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  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Facebook] The What, How, and WOW Factor of Effective Conversion
    Entice them in liking your Facebook page they are seeing for the first time. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing automation and pipeline generation rock stars. The “What” of Conversion.
  • MARKETRI  |  THURSDAY, DECEMBER 13, 2012
    [Facebook] The Public Relations Metamorphosis: Social Media is Here to Stay
    There was no Facebook, Twitter, or LinkedIn, and PR professionals were more or less creating a message that was often mass distributed to target audiences and constituents via a one-sided communications process that typically relied on direct marketing, advertising, print and broadcast media placement. By Jennifer Wasilisin. versus 7.2
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Facebook] 5 Places to Promote Your Business' Social Media Presence
    On Your Blog: Considering it's such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you're on social networks like Facebook, Twitter, LinkedIn, etc. they're impossible to find! It's simply because they're not promoting the presence they have! Connect with HubSpot
  • B2BBLOGGERS  |  MONDAY, SEPTEMBER 13, 2010
    [Facebook] 18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.
    For example, you can highlight discussions you’re having on Facebook and encourage readers to join the conversation. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. This challenge is even more difficult if you don’t know what you should blog about. Profile a staff member.
  • DIGITAL VOICES  |  FRIDAY, JULY 12, 2013
    [Facebook] This Week in Digital Strategy [Infographics] 7.12.13
    Excellent inforgraphic clearly defining the demographics for several social media platforms including Facebook, Twitter, LinkedIn, and Google+. Happy Friday, everyone! This week we have put together five digital marketing infographics covering both social media and mobile marketing. Get the full scoop in our TGIF round-up below.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 29, 2012
    [Facebook] 44+ Mobile Marketing Statistics for the B2B Internet Marketer
    Over one-third of Facebook’s 600+ million user base uses Facebook mobile. Facebook app ranks as #3 most popular app for iPhone and #4 for Android users. Should B2B marketers be focused on a mobile marketing initiative? We don’t get that question as much as we should. Still not sold on these development? 2012 U.S. source ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 4, 2013
    [Facebook] Handling isolation in your worklife
    Hmmm … I think the dog needs another walk.” “I wonder what’s new on Facebook?” Hmmm … I think the dog needs another walk.” “I wonder what’s new on Facebook?” ISOLATION. Ever feel alone out there, hacking your way through the weeds? Yeah – join the club. So this is not a lament. It’s just a fact of life. It You. . Every day. All day.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Facebook] 9 Content Marketing Articles You Shouldn’t Miss
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World.  I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 11, 2013
    [Facebook] What Did I Learn About Social Selling to Prepare for 2014?
    They use Facebook at home, but haven''t correlated using LinkedIn as anything more than a resume. Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. We are about to close out an incredible year. As a sales professional, you can’t deny the changes.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Facebook] Our Home Page Work-Over at Find New Customers
    And you call also check out our company description on  Linkedin ,  Jigsaw  or visit our  Facebook fan page. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? Are the changes good or did I prune too deeply?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 12, 2013
    [Facebook] How to avoid the entrepreneur’s “doomsday” mistake
    Move fast, break things” is one of Facebook’s mottos. Emeric Ernoult is a serial entrepreneur and the founder of AgoraPulse , a company providing Facebook management and analytics capabilities. Move fast, break things” is one of Facebook’s mottos. Ultimately, I have created a successful start-up (more than once!) Here it is.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Facebook] Where’s your marketing plan? The most important marketing tool.
    company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. “Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. These authors want me to read their book in hopes of being booked as a guest on the show.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2011
    [Facebook] A Bold Experiment in Paid Content
    Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit. We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [Facebook] Social CRM: Curb Your Enthusiasm
    For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. encourage you to restrain your enthusiasm.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 17, 2011
    [Facebook] 5 Practical Ways Manufacturers Can Use 2D Bar Codes
    LinkedIn & Facebook - Add the code and position yourself as a forward innovative thinker. 2D bar codes are growing in use across the world ( usage quadrupled in 2010) and the USA for the first time leading in the number of scans according to 3GVision. Business Cards - Add the code to your card for the same reason as the website.
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 23, 2010
    [Facebook] The B2B Manifesto: Trust Building Comes First
    Share this on Facebook. How good is your “trust-building?&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Think about it. awards. testimonials. analyst support. proof points&#. I don’t think enough of you do a good job of trust building. But am I? Are you?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 14, 2012
    [Facebook] How Blog Readers Find You – A Diagram
    And they do go to Facebook , Twitter , and LinkedIn. I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Well worth it, IMHO.
  • WEBBIQUITY  |  MONDAY, APRIL 1, 2013
    [Facebook] The Social Media Sick Day
    The top social networks for business are Twitter , LinkedIn and Facebook. Facebook allows you to change the date so you can plan your posts to update while you aren’t even online. There are many tools for managing your accounts so you can have your tweets automatically post to Facebook and have your blogs automatically post to Twitter.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, AUGUST 27, 2010
    [Facebook] Eloqua Grande Guides: B2B Marketing Can (and Should) Be Fun
    You can also follow Eloqua and the campaign via Twitter , Slideshare , and Facebook. Tweet. If you’re like me, you’re overwhelmed with the amount of marketing information being presented on an hourly basis. On top of that, keeping up with new technologies and terminologies is mind-boggling. Campaign goal is more than just buzz.
  • THE POINT  |  WEDNESDAY, JUNE 27, 2012
    [Facebook] 5 Campaign Ideas for When You Have No Content
    Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Run a survey. Host a game or sweepstakes.
  • MARKETING GENIUS BLOG  |  MONDAY, FEBRUARY 1, 2010
    [Facebook] Monday Marketing Term: Lead Scoring
    Share this on Facebook. According to Wikipedia it’s the “method of assigning points to each prospect you come across. Put simply, lead scoring is a lead qualification process that helps you “qualify” or rank leads according to their level of buying interest. Lead Score with Marketing Automation. Tweet This! Share this on Linkedin. Digg this!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Facebook] 4 Lessons Social Media Pros Can Learn from DemandGen
    Start asking yourself, every day, how is this blog, this tweet, this content series, this Facebook campaign helping us land new customers. Facebook. by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. LinkedIn.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Facebook] Copywriting Lessons From Companies Doing It Right
    Squatty Potty has over 21,000 likes on Facebook and 4.5 Eat24 came across my radar after reading their post about breaking up with Facebook. For a company blog that gets admirable, but by no means voluminous, shares and interaction, the Facebook post went Wonka-elevator-through-the-glass-ceiling viral. Red Bull knows this.
  • BIZNOLOGY  |  TUESDAY, APRIL 16, 2013
    [Facebook] Social media and the tragedy in Boston
    first learned about the bombing on Facebook. Yesterday, two bombs exploded near the finish line of the Boston Marathon. Then Twitter, then NPR, and then TV. We’re going to take a day off from talking about digital PR and social media marketing. DO NOT STICK AROUND. Alerts (@NEincidents) April 15, 2013. Boston Police Dept. boston.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Facebook] What are the boundaries of inbound marketing?
    The business case for content marketing consistency If I were the King of Facebook … Coming clean on Facebook reach The Time for Twitter is NOW. The dynamics of our age are unprecedented and exciting. For example, let’s say we were in the 1970s. On the surface, this would seem to break the inbound promise. Or does it?
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Facebook] How Simple Is Your Strategy?
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Facebook] Evolution of the Selfie-Obsessed Generation [Infographic]
    Platforms like Instagram, Facebook, and even Twitter are becoming the top channels where people are consuming and sharing visual, and very personalized content. Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Modern Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 9, 2011
    [Facebook] Social Media in B2B Lead Generation: Avaya goes social with Paul Dunay
    (Editors note: Paul has recently left Avaya to become Chief Marketing Officer for a social media company. We wish Paul all the best.)
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Facebook] Top Marketing Predictions For 2014
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. Big Data marketing (personalization).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 25, 2010
    [Facebook] The most powerful leadership lesson I’ve learned
    Share this on Facebook. In graduate school I took a class on “Leaders and Leadership&# that I hoped would give me respite from the grind of finance and economics. It turned out to be one of the most interesting classes I ever attended and it set me on life-long study of leaders. George was not a rah-rah kind of leader. Be trusted.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 20, 2010
    [Facebook] Tips for using online video to engage prospective buyers
    Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. With more and more having high-speed internet connection, video is huge and growing more popular all the time. Interesting fact: If YouTube were a country, it would be the third largest in the world, according to EConsultancy.). trust and communications).
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Facebook] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
    Even if you''ve put your Facebook privacy settings up to the highest level, there''s a lot that people can find out about you on the web. Did you ever stop to think about how much of your personal information is out there on the web? In fact, it gets way creepier. Ever heard of data brokers? Curious about how you look to these data brokers?
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 4, 2013
    [Facebook] The 5 Most Popular Webinars of October
    Watch it. 3) Supercharging Your Facebook Marketing. This webinar is for Facebook marketing beginners. It takes the Facebook marketing process from the absolute beginning. If you want to learn how to target and analyze Facebook data, this is NOT your webinar. October was our best month of webinars EVER. Nancy Friedman.
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Facebook] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday. Tweet. Want to get noticed online? Tweet. Tweet. Infographic].
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Facebook] Pinterest Banks on Web Analytics
    For example, data from e-commerce consultant RichRelevance shows that Pinterest shoppers, on average, spend roughly $170 per browsing session, a huge increase over that of Facebook ($95) and Twitter ($70) users. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Facebook] What is a Community Manager and Does Your B2B Company Need One?
    Twitter is particularly good for this, but community managers may also leverage Facebook and LinkedIn to stay in touch. Social networks like Twitter, Facebook and LinkedIn are also great tools for spreading the word about online events such as webinars or Twitter chats. So what does this term really mean? The short answer is yes.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Facebook] Resistance Is Futile: 17 Calls-to-Action You Can't Help But Click
    You have a couple options -- either sign up via Facebook or via email. If you have a Facebook account, Pinterest wants you to do that first. Aesthetically, I know because the blue Facebook CTA comes first and is much more prominent, colorful, and recognizable due to the branded logo and color. Did you once download Evernote?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Facebook] 10 Google+ Power Tips for B2B Social Media
    It lets you easily share any Google+ post, yours or others, on Twitter and Facebook. If automatically cross-posting to multiple social platforms is your thing, this extension will automatically post what you share on Google+ on your Twitter, Facebook and LinkedIn profiles. Social signals has proven to be another card in that deck.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Facebook] Six Steps For Delivering On The New Vision In Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • E-STORM  |  WEDNESDAY, APRIL 13, 2011
    [Facebook] Google +1, But Who's Counting…And Who Cares? | e-storm International
    Google’s new social icon is comparable to Facebook’s “Like” button and it will begin appearing next month in search results and ads that when clicked will notify your connections that you think that link, or ad, is “pretty cool.” Google ardently believes that they need to be social to compete. The answer is none. Thanks for the info.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    However, unlike Facebook and Twitter, LinkedIn’s retargeting is only offered as a package for high traffic websites. It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Facebook] How to Hire The Perfect Person To Run Your Social Media
    Example 1: You’ve built a decent following on Twitter, Facebook , and Instagram. The rock-bottom minimum results required to keep the project going (say, 1,000 new Facebook likes per month). To have a PR agency manage your Facebook page, expect to spend $2,500 to $5,000 per month. If so, you’re not alone. Social media marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Facebook] Creativity, Technology, And The Future Of Storytelling
    Check out my presentation here: Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. Social media has turned us all into publishers. ” �.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2011
    [Facebook] How to Structure a Marketing Operations Team
    Facebook. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 24, 2011
    [Facebook] SocialMediaB2B Founders to Speak at MarketingProfs B2B
    And I will be presenting Using Facebook for Effective B2B Marketing with Deirdre Walsh and Susan Solomon. Facebook has over 600 million users and 50% of them log in every day. Plenty of B2B marketers have successfully incorporated Facebook into their marketing programs. Whittemore. Social media is growing up. What Can You Do? 1.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Facebook] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 25, 2012
    [Facebook] Kwanzoo Builds Content for Cross-Channel Marketing
    The second thing that makes Kwanzoo special is that its pages can be deployed on a client’s own Web site, on external sites and ad networks, embedded in emails, within Facebook, or on a mobile device. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. Here’s the story.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Facebook] The 25 Best Slideshare Presentations Of 2013
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites? Let me know what you think in the comments below.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Facebook] A Marketer's Complete Guide to Launching Mobile Apps
    Finally, if you're a HubSpot customer, you can leverage another app -- the Facebook Welcome app in HubSpot's app marketplace -- to help with your mobile app launch on Facebook. In fact, in December 2011, the 1 millionth mobile app was pushed to market. That's a 233% increase in just 12 months. Step 1: Define Success. Rate it.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Facebook] How to Leverage LinkedIn for Lead Generation and Recruitment
    Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. LinkedIn for Recruiting. LinkedIn for Lead Generation.
  • B2B MEMES  |  MONDAY, SEPTEMBER 19, 2011
    [Facebook] E-Books: The Next Front for Journalists in Transition
    Facebook Subscriptions: Overdrive for Journalists? Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. The next front is something quite different: e-books. He gave two answers. So what’s stopping you?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Facebook] 4 Attributes of Your Next Content Marketing Superstar
    There's more to SMM than just posting tweets or Facebook updates, and a superstar content marketer knows that. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore).
  • SAZBEAN  |  THURSDAY, DECEMBER 16, 2010
    [Facebook] Indicators of Increasing Brand Loyalty in Social Media
    Even if people are just liking your Facebook posts, that’s at least a small indication that you’re on the right track. Yesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working? Thoughts? image by William Warby ).
  • SAZBEAN  |  WEDNESDAY, DECEMBER 8, 2010
    [Facebook] Developing a Social Media Content Strategy
    What works on Facebook may not work on Twitter. Having a good content strategy is a vital key to any successful social media strategy. Nor do people care about your marketing messaging. They want to know what’s in it for them, and that’s usually great content. How can you re-use and distribute content without being too repetitive?
  • SAZBEAN  |  MONDAY, JUNE 14, 2010
    [Facebook] Getting Started with Social Media for Your Business
    Set up profiles on the various social networks and start following some people on Twitter, connect with people on Facebook and read blogs. And it’s a good idea to get familiar with what social media is and how it’s being used and can be used before you do anything else. Crush It!: Why NOW Is the Time to Cash In on Your Passion.
  • CEEKUE  |  TUESDAY, JUNE 15, 2010
    [Facebook] Vital statistics for B2B marketers
    Share this on Facebook Share this on LinkedIn Digg this! Once upon a time B2C led and B2B followed. Not any more. great EarnestAgency video. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • LOOPFUSE  |  THURSDAY, NOVEMBER 4, 2010
    [Facebook] B2B Marketing: Where does the Funnel begin?
    Share this on Facebook. In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data. Digg this!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 21, 2010
    [Facebook] Survey Says: Email Provides the Perfect Direct Response Test Kitchen.
    Share this on Facebook. Barb Cote. Recently I had the wonderful opportunity to  “make it right.” We had created an email for our B2B client. They were trying to survey prospects on their preferences. This would have enabled them to send messaging and offers that were much more relevant to their actual needs.  What’s the big take-away? link].
  • SAZBEAN  |  THURSDAY, APRIL 14, 2011
    [Facebook] Social Media Success takes Planning
    If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. Crumbling Base You may have an awesome Facebook page and are doing all the right things to provide value and conversation on Twitter, but if your online base of operations isn’t working for you, it’s working against you.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Facebook] 10 Things I Hate About. Advertising
    For instance, try using contextual paid search or experimenting with targeted Facebook ads. If you're a sucker for romantic teenage movies, you must have seen the movie 10 Things I Hate About You. We decided to put a fun inbound marketing spin on this film's title and list the 10 things we hate about. advertising! Connect with HubSpot
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2011
    [Facebook] Inside a Social Media News Release
    If it looks like it’ll take six minutes instead of five, we’re lucky if we get a tweet or a post to a Facebook Wall. More importantly is what I circled in red, the “Share This” embed with the easy-to-share-to-Twitter-Facebook-Yahoo!-Etc Image via CrunchBase. In this case, The Daily. More about that later.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Facebook] Setting Your Social Media Strategy – Part 2
    Look at Compete.com and Google Trends to learn where audiences are migrating.insert image: Compete-Facebook-vs-Google. When it comes to branded presence, most corporations start by focusing on Facebook, YouTube, LinkedIn, and Twitter. The second step in developing a social media strategy is to conduct an internal social media audit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 9, 2013
    [Facebook] My head has been in a social media fog
    For me, it’s a platform that gets hyped as the next Facebook / Twitter killer because the online media needs a new headline. For me, it’s a platform that gets hyped as the next Facebook / Twitter killer because the online media needs a new headline.  . By Mars Dorian, {grow} Contributing Columnist. Picture this. Glitzy dee glitz.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Facebook] Will Content Strategy Save Marketing?
    would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Today’s buyers are clearly in charge. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 4, 2013
    [Facebook] Wearable content: The X-factor that makes a social media plan soar
    Do your friends wile away their hours on Facebook to be more profitable? Do your friends wile away their hours on Facebook to be more profitable? Most of the value created on the social web every day is non-economic. Probably not. Wearable content. They are made from denim cloth, typically blue, and have two legs and a zipper. Spot on.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Facebook] How to Explain To Your CEO That Social Media Is Not Optional
    Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. See above video.).
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Facebook] When it Comes to Blog Post Length, Is More More?
    This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. A few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts. My answer to the question, “How long should my blog post be?”
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Facebook] 5 Essential Functions for Every B2B Website
    Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S. But what kind of functionality does your B2B website really need?  What website strategies should you pursue for business marketing?  Community. and Canadian resellers.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Facebook] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Sharing photos on Facebook and Twitter will increase engagement and sharing. Take a look at Marketo’s Facebook page  to see social photo sharing in action. YouTube and SlideShare are the obvious channels, but you can also share videos on Facebook, Twitter, and Instagram. 3. Humans are visual. Visual! Photos. Videos.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Facebook] How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]
    When Ford began planning how to unveil the 2011 Ford Explorer, they decided they wanted to centralize the announcement around the brand’s Facebook Page. Social media is a key element of the strategy for a lead generation company like Find New Customers. How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]. Amen, Scott.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 19, 2011
    [Facebook] 4 Ways to Get the Most Out of Your Social Media Marketing
    Go where they are whether that will be Twitter, LinkedIn, Facebook or YouTube. Social media is the “new thing,&# everybody is doing it, maybe I should too! Sound familiar ? Don’t do it because everyone else is doing it; do it because it makes sense as part of your overall marketing plan. out of social media. Do your research.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2012
    [Facebook] Savvy Toolkit - Pinterest for Business via @hubspot
    My Facebook and Twitter feeds were full of Pinterest links. Six months ago I was at a "knit up" (a get together for knitters) and the word "Pinterest" was introduced into the conversation. It was a totally foreign concept to me. Most knitters use a social site specifically for knitting called Ravelry.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Facebook] Savvy Week in Review - August 5
    Study: Will You Abandon Facebook in Favor of Google+? How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! Think B2B can't learn a thing or two from the reigning queen of pop?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Facebook] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. What is your quest? What is your favorite color? But we had a problem.
  • MARKETING GENIUS BLOG  |  TUESDAY, JUNE 28, 2011
    [Facebook] 5 Key Questions for Choosing a Marketing Automation Solution
    Share this on Facebook. As Craig Rosenberg summarizes in this infographic  [link] , the marketing automation space is o n fire. The infographic highlights that growth will be even faster over the next few years with adoption hitting 50% and there are currently over 100 MA vendors and it hasn’t stopped there.  Tweet This! Digg this!
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 3, 2012
    [Facebook] Define Goals for B2B Social Media Success
    When people are interested in a firm’s products and services, Facebook is a great place to check them out and discuss them. Facebook, Google+ and in some cases Twitter can be effective for sharing professional expertise with a personal touch. One objective for a social media program is to build brand equity. Not at all. Marketing
  • CONTENT MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Facebook] Why the Massive Move to Mobile Computing Changes Content Marketing Rules
    Most of those visits are expected to go to Facebook. In fact, eMarketer estimates that the number of mobile Facebook users in the U.S. Get social with Facebook, Twitter or other applications that can reach out to your customers with special offers while they’re on the move and in a buying mood.  . Smartphones Soar.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Facebook] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  Reach is defined as the total size of the audience you can reach, including your Twitter followers, Facebook fans, LinkedIn followers, blog subscribers, and email list.
  • TOM PISELLO  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] Social Media ROI a Requirement for 2011
    Facebook seems to have the most favorable ROI ratings so far, with 35% indicating superior or average ROI, but with so many not knowing for sure, it’s hard to tell what the results will be until clearer measurement systems are put in place. Pisello Alinean Social Media ROI
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Facebook] The Essential Best Practices to Successfully Prospect Inbound Leads
    It might sound like this: "Hey, Joe. I saw you downloaded HubSpot’s “ How to Master Facebook Marketing " ebook. visited your company’s Facebook profile and have two tips on how you can improve it. actually found a customer of ours in your industry that succeeded with Facebook marketing. You can view the original article here.
  • HUBSPOT  |  MONDAY, MARCH 28, 2011
    [Facebook] How Can Small Businesses Leverage Social Media? [Marketing Cast]
    People want to define social media as Twitter, Facebook and YouTube, argues David Meerman Scott. And the social way of sharing today is by using the tools you are familiar with: Twitter, Facebook and YouTube. But if you think of Twitter and Facebook as ways to share other irresistable offers, then social media becomes easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 27, 2011
    [Facebook] Marketing, Journalism, and Truth as Competitive Advantage
    Through Twitter and Facebook, they created an anti-logo movement. I had a very interesting question come across my desk from {grow} community member John Bethune : In the minds of most people, journalism and marketing were once diametrically opposed. Has that changed in the social media era? great question!  Content as power. Interesting.
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Facebook] HubSpot Launches New Marketing Grader Tool
    How effectively are we using Facebook, LinkedIn and Twitter in our marketing? HubSpot added a new tool to its Grader suite, today. The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. Competitive Benchmarking). Blogging).
  • HUBSPOT  |  MONDAY, JULY 16, 2012
    [Facebook] 11 Clever CTA Tricks Real Brands Are Using to Grow Their Email List
    You might also consider using the Facebook login option to gain more insights about your users. In this way, you allow visitors to sign into your website by using their Facebook credentials. That is why TaskRabbit makes it an option to sign up with Facebook login – not a necessity. What are your recipients going to get?
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Facebook] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Robin Neifield offers a dozen tips to help “integrate email and each of the major social properties,” such as, on Facebook, “Definitely use your status updates to tease upcoming emails—especially if you have an offer or promo. There are 60 million Facebook posts each day—but 188 billion email messages sent. Adam T.
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 1, 2010
    [Facebook] Using Editorial Calendars in B2B Content Marketing
    Distribution: website, Twitter, LinkedIn, Facebook, blog, nurture email send, syndication, etc. This post is due to a Twitter exchange that ended a bit badly because I misunderstood the person's intentions. The questions were coming so fast - before I could answer one, another several would appear. Many roads to Oz, as they say.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Facebook] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Facebook] Google and Bing reveal that social influence bumps search engine results
    In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. Bing: We do look at the so cial authority of a user. Google: Yes, we do use it as a signal.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Facebook] 16 Stats That Prove Social Media Isn't Just a Fad [New Data]
    Twitter isn’t growing as expected, businesses aren''t happy with Facebook''s News Feed, etc. We’ve all heard at some point or another that social media is dying. Although doubters will always exist and the sites we use will continue to change, social media isn''t just a passing fad for business -- and there''s data to prove it.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Facebook] What You Need to Know This Morning: June 7, 2013
    Kids these days. 2) Pipe: File Transfer on Facebook. Check out a new app called Pipe that lets you transfer files over Facebook. Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets. and then the line-cutter won the $590.5
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Facebook] "They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter
    We don''t always talk about email as another social channel up there with Facebook, Twitter, and Pinterest, but it''s the original social channel that most of us were on. Not everyone wants to fan us on Facebook, but this''ll show up in your inbox on your phone, you can check it at work or on the train in the morning. Memes.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Facebook] Suggestions on How to Make Sense of Google+
    To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. I don’t know if it’s true or not, but since they opened it up to the public a few weeks ago, there are over 50 million users and it’s growing everyday.
  • HUBSPOT  |  WEDNESDAY, AUGUST 4, 2010
    [Facebook] The 4 Hottest Social Media Marketing Trends Explained
    This application and others like Pulse take information from news sources and social networks like Twitter and Facebook and display them in the form of a digital magazine, instead of boring lists of headlines like most RSS readers. Free Download: 2010 Facebook Marketing Guide. Social Media Marketing Trends Deconstructed. 1. million.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Facebook] [Chart] Marketing Automation Means More Marketing Jobs
    Facebook. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Like this chart? To sign up just click here. Share email. LinkedIn. Reddit.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Facebook] How to Measure the Success of Social Media
    On Twitter or Facebook? Follow us @HingeMarketing and join us on Facebook. It’s easy to hop on the social media bandwagon. After all, the major networks are free to use and “everyone else is doing it” All it takes is time, right? “It’s easy.” ” “Anyone can do it.”
  • ENGAGE  |  WEDNESDAY, MAY 9, 2012
    [Facebook] The Death of the Social Media Guy
    This person would be on call to show people how use Twitter, set up a Facebook brand page, and ultimately, be responsible for single-handedly carrying out a “social media strategy” with elbow grease as the exclusive item in his budget. “ we have a Facebook page! ,” or “we Tweet every  day!”)
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 23, 2012
    [Facebook] Should Google+ Be Part of Your Content Marketing Strategy?
    Google is positioning Google+ as their Facebook for B-to-B. Some of you may have already jumped into Google+. According to recent stats, as of January 2012, there are over 90 million users (Twitter has 100 million active users). Search will do the rest. Google+ and B-to-B: How to Get Started.
  • LEADER NETWORKS  |  TUESDAY, JUNE 12, 2012
    [Facebook] Social Insurance- Getting Back To The Basics Of Relationships
    Some examples include The Progressive Girl on Facebook where a person can talk to the Flo, play games and see her garden gnomes as she prepares for summer. When was the last time you thanked your car or home insurance agency for helping you? Probably never-- if you are less than 80 years old. She has over 4.1 Your mileage may vary.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Facebook] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
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