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  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Facebook] Medium Is Becoming a Major Platform, for Better or Worse
    And even though Medium promises that the actual creators still own all of the content, that doesn’t stop the platform from changing itself in the future that publishers might find unpalatable, just as Google, Facebook, and Twitter regularly tinker with algorithms and features. On June 1, Grantland came back—sort of.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Facebook] 35 Million Reasons To Say Thanks
    Cable-cutting, Facebook, Snapchat, and Youtube are leading the charge with consumer video and this, without a doubt, means that current and especially future demographics expect to sell and be sold to with video. feel excited. That said, rocket ships don’t have rear view mirrors. At the end of the day, I’m grateful and excited. Vidyardians.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Facebook] PowerViews with Chris Snell: Suit Up, Stand Up, Sign Up: A Sales Mantra
    Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Coach. Motivate. Maybe.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Facebook] Suit Up, Stand Up, Sign Up: A Sales Mantra
    Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Coach. Motivate. Maybe.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Facebook] 10 Times Personalization Makes You Feel Terrible About Yourself
    If you get a wax, do you stop seeing the spam recipes for one? 5) That Facebook seems determined to thoroughly freak out your boyfriend. Ever feel like technology is mocking you? Like algorithms are trying to ruin your relationships? That personalization tokens know more about you than you know about yourself? Me too. Inbound Marketing
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 10, 2011
    [Facebook] How Businesses Use Social Media for Recruiting [INFOGRAPHIC]
    LinkedIn isn’t the only social network that helps in the job search process — Facebook , Twitter , YouTube and Google+ have all been used by people to land jobs in innovative ways. Thanks Erica. Erica’s bio follows the post. Take a look and let us know what you think of using social media to find a job. ericaswallow.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Facebook] Commercial Misconduct: The Worst TV Ads Ever
    Facebook: Chairs Are Like Facebook. There''s really nothing I can say about this Facebook ad that this (NSFW) parody video didn''t already cover. I''ll let you enjoy. :). It was a simpler time, back then … before the rise of DVRs and streaming video services. watching the programming that the TV stations were broadcasting.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Facebook] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 31, 2014
    [Facebook] Winning NFL teams have winning social media strategies too
    All 32 NFL teams have Twitter and Facebook accounts. Data used to determine team rankings: Number of Twitter followers, Facebook Page Fans, and Facebook “Talking About” Stats. All 32 NFL teams have Twitter and Facebook accounts. By Ralph Cipolla, {grow} Community Member. The Pittsburgh Steelers. America’s Team.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Facebook] 39 Holidays to Add to Your 2016 Social Sharing Calendar
    In conversations with staffing firms across the country, I typically advise them to post content one to two times each day to leading social platforms (Facebook, Twitter, LinkedIn and Google+). If you want to build a comprehensive social media marketing strategy you’re going to need one major thing.a That's why we want to help!
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Facebook] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive. So why not give it to them?”
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Facebook] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. It''s hard. social media! Then check out your results!
  • SNAPAPP  |  WEDNESDAY, JANUARY 7, 2015
    [Facebook] Best of 2014: Surveys & Polls
    This survey allowed MarketingProfs to collect profile data on their audience as well as new leads for their database, promoting it via their influential Facebook, Twitter, and LinkedIn accounts. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. MarketingProfs: A Day in the Life of a Marketer.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 11, 2012
    [Facebook] 10 Ways To Put Old Blog Posts To Good Use
    We re-share our best material on Twitter and Facebook on a regular monthly schedule. If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Publish an e-book. Speaking of which ….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 26, 2013
    [Facebook] The Anti-Blog Post to Writing Better Blog Posts.
    It’s touching human hearts, and 5,000 to 10,000 Facebook likes per post(!) I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber.  I’m done with it  – people echoing echoes everywhere. Bloggers in factory-mode. Frizzzzzle. Right?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Facebook] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Facebook] Draw Me a POEM: Define Media Influence
    Twitter | Facebook | Google+ | LinkedIn |. To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Author information. Raymond Morin. Raymond has written for several French magazines over the past 15 years.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 25, 2011
    [Facebook] 12 Tips to Produce Compelling B2B Video
    After editing the video, post it on a variety of social channels, including YouTube and Facebook. Steps to Make B2B Social Media Produce Sales Blogging, engaging, listening to customers on Facebook or Twitter. B2B marketers need to add video to their arsenal of skills in today’s online world. Keep it Simple. Use a Tripod.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 22, 2010
    [Facebook] How to Write a Content Marketing Blog Post
    Share this on Facebook. Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 25, 2011
    [Facebook] Chart Chat: Social Media Platforms and B2B Marketing
    While sharing and curating content on social sites like LinkedIn or Facebook; blogs, which are a source of most of a company’s original content, are a big contender for the top spot. Sites like Flickr connect easily with Facebook which adds another layer of potential connections with prospects. Content is important! LinkedIn rules!
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 12, 2015
    [Facebook] How to Suck at B2B Social Media and More Thoughts on Engagement
    Is your focused Facebook campaign falling flat? Twitter, Facebook and the likes won’t necessarily help you sell more. The B2B chatter of late is around the evolving social media landscape and how to figure out if your engagement strategy is working. Not sure why your B2B blog just isn’t working? Never fear. From Tony Zambito.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Facebook] Is Your Own Website Stopping You From Getting Found Online?
    Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Now more than ever, a “legacy” or old website can keep you from getting found online. Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site.
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [Facebook] How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
    Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to pair the campaign with visual content. Let's build an image that will help us promote one of our most recent ebooks, " How to Engage Fans on Facebook.". But it’s true.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Facebook] The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
    For example, social media platforms such as Twitter, LinkedIn, Facebook, and Pinterest offer advertising options that can be leveraged to boost your exposure. We’ve found that LinkedIn and Twitter are the most effective promotion platform for our audience of B2B marketers, but you can utilize a similar strategy on Facebook or Pinterest.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Facebook] Can You Ever Really Scale Social Media Marketing?
    Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media , an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it''s really possible to ever scale social media marketing. Me: Hi Alisa!
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 8, 2011
    [Facebook] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
    If Facebook were the White Pages, LinkedIn is the Yellow Pages. Why do so many companies have Facebook Pages but never think about creating their own LinkedIn Group? Each point represents a preview of one of the chapters to give you a feel for the content and scope of what I cover in the book. website traffic
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 28, 2012
    [Facebook] Too Many B2B Social Media Objections Got You Down?
    All the big companies are focusing on Facebook. B2B companies looking to drive leads publish regularly on their company blog and send traffic from their Facebook pages to their blog posts. But it also may be that I get tired of saying the same things over and over again. Let’s look at a few of these that keep coming up.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 30, 2011
    [Facebook] [PREDICTION] What Will LinkedIn Do for B2B Marketers?
    If LinkedIn execs have been paying attention to Facebook, some of the most successful ads on the world’s largest social network have been to people already following a company’s page and those people’s friends. Facebook is proving that affinity is a key element to higher response rates to ads. Guess what?
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Facebook] 10 essentials missing from your business website
    You can even add a Facebook “like” box, Twitter feed, Instagram feed, Pinterest plugin (for sharing pictures), or other social media plugins to connect your online profiles. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Facebook] Five important lessons on the economics of social media
    Could this connection have formed through only a tweet, a Facebook post, or a LinkedIn update? Could this connection have formed through only a tweet, a Facebook post, or a LinkedIn update? I would like to tell you a short story today about my friend Stanford Smith. story at the heart of the economics of social media. Probably not.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 2, 2012
    [Facebook] Get Snappy, Gain Engagement – 8 Instagram Tips for Your Biz
    Since the birth of Instagram in 2010, the mobile app has reached 30 million users (gaining a new user every second) and made breaking headlines in April when Facebook acquired it for $1 billion in cash and stock. Instagram allows you to seamlessly share your photos on Facebook, Twitter, Flickr, Tumblr, Posterous and Foursquare.
  • THE NEW STRATEGIST  |  MONDAY, SEPTEMBER 21, 2015
    [Facebook] Marketing Doubleshot Podcast – Ep.10 – Ad Blocking & Missing out on the Mobile Moment
    Links and resources mentioned in this episode: The Verge – Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web –  www.theverge.com/2015/9/17/933896…death-of-the-web. Mark Schaefer’s {grow} blog – www.businessesgrow.com/blog/. Hotel Tonight – [link].
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] Content Marketing Is A Strategic Solution To A Strategic Problem
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. An e-book is not content marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 3, 2014
    [Facebook] 5 Social Media Tips to Enhance Engagement
    For example, weekends are the worst time to post on Facebook, while Twitter engagement actually increases on weekends. Facebook recently made it easy by posting trending topics alongside newsfeed. 2. She loves everything about blogging, writing and content marketing. Follow Helen on Twitter @HNesterenko. Congrats! Then what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Facebook] How to Ignore Annoying Strangers and Build an Online Community Your Way
    By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. From the day we finally left the hospital and started strolling around with our crew, my husband and I became experts at dodging super-personal and inappropriate advice from random strangers. Not making that up.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, FEBRUARY 16, 2011
    [Facebook] Parents are Social and Cross Channel Consumers
    It won’t come as any surprise that younger respondents with no kids are the most active on Facebook, Twitter or Myspace. According to a report from Media Audit on social media users, where we happen to be in life means different frequency and usage of different channels.
  • LEADERSHIP  |  FRIDAY, JUNE 6, 2014
    [Facebook] Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It
    Twitter, Facebook, etc.). As a B2B marketer, we are always searching for ways to publish good, valuable content. After investing significant time and resources into developing your content, do you also repurpose it in your campaigns? What is your advice for successfully repurposing content?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Facebook] Are Social Employees The Future of Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-. As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the  Future of Marketing ? Sounds simple, right?
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Facebook] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    Image Credit: eMarketer. 6) In 2016, 9.5% of Facebook's global mobile ad revenues (20.1% in the U.S.) Source ). 7) Instagram and Snapchat are tied for the second-highest used messaging app (behind Facebook Messenger) for millennials at 47%. But how do they know what's "smart"? That's where the data comes in. See #32.). Brand Adoption.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Facebook] A Digital Marketer's Christmas Wish List
    None of the CEOs audited said they used Facebook or Google Plus. My neighbor is a general counsel for a biggish global travel agency, and he blanched at the very thought of his CEO freely Tweeting or Facebooking. Faced with such a herculean mandate, we digital marketers need some loving from St. Nick now more than ever. Here goes.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Facebook] How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
    Whether in a positive or negative tone, the number of comments I've seen on either a blog post or Facebook update without actually reading the content is hair-pulling. recently screwed up big time on Facebook by pasting the wrong link, and spelling "Lego" wrong. I've seen this via email, Facebook, and even in blog comments.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Facebook] The Critical Ingredients Of Effective Demand Generation
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Conclusion.
  • HUBSPOT  |  SATURDAY, JUNE 14, 2014
    [Facebook] Which Game of Thrones Leader Are You? [Quiz]
    For those of you who have been glued to your screens this entire season (guilty), or you''re tuning in for the first time to see what everyone on Facebook has been groaning about, this quiz is you. Is life an imitation of art, or art an imitation of life? Take Game of Thrones , for example. Or maybe, a character reminds you of yourself.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Facebook] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • PAUL GILLIN  |  MONDAY, FEBRUARY 7, 2011
    [Facebook] Groupon Digs the Hole Deeper
    haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. Too bad Groupon didn’t mention any of those noble goals in the commercials themselves. advertising marketing
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Facebook] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 25, 2013
    [Facebook] Even B2B Marketers Need to Follow these Internet Trends
    And there are even B2B companies that are driving business from Facebook. Nearly all respondents to the survey shared in the report use Facebook. 3. Many B2B marketers don’t view themselves as cutting edge in the marketing world. They don’t always keep up with the latest trends in digital marketing and social media. Mobile.
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Facebook] LinkedIn is the New B2B Media Powerhouse
    For many B2B marketers, the data is more relevant than Facebook. Although Facebook will continue to challenge LinkedIn as a place to build business-focused communities, LinkedIn is way ahead of other B2B media companies. The company is profitable, growing, and for the moment, on top of business social media networking. Targeting Data.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [Facebook] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%). I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Facebook] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook. Real Personalization Would Exist. offers, ads, promotions) appears that has nothing to do with their interests.”
  • VIEWPOINT  |  TUESDAY, MARCH 4, 2014
    [Facebook] 3 Ways Inbound Marketing Is Hurting Your Business (#3 Is the Most Surprising)
    They can be found on Twitter and Facebook Inbound marketing is all the rage. Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board. But there are problems with inbound marketing. Inbound Marketing Problem #1: Too Many Leads.
  • JUNTA 42  |  MONDAY, FEBRUARY 6, 2012
    [Facebook] What Can a Super Bowl Ad Buy You in Content Marketing?
    The average Content Marketing Institute blog post is shared approximately 600 times via Twitter, Facebook, LinkedIn and Google+ over a six-month period. So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 For those counting, that’s $116,000 per second.
  • SAZBEAN  |  THURSDAY, NOVEMBER 17, 2011
    [Facebook] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    To help make your content stand out, we’ve come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+. -  20 Ways to Increase Content Visibility on the Top 4 Social Networks by Rachel Sprung. News & Notes
  • SAZBEAN  |  MONDAY, SEPTEMBER 12, 2011
    [Facebook] How Social Media Affects Content Relevance in Search
    Both Bing and Google admitted in interviews that their search results are positively affected by social signals, such as tweets, Facebook Likes, and +1s. Old school SEO pros cover your ears, or be prepared to adapt your craft: Search engines are changing, and social media is a huge part of that change. News & Notes
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Facebook] Double Your Publication’s Visits from Social In 10 Minutes a Day
    While Periscope might be one of the hottest new social networks, as a publisher, you’re better off dedicating your time to Facebook, Twitter, LinkedIn, or Instagram. 6) Keep Your Marketing Hat On. Just because you are writing a Facebook post or Tweet, doesn't mean the fundamentals of marketing no longer apply. Media
  • WRITING ON THE WEB  |  MONDAY, MARCH 14, 2011
    [Facebook] Content Marketing Videos: Speak to Problems First
    Share this on Facebook. What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. Here’s a new video the folks over at iMotionVideo Studios produced for me. just love this service. This is key for content marketing. What’s your solution?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 28, 2010
    [Facebook] Influencers vs Advocates in B2B Marketing
    Share this on Facebook. According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. draw a hard line between Influencers and Advocates.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 13, 2011
    [Facebook] Announcing the B2B Social Media Book
    Announcing The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar of Hubspot and Jeffrey L. Cohen of Radian6, who are also the co-founders of SocialMediaB2B.com. We are so excited we can barely hold back the whoops and the high-fives.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. Author information. Neal Schaffer.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Facebook] 7 Simple Ways to Attract More People to Your Blog
    Check out Twitter’s trending topics and take notes on common themes among your Facebook friends’ status updates. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Find out what people want to read Social media is a blogger’s best friend. Content Strategy
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 15, 2013
    [Facebook] How To Extend B2B Marketing With Better Social Media Measurement Tools
    Facebook. Arguably the most comprehensive of social media reporting dashboards, Facebook insights have come a long way in a short period of time, offering actionable metrics to page managers and business owners. While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best.
  • CONTENT MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Facebook] Missing the Mobile Inflection Point! Disruptions: With New Comforts, Growing Complacent
    Google and Facebook are being left behind in the shift toward mobile, and the amenities available to their employees might offer some explanation for a slow transition. Google and Facebook, young and successful companies that they are, risk being left behind as technology shifts from PCs and Web browsers to mobile devices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Facebook] 10 Ideas: Standing out in the social media jungle
    Become a beefy marketer.   An ability to navigate Facebook or YouTube might be enough to get you an entry level job at some places but to really build a career you should become proficient at the fundamentals of marketing.  promised I would write him a blog post in response, so here it is! Turns out, I didn’t know shit. Charities.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Facebook] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
    In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. 4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.). Jeffrey is also a guest on Mad Marketing TV , where he’s interviewed by yours truly.). The book not only covers change. “No one is going to die.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Facebook] The What, How, and WOW Factor of Effective Conversion
    Entice them in liking your Facebook page they are seeing for the first time. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing automation and pipeline generation rock stars. The “What” of Conversion.
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Facebook] 7 Recent or Unique Google Adwords features you should be utilizing today.
    When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  Sometimes we get reminded of features we haven’t used in awhile, but then might be appropriate for a client.  . Subscribe.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 25, 2014
    [Facebook] 10% Increase in Women at InsideView: How We’re Changing Stereotypes, Building Networks, and Encouraging Growth
    Sheryl Sandberg | COO, Facebook. During a managerial review at Facebook in which a woman had been called too aggressive, Sandberg initiated an important conversation about gender roles in the workplace: “If a man had done exactly those same things, would you have thought he was too aggressive? Goal #2: Promote Relationships.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Facebook] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Facebook] Enterprise Social Media and Personal Branding
    Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Oh yeah. Not at all. That brand image matters little in social media.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Facebook] The Fifth P of the Marketing Mix
    Facebook. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. Bring on the fifth P.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Facebook] 25 TEDTalk Quotes to Inspire You
    These quotes are easily tweetable and Facebook sharable via the TED website, and they can make great additions to your presentations and other marketing content. 11) Joe Sabia: In 6,000 years of storytelling, [people have] gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls. Enjoy! Tweet This! 21) R.A.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2011
    [Facebook] The Death of Internet Marketing and the Rise of Social SEO
    2004 – Facebook. By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Gone are the days when claims of riches tugged enough at the emotions to persuade a sale. Now is the time of social SEO. Then Came SEO.
  • MARKETRI  |  MONDAY, OCTOBER 14, 2013
    [Facebook] Marketing and Social Media Tips from Best-Selling Author, Mark Schaefer
    We choose with whom we interact, whether it be a brand or a friend, and know that there is a human being responding to our tweets or Facebook messages (when brands use social media well, that is). Years ago, it just would have been webpages; today, it’s your company’s Facebook, Twitter, LinkedIn, Google+, and YouTube pages.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Facebook] 45+ Reasons to Attend the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences Social Media Tools
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Facebook] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Facebook] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Facebook] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. Brand Insider) Is Eye Tracking Coming to Google Glass? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Socialnomics) 30 Ways to Tell if You’re a Social Media Success  (Small Biz Trends) Advice for Clueless Brands on Social Media  (Mashable!) Business Insider) The Data-Driven Enterprise Marketing Revolution  (All Things D) Are You Making These 5 Basic SEO Mistakes? News & Notes
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Facebook] Our Home Page Work-Over at Find New Customers
    And you call also check out our company description on  Linkedin ,  Jigsaw  or visit our  Facebook fan page. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? Are the changes good or did I prune too deeply?
  • OPENTOPIC  |  TUESDAY, AUGUST 18, 2015
    [Facebook] Generating Demand with Modern Content Marketing - Christian Jorg TechnologyAdvice Expert Interview
    Think about Facebook Advertising. Why does Facebook advertising work for companies? Because, Facebook optimizes and harnesses the power of profiling. Christian Jorg, CEO of Opentopic, was a recent guest on the TechnologyAdvice Expert Interview Series. What are your thoughts on the customer journey? It's critical.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Facebook] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Basic services free; offers email retargeting as well as Facebook retargeting. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Company A: Website. Get it? Adroll.
  • CLIENT BRIDGE  |  MONDAY, MAY 30, 2011
    [Facebook] INFOGRAPHIC: The Demographics of Social Media
    From Advertising Age, here's an infographic breakdown of the demographics of Facebook, MySpace, LinkedIn, and Twitter. View Original Article
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Facebook] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    If your company did a 5K, post a photo on Facebook of employees happily crossing the finish line. Put his or her face on your Facebook page with information about that position and personal interests. What’s the one thing business owners and their employees, partners and even customers all have in common? Then, post about it! often.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Facebook] The Future of Marketing – Adapt And Be Creative!
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In our last  Future of Marketing  interview, Scott Brinker riffed off the Marketing and  Big Data  idea by asking if the future of marketing was all about “ Big Testing?
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
    Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Hey, I get it. Demand generation is hot. understand. Wait, what?
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 23, 2015
    [Facebook] Social Capital Fuels Customer Experience Marketing
    Twitter | Facebook | Google+ | LinkedIn |. Recently I was listening to Margaret Heffernan deliver a powerful TED talk about the value of social capital. As I reflected on her talk, I realized that social capital is the fuel of true customer experience marketing. By healthy he […]. Author information. Joe Ruiz. Joseph Ruiz.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Facebook] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    We discovered that the longest posts (those with over 2,000 words) received more average tweets, LinkedIn shares, and Facebook shares, Likes, and comments. LinkedIn, which targets our readers' business contacts, often outranks Facebook shares. Yep, even yours -- you just have to know how to find them. What Are Compounding Posts?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Facebook] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Facebook] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    And yes, I highly recommend getting a Twitter , Google+ and Facebook account in your name as well. On Twitter or Facebook? Follow us @HingeMarketing and join us on Facebook. Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. hated every minute of it.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Facebook] 10 Publishers Killing It on Instagram
    According to a recent Forrester study, Instagram boasts engagement rates that trounce Twitter and Facebook: 4.21% on average for an Instagram post, while neither Twitter nor Facebook break 1%. Instagram isn't just for celebrities and teenagers anymore. Even better, nearly half of Instagram's users check it daily. John Deere? Media
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Facebook] Content Marketing Personalization: Build Relationships At Scale
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. I know you’re wondering “what the heck is content marketing personalization?” ” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. laughed a little.
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Facebook] Why your social business platform doesn’t have 100% adoption
    While Facebook brags about having one billion active users, and Google Plus and Twitter seem to be around the 500 million mark, there are still many more people who do not use them than people who do. Just don’t expect it to look Facebook-ish. Photo credit: Wikipedia. illustration by Aaron Kim). ” (Source: Wikipedia ).
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Facebook] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    people they know and trust." – Malorie Lucich, Facebook Spokesperson. "Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings. Don't Push! Substance trumps style.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Facebook] Get ready. Social scoring will change your life.
    This week, Klout began pulling in Facebook data to get a fuller picture of an individual’s social media footprint and they also have their sights set on LinkedIn, MySpace, Digg, and even Youtube, for future integration. There is an interesting, and perhaps alarming, trend brewing on the social media scene.  This CREEPS ME OUT. Dominate.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] How Do You Trigger Interest in Your Content? [Marketing Cast]
    Live Webinar: Facebook Page Marketing with Q&A. Learn how you can improve your presence on Facebook, the world's largest networking platform. Join this live webinar to learn how Facebook can help you increase your visibility online. You might be already convinced in the value of content creation for marketing purposes.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Facebook] Customer Centricity Slogan or Experience?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Customer Centricity Slogan or Experience? When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Of this group only 14% indicated that customer centricity was a hallmark of their brand. Being customer centric feels like a no-brainer goal.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Facebook] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. trials or demos of our software). and you''re ready to rock. And voila!
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 7, 2010
    [Facebook] Pros and Cons of Blocking Social Media at Your B2B Company
    Regardless, B2B marketers must be equipped to either deal with these policies or offer up valuable reasons to change them. A new report conducted by Purdue University earlier this year spoke to the concerns businesses have for blocking sites such as Facebook and Twitter. tools,&# and 75% hoped to increase revenue by using these tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 24, 2013
    [Facebook] Moving your business from digital grief to social media enlightenment
    Instead of thinking narrowly about the “need to put up a Facebook page,” perhaps it is time to evolve in our thinking and consider how the success components embedded in these platforms can align with our specific business objectives. I’m sure may of you can remember a time not so long ago when we didn’t have websites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 28, 2013
    [Facebook] Five ideas to re-build your personal brand after a move
    Moving is never easy, especially when it affects your personal brand and business.  I just moved nearly a thousand miles from New Jersey to Charleston and wanted to share how I used social media and Internet connections before and after the move to get my personal brand off to a fast, productive start! 1) Facebook, LinkedIn, Pinterest.
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