B2B VOICES | MONDAY, FEBRUARY 6, 2012
[Facebook] Do Most Online Communities Fail?
To get a feel for that you can read some of Jeff Carter’ s posts on social media and trading and why he likes Twitter better than Facebook for building his social media trading community. This is an interesting question. Fortune magazine seems to think they are failing. But the answer is never as easy as the question. Have a vision.
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Facebook] Japan Goes Inbound and Walmart Gets Local [Marketing Update]
Mike and Peter primarily discussed how Japan is utilizing inbound marketing and how Facebook and Walmart are going local, and also touched on retailers liking the "want" button, and Foursquare launching Radar. Facebook and Walmart Go Local. Japan Does Inbound Marketing. Connect with HubSpot
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 13, 2012
[Facebook] How does a small business move into social media marketing?
In other words, they had somebody’s cousin create the company Facebook page. So how should a small business with limited resources realistically approach social media marketing? The time and resources needed to be effective in social media is certainly a problem for companies big and small. How do you make this transition? 2) Learn.
SAVVY B2B MARKETING | THURSDAY, AUGUST 5, 2010
[Facebook] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
Same goes for Facebook vs flickr. But there's no universal dashboard pulling in the same type of insights across all platforms, such as Facebook, Twitter, etc. To date, the playbook and content grid have been Tweeted about 1,500 times, covered in over 50 blog posts, and downloaded more than 25,000 times. She suggested the grid.
MARKETING INTERACTIONS | SUNDAY, JANUARY 30, 2011
[Facebook] When a Blog is More than Just a Blog
I find it interesting that more B2B marketers are using Twitter and Facebook than they are blogs. This could be one of the reasons that the ROI on social media is lagging for many. Obviously you can't just Tweet your own content, but only sharing other people's stuff isn't doing much to drive traffic to your company, is it?
CRIMSON MARKETING | FRIDAY, AUGUST 16, 2013
[Facebook] 8 Easy Ways to Freshen Up Your Digital Marketing Strategy
Try Facebook Graph Search. This newly released Facebook tool can be a great way to narrow down your demographic and use your advertising money wisely. 'It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Connect all of your channels.
MI6 MARKETING AGENCY | FRIDAY, JUNE 4, 2010
[Facebook] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
The conversation includes: Linkedin and SEO ; Facebook advertising; Mobile marketing “grows up and the role a corporate web site plays vs “offsite content. 08:19 Paul gives some great examples of how Facebook can be used for B2B marketing. Industries: Cross industry with emphasis on hi-tech. In this Podcast Episode.
HUBSPOT | WEDNESDAY, JULY 3, 2013
[Facebook] How Cluttered Is the Advertising Landscape, Really? [Timeline]
Just imagine how many Facebook posts or tweets you scroll past every day. 'Airplane trays. Parking meters. Bathroom stalls. These are only a few of the unusual nooks and crannies that advertising has ineffably found its way into over the years. Surely it wasn’t always this way, right? False. couple things became crystal clear. Crazy, huh?
HUBSPOT | THURSDAY, DECEMBER 15, 2011
[Facebook] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
The Final Product: Should I put a Facebook Share or a Facebook "Like" on a page? The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. This is HUGE! 7UHhT.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 16, 2011
[Facebook] 6 Brilliant Uses of Video
Facebook. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride. On YouTube.
SOCIAL MEDIA B2B | TUESDAY, APRIL 3, 2012
[Facebook] Define Goals for B2B Social Media Success
When people are interested in a firm’s products and services, Facebook is a great place to check them out and discuss them. Facebook, Google+ and in some cases Twitter can be effective for sharing professional expertise with a personal touch. One objective for a social media program is to build brand equity. Not at all. Marketing
LOOPFUSE | MONDAY, NOVEMBER 7, 2011
[Facebook] 9 ways to make the case for marketing automation software
You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Matt on Marketing blog. Let’s face it, nobody likes to buy software. It’s a means to an ends, and often the path from cost to revenue impact isn’t always clear. Do the math.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, SEPTEMBER 30, 2008
[Facebook] Make Your LinkedIn Profile Work for You | chrisbrogan.com
made a choice of Linkedin over Facebook preferring it for its business perspective and it is paying off in terms of job contacts. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. Write to be Read. Comments.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 24, 2013
[Facebook] Where’s your marketing plan? The most important marketing tool.
company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. '“Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. These authors want me to read their book in hopes of being booked as a guest on the show.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 27, 2011
[Facebook] 12 Internet Trends You Need To Know From Mary Meeker
If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, LegalZoom and Groupon. Apple, Facebook, Google and Amazon take the top spots in market capitalization but China’s Baidu and Tencent and Yahoo! Summit. Globalization Continues. While U.S.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010
[Facebook] Can Lead Generation Become More than “Frosting and Cherries?”
Share this on Facebook. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain. His view is that the current state of lead generation is dead. Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive. Digg this!
HUBSPOT | FRIDAY, FEBRUARY 17, 2012
[Facebook] 9 Ways to Make Your Marketing Analytics Actionable
If you're generating little traffic, leads, and customers from Twitter, for example, but are seeing a lot of ROI from Facebook, spend more of your time engaging your Facebook community and less time tweeting. But that's only a small piece of why analytics are valuable. Good marketers use analytics for the first few things we mentioned.
E-LIGN | MONDAY, AUGUST 5, 2013
[Facebook] Is Your Business Prepared for Mobile Millennials (Gen Y)?
Before doing anything else in the morning, Gen Y wakes up and checks their emails, Facebook statuses, text messages, apps, and updates on their phones. 'The way consumers interact with brands is drastically changing and younger generations have very different expectations for the future. Do you have a mobile version of your website?
WRITING ON THE WEB | WEDNESDAY, JUNE 30, 2010
[Facebook] Business Results from Online Content Marketing?
Share this on Facebook. Please vote: What has been your experience using the Web to promote your business? Online Surveys & Market Research. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on FriendFeed. Email this via Gmail.
DIGITAL B2B MARKETING | MONDAY, JULY 1, 2013
[Facebook] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
'Have you felt like social advertising just wasn’t right for your B2B marketing? If so, LinkedIn’s new Sponsored Updates may just change your mind. This looks like the most compelling social advertising offering yet for B2B marketers. Up until now, advertising on LinkedIn was just advertising. Social Advertising, With LinkedIn Targeting.
JUNTA 42 | THURSDAY, SEPTEMBER 29, 2011
[Facebook] 3 Sites to Showcase Your Personal Brand
You may also just want to invest in your own web page (here’s my JoePulizzi.com site) or even focus on your Facebook, Twitter or LinkedIn page. I had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. Zerply.
THE EFFECTIVE MARKETER | TUESDAY, JUNE 26, 2012
[Facebook] How to Get Sales and Marketing on the Same Page
Many of us have seen the firm that delegates marketing to a customer service rep who took a few creative writing classes and uses Facebook a lot. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Here are a few thoughts on how to make it happen. Work On It.
WEBBIQUITY | TUESDAY, OCTOBER 5, 2010
[Facebook] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Share this on Facebook. 51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.”
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 29, 2010
[Facebook] Did Mashable cross a line?
The Mashable post was tweeted almost 1,000 times and included in about 500 Facebook sites. Share this on Facebook. Yesterday, something happened on Mashable which illustrates one of the biggest threats to the social web, to business, and maybe even democracy. Maybe they’ve been trained as journalists, maybe they’re not.
BIZNOLOGY | WEDNESDAY, MAY 9, 2012
[Facebook] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. Photo credit: Wikipedia. deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. That’s a great starting point. After all, I fit right into it myself.
HUBSPOT | WEDNESDAY, MAY 7, 2014
[Facebook] The Essential Landing Page Checklist: 16 Things You Need to Double Check
For example, compare "Free Checklist: Your Go-To Guide for Optimizing Facebook Ads" to "Facebook Ads Ebook." So if your headline is " Free Checklist: Your Go-To Guide for Optimizing Facebook Ads," your sub-header would say something like "Learn all squeezing more traffic, leads, and customers out of Facebook.". Images.
B2B MARKETING INSIDER | THURSDAY, APRIL 4, 2013
[Facebook] Marketing Must Be Integrated Into The Whole Business
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. ———-. 'One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 17, 2011
[Facebook] 7 Ideas for Advanced Social Media Education
“we have a Facebook page”) but they are not being social because they have not adapted their traditional broadcasting culture to one that is real-time and reactive. For the past three years I have been teaching college or graduate level classes in social media marketing. Where do we go beyond the basic frameworks and strategies?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 22, 2013
[Facebook] 25 social media influencers Forbes ignored, and why
Three dazzling examples that turned online influence into offline results The “Be-Attitudes:” Creating influence on Facebook. This list gets distributed far and wide and has become an important badge of “social proof” for those on the list. It is the singular creation of Mr. Shaughnessy. Not so fast. Or is it?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 23, 2009
[Facebook] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.
LOOPFUSE | THURSDAY, NOVEMBER 11, 2010
[Facebook] Get big by starting small (Identify Niches)
Share this on Facebook. To get big you’ve got to start small. In business, as in many places in life the old adage rings true. When you are first getting started you need to figure out how to successfully solve problems. Take on too much, or problems too large and you may not have a runway long enough to discover the right formula.
LOOPFUSE | MONDAY, NOVEMBER 8, 2010
[Facebook] Taking Your Website to the Next Level: Setting a Website Strategy
Share this on Facebook. Building off of last week’s post , below is an excerpt from the Taking Your Website to the Next Level article on “Setting a Website Strategy”……. Start by carefully considering the goals for your website. Answer these two questions to help you set a strategy: Who do I want to attract to the site? Job openings.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 4, 2013
[Facebook] Wearable content: The X-factor that makes a social media plan soar
Do your friends wile away their hours on Facebook to be more profitable? Do your friends wile away their hours on Facebook to be more profitable? 'Most of the value created on the social web every day is non-economic. Probably not. Wearable content. They are made from denim cloth, typically blue, and have two legs and a zipper.
ENGAGE | WEDNESDAY, JUNE 11, 2014
[Facebook] The Best Content Marketing at the 2014 World Cup
Twitter and Facebook each launched their own World Cup hubs so you can aggregate the best content related to the tournament in one place on your social networks. Johnson & Johnson’s oral hygiene brand is setting up a pair of newsrooms in New York and London that will stream content in various languages on Twitter and Facebook.
MARKETRI | FRIDAY, AUGUST 3, 2012
[Facebook] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
Whether I want to find a good restaurant in my area, catch up with friends on Facebook, or keep up with client needs on the go -- there's so much of my life in that little device! In the age of social search, a Facebook presence has become increasingly important. I don't know how I ever lived without my smartphone.
DIGITAL B2B MARKETING | THURSDAY, OCTOBER 25, 2012
[Facebook] The Intersection of Content Marketing and Advertising
For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. But how do marketers reach a large audience with their content? The bar for quality is higher than ever before. Does your content measure up?
WINDMILL NETWORKING | FRIDAY, MAY 4, 2012
[Facebook] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
Focus: Measurement Facebook allows you access to your Facebook account on your smart phone. Facebook allows brands to engage with consumer via posting photos, videos, sending direct messages, and posting on ‘timelines’. Social media has changed the way people use the Internet and it has shaped the technology used to deliver it.
HUBSPOT | THURSDAY, MARCH 24, 2011
[Facebook] Seth Godin's Advice For Creating Remarkable Content
One way you might want to approach this would be to offer your Facebook Fans or Twitter followers an exclusive pre-release of an offer. This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. You can watch the full interview below. Understand Who Your Customers Are.
HUBSPOT | FRIDAY, JUNE 11, 2010
[Facebook] The FIFA World Cup: The Biggest Event in Social Media Yet?
million users, but it feels like a missed opportunity that FIFA hasn't created an official Facebook application to capture the immense global anticipation and to join together the global elements of the tournament. The 2010 FIFA World Cup begins in South Africa today, making it the first World Cup since the explosion of social media.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 29, 2011
[Facebook] 5 Steps To Get Your Social Media Game On
would start with LinkedIn, Facebook and Twitter and complete your profiles to 100% of their potential. Here are my profiles on Twitter , LinkedIn , Facebook. . Please tell me your thoughts in the comments below or connect with me on Twitter , LinkedIn , or Facebook. Don’t worry, you are not alone. Step 2: Commit .
DIGITAL B2B MARKETING | TUESDAY, OCTOBER 15, 2013
[Facebook] The B2B Marketing Guide to Paid Content Distribution
Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. 'Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. For most B2B marketers, it isn’t nearly enough. Reddit.
B2B MARKETING INSIDER | THURSDAY, MARCH 20, 2014
[Facebook] What Is Content Marketing? It’s Starts With Culture!
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. It is not a campaign.
VERTICAL RESPONSE | WEDNESDAY, SEPTEMBER 10, 2014
[Facebook] VR Customer Spotlight: The Epicurean Connection
The Epicurean Connection also maintains a very active social media presence, with daily updates on Facebook , Twitter and Instagram. newsletter, Facebook, Instagram and Twitter. no Facebook or email at home. 'The Epicurean Connection , located in the heart of Sonoma, Calif., has all the ingredients for a good time.
B2B MARKETING INSIDER | TUESDAY, JUNE 11, 2013
[Facebook] 9 Internet Trends Charts You Need To See
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet.
B2B MARKETING INSIDER | TUESDAY, JUNE 4, 2013
[Facebook] The Expanding Role Of B2B Marketing
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strateg
B2B MARKETING INSIDER | TUESDAY, JANUARY 29, 2013
[Facebook] The Most Important Marketing Metrics
And follow the conversation on Twitter , LinkedIn , Facebook or Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 3, 2013
[Facebook] RedPoint Offers Broad, Deep B2C Marketing Automation
Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 24, 2008
[Facebook] Work Literacy
Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. Search. Work Literacy. Web 2.0 for Learning Professionals. Main My Page Members Forum Videos Photos Groups Events. GETTING STARTED. Welcome to Work Literacys Web 2.0 for Learning Professionals. Heres how you can get started in this course. Boolify Yourself.
BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, JUNE 28, 2008
[Facebook] Reinventing Invention: Online Only Video: The New Yorker
facebook. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. May 12, 2008.
HUBSPOT | WEDNESDAY, MAY 16, 2012
[Facebook] 7 Enlightening Infographics About Email Deliverability
5) What if Facebook Looked Like Your Email SPAM Folder? I've said it before, and I'll say it again. It doesn't matter how great your email marketing is if nobody can see it. And getting hundreds of thousands of eyes on your amazing email marketing campaigns begins with email deliverability. Only 76.5% So what are email marketers to do?
MODERN B2B MARKETING | THURSDAY, JANUARY 12, 2012
[Facebook] B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy
The big three networks (Facebook, Twitter and LinkedIn) increased their mobile audiences by an average of more than 50%. These mobile numbers prove that social networks have adapted to keep up with our on-the-go lifestyles: Facebook’s mobile audience grew to nearly 60 million (up 50%). by Jason Miller. How consistently do you update?
B2B MARKETING INSIDER | TUESDAY, JULY 17, 2012
[Facebook] 3 Steps To A Customer-Driven Marketing Plan
Please comment below and follow the conversation on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? And the biggest marketing mistake you can make is to just focus on what you have to sell. Wikipedia).
SYNECORE | MONDAY, FEBRUARY 18, 2013
[Facebook] 4 Steps to Get Started with Integrated Digital Marketing
Meanwhile, on their Facebook page, they keep their fans updated on the brewing process of their beers. Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. MARKETING TAKEAWAY.
NUSPARK | SUNDAY, DECEMBER 9, 2012
[Facebook] 18 Ways to Promote Your White Paper for Lead Generation
Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan.
LOOPFUSE | TUESDAY, NOVEMBER 9, 2010
[Facebook] WEBINAR: LoopFuse 101 for your Sales Team
Share this on Facebook. Thursday, November 11th, 2010 2:00PM EST. Join us for the next installment of our webinar series “Light the Fuse. This series is intended to provide you, the LoopFuse user, valuable tips and tricks on how to use LoopFuse OneView to grow your business. How will this help grow my business? CLICK HERE to register.
LOOPFUSE | TUESDAY, NOVEMBER 9, 2010
[Facebook] Real-Time Reaction
Share this on Facebook. Think about how much you forget while surfing the internet. When you are learning about something new or searching for something you are not quite sure exists yet, you may navigate a multitude of pages until you hone in on your desired content. The sheer amount of information becomes irrelevant. Loopfuse Success.
LOOPFUSE | WEDNESDAY, APRIL 25, 2012
[Facebook] A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program [How To]
You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Getting started with marketing automation is fairly simple on the surface: you set up some email campaigns, import your contact lists, and start sending them down lead flows to people when they most benefit from the information. Conditional Nodes. Pause Nodes.
WRITTENT | TUESDAY, OCTOBER 1, 2013
[Facebook] 10 Marketing Techniques for Content Marketers from Traditional Advertising
Whether your company’s out to communicate your commitment to quality or sustainability, create a campaign that includes eBooks, blog posts, Tweets and Facebook posts. Or are blogs, Twitter and Facebook considered a tool for spreading really great ideas? 'It’s a pretty terrible time to be in the traditional advertising sector.
VOLACCI | MONDAY, JUNE 10, 2013
[Facebook] How to Distribute Your Content (The Right Way!)
If you''re in a B2C environment, Facebook is likely another good option for you. On Facebook, post the article on your company''s fan page, if nothing else. content marketing , Content Strategy Google Plus One Tweet Widget Linkedin Share Button Facebook Like 'At Volacci, we pride ourselves on our processes. Congratulations!
WRITTENT | TUESDAY, APRIL 23, 2013
[Facebook] 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
'LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. Much like on Facebook, the first thing visitors to your LinkedIn company page will see is your banner image. Much like Facebook, LinkedIn conveniently offers analytics and insights to brands. Company Pages. Groups.
REPUTATION TO REVENUE | THURSDAY, MARCH 11, 2010
[Facebook] Social media and thought leadership: The virtuous circle for B2B marketing
As such, they're beginning to slice and dice thought leadership content into blog posts, tweets, videos, and the like -- and use Twitter , LinkedIn , Facebook , YouTube , SlideShare and other platforms to promote that content as widely as possible in the social sphere. This all seems fine, but I think it's far too limited a view.
MARKETING GENIUS BLOG | TUESDAY, MAY 25, 2010
[Facebook] Do I Really Need a Content Strategy?
Share this on Facebook. If you want to make your life easier, yes. There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Content Touches Everything. Drives action. Builds loyalty. On time. One budget. ”. Tweet This!
BLOG MY CALLS | THURSDAY, MAY 30, 2013
[Facebook] How to Get Your Sales Team to Use Social Media
In the B2C world they should focus on Facebook and Twitter. After the meeting--maybe a few days later--you should schedule some time with them to walk them through how to use LinkedIn, Facebook, Twitter, etc. 'Why should your sales team use social media? Because it generates leads. But they have to know how to use it. Keep that mind.
HUBSPOT | WEDNESDAY, JANUARY 11, 2012
[Facebook] 6 Deadly Marketing Myths BUSTED
Interestingly enough, Dan also proved that there may be no useful relationship between the amount of feedback (comments and likes) on a Facebook wall post and the number of people who see that wall post. Dan has found that articles tend to be shared on Facebook far more on weekends than on weekdays. Myth #5: Send less email. Myth #6.
B2B MARKETING INSIDER | THURSDAY, MAY 3, 2012
[Facebook] Deliver Results With A Search-Driven Marketing Plan
Update our Facebook page…no? Why should any marketer consider a search-driven marketing plan? Can’t we just take what we did last year, do 80% of that and add some new bits? You know, we’ll add in some social strategery and what not. Create some viral videos. “how much” and comparison terms like “vs.”
HUBSPOT | THURSDAY, JUNE 21, 2012
[Facebook] 23 Eye-Opening Mobile Marketing Stats You Should Know
17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing , starting now could seem a little daunting. Or even do a little mobile SEO. since 2010.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 5, 2013
[Facebook] Are Content Brands The Future of Marketing? An Interview with Ann Handley
And follow the conversation on Twitter (@ BrennerMichael or @ MarketingProfs ), LinkedIn , Facebook or Google+. In this series, I am trying to uncover insights into the Future of Marketing. To To help guide our path, to drive our plans and to help us all to start dreaming BIG! Tell us: who is Ann Handley ? Paperback 2012. But still.
VERTICAL RESPONSE | THURSDAY, AUGUST 21, 2014
[Facebook] 7 Local Business Listing Sites You Should Claim Now
Facebook for Business - According to Facebook , it “can help you reach all the people who matter most to your business.” 'Finding time to update or create your online business listings can sometimes be a challenge. What’s the difference between updating and claiming? Help them find your business – free!”
WINDMILL NETWORKING | THURSDAY, APRIL 12, 2012
[Facebook] 4 Reasons Why Social Media Apps Rock the Mobile World
Facebook, Skype, and Twitter make up the number 1, 4, and 12 most downloaded apps of all time from the Apple App Store respectively. “There’s an app for that” We all remember the slogan well, having had it tossed at us from every media outlet over the past few years. While roughly 82 percent of U.S. Mobile
LEADER NETWORKS | TUESDAY, AUGUST 17, 2010
[Facebook] The Difference Between Doing Social Vs. Being Social
There is a rather large difference between companies "doing" social and "being" social. For a company to succeed at this new business model, they must learn how to do social and also, enable their people to be social. Doing social is the imperative part of the equation. 4) Customers are at the center of the company's products and services.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 24, 2013
[Facebook] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
Engage Facebook custom audiences with AdFocus to deliver ads and meaningful experiences through trusted social networks. 'by Eloqua | Tweet this Is your organization customer obsessed? While the history and sentiment of customer obsession has been around since the dawn of marketing, how we achieve customer obsession has changed.
WINDMILL NETWORKING | TUESDAY, JULY 3, 2012
[Facebook] Social Media Privacy in The Workplace: Is There Any?
So if your job does not require you to be active on Facebook, Twitter, Google+ or LinkedIn, etc., Employees should take care in how they use employer-provided equipment and systems, and frankly, wait until they get home to post something on Facebook, or to tweet (unless you want your employer to have access to your online activities).
INDUSTRIAL MARKETING TODAY | THURSDAY, DECEMBER 15, 2011
[Facebook] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%). I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. See chart below ).
HUBSPOT | MONDAY, AUGUST 2, 2010
[Facebook] 8 Steps to Build An Inbound Marketing GamePlan
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. commissions, retainers and hourly fees). ” This is an archaic and faulty process. Conclusion.
MARKETING ACTION | MONDAY, JANUARY 27, 2014
[Facebook] How to Leverage LinkedIn for Lead Generation and Recruitment
'Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. LinkedIn for Recruiting. LinkedIn for Lead Generation.
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 14, 2012
[Facebook] How Blog Readers Find You – A Diagram
And they do go to Facebook , Twitter , and LinkedIn. I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? m not saying that.
WRITING ON THE WEB | MONDAY, SEPTEMBER 13, 2010
[Facebook] 10 Conversion Tips from Brain Science
Share this on Facebook. Why do people decide to buy a product online? How is it they decide to trust the information you provide, and register to download information from your blog or website? What can we learn from brain science? This is something that intrigues me. The problem is not what you might think. Which are you using the most?
WRITING ON THE WEB | WEDNESDAY, AUGUST 4, 2010
[Facebook] Online Persuasion: Creating Desire
Share this on Facebook. How can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Analyze it ?Recommend
WRITING ON THE WEB | WEDNESDAY, JUNE 16, 2010
[Facebook] Blog or Website: Do You Use Wordpress as a Website?
Share this on Facebook. Online Surveys & Market Research. Do you use Wordpress for your business website? Many people do. And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. Leave a comment if you’d like, since the poll only gives you a yes/no choice. see a trend here.
WRITING ON THE WEB | WEDNESDAY, MAY 26, 2010
[Facebook] How to Convert Readers into Clients on Your Blog
They can subscribe to your blog, leave a comment, vote on a poll or take a survey, answer a question… connect with you on Twitter, Facebook and LinkedIn. If a blog is the best marketing tool on the planet, then how does it convert readers to clients? Dare I attempt a pun … like, how do you lead them Over the River Buy ?
WINDMILL NETWORKING | FRIDAY, NOVEMBER 8, 2013
[Facebook] Beware A New Way Employers and Employees Could Be Liable For Texting On The Job
'Texting, like email, Facebook posts and videos can get employees and employers into trouble. The most common situations involve harassment, discrimination, and violations of confidentiality provisions. Featuring Contributions from Global Thinkers.
BLUE FOCUS MARKETING | SUNDAY, JANUARY 9, 2011
[Facebook] Marketing Trends for 2011
Faced with opportunity and great tools (Facebook, LinkedIn, Twitter and blogs) companies will create task forces and teams to brainstorm, investigate, leverage and launch new ways to generate revenue and satisfy customers. From Twitter to blogs to Facebook, consumers are in control and this trend is red hot. hit song. Advice: ROI?
MODERN B2B MARKETING | THURSDAY, JULY 11, 2013
[Facebook] Instagram vs. Vine: The Smackdown
Taking and sharing visual images is such an important part of social media , that Facebook recently bought the service and now operates it. Seeing that video sharing was on fire, the powers that be from Instagram and Facebook have decided it is time to throw their hat into the video-sharing ring. Or maybe you want to use both?
B2B MARKETING INSIDER | TUESDAY, JANUARY 15, 2013
[Facebook] Is Empathy The Secret Ingredient To A Social Business
And follow the conversation on Twitter , LinkedIn , Facebook or Google+. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough. What is a Social Business?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 4, 2012
[Facebook] Why marketing doesn’t suck
Anybody who can open a Twitter account or create a lovely Facebook page is calling themselves a “social media marketer.” Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Marketing Inspiration. But this was no whim. Tweet.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 20, 2011
[Facebook] 22 Essential Mobile Apps for Your CMO
ll also assume her Facebook app gets plenty of use. Facebook. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. The solution: Help your CMO manufacture more time. Content Apps. price tag. for later reading. The $2.99
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 22, 2012
[Facebook] No Surprises in GlobalSpec’s Industrial Marketing Trends Survey
It was also nice to see more and more manufacturers are starting to use social media with LinkedIn being the most used followed by Facebook. GlobalSpec recently released its annual marketing trends report for the industrial sector. The online survey identified trends, challenges and anticipated expenditures in the Industrial market.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 9, 2011
[Facebook] Five Hidden Secrets of Social Media Failure
If you’ve assigned social media marketing to the intern or the person with the most Facebook friends, this might be a root cause of failure too! 2011 will be a year when many marketing professionals hit the social media re-set button. The honeymoon is over. Show me the money. Why are the majority of social media efforts failing? Cable?
MODERN B2B MARKETING | FRIDAY, JANUARY 10, 2014
[Facebook] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
Maybe I had reservations because I thought people used it for risqué purposes, or maybe I just thought turning down a $3 billion offer from Facebook was crazy. Even though Google+ has yet to replace Facebook, their exclusive invites had everyone wanting one. 'Author: Phillip Chen I used to think I would never join Snapchat.
HUBSPOT | SUNDAY, AUGUST 19, 2012
[Facebook] Why Your Content Doesn't Attract Links and Other Marketing Stories of the Week
Facebook Tests Promoted Posts in Newsfeeds of Non-Fans. Once again, we have the honor of bringing you this week's edition of "Latest Facebook Update." Facebook's trying hard to monetize with this update to Promoted Posts, in which advertisers they can now be seen in the news feeds of users who flat-out aren't fans of a brand's page.
HUBSPOT | TUESDAY, APRIL 27, 2010
[Facebook] 11 Killer Social Media Presentations Worth Watching
Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! Presentations are a great way to consume information and learn about new topics.
INBLURBS | SATURDAY, FEBRUARY 9, 2013
[Facebook] Lead Generation with Inbound Marketing and PPC Advertising done right!
Businesses can also do PPC ads on Twitter, Facebook and for B2B on LinkedIn. In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. But to do paid advertisements is no long-lasting and holistic marketing strategy to depend on! When you do PPC than you generate leads as long as you pay.
HUBSPOT | FRIDAY, APRIL 25, 2014
[Facebook] The 7 Worst Types of Headlines (And How to Fix Them)
simple guide to Facebook for marketers becomes something like "How to Generate Leads With Facebook, Run Facebook Ad Campaigns, and Get More Likes on Facebook." 'Sometimes I get angry at headlines. Just a few words could stand in the way between the piece of content being a success and a dud. Which words can you take out?
SAVVY B2B MARKETING | THURSDAY, MARCH 18, 2010
[Facebook] Save Time & Stress – Blog Editorial Calendar Template
For instance, you might track the following for each post: pub date, title, topic, #/comments, #/tweets, #/facebook shares, #/trackbacks. Blogging is hard work. You must consistently create and publish great content. Today's post is about saving yourself time and stress by implementing a simple editorial calendar. How do I create one? Sweet.
MARKETING LEADERSHIP COUNCIL | TUESDAY, JUNE 19, 2012
[Facebook] 3 Steps to Better Content Marketing
When social media was new, many of our members set up teams to focus on Facebook and other social platforms; we found, though, that social must be integrated with the rest of the company’s marketing efforts and coordinated by a Ringmaster (you can read more about our HBR article here ).Just Lead back to your unique benefits.
FEARLESS COMPETITOR | SATURDAY, DECEMBER 10, 2011
[Facebook] 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
Facebook: 30% increase. Jeff Ogden of Find New Customers interviewed Joe Pulizzi for Mad Marketing TV (the most TV-Like show in the industry) this past week. You can watch his interview here. Go watch it now. and favorite the show too please.). We thank the Content Marketing Institute and MarketingProfs for this data. _. Content marketing
FEARLESS COMPETITOR | TUESDAY, JULY 19, 2011
[Facebook] The Pathetic State of B2B Demand Generation
Marketo shared this post of Jeff Ernst of Forrester on Facebook. It was so damning, I had to share it here. Thanks to Marketo for bringing it to our attention and to Jeff for his brutal candor. Senior executives need to wake up. Their businesses are struggling and it is their own fault! _. By Jeff Ernst of Forrester Research. generation.
WEBBIQUITY | WEDNESDAY, JANUARY 12, 2011
[Facebook] Best Social PR Guides, Tips and Tools of 2010
Share this on Facebook. Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Interactive PR Guides, Tips and Tools.
B2B MARKETING INSIDER | MONDAY, DECEMBER 30, 2013
[Facebook] Top Marketing Predictions For 2014
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. So there you have it. Strategy
BIZNOLOGY | FRIDAY, NOVEMBER 19, 2010
[Facebook] Should SMBs care about Yahoo Local and Bing Local?
There is Google, Facebook, Groupon, foursquare, Gowalla, Yahoo, Bing, Yelp, IYP, YellowBook, Merchant Circle, InsiderPages etc, etc., This would be the Facebook Places , Groupon, Yelp, foursquare kind of sites that offer specific offers to the SMB to use. Image by renaissancechambara via Flickr. by Frank Reed. That's it. End of story.