HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Facebook] 43 Bright Ideas for Promoting Your Lead Gen Content
Facebook. To learn more about the shelf life of your Facebook posts, check out our post here. . 35) Boost the engagement of an organic Facebook post by putting some money behind it. You can also use Facebook’s Lookalike Audiences to promote content people similar to your fans. But that''s where lots of us get stuck. What
MODERN B2B MARKETING | TUESDAY, DECEMBER 21, 2010
[Facebook] Why Most B2B Social Media Marketing Fails (And How To Fix It)
It takes more than opening accounts on LinkedIn, Twitter or Facebook. To learn more about B2B social media and how it helps business move forward, subscribe to the Modern B2B marketing Blog , follow @Marketo on Twitter or like us on Facebook. . by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 21, 2012
[Facebook] Kred tries to one-up Klout by taking influence to the masses
Andrew Grill: When we gained access to the Twitter firehose back in 2008, we developed our architecture to be able to handle the masses of data that come from sources like Twitter, Facebook, and the ever-growing social networks. Click here if you can’t see the video of Kred Story. So what does this mean to you ? Tweet.
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 5, 2014
[Facebook] 3 Trigger Marketing Tips To Improve Engagement
When holding a visitors’ attention, you are not only competing with your competitors, you are also competing with Buzzfeed, the news, and Facebook feeds, so show your excitement that visitors are choosing to spend their time with you. He frequently writes about using content effectively and getting the most from it. His trick?
LEADER NETWORKS | TUESDAY, JUNE 12, 2012
[Facebook] Social Insurance- Getting Back To The Basics Of Relationships
Some examples include The Progressive Girl on Facebook where a person can talk to the Flo, play games and see her garden gnomes as she prepares for summer. When was the last time you thanked your car or home insurance agency for helping you? Probably never-- if you are less than 80 years old. She has over 4.1 Your mileage may vary.
WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 1, 2012
[Facebook] Is It Really All About Relationships? Yes, It Is!
While many people were attempting to quantify the “value” of a Facebook Fan or a Twitter follower I felt they were asking the wrong question. Measurements like people talking about you on Facebook and watching for the RT’s and mentions on Twitter (or check-ins on Foursquare) are more likely to give you an idea of value.
THE POINT | WEDNESDAY, MARCH 6, 2013
[Facebook] Maker’s Mark: PR Debacle or Social Media Genius?
The same message also appeared on their Facebook page (image above.) By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker’s Mark , a distiller of small batch bourbon based in Loretto, Kentucky. We realize we can’t lose sight of that. Let’s translate, shall we? Group hug.).
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 7, 2012
[Facebook] Top 10 Tips for Exhibition Marketing in the Social Sphere.
One of the best tricks to effectively use Hoot Suite is to assign multiple social accounts including LinkedIn, Facebook, & Pinterest so you can control which tweets go to which areas to secure the best exposure. Facebook for Business – This is not just a personal tool, it has become irresistible for business.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 19, 2011
[Facebook] Savvy Speaks: Google Plus What?
Until then, I'm going to hang back and chat about it on Facebook and Twitter. Users, particularly business users, are wary of Facebook's ever changing privacy policies and usage agreement. Only my Twitter followers and Facebook friends were following me. So what does that mean for your social media marketing strategy?
WEBBIQUITY | TUESDAY, MAY 8, 2012
[Facebook] Numbers Game: Putting Analytics into Perspective
The click through rate from Facebook may be high, but few products are being bought. few primary attributes should serve as the basis for determining what’s worth a call for agency resources, such as monitoring actual sales as opposed to casual “Likes” on a Facebook page. Guest post by Hernán Gonzalez. Good Question.
SAZBEAN | SATURDAY, OCTOBER 19, 2013
[Facebook] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
Best Of News & Notes
SAZBEAN | FRIDAY, MAY 3, 2013
[Facebook] Are You Listening?
If you cast aside all of the social media talking heads, the biggest way in which channels like Facebook and Twitter are different from our traditional broadcast mediums is the fact that they are multi-directional in nature. 'It’s admittedly a tired stereotype. Are you really listening? – Are You Listening? News & Notes
SAZBEAN | FRIDAY, DECEMBER 14, 2012
[Facebook] Don’t Forget The “Marketing” in Content Marketing
People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but in most cases it isn’t. Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.
SAZBEAN | FRIDAY, AUGUST 3, 2012
[Facebook] 10 Tips to Freshen Your Ecommerce Site
Facebook wall post? One important strategy to grow your ecommerce revenue is to keep your store fresh and vibrant. That includes your content, products, and promotions. It may also mean regularly refreshing your navigation, themes, and other design elements. Are your promo banners the same ones you used last month? Tweets? News & Notes
SAZBEAN | WEDNESDAY, APRIL 11, 2012
[Facebook] How to Fully Take Advantage of LinkedIn
It doesn’t require as much day-to-day maintenance as Facebook and Twitter, yet it deserves proper attention because it provides numerous opportunities for building relationships, marketing and business growth. Our social media team has done our fair share of LinkedIn trainings and presentations for clients, both in the B2B and B2C spaces.
SAZBEAN | TUESDAY, MARCH 20, 2012
[Facebook] How to Establish and Grow Business Relationships
By now, you have a robust profile on LinkedIn, you tweet several times a day with hashtags, you have a Facebook Page, several videos on YouTube, and you’ve even created several clever boards on Pinterest. You attend a handful of networking events every month, and you venture out to interesting events like SXSW a couple of times every year.
SAZBEAN | TUESDAY, FEBRUARY 28, 2012
[Facebook] How to Turn Social Feedback into Valuable Business Data
You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value? Why is social insight so valuable? News & Notes
SAZBEAN | FRIDAY, FEBRUARY 17, 2012
[Facebook] 4 Characteristics of a Winning Social Enterprise Strategy
Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause.
SAZBEAN | TUESDAY, SEPTEMBER 6, 2011
[Facebook] 3 ways to build social commerce on your site
Over 750 million users have flocked to Facebook to interact and share with friends. When Howard Schultz came on board with Starbucks in 1982, he advised the company to evolve its business from coffee beans and accessories to coffeehouse culture and espresso by the cup. The idea was initially met with rejection from company founders.
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 26, 2012
[Facebook] Five Hootsuite Features And Their Benefits
If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
SAZBEAN | TUESDAY, JUNE 3, 2014
[Facebook] Five Tactics to Build a Strong Brand Presence Online
Or if you’ve always put the emphasis on your company rather than the people behind it, perhaps it’s time to humanize your brand by having your employees sign their Facebook posts and give your brand personality. Photo credit: Wikipedia). Put time and effort into the five following tactics and watch your brand’s internet presence flourish.
ENGAGE | THURSDAY, AUGUST 30, 2012
[Facebook] 5 Best Practices to Build Your Twitter Following
Also, a great way to promote your other social accounts is when you’re thanking them for the follow (this is better through DM) direct the person to your Facebook page. Hey, if they like what you’re tweeting, they’ll probably like what you have to share on Facebook too. So, your company is on Twitter. Image: Steve Corey ].
EMAGINE B2B BLOG | WEDNESDAY, DECEMBER 17, 2014
[Facebook] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
However, unlike Facebook and Twitter, LinkedIn’s retargeting is only offered as a package for high traffic websites. 'It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings.
E-STORM | WEDNESDAY, APRIL 13, 2011
[Facebook] Google +1, But Who's Counting…And Who Cares? | e-storm International
Google’s new social icon is comparable to Facebook’s “Like” button and it will begin appearing next month in search results and ads that when clicked will notify your connections that you think that link, or ad, is “pretty cool.” Google ardently believes that they need to be social to compete. The answer is none. Thanks for the info.
MARKETING GENIUS BLOG | WEDNESDAY, JUNE 23, 2010
[Facebook] Email Testing 101: Landing Page Design
Share this on Facebook. In the previous introductory post about Email Testing we talked about lots of different aspects that could be optimized, from subject line to landing page. landing page is a dedicated page you send people to, rather than sending them to an existing web page. Why Landing Page Testing? What To Optimize For? Tweet This!
ANYTHING GOES MARKETING | SUNDAY, SEPTEMBER 13, 2009
[Facebook] Email Marketing Metrics You Should be Tracking
Chad H Follow me on Twitter: @chadhorenfeldt PS: Become a fan of my new son Matthew on his Facebook fan page. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? Database Accuracy Metrics. Tweet This!
CLIENT BRIDGE | MONDAY, SEPTEMBER 20, 2010
[Facebook] Software Tools for Inbound Marketing
For example, you might integrate your blog with Twitter and your Facebook Page for easy content syndication. The Internet has changed the way companies communicate. And this means that digital communications have become a high priority to marketers. Email marketing - email is still a critical tool in the lead generation arsenal.
NUSPARK | MONDAY, OCTOBER 24, 2011
[Facebook] How B2B Buyers Have Changed- and the Role of Content & Social Media
Related Posts: Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. With social media, buyers can reach out to colleagues, experts, peers, etc.
FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 1, 2010
[Facebook] Is Web Analytics Alone Enough to Understand Your Web Interactions?
Share this on Facebook. George Hollister. We’ve discussed this at length in previous posts… Perhaps the fact that we keep bringing it up may allude to the fact that we believe this to be critical to marketing successes in the future. From a web design perspective, that’s an appropriate description. page=aboutus. Tweet This!
SAZBEAN | WEDNESDAY, JANUARY 22, 2014
[Facebook] Why Phone Calls Are Important to Email Marketing Metrics
Marketing often crosses channels — people will see a tv ad, and then check out a website — or see something on Facebook and decide to stop into a store. '(Photo credit: Wikipedia) The point of marketing is to get the sale. The same is true of email marketing — it often drives phone calls.
SAZBEAN | SATURDAY, OCTOBER 12, 2013
[Facebook] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
SAZBEAN | SATURDAY, SEPTEMBER 21, 2013
[Facebook] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
Best Of News & Notes
SAZBEAN | SATURDAY, MAY 4, 2013
[Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
'Here are the top Internet strategy, marketing and technology links for the week of May 4, 2013… How to Successfully Launch a New Website & Refresh Your Brand (Search Engine Watch) Millions saw the apple fall, but Newton asked why! News & Notes
SAZBEAN | WEDNESDAY, JANUARY 2, 2013
[Facebook] 3 Things Marketers Can Learn From the Media
These plans need to be tied back to larger brand goals, not secondary metrics like social media growth — because it doesn’t matter if you have 100 more Facebook Likes if you don’t have a cohesive strategy or messaging to turn those Likes into real value for your business. Customers now expect and demand brands to be everywhere.
SAZBEAN | SATURDAY, JULY 21, 2012
[Facebook] Top Internet strategy, marketing and technology links for the week of July 21, 2012
What a Successful Facebook Mobile Strategy May Look Like (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog) (ProBlogger). Why Analytics Matter to Small Business (Mashable!). SmallBizTrends).
SAZBEAN | TUESDAY, DECEMBER 13, 2011
[Facebook] 7 Tips for Stellar Social Media Community Management
You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . Exercise the 80/20 rule.
SAZBEAN | SATURDAY, NOVEMBER 26, 2011
[Facebook] Top Internet strategy, marketing and technology links for the week of November 26, 2011
Facebook Launches Revamped Insights Tool for Business Pages (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty).
SAZBEAN | SATURDAY, SEPTEMBER 17, 2011
[Facebook] Top Internet strategy, marketing and technology links for the week of September 18, 2011
Facebook Best Social Media Network for Brand Interaction (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault (Future Buzz). Microblogging, Social Networking Still Growing Worldwide (Marketing Profs).
SAZBEAN | SATURDAY, JUNE 18, 2011
[Facebook] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
Facebook Growth Outpacing Other Social Media (Marketing Profs). Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). It’s About the Problem (Small Business Trends).
ENGAGE | TUESDAY, OCTOBER 23, 2012
[Facebook] Email Marketing: 5 Tips for Using Symbols in Subject Lines
For the August 2012 Engage Newsletter, the A/B test consisted of two subject lines: Test A: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos ?. Test B: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos. And if it doesn’t you should sign up. Okay, two second pitch is over. How appropriate, right?
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 26, 2012
[Facebook] Top 12 B2B Marketing Insider Posts Of 2012
Don’t forget to follow the conversation on Twitter , LinkedIn , Facebook or Google+. Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Strategy
WRITING ON THE WEB | THURSDAY, NOVEMBER 18, 2010
[Facebook] Print Consumer Magazines Score Big in Europe
Share this on Facebook. Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Yesterday I led a workshop in the Netherlands at Media Partners Group. Be memorable.
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 10, 2010
[Facebook] Content Marketing to the Female Brain
Share this on Facebook. You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? The right hemisphere is the center of abstract conceptual thoughts such as art, music, creativity and inspiration. Core values.
WRITING ON THE WEB | SUNDAY, OCTOBER 24, 2010
[Facebook] Neuromarketing Books for Marketing to Brains
Share this on Facebook. If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.
ENGAGE | WEDNESDAY, FEBRUARY 5, 2014
[Facebook] How Many Screens Are You On Right Now?
caught myself on 4 screens at once last night: streaming an NCCA basketball game on my Apple TV, watching the game stats on my laptop, catching up on some email on my tablet and discussing the game via text and Facebook with fellow fans on my phone. In fact, Twitter reported more than 24.9 34% are browsing on a PC/laptop.
TRADESMEN INSIGHTS | TUESDAY, MARCH 20, 2012
[Facebook] Are You Using LinkedIn to Generate Leads?
That’s why it wasn’t a big surprise to me when a recent study by HubSpot said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. LinkedIn has always been one of my best sources of activity to my blog. Keep working to improve your content.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 28, 2011
[Facebook] 3 Lead Scoring Problems – And How to Solve Them
Facebook. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector. Challenge #1: Inability to score or prioritize all leads.
HUBSPOT | MONDAY, FEBRUARY 14, 2011
[Facebook] How Do You Trigger Interest in Your Content? [Marketing Cast]
Live Webinar: Facebook Page Marketing with Q&A. Learn how you can improve your presence on Facebook, the world's largest networking platform. Join this live webinar to learn how Facebook can help you increase your visibility online. You might be already convinced in the value of content creation for marketing purposes.
BIZNOLOGY | MONDAY, DECEMBER 23, 2013
[Facebook] Covering your bases: content marketing components
Facebook: Your Facebook page will be more appealing if you include an image with each share. 'Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. Social Media. After all, it’s just one giant conversation. Blogging. Email.
BIZNOLOGY | MONDAY, SEPTEMBER 9, 2013
[Facebook] The Backbone of Link Building: Outreach Strategies
Often a webmaster or blog owner will intentionally hide their email address on a site to avoid spam and you can outreach to them through Twitter or Facebook which increases your credibility as a real person. 'Reach Out! Photo credit: ~diP). Link building has become a vital part of any SEO strategy. Personalize Your Outreach.
TOM PISELLO | MONDAY, JANUARY 31, 2011
[Facebook] Is The End of Social Media Already Written Into Its Success?
To this, now add the real time pressure from social media, where a typical user receives hundreds of daily tweets, dozens of daily Facebook updates, dozens of LinkedIn updates and discussion group posts, blog article feeds … you get the picture. Are the future of Facebook or Twitter doomed by their increasing popularity?
HUBSPOT | TUESDAY, OCTOBER 16, 2012
[Facebook] 8 Clever Ways Brands Are Newsjacking the Election for Marketing
Boston Market is also finding other ways to leverage its campaign by engaging with Facebook fans and encouraging votes in the election in exchange for smaller prizes, including gift cards. Along with launch of its left wing and right wing bourbons, the distillery also launched two separate Facebook pages in support of each position.
HUBSPOT | MONDAY, AUGUST 12, 2013
[Facebook] 8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content
Facebook is a great example of this -- we''ve already seen them make updates to make images much larger and more visible in the News Feed. 5) Use Facebook''s photo sharing feature, not its status update option, to share links to your content. 'As you may have picked up by now, visual content is a fantastic marketing weapon. oomph.
CONTENT MARKETING TODAY | MONDAY, APRIL 23, 2012
[Facebook] Why the Massive Move to Mobile Computing Changes Content Marketing Rules
Most of those visits are expected to go to Facebook. In fact, eMarketer estimates that the number of mobile Facebook users in the U.S. Get social with Facebook, Twitter or other applications that can reach out to your customers with special offers while they’re on the move and in a buying mood. . Smartphones Soar.
BIZNOLOGY | THURSDAY, NOVEMBER 6, 2014
[Facebook] Taming the Nexus 5 battery and data usage
use my Plantronics M55 headset all day, text, check Facebook, Twitter, Google+, Google New, Instagram, and all the rest — and by changing these settings with vim and vigor by plugging holes and downgrading connectivity settings, I have been able to actually own the phone I wanted to have in the first place. Yikes! It changed my life.
WINDMILL NETWORKING | FRIDAY, JULY 13, 2012
[Facebook] Your Favorite Social Site Can Also Be Your Mobile Site’s Best Friend
More and more, new social sites are being developed specifically for mobile, but that certainly doesn’t mean the old standbys don’t have immense value to your mobile business: Facebook: We have all watched Facebook’s struggle in monetizing mobile and its seemingly almost desperate buying frenzy targeted at solving the problem. Mobile
B2B LEAD BLOG | WEDNESDAY, AUGUST 1, 2012
[Facebook] 3 Demand Generation Dangers in a B2B Blog Redesign
• Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. A big part of lead gen is content, and the simplest content machine on the web is a blog. The new blog goes live, and you’re feeling great, check that one off the to-do list.
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 28, 2011
[Facebook] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
Slideshare makes it easy to tweet, like or Facebook share links to each presentation. They track the most shared presentations on Twitter and Facebook and will feature your presentation on the home page or a channel page if it is really popular. They alert you with an e-mail that says “your presentation is hot on Facebook.”
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 31, 2011
[Facebook] 10 Marketing Nightmares
Finding Your Facebook Has Been Hijacked. by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer.
HUBSPOT | TUESDAY, OCTOBER 9, 2012
[Facebook] 5 Key Characteristics Every Social Media Community Manager Should Have
Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. They should also increase your Facebook fans and quality Twitter and LinkedIn contacts. You know, the person that manages the whole thing? So how do you make the leap? 2) Listens to the Buzz.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 13, 2011
[Facebook] Chart: The Summer of the Small Business Social Boom
Quite a few of these customers are growing at a very fast pace and are attracting alot of attention on traditional social sites like Facebook, LInkedIn, and Twitter, but also on less talked about, but high volume social discovery sites like Quora, Reddit, and StumbleUpon. Those customers ?with What is going on?
HUBSPOT | TUESDAY, DECEMBER 10, 2013
[Facebook] Gary Vee: Most Marketers Are Doing It All Wrong [Q&A]
My problem was that 97% of marketers on social networks think they’re in the "right hook, right hook, right hook" business, where every Facebook post, every blog post, every tweet on Twitter is trying to sell something. Which picture I put on Facebook or Instagram. The dimensions are different than on a Facebook post.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 8, 2013
[Facebook] How I totally screwed up my blogging strategy
For example, I read a post about Facebook that I completely disagreed with. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. It is quite sickening to reach a point where the ideas stop. Getting back on track.
SAVVY B2B MARKETING | FRIDAY, JULY 8, 2011
[Facebook] Savvy Week in Review - July 8
Gini Dietrich answers a question from her Facebook community: what types of content work best for B2B content marketing. With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Enjoy the weekend!
JUNTA 42 | WEDNESDAY, JUNE 30, 2010
[Facebook] Content is to marketing like.
Junta42 ran a contest this week via Twitter and Facebook asking for the best, most creative answer to this statement: Content is to marketing like [blank] is to [blank]. Please review the entries below and then tell us which one you liked the best on the Junta42 Facebook page. we're going to defer it to the community.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 18, 2010
[Facebook] Foursquare case study: Are “swarm parties” in your company’s future?
This is exactly how it went with YouTube, Facebook and Twitter: first success in the US, then in the UK, then years of world domination. Share this on Facebook. Enjoy! At precisely 7.52 pm on August 12, 2010, a hearty cheer rose up from our small tea shop on the south coast of England. It’s a swarm, it’s a swarm!” So what?” Tweet This!
B2B MEMES | FRIDAY, OCTOBER 8, 2010
[Facebook] Nine Keys to a Robust Editorial Career in Social Media
To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post? Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. This isn’t necessarily a bad thing. Be media neutral.
SALES PROSPECTING PERSPECTIVES | TUESDAY, DECEMBER 10, 2013
[Facebook] Inside Sales Reps: Why Everything IS in Your Control
'I use Facebook. So do you. Your dog, or one of your friend’s dogs, probably has its own account. don’t really know why I keep using it. Does anyone really know, though? guess I find some misanthropic entertainment in scrolling through the daily newsfeed to uncover anecdotal blips of ridiculous behavior. My favorites are the self-pity posts.
SYNECORE | MONDAY, DECEMBER 10, 2012
[Facebook] Google+ Communities: Good for Users, Marketers, and Google
With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google. If Google could be personified as a politician, it’d be a really good one. Let me explain. USERS: THANKS FOR THE EXPERIENCE. Gather Together.” Follow @chrshorton.
BUZZ MARKETING FOR TECHNOLOGY | SUNDAY, OCTOBER 5, 2008
[Facebook] Digital Literacy, Pragmatism and the Social Construction of Reality at dougbelshaw.com
Facebook /Doug Belshaw. Skip to content. dougbelshaw.com. …education, technology, productivity. About. Get in touch! References. Plugins Used. Archives. SHP Conference 2008. « Failure is the condiment that gives success its flavour. Digital Literacy, Pragmatism and the Social Construction of Reality. Welcome! Thanks for visiting!
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, SEPTEMBER 15, 2008
[Facebook] YouTube - Education Today and Tomorrow
Facebook. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. close.
B2B LEAD GENERATION BLOG | SUNDAY, SEPTEMBER 30, 2012
[Facebook] Content Marketing: Slow, steady pays off for manufacturer
Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%. If you are targeting four personas, he estimates it would require 720 pieces to speak to every persona in multiple channels over the course of a year. As a result, he fears marketers are sacrificing quantity for quality. Step #2: Gather ideas.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 6, 2012
[Facebook] Connecting the Dots Between Social Media & Demand Generation
Tip: Social sign-on allows site visitors to log in via social accounts such as Facebook, Twitter, and LinkedIn. by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration.
LEADER NETWORKS | TUESDAY, JANUARY 29, 2013
[Facebook] Connecting The Dots On The Social Experience
They have a plethora of social media tool experiments underway: newsletters and blogs for customer communications, twitter and Facebook for customer interaction, LinkedIN for promotions, sometimes even an online customer community to provide all of the above and more. Your B2B firm trumpets its engaged, active customers. Is that all? Really?
HUBSPOT | THURSDAY, OCTOBER 6, 2011
[Facebook] Engaged Social Media Users Spend Up to 40 Percent More [Data]
Bain surveyed more than 3,000 consumers and found nearly two-thirds of Facebook users participating in the survey said they posted something about companies and/or products within the last month. In fact, new research from Bain and Company shows that early adopters of social media marketing are seeing some interesting results.
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 25, 2013
[Facebook] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
They invest in Facebook and Twitter and (more and more) in LinkedIn. According to GlobalWebIndex , Google+ now has 343 million active users, more than any other social network besides Facebook. Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. But you know what?
MARKETING GENIUS BLOG | WEDNESDAY, MAY 12, 2010
[Facebook] Do’s And Don’ts Of Building A B2B Community On Twitter
Share this on Facebook. Recently in an article on B2Bbloggers.com , I stated that the rate of adoption of Twitter for B2B marketing is being slowed because, frankly, at first Twitter can be difficult to understand and hard to use. This hurdle is quickly turning people off to the benefits Twitter can have for their business. do repeat tweets.
CONNECT THE DOCS | FRIDAY, DECEMBER 7, 2012
[Facebook] Social Media Marketing Tools Series #2 Shoutlet
Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Community Management: Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Social Media Marketing has become an integral part of any Brand’s marketing activities.
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 29, 2011
[Facebook] 10 Examples of Check-The-Box Marketing
You email all your employees to like your Facebook page. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. —–. Are your marketing activities aligned to business objectives or a list of “cool” ideas? All your updates on social channels are promotional. Image Source.
THE FORWARD OBSERVER | FRIDAY, OCTOBER 4, 2013
[Facebook] Why B2B Email Marketing Is Sexy (And It Knows It)
Boost Social Interaction – Email can help encourage helpful social interaction with your prospect such as social sharing, Facebook likes and tweeting. 'Artillery B2B Marketing Blog > The Forward Observer B2B marketers who overlook the power and cost effectiveness of email marketing in favor of "sexier" tactics do so at their own peril.
SALES INTELLIGENCE VIEW | MONDAY, FEBRUARY 4, 2013
[Facebook] B2B Social Marketing 101
Furthermore, the cost of advertising is reduced to almost zero on Facebook, Twitter, LinkedIn and many other social sites. When you write a White Paper, break it down to 5 blog posts, Tweet about it, post it on Facebook and LinkedIn, Pin it, add it to StumbleUpon, and determine which networks bring the best leads. Your Have objectives.
CRIMSON MARKETING | TUESDAY, OCTOBER 21, 2014
[Facebook] Why Is No One Paying Attention to My Content on Social Media?
In fact, 77 percent of Facebook pages found their widest audience through promoted posts. 'Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Know your options.
HUBSPOT | SUNDAY, JANUARY 13, 2013
[Facebook] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
Facebook has a secret announcement coming up , hot new measurement tools are coming out for Instagram, Yahoo! Our Top Predictions for Facebook's Secret January 15th Announcement. Facebook is revealing something on January 15th, but nobody seems to know exactly what that "something" is just yet. Guess what. Can you believe it?
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 16, 2012
[Facebook] Teleprospecting and Social Media: 2 Tools Sure To Improve Results
By the time you have finished reading this, there will have been 37,349 new profile pictures on Facebook, 3,400 new connections added to your network, 15,654 publicly +1’s,8,700 new viral videos and approximately 1.2 Randy Moss will be able to hold his own interview session, and have it broadcast online as if it’s the 6:00 news.
MANHATTAN MARKETING MAVEN | WEDNESDAY, OCTOBER 13, 2010
[Facebook] What's Holding Social Media Back?
He would offer these of-the-moment items along with a discount coupon during a 4-week back-to-school window during August and September in return for “Like” clicks on Facebook or to reward new followers on Twitter. Consider this real-life example. An appropriate supply of items cost about $10,000. 1 return.
MARKETING INTERACTIONS | MONDAY, FEBRUARY 25, 2013
[Facebook] Content Marketing Should Never Be Advertising
We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. The rise of the term Native Advertising seems to be causing quite a stir. This may very well be in creating a label that's inherently in conflict with itself. Where's the line?
MODERN B2B MARKETING | FRIDAY, JUNE 14, 2013
[Facebook] Get More out of your Marketing Automation with Interactive Content
Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter. 'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? Why interactive Content?
HINGE MARKETING | FRIDAY, NOVEMBER 15, 2013
[Facebook] How to Measure the Success of Social Media
On Twitter or Facebook? Follow us @HingeMarketing and join us on Facebook. 'It’s easy to hop on the social media bandwagon. After all, the major networks are free to use and “everyone else is doing it” All it takes is time, right? “It’s easy.” ” “Anyone can do it.”
MARKETING GENIUS BLOG | TUESDAY, APRIL 13, 2010
[Facebook] Buying Stages & Lead Nurturing, Matching Content
Share this on Facebook. The ultimate goal of Lead Nurturing is to match your content to the needs of your prospective buyers. That partly depends on the personas of the buyers, so you can match the content to the buyer’s role and their interests. The 5 Stages of the Buying Process. information search. evaluation of alternatives.
NUSPARK | SATURDAY, JUNE 9, 2012
[Facebook] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
Basic services free; offers email retargeting as well as Facebook retargeting. Let’s talk retargeting. For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Tracking Retargeting. Company A: Website. Get it? Adroll.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 28, 2013
[Facebook] Ashton “Chris” Kutcher and His Advice for Inside Sales Reps
So, I’m at home the other night and perusing Facebook, and I see a few people that I’m connected with posting videos about Ashton Kutcher and this great speech that he gave at the Nickelodeon Kid’s Choice Awards. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com.
SALES PROSPECTING PERSPECTIVES | FRIDAY, APRIL 12, 2013
[Facebook] Your Social Selling Strategy: Go The Extra Mile
In B2C markets you may emphasize Facebook and Pinterest, while B2B markets may find LinkedIn and Twitter are where their potential customers exist. 'Recently, I was lucky enough to attend the AA-ISP Leadership Summit at the Palmer House in Chicago. Jill had mentioned her “ABC’s” of being social: Always Be Connecting.
MODERN B2B MARKETING | WEDNESDAY, MAY 28, 2014
[Facebook] The Best Example of a Human Email…EVER.
Better yet, peruse their Facebook page (oh wait, they “broke up” with Facebook. 'Author: DJ Waldow “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. Weekly coupon email. Awesome. Amazing. Human. Beyonce.
DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
[Facebook] Why Host a Blog on Your Corporate Website?
› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Thought leadership is a good thing. Links Let’s be real. What do people like to link to?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 14, 2010
[Facebook] How do I get a job in social media marketing?
An ability to navigate Facebook or YouTube might be enough to get you an entry level job at some places but to really build a career you should become proficient at the fundamentals of marketing. Share this on Facebook. Most important requirement: Become a beefy marketer. Get a degree if you can. If you are pursuing a career change.
MARKETING ACTION | MONDAY, JANUARY 27, 2014
[Facebook] How to Leverage LinkedIn for Lead Generation and Recruitment
'Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. LinkedIn for Recruiting. LinkedIn for Lead Generation.
WRITING ON THE WEB | WEDNESDAY, MAY 1, 2013
[Facebook] Scribd: Just Another Document Sharing Site?
Like Facebook, there is a section for updating your recent activity. You can also use this on your business page on Facebook tabs to share content as well. 10 Ways to Use Facebook as a List Building Tool. 'I may be a late bloomer, but I just discovered Scribd. Yes, that number is correct. Reasons to love Scribd: IT’S FREE.
WRITING ON THE WEB | FRIDAY, JULY 9, 2010
[Facebook] Online Reputation? 4 Tips
Dow Jones has several Facebook pages, including some hosted for certain countries. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation.
CMO ESSENTIALS | WEDNESDAY, OCTOBER 22, 2014
[Facebook] Content Curation, No Longer a Buzzword
If you’ve ever shared a news post on facebook, you probably provided some commentary on why you’re sharing it. 'Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. You’re making it simple for your audience to find good, relevant content. Pull a quote.
VOICE-BASED MARKETING | MONDAY, APRIL 21, 2014
[Facebook] 6 Salesforce Apps Every Marketer Should Be Using
Salesforce for Twitter and Facebook. If your business is heavily into social, then the Salesforce app for Twitter and Facebook is the tool for you. 'What is a marketer without her tools? These days, we rely heavily on technology and CRM systems to make our processes run smoothly, from lead acquisition to lead nurturing. DupeBlocker.