Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

DECEMBER 11, 2017

Mari Smith is so immersed in the Facebook world that you have to pay close attention to her observations. Tencent, Facebook, and Google will probably make more global investments like this. Andy Crestodina is practical and honest with his insights and writing. Jay Acunzo is bright new light in the field with a refreshing perspective.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

MARCH 15, 2018

Facebook: Mari Smith. Because I pay close attention to what’s being written and taught in my space, a complete answer to this question would be too long! But I’ll name a few key influencers: Writing: Ann Handley. Instagram: Jenn Herman. Twitter: Ian Anderson Gray. Pinterest: Peg Fitzpatrick. Branding: Rebekah Radice.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

APRIL 5, 2018

Of course, you’re thinking of Facebook. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? Organic reach in social media will go down. And profits of social media networks will go up. Rather than complain, there are things that marketers can do. They’re a bit lazy.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

OCTOBER 26, 2016

In addition to this, Twitter, similarly to Facebook and Snapchat is more of a supporting channel to individuals that have risen to fame through YouTube, Instagram, Vine or through being a ‘conventional’ celebrity. ARE CELEBRITY ENDORSEMENTS THE WAY FORWARD?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

SEPTEMBER 14, 2017

I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet!). When I was 8 years old, I wrote in my diary that I wanted to be a “writter.” But even then I thought my diary was boring. I wanted an audience—someone to interact with. The Internet hadn’t happened yet, either.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

MAY 25, 2018

Sheryl Sandberg – COO at Facebook and founder of Leanin.org (Lean In is a global community dedicated to helping women achieve their ambitions). Mostly, I feel influenced by people that have set out their very own projects: Arianna Huffington – Businesswoman and cofounder at The Huffington Post.

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

NOVEMBER 24, 2016

Therefore, advertising on the likes of Twitter and Facebook is far more expensive around this time of year. As more and more people live and work away from their families to pursue their chosen career path, social media has become a popular means for families to keep in touch – particularly at Christmas time. EVENTS MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

MAY 25, 2018

Sheryl Sandberg – COO at Facebook and founder of Leanin.org (Lean In is a global community dedicated to helping women achieve their ambitions). Mostly, I feel influenced by people that have set out their very own projects: Arianna Huffington – Businesswoman and cofounder at The Huffington Post.

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

OCTOBER 4, 2017

In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? How can you measure what people are doing offline in person? More specifically to influencer marketing – how can you measure the return on a relationship?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

APRIL 26, 2018

Post event, keep hashtags alive, or set up Facebook/LinkedIn groups where influencers can continue to communicate, share content and discuss collaboration ideas. You can do this by activating event hashtags prior to your events to encourage influencers, their audiences and other attendees to get engaged and get excited.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

SEPTEMBER 16, 2015

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

JULY 17, 2018

Facebook works as well or guyinacube.com. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? I pay the most attention to Twitter. I always say in my speaking sessions that Twitter is the best way to get in touch with me. The post Interview with Adam Saxton appeared first on onalytica.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

FEBRUARY 28, 2018

We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with the track topics on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. TOP INFLUENCERS DISCUSSING FACEBOOK. shane_barker.

Conference 41

Conference Lead Ranking Lead Scoring Social Media 41

Onalytica B2B

NOVEMBER 22, 2017

According to a study by fortune.com, of the 39% of CEOs who are active on social networks, no one is active “on all six networks”—defined by the study as Facebook, Twitter, Google Plus, Instagram, LinkedIn, and YouTube. However, too many leaders are shying away from stepping into social.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

JANUARY 30, 2018

In November 2017, Facebook reported to have more than double the quantity of fake accounts than they had first anticipated, with a potential 60 million bot accounts roaming their platform. These followers comprise of fake bot accounts, more often than not cloning real life, dormant accounts.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6%

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

MARCH 9, 2016

@daleharvey. Dale Harvey. CoralineAda. Coraline Ada Ehmke. Healthfinch. Robin Muilwijk. Opensource.com. Sparklin Labs. Don_Watkins. Don Watkins. Opensource.com. Adam Cameron. Hostelworld Group. solardiz.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Brand Identity 80

Onalytica B2B

JANUARY 12, 2018

Cory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

MAY 26, 2016

Platforms such as WordPress, Edublogs, and Google Sites are excellent places for students to build their brands while leveraging the power of personalized learning spaces such as Twitter, Facebook, Periscope, and Pinterest.” ” Jaime Casap – Google Education Evangelist. “Technology is not the silver bullet.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

MAY 16, 2018

on an online retailer’s website and the next time you log on to Facebook and Twitter and the other social channels you start seeing ads for T.V.’s Right now, it’s a little bit aggravating when you go on a website and you’re looking at let’s say you look at buying a T.V. ’s popping up everywhere you go.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

JANUARY 5, 2018

If you check out some apps and games like Candy Crush: by adding a bio component where users have to invite their friends for more credits, Candy Crush drives users to tell their friends about the product – to the point where I had to block my mom on Facebook because she was sending so many invites!

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

JANUARY 18, 2017

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

FEBRUARY 17, 2016

“Disruption has already changed the world, with six companies now accounting for 53% of the NASDAQ’s $664 billion market value ( Amazon, Google, Apple, Facebook, Netflix and Gilead ).

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

APRIL 20, 2016

Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Content Marketing was the 2nd most popular debate driver, followed by Branding. Email Marketing , PPC , LinkedIn and Planning all received a 3% share of voice followed by Growth Hacking with 2%.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

SEPTEMBER 20, 2017

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

SEPTEMBER 5, 2017

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Lead Ranking 140

Lead Ranking Lead Scoring Content Marketing Marketing Management 140

Onalytica B2B

MARCH 3, 2016

In 2010 Facebook introduced facial recognition technology, and in 2013 Mark Zuckerberg dedicated a lab to AI research. Tech giants have all been investing heavily in AI and Machine Learning.

Marketing AI 0

Marketing AI Lead Ranking Brand Identity Branding 0