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  • HUBSPOT  |  THURSDAY, JULY 29, 2010
    [Facebook] Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing
    Other Key Research Findings: 71% of business executives surveyed worldwide indicated they were promoting their Twitter , Facebook or other social media presence in their email marketing messages (Source: StrongMail research). In fact, Ben & Jerry's recently decided to drop email marketing in favor of social media in the UK.
  • HUBSPOT  |  TUESDAY, DECEMBER 24, 2013
    [Facebook] 6 Ways to Get More Leads With Mobile Marketing
    Kings makes it clear to customers entering the facility that if they like the Kings Facebook Page, they will receive free shoe rentals for that day. So of course, many customers pull out their mobile device, go to Facebook, and like the Kings page. This post is an excerpt from our ebook How to Generate Leads with Mobile Marketing.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Facebook] Infographic: The Secret Formula for the Perfect Viral Share
    Written posts with at least one picture are more than twice as likely to be seen on both Facebook and Twitter. million followers on Instagram, almost two million on Twitter and more than a dozen Facebook sites with millions more of his fans. Ironically, this one is from the Olympics instead. Thanks Mom! Going Social with Photos.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Facebook] How to Learn Social Media Marketing: 41 Resources for Beginners
    This 61-page ebook will show you how to use Twitter to drive real business results, and generate leads. 4) The Guide to Facebook Business Page Timelines. This book shows you how to connect and start creating meaningful connections in less than two hours. 4) The Ultimate Guide to Facebook Advertising. This is not going to bring results.
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Facebook] How to Be Successful on Twitter: 9 Surprising Stats to Know
    You can even tag other users in your photos -- just like on Facebook! 2) Tweets from businesses with a URL placed in the middle of the tweet are 26% more likely to get retweeted than those with a URL placed at the beginning or end of the tweet. and what doesn''t. Click to tweet! ). Are you using images on Twitter yet? Click to tweet! ).
  • INBLURBS  |  MONDAY, DECEMBER 20, 2010
    [Facebook] Getting found online with social media SEO
    Social media sites like facebook and LinkedIn are one of the best ways to share your content and get recognized online. Facebook. Getting found online is now very easy with the help of social media SEO. There are many websites that help you to get found online. By sharing your expertise, you get found online very easily. Slide share.
  • SAZBEAN  |  SATURDAY, JULY 2, 2011
    [Facebook] Top Internet Strategy, Marketing & Technology Links – Week of July 1, 2011
    Innovative Facebook Campaigns to Learn From  (Mashable). Here are the top Internet strategy, marketing and technology links for the week of July 2, 2011… Companies Are Erecting In-House Social Networks  (NYTimes). The 50 Best Social Media Blog Posts In The First Half Of 2011  (Simply Zesty). What Are Your Social Media Photo Rights?
  • SAZBEAN  |  THURSDAY, AUGUST 5, 2010
    [Facebook] Socialize Gmail with Rapportive
    Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more.  By logging into Rapportive, you can also leave notes for later right on their profile. Social Information.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Facebook] Is Empathy The Secret Ingredient To A Social Business
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough. What is a Social Business?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] Personas Are Great (Except When They Suck)
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Facebook] 43 Bright Ideas for Promoting Your Lead Gen Content
    Facebook. 1) Change your cover photo to be branded for the piece of content you just launched. To learn more about the shelf life of your Facebook posts, check out our post here. . 35) Boost the engagement of an organic Facebook post by putting some money behind it. But that''s where lots of us get stuck. What  Social Media.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Facebook] 4 Trends Shaping B2B Marketing in 2011
    Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. How do you foster engagement on Facebook? Wiley, 2011). Follwer her on Twitter @marketingprofs. Like at the start of a new year. Social media = Lots of room for improvement.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 21, 2011
    [Facebook] Bootstrapping Your Sales and Marketing: Part 2
    Nothing like a quick Tweet or Facebook Status Update to elicit a bunch of useful replies about reading preferences. You can also use Facebook’s survey tool to make it a more structured interaction. Last week I gave my 5 tips for bootstrapping sales and marketing for small businesses. You likely won’t need a full-blown (i.e.
  • INSIGHTIQ BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Facebook] ESPN's John Kosner: "You are what your record says you are"
    In fact, the only digital properties that can claim more "total minutes" generated by this audience are Google, Facebook, all of the Yahoo sites combined, and all of the Microsoft sites combined. . Or perhaps more importantly, you are what you say you are. And They can't compete with Yahoo on uniques, so they're creating a new currency. 
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 3, 2012
    [Facebook] Deliver Results With A Search-Driven Marketing Plan
    Update our Facebook page…no? Why should any marketer consider a search-driven marketing plan? Can’t we just take what we did last year, do 80% of that and add some new bits? You know, we’ll add in some social strategery and what not. Create some viral videos. “how much” and comparison terms like “vs.”
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Facebook] 7 Social Media Time-Sucks to Eliminate Today
    Your Facebook presence is also spread out across multiple Pages. It doesn't matter if Facebook, Twitter, and LinkedIn are the most popular social networks overall. But another very important thing inbound marketers must optimize is time. Yes, compared to outbound marketing, inbound marketing saves money and is much more effective.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Facebook] Google+: The Time is Now for Your Business
    It’s not a Facebook replica.  In fact, it’s far from it.  G+ focuses on “Circles”, a function that lets you drag-and-drop your contacts into literal circles that enable you to classify them into customizable groups. This Don’t just copy and paste the same posts from Facebook or Twitter.  The time is now for Google+. Other.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Facebook] 60 Proven Ways to Increase Your Online Marketing Influence
    While some of the advice was obvious, like create valuable content or get on Facebook, what resonated was that these experts – all of whom have influence online, so they do know what they’re talking about – were passionate about their one or two tips. Try Facebook advertising. Follow better people. 7. ’ 10.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Facebook] Chart: The Summer of the Small Business Social Boom
    Quite a few of these customers are growing at a very fast pace and are attracting alot of attention on traditional social sites like Facebook, LInkedIn, and Twitter, but also on less talked about, but high volume social discovery sites like Quora, Reddit, and StumbleUpon. Those customers ?with What is going on? 
  • WRITTENT  |  TUESDAY, APRIL 23, 2013
    [Facebook] 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
    LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. Much like on Facebook, the first thing visitors to your LinkedIn company page will see is your banner image. Much like Facebook, LinkedIn conveniently offers analytics and insights to brands. Company Pages. 1. Listen.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 14, 2010
    [Facebook] Shadow Pipeline – accounting for the missing dollars
    Share this on Facebook. Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact in real time? Not really.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 25, 2010
    [Facebook] The Perfect Storm in Customer Service
    Share this on Facebook. Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. But the back side of those objectives is where the perfect storm lives! Just ask Dell regarding their batteries that caught fire. Tweet This! Digg this!
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 27, 2015
    [Facebook] Stop Letting Your Customers Talk to Strangers
    They can write, they can design, they can use Twitter and Facebook and Instagram. Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? Have I got a job for you. Others stick them inside of customer service because they are used to being yelled at. think it belongs on its own.
  • CEEKUE  |  SUNDAY, JULY 11, 2010
    [Facebook] Philips On Linkedin
    It is never a short term project Getting yourself a Twitter or Facebook account is only a small part of the job. An interesting interview a couple of days ago with Philip’s Global Director of Online Hans Notenboom on the Linkedin Blog. Especially the three tips that Notenboom gives for social media engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Facebook] Where does social media fit in the marketing mix?
    Understanding the moving target of Facebook reach The Future of Twitter. A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? How has it changed? Is it really about connection? Is it still a way to engage with customers? Have you listened to our podcast yet?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    James Wu | Facebook | Google+ | LinkedIn | Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit? A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.”  Wu contributes a monthly column on Social Media and Employment Law.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Facebook] How to Convince Your Boss to Invest in Social Media Marketing
    Next, take the same approach with Facebook, Twitter, and YouTube. You can also prove that competitors are on social media simply by searching for each of them on the most widely used networks -- including LinkedIn, Facebook, Twitter, Pinterest, and YouTube -- and outlining your competitors’ activities. How to Respond.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Facebook] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! You do!
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Facebook] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! You do!
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Facebook] 31 Easy Ideas To Create Content Your Customers Want
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. And you don’t need to sacrifice quality.
  • PAUL GILLIN  |  FRIDAY, APRIL 13, 2012
    [Facebook] More Influence Hocus-Pocus
    There are a number of ways you can increase your Unmetric score such as increasing your engagement on Facebook or responding to queries quicker on Twitter,” the sidebar helpfully suggests. A Chicago company called Unmetric has just raised $3.2 million so it can develop yet another secret metric that purports to measure online influence.
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Facebook] Why your social business platform doesn’t have 100% adoption
    While Facebook brags about having one billion active users, and Google Plus and Twitter seem to be around the 500 million mark, there are still many more people who do not use them than people who do. Just don’t expect it to look Facebook-ish. Photo credit: Wikipedia. illustration by Aaron Kim). ” (Source: Wikipedia ).
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Facebook] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
    Jobvite found that 69% of all HR recruiters expect hiring to become more competitive in 2015, especially regarding social recruiting on LinkedIn and Facebook. "Find a job," they said. It'll be easy," they said. Ahh, if only. For most of us, though, finding a job is pretty darn difficult -- especially one we're passionate about. and much more!
  • SYNECORE  |  SATURDAY, JUNE 15, 2013
    [Facebook] The Best Branded Content of the Week: June 15, 2013
    Sometimes it appears as a video , sometimes an infographic , and other times integrated into a social app like Facebook. Jell-O’s latest content offering utilizes Facebook to create an all new way to play with your food. Using this Facebook app , you can create secret 130-character messages and then share the link with friends.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 2, 2010
    [Facebook] Marketing Miracle No. 1: Walking on Water
    Share this on Facebook. Barb Cote. It’s no longer good enough to provide our clients with innovative ideas and measurable results. In the current recessional climate, we need to be Marketing Miracle Workers. In our Client Satisfaction survey, we ask our clients to rank us on the “can’t imagine doing business without SIGMA ” factor. link].
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Facebook] Out with the Old (Marketing) And In With the New
    This powerful concept means getting found online through search engines and on places like Facebook, Twitter, and YouTube – sites that millions of people use to find answers every day. “It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”. Charles Darwin. No Pain. No Gain.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 19, 2010
    [Facebook] 5 Tips for Developing Strong Buyer Personas
    What do you think?  We welcome comments and sharing on Twitter, Linkedin, Facebook, etc. Buyer Personas are the foundation of great B2B marketing. Without personas, you simply cannot be great at demand generation. Personas are needed to tell you where to launch your campaigns, what topics to cover, what content you need, etc. What about IT?
  • E-STORM  |  THURSDAY, JULY 22, 2010
    [Facebook] Yahoo! will cease to exist by July 2012 [Insert purple exclamation.
    ranked as the top display ad publisher for March of 2009 with 43 billion ad views, or 13% of market share.   For comparison, Facebook achieved about 25 billion ad views at the time (8% market share). [1] Now fast forward the recession some more to a year later, where Facebook has leapt to the #1 spot with 16% share pushing Yahoo!
  • THE POINT  |  THURSDAY, OCTOBER 8, 2009
    [Facebook] Is Social Media Wasted on PR Agencies?
    For those companies just dipping their toes in the social media waters, my advice is to look at blogs, Twitter , Facebook et al not just as PR tools, but as a key part of their overall demand generation and lead management strategy. First, let’s get this out of the way: I know some very smart people in the PR field. Reasonable enough, right?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Facebook] B2B Social Media Marketing Statistics to Ponder
    Facebook: 800 million users. Three spikes in Facebook activity tend to occur on weekdays at 11:00 a.m., 3:00 p.m. by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. But what are the numbers to know behind the most popular social media platforms? and 8:00 p.m., and 6 p.m.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Facebook] 7 Company Blogs We're Seriously Crushin' On
    That time you opened up a random link from Facebook, only to discover a smile creeping across your face because the link is from a blog you just can''t get enough of? Example: Breakup Letter With Facebook. We''ve all had professional crushes before. Remember the last time you walked out from a meeting with someone you really admired?
  • VIEWPOINT  |  TUESDAY, MARCH 4, 2014
    [Facebook] 3 Ways Inbound Marketing Is Hurting Your Business (#3 Is the Most Surprising)
    They can be found on Twitter and Facebook Inbound marketing is all the rage. Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board. But there are problems with inbound marketing. Inbound Marketing Problem #1: Too Many Leads.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Facebook] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15 by Neal Schaffer - Maximize Social Business. The Marriage of Marketing and IT It’s “game on” for Chief Marketing Officers (CMOs). The biggest driver of this tech spending binge?
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 6, 2014
    [Facebook] 3 Things Your B2B Content Marketing Is Missing
    Column Two: share these assets on Facebook on these days. B2B marketers are running around in circles trying to find the magic formula to successful content marketing, and it can be stressful wondering if something as important as your efforts in this area are going unrewarded. Oh, it seems so obvious, doesn’t it? Measurement. Track clicks.
  • SYNECORE  |  FRIDAY, JUNE 27, 2014
    [Facebook] What is Integrated Digital Marketing (IDM)?
    TRANSCRIPT: Many businesses understand the need of having some sort of digital presence, whether it be a Facebook page or a Website. Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website ? Or to have just a strong social media strategy?
  • SAZBEAN  |  WEDNESDAY, JULY 18, 2012
    [Facebook] Five Ways Marketers Ruin Social Campaigns
    You’ve seen the brands that put everything into Facebook and push links to their content on other platforms? You may not be able to predict the viral success of a social campaign, but you can definitely set one up to fail. From my perch in the agency world, I’ve observed that clients have the tendency to make the same mistakes.
  • SAZBEAN  |  FRIDAY, MARCH 23, 2012
    [Facebook] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    According to StatCounter, the half-life of a shared link on Facebook is about 3.2 News happens in a flash, and thanks to social media, it travels even faster. So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. Why is it important to be fast?
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Facebook] Case Study: Using Integrated Digital Marketing to Sell Old Books
    The site also contains social share buttons linking to solid presences on Facebook and Twitter. On Facebook, there is a lot of visual interaction and well-coordinated messaging with the website. Sometimes cutting-edge marketing is found in the unlikeliest of places. VISUAL AND INTERACTIVE. Pretty slick. DYNAMIC AND PERSONAL. Snappy.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 11, 2013
    [Facebook] What Did I Learn About Social Selling to Prepare for 2014?
    They use Facebook at home, but haven''t correlated using LinkedIn as anything more than a resume. Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. We are about to close out an incredible year. As a sales professional, you can’t deny the changes.
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Facebook] New York Times Rolls Out Annoying Ad Format, and Other Stories You Missed Today
    If you haven’t been on Facebook for the past day or so you may not have seen the roughly four trillion posts about the latest good news: The Supreme Court ruled that same-sex couples are entitled to federal benefits, and also declined to rule on a case in California, which clears the way for same-sex marriage in that state. Go gays!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 25, 2012
    [Facebook] Add a blog and blogging to your New Year’s resolution
    Photo credit: ELTMAN. In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform. In many ways, blogging made me. In any age other than this one, would I have been able to do any of this?
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 23, 2010
    [Facebook] K’s Top Five for the Week – December 23
    Share this on Facebook. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important. Before you rush off to eggnog and mistletoe, I wanted to share with you my top five picks for this week. Tweet This!
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Facebook] 5 Reasons Your Company Should Be Blogging
    Twitter and Facebook are ideal platforms for quick, short-form messaging – and are incredibly important – but a blog allows you to really dive deep into the topics and trends that matter in your industry. ” Dave Kerpen of Likeable Local. Growing Your Business in the Digital Age. use link or see badge). ” (Agreed!).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Facebook] The Rise of Social Selling
    It also includes other user-created content like Twitter, blogs, YouTube and Facebook. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Basically, it starts with social media -- which is simply user-created content. Your LinkedIn profile is a great example. Making connections.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [Facebook] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%). I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 22, 2011
    [Facebook] What’s Wrong with Your B2B Web Site?
    Does each page on your web site have a few actions a visitor can take such as subscribing to your blog or newsletter or following you on Facebook or Twitter, so they are not forced into an “all or nothing” call to action? (By “all or nothing” I mean the one where the web site says “ Contact Us!” Tweet.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Facebook] Stories (Not Ads) Help Brands Connect With Millennials
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? They’re listening and receptive.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Facebook] The Expanding Role Of B2B Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 11, 2010
    [Facebook] Why your company may not need social media
    They have a Facebook page and a Twitter account but is this where they should spend their primary marketing effort?  No.  As a marketer I would probably spend money on fans to blow the heavenly cinnamon smell out onto the airport concourse! Share this on Facebook. Let’s have some fun with my buns.  Cinnamon buns, that is.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, DECEMBER 21, 2010
    [Facebook] If You MUST Write A Press Release, Do It Better
    Plenty of people use “blogs,” “Twitter,” “Facebook,” or “LinkedIn” but “press release” barely registered. At Schwartz Communications’ breakfast roundtable on content marketing last week, attendees were asked to rank which channels they used to get the news out about their company. That led one attendee to ask why. OK, maybe not for everyone.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Facebook] The Top Social Media Topics On the Minds of Real Marketers
    Many marketers were looking to go beyond the basics of merely posting on Facebook and wanted to move towards a more measurable strategy. How do you generate a social lift that goes beyond a Facebook “Like”? As an example, instead of just a fishbowl at an event, “Like” us on Facebook to win an iPad. The common denominator?
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Facebook] B2B Blogging Gets Publishing Discipline
    Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Holy cow!
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Facebook] 5 Ways to Redefine and Retell your Brand’s Story
    boutique might target Pinterest, Instagram and Facebook users while a computer repair service might target Facebook, Twitter and LinkedIn users. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly. It’s time to redefine and retell your brand’s story. Here’s how: 1.
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Facebook] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • SAZBEAN  |  TUESDAY, FEBRUARY 8, 2011
    [Facebook] Social Media in 15 Minutes Per Day
    For many small businesses this may be Facebook or Twitter or LinkedIn, but do a little bit of research to make sure you’re getting the most bang for your buck. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). Sometimes these are the same places, sometimes not. Thoughts?
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 9, 2011
    [Facebook] Marketing Trends for 2011
    Faced with opportunity and great tools (Facebook, LinkedIn, Twitter and blogs) companies will create task forces and teams to brainstorm, investigate, leverage and launch new ways to generate revenue and satisfy customers.   From Twitter to blogs to Facebook, consumers are in control and this trend is red hot. Advice:  ROI?  R.E.M.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Facebook] Social Media Secrets To Build Your Personal Brand
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products.
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Facebook] Getting REAL Social Media Numbers & How to Host Successful Webinars w/ @DanZarrella [@InboundNow #21]
    He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison. Facebook marketing tips & tricks. Using new Facebook features. Play around with sponsored tweets, Facebook events and ads, and blog or email list advertising. Facebook Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Facebook] Oops! I made this Social Media mistake. How about you?
    Proud of their impressive Twitter followings, Facebook crowds and Klout scores they are lulled into a false sense of security. By Stanford Smith, Contributing {grow} Columnist. Many passionate and hardworking social business operatives are making a business-killing mistake. Their error is simple. This is How Social Business Works. It’s easy.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Facebook] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    All of your employees have networks and many of them actively engage in social networks – Facebook, Twitter, Pinterest, and LinkedIn. The core of my strategy is networking, both online and off. I’ve got a robust LinkedIn presence, and I’m active on Facebook, Twitter, Pinterest, and Foursquare. Photo credit: Wikipedia. The result?
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 17, 2011
    [Facebook] The Best Sales Groups on LinkedIn
    technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more. technology, software, strategy, social media, blogging, LinkedIn, Facebook and Twitter. LinkedIn has quickly become one of the most effective and business-savvy social networking sites. Sales Best Practices. Owner:  Laurent J.V. Sales 2.0.
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 18, 2010
    [Facebook] Top Infographics for b2b marketers
    Facebook visualised: commissioned by Mashable, it captures all the topline Facebook stats you need to know       .      .  . 4.  Infographics are all the rage: visual representations of data that are both beautiful and enlightening. Web trend map: plots the Internet’s leading names and domains onto the Tokyo metro map        .
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Facebook] 12 B2B Social Media Predictions for 2012
    In the consumer world, many companies send their visitors directly to Facebook. This strategy seems to be based on the fact that people are already on Facebook and why should companies encourage them to leave the environment. 2012 is going to be a big year for adoption of social media for B2B companies. Don’t listen to them.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Facebook] What makes an effective knowledge worker? (Gurteen Knowledge)
    Will Facebook displace LinkedIn as "the social network for business"? The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. What makes an effective knowledge worker? Monday 2 October 2006 17:50 GDT. Title What makes an effective knowledge worker? Weblog Gurteen Knowledge Weblog. Posted Date Monday 2 October 2006 17:50 GDT.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Facebook] Commercial Misconduct: The Worst TV Ads Ever
    Facebook: Chairs Are Like Facebook. There''s really nothing I can say about this Facebook ad that this (NSFW) parody video didn''t already cover. I''ll let you enjoy. :). It was a simpler time, back then … before the rise of DVRs and streaming video services. watching the programming that the TV stations were broadcasting.
  • PAUL GILLIN  |  THURSDAY, JULY 25, 2013
    [Facebook] Attack of the Customers Roundup, July 25, 2013
    In the case of customer service, that’s something apparently ignored by many businesses.Only 44 percent of the top 25 online retailers respond to complaints on Facebook within 24 hours according to the data compiled by Desk.com. . Revisiting the Facebook ‘Other’ folder disaster. Open this article. Open this article.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 14, 2013
    [Facebook] First Generation Social Selling: Smart But Not Quite Smart Enough
    Insights also give you clues about the mindset and interests of your prospect from social activity such as tweets and Facebook posts. First Generation Social Selling: Smart But Not Quite Smart Enough. Social Selling 1.0 is a good start, but its not enough for today’s hyper-competitive sales environment. With Social Selling 1.0 It’s static.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Facebook] 12 Important Places You're Forgetting to Add Calls-to-Action
    On Facebook Page: Facebook offers several opportunities to get your CTA out there: via a custom business page tab , through Facebook Ads and Sponsored Stories, and through wall posts on your page. Do your landing page offers generate a high conversion rate but few actual leads? it's a content promotion problem.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Facebook] 8 Examples of Brilliant Healthcare Marketing
    June 7, 2015. 3) Anne Arundel’s Medical Center: Stachie Facebook Contest. Anne Arundel Medical Center Official Facebook Page on. Over four years ago, in order to raise awareness about breast cancer and the need for early detection, Carilion Clinic of Virginia’s Roanoke Valley started the “Yes, Mamm” campaign. Posted by.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 30, 2010
    [Facebook] Why Regularly Updated Content is so Important
    Hint: They may not be Twitter, Facebook or LinkedIn — look outside of the box (industry publications, forums, associations, etc.). You hear it all the time — regularly updated content is vital for your business. Not only is it true, but Tom Nixon over at IdentityPR has a great post on exactly why that’s the case.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Facebook] The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?
    Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” Facebook, for example, allows companies to “promote” their posts on my Facebook feed, but it also offers sponsored banner ads. Intentional?
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 6, 2011
    [Facebook] K’s Top Five for the Week – March 6
    Share this on Facebook. Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach. The other three posts talk about content marketing. What to create. How far to explore it. Enjoy! And the other?
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 24, 2013
    [Facebook] Are Your Social Media Messages Turning Off Buyers?
    What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. Are you turning off your buyers before they buy? Some people took our advice and began populating the same messages everywhere.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 30, 2010
    [Facebook] Digital Activism Decoded is now available on Amazon
    The media have recently been abuzz with cases of citizens around the world using digital technologies to push for social and political change from the use of Twitter to amplify protests in Iran and Moldova to the thousands of American nonprofits creating Facebook accounts in the hopes of luring supporters. My chapter is on the Digital Divide.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 19, 2013
    [Facebook] Listen. Ask. Share. It’s Time For Agile Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. love to create.
  • WEBBIQUITY  |  MONDAY, APRIL 1, 2013
    [Facebook] The Social Media Sick Day
    The top social networks for business are Twitter , LinkedIn and Facebook. Facebook allows you to change the date so you can plan your posts to update while you aren’t even online. There are many tools for managing your accounts so you can have your tweets automatically post to Facebook and have your blogs automatically post to Twitter.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 19, 2013
    [Facebook] How to Pick Keywords That’re Kind of a Big Deal
    If you type in the term: “Facebook” on the Google AdWords Keyword Tool, you’ll get this result: Competition: Low. This means, there aren’t very many websites or companies using “Facebook” as a keyword, however, 3.7 So let’s cover the basics first: What exactly is a keyword? found on your site.
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 1, 2010
    [Facebook] B2B Lead Nurturing and Social Media
    It's right up there with Twitter and Facebook. In a LinkedIn discussion, I posted this response a few months ago to try and lay out a more integrated way of looking at the role I see social media playing within an integrated marketing strategy. thought it might be useful to share it here. answer them. So what gets credit for the lead?
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Facebook] Colleges and Universities Lead the Way with Social Media Adoption
    There is no other industry that can claim this sort of adoption: 98% are using Facebook. They might include a variety of blogs from students and faculty alike, or have interactive maps with video included, or include easy links to Facebook or an RSS-feed. Social media is not just some fun tool that everyone is using these days.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 18, 2013
    [Facebook] Social Prospecting: Using Twitter For Industry Trade-Shows And Conferences
    This person had been very unengaged in our conversation (checking their phone for email, texts, or Facebook) and you could tell they were not very interested in what I had to say. Recently one of our Directors asked me to speak with his teleprospecting team on leveraging social media channels for prospecting. think not!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Facebook] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    Engage Facebook custom audiences with AdFocus to deliver ads and meaningful experiences through trusted social networks. by Eloqua | Tweet this Is your organization customer obsessed? While the history and sentiment of customer obsession has been around since the dawn of marketing, how we achieve customer obsession has changed.
  • ENGAGE  |  TUESDAY, OCTOBER 23, 2012
    [Facebook] Email Marketing: 5 Tips for Using Symbols in Subject Lines
    For the August 2012 Engage Newsletter, the A/B test consisted of two subject lines: Test A: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos ?. Test B: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos. And if it doesn’t you should sign up. Okay, two second pitch is over. How appropriate, right?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Facebook] Content Curation Grows Up, Original Content Still Key
    Post Comment › Subscribe for updates Comment Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This what is Highlighter? To find the best and most relevant content and bring it forward. Heres what they found.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Facebook] What Is Content Marketing? It’s Starts With Culture!
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. It is not a campaign.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Facebook] 3 Traits Of Superstar Marketers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. What separates the best marketers from the rest? couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Empathy.
  • MARKETING GENIUS BLOG  |  MONDAY, OCTOBER 25, 2010
    [Facebook] Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
    Share this on Facebook. Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Interestingly, most of these practices can be tied to Marketing Automation.
  • PUZZLE MARKETER  |  WEDNESDAY, OCTOBER 10, 2012
    [Facebook] The Rise of Real-Time Bidding. Is Your Business Behind?
    Since the preliminary data from Facebook Exchange hit the streets last month (“Facebook Partners Say Exchange Increased Ad ROI By Up to 20X”), small businesses have taken a new interest in real-time bidding. Below is a guest post by Aubree Parsons , a bright and energetic writer/journalist focused on many topics including marketing.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] Content Marketing Trend: “Micro-Content”
    Last year, VaynerMedia created “Save Your Token,” a voting system on Facebook where consumers could choose their favorite Monopoly pieces to save and vote on a new piece. By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend. VaynerMedia’s Foray Into Micro-Content. Vine and GrapeStory. Content Marketin
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 5, 2011
    [Facebook] Savvy Speaks: Marketing Principles that Never Go Out of Style
    Of course, that changes over time, but if your customers aren't into the latest social media craze, don't bother spending a great deal of time and resources trying to figure out Twitter, FaceBook and the rest. If there's one thing you can count of in the world of marketing, it's that there's always something shiny and new to chase down.
  • MEASURABLE MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Facebook] Gap's Re-Branding Misfire
    Within a few hours of being released an enormous flood of negative public opinion was posted across the internet from Twitter to Facebook and the usual chaos ensued. As stated by the Gap on their Facebook Page: Please not the 2010 likes and 556 comments this post received since it was posted on Monday. What happened?
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