SAZBEAN | SATURDAY, SEPTEMBER 17, 2011
[Facebook] Top Internet strategy, marketing and technology links for the week of September 18, 2011
Facebook Best Social Media Network for Brand Interaction (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault (Future Buzz). Microblogging, Social Networking Still Growing Worldwide (Marketing Profs).
SAZBEAN | SATURDAY, JUNE 18, 2011
[Facebook] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
Facebook Growth Outpacing Other Social Media (Marketing Profs). Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). It’s About the Problem (Small Business Trends).
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 28, 2011
[Facebook] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
Slideshare makes it easy to tweet, like or Facebook share links to each presentation. They track the most shared presentations on Twitter and Facebook and will feature your presentation on the home page or a channel page if it is really popular. They alert you with an e-mail that says “your presentation is hot on Facebook.”
ENGAGE | TUESDAY, OCTOBER 23, 2012
[Facebook] Email Marketing: 5 Tips for Using Symbols in Subject Lines
For the August 2012 Engage Newsletter, the A/B test consisted of two subject lines: Test A: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos ?. Test B: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos. And if it doesn’t you should sign up. Okay, two second pitch is over. How appropriate, right?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 14, 2010
[Facebook] How do I get a job in social media marketing?
An ability to navigate Facebook or YouTube might be enough to get you an entry level job at some places but to really build a career you should become proficient at the fundamentals of marketing. Share this on Facebook. Most important requirement: Become a beefy marketer. Get a degree if you can. If you are pursuing a career change.
WRITING ON THE WEB | THURSDAY, NOVEMBER 18, 2010
[Facebook] Print Consumer Magazines Score Big in Europe
Share this on Facebook. Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Yesterday I led a workshop in the Netherlands at Media Partners Group. Be memorable.
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 10, 2010
[Facebook] Content Marketing to the Female Brain
Share this on Facebook. You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? The right hemisphere is the center of abstract conceptual thoughts such as art, music, creativity and inspiration. Core values.
WRITING ON THE WEB | SUNDAY, OCTOBER 24, 2010
[Facebook] Neuromarketing Books for Marketing to Brains
Share this on Facebook. If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.
ENGAGE | WEDNESDAY, FEBRUARY 5, 2014
[Facebook] How Many Screens Are You On Right Now?
caught myself on 4 screens at once last night: streaming an NCCA basketball game on my Apple TV, watching the game stats on my laptop, catching up on some email on my tablet and discussing the game via text and Facebook with fellow fans on my phone. In fact, Twitter reported more than 24.9 34% are browsing on a PC/laptop.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 6, 2012
[Facebook] Connecting the Dots Between Social Media & Demand Generation
Tip: Social sign-on allows site visitors to log in via social accounts such as Facebook, Twitter, and LinkedIn. by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration.
THE FORWARD OBSERVER | FRIDAY, OCTOBER 4, 2013
[Facebook] Why B2B Email Marketing Is Sexy (And It Knows It)
Boost Social Interaction – Email can help encourage helpful social interaction with your prospect such as social sharing, Facebook likes and tweeting. 'Artillery B2B Marketing Blog > The Forward Observer B2B marketers who overlook the power and cost effectiveness of email marketing in favor of "sexier" tactics do so at their own peril.
FATHOM | WEDNESDAY, OCTOBER 29, 2014
[Facebook] Challenges with Marketing Healthcare Online (in Google AdWords)
Targeting users on Facebook based on their age, location, and interests can provide really granular targeting, but it can also offend your users and therefore negatively impact your brand. wanted to take some time to write about the various challenges when advertising for healthcare organizations. Medical services and procedures.
TOM PISELLO | MONDAY, JANUARY 31, 2011
[Facebook] Is The End of Social Media Already Written Into Its Success?
To this, now add the real time pressure from social media, where a typical user receives hundreds of daily tweets, dozens of daily Facebook updates, dozens of LinkedIn updates and discussion group posts, blog article feeds … you get the picture. Are the future of Facebook or Twitter doomed by their increasing popularity?
HUBSPOT | FRIDAY, APRIL 29, 2011
[Facebook] 10 Possibilities In a World Without Twitter [Humor]
Facebook and LinkedIn would start adding new features by copying more off each other. Just a few years ago, Twitter never existed. It’s strange to take something that’s so widely used today and picture what life was like before it. It got me thinking, what would the world be like today if we never had Twitter?
CONTENT MARKETING TODAY | MONDAY, APRIL 23, 2012
[Facebook] Why the Massive Move to Mobile Computing Changes Content Marketing Rules
Most of those visits are expected to go to Facebook. In fact, eMarketer estimates that the number of mobile Facebook users in the U.S. Get social with Facebook, Twitter or other applications that can reach out to your customers with special offers while they’re on the move and in a buying mood. . Smartphones Soar.
PAUL GILLIN | THURSDAY, MARCH 24, 2011
[Facebook] B2B Blogging Gets Publishing Discipline
Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Holy cow!
B2B LEAD BLOG | WEDNESDAY, AUGUST 1, 2012
[Facebook] 3 Demand Generation Dangers in a B2B Blog Redesign
• Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. A big part of lead gen is content, and the simplest content machine on the web is a blog. The new blog goes live, and you’re feeling great, check that one off the to-do list.
B2B MARKETING INSIDER | MONDAY, MARCH 31, 2014
[Facebook] Why Brands Need To Act Like Publishers
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 10, 2010
[Facebook] Ten social media and technology mega-trends to watch
Facebook has marshaled its community for product development, recruiting 300,000 users to translate its site into 70 language. The entire French Facebook site was translated in one day. Share this on Facebook. I just read a fascinating (and lengthy!) Here are some highlights from this excellent report: 1. Post on Google Buzz.
SAVVY B2B MARKETING | FRIDAY, JULY 8, 2011
[Facebook] Savvy Week in Review - July 8
Gini Dietrich answers a question from her Facebook community: what types of content work best for B2B content marketing. With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Enjoy the weekend!
MODERN B2B MARKETING | WEDNESDAY, MAY 28, 2014
[Facebook] The Best Example of a Human Email…EVER.
Better yet, peruse their Facebook page (oh wait, they “broke up” with Facebook. 'Author: DJ Waldow “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. Weekly coupon email. Awesome. Amazing. Human. Beyonce.
JUNTA 42 | WEDNESDAY, JUNE 30, 2010
[Facebook] Content is to marketing like.
Junta42 ran a contest this week via Twitter and Facebook asking for the best, most creative answer to this statement: Content is to marketing like [blank] is to [blank]. Please review the entries below and then tell us which one you liked the best on the Junta42 Facebook page. we're going to defer it to the community.
B2B MEMES | FRIDAY, OCTOBER 8, 2010
[Facebook] Nine Keys to a Robust Editorial Career in Social Media
To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post? Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. This isn’t necessarily a bad thing. Be media neutral.
SYNECORE | MONDAY, DECEMBER 10, 2012
[Facebook] Google+ Communities: Good for Users, Marketers, and Google
With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google. If Google could be personified as a politician, it’d be a really good one. Let me explain. USERS: THANKS FOR THE EXPERIENCE. Gather Together.” Follow @chrshorton.
HUBSPOT | MONDAY, SEPTEMBER 13, 2010
[Facebook] Top 5 Inbound Marketing Articles to Start the Week: Emerging Social Platforms
Facebook Fan-Acquisition Strategies. Want more fans of your business' Facebook Fan Page? Carter dives into five of his best fan acquisition strategies to grow your Facebook reach and ultimately generate more revenue: Turn buyers into fans at time of purchase. Use Facebook ads (social PPC). Image Credit: Mashable.
MODERN B2B MARKETING | FRIDAY, AUGUST 30, 2013
[Facebook] Feeding the Content Beast is the Least of Your Problems
Many marketers will tell you that “engagement” is measured by number of views on YouTube, Likes on Facebook, retweets on Twitter, or downloads of a whitepaper. 'Author: David Greschler Content marketing has a problem, but it’s not the one people think it is. When asked, most will tell you it’s “feeding the beast”. Content Marketing
BUZZ MARKETING FOR TECHNOLOGY | SUNDAY, OCTOBER 5, 2008
[Facebook] Digital Literacy, Pragmatism and the Social Construction of Reality at dougbelshaw.com
Facebook /Doug Belshaw. Skip to content. dougbelshaw.com. …education, technology, productivity. About. Get in touch! References. Plugins Used. Archives. SHP Conference 2008. « Failure is the condiment that gives success its flavour. Digital Literacy, Pragmatism and the Social Construction of Reality. Welcome! Thanks for visiting!
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, SEPTEMBER 15, 2008
[Facebook] YouTube - Education Today and Tomorrow
Facebook. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. close.
MODERN B2B MARKETING | THURSDAY, DECEMBER 6, 2012
[Facebook] Ryan McDermott From AdRoll Talks Social Ad Trends and Measuring Clicks Vs. Impressions
In particular, we were ecstatic to see Facebook start offering access to its inventory via the Facebook Exchange (FBX) , and we hope this is the start of a trend in the social space. by Dayna Rothman Our Good to Great Virtual Event was a huge success! Many thanks to all of our esteemed panelists for their hard work.
B2B LEAD GENERATION BLOG | SUNDAY, SEPTEMBER 30, 2012
[Facebook] Content Marketing: Slow, steady pays off for manufacturer
Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%. If you are targeting four personas, he estimates it would require 720 pieces to speak to every persona in multiple channels over the course of a year. As a result, he fears marketers are sacrificing quantity for quality. Step #2: Gather ideas.
MODERN B2B MARKETING | TUESDAY, AUGUST 14, 2012
[Facebook] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
For example, Facebook’s mobile app will host your content in a way that is viewable for a mobile device and YouTube will allow your video to be viewed on Apple or Android products. If you are simply trying to use visual content to increase Facebook Likes, then the lift would be the estimated increase in Likes from the content.
HUBSPOT | MONDAY, MARCH 17, 2014
[Facebook] How to Select the Perfect Image for Your Next Blog Post
Remember, the first image in your blog post is usually what gets pulled in when people share links to your content on Facebook, Google+, and LinkedIn. 'By now, you''ve probably heard about the importance of visual content. me too. Things to Consider When Selecting the Perfect Blog Post Image. 1) Do you have the right to use it? how''d I do?
MODERN B2B MARKETING | FRIDAY, JUNE 14, 2013
[Facebook] Get More out of your Marketing Automation with Interactive Content
Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter. 'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? Why interactive Content?
LEADER NETWORKS | TUESDAY, JANUARY 29, 2013
[Facebook] Connecting The Dots On The Social Experience
They have a plethora of social media tool experiments underway: newsletters and blogs for customer communications, twitter and Facebook for customer interaction, LinkedIN for promotions, sometimes even an online customer community to provide all of the above and more. Your B2B firm trumpets its engaged, active customers. Is that all? Really?
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 25, 2013
[Facebook] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
They invest in Facebook and Twitter and (more and more) in LinkedIn. According to GlobalWebIndex , Google+ now has 343 million active users, more than any other social network besides Facebook. Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. But you know what?
WEBBIQUITY | TUESDAY, MAY 6, 2014
[Facebook] Zenith Social Media Marketing Conference – An Event Not to Miss!
Dennis Yu ( @dennisyu ), CTO and founder of Facebook marketing specialist firm BlitzMetrics. 'The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets.
BIZNOLOGY | THURSDAY, AUGUST 2, 2012
[Facebook] Awaiting the Next Horizon–Will the Internet Enforce Social Good?
Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value.
ENGAGE | WEDNESDAY, JUNE 11, 2014
[Facebook] The Best Content Marketing at the 2014 World Cup
Twitter and Facebook each launched their own World Cup hubs so you can aggregate the best content related to the tournament in one place on your social networks. Johnson & Johnson’s oral hygiene brand is setting up a pair of newsrooms in New York and London that will stream content in various languages on Twitter and Facebook.
MARKETING GENIUS BLOG | WEDNESDAY, MAY 12, 2010
[Facebook] Do’s And Don’ts Of Building A B2B Community On Twitter
Share this on Facebook. Recently in an article on B2Bbloggers.com , I stated that the rate of adoption of Twitter for B2B marketing is being slowed because, frankly, at first Twitter can be difficult to understand and hard to use. This hurdle is quickly turning people off to the benefits Twitter can have for their business. do repeat tweets.
CONNECT THE DOCS | FRIDAY, DECEMBER 7, 2012
[Facebook] Social Media Marketing Tools Series #2 Shoutlet
Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Community Management: Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Social Media Marketing has become an integral part of any Brand’s marketing activities.
HUBSPOT | THURSDAY, MARCH 3, 2011
[Facebook] 7 Missed Social Media Lead Generation Opportunities
This process could be a contest on Twitter or Facebook or could be as simple as occasionally asking your followers to recommend to others in their online community to follow your business. Having a Facebook Page Without A Landing Page - The fewer clicks needed for someone to become a lead for your business, the better.
PAUL GILLIN | WEDNESDAY, NOVEMBER 16, 2011
[Facebook] Surveys Show ‘Social Business’ Concept Gaining Traction
Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It’s also worth noting that 81 percent of respondents use face-to-face interactions to connect with customers or prospects, underlining the fact that Facebook has its limits.
MODERN B2B MARKETING | TUESDAY, MARCH 12, 2013
[Facebook] The Top Social Media Topics On the Minds of Real Marketers
Many marketers were looking to go beyond the basics of merely posting on Facebook and wanted to move towards a more measurable strategy. How do you generate a social lift that goes beyond a Facebook “Like”? As an example, instead of just a fishbowl at an event, “Like” us on Facebook to win an iPad. The common denominator?
HUBSPOT | SATURDAY, JUNE 14, 2014
[Facebook] Which Game of Thrones Leader Are You? [Quiz]
For those of you who have been glued to your screens this entire season (guilty), or you''re tuning in for the first time to see what everyone on Facebook has been groaning about, this quiz is you. 'Is life an imitation of art, or art an imitation of life? Take Game of Thrones , for example. Or maybe, a character reminds you of yourself.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 10, 2011
[Facebook] 8 Rules When Using Social Media as a Support Channel
Then came Facebook, Twitter and LinkedIn. Facebook. by Zainab Ali | Tweet this. This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 28, 2011
[Facebook] 3 Lead Scoring Problems – And How to Solve Them
Facebook. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector. Challenge #1: Inability to score or prioritize all leads.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 28, 2011
[Facebook] The Impact of M&A on the Marketing Automation Industry
Facebook. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. Share email. LinkedIn.
CRIMSON MARKETING | TUESDAY, OCTOBER 21, 2014
[Facebook] Why Is No One Paying Attention to My Content on Social Media?
In fact, 77 percent of Facebook pages found their widest audience through promoted posts. 'Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Know your options.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 25, 2010
[Facebook] The most powerful leadership lesson I’ve learned
Share this on Facebook. In graduate school I took a class on “Leaders and Leadership that I hoped would give me respite from the grind of finance and economics. It turned out to be one of the most interesting classes I ever attended and it set me on life-long study of leaders. George was not a rah-rah kind of leader. Be trusted.
THE FORWARD OBSERVER | TUESDAY, JUNE 4, 2013
[Facebook] How to Explain To Your CEO That Social Media Is Not Optional
Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. 'Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. lot more traffic.
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 16, 2012
[Facebook] Teleprospecting and Social Media: 2 Tools Sure To Improve Results
By the time you have finished reading this, there will have been 37,349 new profile pictures on Facebook, 3,400 new connections added to your network, 15,654 publicly +1’s,8,700 new viral videos and approximately 1.2 Randy Moss will be able to hold his own interview session, and have it broadcast online as if it’s the 6:00 news.
HUBSPOT | TUESDAY, APRIL 19, 2011
[Facebook] Marketing Lessons From the Cupcake
Don’t just offer them vanilla, use social media to share your content, answer questions on LinkedIn and listen to what is being said on Twitter and Facebook. Free eBook: 2011 Facebook Marketing Guide. Download the free eBook to learn how you can use Facebook's ongoing enhances to market your business effectively.
MANHATTAN MARKETING MAVEN | WEDNESDAY, OCTOBER 13, 2010
[Facebook] What's Holding Social Media Back?
He would offer these of-the-moment items along with a discount coupon during a 4-week back-to-school window during August and September in return for “Like” clicks on Facebook or to reward new followers on Twitter. Consider this real-life example. An appropriate supply of items cost about $10,000. 1 return.
HUBSPOT | WEDNESDAY, JUNE 23, 2010
[Facebook] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users. Like - A “Like” is an action that can be made by a Facebook user. Bit.ly - Bit.ly Blip.TV - Blip.TV
MARKETING INTERACTIONS | MONDAY, FEBRUARY 25, 2013
[Facebook] Content Marketing Should Never Be Advertising
We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. The rise of the term Native Advertising seems to be causing quite a stir. This may very well be in creating a label that's inherently in conflict with itself. Where's the line?
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 7, 2012
[Facebook] The 5 Indispensable Requirements of Modern Marketing
One billion users on Facebook. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. in a single year.
SALES INTELLIGENCE VIEW | MONDAY, FEBRUARY 4, 2013
[Facebook] B2B Social Marketing 101
Furthermore, the cost of advertising is reduced to almost zero on Facebook, Twitter, LinkedIn and many other social sites. When you write a White Paper, break it down to 5 blog posts, Tweet about it, post it on Facebook and LinkedIn, Pin it, add it to StumbleUpon, and determine which networks bring the best leads. Your Have objectives.
WINDMILL NETWORKING | FRIDAY, DECEMBER 14, 2012
[Facebook] 6 Twitter Contest Ideas Worth Exploring
Questions to Ask Yourself Before Launching your Facebook Contest (windmillnetworking.com). Questions to Ask Yourself Before Launching your Facebook Contest Twitter Coming to a Store Near You…SOON! LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Fastest correct answer. Sweepstakes. What can the app do?
BIZNOLOGY | MONDAY, FEBRUARY 24, 2014
[Facebook] 11 tips and tools to jump-start your SEO
GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page. 'Photo credit: Sean MacEntee. What do the numbers tell us about the importance of SEO?
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 4, 2012
[Facebook] 9 Content Marketing Articles You Shouldn’t Miss
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
MARKETING GENIUS BLOG | TUESDAY, APRIL 13, 2010
[Facebook] Buying Stages & Lead Nurturing, Matching Content
Share this on Facebook. The ultimate goal of Lead Nurturing is to match your content to the needs of your prospective buyers. That partly depends on the personas of the buyers, so you can match the content to the buyer’s role and their interests. The 5 Stages of the Buying Process. information search. evaluation of alternatives.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 28, 2013
[Facebook] Ashton “Chris” Kutcher and His Advice for Inside Sales Reps
So, I’m at home the other night and perusing Facebook, and I see a few people that I’m connected with posting videos about Ashton Kutcher and this great speech that he gave at the Nickelodeon Kid’s Choice Awards. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com.
SALES PROSPECTING PERSPECTIVES | FRIDAY, APRIL 12, 2013
[Facebook] Your Social Selling Strategy: Go The Extra Mile
In B2C markets you may emphasize Facebook and Pinterest, while B2B markets may find LinkedIn and Twitter are where their potential customers exist. 'Recently, I was lucky enough to attend the AA-ISP Leadership Summit at the Palmer House in Chicago. Jill had mentioned her “ABC’s” of being social: Always Be Connecting.
DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
[Facebook] Why Host a Blog on Your Corporate Website?
› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Thought leadership is a good thing. Links Let’s be real. What do people like to link to?
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Facebook] 26 Mind-Blowing Black Friday Statistics [Data]
Nearly three-quarters of retailers will use their Facebook page to reach out to shoppers, up from 57.1 percent monitoring retailers’ Facebook pages. percent will check out retailers’ Facebook pages. Black Friday. 26 Black Friday Statistics for Marketers. Source: Shop.org ) Tweet This Stat! spending has reached $9.7
BLOG MY CALLS | MONDAY, APRIL 28, 2014
[Facebook] The Impossible Task Facing the LA Clippers Marketing and PR Department
What do you do, for example, if he comes into your office and demands that you send a Tweet, write a press release, or post something on Facebook that supports him? 'Unless you''ve been living under a rock for the past 48 hours, you''ve probably heard about the deplorable racist comments made by the miserable wretch Donald Sterling.
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 9, 2012
[Facebook] Will Content Marketing Destroy Social Media?
The quality measures extend beyond pure readership to engagement metrics such as the tens of thousands of shares via social media (Facebook, LinkedIn, Twitter, Digg, etc.). would appreciate your thoughts in the comments below or comment on Twitter , LinkedIn , or Facebook. . mean “Whoa!”…The Is it blurring?
WRITING ON THE WEB | WEDNESDAY, MAY 1, 2013
[Facebook] Scribd: Just Another Document Sharing Site?
Like Facebook, there is a section for updating your recent activity. You can also use this on your business page on Facebook tabs to share content as well. 10 Ways to Use Facebook as a List Building Tool. 'I may be a late bloomer, but I just discovered Scribd. Yes, that number is correct. Reasons to love Scribd: IT’S FREE.
WRITING ON THE WEB | FRIDAY, JULY 9, 2010
[Facebook] Online Reputation? 4 Tips
Dow Jones has several Facebook pages, including some hosted for certain countries. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 18, 2014
[Facebook] How Technology Helps Marketers Maximize Stellar Customer Experiences (New Guide)
Have you ever purchased a product via an e-Commerce site, only to be retargeted on Facebook, or emailed the next day with a similar offering? 'Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. Bummer! Customers make 500 billion impressions on each other about your products and services each year.
VOICE-BASED MARKETING | MONDAY, APRIL 21, 2014
[Facebook] 6 Salesforce Apps Every Marketer Should Be Using
Salesforce for Twitter and Facebook. If your business is heavily into social, then the Salesforce app for Twitter and Facebook is the tool for you. 'What is a marketer without her tools? These days, we rely heavily on technology and CRM systems to make our processes run smoothly, from lead acquisition to lead nurturing. DupeBlocker.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 23, 2010
[Facebook] The NEW “Four P’s” of marketing
Share this on Facebook. Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the way we communicate and go to market. People. The social web is the first true PEOPLE-driven communication channel. Publicly. Permanently. Presence.
HUBSPOT | TUESDAY, JUNE 26, 2012
[Facebook] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
Check Facebook to wish contacts a happy birthday. Even more bonus points if you do this outside of Facebook.). You know there is an outstanding message in your Facebook or LinkedIn inbox waiting for you). Don’t let your to-do's bog you down. 10 Daily To-Do's. Good morning, dashboards! Manage your inbox. Set priorities.
WRITING ON THE WEB | WEDNESDAY, OCTOBER 15, 2014
[Facebook] How to Lure Readers to Your Blog from Social Media
Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: As Usual, Content Comes First. 'from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, OCTOBER 10, 2013
[Facebook] Using Big Data To Target The Right Consumers With The Right Offers
So they expect the same personalized experience they get on your site to be on their smartphones, in their email and even on Facebook. 'Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? But exactly what should you personalize on the site?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 23, 2014
[Facebook] Social Media and the History of Aggression
Facebook, created to unite global conversations, is also the basecamp for bullying so severe it leads to violence and teen suicide. Facebook, created to unite global conversations, is also the basecamp for bullying so severe it leads to violence and teen suicide. Yes, it is going to get weird in here today. And so on. believe in this.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 16, 2014
[Facebook] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
HUBSPOT | THURSDAY, OCTOBER 13, 2011
[Facebook] 5 Fantastic Ways to Engage Your Social Media Followers
Whether it is commenting on a Facebook status or responding to a tweet, make sure you acknowledge both the positive and the negative feedback. Ask your Twitter followers and Facebook fans what they think about a current event. I have been asked by many people why I prefer one brand over another and why I am so brand loyal.
B2B VOICES | MONDAY, FEBRUARY 6, 2012
[Facebook] Do Most Online Communities Fail?
To get a feel for that you can read some of Jeff Carter’ s posts on social media and trading and why he likes Twitter better than Facebook for building his social media trading community. This is an interesting question. Fortune magazine seems to think they are failing. But the answer is never as easy as the question. Have a vision.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 13, 2012
[Facebook] How does a small business move into social media marketing?
In other words, they had somebody’s cousin create the company Facebook page. So how should a small business with limited resources realistically approach social media marketing? The time and resources needed to be effective in social media is certainly a problem for companies big and small. How do you make this transition? 2) Learn.
SAVVY B2B MARKETING | THURSDAY, AUGUST 5, 2010
[Facebook] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
Same goes for Facebook vs flickr. But there's no universal dashboard pulling in the same type of insights across all platforms, such as Facebook, Twitter, etc. To date, the playbook and content grid have been Tweeted about 1,500 times, covered in over 50 blog posts, and downloaded more than 25,000 times. She suggested the grid.
MARKETING INTERACTIONS | SUNDAY, JANUARY 30, 2011
[Facebook] When a Blog is More than Just a Blog
I find it interesting that more B2B marketers are using Twitter and Facebook than they are blogs. This could be one of the reasons that the ROI on social media is lagging for many. Obviously you can't just Tweet your own content, but only sharing other people's stuff isn't doing much to drive traffic to your company, is it?
CRIMSON MARKETING | FRIDAY, AUGUST 16, 2013
[Facebook] 8 Easy Ways to Freshen Up Your Digital Marketing Strategy
Try Facebook Graph Search. This newly released Facebook tool can be a great way to narrow down your demographic and use your advertising money wisely. 'It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Connect all of your channels.
HUBSPOT | MONDAY, FEBRUARY 6, 2012
[Facebook] Why You Need Social Media Followers Who Won't Ever Buy
Okay, so Frank the Facebook fan may never actually purchase your industrial vacuum cleaner for his teeny tiny small business office. But when his buddy, landlord Lenny, is searching for a new one for the apartment building he owns, Facebook fan Frank might just refer you some highly qualified business. Which is better? Need I say more?
MI6 MARKETING AGENCY | FRIDAY, JUNE 4, 2010
[Facebook] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
The conversation includes: Linkedin and SEO ; Facebook advertising; Mobile marketing “grows up and the role a corporate web site plays vs “offsite content. 08:19 Paul gives some great examples of how Facebook can be used for B2B marketing. Industries: Cross industry with emphasis on hi-tech. In this Podcast Episode.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 18, 2012
[Facebook] How 3 Global Marketers Are Approaching Mobile
Facebook brand pages and LinkedIn groups aside, people are still going to visit your website, so you better make sure it works for mobile, said Amie King, CRM Team Leader at Sportingbet. But global marketers had another concern on their minds: mobile. Clearly, globally-minded marketers can’t afford to sit mobile out.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 1, 2011
[Facebook] 3 Lead Management Questions Sales will Ask Marketing
Facebook. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. What did you stop doing?
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 5, 2013
[Facebook] Why Do Content Marketing?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Why do content marketing? get asked this question all the time. The answer of course is that you should do it because it works. We will earn their trust. Why does SAP use Content Marketing?
SOCIAL MEDIA B2B | TUESDAY, APRIL 3, 2012
[Facebook] Define Goals for B2B Social Media Success
When people are interested in a firm’s products and services, Facebook is a great place to check them out and discuss them. Facebook, Google+ and in some cases Twitter can be effective for sharing professional expertise with a personal touch. One objective for a social media program is to build brand equity. Not at all. Marketing
HUBSPOT | TUESDAY, SEPTEMBER 18, 2012
[Facebook] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
In other words, encouraging Facebook fans to follow you on LinkedIn, and Twitter followers to circle up on Google+. Take a look at how we've done it across Facebook and LinkedIn, for example: Our LinkedIn connections can get that same positive feeling they're used to when they visit our Facebook page, too! Got it. The problem?
LOOPFUSE | MONDAY, NOVEMBER 7, 2011
[Facebook] 9 ways to make the case for marketing automation software
You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Matt on Marketing blog. Let’s face it, nobody likes to buy software. It’s a means to an ends, and often the path from cost to revenue impact isn’t always clear. Do the math.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 24, 2013
[Facebook] Where’s your marketing plan? The most important marketing tool.
company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. '“Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. These authors want me to read their book in hopes of being booked as a guest on the show.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 18, 2012
[Facebook] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
Facebook is more informal. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent). Facebook has a variety of options for targeting audiences, type of destination, update, or promotion. The Role of Social Media. Define Social Media Goals.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010
[Facebook] Can Lead Generation Become More than “Frosting and Cherries?”
Share this on Facebook. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain. His view is that the current state of lead generation is dead. Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive. Digg this!
B2B MARKETING INSIDER | THURSDAY, JANUARY 17, 2013
[Facebook] 10 Common Sense Ideas To Raise Your Klout Score
And follow the conversation on Twitter , LinkedIn , Facebook or Google+. In the last week, 4 people have asked me this exact same question: What is Klout ? Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. Hate what is, what it does, why it exists, etc. I’m Comment.
HINGE MARKETING | FRIDAY, NOVEMBER 15, 2013
[Facebook] How to Measure the Success of Social Media
On Twitter or Facebook? Follow us @HingeMarketing and join us on Facebook. 'It’s easy to hop on the social media bandwagon. After all, the major networks are free to use and “everyone else is doing it” All it takes is time, right? “It’s easy.” ” “Anyone can do it.”
E-LIGN | MONDAY, AUGUST 5, 2013
[Facebook] Is Your Business Prepared for Mobile Millennials (Gen Y)?
Before doing anything else in the morning, Gen Y wakes up and checks their emails, Facebook statuses, text messages, apps, and updates on their phones. 'The way consumers interact with brands is drastically changing and younger generations have very different expectations for the future. Do you have a mobile version of your website?
WRITING ON THE WEB | WEDNESDAY, JUNE 30, 2010
[Facebook] Business Results from Online Content Marketing?
Share this on Facebook. Please vote: What has been your experience using the Web to promote your business? Online Surveys & Market Research. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on FriendFeed. Email this via Gmail.
BIZNOLOGY | WEDNESDAY, MAY 29, 2013
[Facebook] 5 Essential Functions for Every B2B Website
Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S. 'Photo credit: Wikipedia. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing? Lead generation.
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 22, 2011
[Facebook] Content Strategy Visualized – The Blog Tree Sprouts New Growth
When I saw it, I immediately went to their Facebook page to “like it” and request that I be added to the next one. They are promoted in all the places where their audience shares content (slideshare, twitter, blog, Facebook). ” The question is being asked by marketing leaders at companies large and small. link].