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  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Facebook] Get Ready for Social Marketing Automation!
    The platform allows marketers to add social applications and messages quickly to every channel – Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails.  by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Facebook] 8 Ways to Improve Your Online Content Marketing
    From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Check out this article for ideas on how your business can leverage Facebook’s latest tool. Good question. Isn’t it your lucky day. Go figure.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Facebook] 3 Social Media Functions SEO Tools Can Help With
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. While many marketers are […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 5, 2016
    [Facebook] Does Vine Still Matter for Your Video Marketing Strategy?
    Instagram added video in 2013; Facebook ramped up its video capabilities with autoplay not long after. For those companies, sticking to more traditional networks—such as Facebook, Instagram, and YouTube—makes more sense. Research shows that Vine, the six-second video sharing app owned by Twitter, is hemorrhaging users.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Facebook] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. could see where my friends were, what they were up to and with whom.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Facebook] Improving Your Social Recruiting on LinkedIn: 5 Tips to Optimize Your Company Page [INFOGRAPHIC]
    Employment expert Alison Doyle defines social recruiting as when companies and recruiters use Facebook, LinkedIn, Twitter and and other social media sites to source and recruit candidates for employment. There are obviously many things you can do to optimize your social recruiting efforts on LinkedIn. What other things would you recommend?
  • HUBSPOT  |  SUNDAY, FEBRUARY 3, 2013
    [Facebook] The Top 5 Super Bowl-Themed Marketing Stories of the Week
    Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Once YouTube, Facebook, and Twitter came around, suddenly, the world of Super Bowl-themed marketing looked a whole lot more optimistic. "Sunday! Sunday! Sunday!". for 30 seconds.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 13, 2015
    [Facebook] “Plinko” Content: Zig and Zag Your Way to Brand Awareness
    Twitter | Facebook | LinkedIn | YouTube | “Plinko” Content: Zig and Zag Your Way to Brand Awareness by Justice Mitchell - Maximize Social Business. Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 20, 2012
    [Facebook] Giving (Social) Thanks Should Be An All Year Thing
    usually “like” all my likes on Facebook and I try to +1 all my Google+ sharers. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. I love this time of year! The kids start getting excited knowing that Christmas is not too far away. Kennedy.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 24, 2012
    [Facebook] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
    Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Nothing could be further from the truth. Many at the show were just at the beginning of their marketing automation journey. Share and Enjoy. Database Marketing
  • SAZBEAN  |  WEDNESDAY, MARCH 9, 2011
    [Facebook] An Easy Method for Content Curation
    Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Thoughts? News & Notes
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Facebook] Enterprise Social Media and Personal Branding
    Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Oh yeah. Not at all. That brand image matters little in social media.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 14, 2014
    [Facebook] 3 Easy, Last-Minute Black Friday Ideas You Can Use
    Best Buy created a Facebook event specifically for Black Friday and updated shoppers about hot deals. Target gave away gift cards to new Facebook fans last year. The holidays are a busy time for every small business. With so much to do, devoting time to Black Friday may have been overlooked – but it’s not too late!
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 22, 2015
    [Facebook] 3 Dimensions that Drive a Differentiating Customer Experience
    Twitter | Facebook | Google+ | LinkedIn |. We like to do business with people we _. When I ask this as a question the answer is almost always a single word – trust. Edelman has created a TrustBarometer. It’s an annual study to examine the impact of trust on businesses. Author information. Joe Ruiz. Joseph Ruiz. Customer Experience Marketing
  • B2B MEMES  |  FRIDAY, JULY 15, 2011
    [Facebook] Why Publishers Need Early Adopters, Annoying or Not
    But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. The benefits of early adopters don’t end with identification or advocacy.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Facebook] 21 Unbelievable B2B Content Marketing Statistics
    Only 39% of B2B Marketers say Facebook is an effective social network in delivering content. B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. Here are some key statistics from the study. Photo credit: Flickr.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Facebook] Social Pro Case Study: Making an Impact on LinkedIn
    Recently, we took a look at the case study for 365 Healthcare Staffing and its presence on Facebook   and Twitter. To have a complete social media presence, staffing firms need to have strategies for growth and sharing content across a number of outlets. This week, we’ll take an in-depth look at the strategy and growth on LinkedIn. LinkedIn.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Facebook] The 10 Don’ts of Twitter for B2B Marketing
    With limited character count and a constant stream of communication, it’s not meant to provide the same information as other social media channels like Facebook and LinkedIn. On the other hand, Facebook posts can be much more detailed and LinkedIn updates should be more insightful. Why is it so important to avoid Twitter bad practices?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [Facebook] What Makes Effective B2B Content Marketing? [Research]
    94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? Content marketing effectiveness emerged as the key theme for this year’s study.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 5, 2016
    [Facebook] 5 questions you should ask yourself every day before bed
    One day an Israeli world traveller and Facebook friend wrote me a personal message where he thanked me for liking and commenting on his posts. By Mars Dorian, {grow} Contributing Columnist. I’m a vampire. With no physical boss breathing down my neck, my days drifted away from the daily, humane 9-to-5 routine and morphed into a mess.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2016
    [Facebook] 11 Examples of Instagram Ads We Love
    Additionally, Instagram Ads are displayed based on user Likes and Follows on Instagram and Facebook, giving marketers the opportunity to target their advertising efforts even more precisely. What makes you click on ads? Is it the cute picture of a puppy, the funny caption, or are you only motivated by a great deal? The photos in the ad.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Facebook] Customer-Obsessed Marketing Is Your Next Competitive Edge
    The difference is that in today’s Twitter/Facebook/Instagram era, lots of people—hundreds of millions and perhaps even billions of them—now expect and in fact demand more personalized and authentic levels of connectedness and engagement. Those of us around during the PC revolution take it as a given that consumers are connected.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Facebook] 10 Ways to Generate More Leads from Your Business Blog
    That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. 3. Here are 10 proven ways to generate more leads from your blog. And no, #1 is not “write better content” (because you already knew that.). 1. Subscribe Now!”). 4.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Facebook] Why Every Business Executive Needs to Create an About.Me Profile
    Your Facebook profile? If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of  Jeff Ogden of Find New Customers. Over 40 recommendations there!). And it is not visually compelling. 
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Facebook] The “Whom to Consider?” Buying Phase
    He might ask friends or business associates or he may ask on social networks like Linkedin, Twitter or Facebook. Lead Generation Companies | The “Whom to Consider&# buying phase. Now his mind turns to the decision of whom to look at. He might do a Google search. The Whom to Consider buying phase is a great opportunity.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 13, 2016
    [Facebook] 7 Ways to Get More Blog Traffic From Twitter
    Twitter | Facebook | LinkedIn | Pinterest |. Twitter is a great tool for connecting with others, keeping up with the news, and so much more. For bloggers and business owners, it’s a great tool to drive traffic to your blog. Author information. Leah Mazur. Leah Mazur contributes a monthly column on Social Media Traffic Generation.
  • JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Facebook] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    The acquisition could also be seen as a defensive move by Microsoft to keep Google and Facebook out of the B2B workspace. overall spot, ahead of Google and Facebook? In December 2013, CMI released its annual content marketing predictions report (as we do every December). So, I was a mere 30 months early with that prediction. billion.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Facebook] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    Use that wish list to set specific goals for the season, like this for example: “We will entice 50 customers to redeem the coupons we post on Facebook.” As a guideline, consider posting on Facebook three to 10 times weekly; Twitter five times daily; LinkedIn two to five times weekly; and Pinterest five to 10 times daily.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Facebook] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn. According to GlobalWebIndex , Google+ now has 343 million active users, more than any other social network besides Facebook. Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. But you know what?
  • VIEWPOINT  |  TUESDAY, OCTOBER 1, 2013
    [Facebook] PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’
    Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. It doesn’t develop naturally; it takes work. Once you have established a relationship with a client, you must maintain the relationship. Stay Tuned.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 16, 2015
    [Facebook] Companies are Embracing Influencer Marketing in 2015
    Twitter | Facebook | Google+ | LinkedIn |. State of Influencer Engagement – New Study by Augure For the second consecutive year, Augure has just published the results of its annual study on the state and the practices of influencers relations. This year, as an author and influence marketing […]. Author information. Raymond Morin.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Facebook] 10 Fresh Ways to Get Better Results From Your Blog Posts
    When posting, keep these two best practices in mind, too: Use images to promote your post , as this has been proven to significantly increase engagement on both Twitter and Facebook. These opportunities include Twitter Ad campaigns , Facebook campaigns , and LinkedIn''s Sponsored Updates feature. Congratulations! Right? Like this idea?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 6, 2013
    [Facebook] 8 Questions To Help You Define Your Content Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. According to the latest research from  IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years. Are you looking to define your content strategy ?
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Facebook] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Embed your Pinterest account into your Facebook account. You can add a Pinterest tab or app to your Facebook account. It will basically be an embedded version of your Pinterest account, but on Facebook. Connect your Pinterest account to your Facebook, Twitter and Google+ accounts. Do you want traffic to your site?
  • TRAACKR  |  TUESDAY, AUGUST 18, 2015
    [Facebook] View From The Boardroom – Social Networks Around The World: Challenges and Opportunities
    Today, B2C as well as B2B companies must pay attention to interactions across endless social channels – Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram…And more seem to appear every year: Viber has over 200 million users. Facebook messenger has 500 million users. They looked hard to build. They looked sticky.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 3, 2014
    [Facebook] Nonprofit Social Media Without a Content Marketing Strategy Sucks
    Facebook post here. I still see too many nonprofits muddling through social media without any real sense of direction. random tweet there. And not a whole lot else. And if they do use other than the most “normal” sites, their purpose appears decidedly unclear. Very few have given much thought to, let alone […]. Author information.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Facebook] Getting Back to Basics In The Future of Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this Future of Marketing  series, we have covered topics such as Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership , Culture , Content , and so much more.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 22, 2010
    [Facebook] A Customizable Holiday
    facebook linkedin marketing Sales Intelligence social selling twitterLast weekend, I returned home to find my mother brimming with excitement over a Christmas gift for my sister. Sales 2.0 Social Selling B2B b2b sales crm 2.0
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Facebook] 9 Mobile Apps Every B2B Marketer Should Try
    Fusing together the best of all social worlds, the app supports Facebook Chat, GoogleTalk, Skype, MSN, ICQ, AIM, Yahoo! Spotify is cool because it allows you to connect with Facebook friends, so you can even show value to a prospect connection by exchanging playlists. Batista , a freelance writer, editor and content developer. As
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Facebook] B2B Social Media Marketing: Focus on leads, not likes
    As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. How many people converted. Share Links.
  • FATHOM  |  THURSDAY, OCTOBER 29, 2015
    [Facebook] Fathom SEO Pulse #43: A Zombie Algorithm Update, Battling Mobile Ad Blockers & More
    Facebook Search Expands To Public Posts: Facebook SEO Time?”. Yesterday, Facebook announced that its search feature will now allow users to search all public posts and data, not just search their news feeds. With Facebook’s new search feature, it may be time to start using SEO to optimize your social posts. link]. link].
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Facebook] How Carlsberg Produces Probably the Best Beer Content in the World
    ” The transition began with Facebook. It produced not just Facebook posts but also videos, a library of brand stories, and cross-channel experiential marketing campaigns. In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” ” The proof is in the content.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Facebook] Why Are You In Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My second blog post ever included my attempt to answer the question “ Why am I in Marketing? Why are you in marketing? What is the role of marketing in the business? . Or the adrenalin.
  • JUNTA 42  |  TUESDAY, JUNE 23, 2009
    [Facebook] Social Media Stages of Involvement - Where You Should Be Spending Your Time
    Facebook )   Maintenance - 30% (i.e., Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City. The video is three minutes long and worth the time. DISCLAIMER: I took this with my new Flip camera, which I love.  I failed on both accounts. 
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] How Do You Trigger Interest in Your Content? [Marketing Cast]
    Live Webinar: Facebook Page Marketing with Q&A. Learn how you can improve your presence on Facebook, the world's largest networking platform. Join this live webinar to learn how Facebook can help you increase your visibility online. You might be already convinced in the value of content creation for marketing purposes.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Facebook] 11 Tips to Help Improve Your Brand's Communication Strategy
    The highest percent of Facebook users is between ages 34-54, and the majority of those users are women. Walt Disney World knows this, and that’s why they focus their efforts on Facebook. 4) Show Your Personality. As marketers, we strive to communicate with consumers in the ways that they prefer. Always speak like a human being.
  • CONTENT STANDARD  |  SATURDAY, APRIL 23, 2016
    [Facebook] Cashing in on Messaging Apps: How the Marketer Can Help the World Move On
    With Facebook Messenger for Business rolling out at the beginning of this year, messaging apps have gone from a distant, foreign blip on marketers’ radar to a front-and-center focus. Venmo, Facebook, and Snapchat are three apps to have rolled out mobile payment options over the past few years as well. The Digital Wallet.
  • WRITING ON THE WEB  |  MONDAY, MARCH 14, 2011
    [Facebook] Content Marketing Videos: Speak to Problems First
    Share this on Facebook. What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. Here’s a new video the folks over at iMotionVideo Studios produced for me. just love this service. This is key for content marketing. What’s your solution?
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Facebook] The 14 Best Content Planning and Research Tools
    On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. There are also a number of tools that can be helpful with both content ideation and research. Pricing: free. HubSpot.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Facebook] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Retargeting means that the sweater will up in her Facebook sidebar the next time she logs in or appears in an ad spot on her favorite blog that uses Google ads. At $13.3
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Facebook] How to Make an Animated GIF in Photoshop [Tutorial]
    And by the summer of 2015, Facebook also jumped on the GIF bandwagon. Click here for instructions for Facebook. If you've spent any time on the internet at all, you've probably come in contact with an animated GIF. It's an image file that allows you to feature animated images that makes it seem like the image is moving. June 18, 2014.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 2, 2015
    [Facebook] Who Will Be the King of the Social Video Mountain?
    Twitter | Facebook | LinkedIn | Who Will Be the King of the Social Video Mountain? When I was a kid growing up on the East Coast, it wasn’t unusual for the snow banks on the school playground to be 8-12 feet high. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Video
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Facebook] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Perhaps theirs sales perform so well in the restaurant industry because restaurants are more likely to have social media presence, and all their best customers have Facebook pages. You can find her on Google + ! I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. thought.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Facebook] Six hot trends in social influence marketing
    Smart phones are going to auto-publish content to your Facebook timeline and other platforms — where we are shopping, what we are listening to, what we are viewing. The ability to create powerful content that moves through an audience is a legitimate source of influence on the web, and something that just could have happened now. Tweet.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 7, 2015
    [Facebook] 5 Digital Marketing Campaigns Inspired By Women
    With a content driven online community hub and a strong following on social media, particularly Facebook and Twitter , the campaign has proven effective in enabling women to share their stories about corporate life and in turn change the conversation from what women can’t do to what they can. 2. Which campaigns are you most inspired by?
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Facebook] 9 Ways to Generate Leads with Mobile Marketing
    Run a Native Ad on Facebook. native ad is a promotional message that’s embedded in a Facebook feed. Since half of your prospects will probably be viewing your native Facebook ad through their mobile device, it’s a simple and easy way to get started in mobile. Learn about the rules of engagement on Facebook with this toolkit. 3.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 30, 2012
    [Facebook] What You Must Know About Community Management
    Some people assume community managers post updates to Facebook all day. by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. Despite the number of community manager positions popping up on LinkedIn though, many organizations still struggle to understand just what community management means today.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 31, 2015
    [Facebook] Marketing Resolutions for 2016 and Other New Year's News
    Few of us can remember the days before Facebook and Twitter. Today is the last day of the calendar year 2015. hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. In honor of this auspicious occasion, I give you a special Friday Five : New Year's edition. It’s just that time of year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Facebook] Three huge ideas to build your networking momentum
    To do this I connected with him on both Facebook and LinkedIn. To do this I connected with him on both Facebook and LinkedIn. However, I feel like nowadays people think networking is a quick fix. ” My networking wins did not happen in five minutes, ten minutes, or even overnight. It also takes a wholly human effort.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Facebook] 7 Promotion Tactics to Get Your Content Seen
    With two million blog posts published every day and over 200,000 photos shared on Facebook every minute (not to mention tweets, videos, books, and everything else), there’s no way our audiences can keep up. And they don’t: Witness the single-digit average organic reach for Facebook posts. It’s a downer, to be sure. Their trick?
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Facebook] 4 Rules to Build a Lasting Relationship with an Influencer
    Twitter | Facebook | Google+ | LinkedIn |. Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. As with any human-to-human […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 28, 2012
    [Facebook] Graphic: The 3 Biggest Marketing Trends of 2012
    Facebook put $1 billion down on Instagram. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood. – graphic. Click for larger image and to download. 1. Tablets Go Viral.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Facebook] How I totally screwed up my blogging strategy
    For example, I read a post about Facebook that I completely disagreed with.  I simply copied the link to the post, pasted it into a new blog post and wrote the headline “Comment on this?” A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. Getting back on track. Who knows?
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Facebook] Where’s the Passion in B2B Marketing?
    Photo Attribution: Salesforce Facebook — Tony Robbins Day Dreamforce Day Three. Tweet I’m writing this post at Dreamforce 2014. It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. According to this study, the U.S., completely agree.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Facebook] 3 Questions You Should Ask About Your Content Marketing Strategy
    To make the most of your content marketing efforts, consider the following: Showcase your content on multiple channels – blog, LinkedIn, Facebook, YouTube, podcasts. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? How will I measure success? Purpose. What are our goals?
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [Facebook] How To Focus On Your Marketing Plan
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have a plan. If you haven’t started, you’re already late. Hogwash! You All rights reserved
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Facebook] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • BIZNOLOGY  |  TUESDAY, JUNE 10, 2014
    [Facebook] Successful SNS’s should be modeled on the college campus
    Facebook , Google +, reddit, and even Twitter does a beautiful job of doing this, incidentally, allowing both the big tent generalist socialization and connection while also really being able to break into departments, clubs, and little hidy-holes where you can enjoy an ad hoc get together with friends and co-conspirators. Stuff that matters.”
  • SAZBEAN  |  WEDNESDAY, OCTOBER 9, 2013
    [Facebook] How Companies Use Content Marketing to Generate New Leads
    Over on the B2C side, however, Facebook dominated, used by a whopping 90 percent of marketers for sharing content. Traveling Salesman (Photo credit: John Fraissinet) What tactics are marketers using to generate new leads? That depends on whether you’re marketing B2B or B2C. For B2C companies, the hardest part is managing social media.
  • SAZBEAN  |  WEDNESDAY, JULY 24, 2013
    [Facebook] Key 2013 Marketing Trends to Watch
    Are you looking for the latest marketing trends? Wondering how the wide choice of devices and platforms are impacting marketers and consumers? According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game. News & Notes
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Facebook] A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries
    Throughout the 50 minute chat hosted by Facebook, Dynamo stayed on brand and on message. In fact I think he mentioned Facebook more than his interviewer – Facebook’s for EMEA, Nicola Mendelsohn. It was her openness to change and her view that the story is not something that she owned, or that was static that was interesting.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 25, 2015
    [Facebook] What Marketers Need to Know About the Pinterest Update
    As one of the younger siblings in an elite social media family, Pinterest has the distinct advantage of learning from it’s older siblings like Facebook and Twitter what works and what doesn’t, what turns users on and more importantly, with pinners what turns then off. The 411 on Promoted Pins. So how exactly do Promoted Pins work?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Facebook] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 5, 2015
    [Facebook] Social Media Legal Risks for Financial Institutions
    He authored three books including Fire over Facebook: A Primer on Protected Social Media Activity in the Workplace and Best Practice Guide for Managing Employee Social Media Use, and the Social Media Guide for Lawyers. Twitter | Facebook | Google+ | LinkedIn | YouTube |. This can significantly impact the […]. Author information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 15, 2012
    [Facebook] Social Media Good Samaritan donates tweets to save businesses
    Without Ray, nothing we did on Facebook or Twitter would have mattered. By {grow} Community Member Pavel Konoplenko . The story begins like any sweet story should — with delicious ice cream. first visited  Ray’s Candy Store , an old-fashioned, hole-in-the-wall family business, when I was strolling around New York’s East Village. 
  • STORIES THAT SELL  |  THURSDAY, NOVEMBER 11, 2010
    [Facebook] Why Companies Need to F-R-E-E Their Case Studies
    Finally, if you’re not sharing your customer stories on social media sites like Twitter and Facebook, you should be. Increasingly, people are mixing their business and personal into a single stream on Twitter and Facebook , and customer stories are of high interest. The results were pretty shocking. The Search Engine Effect.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] 20 Amazing Examples Of Brand Content Marketing Hubs
    That post has 23,000 shares and more than 210,000 likes on Facebook! And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. think it often helps brands who might need that little push into content marketing, to see what others are doing.
  • READYPULSE  |  TUESDAY, OCTOBER 1, 2013
    [Facebook] #Shoporg13 Brands with the Most Social Fan Photos (Infographic)
    With over 500 million photos uploaded daily to Facebook, Instagram, and Twitter we want to encourage you to find what is out there! The brands featured have the most Facebook, Twitter, and Instagram fan photos from August 25 – September 25, 2013. 2. Download the ReadyPulse Instagram Marketing Guide! How did we pick the retailers?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Facebook] Introducing the Definitive Guide to Social Media Marketing
    Facebook, LinkedIn, and Twitter). For example, in a depersonalized search of the keyword “Marketo,” three of the top five organic search results that appear are our accounts on social platforms: Twitter, Facebook, and LinkedIn. 4. If not, you’re missing out on a huge audience base. Marketing #FOMO, anyone? Increase Demand.
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [Facebook] What Marketers Can Learn about Digital Storytelling from Humans of New York
    When I log in to Facebook or Instagram, there are always posts I scroll by without pause—the political rants, the posts about someone’s relationship, and the ones about what you had for dinner. million Facebook fans, or 5.4 HONY thrives on social media—Facebook Likes, comments and shares, and the same with Instagram and Twitter.
  • TOM PISELLO  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] Social Media ROI a Requirement for 2011
    Facebook seems to have the most favorable ROI ratings so far, with 35% indicating superior or average ROI, but with so many not knowing for sure, it’s hard to tell what the results will be until clearer measurement systems are put in place. Pisello Alinean Social Media ROI
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Facebook] How to Determine Which Social Media Site is Right for Your Business
    Your customers and potential customers may not all be using Twitter or Facebook. In this example, Twitter and Facebook are by far the highest traffic generators. In this example, Facebook is by far the highest lead generator. LinkedIn, Facebook, and Twitter have each delivered a significant number of customers. Reach.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Facebook Post Engagement Stats. The study revealed that sharing is not new, it’s just evolved from face-to-face and verbal sharing, to information age sharing with more up-to-the-minute information via Twitter, Facebook, Instant Messenger, texts and email. Shocked? It’s more common than you might think. Why Do People Share?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 14, 2015
    [Facebook] Use Voice and Emotion for Positional Content
    Twitter | Facebook | LinkedIn | YouTube |. When developing content for your social media channels, it’s easy to go “off brand.” And that’s okay. In fact, using emotion to drive your content is often essential to delivering an effective viewpoint or voice to your consumer. Author information. Justice Mitchell. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Facebook] What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook
    The show launched a photo builder tool called the “ Name Lab ” where fans can create a Facebook cover or profile photo with their names written periodic elements-style. by Amanda Batista | Tweet this Heisenberg has returned. Tactically, modern marketers can learn a great deal from the brand’s engagement initiatives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Facebook] A different way to think about social media ROI
    Was it something they saw on Twitter or Facebook a month ago, a newspaper ad, a drive-time radio spot, or a powerful recommendation from a friend? No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. Before I get to my perspective, I would like to declare two caveats.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 19, 2010
    [Facebook] It’s Time to Fire Your Sales Team!
    facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite News oracle oracle crm on demand Salesforce salesforce.com social selling twitter Web 2.0If you are in a leadership position for a sales team you should pay attention. Are you overseeing a team of sales dinosaurs? Prospecting Sales Sales 2.0 Dreamforce Enterprise 2.0
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 18, 2010
    [Facebook] Top 20 Social Selling Articles I Suggest You Read
    facebook jigsaw linkedin Microsoft Dynamics Sales Sales Intelligence sales productivity sCRM selling power social media social selling twitter Web 2.0Sales 2.0 Social CRM B2B Content Marketing CRM customer 2.0 Enterprise 2.0
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Facebook] Thanks everyone for a great birthday!
    Twitter, Facebook, Linkedin you name it, everyone knows it is your birthday. In the world of social media, everyone knows it is your birthday. Thanks, Matt. Google knows it. ESPN knows it. Now I have 6,314 Twitter followers. And so many old friends from high school and my home town of Madision, Indiana. Find New Customers Florida Notre Dame
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Facebook] B2B Company Websites
    Other online properties linked to site such as Facebook Page, Twitter ID, Plancast, other social media ties. Are corporate websites losing out their own Facebook pages? I we seemed to have established in a previous that Facebook isn’t where it’s at in B2B, Twitter and LinkedIn are better. Advice from Marketing Peers.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 14, 2012
    [Facebook] 5 Steps to Measuring B2B Social Media Marketing
    To determine the value of a Facebook like, use this equation. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who properly measure their social media marketing efforts are able to make improvements faster, gain greater customer engagement and increase profitability. Then measure your share of the conversation.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Facebook] 9 Tools to Help Fix the Customer Experience Gap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 9 Tools to Help Fix the Customer Experience Gap by Joe Ruiz - Maximize Social Business. My wife and I decided it was time to replace our washer and dryer. We used technology and our networks to determine the brand that would best suit our needs. Customer Experience Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Facebook] Is Video An Opportunity For Marketers?
    Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Absolutely! Are marketers scared of video?
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Facebook] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Step 1: Identify Your Audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 17, 2016
    [Facebook] Brand bullying and other things that need to change
    Apparently this is the way to go now, according to Facebook. Facebook and Snapchat at war, and four other groovy media trends. Apparently this is the way to go now, according to Facebook. In the future, chatbots will be at the center of customer service and every shoe department will have a ladder. Ready for some fun?
  • BIZIBLE  |  FRIDAY, DECEMBER 18, 2015
    [Facebook] A B2B Marketing Wish List: From The Feasible To The Far-Fetched
    andrew : Going a little bit broader, how about if LinkedIn gave a little help to their B2B marketer friends and caught up to Facebook Ads’ capabilities? LinkedIn has the ideal audience for B2B marketers, but Facebook’s ad experience just seems more developed and easier to use. lauren : I feel like this needs a theme song. Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Facebook] What are the boundaries of inbound marketing?
    The business case for content marketing consistency If I were the King of Facebook … Coming clean on Facebook reach The Time for Twitter is NOW. The dynamics of our age are unprecedented and exciting. For example, let’s say we were in the 1970s. On the surface, this would seem to break the inbound promise. Or does it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 6, 2012
    [Facebook] How to turn blog readers into brand advocates
    Add them as a friend on Facebook or other social network. By  Srinivas  Rao, Contributing {grow} Columnist. If you have been blogging for more than a few months than you have super fans whether you know it or not. You just have to keep an eye out for them. Fortunately there some key indicators. They comment regularly. Approachability.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Facebook] 5 Reasons Your Company Should Be Blogging
    Twitter and Facebook are ideal platforms for quick, short-form messaging – and are incredibly important – but a blog allows you to really dive deep into the topics and trends that matter in your industry. ” Dave Kerpen of Likeable Local. Growing Your Business in the Digital Age. use link or see badge). ” (Agreed!).
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Facebook] 5 Tips for a Fantastic Marketing Conference
    Embrace the conversations by setting up Twitter hashtags, Facebook pages about the event, or other channels for people to share. ExactTarget created a “ Social Media Lounge ” space that automatically posted tagged Tweets , Instagram photos, and Facebook posts. Start off by introducing the problem. What made it stand out?
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