook] How Jeff Ogden and Aplicor found each other
    I became very active and established myself on Twitter, Linkedin and FaceBook.  The big sites are Twitter, Linkedin and FaceBook — if you are not active and present on all three, you are selling yourself short.  So you’re here undoubtedly here to learn more about how you can duplicate the approach I used. . Jill Konrath.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Facebook] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    Related Stories 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company Do You Know the History of Your Favorite Social Media Websites? Whether you plan to use LinkedIn as an individual, or to represent a business, you will be interacting with and be seen by others without having a chance to meet them.  LinkedI
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Facebook] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    Offer a student review app on Facebook. Installing an app on Facebook provides an easy way for current students and alumni to share their college experiences with your school’s social community. beautiful picture of campus that has been pinned on Pinterest can also be used as an image for a future Facebook post.
  • HUBSPOT  |  WEDNESDAY, JULY 18, 2012
    [Facebook] The Marketer's Ultimate Guide to Link Bait
    HubSpot Example: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] (41K views, 239 inbound links). HubSpot Examples: The Ultimate Facebook Marketing Cheat Sheet (51K views, 4K inbound links); The Ultimate Guide to Mastering Pinterest for Marketing (36K views, 248 inbound links). It just sounds so.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 25, 2010
    [Facebook] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
    Share this on Facebook. Martha Bush. We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients.  For years, we’ve described what we do as a means to improve the marketing ROI for our clients.  Our paradigm has shifted from just acquisition and retention.  Share. Attract. Convert. Retain.
  • LOOPFUSE  |  MONDAY, JUNE 11, 2012
    [Facebook] Marketing automation keeps the "Summertime Blues" away
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. I’m gonna raise a fuss, I’m gonna raise a holler About a workin’ all summer just to try to earn a dollar. Every time I call my baby, and try to get a date. My boss says, “No dice son, you gotta work late.”
  • LOOPFUSE  |  TUESDAY, FEBRUARY 7, 2012
    [Facebook] 3 Tips for Lovers (of Marketing Automation)
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. It really can go either way, you know. Either you come off looking like a hero, the greatest person in the world…or you come off looking like someone who just doesn’t really have a clue as to what’s really going on. forget. Planning makes a difference.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 26, 2011
    [Facebook] 4 Landing Page Designs for Better Lead Capture
    You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. Landing pages designed for lead capture can help you determine the level of interest a visitor has as well as gather information about who they are. Be careful about when and where you put a form in front of a video, slide deck, or whitepaper. Phone. Address.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Facebook] SEO success for your blog in 10 easy steps
    Be sure to feature you blog link on social profiles at Twitter, Facebook, LinkedIn, or whatever is relevant to your business. If you’re like me, when it’s time for the holidays, your mind turns to one thing:  Search Engine Optimization.  So before you overdose on eggnog, I have some homework for you over the holidays. Be social.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Facebook] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    That’s why I made it the center piece of my social networking activity, at a time when other “experts” were dismissing it as “just a Facebook copy” or “ a ghost town.” We’ve all heard the old aphorism “ give a man a fish, feed him for a day; teach a man to fish, feed him for life.”
  • B2B VOICES  |  TUESDAY, JUNE 11, 2013
    [Facebook] Can B2B Brands Inspire?
    like to think when it comes to visuals your website can be a hub, generating lots of visuals that can be shared across numerous platforms, such as Facebook, Pinterest and Instagram. Here’s some B2B Twitter and B2B Facebook inspiration. 'When you think of five brands that inspire you which names come to mind? I’ll wait.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2011
    [Facebook] DemandCon: Why Storytelling Drives Demand Generation [Video]
    Facebook. by Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it. One that really hit a chord: People are naturally moved by your company’s products. People don’t buy into your product. Ernst remedy for this? Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 6, 2011
    [Facebook] Confessions of a smartphone douchebag
    Dozens of LinkedIn, Facebook and YouTube requests.  I have developed a twitch. can’t go more than 15 minutes without reaching into my pocket, pulling out my smartphone and checking in with the torrent of communications coming at me through email, the social web and my blog. It happens on a regular pace, without planning or thought. 
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 17, 2011
    [Facebook] Mad Marketing TV premiers now!
    It’s becoming more TV-like and we have superb guests coming up – like Joe Pulizzi (Content Marketing), Paul Dunay (Facebook Marketing), Doug Kessler (Engaging Content) and more. The show I host goes live today. Mad Marketing TV , sponsored by Act-On Software premiers now. – Part 1. No show. MadMarketingTV
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 23, 2009
    [Facebook] IT Pros Don't Want to Register for Your White Paper
    Our users call Spiceworks the "Facebook of IT." I recently learned that Spiceworks surveyed 800,000 SMB IT pros to get their thoughts about registering for white papers. Spiceworks offers free networking monitoring software aimed at the SMB market. The Spiceworks model is interesting. " It's a social business application.
  • SAZBEAN  |  WEDNESDAY, MARCH 30, 2011
    [Facebook] Avoid Comparing Oranges to Apples When Measuring Social Media ROI
    By looking at trends, you may  see that when you’re running promotions on Facebook, you have a jump in sales. Without more data, blaming Facebook (or whatever promotin you’re running) may give cause you to make a decision that either doesn’t help you in the future, or actually hurts you. Facebook is a tactic.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 11, 2012
    [Facebook] Bold Social Media Risks
    Take a Stance Nabisco's posted a in support of gay pride on Oreo's Facebook page. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Facebook] Preference Management: Part 1
    Connect with us on  Twitter ,  Facebook , and  Linkedin Companies are constantly collecting information about consumers and their preferences in the online world. lot of information collected for preference management is provided by the consumer. It’s clear that companies must invest in preference management (i.e.
  • INSIGHTIQ BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Facebook] Numbers That Make Marketers Tremble
    There are 800 million people on Facebook. At recent events like AdTech and in conversations with clients, I've heard a staggering number of statistics that would make even the most sane marketer's head spin: . Human beings generate 200 EXABYTES (read: 18 zeros!) of information each year.(1). 42 hours of content is uploaded to YouTube. 
  • SALES CHALLENGER  |  MONDAY, JULY 25, 2011
    [Facebook] 5 Tips to Get the Most from Salesforce Chatter
    For those unfamiliar with the platform, Salesforce Chatter is like Facebook, but for organizations. Organizations have perpetually struggled to drive collaboration and knowledge-sharing across their different functions, business units, and geographies. Too many alerts can overwhelm employees, eroding the application’s usefulness.
  • SAZBEAN  |  MONDAY, NOVEMBER 1, 2010
    [Facebook] Girls in Tech Detroit
    GIT Detroit also has a Facebook group , LinkedIn group and Twitter profile. Tech Girls unite! Metro Detroit women who work in any tech-related industry now have a local organization tailored specifically to them. GIT Detroit emphasizes collaboration, promotion, growth and success of women in the technology sector in southeast Michigan.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 9, 2010
    [Facebook] Does Your Social Media Personality Fit Your Brand?
    We all have them in our network — those people who spam Facebook with their updates from all those games like Farmville or post personal things we really didn’t care to know about. If you’ve spent any time building up your brand (personal brands included), does your social media personality fit the image of your brand?
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MARCH 9, 2011
    [Facebook] Salesforce vs. Oracle, Battle of Titans at Sales 2.0 Conference
    Share this on Facebook. From the beginning, Sales 2.0 has promised massive productivity and efficiency gains for Sales and Marketing.  Starting with the Sales 2.0 technology funnel which I first published in “ Sales 2.0 It is remarkable how rich the Sales 2.0 technology arsenal has become in 4 years.  solution. Who won the showdown?  Neither. 
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Facebook] Google’s new strategy: We do everything
    Facebook. Every dollar and every minute that Facebook, Microsoft, Apple, and all these others spend defending their core businesses prevents them from coming after Google’s core search and advertising business. While even titans like Facebook and Microsoft feel the need for partnership, Google is its own ecosystem. Adobe.
  • ENGAGE  |  MONDAY, MARCH 12, 2012
    [Facebook] Content Dilution
    Would anyone want to post this to Facebook or Twitter? A small diner in the northeast had a popular dish and an owner who could have easily been elected mayor if he wasn’t obsessed with making people smile with their mouths full. But in order to grow, he had to cut operating costs and maximize revenue. So he started with the clam chowder.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 27, 2011
    [Facebook] Sharing With Google+ Improves Marketing Effectiveness
    Now, the +1 feature will work very similarly to the “Like” feature Facebook has seeded at popular sites throughout the web. by Maria Pergolino This tiny new button could have a big impact! Up until recently, using Google’s “+1″ button really didn’t do much of anything. When pushed, they did basically nothing. Start conversations.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Facebook] More Eyes on Your Video – How and Where to Share
    YouTube and Vidyard players can be played in-line from Twitter, Facebook, and LinkedIn, meaning your followers won’t have to leave their social stream to consume your content and are thereby more likely to view it in the first place. Here are two different videos posted to Marketo’s Facebook page. Here’s how.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 30, 2012
    [Facebook] Week in Review - Nov 30th
    Is It Time for Content Marketers to Abandon Facebook? Here in the states, the turkey is behind us and we're moving into full swing on all manner of holiday, winter, and end-of-year insanity. Here are this weeks top picks for your enjoyment. Have a great weekend and we'll see you on Monday! by @soniasimone via @copyblogger.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Facebook] Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
    It''s not uncommon for the people you''re friends with on Facebook to also follow you on Twitter -- they would be your Tweep. Just like someone can unfriend you on Facebook, people can choose to unfollow you on Twitter so your tweets stop showing up in their feed. Didn''t understand what I just said? so that''s exactly I did. mention.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] 10 Examples of Check-The-Box Marketing
    You email all your employees to like your Facebook page. Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. —–. Are your marketing activities aligned to business objectives or a list of “cool” ideas? All your updates on social channels are promotional. Image Source.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Facebook] Social Media Employee Engagement: Beyond the Like Button
    'With 107 million Twitter accounts in the US, 175 million Facebook accounts, and 57 million LinkedIn accounts, it’s undeniable that social media is a force to be reckoned with, and more and more companies seek new ways to use these platforms to generate leads, brand their business, and engage with prospects. How do you get them engaged?
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Facebook] Top 5 Inbound Marketing Articles to Start the Week: Content Sources
    Facebook: Daily Active Users. Altimeter Report: The 8 Success Criteria for Facebook Page Marketing. Jeremiah's article highlights some recent research conducted by Altimeter Group to determine success criteria for Facebook page best practices. Free Download: 2010 Facebook Marketing Guide. Referring Sites and Keywords.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Facebook] 6 Creative Ways to Make Content More Visual
    In fact, research shows that images actually improve the performance of certain types of content in terms of engagement, such as on Facebook, emails, and even press releases. We humans are visual creatures, and sometimes the best way for us to learn or understand a new concept is to actually see it. Talk about value! The bonus? Brilliant!
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Facebook] How Your Private School Can Get More Applicants With Inbound Marketing
    Sewickley took advantage of Google ads and Facebook ads. On Facebook, Sewickley uses promoted and sponsored posts, avoiding the right sidebar of ads. For example, he uses Instagram -- which has become more popular than Facebook for the teens since their parents are now saturating the channel -- to share photos quickly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Facebook] Social Media Case Study: How I made $47 million from my B2B blog
    surprising insight on social media measurement: Activity does matter 5 ways to use social media in sales even if your customer isn’t on Facebook. 'By Sander Biehn, {grow} Community Member. It’s true. helped my company get $47 million in new business through a blog-centered social sales strategy. Here is our story. Tactics.
  • SYNECORE  |  THURSDAY, DECEMBER 20, 2012
    [Facebook] Why SEO Has Become TDO (Targeted Discovery Optimization)
    With a majority of social users accessing their favorite social networks via mobile devices, there has been a gradual uptick of internal “social” searches on platforms like Facebook. “I want what I want when I want it.” We do this with search engines, social search queries, social-mobile apps and more. Move over SEO, we live in an age of TDO.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 9, 2012
    [Facebook] 10 Ways Customer Stories Help Companies Sell
    For more proactive traffic-generation, tease and link to stories from social sites like Twitter, Facebook and LinkedIn. We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. ” 3.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [Facebook] Need New Customers? Get Happy Employees
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy? Because the role of marketing is to get and keep customers. Need proof? Strategy
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Facebook] 30 Awesome Blogging Guides, Tips and Resources
    And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. IT DROPPED!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Facebook] How Hard Can YOUR Company Blog? Announcing the 30-Day Blog Challenge
    Did you know that HubSpot customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook Likes than customers who only write 2 blog posts per month? 'New Year''s Day is right around the corner. Keep reading to learn how. Interesting! Oh yah.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [Facebook] Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan
    Twitter, Facebook and other social media sites aren’t just for desktops, they’re more and more often being accessed with smart phones. by Maria Pergolino Mobile is a must in this hand-held device-filled world- even for B2B marketers. ndroids, iPhones, iPads, Kindles: Mobile devices are getting more varied and pervasive. SMS and text messages.
  • HUBSPOT  |  WEDNESDAY, JULY 11, 2012
    [Facebook] Which Links in Your Email Marketing Get the Most Clicks?
    In our marketing emails, for example, we include social media links to the most popular social media channels: Facebook, Twitter, and LinkedIn. If email is a regular part of your company's marketing mix, you've probably considered the some of the different ways email can engage your contacts. Main Call-to-Action Link. ” 2. Logo Link.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Facebook] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
    also think we are seeing more and more businesses like Groupon, Linkedin, Facebook, or Box.net with hybrid models, such as a fremium B2C offering and additional B2B “pay-for-services”. Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend? What do you think?
  • WEBMARKETCENTRAL  |  THURSDAY, FEBRUARY 26, 2009
    [Facebook] Social Media Isn't Only for Virtual Events
    The tendency is to create a proprietary platform for your community, but your audience may dictate using an existing platform, such as MySpace or Facebook. Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. The same goes for social media technology.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 14, 2010
    [Facebook] 5 Steps to Delivering High-Performance Email Campaigns.
    Share this on Facebook. Barb Coté. was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. So I realized that this was “blog-worthy” material. When we design an email at SIGMA, there are 3 very important areas of the email design to consider.
  • THE POINT  |  TUESDAY, JUNE 1, 2010
    [Facebook] Can Games Play a Role in B2B Marketing?
    The Facebook game Farmville has (at last count) more than 30 million active daily users. We build Flash AS3 games along with Flash AS3/XHTML apps for Web and Facebook applications. Build traffic, members, and recommendations for a Facebook fan page. And those involved aren’t just kids: the average game player is 35. Absolutely.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 12, 2011
    [Facebook] Foursquare’s Got It Goin’ On
    In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat.  It will also let you know when your Facebook friends join Foursquare, which is pretty cool too. Creating valuable partnerships.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 12, 2013
    [Facebook] Content And Technology Will Define The Future of Marketing
    And follow the conversation on  Twitter  (@ BrennerMichael  or @ ToddWheatland ),   LinkedIn ,  Facebook  or  Google+. In the previous posts from the  Future of Marketing  series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and  the future of search.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Facebook] 7 Key Ways to Optimize Twitter for Search
    While yes, once upon a time in the dark ages of social media SEO, networks like Twitter and Facebook were automatically marked with " nofollow " tags. Search engine optimization (SEO) is undeniably a crucial component of inbound marketing, but marketers often don't think about how it applies to social media. So tweet away that content!
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2011
    [Facebook] Savvy Speaks: How Do You Engage B2B Customers with Social Media?
    FaceBook. Share their story on your Facebook page or a relevant LinkedIn group. Linked In. Twitter. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. But while examples and advice abound for B2C social media engagement (coupons and contests, anyone?), Jamie.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Facebook] Why Every Business Executive Needs to Create an About.Me Profile
    Your Facebook profile? If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of  Jeff Ogden of Find New Customers. Over 40 recommendations there!). And it is not visually compelling.  About.me
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 22, 2011
    [Facebook] 4 Ways to Protect the Reputation of Your Small Business Online
    There are number of easy ways you can monitor online conversation, such as using a tool like  HootSuite  for Twitter and Facebook and  Google Alerts  for blogs and traditional media coverage. How you engage in conversations online will vary depending on the channel you pick, whether that’s  Facebook or  Foursquare. Planning ahead.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Facebook] Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
    If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET.
  • MI6 MARKETING AGENCY  |  SUNDAY, DECEMBER 5, 2010
    [Facebook] The Mi6 Tweekly: Week of November 29, 2010
    Video: Lessons learned by Fonterra and Nestle on the power of Facebook. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Facebook] 18 Ways to Guarantee Nobody Misses Your Next Webinar
    We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! Here at HubSpot, we know a thing or two about webinars. 1) Pick a killer topic. EST or 2 p.m.
  • INBLURBS  |  MONDAY, MARCH 26, 2012
    [Facebook] How to Decrease Ad Spending, Increase Lead Count and Conversion
    Advertising industry research firm Advertiser Perceptions found out that: More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months. Social media has become the most popular distribution channel, this is no secret. Start a social media presence.
  • INBLURBS  |  WEDNESDAY, DECEMBER 14, 2011
    [Facebook] 5 Ways to get Customers Inbound in 2012 through Mobile Marketing
    People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. Mobile is on the rise. The evolution of technology which companies like Apple and Google have powered has produced new experiences how people find products and services.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Facebook] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    Facebook: 30% increase. Are you a PRO MEMBER? Log In. Our Sites: Content Marketing Institute. Junta42. Content Marketing World. CMI Books. CMI News. SocialTract. Skip to content. About. Benefactors. Resources. Case Studies. Original Research. Content Marketing Stats. B2B Content Marketing Assessment. White Paper Library. Contributors. Events.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 4, 2012
    [Facebook] Top 7 Reasons Savvy Real Estate Pros Are Using Social Media
    Social media channels such as Facebook, Twitter and Google Plus act as an extension of your website and blog. The Internet and social media have transformed traditional marketing methods paving the way for new media networking sites like Facebook, Twitter, LinkedIn, Reddit and StumbleUpon. Source: NAR Social Media Statistics ).
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 27, 2009
    [Facebook] Email is Still the Sharing Superstar
    Facebook got only 6% of shares, while another 4% were tweeted."  Social networking may be all the rage, but when it comes to sharing links, content, pictures and ideas—email remains the star. And not just by a little bit. It's one thing to have a prospect click forward and send on your eNewsletter or a link to your webpage.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Facebook] Genius is Bringing GURLs to the Social Party
    Step 2: Once you click the button "Create Trackable URL" you're presented with your GURL and the options to Tweet, post to LinkedIn or on facebook. I had the privilege of speaking with the Genius folks today about the GURL TM s and some cool new web analytics features they'll be rolling out this fall.
  • HUBSPOT  |  TUESDAY, JULY 26, 2011
    [Facebook] 5 Steps to Spelling Out E-M-A-I-L
    Tease the content before you send via (for example) Twitter and run excerpts via places such as Facebook, just to name two. would also suggest you create unique landing pages for potential new subscribers coming from links on Twitter, Facebook and LinkedIn for example. E – Engaging. M – Mobile. A – Action.
  • SAZBEAN  |  TUESDAY, OCTOBER 30, 2012
    [Facebook] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
    Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. Hire an expert or have a review.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Facebook] Guard Against Theft: How to Add Watermarks to Pinterest Images
    few months ago, my cousin found an image of mine that I’d taken of my dog, Pepe, on a Facebook page with over 100,000 likes. Even though I didn''t get credit for it, I really didn’t mind that my image was used to entertain and ultimately raise the Facebook Page''s “talking-about-this” score -- it was for a good cause.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 10, 2013
    [Facebook] Inside Sales Reps: Why Everything IS in Your Control
    'I use Facebook. So do you. Your dog, or one of your friend’s dogs, probably has its own account. don’t really know why I keep using it. Does anyone really know, though? guess I find some misanthropic entertainment in scrolling through the daily newsfeed to uncover anecdotal blips of ridiculous behavior. My favorites are the self-pity posts.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 17, 2011
    [Facebook] 5 Practical Ways Manufacturers Can Use 2D Bar Codes
    LinkedIn & Facebook - Add the code and position yourself as a forward innovative thinker. 2D bar codes are growing in use across the world ( usage quadrupled in 2010) and the USA for the first time leading in the number of scans according to 3GVision. Business Cards - Add the code to your card for the same reason as the website.
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Facebook] 10 Ways to Optimize Your Enewsletter Landing Page
    As content marketers, it is critical that we develop our audiences and build our channels, with a primary emphasis on email in conjunction with social channels like Facebook and Twitter. Theoretically (and legally) the customer names that sign up to our social channels do not belong to us (they belong to Facebook and Twitter).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Facebook] 25% of Twitter Users Say Promoted Tweets Are Relevant [Data]
    This applies not only to your Promoted Tweets, but also to things like your Facebook Ads , Google Ads , and even your blog content and email campaigns. Things look promising for Promoted Tweets, Twitter's advertising platform. New data from market research firm Lab42 , as reported by eMarketer , shows that 24.8% Marketing Takeaway.
  • ENGAGE  |  MONDAY, AUGUST 20, 2012
    [Facebook] DIY Meme Marketing: 4 Steps to an Effective Campaign
    For example, you can share your television commercial on YouTube, or your image on Twitter, Facebook, Flickr, or Tumblr. Tumblr and Facebook are instrumental in their meme marketing campaign. There’s a satisfaction that comes with doing things yourself. That’s why nothing gets me more excited than a good DIY project. Memorable.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Facebook] Is Eastern Europe the Next Email Marketing Frontier? [CHART]
    Although Russia is of particular interest to me (in a former career I was a Russian language interpreter and translator), I decided to take a look at how email marketing is progressing in five countries out if Internet and social media (in this case Facebook) usage are directly proportional to the country’s population. ”).
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Facebook] Tip: Address Unified Marketing Technology Solutions Now.
    Share this on Facebook. Mike Fuqua. In a previous post , we discussed unifying and imbedding marketing data and analytics into business functions for greater business value. And we used the example of Unified Communications as a technology with similar evolution. If there was integration, it typically required some IT expertise. Tweet This!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 7, 2014
    [Facebook] Ontraport Revamps Its Small Business Marketing Automation System
    An open API lets it integrate with third-party systems for shopping carts, payment processing, and webinars, as well as with WordPress for Web content management and Facebook for social sign-on. 'It’s five long years since I wrote a detailed review of OfficeAutoPilot (now Ontraport ), which is a lifetime in industry terms.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, JUNE 30, 2010
    [Facebook] Social media needs (gasp!) a real budget (like the rest of Marketing)
    Sure, there’s no direct charge for putting up a Facebook page, and you won’t get a bill for tweeting.  If you’ve been listening to the social-media evangelists over the past couple of years, you could be forgiven for coming away with the idea that social media is free. However, as Uwe Hook put it in [.].
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 30, 2010
    [Facebook] How to Write a Social Media Policy
    LinkedIn, Facebook, Plaxo, Hi5, etc.). Share this on Facebook. Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Introduction and Definitions.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2011
    [Facebook] Algebra, Analytics & Automation for Marketing ROI
    Automation: In order to be able to track online, content and social media campaigns, vital statistics need to be compiled, such as Facebook likes, Twitter follows, click-throughs, mentions, positive and negative sentiments. by Maria Pergolino The three As: Algebra, Analytics and Automation. It even has a name: Relationship algebra.
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [Facebook] Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, cost savings and more. Do White Papers Still Engage?
  • FATHOM  |  TUESDAY, OCTOBER 29, 2013
    [Facebook] 6 Crowdsourcing Techniques to Promote Your Educational Institution
    Facebook groups – If your alumni association doesn’t have its own Facebook page, make one. 'Marketing to Millennials. Educational marketers spend the majority of their time – and budgets – trying to deliver their message to members of the millennial generation (those born between 1980 and 2000). For millennials, that’s usually online.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Facebook] How to Master the Art of Exceptional Blog Titles
    Example: " The 15 Best Facebook Pages You've Ever Seen ". Writing exceptional blog titles is something of an art form. In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views. Luckily, you too can learn the art of writing exceptional blog titles.
  • LOOPFUSE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Facebook] Remove duplicates, compare columns, and other tips to use Excel to clean up your marketing data
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Marketing Automation systems perform their best when the data fed in to them is clean. As a support team, we are often asked how customers can get the best data possible in to their LoopFuse account. Removing Duplicates. Comparing Values. Resources. link].
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Facebook] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    Consider what is taking the place of the blog: social sites like Facebook and Twitter. Encourage social sharing (Facebook, LinkedIn, etc.) Number of social shares (tweets, Facebook likes, etc.). Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. Objectives differ.
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Facebook] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
    Although if you'd like to hear us talk about using Facebook for Business, like, right now , check out our on demand webinar with Facebook's own Chris Luo. Social Media - Let everyone know about your upcoming webinar via your social channels, particularly Facebook, LinkedIn, and Twitter. So, you’ve decided to host a webinar.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Facebook] What the Death of Google Reader REALLY Means
    Just think about all the recently announced changes Facebook is making to its News Feed , which will not only feature shared articles more prominently, but will also do a better job of surfacing top-shared articles, aggregating popular content, and featuring the conversations happening around those top stories. Pack your bags, Google Reader.
  • SOCIAL MARKETING FORUM  |  SUNDAY, NOVEMBER 28, 2010
    [Facebook] How Content Travels and Works in Social: Stories and People
    In fact it started when he noticed a tweet from a mutual friend on Facebook, referring to the post I wrote a few hours before. Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. That’s a choice to make.
  • SAZBEAN  |  THURSDAY, DECEMBER 29, 2011
    [Facebook] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and “experimenting” by participating sporadically isn’t really going to generate results. Have you created custom tabs for your Facebook page? The reason for this shift? Hallelujah!
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Facebook] How Marketers Are Using Social Media to Grow
    By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack.  When 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. So how often is social media marketing being used in 2011?
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 16, 2010
    [Facebook] 5 Ways to Increase Engagement With Your Content
    We’ve all been there: we’ve got a blog, a Twitter account, a Facebook page, you name it… you’ve got traffic… but no one’s giving you any love. No “Facebook Like&# love. Image via CrunchBase. recently wrote this guest blog post for EditMe , a wiki where regular people build websites. Is it you?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Facebook] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    According to  this Facebook post by the AP , “the public’s voice — the preference of social media activists, including within the AP — played a significant role in AP’s decision.” 'Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” Ready? Here we go. Email, NOT e-mail.
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 12, 2011
    [Facebook] The Secret to Increasing Prospect Engagement
    They are not all just on email, Facebook, Twitter or LinkedIn. Email remains the foundational channel for commercial communication, but buyers are also using Facebook, Twitter and LinkedIn to conduct research, get peer reviews and interact with companies. hate to tell you this, but it does not exist. Profiles vs. Personas.
  • PAUL GILLIN  |  THURSDAY, JANUARY 16, 2014
    [Facebook] Constant Contact Colocates with Small Business Customers
    often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. 'Great companies go beyond just providing a product or service. They think of themselves as partners in the success of their customers. Less than 10% promotes Constant Contact products. This press release has more.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 13, 2010
    [Facebook] Don’t Forward This To A Friend! – Email Marketing Best Practice
    For this, you can simply create links in your email to share the content of your offer on a landing page on sites like Twitter, LinkedIn, and Facebook.  I recently read a  DMNews article published a while ago that had comments from two marketers about forward-to-a-friend links.  Finally, why encourage just this one email referral? 
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 7, 2010
    [Facebook] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
    Facebook vs. 7 More B2B Social Media Tools You Haven’t Heard Of - Social Media B2B , June 21, 2010 Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. What’s a Facebook fan worth? Enjoy.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Facebook] From “Don’t be evil” to “Just be good”
    Share this on Facebook. Full disclosure – this post is not related to our standard business blog about all things SaaS and Marketing. This post is something that is close to my heart. What – you have probably already asked yourself – does this have to do with the title of this post?  Tweet This! Share this on LinkedIn.
  • EMARKETING STRATEGIST  |  TUESDAY, JUNE 22, 2010
    [Facebook] How to Use HARO for Publicity & More! (Part I)
    HARO was started as a Facebook Group by PR guru Peter Shankman in November, 2007. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. There is a solution. HARO was recently purchased by software company Vocus. More lists.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 18, 2010
    [Facebook] 5 Content Marketing Thought Leaders
    Share this on Facebook. In today’s business environment, great marketing requires great content. Prospects educate themselves online, and if they don’t find interesting information on your website, they will visit a competitor’s site. “Is this still marketing?&# you may ask. Joe Pulizzi ( @juntajoe ). Tweet This!
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